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Book JAQ 

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Scanned from the collections of 
The Library of Congress 


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for Audio Visual Conservation 

Motion Picture and Television Reading Room 

Recorded Sound Reference Center 

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Intimate in Character 
Internationa! in Scope 
Independent in Thought 



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Of Motion 


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VCL. LXV. NO. 76 

NOV T«JEI\, MCNDAY, APII1 2, 1934 

5 CENT! 

Reopening of Entire Code Seen by 



- * 



Open Forum on Code Slated at Monogram Convention 


. . . they calls 'em 


/^EN. HAYS and his Board of Directors 
^■^ could well give a thought to the idea 
of a law for the industry statute books 
making it a cinema commercial crime for 
a key man in any important motion picture 
producing or distributing outfit not to 
spend at least one week out of every three 
ir.cnthc ir. "the sticks." Here is the very 
backbone of the industry. Here is Amer- 
ica. Here are to be found the reactions 
that make or break pictures. Still. Many 
industry executives see no further than the 
Palisades of the Hudson. 

Y Y ▼ 

THERE is little difference in the make-up 
' of the little exhibitor in the little town 
and the so-called super-showmen of the 
cities. All come from the same mold. Our 
many years of contact with exhibitors has 
taught us that they are seldom calm and 
placid. They are either in the heights of 
optimism or the depths of despair. It is 
good, then, after a couple of years of fret- 
ting and uncertainty, to see practically ev- 
ery showman in every town again enthusi- 
astic. Business is better all along the line 
and is likely to continue so. 

▼ T T 

IT is our observation that the most suc- 
cessful little fellows are the ones who 
have completely forgotten the past and 
have geared themselves to the new order 
of things. Depression days are history. 
The house that gets the patronage is 
colorful and cheerful from overhauling. 
Fresh, bright marquee lights bid welcome. 
Newly painted lobbies attract. New car- 
pets, drapes and seats make 'em want to 
come back. Pictures bring patrons. Com- 
fort, convenience and cleanliness holds 'em. 

Y Y Y 

\A/E find nine out of ten little exhibitors 
primarily interested in one thing. A 
steady supply of good pictures at a price 
he can afford to pay, and, intelligent co- 
operation from the home offices on how to 
merchandise them. Most small town the- 
ater owners care little for industry politics 
trade associations. Hollywood and even the 
code. And, we have yet to find one not 
conversant with industry goings on by 
reading, at least, one trade paper. 

John C. Flinn on Hand for 

Discussion — Nizer to Be 

Banquet Toastmaster 

An open forum on the code pre- 
sided over by John C. Flinn, execu- 
tive secretary of the Code Author- 
ity, is on the program of Monogram 
annual sales convention to be held 
this week at the Ambassador Hotel, 
Atlantic City. At the annual ban- 
quet on Saturday, Louis Nizer will 
be toastmaster. 

Two special cars will take the 
Monogram conventioneers to Atlan- 

(Continued on Page 6) 


Grand Rapids, Mich. — Following 
Detroit's lead, local exhibitors favor 
boosting admission prices, but group 
action will depend on attitude of 
first-runs, says Allan Johnson, Al- 
lied director. The Detroit plan would 
have to be modified to meet condi- 
tions here, and the move would 
probably eliminate all 10-cent 

Du World Distributing 
Universal Importations 

DuWorld has signed for Ameri- 
can distribution rights to "Romance 
in Budapest" and "Hollywood, City 
of Dreams," two Universal-produced 
foreign dialogue pictures and is ne- 
gotiating to distribute all Universal 
foreign language films in the U. S. 

"U" Film for Music Hall 

Universal's "Glamour," with Constance 
Cummings and Paul Lukas, has been 
booked to play the Radio City Music 
Hall. It goes in about April 19. 


Under a revised sales policy an- 
nounced Saturday by E. O. Heyl, 
manager of the Photophone Division 
of RCA Victor Co., the down pay- 
ment on Photophone sound equip- 
ment is not required in the case of 
select credit risks. The company 
will accept a certified check as pay- 
ment in advance of a specified num- 
ber of weeks according to the de- 
ferred payment plan selected. The 
exhibitor will then have an oppor- 
tunity to recoup his cash outlay be- 
fore another payment becomes due, 

(Continued on Page 6) 

20th Century-A. H. Woods 
Join for B'way Production 

First move in the recently an- 
nounced plan of 20th Century to 
engage in stage production to test 
material for the screen will be a 
tieup with A. H. Woods for the 
presentation in New York next Au- 
gust of "The Red Cat," comedy- 
drama by Rudolph Lothar and Hans 
Adler. The play already has been 
staged abroad. 

Changes in Code Authority Seen 
As Result of Review Board Move 

Gulf States Convention 
Set for Big Attendance 

New Orleans — With indications 
if a big attendance, swelled in part 
by delegates passing through en 
route to the M. P. T. 0. A. conclave 

{Continued on Page 6) 

"Very optimistic" over possibili- 
ties of the National Recovery Re- 
view Board recommending "com- 
plete reopening" of the code, officials 
and members of the I. T. 0. A. plan 
to return to Washington today or 
tomorrow to resume testifying be- 
(Continued on Page 6) 

182 Features, Including 40 

Foreign, Released in 

First 3 Months 

Features released here in the first 
quarter of 1934 totalled 182, an in- 
crease of 13 per cent over the first 
three months of 1933, when 161 
were released. Of the 182, 142 were 
American pictures and 40 were for- 
eigns, compared with 127 Ameri- 
can and 34 foreigns in the corre- 
sponding three months of last year. 

FOR 1934-35 LINEUP 

Ten stars and feature players 
will be signed by Monogram for ap- 
pearances in six films to be made 
during the coming season, Trem 
Carr, production head, stated to 
The Film Daily on Saturday. Deals 
for stars, embryo stars and leading 
talent now with major companies 
will be arranged so that the play- 
ers will be permitted to appear in 
Monogram pictures while awaiting 

(Continued on Page 6) 

7,000 Houses Estimated 
Now on Dual Bill Policy 

Number of houses playing double 
features throughout the country 
has increased to approximately 
7,000, or more than 55 per cent of 
the theaters in the U. S., as com- 
pared with 5,000 a year ago, accord- 
ing to Edward Golden, Monogram 
sales manager. The biggest users 

(Continued on Page 6) 

Tri-State Convention On 

Memphis — Semi-annual convention of 
the M.P.T.O. of Arkansas, Mississippi 
and Tennessee got under way yesterday 
with the preliminary session devoted 
chiefly to screening new pictures at 
local theaters. Business conferences will 
be held today, followed by a banquet 
tonight. Ed Kuykendall, national presi- 
dent, and Dave Palfreyman of the Hays 
office are among the scheduled speak- 
ers. M. A. Lightman, president of the 
Tri-State unit, is presiding. 




Monday, April 2, 1934 

Published daily except Sundays and Holidays 
at 1650 Broadway, New York, N. V.. 
by VVid's Films and Film Folk, Inc. J. W. 
Alicoate, President, Editor and Publisher ; 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur W. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
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les-Noues. 19. 





Columbia Picts. vtc. 26 7 g 

Con. Fm. Ind. pfd. 15 3 4 

East. Kodak 863^ 

Fox Fm. "A" 15'' 2 

Locw's, Inc 32'8 

do pfd 90 



Paramount ctfs 5'/4 

Pathe Exch 3</ 4 

do "A" 183/ 4 

RKO 3'/ 2 

Warner Bros 7'/ 8 

do pfd 22'/ 2 


Technicolor 8 

Trans-Lux 2 

26 Vz 
15V 2 
85y 2 










5'/ 4 + 

3V4 + 

185/g + 

31/4 + 

71/8 + 

22'A + 2 

7% 8 
2 2 


Gen. Th. Eq. 6s40 . 93jj 9 9% + % 

Loew 6s 41ww 98i/ 2 98'/ 8 98l/ 8 — % 

Paramount 6s 47 ctfs 48y 2 48i/ 2 48y 2 + 1/2 

Par. 5'/ 2 s50 477/ 8 47% 47% + Vi 

Pathe 7s37 90% 90y 2 90'/ 2 — V 4 

Warner's 6s39 ... 58y 4 55% 58 + 2 


Para. Publix SVa 4% 5% + % 

Charles A. Rogers Moves 

Charles A. Rogers, Inc., insurance 
agents, are now located at 1540 
Broadway, having combined its of- 
fices with Stebbins, Leterman & 
Gates, Inc. 


For salesman with car to cover territory 
between Albany and Buffalo for New 
York Distributor — Applications held con- 
fidential. Reply to Box No. 974. 

1650 Broadway New York, N. Y. 

•The Broadway Parade • 


Wild Cargo 


Melody in Spring 

Countess of Monte Cristo. 

Distributor Theater 

RKO Radio Music Hall 

. M-G-M Capitol 

Paramount Paramount 

Universal Roxy 

The Lost Patrol RKO Radio Rialto 

Catherine the Great (2nd week) United Artists Rivoli 

Ever Since Eve Fox Mayfair 

Jimmy the Gent (2nd week) Warner Bros Strand 

It Happened One Night* Columbia Center 

Bottoms Up' 1 Fox Palace 

Alice in Wonderland* Paramount Little Carnegie 

Ariane (4th week) Blue Ribbon Photo 55th St. Playhouse 

Forgotten Men (9th week) Jewel Prods Criterion 


House of Rothschild (3rd week) United Artists Astor 


Broken Shoes Amkino Cameo 

Chalutzim Acme 


Gambling Lady (Apr. 3) Warner Bros.. . Strand 

Lazy River (Apr. 3) M-G-M Mayfair 

Looking for Trouble (Apr. 3) United Artists Rivoli 

Constant Nymph (Apr. 6) Fox Roxy 

You're Telling Me (Apr. 6) Paramount Paramount 

Shame of a Nation (April 6) DuWorld Cameo 

Beggars in Ermine (Apr. 10) Monogram Mayfair 

Viva Villa (Apr. 10) M-G-M Criterion 

She Made Her Bed (Apr. 14) ) Paramount Rialto 

Glamour (April 19) Universal Music Hall 

As the Earth Turns! Warner Bros Strand 

Tarzan and His Mate** M-G-M Capitol 

This Man Is Mine§ RKO Radio Music Hall 

: Subsequent run. 
** Follows Riptide. 
+ Follows Gambling Lady. 

§ Follows Wild Cargo, 
t Follows Broken Shoes. 

Code Authority Is Not Set 
On Date of Review Hearing 

Date for the Code Authority to 
testify at the Washington hearing 
to be reconvened by the National 
Recovery Review Board will not ba 
set until after Harold S. Bareford, 
chairman of its ninth meeting, con- 
fers with Lowell Mason, the board's 
general counsel, today. Reports 
published elsewhere to the effect 
that Code Authority members will 
go to Washington today were er- 
roneous, it was pointed out Satur- 

New Chesterfield Lineup 
To Include 3 Specials 

Chesterfield is contemplating three 
'(Li Is in addition to its regular 

output of nine pictures for its 1934- 

35 schedule. 

Vicki Haum to Wrile Sten Story 

toast Bureau of TUB FILM DAILY 
Hollywood — Vicki Baum has been 
signed by Samuel Goldwyn to write 
an original story for Anna Sten fol- 
lowing "Resurrection," which has 
just gone in work with Rouben 
Mamoulian directing. Fredric March 
is appearing with Miss Sten in the 
present vehicle. 

Hungarian Studio Spurt; 
Adolph Osso Active Thera 

Budapest — Official Hungarian 
edict that cash may not be taken 
out of the country, and the success 
of Alexander Korda, a native Hun- 
garian, in British film production, 
has spurred motion picture produc- 
tion in Hungary. Backed by Adolph 
Osso, French film producer, who 
had money in Hungarian banks and 
wished to put it to use, Paul Fejos 
has already produced three films in 
Hungary, and there is unusual ac- 
tivity in Hungarian studios. 

I. T. O. A. Refusal Delays 
Wage Arbitration Board 

Refusal of the [. T. O. A. to par- 
ticipate in wage scale conferences 
based on booth costs is understood 
to be an important factor in delay- 
ing Sol A. Rosenblatt, division ad- 
ministrator, from appointing an 
arbitration board to work out a 
wage plan. Members of the unit are 
insistent that operator costs must 
be figured on an individual projec- 
tionist basis. Rosenblatt announced 
his intention of appointing an arbi- 
tration committee two weeks ago, 
following a. Code Authority meeting 
in New York. 

.oming an 


oi ng 

J. H. SEIDELMAN. foreign manager for Co- 
lumbia, returns from Europe tomorrow on the 
Berengaria. He is accompanied by his wife. 

FRED ASTAIRE is due back from England next 
month to start work at the RKO studios in 
"The Gay Divorce." 

BETTY BOYD arrives in New York tomorrow 
from California on the Santa Rosa. 

Saturday on the Queen of Bermuda for a sojourn 
in Bermuda. 

MARCUS BENN has returned to Philadelphia 
after coming back from Bermuda on the same 
boat with Al Lichtman. 

HERBERT T. SILVERBERG, film attorney in 
Buffalo, was in New York over the week-end 
en route to Atlantic City to recuperate from 
a recent appendix removal. 

New Accessories Issued 
On Penner Re-releases 

In re-issuing the series of Vita- 
phone shorts starring Joe Penner, 
popular radio comedian, Warners 
has made available a set of new 
advertising paper on these shorts. 
The Penner series includes four two- 
reel subjects and three of single 
reel length, and will be released at 
the rate of one a week starting 
April 14 with a two-reeler, "Gang- 
way." Penner's sensational rise in 
popularity over the radio during the 
past several months induced War- 
ners to revive the shorts. 


Today: Tri-State exhibitor convention. Hotel 
Chisca, Memphis. 

April 3: Independent Theater Owners of Ohio 
meeting, Statler Hotel, Cleveland. 1 P.M. 

April 4: Independent Theater Owners of Ohio 
meeting, Dcshler Wallick Hotel, Columbus. 
1 P.M. 

April 3-4: Gulf States Theater Owners Ass'n 
convention, Hotel Roosevelt, New Orleans. 

Apr. 4-7: Monogram Pictures convention. Am- 
bassador Hotel. Atlantic City. 

April 4-7: Monogram annual sales convention, 
Hotel Ambassador, Atlantic City, N. J. 

April 7: Federation of M. P. Industry meet 
ing, Atlantic City, N. J. 

April 9: Independent Theater Owners of Ohio 
meeting, Netherland-Plaza Hotel, Cincin- 
nati. 1 P.M. 

Apr 10-12: M.P.T.O.A. annual convention. 
Hotel Ambassador, Los Angeles. 

April 13: Indiana Indorsers of Photoplays an- 
nual state meeting. Hotel Claypool, In- 

April 14: Universal Club's Easter Ball, Hotel 
Lismore, New York. 

April 14: Motion Picture Club 1934 Reunion 
Cocktail Party and Dinner Dance. 

April 19-25: International Congress on Educa- 
tional and Instructional Cinematograph/ 
Rome, Italy. 

April 21: A.M. P. A. Annual Naked Tru!h Din- 
ner. Hotel Astor, New York. 

April 23-26: Spring convention of Society o) 
Motion Picture Engineers, Chalfonte-Haddori 
Hall Hotel, Atlantic City. 

June 4-9: I A.TS.E. and M.P.O. convention 
Louisville, Ky. 

June 16-July 2: International Motion Picturt 
Week. Vienna. 

June 18-23: American Federation of Musician: 
convention, Cleveland. 

Aug. 1-20: Second Exhibition of Cinemato 
graphy, Venice, Italy. 





Charles R. Rogers 


Monday, April 2, 1934 


Short Comedy Severest Test 

For Comic, Says Ernest Truex 

THE severest test for a come- 
dian is the short screen com- 
edy. In a picture running 1 from 
15 to 20 minutes, it is not possi- 
ble to take time to 'build up'; the 
audienec must decide almost the 
first moment he appears on the 
screen that the comedian is 
funny, or the cause is lost. One 
of the most logical reasons for 
the necessity of the comedian 
clicking in the first few feet of 
a two-reel comedy is that the 
two-reeler invariably has a se- 
ries name which immediately 
brands it a "comedy." The 
psychological effect of this is 
that the audience, seeing "com- 
edy" flashed on the screen, is 
immediately looking for some- 
thing to laugh at. That word 
has set a mood for them, and 
if the laugh doesn't come right 
off, their anticipation is replaced 
by disappointment; since the 
short comedy only runs a few 
minutes, it is not likely that the 
audience's favor will be won 

— Ernest Truex 

New Incorporations 


Nathan Zatkin, Inc., Manhattan. Theatrical 
and motion pictures. C. N. Caldwell, Jr., David 
H. Jackman and Raymond J. Gorman. 

Endicott Circuit, Inc., Brooklyn. All branches 
ot the theatrical business. Samuel Berger, 
James J. Low and Murray P. dctrad. 

Junction Cities Amusements, Inc., Manhattan. 
Motion pictures and other amusements. Jeanette 
Polotnick, Eva M. Chadnow and Julia Bregger. 

Ned Wayburn Radio Broadcasting School, 
Inc., Manhattan. Instructions in radio broad- 
casting. Syd Comparte, Charles Seelenfreund 
and Nathan Pollock. 

Lancaster Theater Corp., Lancaster. Theatri- 
cal, motion pictures and vaudeville. Joseph 
Warda, Esther Goescke and Benjamin Finegold. 

Charles V. Yates, Inc., Manhattan. Theatri- 
cal enterprises. Harry Eisenberg, Leah Tannen- 
baum and Joseph Allentuck. 

Langdon Productions, Inc., Manhattan. The- 
atrical enterprises. Louis L. Garrell, Jack J. 
Garrell and Nettie Chesteroff. 

Casino Varieties, Inc., Manhattan. Vaudeville 
and motion pictures. Willard Zucker, Pauline 
Levy and Mary Schneider. 

Du World Pictures, Inc., Manhattan. Motion 
pictures. Max Singer, Harold J. Sherman and 
Anne Kahn. 

Amity Amusement Corp., Manhattan. Vaude- 
ville and motion pictures. Frank Mandel, Rose 
Mehderian and Anna Sinanian. 

Nicholson £> Brown, Inc., Manhattan. Theatri- 
cal, motion pictures and vaudeville. John 
Nicholson. Ned Brown and Leo F. Reardon. 

Super Sixteen, Inc.. Manhattan. Motion pic- 
ture apparatus. Daniel E. O'Keefe, Joseph J. 
Shannon and Oscar Payor. 

Yonkers-Camco, Inc., Manhattan. Theatrical 
business. Sol Waldman, Hannah Dinnin and 
Bernard Waldman. 

Inter Continent Film Corp., Manhattan. Luis 
Rojas de la Torre, M. David Strong and Nathan 


Columbia Pictures of Brazil, Inc., 10,000 
shares. Prentice-Hall, Inc., of Delaware, repre- 

United Artists Corp. De Colombia. 1,000 
shares. Corporation Trust Co., representative. 

United Artists Continental Corp., 200 shares, 
Corporation Trust Co., representative. 

• • • CAN YOU name the Original Motion Picture 

companies in the old silent days? J. V. Scholefield, Jr., 

the Chicago lad who has one of the most extensive libraries of 
old film extant names the following almost complete 

list from his own collection alphabetically Ay won, 

Ambrosio, Apollo, Atlas, American, Ajax, Apex Broncho, 

Biograph, Bison Cines-Kleine, Claradon, Champion, Cahill, 
Columbia, Copenhagen, Capitol Domino, Defender 
Edison, Eclipse, Emerald, Essanay, Eclair Film D'Art 

Gaumont, Gnome, Great Northern Hepwix 

Italiana, Imp Kleine, Kalem, Kay-Bee, Kineto Lubin, 

LaSalle, Lux, Lions' Head, Lumiere Mutual, Mustang, 

Majestic, Melies, Masterpiece Nestor, National 

Opal Powers, Paragon, Pharos, Pathe Freres 

Reliance, Revier . Selig, Superba, Solax, Sunny South 

Films Thanhouser, Triangle Urbanora, Universal- 
Imp, Unicorne-Supreme, Urban-Eclipse Vitagraph 

World Pictures, Willemsen, Warick Trading Co., Wrench 

Xerxes and last, Yankee Films. ..... some of the Ole- 

timers can fill in the missing names but this list is 

nearly complete 

T T T 

• • • A PIPE smoker registers a complaint 

against pipe smoking in theaters while admitting that 

nothing can beat a pipe for a nice enjoyable smoke outdoors 

it is hardly the toy to play with in a packed theater, 

he claims where those alongside only get the strong 

whiffs and not the pleasure of the actual pulling on the briar 

seems that theater owners ought to ' put a stop to 

this form of indoor torture in their places of alleged Amuse- 
ment cigs and cigars ought to give any smoker enough 

leeway to satisfy him 

T T T 

• • • FOLLOWING the lead of Warners in making "As 

the Earth Turns" a film of Life as it Really Is 

and not a hoked up product of a dozen Hollywood minds 

a group of independent folks have turned the trick again 

in an impressive drama of native life on the Isle of 

Kauai in Hawaii the story of an American played by 

Hardie Albright who takes charge of a sugar plantation 

goes native with an island girl then marries a 

society girl in the States, and brings her to live with him on 
the plantation 

T T T 

• 9 • WHAT THE Warner pix did for the New England 

Scene showing the struggle of a young couple wedded 

to the soil so this Hawaiian feature treats the Tropical 

Scene discarding the bunk and the hoosh about the 

romantic, luring tropics and showing just what it does 

to a society deb married and living there and to the 

American husband who returns to his native love it is 

gripping, powerful, tense carries a terrific punch 

the Punch of Reality makes you feel that you are right 

there a part of it all with the screen players 

saw it several days ago and the Atmosphere of that 

pix still grips us can't give the title, as it is being 

changed made by Seven Seas Corp headed by 

William Fiske, third story by James Bodrero who prac- 
tically lived the life of his sugar plantation superintendent 

directed by Lois Weber and a grand job she 

did oh, yes Mona Maris plays the native girl 

she is superb J. D. Trop is representing the 

producers here 

T T T 

• • • WHEN HE starts Friday at the Paramount 
"Roxy" will have with him more than a score of his famous 
Gang including Jan Peerce, Viola Philo, Beatrice Bel- 
kin, Harold Van Duzee, Henrietta Shumann, Marie Grimaldi, 
the Roxy Quartette and Vocal Ensemble 

« « « 

» » » 


A Pip Phone Stunt 

Plugs li Vve Got Your Number" 

£HALK one up for Charlie 
Curran for his honey he 
worked in conjunction with the 
showing of "I've Got Your 
Number" at the Fisher in De- 
troit. Here's the stunt: Charlie 
Curran contacted the phone 
company to install a six-trunk 
line switchboard in the lobby of 
the theater. A beautiful blonde 
was assigned to handle the calls. 
A two-line bold face reader ad 
was run on the front pages of 
all Detroit newspapers for one 
week reading, "Phone Cherry 
1212 — and see what happens!—" 
In advance of the showing the 
girl answering the call would 
spiel: "I've Got Your Number 
. . . And I've got the best kind 
of good news for you! . . . Start- 
ing next Friday at the Fisher 
theater we will show that fast- 
moving phoney comedy, 'I've 
Got Your Number,' starring 
Joan Blondell, Pat O'Brien, 
Glenda Farrell, Allen Jenkins 
and Eugene Pallette ... Be 
sure to come over and plug in 
on this picture at the Fisher 
starting Friday . . . Good bye." 
For the current run the spiel 
was altered to suit. After a 
couple of days the story broke 
in the papers and it had all the 
combined advantages of direct 
word-of-mouth, lobby display 
and newspaper publicity. 

— Fisher, Detroit 
* * * 

Newspaper Backing 

for "Bunkless" Campaign 

DUPLICATING the successful 
campaign used to put over 
Warner Bros.' "As the Earth 
Turns" at its recent Dallas pre- 
miere, Leon Schlesinger, War- 
ner zone manager in the Phila- 
delphia territory, got all the lo- 
cal newspapers to back the pic- 
ture as the first "bunkless" pic- 
ture to come out of Hollywood. 
As a result of his efforts, reams 
of newspaper publicity, and pho- 
tographs were used in all the 
local papers for a solid week be- 
fore the picture's premiere. 

— Warner Bros. 

Wallace Beery 
Leon Janney 

Harry Green 
Dorothy Revier 

Charles B. Paine Arthur Hirsch 

Joseph W. Girard 




L< Ss&s»« k 


The 1934 Film Year Book Is Now Being 
Distributed To AH Film Daily Subscribers 

Here are fifteen of the many important subjects 
covered in this amazing book 

1 — 1933 Releases with credits. 

2 — 13,905 Titles of pictures released since 1915. 

3 — Full texts of NRA Codes of Fair Competition. 

4 — Birthdays and Birthplaces of motion picture people. 

5 — Complete list of theaters. 

6 — Financial data on leading companies. 

7 — Court Decisions of 1933. 

8 — Personnel of companies and organizations. 

9 — Comprehensive exploitation section. 
10 — Equipment Buying Guide. 
11 — Complete Foreign Section. 
12 — List of Theater Circuits. 
13 — Original Titles of Books and Plays. 
14 — Work of Players, Directors, Writers, Cameramen. 
15 — Names and addresses of Producers, Distributors, etc. 




Film Daily six days each week. 
Film Daily Short Subject Quarterlies. 
All Special Editions. 

Only Ten Dollars per year. 

Sign the coupon today and get 
in line with those who know. 

1650 Broadway, 
New York City: 


Please enter my subscription to THE FILM DAILY. 
I enclose check for $10.00. Foreign $15.00. 



City State 


Monday, April 2, 1934 


(Continued from Page 1) 

are this board. They expect that 
tie hearing will be completed by 
Wednesday. According to a spokes- 
lan for the unit Saturday its offi- 
ials anticipate modifications of the 
)de and i-emoval of "quite a few" 
lembers of the Code Authority. 
harles (Chick) Lewis of the asso- 
iation is assisting Lowell B. Ma- 
jn, general counsel for the Review 
. in lining up witnesses. 

rulf States Convention 
Set for Big Attendance 

(Continued from Page 1) 

t the coast, the new Gulf States 
heater Owners' Ass'n opens its 
rst convention tomorrow morning 
the Hotel Roosevelt. Acting 
[ayor A. Miles Pratt, president of 
le St. Charles Theater Corp., will 
Uend the welcome. Ed Kuykendall 
ill head the M. P. T. 0. A. group 
ttenaing, and among other speak- 
•s will be David Palfreyman of the 
Office and D. C. Hickson of 

"Shame of a Nation" for Cameo 

"Shame of a Nation," formerly 
nown as "Drums of Doom," a dub- 
ed foreign picture which DuWorld 
3 distributing, is slated to open 
k pril 6 at the Cameo. 

The Key" Renamed "Isle of Fury" 
tost Bureau of THE FILM DAILY 
Hollywood— The title of Warner's 
The Key" recently completed, has 
een changed to "Isle of Fury," an- 
icunces the company's Burbank 
tudios. The cast of "Isle of Fury" 
s headed by William Powell, Edna 
lest and Colin Clive. 

Roxy Opening Half Hour Earlier 

The Roxy will open its doors to- 
lay at 10:30 A. M., a half hour 
arlier than usual. 

New Spanish Film at Variedades 

"Hollywood, City of Dreams," a 
Spanish dialogue picture produced 
iy Universal which DuWorld Is 
iistributing, opened Saturday at the 
[eatre Variedades. 



A Spring Frolic with local talent and 
tieups is always a good draw. 

The Rules of Advertising in a Nutshell 

The following terse catechism of modern advertising was set forth by Frank J. Ryan, 
assistant to the president of the Cleveland Electric Illuminating Co., in an address 
before the Advertising School of the Cleveland Advertising Club, and needs no comment: 

1 — Exaggeration; 2 — Braggadocio; 3 — Controversy; 4 — Bulldozing; 5 — Verbosity; 6 — 
Banality; 7 — Confusion. 

1 — Truthfulness; 
manship; 6 — Unity; 

2 — Character; 3 — Reader interest; 4 — Constructiveness; 5 — Show- 
7 — Persuasiveness. 


1 — Know the product or service you advertise, and its use. 

2 — Know your market, and the people who constitute it. 

3 — Plan your advertising program from beginning to end before you begin writing copy. 

4 — Design your advertising to attract attention, so it will be read. 

5 — Write your advertising in the interest of the reader. 

6 — Make every advertisement easy to read, easy to understand and easy to believe. 

7 — Remember that readers have as much intelligence and judgment as writers. 

8 — Realize you serve best the mutual interest of seller and buyer when your adver- 
tising makes the buyer more competent. 

9 — Realize you serve best the special interest of the seller for whom you are adver- 
tising, when you serve best the entire industry in which he is engaged. 

10 — Understand that every advertisement must sell by inducing the reader to action. 

New Photophone Plan 
Drops Down Payment 

(Continued from Page 1) 

it the end of the specified number 
jf weeks. 

The new policy also includes fur- 
bishing of emergency service with- 
jut charge, except tor transporta- 
tion, during the period the regular 
.service is rencered. An increase in 
number of loudspeakers for several 
models also has been made without 

Sol Rosenblatt to Offer 
Changes in Vaude Clauses 

Division Administrator Sol A. 
Rosenblatt will offer his recommen- 
dations on proposed changes for the 
vaudeville and presentation sections 
of the code at the Code Authority 
session Friday. The committee 
which conducted a hearing several 
months ago in behalf of the Code 
Authority is understood to have ad- 
vised making certain revisions. 

Dual Mono. Showing in A. C. 

Atlantic City — Monogram will 
have a double premiere here when 
its convention begins this week. 
"Broken Dreams" opened Saturday 
at the Steel Pier, while "Beggars 
in Ermine" starts tomorrow at the 

M-G-M Release Schedule 

M-G-M's revised released sched- 
ule for the next five weeks will be 
"Men in White," April 6; "Laugh- 
ing Boy," April 13; "Tarzan and 
His Mate," April 20; "Sadie Mc- 
Kee," May 4. There will be no re- 
lease for the week of April 27. 

Mono. Signing Names 

For 1934-35 Lineup 

(Continued from Page 1) 

assignments from the studios to 
which they are responsible, he said, 
'in turn we will cooperate with 
jther companies with the stars we 
aevelop. Ray Walker, who was very 
successful in our films last year, is 
now with Paramount in a film with 
oylvia Sidney." 

Carr stated that the production 
budget has been increased so that 
che making of four specials will be 
possible. The films will be more 
elaborate and have more star names 
than any features heretofore made 
by Monogram. Westerns, starring 
John Wayne will also be of higher 
quality with added production costs 
already set. 

Stanley Suit Put Off 

Wilmington, Del. — Trial of the 
suit of the Stanley Company of 
America against ERPI, Western 
Electric and A. T. & T., in which 
a preliminary injunction is outstand- 
ing and which was scheduled to start 
in the U. S. District Court here to- 
day, has been postponed by agree- 
ment of counsel until Wednesday. 

A. E. Lichtman Heads New Firm 

Richmond — A. E. Lichtman of 
Washington, D. C, is listed as pres- 
ident of the Booker T. Theater Corp., 
just chartered here. E. J. Haley 
and W. E. Cumberland are the 
other incorporators. 

Ira J. Cass Dies 

Boston — Ira J. Cass, veteran the- 
ater man, died here last week. 

Mentone Releasing Special 

"The World in Revolt," by Emil 
Lengyel, is now being made ready 
for April release by Mentone Pic- 
tures, E. M. Glucksman, president, 
stated yesterday. An extensive ad- 
vertising and exploitation campaign 
is now being arranged by Joe Lee, 
Harry Goldberg and A. S. Ritten- 
berg. Musical settings are by Mil- 
ton Schwartzwald and Gregory Sy- 

Mark Hanna Aiding Waxman 

Mark Hanna, formerly sales man- 
ager for Paramount in India and 
China, has been appointed assistant 
to A. P. Waxman, chairman of the 
N. V. A. annual campaign. Hanna 
was recently European representa- 
tive for Douglas Fairbanks. 


(Continued from Page 1) 

tic City tomorrow. Those leaving 
from New York with President W. 
Ray Johnston include Trem Carr, 
Lou Ostrow, Jack Jossey, Arthur 
Bromberg, Herman Rifkin, Howard 
Stubbins, Floyd St. John, Jess Shef- 
field, Harry Thomas, Eddie Golden, 
Jack Berkowitz, Bernie Mills and 
Jim Alexander. Ed Finney and John 
Harrington are already at the re- 

Program of the convention follow: 

Wednesday: 10:30 A. M. to 1 P. M. 
Open meeting. Welcome by Mayor of At- 
lantic City. Official meeting called to order 
by W. Kay Johnston. 

Short addresses by Trem Carr. Al Blofson. 
Ed Finney, Lou Ostrow. Irving Maudel. Jack 
Berkowitz, Harry Thomas, Arthur Bromberg, 
Vat Lefton, Floyd St. John. Eddie Golden, 
Claude Ezell, Oscar Hanson. 

1 to 2:30 P. M. — Luncheon. 

2:30 P. M. — Closed meeting. Annual 
meeting of stockholders. President's annual 
report. Election of directors. Appointment 
of budgeting and other committees. Deter- 
lination of various business issues to be 
taken up at subsequent meetings. 

8:30 P. M. — Meeting of board of directors. 
Election of officers and executive committee. 

Thursday: 10:30 A. M. to 1 P. M — 
Meeting of franchise holders, New York and 
coast executives. Discussion of 1934-35 pro- 

1 to 2:30 P. M. — Luncheon. 

2:30 to 5:30 P. M. — Meeting of franchise 
holders, production ad sales executives. Dis- 
cuss, m of new program, budgeting of new 
program, reports of committees. 11 P. At., 
screening "City Limits." 

Friday: 10:. in to 1 and 2:30 to 5:30 P. M. 

Address on executive policy by W. Ray 
Johnston ; on production plans by Trem Carr 
and Lou Ostrow ; on sales by Edward Gol- 
den ; on idvertising policy by Ed Finney ; 
discussion of sales drive ; discussion of sales 

Saturday: 10:30 A. M. — Unfinished busi- 

1 to 2:30 P. M. — Luncheon. 

2:30 — D : scussion of group insurance by 
Herbert Ebenstein. Open forum discussion 
of nint ion picture industry code by John C. 

8 P. M. -Annual Banquet at Ambassador 
Until. Louis Xizer, toastmaster. 

7,000 Houses Estimated 
Now on Dual Bill Policy 

(Continued from Page 1) 
of duals are the interests which 
are opposing them, oddly enough, 
observed Golden on Saturday. Ar- 
guing that the policy boosts busi- 
ness, he pointed out that Loew's 
Sheridan, which is playing duals 
one half the week, has substantially 
improved business through the plan. 






"Joel McCrea is credited with 26 
bathing suits. The only one apt to 
get damp in his new pool is a pair of 
dark blue trunks."— RKO. 


Monday, April 2, 1934 



NEWS of the DAY 

Denver — Walter Weins, Para- 
mount exchange manager, is spend- 
ing his vacation in Florida. 

Birmingham — The Central Park 
theater has closed but will probably 
be reopened by Steve Fundenberg. 

Buffalo — Great Lakes theater has 
inaugurated a policy of new pro- 
grams on Friday while Shea's Hip- 
podrome has shifted to Saturday- 

Harvard, 111. — Charles House has 
sold the Harvard to A. Schoen. 

Nashville, 111. — T. Dickson has 
taken over the management of the 
Nashville from E. R. Hisey. 

Ziegler, 111. — W. C. Baker has 
sold the Empire to Homer Hulsey. 

Warren, Mo. — The Warren has 
reopened under the management of 
Thomas J. Watson. 




to bed by the doctor last week 
due to an abscessed ear, is expected 
back Wednesday at First National 
to resume his role in "The Old 
Doll's House." 

T T T 

Cliff Reid, who handled "Lost Pa- 
trol" for RKO, has been assigned 
to produce "Afterward," which will 
probably feature ZaSu Pitts. 

Seven of the beauties brought out 
here by Earl Carroll for Para- 
mount's screen version of "Murder 
at the Vanities" are remaining in 
Hollywood. They are Ruth Hilliard, 
Wanda Perry, Anya Taranda, Beryl 
Wallace, Ernestine Anderson, Con- 
stance Jordan and Dorothy Dawes. 

Michael Curtiz will direct Leslie 
Howard in "British Agent," which 
starts April 9 at First National. 

"The Woman God Forgave" has 
been selected as the title for "Lizzie 
Skerrit," the Frances Marion drama 
Charles R. Rogers will produce for 

T T ▼ 

Albert Rogell is directing "The 
Hell Cat," Columbia picture in 
which Ann Sothern and Robert 
Armstrong appear as a new roman- 
tic team. Minnie Gombell also is 
in it. Story is an original by Adele 
Buftington and Fred Niblo, Jr., with 
added dialogue by Joel Sayre. 

i. ▲ A 


COLUMBIA — Andre de Segurola for "One 
Night of Love"; Vincent Sherman, Bradley Page, 
Kane Richmond, Clifford Jones and Lucien Prival 
for "Crime of Helen Stanley"; Minnie Gombell 
for "Hell Cat," 

PARAMOUNT— Warren Hymer for "It Ain't 
No Sin"; Morgan Wallace for "Many Happy Re- 

WARNER-F. N.— Halliwell Hobbes for "Ma- 
dame DuBarry"; Jesse Scott replaces Farina in 
same cast. 

M-G-M — Herbert Marshall for "The Green 
Hat" starring Constance Bennett. 

RKO — Ned Sparks for "Down to the Last 

"Sweethearts" Pre-Release 

Warner's "20 Million Sweet- 
hearts" is being made available foi 
special pre - release engagements 
the week of April 28, announces the 
company. The picture, which fea 
tures an all-star cast headed by 
Dick Powell, Pat O'Brien, Gingei 
Rogers, Allen Jenkins, the Four 
Mills Brothers and Ted Fio Rite 
and Orchestra, will be generally 
distributed May 26. A Broadway 
showing is planned shortly. 

Casino Postpones Cabaret 

Cabaret project in connection with 
the Casino theater which opens to- 
day with two-a-day vaudeville has 
been temporarily shelved. Original 
plan was to open both theater and 
cabaret simultaneously with the 
cafe underneath the playhouse to 
feature bargain prices in cocktails 
and dancing during intermissions 
wth hostesses provided. 

British DuBarry Picture 

London — "The DuBarry" will be 
placed in work this month by Brit- 
ish International Pictures. A "Du- 
Barry" picture also is being made 
in Hollywood by Warner Bros. 

Another B. I. P. in work is "The 
Return of Bulldog Drummond." 

Boston Research Council to Meet 

Boston — The newly-organized 
Boston Council of the Motion Pic- 
ture Research Council will hold its 
first annual conference and lunch- 
eon at the Somerset Hotel on April 
14 under the sponsorship of the 
New England committee, of which 
Stephen Cabot is chairman. 

Gets "Fighting Priest" for N. O. 

"The Fighting Priest," featuring 
Father C. E. Coughlin, has been 
acquired by Amity for the New 
Orleans territory. 

1 Exhibitors are going to have a 

* Roman holiday with th'is one! 

* Just throw open the doors before ' 
I they batter them down to; see it! . 

Century,", with Carole Lombard, 
I Walter Connolly,' Roscoe Karns. , 
| Screen play by Ben Hecht and 

* Charles MacArthur. A Howard 
» Hawks production. 

| The strangely powerful drama of 

, a woman who'Ioved two men who 

,; loved her — and had to choose!. 

J I ELISSA. LANDI in "Sisters Under 

*" ! The Skin," with Frank Morgan 

, I and Joseph Schildkraut. Directed 

I by David Burton. g 

r ,«EfH> S 

Uf»TL E * „M»0 
GRE,K Je BIG H» 61 "' 


Entire net proceeds to be shared 
equally between MOTION 

BE HAPPY with A.M. P. A.- APRIL 21st 

at Hotel Astor Grand Ballroom— Tickets $5.00 per person 

Intimate in Character 
Internationa! in Scope 
Independent in Thought 


The Daily Newspaper 
Of Motion Pictures 
Now Sixteen Years Old 


VOL. LXV. NO. 77 

NEW yCCI\, TtCSDAy, API II 3, 1934 

<S CI NT/ 

Several Hundred Complaints Already in C. A. Hands 


200 Attend the Tri- State Convention in Memphis 

New Orleans 

... in the Springtime 


KJEW Orleans is still New Orleans. Next 
I ^ to Memphis it is the worst show town 
in these United States. Not one legiti- 
mate attraction in the city. Not even a 
vaudeville act on the boards. And that's 
something for a city of close to a half- 
million at this time of the year. Pictures 
throughout the Southland, however, are 
more than holding their own. Mostly be- 
cause after years of blind-man's-buff the 
cotton, rice and sugar crops are again 
bringing better than starvation prices. The 
energetic, efficient and at most times 
silent E. V. Richards, amusement king-pin 
of this Southern Metropolis, is doing a 
great job in pulling the former Saenger 
flotilla out of receivership and into the 
black. New Orleans food is the greatest 
in the country. Lunch at Antoines and 
dinner at Galitoires and you'll say so too. 
Red eye has again made the town a hot 
spot. Schnapps 15c a throw. Six per cent 
beer a jit a schooner. Cocktails two for 
two-bits. These are the good old days, 
in New Orleans. 


PREPARATIONS under way for the First 
Annual Convention of the Gulf States 
Theater Owners here at the Roosevelt Ho- 
tel on April 3 and 4. Date has been 
changed to permit stop-over for those en 
route to the big Los Angeles Exhib Pow 
Wow. Ed Kuykendall will be on hand for 
the banquet. Dave Palfreyman from the 
Hays outfit. Local exhib dignitary showed 
us tentative entertainment program before 
releasing it to newspapers. Last two fea- 
tures were speech by our old partner in 
crime, "Red" Kann, to be immediately fol- 
lowed by street dancing with music. Af- 
ter all, Mister, fun is fun. 

\A/E caught M-G-M's "Louisiana" at its 
™ ™ opening night in Louisiana, at 
Loew's. It is melo plus, but good enter- 
tainment. The natives ate it up. To us 
it again demonstrated the fact that no 
clement can take the place of the ex- 
perienced stage trouper in ruling the 
screen. Ted Healy, Irene Franklin, Maude 
Eburne, Raymond Hatton and Joe Caw- 
horn all have minor parts, but, Louisiana 
'ouldn't be half-a-picture without them. 

Lightman and Other Offi- 
cers Are Re-elected — 
Local Boards Set Up 

By Staff Correspondent 
Memphis — Officers and board of 
directors of the M.P.T.O. of Arkan- 
sas, Tennessee and Mississippi were 
re-elected at yesterday's semi-an- 
nual meeting. Two hundred attend- 
ed the open meeting at which M. 
A. Lightman was re-elected presi- 
dent; Mrs. Alma Walton, secretary- 
treasurer; O. W. McCutchen and W. 
F. Ruffin, regional vice presidents; 
and H. M. Wharton, S. M.- Nutt, 

(Continued on Page 5) 


West Coast Bureau of THE FILM DAILY 
Hollywood — Nine features will go 
nto production at the RKO studios 
his month, which, with two already 
in work, will make 11 films before 
the cameras in April. The two pic- 
tures shooting are "Of Human 

(Continued on Page 5) 

Naming of 15 Secretaries 
Expected at Friday Meet 

Approximately 15 out of 31 sec- 
retaries to serve for joint local 
grievance and zoning boards will be 
appointed by the Code Authority at 

(Continued on Page 5) 

"Rothschild" Smashes Boston 

Boston — In the face of a torrential 
downpour, "House of Rothschild" broke 
all roadshow records on its opening at 
the Majestic before a brilliant audience 
of Boston's best. Harry D. Buckley, 
vice-president of United Artists, and 
Monroe Greenthal, director of exploita- 
tion, were here for the opening, with 
Al Selig handling publicity. Advance 
sale is big and the picture will run 
two-a-day indefinitely. 


Capitalization of Universal will be 
reduced by nearly $4,000,000 
through a proposed change in par 
value of the common stock to $1 a 
share, according to notice filed with 
the New York Stock Exchange. The 
250,000 shares of common stock of 
no par value are now carried in the 
capital setup at $4,173,950. Under 
the new plan this would be reduced 
to $250,000. 

Sees Savings Effected 

In Composite Cutting 

West Coast Bureau of THE FILM DAILY 
Hollywood — Major producers 
would make a substantial saving if 
they used the composite system of 
cutting, according to Arthur A. 
Brooks, veteran film editor, who 
cut "Tabu" and recently worked on 

(Continued on Page S) 

Forms for Filing Complaints 
Being Mailed Today by C. A. 

Paramount is Reducing 
Short Subject Program 

Apprehensive over workings of 
the code clause covering tieing in 
of shorts with features, Paramount 
will reduce its short subject pro- 
gram for 1934-35 as compared with 
its current schedule which pro- 
vides 104 single reels and 24 two- 
reelers, in addition to newsreel 

(Continued on Page 6) 

Several hundred complaints 
against industry practices have al- 
ready been filed with the Code Au- 
thority, which today mails out 
copies of three forms to be used in 
filing complaints with local grie- 
vance boards. As soon as the boards 
begin full functions Executive Sec- 
retary John C. Flinn will turn the 
complaints over to them for dis- 
position and they will be acted upon 
{Continued on Page 6) 

Minn. Governor to Testify 

for Exhibs at Wash'n 

Hearings Today 

FILM DAILY Staff Correspondent 

Washington — Yesterday after- 
noon's scheduled hearings on the mo- 
tion picture code before the Nation- 
al Recovery Review Board were 
postponed until today at 10 a. m. 
after it was learned that governor 
Olsen of Minnesota is to testify be- 
fore the board in the morning in 
behalf of independent exhibitors. 

Harold Bareford, Warner gen- 
eral counsel and alternate for H. 
M. Warner on the Code Authority, 
held a late conference with Lowell 

(Continued on Page 6) 


W. G. VanSchmus, formerly of 
the Rockefeller office, is now man- 
aging director of the Radio City 
Music Hall. Although no official 
announcement has been made, Van- 
Schmus has been given executive 
charge of administration, operation 

(Continued on Page 6) 

Ask Distribs for Names 
Of Code Beneficiaries 

Aiding the Code Authority in ap- 
plying its financing assessments, 
iistributors will be asked to sup- 
ply names of exhibitors who accept 
10 per cent cancellation and other- 
code privileges. The code provides 
that although certain industry ele- 

{Continued on Page 6) 

"Patrol" Sets Rialto Record 

RKO's "The Lost Patrol," which 
opened Friday night at the Rialto, 
grossed the biggest week-end business 
in the history of the house, receipts 
for the two and a half days exceeding 
the average week. Men predominate 
in the audience by about 90 to 1. Pic- 
ture holds over. 


Tuesday, April 3, 1934 

Vol. LXV, No. 77 Tues., Apr. 3, 1934 5 Cents 

JOHN W. ALICOATE : : Editor and Publisher 

Published daily except Sundays and Holiday- 
it 1650 Broadway, New York, N. Y.. 
by Wid's Films and Film Folk, Inc. J. \V 
Alicoate, President, Editor and Publisher : 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur W. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
Editor. Entered as second class matter. 
May 21, 1918, at the post-office at New York. 
N. Y„ under the act of March 3, 1879 
Terms (Postage free) United States outside 
of Creater New York $10.00 one year; (< 
months, $5.00; 3 months. $3.00. Foreign. Suhscriher should remit with order 
Address all communications to THE Fll. v 
DAILY. 1650 Broadway, New York. N. Y 
Phone. Circle 7-4736, 7-4737, 7-4738. 7-47 ->9 
Table Address: Filmday, New York. Hollv 
wood. California— Ralph Wilk. 6425 Ho'ly 
ivood Blvd.. Phone Granite 6607. Londnn- 
F.rnest \V. Fredman, The Film Renter. 89-91 
Wardour St., W. I. Berlin — T.ichtMldhuetine 
FriedWchstrasse. 225. Paris— P. A. Harle. L? 
Tinemntoeraphie Francaise. Rue de la four 
les Nones. 19. 



High Low Close Chg. 

Am. Seat 5 5 5 

Columbia Picts. vfc. 29% 273/4 29'/ 2 + 2% 

Con. Fm. Ind 45/ 8 43/ 8 4% + 3/ 8 

Con. Fm. Ind. ptd. 15% 15% 15V 2 — Va 

East. Kodak 88 871/2 88 + 1 V 4 

Fox Fm. "A" 151/2 15 15'/ 2 

Loew's, Inc 32% 327/ 8 327/ 8 + % 

do pfd 92% 92 92% + 2% 

Paramount ctfs. . . . 5% 5% 5% -f- 3 / 8 

Pathe Exch 33/ 8 31/4 3l/ 4 

do "A" 193/ 8 18% 193/ 8 + 3/ 4 

RKO 33/ 8 33/ 8 3% + % 

Univ. Pict. pfd 32 32 32 

Warner Bros 73/ 8 7 73/ 8 -f 1/4 


Columbia Pets. vte. 29 28% 29 +2 

Technicolor 9 8% 9 +1 


Gen Th. Eq. 6s40... 9% 9% 93/ 8 

Gen. Th. Eq. 6s40 ctfs. 87/ 8 8% 8% — Va 

Loew 6s 41ww 98 98 98 — % 

Paramount 6s47 ctfs. 49l/ 4 49y 4 49V 4 -f Va 

Par. By. 5%s51.... 33% 33% 33% + % 

Par. 5V 2 s50 ctfs.... 49 48V 4 49 + 1% 

Pathe 7s37 91 90% 91 + % 

Warner's 6s39 587/ 8 573-4 58% 4- 7/ 8 


Para. Publix 53 8 5 5^ + Va 

Paramount Meeting Put Off 

A meeting of Paramount Publix 
creditors scheduled for today to 
continue examination of officials haf 
been put off until April 17. 

"Riptide" Tops "Smiling" 

Week-end receipts of "Riptide", 
latest Norma Shearer vehicle, at the 
Capitol exceeded the gross of "Smilin' 
Through" for the like period, accord- 
ing to Major Edward Bowes. The show- 
ing is considered exceptional inasmuch 
as Good Friday was included in the 
three days for "Riptide." 

Changes of Policy Made 
By Loew in Cleveland 

Cleveland — Under a new policy 
.-chedule received by H. M. Addison, 
Loew district manager, effective Fri- 
day the Park and Granada go to 
first-run double features the last 
half of the week, with second-run 
single feature immediately following 
the State the first-half. Alhambra 
goes dual with three changes weekly 
at reduced prices of 15 cents for 
matinee and 20 cents at night. Gran- 
ada also cuts prices from 35 to 25 

Court Reserves Decision 
on Quittner Pauper Appeal 

The Court of Appeals yesterday 
reserved decision on a motion to ap- 
peal as a pauper filed in behalf of 
Edward Quittner and, Middletown 
Combined Buildings Co. in connec- 
tion with their anti-trust suit 
against Paramount, which was dis- 
missed in the U. S. District Court 
last Spring. It was indicated that 
the Quittner motion might be grant- 
(1 but the Middletown Building 
would be refused. 

Arthur Butler Graham represent- 
ed the plaintiffs, Bruce Bromley ap- 
peared for Paramount and Gabriel 
L. Hess was counsel for the Hays 

I.T.O.A. Non-Assenters 
Decline Posts on Boards 

Several members of the I. T. O. 
A. who were named for local boards 
have declined to serve owing to the 
fact they have not signed the code, 
according to a statement by the New 
York exhibitor unit yesterday. Ex- 
planation was made that refusal to 
s:'gn assents was due to the failure 
of Division Administrator Sol A. 
Rosenblatt to keep alleged prom- 
ises in connection with code provi- 

President Harry Brandt, Attorney 
Milton C. Wiseman and Charles 
(Chick) Lewis are included in a 
group of I. T. O. A. members who 
vent to Washington today to again 
estify before the National Recov- 
ery Review Board. 

New Paramount Musical 

West Coast Bureau of THE FILM DAILY 
Hollywood — Paramount is making 
plans to produce "College Rhythm," 
a comedy and musical extravaganza 
with an elaborate cast including 
I.anny Ross, Richard Arlen, Jack 
Oakie, Paul Gerrits and Lyda Ro- 
berti. The story is an original by 
George Marion, Jr. Walter deLeon 
and John McDermott are develop- 
ing the screen play. 

Hammett Original for Reliance 

Dashiell Hammett, noted detec- 
tive story writer, has been signed 
by Edward Small of Reliance Pic- 
tures to write an original for one 
of the company's foi-thcoming 
United Artists releases. 

Pick Cincinnati Secretary 
Cincinnati — Alice Juergens, secre- 
tary of the Film Board of Trade, 
i- slated for secretarial position of 
local zoning and grievance boards. 

Kiern, Schwartz to Stay 
On New Orleans Boards 

New Orleans — Independent-Al- 
lied protests, charging that Bert 
Kiern, owner of the Happy Hour, 
appointed as an unaffiliated exhibi- 
tor to the grievance board, was af- 
filiated with United Theaters, and 
that Herbert Schwartz, grievance 
board impartial member, as presi- 
dent of Maison Blanche, had inter- 
ests in radio station WSMB with 
Saenger Theaters, will not affect 
these appointments, Film Daily 
learned recently. It is said the Code 
Authority will take action only when 
favoritism is proved. 

"Samson-Delilah" Special 
Is Planned by Paramount 

West Coast Bureau of THE FILM DAILY 
Hollywood — A "Samson and Deli- 
lah," with Miriam Hopkins and 
Henry Wilcoxon in the name roles, 
and Cecil B. DeMille as the direc- 
tor, will be Paramount's "big pic- 
ture" product for next season. It 
is to be filmed on scale comparable 
to "The Ten Commandments," "The 
King of Kings," "The Sign of the 
Cross," and "Cleopatra", DeMille's 
current assignment. 

The announcement indicates that 
Paramount annually will make a De 
Mille historical or biblical spectacle, 
and furthermore is taken as proof 
of the actuality of national business 
recovery which warrants the return 
to film production schedules of extra- 
budget pictures. 

Chesterfield Completing 
Current Lineup by May 15 

IV est Coast Bureau of THE FILM DAILY 

Hollywood — With seven features 
already completed and "City Park" 
an original by Carl Brown sched- 
uled to go into production Thurs- 
day, Chesterfield will complete its 
1933-34 schedule of nine pictures by 
May 15. "Green Eyes," an adapta- 
tion by Charles Belden of a story by 
Harriette Ashbrook, will be the 
ninth production. 

Cleveland Boards Meet 

Cleveland — First joint meeting of 
the local grievance and clearance 
boards was held yesterday at the 
Statler Hotel. J. E. Fontaine was 
elected temporary chairman, and 
Georgia Moffett proposed for secre- 
tary. A committee composed of 
Frank Drew, John Kalafat and 
Jerome Friedlander was named to 
select office space and report at the 
next meeting scheduled for Sunday. 

Adolph H. Mayers Burial Today 

Funeral seiwices for Adolph H. 
Mayers, father of Bert Mayers of 
Fitelson & Mayers, attorneys, and 
Archie Mayers of DuWorld Pic- 
tures, will be held at 2 o'clock this 
afternoon in Riverside Memorial 
Chapel, Amsterdam Ave. and 76th 

"Riptide" and "Bunnies" Hold 

Atlantic City — With as many 
phone calls received on "Funny Lit- 
tle Bunnies" as on the feature, "Rip- 
tide," the Apollo holds over its bill 
for a second week. 

.oming an 

d G 


GLORIA SWANSON, recently signed by M-G- 
M, is on her way to New York from th; 
coast to appear in person at the Paramounl 

from the coast en route to London. 

LEW BROWN, associate producer at Fox 
has arrived in New York to test new screen 
material and probably also to produce a stage 

HARRY COHN is expected to leave Holly- 
wood tomorrow for New York. 

JED HARRIS sails today on the Champlain 
for London. 

LOU DIAMOND returned to New York yes- 
terday from the Coast. 

GEORGE S. KAUFMAN has returned to New 
York from Hollywood. 

WILLIAM FRASER of the Harold Lloyd Corp.| 
has arrived in New York from the Coast. 

ROY MACK leaves today for the coast. 

CHARLES BEAHAN has arrived from Holly- j 
wood and is stopping at The Hotel Warwick. 

Budget of $1,500,000 

Scheduled by Monogram 

Monogram production budget for, 
1934-35 will total $1,500,000, it is] 

Roy Mack to Direct 2 on Coast 

Roy Mack of the Brooklyn Vita 
phone studio directorial staff leave 
today on the Twentieth Century fo 
Hollywood, where he will direct tw 
two-reel Technicolor musical shorts! 
for Vitaphone. One of these num- B 
bers will be released as part of the 
current season's "Broadway Brevi- 
ties" series, with the other to be the 
first of the six Technicolor shorts 
for next season's release. Mack re- 
turns to the Brooklyn Vitaphone 
plant in about three weeks. 

J. Robert Rubin's Sister Dies 
Jane Rubin, sister of J. Robert 
Rubin, died in the Doctor's Hospital, 
New York, over the week-end. Rubin 
has gone to Syracuse, where funeral 
services will be held today. 


1 have referred 

to it frequently 

for the past six- 


teen years. 1 

hi2 1 

could hardly con- 

■i<l& ■ 

sider my office 

i_l=*»' : 

completely fur- 

nished without it. 

In my opinion, 

the 1934 Film 

Daily Year Book 

is one of the 

"Ten Best Pro- 

ductions of the 


Samuel Goldwyn 

1,000 Pages — Fire to 
Film Daily Subscribers. 



f&qn Arthur- Donald Cook- Allen Jenkins 

>$JP£x Directed by Roy Wit Ham Nez I I 





Tuesday, April 3, 1934 


The French System 
)f Film Production 

TTHERE are 22 theaters in 
Paris playing American talk- 
ing pictures. All of these the- 
aters are usually well patronized. 
This is the situation despite a 
nationalism in France unknown 
in this country save on the 
stage with George M. Cohan. 
The explanation lies in the pat- 
ent superiority of American 
films. What are the reasons for 
this wide variance in quality; 
or, more pointedly, why are 
French pictures so thoroughly 
bad ? Two reasons bulk large. 
The first is censorship. Holly- 
wood scenario writers who com- 
plain ceaselessly and bitterly 
of censorship here, and insist it 
drains their work of reality, 
should do a script in Paris. 
There government, with its daily 
cabinet change, exercises a 
watchdog authority over the 
films that is unmatched in tbe 
civilized world outside of Hitler 
Germany. Pictures like "I'm a 
Fugitive from a Chain Gang," 
"Gabriel Over the White House," 
or "Big House" (certainly no 
documents of radicalism) would 
be unthinkable, although French 
audiences applaud such pictures 
from other countries. Then 
there is the French "system" of 
production. The entire industry 
resembles our own Poverty Row. 
Almost all films are financed on 
a shoestring. A not inconsid- 
erable number of major pictures 
are "angeled" by individuals of 
wealth with a non-commercial 
interest in the feminine star. 
Almost all the stars themselves 
are free-lancing. Likewise the 
writers and directors. 

— Boris Jngster 

MONC the 

Huffman Disqualified 

Denver — At the organization 
meeting of the grievance and zon- 
ing boards, to be held at 2 P. M. 
today, a non-affiliated exhibitor 
member will be selected to replace 
Harry Huffman, disqualified be- 
cause he did not sign the code. A 
secretary also will probably be de- 
cided upon, and a budget determined. 


ABOUT w2R2^ 

1 ^ 

FILMS ffef 

Luxemburg has no quotas or 
tingents for foreign films, nor an 
of censorship, and is af present 
the most prosperous countries 


, I 








• • • LOOKS AS if the English authors, past and pres- 
ent will dominate production at M-G-M for the coming 
months eight plays and novels from British writers are in 
different stages of preparation at the Lion stude 

T T T 

• • • FIRST COMES the Dickens classic, "David Copper- 
field" with Elizabeth Allan, English actress, cast as young 

David's mother Robert Louis Stevenson's "Treasure Island" 

will have Wallace Beery playing Long John Silver and Jackie 
Cooper in the role of Jim Hawkins in course of prepara- 
tion are Rudyard Kipling's "Kim" and "Captains Courageous," 

with Ramon Novarro being considered for the former 

"The Prisoner of Zenda," the Anthony Hope classic, will be 
made as a musical with Jeanette MacDonald and Nelson Eddy, 

baritone add to these James M. Barrie's "What Every 

Woman Knows" with Helen Hayes W. Somerset Maug- 
ham's "The Painted Veil" (which may be Garbo's next) 

and Arnold Bennett's "Sacred and Profane Love" (The Book of 

Carlotta) and it would seem as if the British writers 

are making a big dent in the Hollywood Scene 

T T T 

• • • IN LONDON— Cab Calloway is still the hit of the 

London show world Universal's best British to date is 

"Night Club Queen," starring Mary Clare, who starred in "Ca- 
valcade" when it played the Drury Lane here as a stage hit 

Dave Bader helped toi adapt it for the screen, as it was 

a stage play originally Paddy Carstairs is due to direct 

a picture at Sound City shortly Joe Rock will soon return 

to London from Russia Mae West's appeal, via a trailer 

made in Hollywood, for support of the Cinema Benevolent Fund, 
was a sensation in this town 

T T T 

• • • A FILM rehearsal ball completely walled in by 

mirrors is being considered at the RKO Radio studio it 

is the idea of Louis Brock, associate producer, as a measure 

of economy he claims it would cut down rehearsal periods 

by several days familiarize players with sequences as a 

whole and give them a firmer grasp on their roles 

the glass-inclosed hall would also be of great help to the di- 
rector in determining who should carry the spotlight in various 
sequences and shots 

T T T 

• • • AT THE Cheese Club luncheon today at Leone's 

it will be an all-star British Day program Wayne 

Pierson has arranged a lineup of Consul-General Gerald Camp- 
bell, Charles Laughton, Philip Merivale of "Mary Queen of 

Scots" Raymond Massey of "The Shining Hour" and A. 

E. Mathews 

T T T 

• ""• #"" BY WAY of proving that theatrical folks are not 

superstitious a raft of them have volunteered to take part 

in the entertainment for the Front Page Ball spon- 
sored by the New Yoi'k Newspaper Women's Club to be 

held at the Astor Hotel on Friday the 13th, no less one 

of the bright spots of the show will be a "celebrity" bar 
presided over by such honorary bartenders as Tony Sarg, Milt 
Gross, O. Soglow, Frank Sullivan, Alexander Woollcott, Hey- 
wood Broun, Dexter Fellowes, Walter Trumbull and many 

T T T 

• • • A VERY impressive list of speakers has been lined 
up for the Testimonial Dinner and Dance to be tendered 
George Cohan and Sam Harris next Sunday eve at the Astor 
Hotel under auspices of the Jewish Theatrical Guild 

the dais will include among others Otis Skinner, J. 
B. Kennedy, Major Edward Bowes, Walter Huston, David Sar- 
noff, M. H. Aylesworth, Frank Buck, et al 


Fine Toledo Campaign 
On "Gallant Lady" 

ager of Loew's Valentine 
theater, Toledo, for the open- 
ing of "Gallant Lady," a 20th 
Century production starring 
Ann Harding, went to town 
with the powerful exploitation 
campaign he ushered in for the 
premiere. Days before the 
opening all local newspapers 
gave splendid cooperation with 
numerous feature stories and 
special art work to Ann Hard- 
ing and Otto Kruger, the leads 
in the picture. In addition to 
the "News-Bee," "Blade," "Sen- 
tinel" and "Times" devoting 
generous space to the engage- 
ment, Wally lined up the To- 
ledo "Union Leader" the "Amer- 
ican Legion" and "Moose" mag- 
azines, a Hungarian daily and 
the "Ameryka Echo," a Polish 
daily. Each of the above pa- 
pers plugged the engagement 
with the result that on the open- 
ing day the picture did a turn- 
away business. On the fashion 
angle, Wally arranged effective 
displays with many of the lead- 
ing merchants in the city. The 
Lion Department Store used an 
entired window in which one- 
sheets, tinted stills of Harding 
and mounted scene stills were 
the dominating factors. Cards 
in the window also mentioned 
the opening of "Gallant Lady" 
at the Valentine. Besides the 
Lion tieup, 100 one-sheets were 
placed with as many other mer- 
chants for displays in their 
windows. Sixteen special win- 
dows, containing posters with 
mounted stills, were secured in 
the downtown section. One- 
sheet posters with scene stills 
mounted along the sides, were 
displayed in the lobby of both 
the Secor and Fort Meigs Ho- 
tels. Another attractive win- 
dow was put over with the 
Home Furniture Company which 
used stills and a three-sheet dis- 
play giving the picture proper 
billing. Three and six-sheet 
stands wei'e placed in vacant 
stores about the city. The 
front of the theater was deco- 
rated with cut-outs and stills. 
— United Artists 

« « « 

» » » 

Sam Katz 
Maurice Kann 

Heath Cobb 
Duncan Renaldo 



Tuesday, April 3, 1934 




(Continued from Page 1) 

Cecil Cupt, W. L. Manders, L. F. 
Haven, W. P. Florence, W. El El- 
kins, Raymond Goodman, J. A. 
West, Roy Pearce, 0. C. Hauber, E. 
L. Drake, C. E. Vogel and Howard 
Waugh, directors. 

A committee on arrangements 
consisting of Page Baker, Jack Mar- 
shall, R. X. Williams, Mrs. Alma 
Walton and Tom Young was ap- 
pointed. Local grievance and clear- 
ance boards were set up with Mrs. 
Alma Walton as secretary. Head- 
quarters will be selected by a com- 
mittee made up of M. A. Lightman, 
J. J. Rogers and W. E. Sipe. 

Among the speakers were Ed 
Kuykendall, M.P.T.O.A. president, 
who spoke on "Our National Or- 
ganization," and Dave Palfreyman 
of the Hays Organization. A staff 
round-table talk followed the day's 
session, with a banquet at night 
closing the convention. Cliff Davis, 
vice mayor of Memphis, was the 
chief banquet speaker. The nomina- 
tion of Alma Walton as secretary 
of the two boards was opposed by 
Howard Waugh, Warner theater 
zone manager, on the ground that 
she is secretary of the Tri-State 

The grievance board will meet 
the first and third Mondays in the 
month while the zoning-clearance 
beard me&ts on the second and 
fourth Mondays. 

Move to Counteract Catholic Film Campaign 

Cincinnati — Distributing companies and exhibitors here are quietly campaigning 
to counteract the rumble ot disapproval thundering through the Roman Catholic 
Church, in its recent edict against so-called "immoral" films, by giving a free sam- 
ple of their wares. Jesuit fathers of St. Xavier College faculty were given a private 
showing ot "Cradle Song." Easter Monday all nuns in religious orders were shown 
this film at a tree performance. Paramount swept into the ranks of clubwomen wi;h 
a private showing of "Death Takes a Holiday." Clergy and haads of reform organiza- 
tions were also invited. 

Sermons preached! in Catholic churches here were not all derogatory. Judge Dennis 
Ryan, head of the Diocesan Holy Name Society, and Father George Geer of Holy Name 
Church specially commended Fox in a sermon from the altar. 

RKO Radio Starting 

9 Features in April 

(Continued from Page 1) 

Bondage" and "Cockeyed Cavaliers". 
Seven slated to go into production 
before April 9 are "Sour Grapes," 
"Great American Harem," "Vergie 
Williams," "Family Man," "Murder 
on the Blackboard," "Down to Their 
_iast Yacht" and "Green Mansions." 
Others to be started before May 1 
are "Arabella" and "A Hat, a Coat 
and a Glove." 

Newsreeler for A. C. Pier Maybe 

Atlantic City— Buck Taylor, Phil- 
adelphia theatrical man, who goes 
back to Million Dollar Pier for sec- 
ond year this season, was down in 
the resort for Easter holidays and 
announced he was considering a 
newsreeler for the pier instead of 
the former straight film house in 
Hippodrome. It is also rumored 
that a concern is looking for a lo- 
cation for a newsreeler near new 
Union Terminal, now under con- 

Naming of 15 Secretaries 
Expected at Friday Meet 

(Continued from Page 1) 

its meeting Friday. The committee 
on nominations meets tomorrow and 
s expected to reach an agreement 
on board memberships for New 
York and Philadelphia, the last of 
the boards to be set up. Its re- 
port will be submitted to the Code 
Authority Friday. Expectations are 
.hat the three-advisory-committee 
plan will be adopted for the New 
York territory. 

Cleveland Houses Spruce Up 

Cleveland — Loew's Stillman and 
Park are undergoing renovations 
that is putting many to work. The 
Knickerbocker, owned by Associated 
Theaters, is also being redecorated 

Johnny Green Joins WABC 

Johnny Green, composer of vari- 
ous hits and formerly with Para- 
mount, has been named musical ad- 
viser to the WABC program de- 


St. Louis — Opening of the Shu- 
bert-Rialto Theater by Warners 
with "Wonder Bar" at a scale of 25 
cents to 6 P.M. for adults and 40 
cents at night, with a dime for kids 
at all times, has stirred rumblings 
of a new price war. The scale is 
little above that charged by smaller 
neighborhood houses for sluff pic- 
cures. Independent exhibitors held 
a meeting last week, after which 
Fred Wehrenberg, president of the 
M. P. T. 0., sent a vigorous protest 
against the Shubert-Rialto scale to 
Joseph Bernhard, general manager 
jf Warner theaters, and to Grad 
Sears, sales executive of Warner 
Jros. Some independent neighbor- 
hood houses are talking about going 
.o 10 cents for adults. 

See Savings Effected 

In Composite Cutting 

(Continued from Page 1) 

"Smoky" and "Lawless Valley." The 
composite system provides for the 
sound track being printed on each 
individual scene and results in a 
saving of three cents a foot. It 
eliminates the printing of all sep- 
arate sound tracks. One major com- 
pany has been using the system 
since th<; inception of talking pic- 
tures. Brooks is considering offers 
to work in New York and London. 



\ ^* 

M p R 1 N T I 







"Certified Prints" are always the finest expression of the sound and action in your 
negative because they're made by science on the world's most modern machinery 






Tuesday, April 3, 1934 


I Continued from Page 1) 

Mason, Board counsel, with a view 
So getting- data for guidance of the 
Code Authority at the hearing. J. 
Robert Rubin aid not come to Wash- 
ngton yesterday as expected owing 
;o the death of his sister. 

Today's sessions are expected to 
nelucie testimony of independent 
abor union groups from New York 
md Minneapolis, and probably fur- 
:her testimony from independent 

V^anSchmus Head Man 

At the Music Hall 

(Continued from Page 1) 

md booking of the huge auditorium. 
Early in tha fall he was assigned 
ay Rockefeller executives to super- 
vise all business matters at the Mu- 
sic Hall although it is reported that 
this is his first activity in the 
amusement industry. 

Paramount is Reducing 
Short Subject Program 

\Loutinucd from Page 1) 

issues. The program will be defi- 
nitely set next month at the Coast 
with Lou Diamond, home office 
short subject executive, attending. 

The company's program for next 
season will include the Paramount 
Pictorial, Headliners series, a series 
resembling the present Screen 
Souvenirs, and Max Fleischer car- 
toons, including one series in color. 

Ask Distribs for Names 
Of Code Beneficiaries 

(Continued from Page 1 ) 

ments have not unqualifiedly assent- 
?d to the code, nevertheless they can 
he assessed for its operation costs 
in event they in any way participate 
in its benefits, including filing com- 
plaints with local boards. 

Warners Buy Two Stories 

West Coast Bureau of THE FILM DAILY 
Hollywood— "I'll Sell Anything," 
original by Albert J. Cohen and 
Robert T. Shannon, and "Border 
Town," novel by Carroll Graham, 
co-author of "Queer People," have 
been acquired by Warners. 

Talley to Manage New Fla. House 

Tallahassee, Fla. — A. P. Talley 
will manage the new State, being 
erected for Sparks Enterprises on 
College Ave. adjoining the site of 
the house destroyed by fire. House 
will seat 1,200. 

Lets Kids Run House 

St. Louis — A weekly Boys Night, when 
school children and Boy Scouts will man 
the theater from stem to stern with 
the exception of the projection booth, 
is being inaugurated by Norville Pack- 
wood, manager of the Grand-Florissant 


Erie, Pa. — Mort Shea has com- 
pleted arrangements for the instal- 
lation of a large RCA Victor High 
Fidelity system in his theater, and 
plans a big advertising and opening 
ballyhoo splurge to capitalize on it 

Jamestown, N. Y. — Irvin S. Kay, 
manager of the Winter Garden, is 
out of the hospital after a sinus 

Harrisburg, Pa. 

The Majestic, 

long dark, has been taken over by 
the Wilmer & Vincent circuit and is 
being renovated and equipped with 
a large size RCA Victor High Fidel- 
ity sound system for reopening as a 
first-run house. C. F. Hopkins, city 
manager of the circuit, will be in 

Boston — The Tremont theater has 
reopened with Francis P. Lydon as 
manager for the roadshowing ol 
"Narcotic," handled here by Hub 
Film Exchange. 

Monogram Product Gets 
Record Cleve. Bookings 

Cleveland — Every Monogram pic- 
ture released this season has run a 
full week at a downtown first-run 
house, and the pictures have play- 
ed every first-run house in the city 
with the sole exception of Loew's 
State. The bookings include 20 fea- 
tures so far. This, according to J. 
3. Jossey, Monogram franchise hold- 
er, is the first time that any inde- 
pendent product has had such a 
record in Cleveland. 

Buffalo Boards Set Meeting Days 

Buffalo — At an informal get- 
together last week of the local 
grievance and zoning - clearance 
boards it was decided to have the 
grievance board meet the first and 
third Mondays of each month, while 
the zoning board will meet the sec- 
ond and fourth Mondays. Extra 
meetings will be held when neces- 
sary. Both boards will use the of- 
fices of the M. P. T. 0. association 
and will have the same secretary. 

First Division Branch in N. O. 

New Orleans — First Division will 
open a branch here shortly. The 
company is now seeking office space 
and Lyall Shiell, former film sales- 
man and exchange manager, will be 
in charge. 

Gamby Held Over on Coast 

West Coast Bureau of THE FILM DAILY 
Hollywood — Maria Gambarelli 
(Gamby), who came west to appear 
at Grauman's Chinese during the 
run of "Queen Christina," has been 
asked by Sid Grauman to stay over 
for the prologue of the next pic- 
ture, "House of Rothschild." Gam- 
by also has been invited to three 
studios to take screen tests. 

Quits Phoenix Amusement Co. 

Lexington, Ky.— Annabelle Ward 
has resigned as managing director 
of Phoenix Amusement Co., being 
succeeded by Charles Behlen, form- 
erly with RKO. 

Modernizing Pittsburgh House 

Pittsburgh — M. A. Samuels, who 
took over the New Atlas here, is 
reseating and modernizing the 
house with RCA Victor High Fidel- 
ity sound. 

St. Louis Notes 

St. Louis — Milton Harris, former- 
ly of the Fox Theater, has gone to 
Cleveland to handle publicity for 

Harry Swann, manager of the Hi- 
Pointe theater, has moved to the 

fishington in Granite City, with 
Bill Mahoney replacing him at the 

Fox Theater is now holding at- 
tractions as long as receipts war- 
rant. "David Harum" ran 15 days 
and "George White's Scandals" is 
the current bill. 

Oscar Lehr, owner of the Peer- 
less, is ill at home. 

Several theaters have made a deal 
with Station KWK to advertise 
their pictures for a period of five 

M. P. T. 0. has gone on record as 
vigorously opposed to a city sales 

The Legion Gayety Theater open- 
ed Sunday with a 10-20-30 stock 
jompany operated by Legionnaires 

Fred Wehrenberg, Mrs. Ella Lau, 
W. A. Collins, J. B. Lueken, Bob 
Cluster and Theodore Coleman are 
among exhibs from this territory 
who plan to attend the M. P. T. O. 
A. convention in Hollywood. 

Wehrenberg Licks Holy Week 

St. Louis — Fred Wehrenberg, 
owner of the Cinderella, Melba, 
Michigan and Virginia, exploded the 
Holy Week bad business myth in 
a way that was a surprise even to 
himself. He revived a Mae West 
film, "Night After Night," in all 
four houses for three days, with 
"Big Broadcast" and "Horsefeath- 
ers" as the accompanying picture in 
two houses each. On Good Friday 
"The Sign of the Cross" was shown. 

Vaude for Cincy Grand 

Cincinnati — "Happy" Meininger, 
former manager of the Capitol, will 
inaugurate first-run films with 
vaudeville at the RKO Grand Opera 
House. Herman Boch, Grand man- 
ager, goes to the Capitol. 

William Dodds to Wed 

Cincinnati — William Dodds, as- 
sistant manager of the RKO Alb e, 
will become a benedict in June. 


(Continued from Page 1) 

in the order received at code head- 

Flinn's letter accompanying the 
complaint forms in part reads as 


"To what extent and in what number com- 
plaints will be filed with your board for 
determination, the Code Authority has no 
accurate information. Since the Code be- 
came effective a number of complaints have 
been sent to the Executive Secretary. When 
the character of any complaint has come 
within the provisions of the Code for de- 
termination by a local Grievance Board, the 
complainant has been notified to that effect 
in every instance and requested to be patient 
until the local Grievance Board in com- 
plainant's territory has been appointed and 
then take his complaint to the board ill 
the proper manner and form. Each com- 
plaint received from your territory for de- 
termination will be sent to your local secre- 
tary as soon as he (she) is appointed, which 
should be very soon. 

"The local secretary will be instructed to 
list the complaints for determination by your 
hoard in the order, by dates, in which they 
were filed with the Code Authority. 

"When your board starts to function all 
complaints shall be filed directly with your 
secretary and the practice of sending com- 
plaints to the Code Authority will be dis 
cou raged. 

"The Code Authority is forwarding to 
your secretary, when appointed, a certified 
list of distributors and exhibitors situated in 
your territory who executed prior to March 
10, 1934. unqualified assents to the Code 
(Article VI, Part 2, Section 8) and who arc 
privileged to file complaints. Only the names 
on this certified list are so privileged. There 
fore, reference to the list for verification 
signature should be the first procedure when 
a complaint is received by the secretary 
of your board. 

"To simplify the procedure of filing com- 
plaints, the Code Authority has prepared 
forms, of which copies are attached here 
with, to be used exclusively as the propel 
forms for filing complaints. There are three 
such forms, each of which may be explained 
in a few words: 

"No 1 (White) — Upon this form should 
be filed exclusively any complaint for ont 
of the four reasons contained in Article VI. 
Part 2, Section 1, Paragraphs (a) or (b) 
or (c) or (d). 

"No. 2 (Blue) — Upon this form should be 
filed exclusively any complaint under pn. 
visions of Article VI, Part 2', Section 4 
The local board does not make a determina 
tion of complaints filed under this section; 
it cither dismisses the complaint or certifie- 
the complaint for determination by the Codi 

"No. 3 (Pink) — Upon this form should I 
filed exclusively any complaint under provi- 
sions of the Code outside of Article VI, Pari 
2. and referred to in the two foregoing para 

"The Code Authority cannot emphasize 
too strongly the importance of regular, legal 
procedure by the local Grievance Board*. 
Every earnest effort should be made to reach 
unanimous agreements on determinations, :■ 
referred to in the manual. Unanimous de- 
terminations are nearly always just determin 
ations and will tend to discourage appeals with 
the Code Authority from determinations of 
local l>oards. While the Code provides liberal 
machinery for appeals, nevertheless, there is 
a loss of time and travelling expense to be 
incurred on the part of appellants whose ap- 
peals will be heard by the Code Authority 
sitting in New York City." 

Censor Bill Looms in Missouri 

St. Louis — A state censorship measure 
is to be presented at the next session 
of the Missouri General Assembly by thi 
Civic Union, according to present plans. 
Leaders of the movement also have 
been trying to interest members of the 
St. Louis board of aldermen in their 

Tuesday, April 3, 1934 





« « « « 

Richard Barthelmess in 


with Jean Muir 
Warner Bros. 71 mins. 


This shapes up as a rather ineffectual 
story of one man's life that ends in a 
helpless and hopeless frustration of prac- 
tically everything he attempted to do. All 
his dreams and hopes are crashed, no par- 
ticular purpose is served, and certainly it 
does not make for the type of entertain- 
ment that holds. Richard Barthelmess is 
seen as a circus performer with his mother 
assisting in his act. He has an affair with 
Jean Muir, a young country girl. Later 
he learns that a baby is about to be 
born, but she refuses to marry him, choos- 
ing a country boy for her husband. His 
boundless ambition drives him forward to 
great material success, and he has an af- 
fair with a titled woman, and marries the 
daughter of his business partner. All his 
affairs of the heart are disastrous. His 
boy, whom he persuades Jean Muir to al- 
low him to send to college, is killed. Then 
in the Wall Street crash his fortune is 
wiped out. Shorn of everything, he re- 
turns to his mother, and they decide to 
start life all over again in Europe. 

Cast: Richard Barthelmess, Jean Muir, 
Dorothy Burgess, Marjorie Rambeau, Flor- 
ence Eldridge, Theodore Newton, William 
Janney, Verree Teasdale, Maidel Turner, 
J. M. Kerrigan, Hobart Cavanaugh, Arthur 

Director, G. W. Pabst; Author, Louis 
Bromfield; Adaptors, Gene Markey, Kath- 
ryn Scola; Editor, Jim Gibbons; Camera- 
man,W. Rees. 

Direction, Fair. Photography, Good. 


with Jean Parker and Robert Young 
M-G-M 75 mins. 


In the locale of Louisiana's bayou dis- 
trict, this is one of those "turn to the 
right" dramas that used to be so popular 
in the old opera house days, and are still 
popular with much of the family trade. 
Robert Young, Ted Healy and Nat Pendle- 
ton, ex-convicts, go out to the bayou to 
blackmail Maude Eburne, supposed to be 
a rich dealer in shrimps. Instead they 
find her with an overhanging mortgage 
and a charming daughter, Jean Parker, to 
whom Robert immediately takes a shine. 
So instead of carrying out their crooked 
plans, the lads set to work to lift the 
mortgage and free Maude from the clutch- 
es of a villain, C. Henry Gordon, who also 
is engaged in smuggling Chinese. Then 
for a culmination of the romance be- 
tween Robert and Jean. Action is worked 
up in good old pop style and there is a 
good bit of humor scattered around. 

Cast: Jean Parker, Robert Young, Ted 
Healy, C. Henry Gordon, Nat Pendleton, 
Ruth Channing, Maude Eburne, Raymond 
Hatton, Irene Franklin, Joseph Cawthorne, 
Erville Alderson, George Lewis. 

Director, George B. Seitz; Author, Lea 
David Freedman; Adaptor, Lucien Hubbard; 
Cameraman, Gregg Toland; Editor; Wil- 
liam LeVanway. 

Direction, Good Photography, A-l. 



QEORGE STEVENS, who directed 
"Strictly Fresh Yeggs," co- 
starring Tom Kennedy and Will 
Stanton, is directing Kennedy and 
Stanton in "Cracked Shots," an- 
other RKO comedy. "Strictly Fresh 
Yeggs" registered many laughs 
when previewed at the Fox Ritz. 

V T T 

Our Passing Show: Constance 
Bennett, Dr. Giannini, Gilbert Rol- 
and, David O. Selznick, James Flood, 
Sam Marx, Dore Schary, John Zanft, 
Frank Partos Jerome Sackheim, 
Bert Marx at the preview of "Viva 

T T T 

Edwin L. Marin is directing "Af- 
fairs of a Gentleman," which Ed- 
mund Grainger is supervising for 
Universal. Marin directed "Bombay 
Mail" and several other Universal 

T T T 

Simile — As hard to please a star 
looking for a story. 

T T T 

Ethel Merman has been signed 
for an important role in "Treasure 
Hunt," Eddie Cantor's next comedy. 


"CHALUTZIM" ("Palestine Pioneer"), 
in Hebrew, Arabic and Polish; produced 
by Zenith; directed by Alexander Ford; 
with A. Meskin, M. Florfeld, R. Klatzin, 
Bar-Adon, L. Hurwitz, et al. At the Acme 

Produced in Palestine, the first talker 
to be made there, this is an interesting 
record of the rebuilding of the Jewish 
homeland. There is a good deal of human 
interest in the story, while the acting and 
photography stand out. 

("The Daughter of the Regiment"), in 
German; produced by Ondra-Lamac; di- 
rected by Karl Lamac; with Anny Ondra, 
Otto Wallburg, Adele Sandrock, Werner 
Fuetterer, Willy Stettner, Albert Heine. 
At the 79th St. Theater. 

Amusing military comedy with musical 
trimmings. Has enough laughs, mountain 
adventure, song-and-dance and romantic 
touches to make it generally satisfying for 
German audiences. 

She recently finished work in "We're 
Not Dressing," at Paramount. 

▼ ▼ ▼ 
Warner Baxter and Claire Trevor 
will play the title roles in Fox's 
"Maximilian and Carlotta." John 
Blystone is slated to direct. 

T r ▼ 

Franchot Tone has been assigned 
opposite Jean Harlow in "One Hun- 
dred Per Cent Pure," which Sam 
Wood will direct for M-G-M. Lionel 
Barrymore also is in it. 

T T T 

New contracts have been given by 
M-G-M to Mae Clarke and Leo Car- 
roll, players, and W. S. Van Dyke, 


PARAMOUNT— ZaSu Pitts for "Mrs. Wiggs 
of the Cabbage Patch," with Pauline Lord. 
W. C. Fields and Charlotte Henry, under di- 
rection of Norman Taurog; Mary Boland fir 
"Here Comes the Groom," with Jack Hiley. 

METRO — Lewis Stone, Ed~und Breese Nig'' 
Bruce and Cora Sue Collins for "Treasure 

FOX — Inez Norton and Henry O'Neill for 
"Now I'll Tell." 

WARNER — Leo White, newly placed under 
long-term contract, for "Madame Du Barry." 

COLUMBIA — Ed Gargan, Snow Flake and 
Gigi Parrish for "Twentieth Century"; Rose- 
mary Glosz and Mariska 1 Aldrich, operatic 
artistes, for "One Night of Love." 


Clyde Beatty in 

"The Lost Jungle" 

(Mascot Serial) 

with the Hagenbeck-Wallace 


Mascot 27 mins. 

Although the plot of this serial is 
awkwardly assembled, the frequent 

scenes where Beatty is in a cage 
with lions and tigers have a tense 
excitement even for adults but more 
especially for kids. First episode 
shows Beatty as a circus animal 
trainer. He incurs the enmity of 
Sharkey, another trainer, when he 
socks him for beating a tiger. It 
is decided that Beatty shall go to 
the jungles and bring back animals 
for a new act. A trans-oceanic 
dirigible, on which he is making the 
first leg of his trip, breaks in two 
and lands Beatty on an island with 
a lion springing at him as the first 
episode closes. 

Second episode, in two reels run- 
ning 18 minutes, shows Beatty scar- 
ing off the lion and proceeding with 
a circus press agent to a stockade. 
Sharkey also has landed on the is- 
land, and there is a discovery of 
treasure unearthed by an English- 
man who is dying. 

Final Shots on "Frankie" 

Two cameramen have been sent 
by All-Star Productions to the mid- 
dle west to make some shots of the 
Mississippi River as the final foot- 
age for "Frankie and Johnnie," 
made at the Biograph Studios in 
the Bronx. Victor Young and his 
orchestra have been recording the 
background and interlude music for 
the picture. 

if you put your ears to the gf 


J O H N 












, From the notable New York stage success' by 

Ben Hecht— Charles MacArthur— Charles B. MilhollanrJ 





. Hap/^ <U ys are here ^/ 

Cheers for 

Norma Shearer, 
Robert Montgomery 
in "Riptide," with 
Herbert Marshall, 
Mrs. Patrick Camp- 
bell. Written and 
directed by Edmund 
Goulding. Presented 

SMASH go the 

records from Coast-to- 
Coast. Here's the first 
three days' business by 
telegraph, as we merrily 
go to press: 


Sets three days' record for past year and a half! 


Biggest mid-week opening in 3 years! 


S. R. O. signs for Shearer fans! 


Biggest first three days in two years! 


Beats everything except "Tugboat Annie" 


Bents everything except "Tugboat Annie." 


Terrific business for Shearer's greatest! 


Within reach (if house record! And going 


Sensational reception! S. R. O. here! 


Beat "Tugboat Annie " 


Bejt opening on the books! 


Biggest house has had except'Tugboat Annie" 


Beats "Tugboat Annie" and "Dinner at 8." 


Beats "Tugboat Annie" and "Dancing Lady." 

Sensational ! 

And the telegrams pour in from Akron, Canton, 

Cleveland, Providence, Springfield, Houston, Kansas 

( "icy, Indianapolis, St. Louis, Omaha, Louisville. ..and 

around the map it's "Riptide Wrecks Records!" 


Intimate in Character 
International in Scope 
Independent in Thought 



nly N 



Of M 

o t i o n 








VOL. LX\. NO. 78 



Recovery Review Board Concludes Code Hearings 


Harry Cohn Laughs at Rumors of Columbia Sale 


. . from a train window 

C.L PASO, TEXAS ... As we look over 
"- into MEXICO we can't help thinking 
of WALLACE beery in M-G-M's "Viva 
Villa" ... A NATURAL sure . . . Don't 
be SURPRISED if the LITTLE 3,600 seater 
in Radio City houses a BIG continental 
musical next fall . . . Nothing is more 
restful and SATISFYING to the average 
picture fan than a good scenic, PROPERLY 
scored . . . This industry should NOT allow 
any city, state or federal agency to TAM- 
PER with its newsreels. Providing, OF 
COURSE, they meet the conventional de- 
mands of DECENCY. The constitution 
guarantees FREEDOM to the press. News- 
reels are as much the PRESS as any news- 
paper ... A small-town EDITOR tells us 
that while he EDITORIALIZED against half 
dressed movie STILLS his readers continue 
to CLAMOR for them. 

TEAR more than anything ELSE is hold- 
* ing this industry back . . . Thoreau 
wrote: "Nothing is so much to be feared 
as fear. The sin that God hates is fear. 
He thinks atheism innocent in compari- 
son" . . . HOWARD dietz is a natural 
SHOWMAN . . . Except that it IS there, 
we cannot think of a SINGLE reason why 
all production should be CENTERED in 
Hollywood ... If Delaware passes that law 
keeping all screen actors who have been 
divorced from the screen the age LIMIT 
for screen stars in Hollywood will be 
automatically lowered to sixteen . . . The 
BEST film sales executive is NOT the 
one who can get the most for a given 
picture but the one exhibitors want to 
continue doing business with because of 
SQUARE shooting. • 

MORE tax agitation is started because 
of the PRINTING of star salaries and 
box-office figures than ALL other causes 
combined . . . Why is it that ED wynn, a 
great comedian, is a FLOPISSIMO in pic- 
tures . . . The CATHOLIC church is be- 
coming vitally interested in the screen for 
EDUCATIONAL purposes . . . It's hard to 
beat that Russian school for screen 
ARTISTRY . . . PETE smith is doing a 
SWELL jcb with that NUTS reel of his . . . 
a PIONEER in films is one who can RE- 
MEMBER when a property room consisted 
of a plug hat, a sword, three books, and 
a telephone stand. 

Reported Deal with DuPont 

Just Applesauce, Says 

Head of Company 

West Coast Bureau of THE FILM DAILY 

Hollywood — Rumors published in 
certain quarters about a pending 
deal whereby DuPont interests 
would acquire control of Columbia 
are laughed at by Harry Cohn, pres- 
ident of the company. The reports 
are "silly and ridiculous" he told 
Film Daily yesterday, adding that 
if any such deal were on, the story 
would come from him as major 

Cohn and Edmund Goulding leave 
by plane tomorrow for New York. 


Seventy-five percent of the pub- 
lic doesn't want stories with sophis- 
ticated treatments, declared Presi- 
dent Joseph M. Schenck of United 
Artists yesterday. More sympathe- 
tic characters in yarns are needed 

(Continued on Page 11) 

John Arnold Is Re-elected 
Head of Cinematographers 

West Coast Bureau of THE FILM DAILY 

Hollywood — American Society of 
Cinematographers has re - elected 
John Arnold, president; Victor Mil- 
ner, first vice-president; John Boyle, 
second vice-president: Thelma Dyar, 

(Continued on Page 11) 

$404,562 Columbia Net 

Net profit of $404,562.93, equal 
to $2.25 a share on the common 
stock, is reported by Columbia for 
the six months ended Dec. 30. For 
the full year preceding this period 
the company's net was equal to 
$4.10 a share on the common. 



Atlantic City — Monogram has 
established temporary headquarters 
in this seaside hamlet prior to open- 
ing its annual sales convention at 
the Ambassador. Nearly 75 officials 
of the company and exchangemen 
have assembled for the session, 
which will conclude Saturday eve- 
ning with a banquet. 

Highlight of the program will be 

(Continued on Page 12) 

Paramount May Release 
4 Hecht-MacArthur Films 

Paramount is expected to dis- 
tribute four features which Ben 
Hecht and Charles MacArthur will 
nroduce at Eastern Service Studio. 
The writers, who are now in the 
country working on story material, 
have formed a new company. Pro- 
duction begins within 30 days. 

Hearings on Code Concluded; 
Labor Issues Up Next Week 

Actor Is Granted Tax Cut 
For Entertainment Outlay 

Overruling the Federal Board of 
Tax Appeals, the U. S. Circuit 
Court of Appeals has granted a tax 
deduction of $1,687.10 to Sidney 
Blackmer for expenses incurred in 
entertaining critics, managers and 
others with a view to strengthening 

(Continued on Page 11) 

FILM DAILY Staff Correspondent 

Washington — The Appearance and 
Testimony of Governor Floyd Olsen 
of Minnesota in behalf of what he 
termed independent exhibitors and 
opposition to the motion picture 
code as it allegedly affects their in- 
terests, highlighted the final day's 
hearings before the National Re- 

(Continued on Page 12) 

Amicable Adjustment Made 

in Suit Against AT&T 

Group, is Report 

By N. M. MacLEOD 
FILM DAILY Staff Correspondent 

Wilmington, Del. — What promised 
to be the biggest litigation in the 
film industry, the suit of Stanley 
Co. of America, Duovac Radio 
Corp. and General Talking Pictures 
against American Telephone & 
Telegraph, Western Electric and 
Electrical Research Products, charg- 
ing violation of the anti-trust laws, 
and scheduled for hearing in U. S. 
District Court here starting today, 
has been settled or is being settled, 
Continued on Page 11) 


FILM DAILY Staff Correspondent 

New Orleans — First convention 
of the new Gulf States Theater 
Owners Ass'n opened yesterday with 
105 attending. Principal speaker at 
the afternoon session was Ed Kuy- 
kendall, M. P. T. O. A. president, 
who discussed the code, theater op- 
erations and the value of a nation- 
al organization, although present- of- 
ficers of the Gulf unit, however, are 
oppose to affiliation. Kuykendall 

(Continued on Page 12) 

Famous Players Circuit 
Reports $104,884 Profit 

Toronto— Net profit of $104,884 
is reported by Famous Players 
Canadian Corp. for 1933, compared 
with $21,984 the year before. The 
circuit is affiliated with Paramount 

Easter Business Ahead 

Broadway film house managers yes- 
terday reported that the current Easter 
week business is the best in several 
years. Much of the attendance is be- 
ing drawn from out-of-town visitors. 

-. &fr*i 


Wednesday, April 4, 1934 

Vol. LXV, No. 78 Wed., Apr -1. 1934 5 Cents 


Editor and Publisher 

Published daily except Sundays and Holidays 
at 1650 Broadway, New York, N. Y., 
by VVid'3 Films and Film Folk, Inc. J. W. 
Alicoate, President. Editor and Publisher ; 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur \V. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
Editor. Entered as second class matter. 
May 21, 1°1S. at the post-office at Xew York. 
N. Y., under the act of March 3. 1879. 
Terms (Postage free) United States outside 
of Greater New York $10.00 one year; 6 
months. $5.00; 3 months. $3.00. Foreign, 
$15.00. Subscriber should remit with order. 
Address all communication* to THE FILM 
DAILY, 1650 Broadway, New York, N. \.. 
Phone, Circle 7-4736. 7-4737. 7-4738, 7-4739. 
Cable Address: Filmday, New \ork. Ho 1 y- 
wood, California— Ralph Wilk. 642d Holly- 
wood Blvd., Phone Granite 6607. London- 
Ernest W. Fredman, The Film Renter. 89-91 
Wardmir St., W. I. Berlin — Lichtbildhuehne. 
Friedrirhstrasse. 225. Paris— P. A. Harle. La 
Cinematographie Francaise, Rue de la Cour- 
des-Nmies. 19. 



High Low Close 

Am. Seat 5 5 5 

Columbia Picts. vie. 30> 3 29 1 * 30 

Con. Fm. Ind 4V 4 41/ 4 VA — 

Con. Fm. Ind. pfd. 15'i 15' 2 )5V4 

East. Kodak 89 87' 2 89 

Fox Fm. "A". . 155 3 151/4 15V2 

Loew's, Inc 32'a 32 323 4 — 

Paramount c:fs. 5% 53 3 55 3 

Pathe Exch 3'/ 2 3'/ 4 3' 4 

do "A" 19% 19i/ 2 193 4 

RKO 3' 2 3% 3'/ 2 + 

Warner Bros 7'/ 4 7 7' 4 — 


Technicolor 8' 2 8 8 

Trans-Lux 2 2 2 


Gen. Th. Eq. 6s40 9V 2 9V 2 9' 2 + 

Gen. Th. Eq. 6s40 ctfs. 8' 3 8?g 8Ti + 

Loew 6s 41ww .... 983 4 98' 2 983 4 4 

Paramount 6s47 ctfs. 50 50 50 - 

Par. By. 5</ 2 s51 . . . 34'/ 2 33% 34' 2 - 

Par. By. 5'/ 2 s51 ctfs. 33 33 33 4- 

Par. 5'/ 2 s50 ctfs. 50 49'/ 2 493/ 4 + 

Warner's 6s39 59 583 4 59 + 

Para. Publix 5' 2 5' 4 5V 2 








Hampton and Porter 

Opening Coast Office 

David B. Hampton and Verne 
Porter, literary agents, will estab- 
lish a Hollywood office this summer. 
Hampton and Porter will not rep- 
resent authors who write exclusive- 
ly for motion pictures. 


13 years' Banking experience (Audit- 
ing Department'. Salary secondary. 
Box No. 917 c-o Film Daily 

1650 Broadway New York. N Y. 

Comedians Discuss Studio Audiences — Mostly for 'em 

At a round-table discussion yesterday at the Algonquin, attended by Jimmy 
Durante, Groucho and Chico Marx, Jack Benny and Jack Pearl on whether 
studio audiences at radio broadcasts should be banned, Jimmy Durante alone 
came out unequivocally for prohibiting studio audiences. While the others 
agreed that free shows were affecting attendance at theaters, they said they 
favored studio audiences. Durante said that a radio comic was playing pri- 
marily to an unseen audience and should rise or fall on the opinion of that audi- 
ence. He said he had found that the public resents the practice of ether 
comedians of playing to the visible audience. If there were no free radio 
shows there would be increased attendance at theaters and greater employ- 
ment of actors he asserted. 

Out of 500 replies received by the Marx Brothers' radio sponsors to a poll 
on whether studio audiences should be banned, 300 were for and 200 against 
studio audiences, according to Chico Marx. 


More than 900 tickets, out of the 
maximum capacity of 1,250, for the 
Ampa Naked Truth Dinner, Dance 
and Entertainment to be held April 
21 at the Astor Hotel have already 
been sold, it was stated yesterday 
by John C. Flinn, Ampa president, 
at a meeting of advertising heads, 
purchasing agents and sales execu- 
tives in the Motion Picture Club. 

Definite ways and means were dis- 
cussed to make the Dinner a big 
success, with a goal of $10,000 set 
for splitting between the Film Daily 
Relief Fund and the Motion Pic- 
ture Charity Fund. Louis Nizer 
spoke for the Charity Fund, declar- 
ng that the profits would have to 
come from the Journal, and con- 
structive suggestions were offered 
by Howard Dietz, Bob Gillham, Hal 
Home and others. Sub-committees 
were named and are already at work 
toward making the Journal reap 
the profit wanted by the operating 

Paul Benjamin, chairman of the 
Naked Truth Dinner, announced 
yesterday that Martin Starr, man- 
aging director of the International 
Beauty Pageant, had been appointed 
publicity director of the Dinner. 
Starr, who is about to leave for 
Hollywood, will carry on the work 
until time for him to depart for 
the west. 

Jay Emanuel is Named 
Code Authority Alternate 

Ed Kuykendall has selected Jay 
Emanuel, former M. P. T. O. A. 
official, as his alternate on the Code 
Authority. The M. P. T. O. A. 
president is en route to the coast 
and will not attend the New York 
meeting of the Authority on Friday. 

Monarch Circuit Staying 
In Eastern Territory 

Monarch Theaters will confine its 
activities to the territory East of 
Indianapolis, it was stated by Mil- 
ton Feld yesterday. Circuit now 
has five houses located as follows: 
Indianapolis, two; Akron, one; 
Youngstown, one; Steubenville, one. 
Other deals for theaters in Ohio 
and Indiana are understood to be 


Warners have 20 features com- 
pleted and awaiting release. It is 
the greatest number of advance 
films available for immediate dis- 
tribution in the history of the com- 
pany, and it is said that the invest- 
ment in these completed pictures 
represents approximately $5,000,- 
000. Groups include: 

"The Circus Clown," starring Joe 
E. Brown; 'Doctor Monica," star- 
ring Kay Francis; William Powell 
in "The Key"; "The Personality 
Kid"; "A Very Honorable Guy," star- 
ring Joe E. Brown; "As The Earth 
Turns", with Jean Muir; "Return 
of the Terror"; "Without Honor," 
with James Cagney and Joan Blon- 
dell; "Smarty", with Cagney and 
Warren William; "Registered 

Nurse", with Bebe Daniels; "Up- 
perworld", with Warren William; 
"Friends of Mr. Sweeney"; "The 
Merry Frinks"; "Fog Over Frisco"; 
"The Fortune Teller", starring En- 
rico Caruso, Jr.; "Merry Wives of 
Reno"; "Twenty Million Sweet- 
'earts"; "A Woman in Her Thir- 
ties," with Aline McMahon; "Harold 
Teen", featuring Hal LeRoy, and 
"A Modern Hero", starring Rich- 
ard Barthelmess. 

In the list are eight all-star films. 
In addition to the completed pic- 
tures, six are in work. 

Plans for the Warner-First Na- 
tional new season program, which 
will provide 30 features under each 
trademark, will be completed at 
studio conferences to be held fol- 
lowing departure today of Jack 
Warner, A. W. Smith, Jr., and 
Gradwell L. Sears from New York 
for the Coast where they will also 
attend the M.P.T.O.A. convention. 
The Vitaphone schedule for 1934-35 
will offer the same number of shorts 
as for the current year. 

Theater Confabs in Abeyance 

Further meetings between Famous 
Theaters executives and circuit 
partners will be held up until Sam 
Dembow completes a visit to the 
Coast, during which he will attend 
the M. P. T. 0. A. convention. He 
leaves New York today. Next the- 
ater meeting is expected to take 
place at Boston. 

.oming an 



W. RAY JOHNSTON and his party ot Mono- 
gram conventioneers left New York yesterday 
tor Atlantic City. 

ETHEL MERMAN has returned east after a 
vacation in Hollywood, where she was signed 
by Samuel Goldwyn for Eddie Cantor's new film 
tentatively titled "The Treasure Hunt." 

BEBE DANIELS and BEN LYON hive left 
for Chicago to fill personal appearance en- 
g gements which also include Detroit. 

D. A. DORAN arrives in New York Friday 
from the coast. 

HOWARD S. CULLMAN leaves this morning 
tor Albany to deliver an address on "Unem- 
ployment Insurance" before the State Legis- 

ALAN SCOTT, RKO writer, h:s left New 
York for the coast. 

SMITH leave New York today for the coast. 

SAM DEMBOW leaves New York today for 

MILTON FELD has returned to New York 
from Indianapolis and other points in the 
Middle West. 

KATHARINE HEPBURN arrived from abroad 
yesterday on the Paris. 

DOROTHY MACKAILL has come east from 
the coast for a stage production. 

ALICE FAYE arrives in New York this 
week for a vacation after appearing in sev- 
eral Fox pictures in Hollywood. 

KATHARINE BROWN, RKO story editor, is 
scheduled to leave for Hollywood this week. 

HARRY H. THOMAS, president of First 
Division Exchanges, left yesterday for Atlan- 
tic City to attend the Monogram convention. 

$484,013 in Para. Claims 
Being Considered Friday 

Claims aggregating $484,013 will 
be considered at a meeting of Para- 
mount Publix creditors Friday at 
the office of Henry K. Davis, ref- 
eree in bankruptcy. 

Stanley C. Warrick of the Beaux 
Art theater, Palm Beach, seeks 
$366,764 for back and future rent 
under a lease and also $30,000 al- 
leged due on a contract for his ser- 
vices. Deals were made with South- 
ern Enterprises and are claimed to 
have been guaranteed by Para- 

Another claim filed by Anderson 
Theatrical Enterprises asks $85,- 
249 for back and future rent in con- 
nection with its Riveria theater at 
Anderson, Ind. Lease was made 
with the Indiana & Ohio Theatrical 
Corp., Paramount subsidiary. 


Today: Independent Theater Owners of Ohio 
meeting, Deshler Wallick Hotel, Columbus. 
1 P.M. 

Today: Gulf States Theater Owners Ass'n 
convennon, Hotel Roosevelt, New Orleans. 

Apr. 4-7: Monogram Pictures convention, Am- 
bassador Hotel. Atlantic City. 

April 4-7: Monogram annual sales convention, 
Hotel Ambassador, Atlantic City, N. J. 

April 7: Federation of M. P. Industry meet- 
ing, Atlantic City, N. J. 

April 9: Independent Theater Owners of Ohio 
meeting. N»therland-Plaza Hotel, Cincin- 
nati. 1 P.M. 

Wednesday, April 4, 1934 





Has British Film Art 
Anything to Teach Us? 

TF British film arts have any- 
thing to teach Hollywood, 
Hollywood is surely capahle of 
learning new lessons. I do not 
think that it is a matter for 
regret that well-made British 
pictures in their definite appeal 
to British patriotism with au- 
thentic British intonations in 
the dialogue and authentic 
British manners in the acting, 
should find a wider vogue 
throughout the empire or that 
an occasional British film should 
sweep American audiences. My 
own conviction is that whether 
in Cape Colony or Oregon, good 
British pictures can have no 
other effect than to make larger 
and more appreciative audi- 
ences for the hest American 
productions. America will hold 
its first place, but it should 
remember that this place of 
honor may be the post of dan- 
ger. Excellence is not achieved 
in isolation. A clash of inter- 
national competition brings cre- 
ating criticism. Hollywood 
draws to itself the best of the 
nation and turns it into the 
best in the world. It is and 
shall continue to be the center 
of the artistic orbit, and it will 
inspire the best. Finally and 
unhesitatingly, the abler our 
rivals, the better Hollywood 
likes it! Healthy British riv- 
alry for the American box-of- 
fice will result in more appre- 
ciative audiences all over the 
world for the best American 

— Dr. A, H. Giannini. 

Acquires 3 F. & M. Features 

Cleveland — Morris Segal, president 
of Majestic Pictures Corporation of 
Ohio has acquired three Fanchon 
Royer features for territorial dis- 
tribution. They are "The Fighting 
Lady," with Peggy Shannon; "Our 
Neighbors' Wives," with Dorothy 
Mackaill and Tom Moore, and "Hol- 
lywood Hoodlums." 



Check cooling plants now for sum- 


• • • A NATIONAL New Talent Contest is being planned 

by Warners in conjunction with a broadcasting network 

the contest to parallel the story in the forthcoming fea- 
ture, "20 Million Sweethearts". .,. . . an inside yarn of a broad- 
casting studio the contest will work like this 

local auditions will be held in the broadcasting company's 
studios over the country with the winners competing in 

the Division Finals to be held in the seven Warner-First 

Nash selling districts these seven division winners will 

compete in the grand finals to be staged in the company's key 

studio then the Winner will be awarded a radio contract 

by the cooperating network seems rather complicated to us 

but the general idea seems to be to get some publicity 

for Warners pix and if the plan was too simple the de- 
sired publicity would not be forthcoming 

• • • AT THE banquet windup of the Monogram Con- 
vention in Atlantic City on Saturday nite the Gang will 

sing oompty verses of a jingle rhyme written by George 

Harvey and a pal especially for this occasion called 

"Mighty Men of Monogram" to be sung to the tune of 

"Giddiap Napoleon" 

T T T 

• • • THERE'S A verse for practically everybody asso- 
ciated with Monogram here's one on Sam Flax 

"You western fellers that came here to see the show 

Take my tip and steer clear of Sam Flax If he starts a 

crap game, then that's your cue to blow Or he'll add your 

bankroll to his income tax." 

• • • THE MONTH of May will be set aside as usual 

by First Division Exchanges to honor prexy Harry 

Thomas the slogan is "Say It With Dates" 

and in exchange for the dates Harry will endeavor to give the 

boys more peaches than prunes of course prunes just will 

creep into the best programs but as long as this here biz 

is what it is ..... . prunes will continue to appear in the very 

finest crop but with the Chesterfield and Invincible lineup 

it's a cinch that the exhib, patronizing Harry's exchanges 

are in for their share of peaches 

• • • TO OUR list of the Original Motion Picture Com- 
panies Max Cohen adds the following . . B & C 

(British Continental) Barker Films Cricks Mar- 
tin Helious Kriterion Milanno Mono- 
pole Republic United Kinema Color any 

more? send in your bids surprising how many old 

silent companies there were 

• • • SIT TIGHT, folks! we are about to spring 

upon you a perfect example of erudite British critical com- 
ment from S. R. Nelson crit for "The Era," the 

Lunnon theatrical weekly brought forth after viewing 

Cab Calloway on the stage of the Palladium theater this 

is what Mister Nelson said of his hi-de-highness of ho-de-ho 

"He is a coagulation of alpha particles bombarding the 

central nucleus of the audience with an increasing stream of 

scat." and the Professor continues his learned appraisal 

of Cab thus "He is a triptych in rhythm; he cannot make 

the slightest movement when the band is playing which is not 
a contrapuntal line enhancing the whole musical structure" 

and Cab Calloway is still wondering whether to thank 

the guy sue him for libel or hire someone to knock 

his block off 

« « « 

» » » 


Full Campaign on 
"Cat and the Fiddle" 

TJTGHLIGHT of the campaign 
put over by John HcManus, 
manager of Loew's Midland 
Theater, Kansas City, Mo., for 
"The Cat and the Fiddle," was 
his arrangement with three lo- 
cal radio stations to broadcast 
the special fifteen-minute rec- 
ord from the production. An- 
nouncements were made over 
the air as to theater and play- 
date. The leader of the Hotel 
Muehlebach grill orchestra fea- 
tured "The Night Was Made 
For Love" during a dinner pro- 
gram. One week in advance 
of the premiere a special screen- 
ing was held for newspaper 
critics, radio announcers, or- 
chestra leaders and local mus- 
ical celebrities. A full window 
display was obtained in Woolf's 
Department Store, including a 
3-sheet size poster of Jeanette 
MacDonald and a number of 
mounted fashion stills. The 
Crown Drug Company, with 
forty-nine stores in the city, had 
ten window displays, in the best 

—Loeu/s Midland, 
Kansas City, Mo. 
* * * 

Souvenir Programs 
Help "Eskimo" 

COUVENIR programs used 
during its Astor theater 
(New York) showing were dis- 
tributed throughout Palm Beach, 
Fla., by Manager Jack Fitz- 
water, when "Eskimo" was 
scheduled to be shown at the 
Paramount theater there. One 
thousand programs were given 
away to hotels, doctors' offices, 
the public library, restaurants 
and barber shops. Eleven spe- 
cial 22x28 display cards were 
placed in leading hotels, restau- 
rants and drug stores, as well 
as on the Main Street news- 
stand and the ferryboat from 
West Palm Beach. Five hun- 
dred special door knob hangers 
were distributed from house to 
house and on automobile han- 

— Jack Fitzwater, 
Paramount, Palm Beach 

Harold B. Franklin Carmel Myers 

Al Lichtman 









Motion Picture Daily 


i-i t. 




Associate Producer and Collaborator 
on Story and Dialogue, LEW BROWN 

Director: Hamilton MadFaddoii* Lyrics Low Brown* 

■Music; Low irown and joy dornoy. Dances staged 

by Sammy Loo, Dialogue: Rolptt Spotico* Story 

idea suggested by Will Rogers and Philip Klein* 








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Wednesday, April 4, 1934 



I Even though the continent was 
" swept by an avalanche of critical 
I raves, plus broken records and 
I many holdovers — we can safely 
say that CLARK GABLE and 
I Capra's "It Happened One Night," 
, is just a sample of what you can 
* expect from Columbia! 

I The greatest comedy hit of the de- I 

| cade now brought to the screen | 

> with a million-dollar cast! JOHN 

BARRYMORE in "20th Century," . 

* with Carole Lombard, Walter • 

i Connolly, Roscoc Karns. Screen | 

j play by Ben Hecht and Charles J 

j MacArthur. A Howard Hawks * 

/ production. , 





HOLLYWOOD musical 


the camera work on "Too Much 
Harmony" and several other Para- 
mount pictures, will photograph 
"Caravan," which will mark Eric 
CharelPs directorial debut in this 
country. Charell, who directed "Con- 
gress Dances," will direct "Cara- 
van" for Fox. He and Sparkuhl 
were boyhood friends in Germany. 

An important star has a little 
habit of throwing stones at lamppost 
lights. The other night he was in 
dulling in his favorite sport on Lot 
Feliz boulevard when he was taken 
into custody by a detective. His 
name was kept out of print. 

Valerie Varise, blonde fan danc- 
er, is the latest newcomer to the 
screen. She is under the manage- 
ment of James V. Barlotti. 

Gene Laymon is producing "Pen- 
alty of Silence." The cast includes 
Earl Douglas, William Desmond, 
Ruth Hiatt, Philo McCullough and 
Franklyn Farnum. Al Herman is 
directing, with Ernest Miller at the 

Dvvight Taylor is writing the 
screen play and dialogue for "Bar- 
bary Coast," which will be made by 
Sam Goldwyn, with Anna Sten as 
the star. 

Dave Gould, who was in charge 
of the dance numbers for "Fly- 
ing Down to Rio," is staging the 
numbers for "Cock-Eyed Cavaliers", 
which Lou Brock is producing for 
RKO, with Wheeler and Woolsey 
as the stars and Mark Sandrich di- 
recting. Gould will also handle the 
dances for "Down to Their Last 

Francis Edwards 
writing the screen 
logue for "A Hat, 
Glove," which will 

Faragoh is 

play and dia- 

a Coat and a 

be made by 

Edward Ludwitf, who directed 
"Friends of Mr. Sweeney," will di- 
rect "The Man Who Reclaimed His 
Head," which Henry Henigson will 
supervise for Universal. 

Gus Meins is directing "Stung 
Again," a Hal Roach comedy. The 
cast includes Douglas Wakefield, 
Billy Nelson, Jeanette Loff, Eddie 
Foy, Jr., and James Burtis. 

Jimmy Durante's next for M-G-M 
will be "Student Tour," a semi- 

in which Charles 
worth will also appear. 

T T T 

Warner Baxter is to be starred, 
in another "Cisco Kid" type of story 
if Julian Johnson, Fox story head, 
can find one in response to a call he 
has sent out. 

Rather than halt production on B. 
P. Schulberg's "Half-Way Decent" 
at Paramount, Director Alexander 
Hall, laboring under the handicap of 
a severe case of laryngitis, is issu- 
ing directions in writing to the play- 
ers in the cast. 

Dwight Taylor has nearly com- 
pleted the continuity and dialogue 
for "Barbary Coast," next Samuel 
Goldwyn picture, and indications 
are that it will go in work sooner 
than expected. Gary Cooper has 
the chief male role. William Well- 
man will direct. 

T T T 

Lilian Harvey's next Fox picture 
will be "365 Nights in Hollywood," 
being adapted by William Consel- 
man from James Starr's book. 
James Tinling will direct. 

T -T T 

Louise Latimer, Broadway in- 
genue signed by Universal, has had 
her name changed by the company 
to Louise Lorimer. She will appear 
in "I Give My Love." 

T T T 

Bette Davis has been assigned by 
Warners to "Housewife," original by 
Robert Lord and Lillie Hayward, to 
be directed by Alfred E. Green. 

T T ▼ 

Fox is sending a camera crew and 
art director to Panama this week 
to make scenes for Spencer Tracy's 
"Marie Galante," which Henry King 
will direct. 

Maxine Doyle, who is under a 
long-term contract to Warner Bros, 
and had an important role in "Isle 
of Fury," her first for the screen, 
will be occupied for the next four 
weeks as the ingenue lead of "Take 
A Chance," which Olsen and John- 
son are presenting in Los Angeles 
at the Mayan Theater. 

T T V 

Title of "The Key" has been 
changed by Warners to "Isle of 

T T T 


FOX: Walter Armitage for "Now I'll Tell." 

WARNER: Johnny Arthur and Phil Regan 
tor "Dames." 

RKO: Stetti Duna tor "Sour Grapes"; Snu'3 
Pollard, Robert Greig, Jack Norton, Baron A. 
Friend, Kcwpie Morgan and Henry Sedley tor 
"Cockeyed Cavaliers." 

COLUMBIA: John Wray, Ward Bond and 
Dutch Hendrain tor "Most Precious Thing in 


West Coast Bureau of THE FILM DAILY 

Hollywood — Universal will end 
its current production season in 
August. Eight films are to be fin- 
ished before the quota of 36 for 
1933-34 is completed. Five fea- 
tures have been completed within 
the past two days. They are "The 
Black Cat," "Uncertain Lady," 
"Half a Sinner," formerly "Alias 
the Deacon," "The Devil's Pay Day," 
formerly "The Humbug," and "Em- 
barrassing Moments" formerly "The 
Practical Joker." 

Margaret Sullavan's second star- 
ring film, "Little Man, What Now," 
will be completed April 19. "Af- 
fairs of a Gentleman" is also in 
work. The remaining films to be 
made are "The Human Side," "I 
Give My Love," "Angel," "Fanny," 
"Loves of a Sailor" and "The Left 

Bud's Injury Delays Release 

Due to serious injuries suffered 
on location by Ben Corbett, the 
Ben of the "Bud 'n Ben" westerns 
being released by Astor Pictures, it 
has been necessary to set back the 
release date of "Potluck Pards" 
from April 15 to May 15. Harry 
Myers of "Connecticut Yankee" and 
recently seen in "Ridin' Gents," 
third of the "Bud 'n Ben" series, 
will replace Corbett. 


Hotel in Hollywood 

$ 2.50 up, Single 
$3.00 up. Double 

Special weekly and monthly rates 

The Plaza is near every- 
thing to see and do in 
Hollywood. Ideal for bus- 
iness or pleasure. 

Every room has private 
dressing room, bath and 
shower. Beds "built for 
rest." Every modern con- 
venience. Fine foods at 
reasonable prices. Conven- 
ient parking for your car. 

Chas. Danziger, Mgr. 
Eugene Stern, Pres. 

The "Doorway of Hospitality" 

Vine at Hollywood Blvd. 



Marjory L Adams 




"The 1934 FILM YEAR BOOK jS 

invaluable to anyone connected with the 
film industry and I can't see how anyone, 
newspaper critic like myself, producer, 
director, theater owner or publicity man 
can possibly get on without it. As for 
myself I don't think I could write a decent 
picture column without it, considering 
how far away I am from Hollywood and 
New York. It really brings the entire 
industry right to my office. 

= The=- 


is now being distributed to all Film Daily Subscribers 




Features Reviewed in Film Daily, Sept. 1 to April 3 

Title Revietced 

Above The Clouds-COL. 12-19-33 

Ace of Aces-RKO 11-11-33 

Advice To The Lovelorn- 

UA 12-14-33 

After Tonight-RKO 10-26-33 

Aggie Appleby, Maker of 

Men-RKO 10-19-33 

Alice in Wonderland-PAR 


AH of Me-PAR 2-3-34 

An Hour with Chekhov-AM 


Ann Vickers-RKO 9-29-33 

Ariane BLU 3-8-34 

As Hussbands Go-F 1-27-34 

As the Devil Commands-COL 

As the Earth Turns-WA .2-15-34 

Avenger, The-MOP 10-4-33 

A Woman's Man-MOP. 1-19-34 
Beauty for Sale-MGM .. .9-13-33 

Bedside-FN 3-6-34 

Before Dawn-RKO 10-17-33 

Before Morning-GRB ... 10-19-33 
Beggars in Ermine-MOP. 2-14-34 

Beloved-U 1-27-34 

Berkeley Square-F 9-15-33 

Big Chance. The-GRB . .8-30-33 

Big Executive-PAR 10-19-33 

Big Race-SHO . 2-14-34 

Big Shakedown-FN 2-9-34 

Big Time or Bust-TOW. 1-10-34 
B'ind Adventure-RKO. .10-31-33 
Blonde Bombshell-MGM, See 

Bombshell 10-11-33 

Rlood Money-UA 11-11-33 

Bolero-PAR 2-17-34 

Bomben Auf Monte Carlo 

XX.. 9-28-33 

Bombay Mail-U 1 -6-34 

Bowery, The-UA 10-7-33 

Bottoms Up-F 3-23 34 

Broadway Thru a Keyhole 

UA. .11-2-33 
Broadway to Hollywood-MGM 

Broken Dreams-MOP. .. 1 1-8-33 

Broken Shoes-AM 3-31-34 

Bureau of Missing Persons-FN 

By Candlelight-U 1-6-34 

Carolina-F 2-3-34 

Catherine the Great-UA . .2-2-34 
Chance at Heaven-RKO . 12-23-33 

Carnival Lady-GOP 11-29-33 

Cascarrabias-PAR 10 31-33 

Cat and the Fiddle-MGM .2-14-34 
Charlie Chan's Greatest 

Case-F 10-7-33 

Charming Deceiver-MAJ. 12-9-33 

Chief, The-MGM 12-2-33 

Christopher Bean-MGM . 1 1-22-33 

City Limits-MOP 3-28-34 

College Coach-WA 11-10-33 

Come on Marines-PAR. . 3-24-34 

Coming Out Party-F 3-17-34 

Convention City-FN 12-14-33 

Counsellor at Law-U. 11-28-33 
Countess of Monte Cristo 

U. 3-31-34 

Cradle Song-PAR 11-18-33 

Crainquebille-TAP .. .3-28-34 

Crime Doctor-RKO 3-14-34 

Criminal At Large-HEL. 12-20-33 

Crosby Case-U 3-23-34 

Cross Country Cruise-U. 1-10-34 
Crown of Thorns-XX .. 3-30-34 
Curtain at Eight-MAJ 2-1-34 

Dance. Girl, Dance 

TNV. .10-26-33 

Dancing Lady-MGM 12-2-33 

Dark Hazard-FN 2-23-34 

Das Schicksal der Renate 

Langen-XX 11-6-33 

Dw of Reckoning-MGM. 11-4-33 
Death Takes a Holiday-PAR. 


Deluge. The-RKO 10-7-33 

Der Gluecksylinder-XX. .3 13-34 

Der Hellseher-XX 9-13-33 

Der Frechdachs-UFA 1-9 34 

Der Meisterdetektiv-XX. .2-14-34 
Der Sohn der Weissen Berge 

Der Traumende Mund-XX 2-6-34 
Design for Livine-PAR . 1 1-17-33 

Devil's Matc-MOP 9-23 31 

Devil Tiger-F 2-8-34 

Die Blonde Christl-XX . 22P-34 
Die Galavorstellung — XX 

Die Mutter Der Komoagnie 

XX. .3-13-34 
Dream of Mv Peoplc-PA 2-2834 
Drums of Doom-MAF. . 10 4-33 

Duck Soup-PAR 11-17-33 

East of First Avenue — COL 

Easy Millions FR 9-6-33 


ALD — Allied Picture! 
AM — Amkino 
AST — Astor Pictures 
AU — Capt. Harold Auten 
AUS — Harold Austin 
BAV— Bavaria Film A-G 
BLU — Blue Ribbon Photoplays 
BO— John W. Boyle 
B RO — Broadway-Hollywood 
CAP — Capitol Film Exchange 
CHA — Chadwick 
CH E — Chesterheld 
CIN — Cinexport Distributing 

COL — Columbia 
DU— DuWorld 
EXP — Exploitation Pictures 
F— Fox 

FD — First Division 
FR — Freuler Film Associates 
FN — First National 
FX — The Film Exchange 

GB — Gaumont-British 

GFF — General Foreign Films 

GEN — General Films 

GRB — Arthur Greenblatt 

GOP — Goldsmith Productions 

HEL — Helber Pictures 

IDE— Ideal 

IMP — Imperial Dist. 

INV — Invincible Pictures 

JAFA— Jafa 

JEW — Jewish Talking Pictures 

KIN — Kinematrade 

KRE — Sherman S. Krellberg 

MAF — Mayflower 

MAJ — Majestic Pictures 

MAR — Marcy 

MAY — Mayfair Pictures 

MGM — Metro-Goldwyn-Mayer 

MOP — Monogram Pictures 

PA — Palestine-American Film Co. 

PA R — Paramount 

PIN— Pinnacle 

PRI— Principal Dist. Corp. 
PRO — Progressive Pictures 
PRX— Protex Dist. Corp. 
RIC— Edward T. Ricci 
RKO— RKO-Radio Pictures 
ROY — Fanchon Royer 
SCA — Scandinavian Pictures 
SCO— Lester F. Scott 
SHO — Showmen's Pictures 
STE — William Steiner 
TAP— John S. Tapernoux 
TOW — Tower Prods. 
TRU — True Life Photoplays 
U — Universal 
UA — United Artists 
UFA— Ufa 

WA — Warner Bros. 

WEL— Carveth Wells 
WIN — Windsor Pictures 
WOK— Worldkino 
XX — No distributor set 

Title Reviewed 

Easy to Love-WA 1-13-34 

Eat 'Em Alive-AUS 11-4-33 

Eight Girls in a Boat-PAR 

B 1-13-34 

Ein Gewisser Herr Gran-XX. 

Lines Prinzen Junge Liebe 

XX.. 3-28-34 
Eisenstein in Mexico 

PRI. .11-2-33 
El Principe Gondolero-PAR 

El Prisionero 13-CIN .. .3-30-34 

Emperor Jones-UA 9-16-33 

Enemies of Progress-XX . 1-16-34 
Enlighten Thy Daughter- 

EXP 12-27-33 

Eskimo-MGM 11-16-33 

Es Wird Schon Wieder 

Besser-UFA 1-24-34 

Ever in My Heart-WA. 10-13-33 

Ever Since Eve-F 3-27-34 

Fantomas-DU 3-13-34 

Fashions of 1934-FN 1-9-34 

Female-FN 11-4-33 

Fiddhn' Buckaroo-U. .. 12-20-33 
Figaro e la Sua Gran 

Giornata-XX 10-30-33 

Fighting Code-COL 1-10-34 

Film Parade-GEN 12-20-33 

Flaming Gold-RKO 1-18-34 

Flying Down To Rio-RKO 


Fog-COL 1-6-34 

Footlight Parade-WA 9-30-33 

Found Alive-IDE 11-8-33 

4 Frightened People-PAR 1-27-34 

F. P. 1-F 9-16-33 

Fraoulein-Falsch Verbuden- 

XX.. 1-16-34 
Frau Lehmann's Toechter 

XX-10-28 33 
From Headquarters-FN. 11-16-33 

Frontier Marshal-F 1-31-34 

Fugitive Lovers-MGM .. .1-3-34 

fugitive, The-MOP 9-13-33 

Fury of the Jungle-COL. 2-8-34 

Gallant Lady-UA 12-7-33 

Galoping Romeo-MOP. . 11-2-33 

Gambling Lady-WA 3-7-34 

George White's Scandals 

F.. 3-17-34 

Ghoul. The-GB 11-25-33 

Girl Without a Room-PAR 

Going Hollywood-MGM. 12-22-33 

Golden Harvest-PAR 11-8-33 

Goodbye Again-FN 9-2-33 

Goodbye Love-^RKO .... 3-13-34 
Good Companions, The-F 

10-10 33 

Good Dame-PAR 3-17-34 

Gow-FX 12-2-33 

Gun Justice-U 2-14-34 

Harold Teen-W A 3-7-34 

Havana Widows-FN 11-25-33 

Headline Shooter-RKO . 10-21-33 

Heat Lightning-WA 3-7-34 

He-AST ...12-28-33 

He Couldn't Take It— MOP 


Her First Mate-U 9-2-33 

Her Forgotten Past 

MAY. .10-31-33 
Her Splendid Folly 

PRO. .10-28 33 

Her Secret-IDE 12-19-33 

Her Sweetheart-MGM, See: 

Christopher Bean 11-22-33 

Her Unborn Child-WIN . 10-10 33 

Title Reviewed 

Hell and High Water-PAR 


Hi. Nellie-WA 2-1-34 

Hips, Hips, Hooray-RKO 


Hired Wife-PIN 2-1-34 

His Double Life-PAR. 12-16-33 

Hold That Girl-F 3-24-34 

Hold the Press-COL... 12-1-33 

Hoopla-F 12-2-33 

House of Rothschild-UA. .3-8-34 
House on 56th Street-WA 


I Am Suzanne-F 1-19-34 

Ich Glaub Nie Mehr An 

Eine Frau-BAV 10-13-33 

If I Were Free-RKO 12-8-33 

I Loved a Woman-FN . .9-21-33 

I'm No Angel-PAR 10-14-33 

I've Got Your Number-WA 

Important Witness-TOW. .9-6-33 

Invisible Man-U 11-18-33 

In the Money-INV 1-6-34 

It Happened One Night-COL, 


I Was a Spy-F 1-13-34 

Jimmy And Sally-F 12-16-33 

Jimmy the Gent-WA 3-26-34 

Journal of a Crime-FN. .2-24-34 
Keep 'Em Rolling-RXO . .3-1-24 
Kennel Murder Case 

WA. .10-28-33 

King For a Night-U 12-9-33 

King of Wild Horses 

COL. .3-21-34 
La Cancion Del Dia-XX .8-28-33 
Ladies Must Love-U ... 11-16-33 

Lady Killer-WA 12-28-33 

La Ciudad de Carton-F.2-28 -34 
La Cruz Y La Espada-F 2-6-34 

La Fusee-TAP 3-15-34 

La Melodia Prohibida-F. 10-10-33 
La Sombra de Pancho Villa 

COL.. 1-9-34 

Last Trail-F 12-1-33 

Laughter Through Tears 

WOK. .11-16-33 
La Frochard et les Deux 

Orphelines-XX 2-8-34 

La Vuida Romantica-F. . .9-6-33 

Lazy River MGM 4-3-34 

Le Noche del Pecado-COL 

Le Sang D'un Poete 

RIC 11-13-33 

Le Serment-PRX 3-15-34 

Let's Fall in Love-COL. 1-20-34 

Life in the Raw-F 10-19-33 

Litt'e Woman-RKO 11-16-33 

Live and Laugh-JEW 12-8-33 

Lone Cowboy-PAR 1-27-34 

Looking for Trouble-UA .2-21-34 
L'Opera De Quat Sous-WA 


Lost Patrol-RKO 2-9-34 

Lo Tu Y Ella-F 12-11-33 

Love. Honor and Oh. Babyl 


Love Past Thirty-FR 2-14-34 

Lucgen Auf Rue?en-XX . 1-5-34 

Lucky Texan-MOP 1-6-34 

Mad Game-F 11-11-33 

Madame Spy-F 2-10-34 

Man of Two Worlds-RKO 


Man Who Dared-F 9-9-33 

Man of Sentiment 

CHE. .11-16-33 

Mandalay-FN 2-15-34 

Man's Castle-COL 12-28-33 

Title Reviewed 

Marriage on Approval-FR 


Massacre-FN 1-18-34 

Master of Men-COL 11-28-33 

Meanest Gal in Town-RKO, 

Meet the Baron-MGM. . 10-28-33 
Melodia Prohibida-XX .. .3-28-34 
Melody in Spring-PAR. 3-31-34 
Men in White-MGM . .3-28-34 
Maz-Zelle NitoucHe 

PRO. .11-18-33 

Midnight-U 3-7-34 

Midshipman Jack-RKO . 1 1-1 7-33 
Mirages de Paris-AU. . 12-29-33 

Milady-GFF 9-13-33 

Miss Fane's Baby is 

Stolen-PAR 1-20-34 

Modern Hero, A-WA ... .4-3-34 

Moth. The-MAR 3-9-34 

Moulin Rouge-UA 1-10-34 

Mr. Broadway-BRO 9-15-33 

Mr. Skitch-F 12-23-33 

My Lips Betray-F 11-4-33 

Myrt and Marge-U 1-16-34 

Mystery Liner-MOP .. 2-28-34 
Mystery of Mr. X-MGM . 2-24-34 

My Weakness-F 9-22-33 

My Woman-COL 10-17-33 

Nana-UA 2-2-34 

Neighbors' Wives-ROY ..9-20-33 

Night Flight-MGM 10-4-33 

Ninth Guest. The-COL ..3-3-34 
No Funny Business-PRI . 3-10-34 
No Dejes la Puerta Abierta 

F. .11-13-33 
No Greater Glory-COL. .3-14-34 
No More Women-PAR .3-3-34 
Olsen's Big Moment-F. .. 1-9-34 
One Man's Journey-RKO .9-1-33 
One Sunday Afternoon-PAR 

One Year Later-ALD .. 1 1-16-33 
Once to Every Woman 

COL 3-24-34 

Only Yesterday-U 11-10-33 

Orient Express-F 2-28-34 

Palooka-UA 2-1-34 

Passion of Joan of Arc-KRE 


Patriots, The-AM 9-25-33 

Penthouse-MGM 9-9-33 

Pettersson & Bendel-SC A. 2-24-34 

Police Car 17-COL 11-6-33 

Private Life of Henry VIII-UA 
Prizefighter and the Lady 

MGM. .114-33 
Public Stenographer 

MAR. .1-10-34 
Quartorze Juillet-PRX . 10-21-33 
Queen Christina-MGM . .12-28-33 
Quick, Koenig Der Klowns- 

UFA 12-11-33 

Quitter, The-CHE 3-14-3* 

Rafter Romance-RKO . . . .1-9-34 
Rainbow Over Broadway- 

CHE 12-27-33 

Rainbow Ranch-MOP. .. 10-18-33 
Rangers' Code-MOP ... .9-20-33 
Riders of Destiny-MOP. 11-29-33 

Riding Thru-STE 2-24-34 

Right to Romance 

RKO. .11-22-33 

Riptide-MGM 3-31-34 

Road to Ruin-TRU 2-21-34 

Roman Scandals-UA 12-14-33 

Russia Today-WEL 10-21-33 

Rustlers' Roundup-U ...9-16-33 
Rusty Rides Alone-COL. 10-10-33 

Title Reviewed 

Sagebrush Trail-MOP ..12-8-33 
Sagebrush Trail-MOP. . 12-27-33 

Sagrario-XX 1-24-34 

Saison in Kairo-UFA. .12-29-33 
Saturday's Millions-U ... 10-14-33 
Search for Beauty-PAR. 2-10-34 
Secret Sinners-MAY ..12-13-33 
Secret of the Blue Room-U 

Sensation Hunters-MOP. . 1-3-34 
Shadows of Sing Sing-COL, 

. . 2-14-34 

Shanghai Madness-F 9-23-33 

Ship of Wanted Men-SHO 

Should Ladies Behave?-MGM 


Show-Off-MGM 3-17-34 

Silent Men-COL ..11-8-33 

Simple Tailor, The-AM . .2-24-34 

Sin of Nora Moran-MAJ 

-. . „ 12-14-33 

Sitting Pretty-PAR 11-22-33 

Six of a King-PAR 1-24-34 

Sixteen Fathoms Deep- 

MOP 1-19-34 

Skyway-MOP 10-18-33 

Smoky-F 12-23-33 

Solitaire Man-MGM ....9-23-33 

Son of a Sailor-FN 12-1-33 

Son of Kong-RKO 12-30-33 

S. O. S. Iceberg-U. ..11-28-33 
Sons of the Desert-MGM. 1-6-34 

Speed Wings-COL 3-27-34 

Spitfire-RKO 2-23-34 

Stage Mother-MGM 9-30-33 

Straightaway-COL 1-16 34 

Strawberry Roan-U ...12-6-33 
Strich Durch Die Rechnung- 

UFA .3 6-34 
Su Ultima Cancion-CIN. 3-30-34 

Sunset Pass-PAR 10-28-33 

Sweden, Land of the Vikings 

BO.. 1-6-34 
Sweetheart of Sigma Chi 

MOP. . 10-26-33 

Szpieg-M A J 3-6-34 

Take a Chance-PAR. .. 1 1-25-33 
Tausend Fuer Eine Nacht- 

XX 2-14-34 

Texas Tornado-FD ....2-28-34 
This Man is Mine-RKO ... 3-8-34 
This Side of Heaven-MGM 


Three Thieves-AM 10-31-33 

Thrill Hunter-COL 10-4-33 

Throne of the Gods-IMP 

Thunder Over Mexico-PRI 

Thundering Hcrd-PAR. . 3-31-34 
Tillie and Gus-PAR. ... 11-1 133 
Toda Una Vida-PAR 10-28-33 
Tod Uber Shanghai-MO. 12-19-33 
Too Much Harmony-PAR 


Torch Singer-PAR 10-7-33 

To the Last Man-PAR. 10-26-33 

Trail Drive-U 1-3-34 

t'lnn I Dziewczvna-XX. 10-10 33 
Under Secret Orders-PRO 

Vi Som Gar Koksvagen 

SCA. .10-10-33 
Volga. Volga-KIN ...12-19-33 

Walls of Gold-F 10-21-33 

Waltz Time-GB 9-29-33 

Wandering Jew, The 

JAFA. .10-21-33 
War of the Range-FR. . 1 1-22-33 
Way to Love-PAR 11-11-33 

Wenn Die Liebe Mode Macht 

XX. .10-30-33 
West of the Divide — MOP 

What's Your Racket?-MAY 


Wheels of Destiny-U 3-28-34 

White Face-HEL 11-22-33 

White Woman-PAR 11-18-33 

Wie Sag Ich's Meinnem 

Mann?-XX 1-24-34 

Wild Boys of the Road 

FN.. 9-22-33 

Wild Cargo-RKO 3-24-34 

Wine. Women and Song- 

CHA 12-16-33 

Wom?n Unafraid-GOP. .3-27-34 
Women in His Life-MGM 


Wonder Bar-FN 2-17-34 

World Changes-FN 10-28-33 

Worst Woman in Paris? 

F. .11-25-33 
You Can't Buy Everything 

M-G-M. 2-1-34 

Wednesday, April 4, 1934 




(Continued from Page 1) 

amicably, it was learned unofficially 

Lawyers for both sides appeared 
in District Court here and asked 
that the trial be continued until 
sometime in the fall. It was then 
learned that settlement is in prog- 
ress, although none of the local 
counsel would confirm the report. 

The three plaintiffs had charged 
the three defendants with having 
controlled 90 per cent of the talking 
picture industry and therefore, they 
say, have violated the Clayton Anti- 
Trust act. The trial was to have 
gone deep into the fundamentals of 
the industry. Each side has the 
cream of the patent bar to defend 
what it claimed to be its rights. 

The suits resolved about contracts 
enforced by the three defendants. 
At a hearing for a preliminary in- 
junction last year, Samuel E. Darby, 
Jr., of New York, one of the at- 
torneys for the plaintiffs, told how 
exhibitors had to pay high prices 
for apparatus parts supplied by 
Electrical Research Products. 

John Arnold Is Re-elected 
Head of Cinematographers 

(Continued from Page 1) 

third vice-president; George Sneider- 
man, treasurer; Frank B. Good, sec- 
retary. For three-year terms on 
the board of governors the society 
named Ray June, Daniel B. Clark, 
Vernon Walker, Arthur Edeson, 
George Folsey, Frank B. Good. Ar- 
nold, Dyar, Al Gilks, Sneiderman, 
James Van Trees, Fred Jackman, 
Charles Lang and Victor Milner 
hold over on the board of governors. 

Denmark to Manufacture Film 

Copenhagen — First factory in 
Denmark for the manufacture of 
photographic film is being launched 
here by the newly formed Fema 
Film & Emulsion factory. 

"Rothschild" Set for Month More 

George Arliss in "House of Roths- 
child," United Artists release, goes 
into the fourth week of its roadshow 
run at the Astor today, with in- 
dications that it will continue for 
at least another four weeks. 

"Catherine the Great," which was 
scheduled to be succeeded by "Look- 
ing for Trouble" yesterday at the 
Rivoli, is being held over until next 

"Rothschild" from Pulpit 

"House of Rothschild." U.A. release 
now playing at the Astor, will be the 
subject of sermons for two prominent 
Hebrew congregations next Sunday in 
Temple Rodeph Sholom and the Free 
Synagogue. These addresses, to b' 
delivered by Rabbi James Waterman 
Wise and Rabbi Newman, respectively, 
are to be the forerunners of numerous 

All Wampas Stars in Paramount Picture 

West Coast Bureau of THE FILM DAILY 
Hollywood — Entire group of 13 Wampas Baby Stars have been signed by 
B. P. Schulberg for his Paramount production, "Kiss and Make-Up." The 
group includes Jacqueline Wells, Katherine Williams, Gigi Parrish, Lu Ann 
Meredith, Lucille Lund, Ann Hovey, Hazel Hayes, Jean Gale, Dorothy Drake, 
Helene Cohan, Jean Carmen, Betty Brysen and Judith Arlen. Cast of the 
picture is headed by Cary Grant, Carole Lombard, Helen Mack and Edward 
Everett Horton, with Harlan Thompson directing. 

Sack Enterprises Expand, 
Move Into "U" Exchange 

San Antonio — Following removal 
of the local Universal branch, which 
has been absorbed by the consolidat- 
ing of the company's Texas activ- 
ities in its Dallas exchange under 
the management of Edward S. 
Olsmith, Sack Amusement Enter- 
prises has moved into the former 
Universal exchange building, where 
it will have facilities for handling 
the increasng business of this in- 
dependent organization headed by 
Alfred N. Sack. 

As an anniversary month special 
in May, Sack will start a roadshow 
tour of "Children of Loneliness," 
with Richard C. Kahn, author and 
director, appearing in conjunction. 
Sack also is now . roadshowing 
"Drums o'Voodoo." 

Kinematrade Gets Spanish Films 

"Two Women and One Don Juan" 
and "The Enemy," Spanish dialogue 
features, will be distributed in the 
United States by Kinematrade. The 
deal was consummated yesterday be- 
tween Roman Rebush of Kinema- 
trade and Casimiro Gonzalez, gen- 
eral manager of Reliable Film Ex- 
port Co. "Two Women and One 
Don Juan" was produced in Spain. 
"The Enemy" was made in Mexico. 
Kinematrade contemplates the 
preparation of English versions of 
both films. 

Walter Abel a Father 

A son has been born to Mr. and 
Mrs. Walter Abel. The 'father re- 
cently appeared with Miriam Hop- 
kins in "Affairs of Anatol," which 
played various de luxe houses. 

RKO Buys Stage Play 

"Ringstrasse," stage play, has 
been bought by RKO as a possible 
vehicle to co-star Fred Astaire and 
Ginger Rogers. Alan Scott is now 
on his way to Hollywood to adapt 
the script. 

Moreno Shares in Wife's Estate 

West Coast Bureau of THE FILM DAILY 

Hollywood — Antonio Moreno will 
share in the estate of his late wife, 
Daisy Canfield Moreno, heiress to 
$1,000,000 oil properties, as the re- 
sult of release from contest by 
Charles O. Canfield, brother of Mrs. 

"Wonder Bar" Holds in Brooklyn 

Warner's "Wonder Bar" will be 
held over for a second week at the 
Brooklyn Strand. 

German Houses Now Open 
Show Increase Over 1933 

Berlin — Number of German movies 
in daily operation at the beginning 
of this year totalled 2,384 with a 
seating capacity of 1,225,423, rep- 
resenting 48 per cent of all Ger- 
man houses and 63 per cent of 
total .seating capacity, compared 
with 43 per cent and 58 per cent, 
respectively, a year previous, ac- 
cording to the Moving Picture The- 
ater Director to be issued shortly. 
Wired houses in Germany now total 
about 4,300, against 3,457 a yeai 

RKO Signs Revue Producer 

West Coast Bureau of THE FILM DAILY 

Hollywood — Frederick Hollander 
noted for his work on the famou 
Continental Revue show appearing 
at his Tingle Tangle Theater ii 
Hollywood, has been signed by RKO 
and it is probable that this revue 
may be made the subject of sev- 
eral Radio shorts. Hollander, who 
wrote the material and songs and 
staged the show, was given a three- 
way ticket to write, direct and com- 
pose songs for 1 RKO short sub- 


(Continued from Page 1) 

to arouse and maintain audience in- 
terest in pictures, said Schenck, 
who returned to New York from 
the Coast a few days ago. 

Bizarre characters fail to hold 
patron interest, Schenck asserted, 
and only attract attention when 
they are still in the novelty stage. 
Stories with strong emotional ap- 
peal will always click with picture 
theater patrons, he emphasized. 

Schenck sees a box-office future 
for costume pictures in which the 
characters, despite their background, 
act like twentieth century people. 
Comedy is essential to pictures of 
this class, he declared. 

The United Artists prexy plans 
a trip to Europe in May or June to 
coincide with Darryl Zanuck's re- 
turn from his planned African 
hunting expedition. Outlining his 
company's program for next season, 
Schenck said it will comprise 12 
from 20th Century, four from Sam- 
uel Goldwyn, two from Reliance and 
two or three from Alexander Korda 
and British & Dominion Films. 

Actor is Granted Tax Cut 
For Entertainment Outlay 

(Continued from Page 1) 

his position as an actor and making 
it more easy to obtain engagements. 
The court opinion was written by 
Judge Martin T. Manton, with 
Judges Learned Hand and Augus- 
tus H an d concurring. 


£T _ 15°° 


Above the Stli 

Floor $6.00 

and up 

Enjoy the comforts of a 
parlor and bedroom suite. . . . 
• All rooms equipped with 
combination tub and shower 
bath, and running ice water. 
Ideal location — adjacent to 
shopping, business and the- 
atre districts. 







Wednesday, April 4, 1934 


(Continued from Page 1) 

covery Review Board, which 'today 
will collect a final summation of 
evidence, informally, and hear a 
labor dispute next week involving 
independent unions. 

Governor Olsen said he was asked 
to appear before the bosrd of the 
independents and because he felt 
that movies were affected "in the 
public interest." He cited as his 
chief objections to trade practices 
within the industry, first, block 
booking; second, the time interval 
between first runs and subsequent 
run houses, and third, the fixing of 
minimum admission prices with 
which he said he was in complete 
accord but which if carried on 
by the Code Authority, which he 
claimed was dominated by the ma- 
jors, would result ultimately in 
charging the same admission prices 
in outlying houses as in downtown 

During the questioning of Al Steffes, Al- 
lied leader, on the subject of block booking, 
John !•'. Sinclair, a Board member, asked 
Steffes what he would substitute for it. This 
led up to several other leading questions 
and opinions of Board members, one of whom, 
\Y. O. Thompson, ventured the assertion 
that (latent rights were involved in the 
problem, which he stated was one of ' the 
problems the Board was powerless to act 
upon. Prior to this the subject of divorcing 
production from exhibition arose, and drew 
the same response from the Board member. 

This same problem arose during the ques- 
tioning of Alfred Weiss, independent pro- 
ducer, who charged that pictures could not 
be leased by exhibitors unless they were 
recorded under Western Electric patents and 
could not be distributed unless recorded 
under the same system. This, too, brought 
a statement from Board member, Thomp- 
son, that a question of patent rights could 
not be handled by the Board. 

Weiss was followed by Robert Robins, in- 
dent manufacturer of sound equipment, 
wh,, testified that, through ERPI'S agree- 
ments with major producers, the former were 
able to dictate the policies of every phase 
of the industry. He claimed that the Code 
Authority was dominated by A. T. & T. as 
a result of this interlocking. He advocated 
that movies be included under senate bill 
S-2910, the communications bill now pending 
in Congress, setting up a federal communica- 
tions commission. 

Following adjournment of the morning ses- 
sion. Counsel Lowell Mason announced that 
after conferences Monday night with Harold 
Barefoi-'l. representing the Code Authority. 
he was filing the Code Authority's brief. 
which contains legal opinions on master con- 
tract* and all points involved before the 
Board This will no doubt preclude the 

necessity of (ode Authority members appear- 
rsonally before the Board. 

The first witness of the day was Murry 

Harston, representing an independent opera 

tor's union in New York, who attacked th' 

ovisions relating to two men in a 

h oth versus "booth cost." His testimony 

to a swift conclusion when 

Chairman Clarence Darrow asked that his 

testimon; hi withheld until notice to appear 

dso been given the other side, namely 

the \ F of ... Wm. Elliott of I.A.T.S.E. 

will appear before the Board at special labor 

hearings called for next .Monday to hear 

that i h 

40-Cenr Legit Competition 

Exhibitors in 13 key cities are ap- 
p-ehensive over competition b-ing af- 
forded by 40-cent-top legitimate road- 
shows being sponsored by Wee & 
Leventhal. Broadway producers. Each 
show is featuring a Broadway name. 
The producing firm plans to add more 
houses to its circuit. 

Canton, O.— The State, formerly 
the Lyceum, has reopened under 
the management of H. H. Reinhart, 
with Joe Gossett as house manager. 
Policy is double feature first-runs 
first half of the week and second 
run duals the last half, for a dime 
at all times. 

Canonsburg, Pa. — E. T. and Fred 
A. Beedle have arranged for the 
immediate installation of Photo- 
phone High Fidelity sound equip- 
ment in the Alhambra. 

Cleveland — Arthur Young, univer- 
sal feature booker, has had the week 
of May 6-12 designated in his honor 
as "Art Young Week," with exhib- 
itors asked to help put it over. 

Sandusky, O. — J. J. Scholer has 
been appointed manager of War- 
ner's Ohio theater. He succeeds 
"Dinty" Moore, transferred to St. 

York, Pa. — John W. Richley has 
contracted for installation of High 
Fidelity sound equipment in New 

Canton, O. — Strand, Botzum 
house, will go dark soon for ex- 
tensive improvements according to 
Joe Calla manager. 

Denver — Mary Ellen Mulock, wife 
of! C. A. Mulock, exhibitor at Rocky 
Ford, Colo., died last week. 

Denver — Nat Wolfe, with Capitol 
Film Exchange, is returning to New 

Youngstown — Ike Hartzell, veter- 
an local showman who has been out 
of the business for many years, has 
taken over the Hippodrome, closed 
for a long period, and will shortly 
reopen it with a combination bur- 
lesque-picture policy. 

Buffalo— Edward K. O'Shea, A. 
C. Hayman, Sydney Samson, Albert 
Becker and Jules H. Michael, a 
committee of the Buffalo tent of the 
National Variety Club, is looking 
over sites with a view to selecting 
a headquarters for the organization. 

Cleveland — Saul Resnick, Univer- 
sal branch manager, states that the 
Allen theater will play five straight 
Universal pictures, starting with 
"The Poor Rich" last week, and fol- 
lowed by "Love Birds," "Countess 
of Monte Cristo," "The Crosby 
Case" and "Let's Be Ritzy." 

Louisville — Aristo, managed by 
Joe Bohn, has closed. 

Pikesville, Ky. — Weddington The- 
ater has reopened. 

Baton Rouge, La. — Joe Barcelona, 
who recently installed Photophone 
High Fidelity sound in his Tivoli, 
opened his theater free to the pub- 
lic for two days from 10:00 A. M. 
until 2:00 P. M. as an exploitation 
stunt to demonstrate the superiority 
of the new equipment. 

Canton, O. — Windsor, old neigh- 
borhood house is now operating in 

Buffalo — Orrin Abbey of Silver 
Creek, until recently connected with 
the Geitner theater there, died last 

East Liverpool, O. — George Ellis. 
city manager of the State and 
American, is recovering at his home 
from an operation. 

Denver — Carson Harris has re- 
signed as publicity director and is 
editing a group of four neighbor- 
hood papers. 

Monogram Convention 
Gets Under Way Today 

(Continued from Page 1) 
outlining of production plans for 
1934-35 by President W. Ray John- 
ston and'Trem Carr, in charge of 
studio activities. Policies will be 
discussed in connection with the 
company's program of 20 features 
for the new season. 

Ed Finney has arranged enough 
ballyhoo to make Atlantic City 
conscious of the presence of the 

Over 50 Executives of Mono- 
gram arrived yesterday headed by 
Johnston and Carr. The open- 
ing session today will be ad- 
dressed by Mayor Harry Bacharach. 
Territorial heads will make short 
addresses on local conditions, Can- 
talking of production, and Johnston 

Saenger Reorganization 
Delayed by Financing 

New Orleans — Reorganization of 
the Saenger Circuit is being delay- 
ed due to financing and bonds. Re- 
ported plans contemplate a circuit 
similar to the one before Publix ac- 
quired and merged it with Wilby 
and Sparks. E. V. Richards is in- 
terested ami Karl Hoblitzelle prob- 
ably would be affiliated in Texas 
spots where Saenger has interests. 

Name New Orleans Secretary 

New Orleans ■ — Mona O'Rourke 
has been named secretary of the lo- 
cal grievance and zoning boards at 
a salary of $35 a week. Offices will 
be in the Canal Bank building. 


{Continued from Pane 1) 
cited the M. P. T. O. A. record in 

defeating such measures as the Siro- 
vich and Patman bills. Speaking 
of radio competition, he said that 
stars on the radio might benefit 
houses, but when radio hired halls 
for free shows, protest was neces- 
sary, and suggested that exhibitors 
make known their feelings in book- 
ing stars who hurt them by radio 

Kuykendall also attacked score 
charges, salacious advertising and 
sensational star publicity. Regard- 
ing the code, he said certain NRA 
changes are necessary. 

D. C. Hickson of Erpi spoke on 
the development and progress of 
talking pictures. 

It was voted to make a census of 
members' property, wealth and vot- 
ing power for legislative purposes. 
On suggestion of E. J. Myrick a 
tax will be made on all members of 
$1.25 for trailers to turn public sen- 
timent against a state admission 

By-laws were adopted and the 
same officers were re-elected, as fol- 

H. S. McLeod, St. Charles The- 
ater, New Orleans, president; A. 
A. Higginbotham, Baton Rouge, 
La., first vice-president; J. A. Bar- 
celona, Baton Rouge, La., second 
vice-president; Charles Lauve, third 
vice-president; P. A. Sliman, Laurel, 
New Orleans, secretary-treasurer; 
J.,, D. Duffy, assistant secretary- 

Board of directors: Rodney 
Toups, Joseph Alsina, Ed Frankel. 

The banquet was held last night 
and a Film Fair today will conclude 
the convention. 

"Fantomas" for Castle, Chicago 

"Fantomas: Killer of Paris" and 
"Bride of Samoa," DuWorld re- 
leases, shown here at the Cameo, 
opens shortly at the Castle Theater, 

Miles Gibbons Laid Up 

Miles Gibbons of the Paramount 
editorial department is laid up with 
pneumonia at Mt. Vernon Hospital. 

They Found Out 

Commenting yesterday on the results 
of the poll conducted by his radio 
sponsors on whether studio audiences 
should be banned, Groucho Marx said: 

"Out of 500 replies. 400 were tor 
studio audiences and 100 against the 
Marx Brothers." 

Intimate in Character 
Internationa! in Scope 
Independent in Thought 

The Daily Newspaper 
Of Motion Pictures 
Now Sixteen Years Old 

VOL. L\V. NO. 79 


<5 OENU 

Allied Asks Review Board to Urge Code Changes 


Mayer, De Mille Join List of M. P. T. O. A. Speakers 


. . . destiny village 


LJOLLYWOOD never changes. Only the 
faces in it. The little suburb that 
became Internationally famous because of 
pictures is still New Rochelle, with palm 
trees. We have made 29 visits to Los 
Angeles during the past 15 years and al- 
ways we meet up with the same people. 
Except that each time they have different 
names. The Comer, pulling strings to get 
there and bowing to the one above. The 
One-on-Top, self contained and arrogant 
and unmindful of the inevitable fall that 
must come. The Goer, slipping and play- 
ing politics to hang on, and the Has Been, 
the panhandler of jobs he is incompetent 
to fill, because of the industry march of 
progress. How few realize the human turn- 
over in this man's town in a year. Holly- 
wood! City of pets, puffs, politics and 
publicity. Mostly of heartaches and buried 
dreams. Over ten thousand extras each 
working less than one day out of 14. Not 
more than a handful of new talent reach- 
ing the heights within a year. Here in 
Hollywood are hidden more stories of real 
life, drama, comedy, tragedy, and adven- 
ture, than will reach the screens in a gen- 
eration. However, the show must go on. 
Hollywood is the proving ground. 

T - T T 

IT seems that grievances have been piling 
' up in Hollywood for the past 15 years 
at the rate of 207 a day. This, mathe- 
matically figured to exactitude, amounts 
to 2,675,001 complaints or thereabouts up 
till 11 o'clock this morning. Perhaps it's 
because we have a kind face. At any rate 
during our first day we were elected to 
hear in person at least 10 per cent of all 
Hollywood grievances since the town wore 
rompers. Three cheers for the good old 
NRA. For the present we have placed a 
sign on the door "No Grievances Allowed." 
Later on perhaps we will open a complaint 
department and hold grievance auditions 
every afternoon from 4 to 6. Those hav- 
ing the best complaints will be recom- 
mended for a booking on the grievance big 
time. The thing has us balmy. 

T T T 

KIO more visitors at the studios. This 
' ^ should have been done years ago. Ev- 
eryone that cne meets is interested in some 

{Continued on Page 2) 

Long List of Notables is 

Slated for Annual 


Louis B. Mayer, vice-president 
and production chief for M-G-M, 
will lead the discussion on "What's 
the Matter with Exhibition, from 
the Point of View of a Producer," 
while Cecil B. De Mille, producer 
for Paramount, will talk on "How 
Pictures Are Put Together" at next 
Wednesday's forenoon session of 
the M. P. T. 0. A. convention at the 
{Continued on Page 6) 


In anticipation that a reorgani- 
zation plan for Pathe can be worked 
out this year, a registration appli- 
cation under the Securities Act of 
1933 is now in course of preparation 
for filing with the Federal Trade 
Commission, it is revealed by Stu- 
art W. Webb, president, in his an- 

(Continued on Page 6) 

Mrs. Belmonf at Ampa Dinner 

Mrs. August Belmont, recently elected 
president of the Motion Picture Re- 
search Council, will be a speaker at the 
A.M. P. A. annual Dinner on April 21 
in the Hotel Astor. 

Gay Street Fair Closes 
Gulf States Convention 

New Orleans — The most impor- 
tant get-together ever held here be- 
tween exchanges and theaters took 
place yesterday when film row half- 
holidayed to entertain exhibitors in 

(Continued on Page 5) 


No discussion has taken place yet 
with regard to ultimate disposition 
of the Film Boards of Trade, it was 
stated yesterday by C. C. Pettijohn 
in answer to a query about reports 
that the boards will be terminated 
after the full code machinery is 

The Hays office is waiting to see 
how many of the grievance and zon- 
(Continued on Page 2) 

"Wonder Bar" Held Over 
In 85 Per Cent of Dates 

Opening in 225 situations for spe- 
cial Easter Week engagements, 
"Wonder Bar" has been set to hold 
over in 85 per cent of the spots, the 
Warner home office reports. Among 
centers where the picture went over 
biggest are Memphis, Milwaukee, 
New Orleans, San Antonio, Wash- 
ington, Hartford, Portland, Altoona, 
Albany, Springfield, Buffalo, Roch- 
ester and Cleveland. The run will 
extend for at least two weeks in 
all of these cities. 

Want Code Changes Suggested 
In Board's Report to President 

Gaumont-British Lineup 
Being Delivered in Full 

Gaumont-British will fulfill its 
program of a total of 36 feature 
productions for the current season, 
says an announcement from Arthur 
A. Lee of Gaumont-British Picture 
Corp. of America. The company has 
23 productions either completed, 
presently in production, or in prep- 
(Continued on Page 5) 

FILM DAILY Staff Correspondent 

Washington — Claiming that the 
code by the omission of certain defi- 
nitions of policv. in effect sanctions 
them, Abram F. Myers, Allied coun- 
sel, yesterday pleaded with the Na- 
tional Recovery Review Board to 
exercise powers granted to it under 
an executive order and recommend 
changes in the code in its report to 

(Continued on Page 5) 

Payment of Dividends is 

Being Recommended 

by Johnston 


Atlantic City — Combined film 
rentals of the 37 exchanges aff iated 
with Monogram were in excess of 
$4,000,000 during the 1933 fiscal 
year, said President W. Ray John- 
ston in his annual report submitted 
to stockholders on first day of the 
Monogram convention at the Ambas- 
sador Hotel here yesterday. He 
also stated gross billings of com- 
pany exceeded those of the previous 

(Continued on Page 2) 



Paramount has set June 18-20 as 
the dates of its annual sales con- 
vention, which will be held at the 
Ambassador Hotel, Los Angeles, 
George J. Schaefer, vice-president 
and general manager, announced 
yesterday. The meeting will be at- 
tended by the district, branch and 
sales managers of the United States 
and Canada, and home office and stu- 
dio executives. Paramount's 1934- 

(Continued on Page 6) 

Majestic Franchiseholders 
Meet Monday to Set Plans 

All Majestic franchiseholders 
will meet here Monday to discuss 
future production plans of the com- 
pany, it was said yesterday by E. 
H. Goldstein, vice-,president. Fol- 
(Continued on Page 2) 

Cleaners Come Under Code 

Cleaners in movie and legitimate the- 
aters come under the codes of these 
two amusement branches, Sol A. Rosen- 
blatt, Division Administrator, stated 
yesterday in a telegram to Nathan 
Straus, Jr., state NRA compliance 
head. Rosenblatt's ruling establishes 
for the first time the status of main- 
tenance men in theaters employed by 
outside contractors, it was said by 
Mrs. Anna Rosenberg, assistant to Na- 
than Straus. 




Thursday, April 5, 1934 

Vol. LXV, No. 79 Thurs., Apr. 5, 1934 5 Cents 


Editor and Publishe. 

Published daily except Sundays and Holidays 
at 1650 Broadway, New York, N. Y., 
by Wid's Films and Film Folk, Inc. J. W. 
Alicoate, President, Editor and Publisher ; 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur W. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
Editor. Entered as second class matter, 
May 21, 1918, at the post-office at New York, 
N. Y., under the act of March 3, 1879. 
Terms (Postage free) United States outside 
of Greater New York $10.00 one year; 6 
months, $5.00; 3 months, $3.00. Foreign, 
$15.00. Subscriber should remit with order. 
Address all communications to THE FILM 
DAILY, 1650 Broadway, New York, N. Y.. 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739. 
Cable Address: Filmday, New York. Holly- 
wood, California— Ralph Wilk, 6425 Holly- 
wood Blvd., Phone Granite 6607. London- 
Ernest W. Fredman, The Film Renter. 89-91 
VVardour St., \V. I. Berlin— Lichtbildbuehne, 
Friedrichstrasse, 225. Paris— P. A. Harle, La 
Cinematographic Francaise, Rue de la Cour- 
des-Noues, 19. 

wi m ova m«t 



High Low Close Chg. 

Am. Seat 5 5 5 

Columbia Picts. vtc. 30% 297/ 8 29?/ 8 — Va 
Con. Fm. Ind. pfd.. 16'/ 4 155/g 16 + Vl 

East. Kodak 89% 89 89 

Fox Fm. "A" 16'/ 4 15'/ 4 '5% + Va 

Loew's, Inc 3314 32>/ 8 32% 

Paramount ctfs. ... 5% 5Vi 5% + Va 

Pathe Exch 3'/ 2 3 1/4 3 3 /a + Va 

do "A M 203/ 8 19% 20 + Va 

RKO 3</ 2 31/2 31/2 

Univ. Pict. pfd.... 34% 32 34% + 2% 

Warner Bros 7% 7% 7'/ 2 + Va 

do pfd 22% 221/z 221/2 


Trans-Lux 2 2 2 


Gen. Th. Eq. 6s40'. 9% 9'/ 2 9'/ 2 

Gen. Th. Eq. 6s40 ctfs. 91/4 9 9+1/4 

Loew 6s 41ww 99 98% 99 + Va 

Paramount 6s47 ctfs. 49V 4 49 49 1/4 — % 
Par. By. 5y 2 s51 . ... 35% 34% 35% -4- 1% 

Par. By. 5'/ 2 s51 ctfs. 33 33 33 

Par. 5'/2s50 ctfs.... 50 50 50 + Va 

Warner's 6s39 60% 59% 60% + 1 ¥4 

Para. Publix 5% 5% 5yi 

"Merry Widow" Starts Next Week 

West Coast Bureau of THE FILM DAILY 

Hollywood — "The Merry Widow" 
will go into production next week, 
according to announcement from M- 
G-M. Maurice Chevalier and Jean- 
ette MacDonald will be co-starred 
in this sound version of Franz 
Lehar's operetta under direction of 
Ernst Lubitsch. Irving Thalberg is 
producing it. 


A biography of "The Big Bad Wolf" 
is being prepared by the United Artists 
publicity department. It will be sent 
out with all requests for star-biogra- 



. destiny village 

(Continued from Payc 1) 

degree in the screen. During our travels 
here and there we have run across many 
kind and goodly folks who have been 
"back stage" and seen pictures in the mak- 
ing. Invariably they tell us the same thing. 
Their opinion of pictures would be higher 
if they had not seen them made. The 
colorful Louis Mayer and his Producers 
Organization will do well to make this rule 
hard, fast and permanent. 

Majestic Franchiseholders 
Meet Monday to Set Plans 

(Continued from Page 1) 

lowing the meeting Herman Gluck- 
man, Majestic president, will leave 
for the coast to establish Majestic's 
own producing unit there, Goldstein 

The franchiseholders will dis- 
cuss the number of pictures to be 
made for 1934-35 and the number to 
be completed under the 1933-34 
schedule. Financing is already ar- 
ranged, Goldstein said. 

Franchiseholders who will at- 
tend the meeting include Jack Ber- 
kowitz, Thos. A. Brannon, William 
D. Shapiro, Morris Segal, Robert 
Clemmons, J. S. Berkowitz, Charles 
Trampe, Joseph Silverman, Max 
Wintroub, Joseph S. Skirboll, Gene 
Marcus, Maurice Conn, B. N. Judell, 
S. P. Halpern and Abe Kaufman. 

Meyer Davis to Supply 
Music for Ampa Dinner 

Meyer Davis, noted orchestra 
maestro who has become identified 
with the film industry through the 
production of musical shorts in as- 
sociation with Van Beuren for 
RKO release, will sup,ply the music 
and wield the baton himself for the 
A. M. P. A. Naked Truth Dinner, 
Dance and Entertainment to be 
held April 21 at the Hotel Astor, 
it was announced yesterday by Paul 
Benjamin, chairman of the affair. 

John C. Flinn, Bob Gillham and 
Howard Dietz conferred yesterday 
on a campaign that will take in vir- 
tually every important advertising 
agency, fan magazine, newspaper 
and other organizations which do 
business with the motion picture 
industry. Proceeds of the Dinner 
are to be divided between the Film 
Daily Relief Fund and Motion Pic- 
ture Charity Fund. 

Lanny Ross for Ampa 

Lanny Ross, radio star who has 
just made a feature for Paramount, 
is scheduled to head the list of 
honor guests at today's A. M. P. A. 
luncheon in the Motion Picture 
Club. Others on the program will 
be The Three Jesters, Florence 
Lewis, and Irene Kuhn, "World-Tel- 
egram" writer. This will be the last 
open meeting before the Naked 
Truth Dinner to be held the night 
of April 21 at the Hotel Astor. 


{Continued from Page 1) 
12 months by $577.21. Net earnings 
for the twelve-month period ended 
Feb. 28 shows a net profit more 
than double the previous year, John- 
son stated. He said at a later con- 
vention meeting he will recommend 
placing stock on a dividend basis. 

Johnston announced that 15 Mon- 
ogram managers and district man- 
agers have been placed on various 
local code boards throughout coun- 
try. Foreign offices exclusively han- 
aling Monogram product have been 
opened in London, Paris, Prague, 
Buenos Aires and Australia during 
past year, he said. 

Monogram's fourth annual Atlan- 
tic City meeting opened with an ad- 
dress by Mayor Bacharach. Talks 
were made by Trem Carr, produc- 
tion chief; Barney Rosenthal; Ed- 
die Golden, general sales manager; 
Sam Flax, Harry Berkson; Ed Fin- 
ney, director of advertising and .pub- 
licity; Jim Alexander, Bob Withers, 
Irvirg Mandel, Nat Lefton, Jack 
Jossey, Harry H. Thomas, Arthur 
Bromber°\ Howard Stubbins, Nor- 
ton Ritchey, Floyd St. John, Her- 
man Rifkin, Bill Underwood, J. T. 
Sheffield and others. 

Film Boards Action 

Not Yet Discussed 

(Continued from Page 1) 

ing and clearance boards desire to 
take over the trained services and 
efficient equipment of the Film 
Board secretaries to handle the office 
work of the new code boards, said 
Pettijohn, and until this has been 
decided there is no occasion for dis- 
cussing any action with respect to 
the Film Boards. 

4 Majors at Roxy in April 

Release of four major companies 
will play the Roxy this month. To- 
morrow's opening is "Constant 
Nymph," Fox release, followed by 
RKO's "Sing and Like It," Univer- 
sal's "I'll Tell the World" and War- 
ner's "Journal of a Crime." 

A new musical short in color, 
"The Sweetest Story Ever Told," 
has been added to the bill opening 

Special Trailer on "Sweethearts" 

A special trailer is being supplied 
by Warners for advance exploitation 
of "20 Million Sweethearts." The 
trailer will be on an elaborate scale, 
similar to the ones on "Gold Dig- 
gers" and "Footlight Parade," and 
will be supplementary to the regu- 
lar trailer. Picture will be nation- 
ally released May 26, with special 
pre-release bookings for the week 
of April 28. 

Fifth Week for "Ariane" 

"Ariane," with Elizabeth Bergner, 
is being held for a fifth week at the 
55th St. Playhouse. 

.oming an 



DOROTHY STICKNEY. Broadway stage actres; 
nbo signed a long term contract with Para- 
mount earlier this year, returns from Holly- 
wood today tor a vacation after finishing 
her first screen role in "Murder at the Van- 

ARMAND DENIS, director of "Wild Cargo," 
returned from Denver yesterday. 

LEILA ROOSEVELT will return to New York 
April 18 from her automobile tour of the 

RICHARD A. ROWLAND, who has joined RKO 
as talent and material scout in the east, is 
expected from the coast April 15. 

MORT BLUMENSTOCK, Warner exploitation 
man, has returned from St. Louis and Mem- 

DOUGLAS FAIRBANKS has returned to Lon- 
don from Spain and plans to come to the U. 
S. this summer. 

JAMES A. FITZPATRICK, Ihe travel p.cture 
producer, and L. B. JONES and WALTER H. 
HINE, Eastman Kodak executives, arrive from 
abroad today on the Europa. 

KATHARINE BROWN, eastern story editor 
for RKO, leaves today for the coast studios to 
confer with B. B. Kahane and Pandio Berman 
on material for future productions. 

ISAAC WEINBERG, president of the Motion 
Picture Theater Owners of Virginia, and MRS. 
WEINBERG are in New York for a few days 
before sailing on a West Indies cruise. 

CHARLES LAUGHTON returns from London 
late this month to start work at M-G-M in 
"Barretts of Wimpole Street," followed by 
"Marie Antoinette" for the same company. 

GLORIA SWANSON arrives in New York 
this morning from the coast. 

French Film Preview 

A special showing of the French 
feature, "L'Ange Gardien," has been 
arranged for 2:30 P.M. today aboard 
the S.S. Paris by John S. Taper- 




Film Daily 


Book for 


is occupying 


most promi- 


place on 


desk where 

frequent refer- 


to it is 


It is a 


fine edition. 


P. Sheehan 

1,000 Pages — Free to 
Film Daily Subscribers. 

Fight La. Operator Bill 

New Orleans — The operator li- 
cense bill scheduled to be presented 
in the next session of the Louisiana 
legislature will be fought by the 
Gulf States Theater Owners' Ass'n. 




A Little 

from "Lots" 


ROBERT Z. LEONARD will direct 
"The Green Hat" for M-G-M. 
Constance Bennett and Herbert 
Marshall will have leading roles in 
this Irving Thalberg production. 

T T T 

Claire Trevor and James Dunn 
will be teamed again by Fox in 
"Always Honest," by E. E. Para- 
more, being adapted by Philip 
Klein, Shirley Temple, Preston Fos- 
ter and Charles Coleman also are 
in it, with Harry Lachman directing. 

T T T 

Betty Furness has been signed to 
a long-term contract by M-G-M. 
She has appeared in a number of 
pictures for RKO, including "Mid- 
shipman Jack" and "The Great 

▼ T Y 

Herbert Mundin and wife will 
take a vacation in Australia after 
he finishes work in Fox's "Call It 

Dallas Boards Meet 

-At a meeting of the local 

lane- and zoning boards, Karl 

e of Intei-state was elected 

of the grievance board. 

Scott, owner of the Vai 

er, chairman of the zoning 

■ eting, called by L. A. Bick- 
el of M-G-M and member of the 
grievance board, voted to recom- 
mend Don Douglas for acting sec- 

Easter Pickup in New Orleans 

New Orleans -- "Palooka" broke 
the Good Friday jinx here and had 
the crowd standing in the St. 
Charles after 5 o'clock on that day. 
The standees continued right over 
the week end on what looks like 
the biggest week for that house 
since "Emperor Jones." Easter busi- 
ness in all houses was heavy. 

Marie Haynes Dead 

Marie Haynes, character actress 
and sister of Hattie French, stage 
and screen player now living in 
Hollywood, died this week at* the 
Actors' Fund Home in Amityville. 

"I Believed in You" at Mayfair 

Fox's "I Believed in You" opens 
at the Mayfair with a 6 P.M. pre- 
view Monday. 

"Unknown Blonde" for Globe 

Majestic's "Unknown Blonde" will 
open April 16 at the Globe The- 
ater at regular Broadway first-run 

"Wild Cargo" Holds at M. H. 

Frank Buck's "Wild Cargo" will be 
held over a second week at the Radio 
City Music Hall starting today. The 
entire Easter stage presentation will 
also be held over. 

« « REVIEWS of the NEW FEATURES » » 


with Edward Everett Horton, Edna May 

Oliver, Leila Hyams, Grant Mitchell, 

Thelma Todd 

Universal 76 mins. 




Made solely for laughing purposes and 
based on a plot that will find many old 
friends wherever it goes, this yarn never- 
theless contains so much of that simple 
down-to-earth comedy that it ought to 
get over to good satisfaction in the fam- 
ily houses. Action revolves around a 
dewn-and-out family which seeks to re- 
coup its finances by a marriage with some 
foreign nobility. But the nobility happen: 
to be in the same financial predicament 
and is aiming to do the same thing. The 
rest is easy to imagine, and after they 
have found each other out the two fam- 
ilies go into business together, selling fried 
chicken, and all works out hunky dory. 
Edward Everett Horton and Edna May 
Oliver do swell work as the chief comedy 

Cast: Edward Everett Horton, Edna May 
Oliver, Andy Devine, Leila Hyams, Grant 
Mitchell, Thelma Todd, Una O'Connor, E, 
E Give, John Miljan, Sidney Bracey, Jack 
Clifford, Henry Armetta, Ward Bond. 

Director, Edward Sedgwick; Authors 
-nd Adaptors, Ebba Havez, Dale Van 
Every; Cameraman, John Mescall; Record- 
ing Engineer, Gilbert Kurland; Editor, Rob- 
ert Carlisle. 

Direction, Lively. Photography, Good. 


with Dick Powell, Pat O'Brien, Ginger 
Rogers, Four Mills Brothers, Allen Jenkins, 

Ted Fiorito and Band 
First National 89 mins. 


A bit long, but good all the way, this 
is easily the best picture thus far in a 
radio broadcasting background. Its chief 
merits are, in addition to a swell name 
cast that delivers by working hard, a good 
story idea, snappy adaptation, a neat batch 
of Harry Warren and Al Dubin music and 
lyrics, plenty of comedy that comes nat- 
ural and is put over for the full count, 
especially by Joe Cawthorn, a few keen 
jabs of satire, and an equally unforced ro- 
mance that meets the appeal, while Ray 
Enright's direction makes the whole thing 
click without a lapse. There are dancing 
ensembles, and the song numbers are 
judiciously distributed. For story angle, 
Pat O'Brien, a high-pressure and loud- 
mouth talent scout, discovers Dick Powell 
in a western beer garden and brings him 
to New York, where, after a false start. 
Dick makes the grade through the aid of 
Ginger Rogers, a radio singer who fakes 
illness during her program so as to let 
Dick pinch hit. 

Cast: Dick Powell, Pat O'Brien, Ginger 
Rogers, Allen Jenkins, Joe Cawthorn. Grant 
Mitchell, Joan Wheeler, Henry O'Neill. 
Johnny Arthur, Ted Fiorito and Band, Four 
Mills Brothers, Grace Hayle. 

Director, Ray Enright, Authors, Paul 
Finder Moss, Jerry Wald; Adaptors, War- 
ren Duff, Harry Sauber; Music and Lyrics 
Harry Warren, Al Dubin; Cameraman, Sid 
Hickox; Editor, Clarence Kolster. 

Direction, Al Photography, Fine. 

Harry Thomas Month Set 

In keeping with First Division's 
annual custom, "Harry Thomas 
Month" will be held in May, with 
14 exchanges competing for a bonus 
to be awarded to the office bringing 
in the most dates during that month. 
In addition to Monogram, Chestei-- 
field and Invincible product, "For- 
gotten Men" and "Road to Ruin" 
are among the company's current 
best bookings. "Young Eagles," se- 
rial glorifying the Boy Scouts, will 
be released shortly. 

New M-G-M "Broadway Melody" 

West Const Bureau of THE FILM DAILY 
Hollywood — M-G-M plans a pro- 
duction to be called "Broadway Mel- 
ody of 1934." Nacio Herb Brown 
and Arthur Freed, who wrote "Sing- 
in' in the Rain" and all the other 
popular numbers of the original 
"Broadway Melody," have been com- 
missioned to do the score of the 
new picture. The story is now be- 
ing prepared by Allan Rivkin and 
P. J. Wolf son. 

Usher Case Under Advisement 

Question of whether R.K.O. has 
discriminated against members of 
Local 118, ushers' union, is under 
advisement by the NRA Regional 
Labor Board, it was said yesterday 
by Ben Golden, secretary. Golden 
said also that Loew had made sev- 
eral reinstatements following: recom- 
mendation of the Regional Board. 

Amity Gets Fox Feature 

Negotiations between John M 
Crinnion of Amity Pictures and Fox 
for national distribution of "The 
Crooked Circle" have been conclud 
ed through Fitelson and Mayers, at 
torneys for Amity, which will re- 
lease the feature nationally through 
its 28 exchanges. The film was di- 
rected by William Sistrom and fea- 
tures ZaSu Pitts. James Gleason 
and Ben Lyon. Prints and acces- 
sories are now being transferred to 
Amity exchanges. 

Warners Buy Two Stories 

West Coast Bureau of THE FILM DAILY 
Hollywood — "Window Panes," or- 
iginal by Harry Sauber, and "Story 
of a Country Boy," by Dawn Powell 
have been bouprht by Warners. 
Sauber will collaborate with Brian 
Marlow on the adaptation of his 

"Hell on Earth" Booked 

Aeolian's "Hell on Earth" has 
been booked to play the Century. 
Buffalo, and Buckley's Leland, Al- 
bany. Both will be on a road-show 

Para. Siprns Broadway Player 

Fred McMurray. curren+lv dome 1 
a specialty in "Roberta," Broadway 
musical, has been signed bv Para- 
mount. He will not report at the 
coast until August. 

Thursday, April 5, 1934 



Publicity Director for AMPA Naked 
Truth Dinner 

^T the luncheon-confab the other 
day, one lad in particular who 
leans toward a strict observance of 
the Passover holidays, was almost 
heartbroken when he had to pass up 
the free feed to the guests. It was 
the first one AMPA tossed in a long 
time, and he just had to sit there 
a victim of the calendar. . . 

A lot of the lads have already 
decided to take the good, old Tuck 
oat of the moth balls for the occa- 
sion. They figure the five smackers 
for the ditcut will take on bigger 
social proportions when the stepper 
is dressed in the bib and tuck. Fash- 
ion editors are being besieged as to 
whether a white or black vest is 

Not mentioning names, but some 
of the unmarried boys have launch- 
ed their own beauty contests with 
their girl friends as contestants. 
They're going through their little 
address books carefully, and the 
loveliest shall be requested to toddle 
down with them to the Astor on 
April 21st. Handsome is as hand- 
some does! 

There'll be some lively "stepping" 
on I he part of many AMPA finale- 
hoppers. They're practicing up on 
their ball-room acrobatics, fearing 
the stiff competition of the sales 
lads who are noted for shaking a 
mighty mean toe. Three of the 
press-boys reported to ivork with\ 
soft dancing shoes under their arms. 
BeUvccn assignments, they're going \ 
to do some nifty practicing in the 
smoking room. 

It looks as if some of the lads are 
prepared to do plenty of heavy rest- 
ng after the affair, if the manner 
in which reservations are being 
mace for cabins upstairs in the Ho- 
tel Astor means anything. What a 
night that'll be! 

The lads who go down to the city 
rooms with motion picture copy are 
certainly polishing up on their Ches- 
ierfieldiau manners. Already the 
broad "a" is being flung around 
with reckless abandon. Emily Post's 
famous edition will be sidetracked 
completely by the one which the 
"zeher duckey" contingent will 
knock off on the night of April 21. 

Harold Freedman Called to Fla. 

Harold Freedman, owner of the 
Terrace theater, Yonkers, left by 
p'ane yesterday for Miami Beach, 
on a call that his father had been 
injured in an auto accident. 

Plans 12 Cartoons in Color 

Exhibitors Pictures Corp. will pro- 
duce a series of twelve cartoons in 
natural color, according to M. Kleiner- 
man, president. The first one of this 
series, tentatively titled "The Bull 
Fight," will be released April 10. 

Thursday, April 5, 1934 





(Continued from Page 1) 

the President. No one from the 
Code Authority was present at the 
final session, although a letter from 
Harold Bareford, as chairman of 
the ninth Code Authority, outlining 
that body's view of the problems 
concerned, was introduced into the 
evidence. It amplified its position 
of the right of the seller to choose 
the outlet best adapted for the 
showing of its product and denied 
any price discrimination between 
single and circuit theaters. 

The first rebuttal witness of the day was 
A. Burt Carlisle, independent labor represen- 
tative of Minneapolis, who claimed that the 
code was unfair to unaffiliated unions. His 
group offered an amendment to the labor pro- 
visions of the code which he claimed would 
allow the unaffiliated as well as A. F. of L. 
unions to set a minimum wage. 

He was followed by Harry Brandt, I. T. 
O. A. president, who asked that the entire 
code be reopened and a deputy administra- 
tor other than Sol A. Rosenblatt be assigned 
to it. He wondered why the code authority 
did not show up in person and attacked the 
selection of John Flinn as its executive sec- 
retary, citing his former connection with 
Paramount. Pathe. He also attacked Bare- 
ford's Code Authority letter. 

From this he went to the labor provisions 
of the code allegedly favoring the A. F. of L. 
and made charges against Local 306 of New 
York. He was followed in summation testi- 
mony by Myers, whose testimony brought 
the hearings to a close. 

Myers claimed that the Code Authority 
has "quasi-judicial" powers which he said 
were unlike other codes he had seen a' 
NRA. He claimed that regardless of the 
suspension of the anti-trust laws under NRA. 
the code sanctioned practices deemed unfair 
in court decisions such as the Youngclau 
ca»e relating to Film Boards of Trade. H; 
said Allied members were willing to arbi- 
trate by rules of arbitration but that th" 
rules set up in the code unbalanced the 

He attacked the definition of code authority 
members and claimed that under it there were 
seven sellers to three buyers on that body 
and that as a result of the definition; United 
Artists and Columbia representatives were 
being selected on the regional boards. 

Following Myers' testimony, which conclud- 
ed the hearings, Lowell Mason, Review Board 
Counsel, said a two-page report of the fed- 
eral trade commission on the code, was be- 
ing introduced into the evidence. It wa<= 
also announced that William Elliott, I. A. 1. 
S E head, would offer A. F. of L s side of 
the labor question informally next Monday 
to Chairman Clarence Darrow. 


Legit Code Up Again Tuesday 

Washington Bureau of THE FILM DAILY 
Washington — Hearings on the 
legitimate theater code will be re- 
sumed here Tuesday. 




Three sound films were made in 
Finland in 1933, but an increase is 
expected in 1934. 

• • • A PAGE from the diary of Eddie Carrier 

reporting a day's work for the M-G-M Traveling Motion Picture 
Studio which he is taking with his crew across the country 

this happened recently when the Traveling 

Studio first invaded Mississippi at the city of Jackson 

T T T 

• • • OFFICIALS of the State turned out en masse to 

formally welcome the Train to the land of cotton arrived 

at Jackson at 1.00 o'clock escort of motorcycle police led 

the Studio to the State Capitol grounds where official state 

reception ceremonies were held here Governor Mike Con- 
ner, and members of his staff headed by Lieut. Governor Den- 
nis Murphree received the studio and welcomed it to the State 

participating in the reception ceremonies were the heads 

of various state departments and a group of state senators and 

representatives the Studio later proceeded to the City 

Hall where Mayor Walter Scott and his City Commissioners 

welcomed the outfit a visit to the office of the Jackson 

"Clarion-Ledger" followed this newspaper sponsoring the 

Traveling Studio and its search for new screen personalities 

then a parade through the downtown area after 

which the Studio was opened for inspection of enormous crowds 

in front of the Majestic theater Manager Seal said the 

Studio brought hundreds of visitors from outlying points 

throughout the rest of the day an endless stream of people 

inspected the studio on wheels then in the evening a screen 

show from the rear of the Studio showing coming M-G-M 

pictures and filming of the screen and voice tests taken 

at the theater ballyhooed over the studio's loudspeaker 

system studio departed for the garage at 9 o'clock 

T T T 

• • • AND THAT will give you 1 just a slight idea 

of a day's work for the crew of the Studio Train up at 

sunrise practically off to a new town sometimes 

two in one day and this has been going on steadily since 

January a year ago! when the Studio started its tour of 

America at Boston and still plenty of territory to cover 

but when they finish every center large and small 

in the Youessay will have been actually visited by the Studio 

received by thousands of important officials inspected 

by millions of men, women and children really a Colossal 

Ballyhoo the like of which has never been known in the 

entire history of the biz Hail, Leo the Lion! and 

he doesn't even roar about his Stunt just lets the record 

speak for itself 

T T T 

• • • BACK FROM his direction of "Wild Cargo" 

Armand Denis stopped off at St. Louis from the Coast 

visited the local zoo and said "howdy" to the huge rhino 

captured by Frank Buck during filming of the pix the 

rhino unquestionably remembered Denis but at his next 

stop at the Sececa Park Zoo in Rochester 10 

monkeys collected by the director didn't give him a tumble 

even though he conversed in monk lingo with 'em 

which seems to show that a rhino has more intelligence in some 
respects than our ancient ancestors 

▼ T T 

• • • A WIRE from Frank Bruner Mary Pickford's 

representative stating that Mary is slaying 'em at the 

Michigan theater in Detroit in her personal on opening 

day the biggest mob in the history of the house tlr- 

theater manager expects to chalk up a new attendance record 
for the week with Mary's appearance in "The Church Mouse" 

The manager of the Crescent theater in Sanish, North 

Dakota, sends his subscription for the Film Daily in re- 
sponse to a subscription letter dated April 21, 1931, no less 
boy, our subscription arguments sure must carry a Last- 
ing Impression! 

« « « 

» » » 


West Coast Bureau of THE FILM DAILY 

Hollywood — Twentieth Century 
will stop all studio activities dur- 
ing May, June and July. Produc- 
tion will be resumed the first of 
August with "Half Angel" and "The 
Great Barnum" as the first two in 
the new line-up of 12 pictures. "The 
Firebrand" is completed. "The Last 
Gentleman" and "Bulldog Drum- 
mond Strikes Back" will be finished 
by May 1, following which Daryl 
Zanuck and Joe Schenck will leave 
for Europe for a vacation and to 
arrange for the exchange of stars 
and directors between Hollywood 
and London. George Arliss will also 
-tave for Europe about May 1. 

Gay Street Fair Closes 
Gulf States Convention 

(Continued from Page 1) 

a street fair as the closing event of 
the G. S. T. 0. A. convention. 
Streets were decorated with ex- 
change booths. Merriment was gen- 
eral, with clerks to executives in 
street dancing until late, 
the first such event and m 
lish a precedent. The moi 
S. T. O. A. session listene 
E. S. Tucker, Better Filn 
president, who said her g ■ vp op- 
posed censorship. New 0- 
dependent circuit subsequc; ;ases 
agreed to establish Friday ;■ 
nights with Mrs. Tucker preview- 
ing product two weeks ahead and 
endorsing it. G. S. T. 0. A. agreed 
to take in all exhibitors for benefit 
of the industry. 

Ed Kuykendall, in a radio talk 
over WSMB, explained problems of 
the industry to the public. 

Gaumont-British Lineup 
Being Delivered in Full 

(Continued from Page 1) 
aration, states Lee, that have not 
as yet been released in America. 
The next release is to be "Orders 
Is Orders," co-starring James Glea- 
son and Charlotte Greenwood. This 
will be followed by "Channel Cross- 
ing," with Constance Cummings and 
Matheson Lang, and "Dick Turpin," 
starring Victor McLaglen. 

Mike Simmons Spencer Tracy 

Estelle Bradley 




Thursday, April 5, 1934 

RESERVATIONS PILE IN R oosevelt felicitates m. p. t. o. a . MAY er, p e MILLE 


A partial list of reservations for 
the M. P. T. O. A. convention, com- 
piled yesterday by headquarters of 
the organization, follows: 


Mr. & Mr>. G. P. Aarons, Mr. & Mrs. 
Win. L. Ainsworth, Fred Baehlcr. Mr. ; 
Mrs. Ross J. Baldwin, Mr. & Mrs. Wm. Ben- 
ton, Mr. & Mrs. L. Berman, Buzz B 
E. K. Bright. S. B. Callahan, Mr. & Mrs 
P. <;. Cameron, J. J. Cohen. Mr. & Mrs. 
M. !•'.. Comcrford and Daughter, Mr & .Mi- 
lt. ('. Cluster, Barney Dubinsky, Irwin l)u 
Win. Dubinsky, Sam Dembow. Jr. 
Mr. Frank H. Durkee and 2 guests, Mr. & 
Mr-. Oscar Fishel, Amie Flock, J. F. Falls. 
\V. I'. (Jaryn, Aaron Goldberg, Mr. & Mrs 
E. lohn Greer, Ned B. Grossman, Mr. & 
Mr,; A. J. Halle, Mr. & Mrs. J. C. Hunter. 

Arch Hurley, Mr. & Mrs. Harry II 
Mr. & Mrs. Phil R. Isley, Abe Johnson. Mr. 
S Mrs. Vinril Jackson, Mack Jackson, Mr. & 
Mrs. A. Johnson and 2 children. Edward 
(',. Kadane, Mr. & Mrs. Maurice Kami. \V. 
A. Kerns. Gerald Kops. Mr. & Mrs. Ed 
Kuykendall, Miss Kuykendall and sonny. O 
I im, T. H. Lam. Bernard Lassack. E<1 
ward (i. Levy, Mr. & Mrs. A. E. Lichtman, 
\1 A f.ightman, J. E. Loth, Mr. & Mrs. 
Sidnev Lust, Mr. and Mrs. J. J. McGuin- 
nc;s & Son. Mr. O. E. McCutcheon and partv 
of four. Mr. & Mrs. C. A. MacDonald. J. E. 
Massie. Fred S. Meyer, Mr. & Mrs. Jule 
Michael, Jack Miller. Mr. & Mrs. \V. P. Mor- 
an, Mi-s Helen O'Toole. 

David Palfrevman, Mr. & Mrs. J. J 
Patridge, Mr. & Mrs. Lewen Pizor, Peter 
Perokas, Mr. & Mrs. S. H. Kich. Mr. & 
Mrs. Harry Roth and Sister. If. B. Robb. 
Miss Marie Schroedcr. Gradwell Sears. J. E 
Simpson, Mr., T. II. Slothower. Andrew 
Smith. Mr. & Mrs. R. Sobelson. Mr. Nathai 
Stiefel & Mr. L. Zions. Mr. & Mrs. Ton} 
Sudekum, Stanley II. Swift. Max Tabic'- 
man, George Jackson and Party, J. A. Yer 
chot, Mr. & Mrs. Walter Vincent. 



March 27, 1954 

Gentlemen : 

I am delighted to greet the Annuel 
Cor.ventlor: of the Motion Picture Theatre 
Owners of America at Los Angeles. ¥our 
loyal support of the Administration has been 
demonstrated by the assistance which you have 
freely given to ell of the Recovery Agencies 
in affording to them the facilities of your 
theatres and in your loyal support of the 
P. R. A. and of the Motion Picture Industry- 

It is my sincere hope that your 
Convention will be a greet success and that 
the cooperation of your Association will be 
continued in the future as it has in the past. 

Very sincerely yours, 



Motion Picture Theatre Owners of 

c/o Mr. id Kuykendall, 
Ambassador Hotel, 
Los Angeles, ^ilifornia. 

Reading from left to right: Dale Fuller, Etienne Girardot, Ralph Forbes, Roscoe Karns, Carole 
Lombard. John Barrymore, Howard Hawks, Walter Connolly, Charles Levison, James P. Burtis 

John Barrymore i, 


Walter Connolly — Roscoe > Earns 

From the notable New York Stage Sueceu by Ben Hechl - Chorion Mac Arthur - Chariot B. MUhoUand 


9 yVevct itiiii \o much f«n — neve*, wotkea with mote 

Acluililfttl people — m /" .' lutpp'ut studio . 

— John p>axxi*m.ote 


New Setup of Pathe 

Is Expected This Year 

(Continued from Page 1) 

nual report. Present capitalization 
of the company is complicated 
to a degree that limits the com- 
pany's ability to finance its con- 
templated future expansion pro- 
gram, says Webb, and it is further 
desirable to simplify the capital 
structure and in some way adjust 
the accumulated dividends on the 8 
per cent preferred and Class A 
preference stock. 

Pathe's principal assets include 
49 per cent of the capital stock of 
the DuPont Film Manufacturing 
Corp., and the laboratory at Bound 
Brook. N. J., which has again become 
a productive asset with a promising; 
outlook. The company also holds 
$1. (39(5, 550 in 6 per cent notes of 
PKO, and Webb says a substantial 
recovery on this investment ap- 
pears probable. In addition the bal- 
ance sheet cash and investments of 
about $686,000. 

Profit for 1933 was $570,996.61 
after all expenses except interest 
charges, and $386,629.02 after in- 
tprest. Funded debt outstanding at 
the end of the year was $2,065,500 
atrainst an original issue of $6,000.- 
000 in 1927. 

"As Earth Turns" Opens Wed. 

Broadway opening of Warner's 
"As the Earth Turns" is set for 
Wednesday night at the Strand. 


(Continued from Page 1) 

Ambassador Hotel, Los Angeles. 
The revised tentative program also 
lists Walter Vincent to speak Wed- 
nesday morning on "What's the 
Matter with Production, from the 
Point of View of an Exhibitor"; 
Mrs. Thomas G. Winter on "The 
Public's Attitude Toward Motion 
Pictures," and Joseph I. Breen on 
"Self Regulation in Advertising Mo- 
tion Pictures. 

M. A. Lightman, past president 
of the national organization, in- 
stead of Walter Vincent as previ- 
ously scheduled, will make the re- 
sponse on the behalf of the M. P. 
T. O. A. to the address of welcome 
by Mayor Frank L. Shaw of Los 
Angeles at the opening of the ses- 
sions Tuesday morning. 

W. L. Ainsworth of the Garrick 
theater, Fond du Lac, Wis., will 
speak on "What the Code Means to 
the Country Town Exhibitor," and 
Morgan A. Walsh of Redwood-Mid- 
land Theaters, San Francisco, will 
discuss "What the Code Means to 
the Metropolitan Exhibitor." 

Among the notables invited to 
speak at the banquet on Thursday 
evening are Senator Hiram S. John- 
son, Senator William G. McAdoo, 
Hon. Frank C. Walker, Gen. Hugh 
S. Johnson, Will H. Hays, Will 
Rogers, Sol A. Rosenblatt, Dr. A. H. 
Giannini, Marie Dressier, Mayor 
Angelo Rossi of San Francisco, Ed. 
Kuykendall and others. 

Studio activities already set in- 
clude a visit to the Warner studio 
Tuesday afternoon, a studio party 
at Universal City on Tuesday eve- 
ning, and a trip through the Fox 
and RKO studios on Wednesday af- 

Paramount Convention 

June 18-20 On Coast 

(Continued from Page 1) 

35 sales policy and product line-up 
will be announced and discussed at 
this time. 

Preceding the general convention 
in Los Angeles, the Paramount dis- 
trict managers will gather at the 
Edgewater Beach Hotel in Chicago 
on April 21-22 to review the past 
year and discuss sales policies for 
the coming year. 

In addition to home office execu- 
tives George J. Schaefer, Neil Ag- 
new, J. J. Unger, Stanley Waite and 
G. B. J. Frawley. the Chicago meet- 
ing will be attended by district man- 
agers M. S. Kusell, New York; -P. 
■A. Bloch, Philadelphia; J. E. Fon- 
taine, Cleveland; William Erbb. 
Boston; Oscar Morgan, Atlanta; 
Jack Dugger, Dallas; Charles Rea- 
gan, Chicago; R. C. LiBeau, Kan- 
sas City; Hugh Braly, Denver; M. 
H. Lewis, Los Angeles; Ben Blotcky, 
Minneapolis, and M. A. Milligan, 


mmtCSdux^lional flictwu£) PLAY 

Monotony is Ollt of the show where £c/t/cat/ona/*s short subjects add spice and 
variety to the program. Here there*s always something new, something different. 

Just one months releases bring you... the return of Blister Kcaton...the screen 
debut of those popular "nut" comics, the Three Ritz Brothers... "Pagliacd" 
the biggest thing in screen grand opera. amazing microscopic picture, "Born 
To Dic/ f showing the actual beginning of life... a beautiful Romantic Journey 
in natural colors- --and the always sure-fire cartoon laughs of Tcrry-ToOIIS. 

Variety - - - entertainment value - . - box - office power . . . showmanship . . . always. 

&x.iiocciZicj\aj£ (J LctuyVi&J 

Distributed in U. S. A. 




FOX Film Corporation 












George Raft in "THE TRUMPET BLOWS" with Adolphe Menjou /jj|^ 

Frances Drake ... A Paramount Picture . . . Directed by Stephen Roberts ^iffiy.?-. 

AKK l J - '■ 

Intimate in Character 
Internationa! in Scope 
Independent in Thought 



ly N 



Of M 

t i o n 








VOL. LXV. NO. 8© 

NEW yOCK, fCIDAY, 4DRIL 6, 1934 

3 CENT/ 

1 8 Houses Added to Active List in Pittsburgh Area 


Remaking of Foreign Films by Hollywood on Increase 

Radio Village 

... we calls it 


THE great theaters of Radio City are 
* landmarks of National importance. 
Their product, for the most part, comes 
from the RKO workshop in Hollywood. 
"Radio Village" we calls it. Here is a 
studio that is probably as fine, technically, 
ta any in the world. Under the able man- 
agement of Ben Kahane, it is smooth run- 
ning, efficient and thoroughly businesslike. 
Plans for 1934-35 are practically set. A 
string of 40 features and such stars as 
Ann Harding, Katharine Hepburn, Irene 
Dunne, Richard Dix, Francis Lederer and 
Fred Astaire will form RKO's platform for 
the coming campaign. We took lunch with 
head-man Kahane and his young, deter- 
mined and competent studio maestro, Pan- 
dro Berman. Later a trip through the lot 
and for a few moments we were back in 
Longacre Square. In less than a mashie 
shot we renewed acquaintances with Lee 
Marcus, Lou Brock, Kenneth Macgowan, 
Glenn Allvine and Eddy Eckels. All prod- 
uct of the big town that went West and 
made good. 

THIS RKO lot is commencing to have tra- 
dition, too. We remember it as just 
another factory back in the good old days 
of FBO. Now, or at least for the past two 
years, it has carved its name deeply into 
the marble walls of industry achievement. 
Pandro Berman, producing executive, is a 
native of the lot. He was born and bred 
there, so to speak. He now tactfully rules 
the village in which he started, straight 
from scratch. Hollywood still present; 
golden opportunities for those big enough 
to meet its exacting requirements. Hark 
to the story of the well-liked Lee Marcus. 
He is now director of the RKO short sub- 
ject department. Lee was at one time 
president of Pathe, a then major outfit. 
When Pathe stopped producing, Marcus 
was out. Surveying the field he deliberate- 
ly turned his back on distribution and 
Started out to learn production. Up from 
the bottom, once again, he came, always 
glad to listen to those who have been 
through the production mill. Bulldog de- 

(Continued on Page 2) 

Universal Leads in Number 

of Adaptations from 


Adaptation of foreign pictures 
using the original story and with 
the screen treatment as a guide is 
developing considerable proportions 
here. Fox is now remaking tht 
French film "Wooden Crosses," un- 
der the title "The World Moves 
On," and Universal is considering 
remaking "Czibi," a Hungarian pro- 

Universal leads in the number of 

(Continued on Page 6) 


Production at the Biograph stu- 
dios is at a higher peak today than 
was contemplated for the studio's 
first six months of existence, H. J. 
Yates stated to Film Daily yester- 
day. "Producers have been quick 
to see the value of Eastern produc- 

(Continued on Page 6) 

6 Per Cent Dividend 

Declared by Monogram 

Atlantic City — Monogram has de- 
clared a 6 per cent cash dividend, 
payable May 1, President W. Ray 
Johnston stated yesterday at the 
company's annual sales convention 
in the Hotel Ambassador. 

John F. Dillon Dies 

West Coast Bur., THE FILM DAVA' 
Hollywood — John Francis Dillon, 
director, died yesterday of heart 
trouble. He began his film career 
as an actor back in the Lubin, 
Kalem and Keystone days, later turn- 
ing into a director, and for a time 
was one of the principal directors 
at First National. He was 47 years 


Atlantic City — With opinion vir- 
tually unanimous that box-office 
business has increased between 10 
and 15 per cent in every territory, 
Monogram exchangemen yesterday 
reported that the pickup is particu- 

(Continued on Page 6i 

Ohio I. T. O. Fights 

Footage Tax Measure 

Columbus — At a meeting of the 
legislative committee of the Inde- 
pendent Theater Owners of Ohio, 
unanimous opposition was voted 
against Senate Bill 56 seeking to 
repeal the present state admission 
tax and place the burden upon dis- 
tributors in the way of a 5-cent 
footage tax on all film submitted 
for censorship. 

Increased Theater Activity 

Reported in Many Sections 

New 600-Seat Theater 
For Brandts on B'way 

A 600-seat theater is to be built 
at 1985 Broadway, in the West 67th 
St. block, for lease to Brandt The- 
aters Corp. for a period of 15 years. 
Rental will be based on a percentage 
of the receipts. O'Gara & Co. nego- 
tiated the deal. 

Improvement in general industrial 
conditions, particularly in the Pitts- 
burgh steel mill area and the Okla- 
homa oil fields, gave impetus to 
theater activity in several sections 
of the country last month, it is re- 
vealed by the reports of the Film 
Boards of Trade. 

In the Pittsburgh territory, 18 

(.Continued on Page 8) 

Plunkett and Weisfeldt to 

Supply 26 Features for 

Exhib Organizations 

Allied will receive financial aid 
under a production deal now being 
worked out with Joe Plunkett and 
Max Weisfeldt who will produce 26 
features as their part in the plan. 
President Sidney E. Samuelson of 
the exhibitor organization has held 
a series of conferences to line up in- 
dependent exchanges to handle the 

(Continued on Page 6) 


FitzPatrick travelogues for 1934- 
35 will be in Technicolor, James A. 
FitzPatrick stated to Film Daily 
yesterday on his return from a six- 
month tour of Northern Africa, 
Spain and the Holy Land. He will 
make eight subjects for the new 
M-G-M shorts line-up. During his 
recent tour he made film sufficient 
for four releases which will cover 
The Garden of Allah, the Sahara 
Desert, Algeria and Athens. 

"With the culmination of this trip 

(Continued on Page 8) 

30 Shorts Planned 

By United Newsreel 

Atlantic City — Now season pro- 
gram of United Newsreel, with 
which Frank Selzer and Pat Garyn 
are identified, will offer 30 short 

(Continued on Page 8) 

Full Blast Again 

Cleveland — All downtown theaters, 
movie and legitimate, are open this 
week for the first time in over two 
years. During this period, either the 
Ohio or Hanna had occasional shows, 
but never both at the same time. The 
Hanna opened with a dramatic stock 
company, "Men in Whits" being the 
first offering. "House of Rothschild" 
is playing at the Ohio as a roadshow. 
And all downtown movie houses are 
running full time. 



Friday, April 6, 1934 

Vol. LXV, No. 80 Fri., April 6, 1934 5 Cents 


Editor and Publisher 

I'ublished daily except Sundays and Holiday 
it 1650 Broadway, New York, N. Y. 
hy VV'id's Films and Film Folk, Inc. J. W 
Alicoate, President, Editor and Publisher 
Donald M. Mersereau, Secretary-Treasure' 
ind General Manager; Arthur W. Eddy, Asso 
ciate Editor; Don Carle Gillette, Managin 
Editor, Entered as second class matte> 
May 21, 1918, at the post-office at New York 
X. Y., under the act of March 3, 1879 
Terms (Postage free) United States outsul 
of Greater New York $10.00 one year; i 
months, $5.00; 3 months. $3.00. Foreiei 
$15.00. Subscriber should remit with ordei 
Address all communications to THE FIL* 
DA FLY, 1650 Broadway, New York. N. Y 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739 
Cable Address: Filmday, New York. Holly 
wood, California— Ralph Wilk. 6425 Ho!l> 
wood Blvd., Phone Granite 6607. London- 
F.rnest W. Fredman, The Film Renter. 89-9' 
Wardour St., W. I. Berlin — Lichtbildbuehne 
Friedrichstrasse, 225. Paris — P. A. Hade, Lr 
finematographie Francaise, Rue de la Com 
des-Noues, 19. 



High Low Close Chg 

Am. Seat 5 5 5 

Columbia Picts. vtc. 30'/ 2 29% 30 V 4 + % 

Con. Fm. Ind 4% 4 1/4 4 1/4 

Con. Fm. Ind. pfd... 16'4 16 16 1/4 + '/< 

East. Kodak 88 88 88 — 1 

East. Kodak pfd....l35V 4 135% 135% + 3% 

Fox Fm. "A" 16 15% 16 + % 

Loew's, Inc 34 32'/ 4 33% + 1 

do pfd 931/2 931/2 93 V 2 + 1 

Mctro-Goldwyn. pfd. 24% 24% 24% + 5/, 

Paramount 5% 5% 5% .... 

Pathc Exch 3% 3 1/4 3% 

do "A" 20% 193/4 19% + 'A 

RKO 3% 33/ 8 3% .... 

Warner Bros 7% 73/ 8 7% + '// 

do pfd 23% 23% 23% + % 

Columbia Pets. vtc. 30 30 30 |- 1 

Technicolor 8 8 8 

Trans-Lux 2% 2% 2%+ VI 


Gen. Th. Eq. 6s40 10% 9% 10% + 1 

Gen. Th. Eq. 6s40 ctts. 10 8% 9% + % 

Keith A-0 6s46 . . . 643/ 4 64% 643/ 4 + % 

Loew 6s 41ww .... 99 9834 99 

Paramount 6s47 ctfs. 493 4 48'/, 49% + "- 

Par. By. 5%s51 ... 363/ 4 3 4 1/4 363/ 4 + 7/ g 

Par. By. 5%s51 ctfs. 34 34 34+1 

Par. 5! 7 s50 ctfs. 50 49% 50 

Pathe 7s37 92% 92 1/4 92 V 4 

Warner's 6s39 . ... 61% 60% 61 3/ 8 4- 5/ r 


Para. Publix 5^4 53 8 5^4 + \'. 


Apr. 4-7: Monogram Pictures convention, Am- 
bassador Hotel. Atlantic City. 

April 4-7: Monogram annual sales convention. 
Hotel Ambassador, Atlantic City, N. J. 

April 7: Federation of M. P. Industry meet- 
ing, Atlantic City, N. J. 

April 9: Independent Theater Owners of Ohio 
meeting, Netherland-Plaza Hotel, Cincin- 
nati. 1 P.M. 

RKO Forms Radio-Screen Stock Company 

West Coast Bureau of THE FILM DAILY 
Hollywood — RKO has formed a stock company of 13 stars and players to be known 
as a radio-screen stock group. Their work will be a regular feature of the "Holly- 
wood on the Air" program which is broadcast over an NBC network every Monday 
evening, in addition to permanent work at the Radio studios. Buster Collier has been 
selected as director of the stock company. Included in the roster are Chick Chand- 
ler, Tom Brown, Thelma White, David Horsley, Dorothy Granger, Dot Farley, Nat 
James, Carol Tevis, Dorothy Slote, Jean Carmen and Kathleen Williams. Material 
for the stock company will be prepared by J.B.L. Lawrence, program director. 

Radio Village 

... we calls it 

(Continued from Page 1) 
termination placed him where he is. His 
Hollywood rating is already high. 

T T T 

"THE RKO lot is a bee-hive of activity. 
' "Strictly Dynamite" with Durante and 
Velez, "Where Sinners Meet" and "Sting- 
aree" with Dix and Dunne are about ready. 
"Human Bondage" and the new Wheeler 
and Woolsey opera, "Cockeyed Cavaliers," 
will be off the fire in April. Prexy Kahane 
infos us that eight new productions will be 
in work by April 10. The RKO studio is 
not the largest in Hollywood, but one never 
leaves the lot without feeling that the 
gang of new blood there is going places. 

New Non-Theatrical Catalogue 

Chicago — Tenth edition of "1,000 
and One," catalogue of non-theatri- 
cal films for 1934-35, has just been 
issued by "The Educational Screen." 
It contains a classified list of sub- 
jects, with data on length, distribu- 
tor, etc. Booklet sells for 75 cents, 
except to "Educational Screen" sub- 
scribers, who get it for 25 cents. 

O. J. Hazen in Supply Firm 

Salt Lake City — O. J. Hazen, for- 
mer manager here for National 
Theater Supply, has obtained an in- 
terest in the Service Theater Sup- 
ply Co., opened here by Gordon 

Columbia Foreign Deals 
In All Except Germany 

With the exception of Germany, 
from which it has withdrawn, Co- 
lumbia now has distribution ar- 
rangements in every European coun- 
try, said Joseph H. Seidelman, in 
charge of foreign distribution, yes- 
terday, following his return to New 
York after three months abroad. 
New deals just completed give Co- 
lumbia distribution in Holland and 
Switzerland, he stated. Except in 
France, where business is dull, con- 
ditions are good, said Seidelman. 

Making Negro War Film 

"The Unknown Soldier Speaks," 
dealing with the work of Negro 
troops in the World War, is being 
made by Lincoln Film Corp., with 
Robert Rossen supplying dialogue 
and continuity. The picture will in- 
clude some war scenes made by the 
U. S. Signal Corps and not prev- 
iously shown, it is stated. 

Warners Buy "Colliers" Story 

West Coast Bureau .of THE FILM DAILY 

Hollywood — Warners have bought 
screen rights to "Miss Pacific Fleet", 
Frederick Hazlitt Brennan story, 
which recently appeared in "Col- 

96 Radio Plugs on "Harold Teen" 

A total of 96 national radio plugs 
have been set to date on Warner's 
production of "Harold Teen," the 
company states. The broadcasts of 
the song hits from the picture will 
include renditions of the tunes by 
radio's most popular entertainers 
over coast-to-coast hookups. 

Film Stock Values Up 

Market value of the leading 
amusement stocks on the New York 
Stock Exchange increased by $4,- 
678,422 last month, compared with 
a rise of $1,222,799 the previous 
month and a drop of $6,394,390 a 
year ago. 

Buck Jones for New 'U' Serial 

West Coast Bureau of TUP. FILM DAILY 

Hollywood — Universal has signed 
contracts with Buck Jones to star 
in its first serial for 1934-35, titled 
"Red Rider." 

DuWorld Gets "Beast of Borneo" 

DuWorld has acquired distribu- 
tion rights to "Beast of Borneo," 
produced in Borneo and Hollywood 
by Far Eastern Productions, Inc.. 
and will present it in key cities 
prior to state-righting. 

E. C. Hopkins With Ritchey 

E. C. Hopkins has joined the of- 
fice personnel of Ritchey Export 
Co., which distributes the Mono- 
gram product in foreign countries. 

Jerome Cohen Opening Coast Office 
Jerome J. Cohen, insurance brok- 
er, has left for Los Angeles to es- 
tablish a coast office. 

Terry Turner Quits Casino 
Terry Turner has resigned as 
press agent for the Casino Theater 
and Harry Sobol has succeeded him. 

Douglas MacLean on Vacation 
West Coast Bureau of THE FILM DAILY 

Hollywood - — Douglas MacLean, 
associate producer on Emanuel 
Cohen's production staff at Para- 
mount, and Mrs. MacLean left Hol- 
lywood yesterday on a two-week va- 
cation trip to Honolulu. MacLean's 
next picture on his return will be 
"Mrs. Wiggs of the Cabbage Patch," 
with Pauline Lord, W. C. Fields 
and ZaSu Pitts. 

.ommg an 


oi ng 


PERCY PHILLIPSON, president of Genera 
Register Corp., leaves today on the Berengan 
for London for a three-week business tnj 
and a visit to the company's factory. 

FRANK BUCK left yesterday for Chicago 
where he will make personal appearances u 
connection with the showing of "Wild Cargo.' 

ALICE FAYE, who has been appearing r 
Fox pictures, arrived in New York last nighl 
from the coast. 

J. H. HOFFBERG sailed yesterday on th- 
President Roosevelt for an extended busine-^ 
trip in Europe. He will make his head- 
quarters in Madrid and Paris. 

HARVEY DAY, representing Terry-Toons, left 
last night for the coast, where he will attend 
the M.P.T.O.A. convention. 

Ready Reference Directory 

With Addresses and Phone Numbers o' 
Recognized Industry Concerns 

What To Buy And 
Where To Buy It 

• Engravers • 




(Day and Night Service) 

250 W. 54th St., N. Y. 

Tel. COIumbus 5-6741 

• Foreign 


Cable: Chronophon 



• Hotels • 


Atlantic City's Newest Boardwalk Hotel 




Reference Books 


Al Feinman Joins M-G-M 

Al Feinman has joined M-G-M to 
handle publicity, exploitation and 
advertising of short subjects under 
Howard Dietz. 

in every detail, pertaining to 
production, distribution and 
exhibition — 





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6425 Hollywood Blvd., Calif. 



'RIOTOUS BUSINESS' reported by Variety for 
world premiere of Warners' 'Harold Teen, 
teamed with Joe Penner at Philly's Earle Theatre 

topping all Warner musicals in flood of Easter 
week-end records. Here's how femme fife-and- 
drummers drew throngs to Mike Shea's brilliant 
Buffalo premiere at the Hippodrome Theatre. 

LOEW AND RKO added to hundreds of new 
bookers of Vitaphone's 7 Joe Penner comedies, set 
for weekly re-release to trade starting April 1 4. (Right) 

OFF TO ORIENT goes Director 

Robert Florey for authentic atmos- 

COMPLETION this week of Edw. G. Robinson's phere shots for Warners' coming 'IN PERSON' ENGAGEMENTS with key runs of '20 Million 
'Dark Tower'with Astor and Cortez, adds another big 'Oil for the Lamps of China,' the Sweethearts' planned for Dick Powell on completion of 'Dames', 
star show to Warners' strongest summer release list. country's current best-seller leader. his next in the series of gala specials scheduled by Warner Bros. 

*A Warner Bros. Picture °A First National Picture Vitagraph, Inc . Distributors 




Friday, April 6, 1934 

Springfield, Mass. — James H. 
Skiffington, for 11 years with Fox 
interests, has been named manager 
of the Jefferson, owned by Winches- 
ter Amusement Co., of which Louis 
Cohn and Harry Cohen are heads. 
He succeeds Billings R. Booth, who 
will become manager of a Georgia 
group of four houses with headquar- 
ters at Athens, Ga. 

Manchester, Conn. — The Circle, 
owned by Warner, has been closed 
for the summer. 

Kansas City, Mo. — A constitution 
and by-laws were adopted this week 
by the Variety Club, which now has 
a membership of 74. 

Salt Lake City — - Manager Jack 
Rue of the Universal office is in 
from a trek throughout the Idaho 
territory and reports that conditions 
are greatly improved throughout 
this section. 

Salt Lake City— Manager R. C. 
Hill of the Columbia exchange is 
still leading the U. S. during the 
eleventh month of the Columbia 
sales drive. 

Cleveland — G. W. Erdmann, sec 
retary of the Cleveland Motion Pic- 
ture Exhibitors Assn., substituted 
for M. B. Horwitz at the hearing 
in Washington before the Nationa! 
Recovery Review Board. 

Buffalo — Harry Seed, manager of 
the Warner branch, and A. Charles 
Hayman, managing director of the 
Lafayette theater, have returnee! 
from vacations in the South. 

Chicago — Harry Turrell, who wa; 
transferred from the Capitol to the 
Avalon some time ago, has beer 
returned to the Capitol. He was the 
first manager of the house and is 
back on his old job. 

Buffalo — -Three out of five first- 
runs current here this week are 
Warner-First National features. 
These are "Hi, Nellie" at the Great 
Lakes, "Wonder Bar" at the Hip- 
podrome, and "Jimmy The Gent" 
at the Century. 






Big Easter business reported in nu- 
merous situations. 

l-n "ViBlliSiMr IB iBirn 

.?x»y Tcii j ' i ill! 

IE Sjg^-r : 

^r with 


• • • IT STARTED as a more or less revolutionary ex- 
periment in the field of motion picture technique a studio 
try-out of an Idea, as it were and the try-out proved so 
successful that its sponsors are going to book the film as a regu- 
lar release we refer to a one-reel picture of "Pagliacci" 

with Henry Hull in the famous role of Canio produced 

and directed by William C. DeMille 

▼ ▼ ▼ 

• • • THE EXPERIMENT embraces a combination of 

the arts of music and the drama well known operatic 

singers furnish the vocalization talented actors of the 

legitimate stage supply the pantomimic action what you 

call a Perfect Wedding of the best in opera and drama 

the singer contributes his or her golden voice and is not seen 

the actor portrays the role with his entire attention on 

Visual Expression thus le-creating the Lost Art of the 

silent picture where pantomime was all-important 

as it should be in a motion picture that's why they called 


Y ▼ ▼ 

• • • IT MAY be that Mister De Mille and his collabora- 
tor John Erskine who wrote the English libretto 
have created a technique that will take both Opera and Talkies 
out of their hybrid classifications the first stole Drama 
and added it to the Voice and thus messed up two distinct Arts 

the second stole Voice and added it to Pantomime and 

thus messed up the New Art of the Motion Picture by the 

simple process of having one set of actors sing the roles unseen 
and the other players enact the roles in pantomime before the 
camera presto! the Opera and the Motion Picture 

are united in their Pure Forms no longer Mongrels of 

dubious mixed breed so maybe these two experimenting 
gentlemen have discovered Something! 

Y ▼ T 

• • • IN ANY event .. "Pagliacci" is one of those 

Real Innovations that you cannot afford to miss it is 

superbly produced and acted and sung .... just two scenes 
from the famous opera presented in 12 minutes . . Henry 
Hull's acting is a screen treat watching him, you realize 

how ALL screen players are terribly handicapped trying to 
play to the mike with their Voice and to the lens with their 
Acting and what real actors can do before the camera 

when they can concentrate on their pantomimic action 

and what a gawdsend it must be to the opera singers not to 
be forced to pretend thev are actors! 

▼ T ▼ 

• • • SO THE picture public will have the final say 

if they go for this New Technique Audio Produc- 

tions will sponsor the outstanding operas in feature length 

William DeMille will produce and direct them 

and E. W. Hammons will be tickled senseless to present them 
through his Educational organization at last music lovers 

everywhere will have the opportunity to hear and see the operas 
heretofore confined to limited stage production in one or two 
metropolitan centers and to see them acted PROPERLY 

for the first time in history by skillful actors of the stage 

. truly, a most worthy and commendable Achievement 

T T ▼ 

• • • ON THE "Hall of Fame" program Sunday eve 
John Barrymore and Carole Lombard will broadcast a scene 
from Columbia's "Twentieth Century" over NBC The 
United Press officials saw a preview of "I'll Tell the World" 

Universal pix which opens Apr. 20 at the Roxy 
they unanimously praised its authenticity and character delinea- 
tion of newspaper people which to our knowledge is the 
first time News Experts have thus commended a newspaper 
film yarn Audiences at the Strand during the run of "As 
the Earth Turns" will be given ballots to vote their ap- 
proval or otherwise of films without hoke such as this pix. 

« « « 

» » » 



Publicity Director for A.Ml'A Naked 

Truth Dinner 

"CINALLY, yesterday's two Santy 
Clauses allowed us to mention 
their names, which will give you an 
idea to what extent some people are 
going to make AMPA's party a 
party! Mr. Jules E. Brulatour and 
the Eastman Kodak Co. will shell 
out plenty pesos for the hire of 
those celebrated Meyer Davis musik- 
makers, with Davis being on tap all 
throughout the long and transcend- 
ent night. . . 

A moot question was finally set- 
tled by the dinner arrangers. Lovers 
of bird food will have a choice of 
either chicken or turkey. Those or- 
diering turkey will find it gently 
sprayed with gravy. Others, who 
don't look so good in gravy polka- 
dots, will just stick to roast chicken. 
What culinary strategy! 

Folks entering the grand ball- 
room of the Astor on April 21 should 
not be taken aghast by the length 
of the speakers' platform. While 
some hotels boast of the longest 
thisa and the largest thata, the As- 
tor has always taken pride in being 
able to construct the biggest ros- 
trum. It stretches from 44th to 
45th Street. But at no time have 
all the dais sitters become speakers.' 
Affairs usually end before sun-up. 

Right now, with the industry 
convention-minded, there might be\ 
some constructive purpose in exe-; 
cutives settirig aside a few of the 
larger committee rooms. Between 
dances they might be able to rush 
their lads upstairs for some of those 
quick pep talks. It ivill help to 
cut down on convention expenses. 
And besides there's many a good 
sales point that could be driven 
home on a night like that. 

AMPA, star maker of the indus- 
try, always had a habit of corral- 
ling shy celebrities out of their 
hide-a-ways. That Christmas din- 
ner found them at every table. On 
April 21 there'll be enough "names" 
mingling with the guests to make 
many a city editor wonder how they 
escaped his reporters and hocus-focus 
boys. The stars are ever apprecia- 
tive of those indispensable, compre- 
hensible lads of the space-grabbing 
platoon. . . 


H. H. Niemeyer (Nie) 




'—the 1934 FILM YEAR BOOK |S 

the most complete of all reference books 
on the motion picture world. No one 
connected in any way with the cinema 
industry could get along without it. I have 
been writing about the movies ever since 
there have been movies and I don't know 
how I managed, in the early days, when 
there was, or at least when I had no copy 
of the Year Book — or The Film Daily 
either, (or that matter." 



is now being distributed to all Film Daily Subscribers 





Friday, April 6, 1934 


(Continued from Page ! I 

product to be made under the ar- 
rangement. Members of Allied will 
e to play the pictures, the aver- 
age negative cost of which will be 
approximately $80,000. 

Business Reported Up 
In Lower Scale Houses 

{Continued from Page 1 i 
larly in evidence in houses charg- 
ing 10, 15 and 20 cents, as com- 
pared with theaters with higher ad- 
mission scales. They stated that 
double feature policies are grow- 
ing in all territories in which they 
now exist and indications are that 
new dual zones will soon open up. 

Ft. Worth Palace Raises Scale 

Fort Worth — Admission prices at 
the Palace, first-run, have been in- 
creased to same as those of the 
other first-run Interstate houses 
here. Palace prices now are 25 anG 
35 cents matinee and 50 cents at 
night, with pictures running a week 
The Worth, with two pictures week- 
ly and stage shows four days a 
week has a top of 60 cents, while 
the Hollywood, with one picture a 
week, has top of 50 cents. 

No Ensembles in "Sweethearts" 

Warner's new musical, "20 Mil- 
lion Sweethearts," is without danc- 
ing ensembles, though it has sev- 
eral song numbers. In review of 
the picture yesterday it was stated, 
through typographical error, that 
it contained some ensembles. 

Lew Brown to Hunt New Faces 

Lew Brown, associate producer 
who handled Fox's "Stand Up and 
Cheer" and is now in New York for 
a six-week stay, has set up head- 
quarters at the Fox home office, 
where he will conduct a search for 
new screen faces. 

'Harum' Makes Indianapolis History 

Indianapolis - - "David Harum" 
will return to the Apollo after a 
four-week run. It was the best at- 
traction in this city in the past three 
years, and the only picture to re- 
turn after lour weeks' run in local 



How cbout department store tie-up - , 
on fur storage? Good for space and 
block ticket sales. 




T7IGHT pictures are in the course 
of production at Fox Movietone 
City with five more ready to be 
placed before the cameras as soon 
as the eight go into the cutting 
rooms. "The World Moves On," 
"Merry Andrew," "Now I'll Tell," 
by Mrs. Arnold Rothstein, "Call It 
Luck," "Change of Heart," "Spring- 
time for Henry," "Too Many Wo- 
men" and "Wild Gold" are all near- 
ing completion. 

B. F. Zeidman, who will produce 
"The Loves of a Sailor," has as- 
signed Kurt Neumann to handle the 
megaphone. "The Loves of a Sailor" 
will co-star Chester Morris and Slim 
Summerville. It was written by 
Dore Schary and Lewis Foster. 

First National has ' changed the 
title of the new Aline MacMahon 
starring picture from "A Woman in 
Her Thirties" to "Side Streets." 


Dick Powell, who is now working 
in "Dames" with Ruby Keeler and 
Joan Blondell, is planning a Euro- 
pean vacation after making one 
more picture for Warners. He will 
spend six weeks abroad and upon 
his return will make a personal ap- 
pearance tour for four weeks. 
Powell expects to stop over in New 
York, before sailing, to make an 
appearance in conjunction with the 
Broadway opening of "20 Million 


Universal discovered a new screen 
prospect right within its own gates. 
She's Marcia Remy, secretary tc 
David Werner, Universal casting di- 
ector. Miss Remy makes her screen 
debut in "Affairs of a Gentleman," 
starring Paul Lukas. And it isn't 
so strange that she is playing the 
part of a secretary in the picture. 


Warner Oland returns to the 
screen as Charlie Chan once more 
when he appears in "Charlie's 
Chan's Courage" for Fox. Screen 
play is by Seton I. Miller. Louis 
King will direct. 


Monroe Owsley, G. P. Huntley 
Jr., Anders von Haden, Torben 
Meyer and Russ Powell are addi- 
tions to the cast of Universal's "Lit- 
tle Man, What Now?" Frank Borz- 
age is directing it. Lew Borzage, 
his brother and assistant, has re- 
turned to the set after being laid 
up for a while due to a damaged 
eye and a broken wrist received in 
an auto accident which proved 
fatal tc his father. 

Charles Lang, who won the 
Academy's 193.3 photography award 
on "Farewell to Arms," will photo- 
graph Paramount's "She Loves Me 

Not" with Bing Crosby, Miriam 
Hopkins, Kitty Carlisle and Ger- 
trude Michael. Elliott Nugent is 


Dick Hemingway, Brown Uinvers- 
ity football star in 1928-1929, and 
an amateur boxing champion, was 
signed by Columbia Pictures this 
week on a long-term contract. His 
screen name will be Dick Heming, 
under which he made his first mo- 
tion picture at Mack Sennett 
Studios last summer. 


Genevieve Tobin has just been 
loaned again by First National, this for the leading feminine role 
m "Kiss and Make Up." 


Susan Fleming has been engaged 
for a role in Fox's "Call It Luck,' 
in which Herbert Mundin and "Pat" 
faterson have leading parts. Frank 
Moran, one-time prominent heavy- 
.v-eignt boxer, will appear in "Change 
of Heart," the Gaynor-Farrell pic- 


Catherine Doucet has been signed 
by Columbia for "The Party's Over.' 
Jtsther Muir is an addition to the 

A ' A A 

"The Debutante," an original by 
Ralph Spence, has been optioned by 
Paramount for development as a 
Charlie Ruggles-Mary Boland com- 
edy — third of a series of such pic- 
tures to be made regularly. "Mama 
Loves Papa" was the first, and 
"Melody in Spring" the second. 
Julien Josephson is developing the 
screen play. The title will be 


Hale Hamilton has been signed 
by Charles R. Rogers for "Private 
Scandal" for Paramount release, 
with cast also including ZaSu Pitts, 
Phillips Holmes, Mary Brian, Ned 
Sparks and Lew Cody. Ralph Mur- 
phy is directing. Other Paramount 
assignments this week included 
Kenneth Thomson and John Arthur 
for "Many Happy Returns," with 
Burns and Allen, and Vince Barnett 
for "She Loves Me Not." 


The first "Miss Television" in 
America, Jilda Keeling, former Zieg- 
feld Follies dancer is in Para- 
mount's "Cleopatra," featuring 
Claudette Colbei't, Warren William 
and Henry Wilcoxon. Adjudged a 
perfect type for television, Miss 
Keeling won first honors in New 
York in 1930 over a list of more 
than 300 Broadway beauties. 


Helen Hayes, now starring on 
Broadway in The Theater Guild's 
"Mary of Scotland," plans to leave 
for the M-G-M studios about June 1 
to start work in "What Every Wo- 
man Knows." 


(Continued from Page 1) 

foreign adaptations with the "Coun- 
tess of Monte Cristo," "Madame 
Spy," and "Secrets of the Blue 
Room." Paramount's "Eight Girls 
in a Boat," and Fox's "Delicious" 
were both remakes. 

Activity at Biograph 

Exceeds Expectation 

(.Continued from Page 1) 

ion" said Yates. "We now have 
the Van Beuren shorts; one and 
possibly three features to be made 
by Classics Pictures, and I have no 
doubt but that RKO will make two 
features at Biograph before the 
end of the year. I also believe that 
plans for enlarging the present stu- 
dius in the Bronx will be made for 
the early part of 1935.." 

Pauline Miliam injured 

St. Louis — Pauline Miliam, dancer 
who has appeared in pictures, is in 
St. Luke's Hospital in a serious 
condition as the result of injuries 
last week when an auto in which 
she was riding with Rosco Ates col- 
lided with another car near Kansas 
City. Miss Miliam was en route to 
Detroit to appear in the Ates vau- 
deville act. 

Suit Against Maloy Upheld 

Chicago — In an opinion by Judge 
O'Connor, the Appellate Court has 
reversed a Superior Court action 
dismissing a bill for temporary in- 
junction, receivership and account- 
ing brought by six members of Lo- 
cal 110, operators' union, against 
Tom Maloy, business manager, and 
other officers. Judge O'Connor 
ordered a hearing of the petition 
on its merits. 

Lowry Back in St. Louis 

St. Louis — Ed Lowry, master of 
ceremonies who established a rec- 
ord here, returns April 27 for two 
weeks at the Ambassador. 

Beatrice Lillie for RKO Short 
Beatrice Lillie is en route from 
London to Hollywood under contract 
to RKO for a short subject. 






"Reginald Owen ate 40 kippers, 30 
omelets and 30 kidneys in two d -ys 
while making a breakfast comedy se- 

— Radio Pictures. 






« « « 


with Frances Dee, Billie Burke, 

Ginger Rogers, Bruce Cabot 

RKO 73 mins. 


Very satisfactory entertainment envelop- 
ing a sweet romance, suspenseful situa- 
tions, delightfully fresh dialogue and com- 
edy of the better sort. The story con- 
cerns Frances Dee, who, as the daughter 
of rich parents, is sent by her society-mad 
mother, Billie Burke, to an exclusive fin- 
ishing school. There Frances meets a 
roommate, Ginger Rogers, who makes the 
best of life and takes the bitter with the 
sweet. At a week-end party in New York, 
Frances is saved from the advances of a 
drunken admirer by Bruce Cabot, an in- 
terne who is working his professional way 
by acting as a waiter. They fall in love 
and spend one romantic evening together. 
Frances' infatuation for Bruce is discovered 
by her mother and also the school super- 
intendent. They resort to every method 
to separate the pair, but all ends well. All 
parts are well handled and Ginger Rogers is 
st her best. 

Cast: Frances Dee, Billie Burke, Gingei 
Rogers, Bruce Cabot, John Halliday, Beular- 
Bondi, Sara Haden, Marjorie Lytell, Adalyn 
Doyle, Dawn O'Day. 

Directors, Wanda Tuchock, George Nich- 
ol Is. Jr., Author, David Hempstead; Adap- 
tors, Wanda Tuchock, Laird Doyle; Editor, 
Arthur Schmidt; Cameraman, J. Roy Hunt; 
Recording Engineer, John L. Cass. 

Direction, Fine. Photography, Excellent. 


Syndicate 66 mins. 


Evidently planned as a production to 
sell on the sensational sex angle, but there 
is nothing in the plot to justify even that. 
Or if there was, the censorship handicap 
has forced them to do some cutting sc 
that what remains is a very flat, crude 
recital of a girl's adventures in the big 
bad city. Nothing of any consequence 
happens from the standpoint of sexiness 
or sensationalism. It is poorly acted, di- 
rected and produced. The story material 
is amateurish. The press book promises 
a lot of the lurid atmosphere, but the pic- 
ture fails to deliver. Jean Lacy has the 
role of a girl in a small town who is too 
intimate with her schoolboy sweetheart. 
They decide to run away to New York 
where the child can be born and they can 
be married without any disgrace. The 
young lad is killed in a holdup of a gar- 
age to get funds for their trip, and the 
garage man is also killed. So this furnishes 
the reason for the girl being dogged b 
police wherever she goes. A series cf ex- 
periences in cheap rooming houses, dance 
halls, etc., till she finally kills a man for 
taking advantage of her innocent young 
girl friend. Tried for murder, she jumps 
to her death as the jury is about to free 

Cast: Jean Lacy, Glen Boles, Donald 
Keith, John St. Polis, Lyntcn Brent, Rob- 
ert Frazer, Gertrude Aster, Isabel Lamal, 
Alisa Aristi, Leon Holmes. 

Director, Jack Townley; Author, same; 
Editor, Ethel Davey; Cameraman, Robert 

Direction, Poor. Photography, Fair. 


Above the Sth 

Floor $6.00 

and up 

Enjoy the comforts of a 
parlor and bedroom suite. . . . 
All rooms equipped with 
combination tub and shower 
bath, and running ice water. 
Ideal location — adjacent to 
shopping, business and the- 
atre districts. 



"TANNENBERG," in German; produced 
by H. P. Film; directed by Heinz Paul; 
with Karl Koerner, Henry Pless, Sigurd 
Lohde, Victor de Kowa, Hans Stuewe, 
Kaethe Haack, Hertha von Walther, Erika 
Dannhoff, Franziska Kinz, Rudolf Klicks. 
At the Yorkville Theater. 

Excellent war film depicting incidents 
in East Prussia during the 1914 period. 
Acting is very good and the nature of the 
picture makes it easily understandable 
even to those not knowing the Ge man 


with Henry Hull 

Educational 12 mins. 


Something entirely new in pres- 
entation of opera on the screen. Sev- 
eral scenes are presented from the 
famous opera, with leading opera 
singers lending their voices unseen, 
while well known stage players 
enact the roles. No attempt is made 
to create the impression that the 
players are also singing. It is ex- 
pertly done. The effect is very 
striking and natural. It is prac- 
tically a return to the silent tech- 
nique, with the splendid cast able 
to devote their entire ability to pan- 
tomimic action without worrying 
about their voices and the mike. 
Henry Hull does a superb perform- 
ance. The production is equal to 
the very best features in quality and 
treatment. Director Willam De- 
Mille handled it with telling effect. 
John Erskine supplied the English 
libr.etto, and Clara Beranger a very 
colorful and close knit scenario. 
Audio Productions sponsored the 
innovation. Cast includes Dan 
Gridley, Rose Tentone, Ralph Mag- 
elssen, James Montgomery, Frank 
Chapman. It is easily the finest 
screen production of an operatic 
score. With the radcal innovation 
in one set of actors supplying the 
action and opera singers the splen- 
did vocalization, here is a class nov- 
elty that will create unbounded dis- 
cussion and comment from many 
sources. Music lovers will go for 
it in a big way. 

"The Big Bad Wolf" 

(Silly Symphony) 

United Artists 9 mins. 


This subject is sure to please, es- 
pecially audiences which enjoyed 
"The Three Little Pigs." The cast 
: ncludes the Big, Bad Wolf, Little 
Red Riding Hood and the Three Lit- 
tle Pigs. The fable tells how the 
two foolish little pigs advise Red 
Riding Hood to take a short cut 
through the forest to her grand- 
mother's home and accompany her. 
When the Big Bad Wolf accosts 
them in the forest the two pigs 
scurry home to tell the pig who built 
his house of bricks what had hap- 
pened. He hastens to grandmother's 
home and saves the day by routing 
the wolf. 

"Recommend the picture without 
reservation!"— Akron Times-Press. 
The screen's greatest emotional 
triumph, Frank Borzage's "NO 
GREATER GLORY", based on 
Ferenc Molnar's world famous 

Get your box-office ready for the J 
Spring clean-up! JOHN BARRY- JJ 
MORE in "20th Century", with 
Carole Lombard.Walter Connolly, I 
Roscoc Karris. A Howard- Hawks | 
production from the ; sensational :• 
sta{:e smash by Ben Hecht, Charles f 
Ma: Arthur, and Charles Bj| 

' The powerful story of a love too 
3 \ great for one woman! Presenting,,! 
J ; | in her greatest role, ELISS A LANDI i J 
l> i in "Sisters Under The Skin", with* § , 
' I Frank Morgan.Joseph Schildkraut. ., j 
V. Directed by David Burton. jA 




Friday, April 6, 1934 


(.Continued from Page 1) 

houses either reopened or went to 
full-time operation, in addition to 
which two new houses were opened, 
the Princess, operated by T. R. 
Shanahan, in Sonora, Pa., and the 
Grand, operated by C. R. Blatt, in 
Somerset Pa. Only five closings 
took place in the territory during 
the month. On the eastern front of 
Pennsylvania, the Philadelphia Film 
Boai'd reports six reopenings against 
five closings. 

Opening of five houses, and no 
closings, is shown in the report of 
the Washington, D. C, Film Board. 

Through the Oklahoma territory, 
in addition to four reopenings, five 
new houses are reported, as follows: 
Inca, Okmulgee; Cozy, Afton; Ace. 
Tecumseh; Palace, Claremore, and 
a theater in Fairfax opening May 1 

Three Pictures Completed 
At Universal This Week 

West Coast Bureau of THE FILM DAILY 

Hollywood — "Half a Sinner," first 
of a trio of pictures completed this 
week at Universal City, went to the 
cutting room yesterday. Berton 
Churchill, whoi handled the featured 
role, starred in the original Broad- 
way production of the John Hymer- 
Leroy Clemens play "Alias the 
Deacon," on which "Half a Sinner" 
is based. 

Joel McCrea has the male juve- 
nile lead in "Half a Sinner," with 
Sally Blane playing opposite him. 
Others included in the cast are 
Mickey Rooney, Russell Hopton. 
Theresa Maxwell Conover, Alexan- 
dra Carlisle, Spencer Charters and 
Gay Seabrook. Kurt Neumann di- 
rected from a script by Earle Snell 
and Clarence Marks. 

The second picture finished was 
"Embarrassing Moments," starring 
Chester Morris, with Marian Nixon, 
Walter Woolf, Huntley Gordon, Alan 
Mowbray, John Wray, Henry 
Armetta and others. 

Third production was "The Devil's 
Pay Day," based on Max Marcin's 
play, "The Humbug," with Nils 
Asther, Gloria Stuart, Alan Dine- 
hart, Paul Kelly, Robert Greig. 
John Wray and others. 

Regular Loew Preferred Dividend 

Regular quarterly dividend of 
$ 1.62K5 on the preferred stock has 
been declared by Loew's, Inc., pay- 
able May 15 to stock of Record 
A | til 28. 

Deadlocked on Boards 

Still tailing to agree on personnels 
ot the New York and Philadelphia 
boards, the Code Authority's committee 
on nominations adjourned yesterday 
afternoon until today when another 
meeting will be held just prior to the 
Code Authority session. 

Monogram Convention Chatter 


^TLANTIC CITY— The Ambassa- 
dor's wine list has been Mono- 
gramized. It offers such specialties 
as the Johnston highball (it will 
knock your hat off) and the Trem 
Side-Carr (You'll be completely de- 

Latest addition to the Monogram 
personnel is Joe Orchestra. He's 
an accordionist whom Eddie Golden 
chartered to make music during the 
expedition and he plays like a com- 
bination of Joe Cook's famous 
Hawaiians and the Marx Brothers. 

Madeleine S. White dared Floyd 
St. John to take a dip in the At- 
lantic, but they compromised on 
wading around in its frigid waters 
for half an hour. 

Ray Johnston engaged a "secret 
suite" for his own solitude and an- 
other one as a playroom for the 
Monogram boys and girls. Bat the 
first-nnentioned suite became ex- 
officio in short time when the gang 
moved in, putting the playroom into 

Four more franchise holders are 
adopting the Monogram name for 
their exchanges. They are Herman 
Rifkin of Boston, Jack Merkowitz 
of Buffalo and Albany and Sam and 
Jake Flax of Washington. 

Byron Mills, son of Bernic Mills 
of Buffalo, is conventioning as a 
preliminary to breaking into the 
picture business. 

Al Thomas of Philly provided the 
Monogrammers with courtesy cards 
admitting them to all the boardwalk 

A. C. atmosphere is full of Mono- 
gram. The Steel Pier electric sign 
reads "Welcome Men of Monogram" 
to the extent of 40 feet. Twenty- 
four sheets are advertising current 
runs of "Beggars in Ermine" at the 
Strand and "Broken Dreams" at the 
Steel Pier. Window cards with 
photos of Ray Johnston and Trem 
Ciirf are being prominently dis- 
played in virtually every store 
along the boardwalk. 

The entire delegation posed for 
pictures on the boardwalk while Ed 
Finney made a reel of his own via 
the sixteen millimeter system. 

Memories of the codifying days 
of '33 in Washington ivas revived 
by Eddie Golden when he addressed 

tin opining session. 

Club No. 1 is at the Larchmont 
home of Ray Johnston, Nat Lefton 
operates Club No. 2 in Cleveland, 
Herman Rifkin fathers No. 3 at 
Boston and Russ Bell sponsors No. 
4 not too far from Broadway. 

Arthur Bromberg gave Trem 
Carr what he described as a South- 
ern welcome. Trem though the foot- 
ball season ivas on. 

Bill Underwood, address Dallas, 
checked into the convention ahead 
of his partner, Claude Ezell. 

Carioca champs up to the present 
time are Nellie Witting and Howard 
Stubbins, who are headlining at the 
Club Monogram. 

Winifred Godde and Madeleine 
White comprise the high-powered 
secretarial battery for Monogram. 

It was a foregone conclusion that 
W. Ray Johnston would be re-elect- 
ed president of Monogram. Other 
officers elected are Trem Carr, vice- 
president; J. P. Friedhoff, treas- 
urer; M. S. White, secretary. The 
executive committee consists of 
Johnston, Irving Mandel, Herman 
R fk.n, i rem Carr, Norton Ritchey. 
New board of directors comprises 
Johnston, Carr, Robert Withers. 
Mand'el, Rifkin, J. S. Josscy, Floyd 
St. John, Samuel Seplowin, Richey 
and Arthur C. Bromberg. 

Franchise holders yesterday put 
their official okay on the program 
of 20 features and eight westerns 
starring John Wayne. Tentative 
program appropriation is 15 pei 
cent more than the sum decided at 
the Cleveland convention three 
months ago, and this does not in 
elude two or four specials for which 
special appropriation will be made. 

A surprise anniversary dinner 
was given to Ray Johnston at the 
Hotel Ambassador last night. 

Talent For Actors Benefit Show 

Among those who will appear at 
the American Federation of Actors' 
benefit show at the New Amster- 
dam on Sunday, April 29, are Bert 
Lahr, Bugs Baer, Victor Moore, 
Danny Healey, Julius Tannen, Ted 
Husing, Pat Rooney, Joe (Laurie, 
Jr., Fred Keating. Johnny Boyle, 
George Olsen and his band, Eddie 
Garr, Bob Hope. Chaz Chase, Val 
Romanoff and Princess Rita. 

The Ambassador management has Iack Holt Release April 10 

converted the grill room and a spe- Columbia's "The Whirlpool," 
cial room leading off the grill into | starring Jack Holt will be released 
"Monogram Club No. 5." Monogram nationally on April 10. 


(.Continued from Page 1) 
I have realized a life-long ambi- 
tion," said FitzPatrick. "I have vis- 
ited and photographed every coun- 
try on earth that has a port of 
call. There is no doubt that talk- 
ing pictures will bring about a 
closer relationship of nations than 
any diplomatic service or represen- 
tation known to man." 


30 Shorts Planned 

By United Newsreel 

(Continued from Pane II 

subjects. Thirteen single reels are 
planned for the "Broadway Gos- 
sip" series and seven more for the 
"Amemican Explorers" group. Sel- 
zer was here yesterday contacting 
exchangemen attending the Mono- 
gram convention. 

Would Force Stagehand Arbitration 

With the stage unions expressing 
unshaken opposition to the legiti- 
mate theater managers' proposal 
that differences be submitted to ar- 
bitration, it is expected that follow- 
ing the Legitimate Theater Code 
Authority meeting on April 10 in 
Washington the managers will ask 
Division Administrator Sol A. Ro- 
senblatt that an executive order be 
obtained from President Roosevelt 
making arbitration mandatory. 

Crosby Extends Radio Contract 

West Coast Bureau of THE FILM P.I" H 

Hollywood — Bing Crosby has 
changed his mind about taking a 
summer vacation from broadcast- 
ing and has signed a seven-week 
extension to his present radio con- 
tract, keeping him on the air until 
the last week in May. He will con- 
tinue to combine his radio work with 
films, and is now appearing with 
Miriam Hopkins and Kitty Carlisle 
in Paramount's "She Loves Me Not." 

Trop Distributing "Mating Time" 

J. D. Trop has acquired the dis- 
tribution rights to "Mating Time," 
recently completed in Hollywood by 
Salient Pictures. Cast includes 
Arthur Tracy (Street Singer,) Ben 
Alexander and Jeanette Loff. The 
picture was directed by Leo Birin- 
ski. While not a musical, it fea- 
tures two new songs enitled "Song 
of You" and "The King Was Doing 
the Rhumba." 

Para. Writers Total 63 

West Coast Bur., THE FILM DAILY 
Hollywood — Lynn Starling. Julien 
Josephson and Chandler Sprague have 
been added to Paramount's st-ft of 
screen writers, bringing the totil to 
63. the highest peak in the studio's 
record. Starling is working on th' 
.-d?ptation ot "Fifty-Two Weeks for 
Florette," Sprague on a story for Carole 
Lombard and Josephson on a Charlie 
Ruggles-Mary Boland comedy. 


it Short Subject Quarterly — Spring 

Intimate in Character 
International in Scope 
Independent in Thought 


The Daily Newspaper 
Of Motion Pictures 
Now Sixteen Years Old 

OAT, APRIL 7, 1934 H 


New York and Philadelphia Boards Are Named 


140 Theaters Signed in Detroit Price Boosting Plan 

Harry Cohn 

. who is Columbia Pictures 


AN UNUSUAL executive is Harry Cohn, 
'* producer, opportunist, showman, bon 
vivant and president of Columbia Pictures. 
In fact, Mr. Cohn IS Columbia pictures. 
Extremely loquacious and a finished film 
diplomat, he is the only president of a 
major producing and distributing outfit that 
has his index finger on detail from title 
to fade-out. He is the personification of 
Hollywood and the champ dispenser of 
Blarney West of San Bardoo. We were 
fortunate to catch him alone, and in a 
reminiscent mood, for lunch. His career is 
as colorful and interesting as his person- 
ality. He is the Horatio Alger of the 

LJ E broke into show business via vaude- 
' ' ville. Five or six shows a day as the 
singing half of the act of Edwards £> Ruby. 
Next he ventured into song publishing, 
followed by a film apprenticeship with 
Universal in a minor role. Later, on his 
own, he produced song reels and the "Hall 
Room" boys with Flanagan & Edwards, both 
of which were floppo. He first hit gold 
with "More to Be Pitied Than Scorned," 
starring Alice Lake. The production was 
started on a bankroll cf five grand and 
he had at least eight investing partners in 
the venture. For those days the picture, 
grossed tremendous money and it marked 
the start of C. B. C. Pictures, the partners 
being Harry and Jack Cohn and Joe Brandt. 
To their friendly enemies the outfit soon 
become known as the Corned Beef & Cab- 
bage company. 

t t r 

INDER the brilliant and watchful guid- 
^ ance of Harry Cohn over the past 
few years the success of Columbia Pic- 
tures has become one cf the major 
achievements of the industry. Some of the 
finest pictures of the past five seasons 
have come from the Columbia lot. He 
confides that he believes he has an out- 
standing hit in the Barrymore-Lombard 
picture, "20th Century," just completed, 
and that he has high hopes for "Captain 
Hates the Sea," which Lewis Milestone 
{Continued on Page 2) 

Only 15 Houses Have Not 

Agreed to Higher 


Detroit — A total of 140 houses 
have now signed the price boost 
agreement here, says H. M. Richey, 
general manager of Allied Theaters 
of Michigan. This leaves only 15 
theaters that have not signified ad- 
herence, with 12 of these verbally 
confirming the agreement pending 
settlement with circuits in _ their 
neighborhood. Active cooperation of 
the exchanges in enforcing the book- 
ing clauses may be sought, it was 
hinted at Allied offices. 


Fox's annual sales convention will 
take place May 31 and June 1 and 
2 in New York, John D. Clark, in 
charge of sales, said yesterday. A 
single meeting will be held instead 
of a series of sessions. In addition 
to home office executives, branch 
managers, salesmen and bookers will 
attend. Fifty-five features will 
comprise the company's new season 

First Division to Finance 
For Own Release Schedule 

First Division intends to finance 
the production of pictures for its 
own release in 1934-35, it was stated 

{Continued on Page 20) 

Austria Enacts Censorship 

Vienna — With censorship as its primary 
object, the Austrian government yester- 
day issued a decree, effective imme- 
diately, requiring a special permit from 
the Ministry of Education tor each 
film exhibited here. 

18 OF 20 TITLES 

Atlantic City— Titles of 18 of the 
20 features scheduled by Monogram 
for next season, in addition to eight 
western releases, were announced at 
yesterday's session of the sales con- 
vention, which winds up tonight with 
a banquet at the Hotel Ambassador. 
Final okay on a budget of $2,500,- 
000 for the 20 pictures also was an- 
nounced. This is an increase of 
$250,000 over 1933-34. The new 
program outlined includes: 

'"Keadhead," by Vera Brown; "Girl of 
My Dreams," a college story; "The Big 
Top," circus story; "We're in the Army 
{Continued on Page 20) 

Drops Del. Censor Bill 
For 10-Cent Footage Tax 

Dover, Del. — The bill to create a 
state censor board, also making it 
unlawful to show any picture in 
which a divorced player appears, 
has been dropped by Representative 
Hopkins, who says he is willing to 
accept in its place Representative 
Elliott's bill calling for a tax of 10 
cents on each 100 feet of film with- 
out establishing a censor. 

Three Advisory Groups Named 
For Metropolitan Zone Boards 

Grievance and zoning and clear- 
ance boards for the New York and 
Philadelphia territories were named 
at yesterday's meeting of the Code 
Authority, with three advisory com- 
mittees appointed to the New York 
main zoning board. This main board 
yonsists of: 

Grievance — Milt Kusell, Paramount ; Harry 
Thomas, First Division; John O'Connor, 
R.K.O.; J. Louis Geller and George F. 
Thompson. Attorneys. Clearance and Zoning 
—Robert Wolff, R.K.O.; Leo Abrams, Uni- 
versal; David Loew. Loew's; Harry Shift- 
man; Edward Rugoff; Lawrence Bologinino; 
Judge Alfred E. Steers. 

The committees of the Code Authority ap- 
pointed as Advisory Committees to the New 
{Continued on Page 20) 

Exhibitor Views on Shorts 

Gleaned in National 



Associate Editor, THE FILM DAILY 

r^ARTOONS find greater audience 
appreciation than any othei- 
short subject, although musicals of- 
fer them hot competition for second 
place, it is indicated by a survey 
made by The Film Daily, contact- 
ing exhibitors, both circuit and in- 
dependent, throughout the country. 
The checkup reflects the experience 
of operators of several thousands 
of theaters, ranging from small 
houses to big de luxers. 

Opinion as to whether single reels 
or doubles best fit into programs is 
sharply divided, while many exhibi- 

{Continued on page 18) 


West Coast Bureau of THE FILM DAILY 

Hollywood — A new high record in 
employment at the Paramount stu- 
dios was reached yesterday with 2,- 
230 persons on the regular payroll 
in addition to more than 500 extras 
working in current pictures. Prev- 

{Continued on Page 20) 

Jules White is Made Head 
Of Columbia Shorts Dept. 

West Coast Bureau of THE FILM DAILY 
Hollywood — Jules White, the di- 
rector, has been appointed head of 
the short subject department at Co- 

Rowland Connrmed 

West Coast Bur., THE FILM DAILY 
Hollywood — Affiliation of Richard A 
Rowland with RKO as associate producr 
was confirmed yesterday by B. B. 
Kahane, president of RKO Radio 
Studios. First report of a Rowland- 
RKO deal was published in FILM DAILY 
on March 15. Before starting his first 
production assignment, Rowland will 
spend several months in New York to 
line up material. 




Saturday, April 7, 1934 

Vol. LXV, No. 81 Sat., April 7, 1934 5 Cents 

JOHN W. ALICOATE : Editor and Publisher 

Published daily except Sundays and Holidays 
at 1650 Broadway, New York, N. V.. 
by Wid's Films and Film Folk, Inc. J. W. 
Alicoate, President, Editor and Publisher ; 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur W. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
Editor. Entered as second class matter, 
May 21, 1918, at the post-office at New York. 
N. Y., under the act of March 3, 1379. 
Terms (Postage free) United States outside 
of Greater New York $10.00 one year; 6 
months, $5.00; 3 months. $3.00. Foreign, 
$15.00. Subscriber should remit with order. 
Address all communications to THE FILM 
DAILY, 1650 Broadway, New York. N. Y.. 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-47.*9. 
Cable Address: Filmdav, New York. Holly- 
wood, California— Ralph Wilk. 6425 Holly- 
wood Blvd.. Phone Granite 6607. London — 
Ernest \V. Fredman, The Film Renter. 89-91 
Wardour St., W. I. Berlin— Lichtbildbuehne, 
Friedrichstrasse. 225. Paris— P. A. Harle. La 
rmpmntnerarmie Francaise, Rue de la Cour- 
des-Noues, 19. 



High Low Close 

Ch 3 . 

Am. Seat 5 5 

Columbia Picts. vtc. 31 29^ 

Con. Fm. Ind 43^ 41/4 

Con. Fm. Ind. pfd.. 16'/ 4 16 

East. Kodak 88 Vi 87 1/4 

East. Kodak pfd. .136 136 

305 8 + 

43 8 4- 
16 — 
88 1/2 + 
136 + 
153 8 — 
333 8 — 

5>/2 — 

31/4 — 

19' 2 — 

33 3 — 

38 + 

7' 2 — 

24 + 


Fox Fm. "A". . I53/4 153 8 

Loew's, Inc 34'/ 8 333 8 

Paramount ctfs 5% 5Vi 

Pathe Exch 3 1/4 3'/4 

do "A" 19/2 19 

RKO 31/2 31 4 

Univ. Pict. pfd 38 3b 

Warner Bros 7% 73 8 

do ptd 24 24 


Technicolor 8 8 8 

Trans-Lux 2l/ 4 2'g 2'' 4 + vg 

Gen. Th. Eq. 6s40 . 103 4 9' 8 10 1/4 — Vi 
Gen. Th. Eq. 6s40 ctfs. 9' 2 9/2 9 ] 2— V* 

Keith A-0 6s46 67 67 67 + 2V 4 

Loew 6s 41 ww. ... 99 99 99 

Paramount 6s47 ctfs. 50 49>/ 4 49'/ 4 — 

Par. By. 5>/ 2 s51 . . . 363 4 363 4 363 4 

Par. 5Vis50 ctfs 50 50 50 

Pathe 7s37 93 93 93 + 

Warner's 6s39 623 8 60*4 6ZI/4 + 

Para. Publix 5*8 51/2 5% — 


Today: Monogram Pictures convention. Am- 
bassador Hotel. Atlantic City. 

Today: Monogram annual sales convention. 
Hotel Ambassador, Atlantic City, N. J. 

Today: Federation of M. P, Industry meet- 
ing, Atlantic City. N. J. 

April 9: Independent Theater Owners of Ohio 
meeting. Netherland-Plaza Hotel, Cincin- 
nati. 1 P.M. 

All-Color for Powers Program in 1934-35 

COR the 1934-35 season Celebrity Productions will make at least 19 cartoons, all in 
color. Thirteen of these will be a r.econd series of Powers ComiColor Cartoon; 
and six will be a first series of a new line of "Thrill" cartoons, the title of which 
will be announced later. The new "Powers ComiColor" series will all be adaptations 
of world-famous fairy tales and universally known folklore fantasies, with symphonic 
musical backgrounds. The subject matter for the six "Thrill" cartoons is now being 
especially prepared and no announcement of its nature will be made until at least 
two subjects have been completed. For 1934-35 all of Celebrity's product will be 
released on the independent market. 




who is Columbia Pictures 

(Continued from Page 1 i 
will soon put in work. It is hard to look 
elsewhere than the team of Cohn-Capra, 
his ace director, for the commercial pro- 
duction championship. Harry Cohn. Born 
showman. The boy who came from no- 
where and made good entirely upon his 

St. Louis Theater Plan 
Taken Under Advisement 

St. Louis — Federal Judge Davis 
yesterday took under advisement 
whether he will permit two inter- 
vening- petitions in the original re- 
ceivership involving the Ambassa- 
dor, Grand Central and Missouri 
theaters. The bondholders protec- 
tive committee sponsoring the Sny- 
der-Koplar reorganization plan will 
file briefs in support of their oppo- 
sition to the petitions in the next 
several days. Warner Bros, are 
backing the fight of the prospective 
intervenors. Pending the court's 
ruling on these petitions the reor- 
ganization plans have not yet come 
before Judge Davis for action. 

New Head for Amkino 

Miss A. Kuznetzova, president of 
Amkino, said yesterday that M. 
Gordiev, who has just arrived in 
New York from Moscow, will suc- 
ceed her Monday as the directing 
head of Amkino activities in this 
country. Miss Kuznetzova will re- 
main in New York for several 
months to acquaint Gordiev with 
the workings of the Amkino office 
before returning to Moscow. Gor- 
diev has been associated with mo- 
tion picture production in Moscow. 

Hear Para. Landlords' Claims 

Claims aggregating $484,013 filed 
by two theater landlords against 
Paramount Publix were considered 
at a creditors' meeting yesterday at 
the office of Referee Henry K. Davis. 
Definite decision was postponed on 
claims for $366,704 and $30,000 
from Stanley C. Warrick of Palm 
Beach. In connection with the claim 
of Anderson Theatrcal Enterprises. 
Anderson, Ind., it was indicated 
that the trustees intend to contest 
the move and testimony will be 
taken soon in Louisville. The 
meeting adjourned until May 11. 

New Contract for Monckton Hoffe 

Hollywood — M-G-M has signed 
Monckton Hoffe, British playwright. 
to a new long-term contract. 

Rosenblatt Not in Favor 
Of Reopening Vaude Code 

Division Administrator Sol A. 
Rosenblatt will not at the present 
time recommend to the President 
any revision of the vaudeville labor 
provisions of the motion picture 
code, he indicated yesterday in a 
report to the Code Authority. Ef- 
fecting of any changes in the code 
would necessarily involve reopening 
of the entire code. 

Rosenblatt's report was made fol- 
lowing his study of information ob- 
tained by a Code Authority com- 
mittee which is understood to have 
recommended modification of a num- 
ber of the vaudeville clauses. 

Coming and Going 

ERICH POMMER, Fox associate produce 
cbrcod, arrives in New York on Tuesday aboar 
the He de France. He will visit Hollywood. 

JCHN MITCHELL, coast representative fo 
Tower magazines, arrives in New York earl 
next week. 

BURTON HOLMES sails from New York t< 
night on the Eurcpa for the other side. 

ARCH SELWYN sailed yesterday on th. 
Eerengaria for Europe. 

LIONEL BRAHAM, English actor, sailed fo 
London yesteiday on the American Banker. 

HOWARD S. CULLMAN of the Roxy his re- 
turned from Albany, where he spoke bctcn 
the State Legislature. 

JCHN D. CLARK left New York yesterday 
tor a vacation in Florida. 

RENEE CARROLL has gone to Atlantic Cit) 
for a brief vacation. 

NATE BLUMBERG left yesterday for Toronto 

Poli Circuit Elects 

Board of directors of Poli-New 
England circuit yesterday elected 
the following officers: president, 
Nicholas M. Schenck; vice-presi- 
dents, David Bernstein and A. C. 
Blumenthal; treasurer, S. Z. Poli; 
secretary Leopold Friedman. Ses- 
sion took place at the Loew office. 
New York. No plans are at pres- 
ent contemplated for taking over 
the circuit, it was stated at Loew's. 

Expect "Roxy" Announcement 

Although Samuel L. "Roxy" 
Rothafel had "nothing to say" yes- 
terday with regard to his return as 
managing director of the Roxy, in- 
formation has reached the Film 
Daily to the effect that the im- 
presario will officially announce his 
return to the Seventh Ave. theater 
within the next week. "Roxy" and 
his gang are the feature of the 
Paramount stage show this week. 

Bert Gillette Joins Van Beuren 

Bert Gillette, formerly a director 
of animation for Walt Disney, has 
joined the Van Beuren Corp. as 
head of the animated cartoon de- 

Tom Howard Comedy Starts Tues. 

A new Tom Howard comedy, the 
fourth in the comedian's starring 
series of six for Educational Pic- 
tures, goes into production Tuesday 
at the Astoria Studios. Al Christie 
will produce and direct the comedy 
which has not yet been titled. 
George Shelton, who always appears 
as Howard's foil, will again play 
that role. 

Czech Talker Shown 

First public presentation of a 
Czechoslovakian dialogue feature 
took place this week at the Rex 
theater in East 67th St. The pic- 
ture has English titles. 

Another by "Rothschild" Author 

George Hembert Westley, authoi 
of the play on which 20th Century! 
"Rothschild" is based, has writtei 
another, "The Belle of Baltimore,' 
which is now being read in Holly 
wood. Westley, a quiet elderly mar 
who writes gag's for the "Bostoi 
Transcript," originally sold "Roths, 
child" to Warners as an Arliss 
vehicle. When Arliss left thai 
company and joined 20th Cen- 
tury, the script was sold to the 
latter, with Nunally Johnson as 
signed to do the adaptation, anc 
the orginal author was forgotter 
until he was dug up by Al Selig 
while in Boston to handle the open 
ing campaign for the picture. 

Villa's Daughter at Premiere 

Celia Villa, daughter of Panchc 
Villa, arrives in New York on Mon- 
day to appear at the Criterion in 
connection with the opening of M- 
G-M's "Viva Villa." She is 19 years 
old and M-G-M believes she has 
screen possibilities. 

"Hollywood Party" Premiere 

Atlanta — M-G-M's "Hollywood 
Party" will have its world premiere 
April 20 at the Grand. The film 
was directed by Harry Rapf and 
Howard Dietz. 

Walter Winchell Gavin Gordon 

Neal Hart 

Mary Pickford 
Yola D'Avril 

Victor Schcrtzinger 
Fred Levy, Jr. 

Saturday, April 7, 1934 




Managing Editor of The Film Daily 

Outlook for the Featurettes 
Shrouded in Uncertainty by 
the Motion Picture Code and 
the Persistence of Double 



T IS AN AXIOM among the insiders of finance that, when the 
crowd at large is extremely bearish, it's no time to sell short. 
For the mob is wrong 99 per cent of the time, and the small hand- 
ful of real wiseacres with the courage to do the opposite of what the 
crowd is doing — the men who act on reason and judgment instead of 
fear and emotion — are the ones who clean up every time. 


AT THIS particular time nearly everybody is bearish on shorts. 
Not since Charlie Chaplin abandoned two-reelers for the feature 
field has there been so much general gloom among short subject pro- 
ducers over the prospects for their output. 

And the two main butts of the blame are: (1) the motion picture 
code with its restrictions on tying in shorts with features, and (2) the 
unbudging practice of double-featuring. 


N SO far as the code is concerned, its effect on the number of short 
subjects sold would be nil if the shorts held the control lever in 
the matter of supply and demand. 

No code is going to change the amusement habits and tastes of the 
public, and any short that has to be "forced" with a feature cannot 
be the kind of entertainment that draws people to theaters or the kind 
of product that makes money for either the producer or the distributor. 

Consequently, why bother with such unprofitable material in the 
first place? 


AS FOR double-feature competition, there is only one way to com- 
bat it, and that is the very simple and very obvious expedient of 
making shorts that have more box-office appeal and therefore are more 
desirable bookings for the exhibitor than a second feature. 

There is still too much routine product being turned out by the 
makers of shorts. 

There are too many series and too few that stand out. 

A season of concentration on a smaller number, making them with 
greater care and selling them to the 
exhibitor in a manner that will help 
him in turn to sell them to the pub- 
lic for better results, would be one 
of the best things that could hap- 
pen to the short subject field. 

iHE past several months have seen some fine stabs at better two- 
reel comedies. 

Warren Doane, Arvid Gillstrom, Al Christie, Phil Ryan, Larry 
Darmour and others have delivered subjects that merited plenty of 

At the same time there have been too many inane affairs, outmoded 
in idea, handled without the least ingenuity, apparently thrown to- 
gether solely to fulfill schedules; pictures that never should have been 
made at all. 

These occasional clucks are enough to make both exhibitors and the 
public sour on short comedies in general. 


A BREAKAWAY from certain studio formula; would probably in- 
ject some of the needed freshness. 

It isn't as though shorts in general were unpopular, but merely that 
the public is being given too many of the kind that it doesn't like well 

Study the current most popular types: (1) animated cartoons, be- 
cause of their brightness, originality and liveliness; (2) travel pictures, 
with their background of reality, combining human interest with ad- 
venture; (3) musicals, because music is a perennial basic entertain- 
ment commodity. 

"'HEN there is a howling subject knocking around under the title of 

"Life's Last Laughs," a compilation of genuinely rich humor pho- 

ALT DISNEY is proving the 
point week in and week out. 


What theater wouldn't rather 
play a "Three Little Pigs" or a 
Mickey Mouse" than a second 

How many producers of shorts 

pend as much time and care and 

money on their subjects, per foot. 

as Disney spends on his cartoons? 

Among those who can answer 
Yes" is Hal Roach; and his Lau- 
rel and Hardy comedies top the 
field in their class because they are 
painstakingly constructed by crafts- 
men, instead of being just a hodge- 
podge of stale and unrelated slap- 

Too Long on Shorts 

TT HAS been said so many times that there must be something in it 

into seriously and systematically. 

At any rate, it's worth lookin 


The charge that short subject producers are consistently oversup- 
plying the market in quantity. 

Let's do a little hypothetical figuring. 

Take as the average situation a city having five first-run houses, 
each changing bill weekly and each using four shorts exclusive of 
newsreel on every program. 

This, which is giving them pretty much the maximum in the face 
of so many houses playing double features and those that use only 
two or three shorts aside from the newsreel, would require a total of 
1,040 shorts a year. 

Average output of short subjects for the past five years has been 
approximately 1,600 annually, or fully 50 per cent more than the 
market requires. 

Suppose the money spent on that unnecessary 560 shorts was 
devoted to improving the quality of the necessary 1,040 and in exploit- 
ing them for all they are worth. 

Wouldn't the chances of realizing something from the investment 
be much better? 

So, it's worth trying, then. 

But there's not much danger that it will be tried. 

More likely, a year from today the "double feature evil" will still 
be getting the blame, or carrying the alibi, for the short subject 


tographed from tombstones. 

Caught accidentally in a projection room recentlv and accorded a 
review in Film Daily, queries immediately began to pour in asking 
where the short could be obtained — proving that pictures of genuine 
merit not only are in demand but are eagerly sought. 

But the owner of the hilarious short couldn't be located; he prob- 
ably lost himself trying to sell his series to short subject department 
heads who admitted the shorts were great but Avho said they had a full 

Naturally, they couldn't throw 
out a dud series in order to make 
room for something sure-fire. 

Which also brings to mind that 
Tom Terriss came back from abroad 
a few months ago with some of the 
niftiest travel romance material 
ever seen on the screen, and he 
couldn't* get a release for the same 
"full-up" reason. 

'O IT 


new deal of 

SO 11 seems mat a 
some kind is what the short 
subject department needs. 

And among the substitutes for 
some of the slapstick stuff, it is sug- 
gested that a little more attention be 
paid to "magazine" material. 

Magazine reels appear to have 
among the best possibilities, espe- 
cially if they utilize color, serve 
more as a follow-up to the news- 
reels in the same way that published 
periodicals follow the newspapers, 
and carry some regular human in- 
terest humor by using clips from 
the film files of previous decades. 


Saturday, April 7, 1934 

Cartoons Cop the Spotlight 

Increasing Resources and 
Talent Make Animated Com- 
edies the Most Popular of 
Short Subjects. 


/ mi Beuren Animating Stuff 


"OTHING has aroused greater 
interest in the short subject 
leld than the animated car- 
toon comedies. These ingenious 
creations have passed three defi- 
nite stages, each time adding to 
their extensive work, as well as 
their popularity. 

\\ hen cartoons first appeared 
the} were received as a novelty. 
Many efforts were made during 
this period to simplify the proc- 
ess, but short cuts impaired the 

quality and so were discarded. Because of its intricacy, the cartoon's 
future was thought to be limited, but complications were offset by in- 
creasing resources and talent. Novelty itself held public interest, until 
sound was introduced, presenting an entirely new style of picture. 

Sound was like a gold mine for gags. There was humor in dialogue, 
funny sound effects and synchronized music, which emphasized and 
greatly enhanced the animation. The projectors were speeded up dur- 
ing this period which required many more drawings to slow the action 
to normal. The opinion about this time, although it involved more 
work and expense, was generally accepted that better results could be 
obtained l>\ putting the character action on celluloid, and the back- 
ground on paper, instead of the reverse system. This was the stage of 
"'The Barnyard Orchestras," comic operas, and musicals. 

Color was the third stage, which added tremendously to the cartoon's 
appeal and opened an entirely new field of ideas. Once more added 
expense and additional work confronted the producers, but again they 
•ja\e the public a superior product and finer entertainment. Color has 
been accepted and is being general ly used. 

A most important and ever-present change in the gradual improve- 
ment in animation and drawing. The animators have made great 
-hides toward the betterment of this art. and have achieved something 
which seemed humanly impossible. The cartoon characters actually 
live and act. with personality. 

Considering t lie progress of the films in the past four or five years, 
il i~ nol much lo expect that we shall soon see third dimension instead 
n| the Hal pictures we have now. This will again open a new field of 
ideas and gags. With the colorful, interesting and novel subject we 
have now. what the animated cartoons will he able to do under third 
ilimeii~i.ui is a very interesting subject for speculation. 

Entertainment Value of Car- 
toons Entitles Them to Rank 
as Feature Attractions in 



/'resident. Celebrity Productions 


THE LITTLE KING: We got code protection now, fellers. Listen to this: "No cartoon 
producer shall adapt a cartoon character of another in such a manner that the use of the 
adapted character shall constitute an ippropriation by him of the goodwill of the creator.' 

HE success of the "Conn 
Color Cartoons" series on 
the independent market has 
proved three things: 

First, that good product need 
not beg for a market — it will be 
immediately found and promptly 
hooked 1>\ a gratifying majority 
of theaters of all sizes and classes 
Second, that cartoons — especi- 
ally color cartoons — are headline 
attractions and are. therefore, 
"'features*" in point of actual box- 
office value. 

Third, that cartoons are in a class by themselves and should he 
marketed separately for the mutual advantage of the exhihilor and 
the producer. 

Footage doesn't make "features"- — the length of a picture doesn't 
make it an "attraction" — the high point of entertainment on an\ hill 
is the real "'feature" of the program, regardless of its length. Picture 
for picture — week in and week out — the cartoon is consistently the 
high point of entertainment on the vast majority of programs. They 
are commercial life savers that prevent audience disgust with programs 
over-stuffed with weak ''features." and there is no doubt that the car- 
toon, in many cases, has rescued the box-office from desertion. 

That showmen recognize the high importance of the cartoon is proved 
by two fads. First, the growing tendency lo show two cartoons on the 
program, and second, the tendency of distributors to "tie" features to 
the cartoon, instead of cartoons to the "feature" as heretofore. 

Observing these fads, and considering the possible effect of the code 
on short subject sales through major organizations during the coming 
season. Celebrity Productions plans lo release its entire output of color 
cartoons for 193 1-35 on the independent market. 

Through independent distribution, the "ComiColor" series and an 
additional series of six special color cartoons will be offered for 
appraisal as "feature attractions," free of any entanglements, to go out 
and sell seals for exhibitors on their entertainment merits. 

Animators Must Go Through Long Training 

4LTHOUGH main comic-strip newspaper artists have joined the 
ranks of sponsors for animated cartoons, few if any are con- 
cerned with the actual drawings of the releases. Original 
sketches of the characters to be used are generally supplied by the 
artist to the animators, who in turn re-create them for the screen. 
Jew "strip-cartoon" artists become good animators. It is an art in 
itself. The foremost animators of our presenl screen cartoon-, worked 
their way up from tracers, lo lillers-in. to in-betweens and to assistant 

Black and White Cartoons May Pass Entirely 

THE demand for color in animated cartoons has reached such 
proportions that black-and-white cartoon releases will be a thing 
of the past within (he next two years. Sales resistance to the 
latter type of cartoon was severely felt last year by producers and 
distributors. Il is known thai two of the most popular cartoon re- 
leases will take on color for the new season. Although the produc- 
tion cost of making color cartoons has nearly doubled the cost of the 
black-and-white type, film rentals for the short subjects have not 
increased in proportion. The black-and-white cartoon can be made 
by an organized compan} for about $12,500. Added cost necessitated 
by color not only includes expense at the production studio but in- 
creased print cost. Previous to sound, animated cartoons cost about 
> 1,500 each to make. 

The Sensational 

Reaction To Its 


First Publication 

Inspires Repetition 


Of This Important 

Vitaphone News . . . 


The star every showman in the country 
has been clamoring to play! We don't have 
to sell you . . .You know he's the ace rage of 
radio today! As usual WarnerBros. scooped 
all others in introducing this new star 
months ago— and the draw of hisVitaphone 
Shorts has grown to panic proportions 
in recent test engagements. Therefore . . . 

In response to unanimous exhibitor 
demand Warner Bros, will reissue 


Four 2-Reelers — Three 

To Be Released Week- 
After- Week Starting 
April 14th. 

Apr.l4-^/*)_J0E PENNER in "GANGWAY" 
Apr. 21 / Reei-M PENNER m "MAKING GOOD" 
Apr. 28 -(2 Reels -JOE PENNER in "YOU NASTY MAN" 

{Formerly "Here Prince") 


May 12-(2Reeis)-]Ql PENNER in "WHERE MEN ARE 

Mayl9-(/ /^/)-J0E PENNER in "A STUTTERING 

May26-f^^)-J0E PENNER in "TOREADOR" 

Ask any exhibitor who's played 
Penner . . . He'll tell you the only 
way to bill him is equally with 
or above the feature! 

Special new paper ready soon 
at your exchange! 

Vitagropb, Inc.. Distributors 


Saturday, April 

— k 

il 7, 1934 A 

Newsreels In A Cloud 

Film Daily Editorial Staff 

SECOND in importance on every screen is the newsreel. It stands 
out as the short subject for which exhibitor and theatergoer 
demand is greatest. Feature pictures come first, then the current 
events. What follows is of much lesser importance. These facts were 
definitely established in a recent survey carried on by the writer in 
behalf of Film Daily. However, in not one instance did an exhibitor 
specify which newsreel was the leader in popularity. Why? The 
answer is the lack of real, downright competition of which this 
department of our industry once boasted. 

During the past few weeks we have talked with the men who develop 
and compile the five domestic newsreels. None will admit that the 
public is not '"newsreel-conscious." We have perused reams of pub- 
licity secured by newspaper tie-ups. We have been shown thousands 
of lines of display advertising. Yet. all have admitted that the ordi- 
nary theatergoer doesn't care a whoop what newsreel is included on 
the program, just so long as one is on the bill. Each says his reel 
is the best. At least two claim to be the pioneer newsreel. Three 
claim to have inaugurated the "off-stage" voice. But not one is 
doing anything to elevate any one newsreel to such heights that it 
will stand head and shoulders above all competitors. 

Only a few years ago. hot-news stories were covered regardless of 
expense. A trans-oceanic airplane grounded in Newfoundland was 
equally as important to the newsreels as it was to the daily papers, 
and was covered with as much eagerness and enterprise. Today with 
the added cost of sound and the resulting lesser profits, newsreels 
"let them slide" when it means an expenditure of a few thousand 
dollars. They can't afford it. And they never will afford it nor will 
they again sponsor adventurous expeditions until something is done 
to stimulate a competition of which the public, and the exhibitor, is 
actively aware. 

The present generation can well remember when every newsreel 
was referred to by the ordinary layman as a "Pathe News." A similar 
state of affairs exists today in the cartoon branch of the movies. Much 
to the chagrin of many animated cartoon producers, their product 
ofttimes loses its identity when, regardless of what cartoon has been 
shown on the bill, the chances are that the spectator, in describing 
the program will say, "Then there was a Mickey Mouse cartoon, too." 
II t he cartoon makers can, through competition and talent, bring about 
this condition, so too can the newsreels revive the day when one series 
of current events was so far above its competitors that all other news- 
reels will he beclouded by the theatergoers' reference to any and every 
newsreel as the ". . . News." 

The investment in the newsreel branch of our industry is tremendous. 

Decline in competition rapidly 
relegating them to lower level of 
importance and public interest. 

It runs well into the millions. The manpower is great and of high 
quality. The machinery is stout and well oiled with systematic handling. 
Some editorial and technical staffs work unbelievably long hours, as 
in the case of Universal, Hearst Metrotone and Fox Movietone reels 
where the home-office staffs work for 24 hours at a stretch on two occa- 
sions each week. Millions of feet of negative are projected each month 
for the selection of current events. Hardly a spot on the globe is not 
within the reach of a staff newsreel comeraman. The United States and 
Canada are blanketed with staff and free-lance news-gatherers. Hundreds 
of portable sound-recorders, sound trucks and expensive camera equip- 
ments are in use. The work of news- gathering is interestingly arduous 
from the news desk to the intrepid cameraman who ofttimes risk their 
lives in the activity of their chosen vocation. The amount of actual 
labor and talent put into making our newsreels is incredible and yet 
for all of that, the newsreel is the least productive in actual profits of 
any short subject series on the market. 

The newsreel can sway a nation. It can present, to far greater 
advantage than the newspaper, the important issues in any campaign 
whether it be political or social. It can be. and has been, of inestima- 
ble assistance in the apprehension of criminals. It has waged cam- 
paigns against crime and racketeering. It did more to implant the 
NRA in the hearts and minds of the people than any other agency. 
And yet it remains the least productive. 

Competition among newsreels seems to be an inside secret. Some- 
thing that the editorial offices smugly claim but something that fails to 
be evident in practice or profit. 

Greater individuality in all newsreels brought about through the 
solicitation of ideas from outside sources, is one solution to the present 
state of competitive dormancy. A departure from the cut and dried 
display advertisements to a broader field of advertising with specific 
messages in each ad. A general building up of the character of each 
release. A more intelligent handling of the camera and a break-away 
from the accepted system of editing and narrating. All of these might 
be considered as constructive criticism. 

Time was when all newsreel cameramen worked as do newspaper 
reporters. "In a clique" but friendly enemies. Professional sociabil- 
ity ended when the cameras started to grind. Not so with today's happy 
family of five newsreels and an army of cameramen. 

After surveying the field from a non-biased viewpoint, one might 
readily come to the conclusion that, unless a large dose of the stimu- 
lant known as "competition" is soon administered to all concerned, it 
will unquestionably become the survival of the fittest. 



Fox Movietone 

Hearst Metrotone 




As a high spot in Educational's 

record-smashing season of BIG NAME 
comedies, E. W. Hammons now presents . . . 

& ^ ds ARe °* % 





v e 



WOW! > OF „ow.s 

■■V" ■■■■ % Fast, Original*** x * t*ev 


$A Coronet Come&q 

Produced by AL CHRISTIE *— * 

and filled with^ :***!!* * a 


(£>cUixxx£lcmal U-CctiMuU-s 


Distributed in U. S. A. by FOX Film Corporation 


e e<* • ■ 


Co«ftJ cS < 

*** *%>•*• 


A Goofy Riot 
of Laughs. 

• • • 



Saturday, April 7, 1934 

Publicity Pep for Shorts 


Film Daily Editorial Staff 

There is an abundance of 
showman aids in pepping 
up the public on the shorts. 

Typical M-G-M one-sheet boosting a 
Laurel and Hardy subject 

THE exploitation and advertising of the 
shorts is being given ever increasing con- 
sideration by wide awake -how men. 'I his 
is due in large pari to the use of outstanding 
"names*" featured on the radio, and whose ether 
fans are always eager to see their favorites on 
the screen. Then again there are certain out- 
standing series of shorts which have been steadily 
building a following, and to overlook playing 
these up in his advertising and marquee as well 
as other publicity mediums, would be passing up 
a sure tiling that no live exhibitor is doing in 
these days of keen competition. 

A perfect example of the strong support ex- 
hibitors are securing from shorts producers on 
publicity is that of the M-G-M campaign in back 
of the Our Gang comedies. Listed among the 
national tieups which have been arranged to fur- 
ther the interest of these comedies are Our Gang 
sweat shirts, blouses, neckwear, paper masks, 
clothes hangers, jig-saw puzzles, cut-out Kolor- 
Toon figures and coloring books. 

These items are directly tied up with the Our 
Gang comedies and are merchandised in com- 
munities where the shorts are shown. In many 
instances the tie-up is made simultaneously with 
the presentation of the comedy. The result of 

these extensive exploitation tie-ups has resulted in greater recognition 
of this product among exhibitors in all sections. 

Recently Paramount launched two special Short Subject Weeks dur- 
ing which the sales force concentrated on getting maximum playing 
time for shorts. In addition to this exhibitor steam-up. Paramount's 
advertising department went directly to the public with high power, 
specialized campaigns on the shorts. A special eight-page press book 
is now being prepared on ''Popeye the Sailor" and '"Betty Boop," 
giving ad slugs, poster material, trailer information and special sug- 
gestions for merchant tie-ups and theater exploitation. 

The advertising department of Paramount's partnership theaters in 
the Nortlnvesl have issued a special manual on '"Popeye the Sailor" 
in which the feature angle of the short is specifically stressed under 
the slogan: '"Make Popeye a Feature of your Program instead of Just 
Another Short Subject!'" The manuals, which outline amusement and 
cooperative ad-, advance trailers, lobby displays, etc., were distributed 
to all theater- under Paramount 
Theater Service Corp. jurisdiction. 

A fine example of alerl show- 
manship was that displayed b) the 
management of Loew's State thea- 
ter in Los Vngeles. They took ad- 
vantage of the return of Buster 
Keaton in two-reel comedies under 
the Educational banner to put out a 
big ballyhoo campaign. Keaton's 
"The Gold Ghost" was booked into 
a show offering a double feature. 
liiii in-icad of the ordinarj "double 
Feature" hilling, the management 
publicized a "Bin Three-I nit Holi- 
day Show." The newspaper ad 
layouts devoted the same amount of 

Hal Roach 

Window display by R. H. Macy 

-pace to the Educational featuretle as was de- 
\oled to either of the full length features. 

Not only was this plan carried out in the dis- 
play ads, but the State publicity department, ap- 
preciating the keen interest in Buster's return to 
the type of picture that made him famous, planted 
many feature stories about this in all the Los 
Angeles dailies. The trend of all these publicity 
yarns was that, after an absence of a year. Kea- 
ton would now be seen in the kind of picture that 
made him one of the world's foremost comics. 

A large array of promotional tie-ups are avail- 
able on Otto Soglow- "Little King" cartoons, pro- 
duced by the Van Beuren Corp.. for RKO Radio 
release. In merchandising channels, liquor glasses 
and accessories, humor books, milady's compact, 
greeting cards and other media enhanced by clever 
cartooning afford exhibitors a wealth of tie-ups in 
window displays and advertising columns. "Little 
King" glasses recently secured full window lie-up 
displays for RKO's New York theaters in Mat \ ".- 
and Bloomingdale's department stores. 

Department and drug store window and cos- 
metic displays are afforded through Soglow's 
creation of the '"Little King at the Kevhole" com- 
pacts. Bookstore and department store displays 
are offered through the '"Little King" volume pub- 
lished by Farrar and Rhinehart. Stationery store 
displays are offered in greeting cards of the "Little King" published 
by Simon and Schuster. 

The RKO Radio shorts also benefit through e\ten-i\e promotion over 
the radio of the Van Beuren Musicals made bv Meyer Davis. His or- 
chestra broadcasts are exceedingly popular, and tie-up directly with 
the musicals, as one of bis orchestras plays in each short subject. 

To help the exhibitors in taking advantage of the big star names 
featured in Vitaphone's shorts, Warners increased the quality of adver- 
tising accessories on current program. Among the selling accessories 
available are the following: For the two and three reel subjects the 
exhibitor is serviced with special colored one-sheets on each short: a 
set of four 11 x 14 lobby cards on each: a release sheet containing 
exploitation and publicity material on each number; and* half column 
star head mats, suitable for use in newspaper ads and programs. 

For the one-reel attractions. \ itaphone has made available a stock 
one-sheet for each series; with name, title cross snipes on each short; 

two black and white 8 x 10 stills for 
cacli number: a release sheet and 
half column star head mats, the 
same as for the two-reelers. 

A very extensive advertising 
campaign is being put out by Co- 
lumbia on their cartoon series of 

Last, and b) no means least — the 
advertising and exploitation cam- 
paigns on Halt Disney's Mickey 
Mouse and Sill) Symphonies. But 
these are so voluminous that an 
entire article would have to be de- 
voted to cover them. 

& Co. tieing up "Little King 
Van Beuren cartoons 

glasses with the RKO 






Saturday, April 7, 1934 


Boasberg. Al — RKO Radio 
Chase, Charley — Hal Roach 
Cummingi, Jack — M-G-M 
Duffy. Jeff — Larry Darmour 
Edwards, Harry 
Holmes, Ben — RKO Radio 
French, Lloyd — Hal Roach 
Home, James W. — Warren Doane 
Gotfler, Archie — Columbia 
Goulding, Alf. 

Lamonf, Charles — Educational 
Meins, Gus — Hal Roach 
Parrott, James — Hal Roach 
Ripley, Arthur — RKO Radio 
Stevens, George — RKO Radio 
White, Sam— RKO Radio 
White, Jules — Columbia 


Christie, Al — Educational 

Cozine, Ray 

Gilbert, Earl — Gem 

Grinde. Nick — Meyer Davis 

Henabery, Joseph — Vitaphone 

Hayes, Max 

Mack, Roy — Vitaphone 

Schwarzwald, Milton — Mentone 

Shores, Lynn 

Staub, Ralph — Vitaphone 

Waler, Fred 

Watson, William — Educational 

Short Subject 




Baker, Benny — Hal Roach 
Barclay, Don — Hal Roach 
Barty, Billy — Larry Darmour 
Beard, Matthew— Hal Roach 
Beckett, Scott— Hal Roach 
Chandler, Chick — RKO Radio 
Chase, Charley — Hal Roach 
Coghlan, Junior — Educational 
Clark & McCullough— RKO Radio 
Foy, Eddie, Jr. — Hal Roach 
Etting, Ruth— RKO Radio 
Farley, Dot— RKO Radio 
Grainger, Dorothy — RKO Radio 
Hardy, Oliver — Hal Roach 
Keaton, Buster — Educational 
Kelly, Patsy— Hal Roach 
Kennedy, Edgar — RKO Radio 
Kennedy, Tom — RKO Radio 
Lake. Florence — RKO Radio 


Laurel, Stan — Hal Roach 
McFarland, Spanky — Hal Roach 
Nelson, Billy— Hal Roach 
Rconey, Mickey — Larry Darmour 
Robinson, James — Larry Darmour 
Rickert, Shirley Jean — Larry Dar- 
Stevens, Marvin — Larry Darmour 
Sutton, Grady — RKO Radio 
Temple, Shirley — Educational 
Todd, Thelma — Hal Roach 
Tevis, Carol — RKO Radio 
Wakefield, Douglas — Hal Roach 


Blue, Ben — Vitaphone 
Barton, James — Mentone 
Claire, Bernice — Vitaphone 
Collins, Monty — Meyer Davis 
Courtney, Inez— Vitaphone 

Dr. Rockwell — Mentone 
Howard. Shemp — Vitaphone 
Howard, Tom — Educational 
LeRoy, Hal — Vitaphone 
Lahr, Bert — Meyer Davis 
Niesen, Gertrude — Vitaphone 
Penner, Joe — Vitaphone 
Patricola, Tom — Vitaphone; Educa- 
Reed, Janet — Vitaphone 
Ritz Brothers — Educational 
Roberts, Eddie — Educational 
Robinson, Bill — Vitaphone 
Roth, Lillian — Educational 
Shelton, George — Educational 
Spaeth, Dr. Sigmund — Vitaphone 
Truex, Ernest — Educational 
Van, Vera — Vitaphone 
Waters, Ethel — Meyer Davis; Vita- 


Adamson, Ewart — Educational 
Boasberg, Al — RKO Radio 
Butler, Frank— Hal Roach 
Cluett, Jack — Columbia 
Fields, Joe — RKO Radio 
Grey, Johnnie — RKO Radio 
Guiol, Fred— RKO Radio 
Levering, Josef — Larry Darmour 
Miller, Dave — M-G-M 
Pagano, Ernest — Educational 
Parsons, Harriett — Columbia 
Ripley, Arthur — RKO Radio 
Tobey, Robert — Columbia 
Smith. Pete — M-G-M 
Townley, Jack — RKO Radio 
White, Jules — Columbia 


Granet, Bert — Meyer Davis 
Henley, Jack — Vitaphone 
Herman, Justin — Vitaphone 
Hershey, Burnett — Meyer Davis 
Jarrett, Arthur. Sr. — Educational 
Kusell, Buddy — Meyer Davis 
Lambert, Glen — Vitaphone 
MacDonald, Ballard — Mentone 
Moran, Eddie — Vitaphone 
Otvos, Dorian — Vitaphone 
Singer, Dolph — Vitaphone 
Taylor, Matt — Meyer Davis 
Wald, Jerry — Meyer Davis 
Watson, William — Educational 
Woods, Sy — Vitaphone 



• Addresses are Hollywood or Los Angeles 
unless otherwise specified) 

Allen, E. H.— Educational Studios, 7250 Santa 
Monica Blvd. 

Allen. I. A. — Talisman Studios, 4516 Sunset 

Berke, William — Culver City. 

Beverly Hills Productions — 1963 S. Vermont Ave. 

Burr, C. C. — Educational Studios, 7250 Santa 
Monica Blvd. 

Clifton. Elmer — Republic Studios. 

Cummings, Jack — M-G-M Studios, Culver City. 

Darmour, Larry, Productions — 5823 Santa Mon- 
ica Blvd. 

Disney, Walt — 2719 Hyperion St. 

Doane, Warren. 

Foy, Bryan — Culver City. 

Fairbanks, Jerry, and Manny Nathan — Universal 
Studios, Universal City. 

Gilliam & Reed — 4376 Sunset Drive. 

Gillstrom, Arvid — General Service Studios, 6625 
Romaine St. 

Ginsberg, Henry — Hal Roach Studios, Culver 

Grey, Romer — 3680 Beverly Blvd. 

Hal-Lyons, Inc. — 4376 Sunset Blvd. 

Harman-lsing — 5653 Hollywood Drive. 

Lewyn, Lewis — Prudential Studios, 5360 Mel- 
rose Ave. 

Hutchinson, Charles. 

Iwerks, U. B.— 9713 Santa Monica Blvd. 

Lantz, Walter — Universal Studios, Universal City. 

Lesser, Sol — Taft Bldg. 

MacPherson & Berne — 1040 N. Las Palmas Ave. 

M2Scot Pictures — 4376 Sunset Drive. 

Myers, Zion — Columbia Studios, 1438 N. Gow- 
er St. 

Mintz, Charles B. — 700 Santa Monica Blvd. 

Rcpf, Harry — M-G-M Studios, Culver City. 

Roach, Hal — Hal Roach Studios, Culver City. 

Ryan, Phil— RKO Pathe Studios, Culver City. 

Schlesinger, Leon — 58.42 Sunset Blvd. 

Wafilms, Inc. — 7000 Santa Monica Blvd. 

Woodard. Howard & Stacy — Educational Stu- 
dios, 7250 Santa Monica Blvd. 


Audio Productions, Inc. — 250 W. 57th St. 
Bray Pictures Corp. — 729 Seventh Ave. 
Christie, Al— 35-11 35th Ave., Long Island City. 
Film Exchange, Inc. — 729 Seventh Ave. 
FitzPatrick Pictures, Inc. — 729 Seventh Ave. 
Fleischer Studios, Inc. — 1600 Broadway. 
Ideal Pictures, Inc. — 729 Seventh Ave. 
Magna Pictures— 18 E. 48th St. 
Hayes, Max, Production — 1560 Broadway. 
Mentone Productions, Inc. — 152 W. 42nd St. 
Gem Productions — 723 Seventh Ave. 
Moser, Frank, and Paul Terry — 203 W. 146th St. 
Paramount Pictures — 1501 Broadway. 
Visugraphic Pictures, Inc — 729 Seventh Ave. 
Vitaphone Corp. — 1400 Locust St., Brooklyn, 
N. Y. 


Producer or 
Series: Supervisor: Distributor: 

Adventures o( N:ws:eel Cameraman Fox Movietone Fox 

Aesop's Fables Cartoons Van Beuren RKO Radio 

Amos 'n' Andy Cartoons Van Beuren RKO Radio 

Baby Burlesks Jack Hays Educational (Fox, 

Battle for Life E. H. Allen Educational (Fox) 

Betty Boop Cartoons Max Fleisher Paramount 

Big V Comedies Vitaphone Warner Bros. 

Broadway Comedies Columbia Columbia 

Bimbo Cartoons Max Fleisher Paramount 

Broadway Melodies Vitaphone Warner Bros. 

Blondes & Redheads Comedies Louis Brock RKO Radio 

Blue, Ben, Comedies Vitaphone Warner Bros. 

Chase, Charley, Comedies Hal Roach M-G-M 

Clark & McCullough Comedies Louis Brock RKO Radio 

Clyde. Andy. Comedies E. H. Allen Educational (Fox) 

Color Cartoons Audio Productions Not set 

ComiColor Cartoons Animated Pictures Celebrity Pictures 

Coronet Comedies E.H.Allen Educational (Fox) 

Chaplin, Charley, Comedies Reissues RKO Radio 

Cubby the Bear Cartoons Van Beuren RKO Radio 

Curiosities Walter Futter Columbia 

Culbertson Bridge Experiences Louis Brock RKO Radio 

Etting. Ruth Vitrphone; RKO Warner Bros. ; RKO 

FitzPatrick Traveltalks FitzPatrick Pictures M-G-M 

Frolics of Youth E. H. Allen Educational (Fox) 

Goofy Movies M-G-M 

Goofytone News Gem Picture Prods Gem & Universal 

Headline Series Louis Brock RKO Radio 

Hollywood on Parade Lewis Lewyn Paramount 

Howard. Shemp Vitaphone Warner Bros. 

Howard. Tom. Comedies Al Christie Educational (Fox) 

Human Side of the News Master Art Master Art 

Keatcn, Buster, Comedies EH. Allen Educational (Fox) 

Kelly, Patsy, Comedies . . Hal Roach M-G-M 

Kennedy, Edgar, Comedies Louis Brock RKO Radio 

Koko Cartoons Max Fleisher Paramount 

Krazy Kat Cartoons . Charles B. Minlz Columbia 

Lahr. Bert, Comedies Meyer Davis-Van Beuren RKO Radio 

Langdon. Harry, Comedies . . . E. A. Gillstrom Paramount 

Producer or 
Series: Supervisor: 

Melody Masters Vitaphone 

Mentone Musicals Mentone Pictures 

Mermaid Comedies E. H. Allen 

Laurel & Hardy Comedies . ...Hal Roach 

Little King Cartoons Van Beuren. . 

LeRoy. Hal. Comedies ...Vitaphone... . 

Living Book of Knowledge . Film Exchang; 

Looney Tunes Cartoons Harman-lsing 

Magic Carpet of Movietone Fox Movietone 

March of the Years Columbia 

RKO Radio 
Warner Bros. 
Film Exchange 
Warner Bros. 


Warner Bros. 


Educational (Fox) 

Merrie Melodies Cartoons . . Harman-lsing Warner Bros. 

Mickey McGuire Comedies Louis Brock RKO Radio 

Mickey Mouse Cartoons Walt Disney United Artists 

Minute Mysteries Columbia Columbia 

Moran and Mack Comedies E. H. Allen Educational (Fox) 

Movie Tintypes Fox Fox 

Musical Moods Audio Productions Not set 

Musical World Journeys Vitaphone Warner Bros. 

Musicomedies Louis Brock RKO Radio 

Natural Science Audio Productions Not set 

Oddities M-G-M M-G-M 

Organlogues Master Art Master Art 

Orphan Oddities Film Exchange Film Exchange 

Oswald Cartoons Universal Universal 

Our Gang Hal Roach M-G-M 

Outdoor Talking Pictures Robert C. Bruce 

Pallefte-Catlett Comedies Phil L. Ryan Paramount 

Pepper Pot Comedies Vitaphone Warner Bros. 

Pet Superstitions Jack Nelson Master Art 

Popeye the Sailor Cartoons Max Fleisher Paramount 

Port O' Call Imperial Monogram 

Rambling Reporter Bray Pictures Columbia 

Rice, Grantland, Sportlights Grantland Rice Paramount 

Scrappv Cartoons Columbia Columbia 

Screen Classics Imported Kinematrado, Inc. 

Screen Snapshots Columbia Columbia 

Screen Songs Cartoons Max Fleisher Paramount 

Screen Souvenirs Paramount Paramount 

Silly Symphonies Cartoons Walt Disney United Artists 

Strange as It Seems Nathan-Fairbanks Universal 

Terrytoons Frank Moser-Paul Terry Educational (Fox) 

Todd, Thelma Hal Roach M-G-M 

Torchy Comedies C. C. Burr Educational (Fox) 

Treasure Chest EH. Allen Educational (Fox) 

Travelaughs Walter Futter Columbia 

Truex, Ernest, Comedian Al Christie Educational (Fox) 

Vagabond Adventure Series Van Beuren RKO Radio 

Van Beuren Musicals Meyer Davis-Van Beuren RKO Radio 

Vanity Comedies Al Christie Educational 

Vaudeville on Parade Mentone Productions Universal 

Willie Whopper Cartoons Animated Pictures M-G-M 

Wizard of Oz Ted Esbaugh 

World of Sports Columbia Columbia 

"It says a 
lot in three 
inches . ♦ ." 


Metro-Goldwyn-Mayer's Shorts 
have had their best year. Quality 
is the reason! These Hal Roach 
Comedies outshine all others: 
Laurel-Hardy; "Our Gang"; 
Thelma Todd-Patsy Kelly; Char- 
ley Chase; Hal Roach Musical 
Comedies and All-Stars. 

One of the new sensations in Short 
Subjects is M-G-M's Goofy Movies, 
with Pete Smith's laugh-talk. His Sport 
Champions and Oddities are going 
great also. Fitzpatrick Travel Talks and 
and Willie Whopper Cartoons (some 
in color) complete this advertisement. 
Short — but sweet! 



Saturday, April 7, 1934 


"Wrong Direction" 

(Edgar Kennedy Comedy) 

Radio 21 mins. 

Laugh Riot 

This one should wow 'em in any 
showman's theater. The comedian 
plays the part of an assistant di- 
rector who is called in to finish the 
picture when the director is taken 
ill. But wifey (Florence Lake), ma- 
in-law and brother-in-law bust in to 
the studio and between them they 
manage to cause about two score of 
retakes and drive Kennedy almost 
insane. The finish is a near-riot as 
brother-in-law gums up the final 
"take" by falling off the bridge 
above right into the set. Directed 
by Alf Goulding. Produced by Lou 
Brock. Story by Joseph A. Fields. 

"The Old Maid's Mistake" 

(Headliner Comedy) 

Radio 20 mins. 

Has the Gags 

One of the best gagging comedies 
of the year. Walter Catlett plays 
the part of the manager of a vaude 
house dying on its feet. Three old 
ladies want to give a show for the 
combined women's clubs of the city, 
so he puts on a sample show for 
their benefit. He presents a half 
dozen acts, and stands in the or- 
chestra directing the show and try- 
ing to sell the three old maids at 
the same time. The payoff comes 
when the ladies say the show is 
okay, and he learns that the entire 
membership of the women's clubs 
is "just us three." Al Boasberg di- 
rected and wrote the skit, which is 
filled with his wisecracks and some 
very funny spoofing and kidding. 
Has a sparkle to it that should 
please. Produced by Lou Brock. 

"Adventures of the Newsreei 


(Outdoing the Daredevils) 

Fox 10 mins. 


Some unusual scenes of daring 
and nerve by stunt men and others. 
Highlight is the climactic shot in 
which a human fly, climbing a sky- 
scraper, slips and falls to his death. 
Workers cleaning church steeples 
and the Statue of Liberty, a chap 
climbing to the top of the pyramid 
that peaks a Wall Street sky- 
scraper, and other risky feats are 
included in the collection. 

"Laughing with Medbury Among 

the Nordics" 

Columbia 9 mins. 


More of that very amusing com- 
ment by John P. Medbury accom- 
panying travelogue material and 
thus giving it added entertainment 
value. This particular journey starts 
with airplane views of Bavaria and 
the site of Oberamergau's famous 
Passion Play presentation. Then 
the scene shifts to Holland, where 
among the canals and windmills 
Medbury finds a pretty fertile field 
for his wisecracks. 

"All On Deck" 


Gertrude Niessen and Del Campo 

Paramount 8 mins. 

Good Musical 

A clever musical with Gertrude 
Niessen copping the spotlight ren- 
dering two song numbers. Locale 
is a pirate ship fashioned after the 
Pirate's Den, a Village night club, 
where the entertainers do their 
stuff. Three Singing Sailors open 
with a snappy number, followed by 
Del Campo, then a comedian, with 
Miss Niessen finishing off the group. 
Audience reaction at the Rialto was 
highly favorable. 


(Vagabond Adventure) 

Radio 9 mins. 


A very delightful travel picture, 
with a fine narration. Takes the 
audience to the Bay of Funchal, the 
principal port of the Island of Ma- 
deira. This delightful old world 
spot is covered from every one of 
its quaint aspects, showing the life 
of the natives, the cog railway up 
a mountain 4,000 feet, the mode of 
travel of the natives in Carros, a 
vehicle mounted on runners and 
drawn by bullocks, and finally, the 
ancient wine cellars where is stored 
the vintages famous throughout the 
world. A real novelty because of 
the unusual views of this little 
known island that are presented 
with perfect photography and a fine 
sense of showmanship. 

"Scrappy's Auto Show" 

(Scrappy Cartoon) 

Columbia 7 mins. 


After taking a look at an auto 
show, Scrappy and his pal construct 
a home-made machine and take it 
to the showrooms, where it per- 
forms various antics and cops the 
plaudits. Nothing much to it in the 
way of cleverness, but makes fair 
entertainment of its kind. 

"Marine Marvels" 

(Grantland Rice Sportlights) 

Paramount 7 mins. 


Another of the Rice Sportlights 
in which various phases of water- 
sports are interestingly depicted. 
Opening scene is a group being 
towed by a motor boat. Many of 
the scenes were taken under-water, 
revealing the floral growths. Log 
lolling episodes are followed by 
Helene Madison, swimming cham- 
pion, giving a demonstration of the 
"water waltz." The windup con- 
sists of interesting scenes of both 
high and fancy diving with Des 
Jardin, national champ, demon- 
strating various spins and twisters. 
Well liked. 

"The Undieworld" 

with June Brewster 

Radio 21 mins. 

Original Comedy 

A highly original comedy yarn 
with lots of surprise twists. Big 
Boy Williams plays the role of a 
gangster who is smitten with two 
girls he sees in an adjoining apart- 
ment. With the help of Grady Sut- 

ton as a violinist he gets acquainted 
with the girls, he posing as the ac- 
complished musician and making his 
hired pal act the part of the notori- 
ous gangster. The fun gets hilari- 
ous when they all visit a real tough 
joint and the big shot gangster run- 
ning it drafts the violinist into his 
services, believing he is a bad killer. 
This one has plenty in the way of 
clever comedy situations and gets 
away from the routine material. Di- 
rected by George Stevens. Produced 
by Lou Brock. Story by Jack Town- 
ley and Jean Yarbrough. 

Guy Shy in 
"I Scream" 

with Shemp Howard and Lionel 


Vitaphone 20 mins. 

Weak Slapstick 

Just one of those thrown together 
comedies, too poorly handled to get 
more than an occasional weak laugh. 
Gus Shy, a uniformed ice cream 
peddler, is hooked by an insurance 
company and assigned to go into 
a tough neighborhood and promote 
friendship between a couple of 
tough factions whose activities are 
costing the company a lot of dough 
in death benefits. Shy gets himself 
mistaken for a tough racketeer, and 
so on. 

E. M. Newman in 
"Jerusalem, the Holy City" 

(E. M. Newman Musical World 


Vitaphone 10 mins. 


Besides being entertaining from 
a travelogue viewpoint, this sub- 
ject contains an impressive current 
of interest that makes it unusual 
in its class. Intelligent running talk 
and appropriate musical score are 
aids to the fine photography and 
the very engrossing scenes, chiefly 
of a religious nature. 

Funny Bunny dance ensemble staged at Radio City Music Hall in conjunction with current 

showing of the Silly Symphony. "Funny Little Bunnies." The backdrop is a reproduction 

ot the 40x60 enlargement put out on this short. 

"The Brave Tin Soldier" 

(ComiColor Cartoon) 

Celebrity 7 mins. 


The third in the P. A. Powers 
series of colored cartoons and it 
rates as good if not better than the 
two which preceded it. Here is the 
famous nursery classic of the tin 
soldier and the toymaker who sent 
the poor soldier out into the world 
with one leg missing. Then the 
cartoon takes up the romantic ad- 
ventures of the tin soldier with the 
dancing doll. It is well executed 
technically and filled with fine com- 
edy touches, and something you sel- 
dom get in cartoons — a touch of 
pathos over the plight of the one- 
legged soldier trying to be roman- 
tic with his lady love. A fine musi- 
cal score, with the theme of "The 
Wooden Soldiers." 

Saturday, April 7, 1934 




iy »I 

Names, Music and Youth, 
Educational 34-35 Policy 


President, Educational Pictures 

"DIG name personalities, music, and 
youth. These will be the foun- 
dation on which Educational will 
build its short subjects program for 
1934-35. We feel that our experi- 
ment in moving part of our comedy 
production to New York has been 
even more successful than we had 
hoped for. By writing, casting and 
shooting comedies here, we have 
been enabled to present far more 
star names of unquestioned box- 
office strength than we could have 
done otherwise . . . more big names, 
in fact, than we have ever seen be- 
fore on one season's group of com- 
edies. Such names as Ernest Truex, 
Helen Morgan, Milton Berle, Bob 
Hope, Stoopnagle and Budd and The 
Three Ritz Brothers are important 
in anybody's theater. Since our 
work with such famous stage and 
radio stars this season has been so 
satisfactory, and since these and 
others have been available to us only 
for work in the East, we shall, of 
course, continue a large part of our 
activity here. Ernest Truex has al- 
ready signed to make a number of 
pictures for us, and several other 
important stars will be announced 

The musical comedy, and the 
"comedy with music," have found 
such an eager market this season, 
that it is our intention to increase 
the number of such subjects on our 
new schedule. By "comedy with 
music," I mean the picture with com- 
plete and logical comedy story, into 
which new music has been woven 
without disrupting the comedy story. 

Prominent display given to short subjects by 
Rsdio City Music Hall in its newspaper ads. 

Another example of giving space 
to shorts in newspaper ads. 


Out of 101 one-reelers and 24 two- 
reelers scheduled by Paramount for 
the 1933-34 season, 72 one-reelers 
and 20 two-reelers, or about three- 
fourths of the program, have been 
completed. This leaves only four 
two-reelers and 29 one-reelers to go. 

71 Short Subjects 

On Imperial Lineup 

Imperial's 1934 short subject 
lineup includes a total of 71 sub- 
jects, divided into seven series, as 
follows : 

13 one-reel Edgar Guest Poetic 
Gems, 13 one-reel Spicy Silhouettes, 
13 Travelogues in color, 8 three-reel 
westerns featuring Wally Wales, 12 
two-reel action melodramas, 6 two- 
reel kiddie reviews and 6 one-reel 

In other words, the music is fitted 
to the comedy, rather than the com- 
edy being written around the songs. 
Such a picture was "Going Span- 
ish," featuring Bob Hope and Leah 
Ray. . 

There will be not less than 12 
Musical Comedies on Educational's 
two-reel output for 1934-35, and the 
popularity of the musical number 
will have just as big an influence 
on our single-reel line-up. It is my 
firm conviction that, more and more, 
the music of the average theater 
program will be presented through 
the short subject. 

Youth will be evident not only in 
the Frolics of Youth, where the 
whole story revolves around the an- 
tics of the younger set, but will add 
its influence throughout the whole 
program. Youth and beauty will 
have a prominent place in all our 
comedy casts. 

Comedy Treatment Must Change With Public Mood 

Short Subject Sales Manager, RKO Radio Pictures 
/"vURS is a business ot constantly changing paces and that is why the making of a 
comedy requires such care and skill. As public mood changes, so must comedy 
treatment be altered from time to time so there be no stagnation and that a con- 
sistent flow of good product be maintained. 

Too often has it been said that the value of shorts to a program cannot be 
estimated. That is not true. But many times the proper shorts are not set in With 
the feature, which, as a result, makes for an uninteresting program. 

There is no reason for that kind of booking — shorts constitute 50 per cent of 
the show and an exhibitor should make it his business to see that his program is 
balanced, and also, to take advantage of "marquee names" in shorts and "scoops" in 
the News Weeklies. 

If this procedure is followed, and the exhibitor gets every advantage out of his 
short subject program by getting behind it in earnest, I feel sure that better business 
will result therefrom. 

Sees Code Benefiting 

Independent Shorts 

Restrictions of the code on the 
forcing of shorts with features by 
major companies will prove of con- 
siderable benefit to independent short 
subject producers, in the opinion of 
John M. Crinnion, president of Amity 
Pictures. By virtue of his individual 
effort, the independent producer can 
build character and individualism 
into his shorts, making both quality 
and novelty possible, says Crinnion. 

In the last six months Ainity has 
released 11 shorts, ranging from 
one-reel subjects to four-reelers, and 
headed by the musical featurette, 
"Puss in Boots." 

Miniature Press Sheets 
On Walt Disney Subjects 

As an additional aid in helping 
showmen sell their Walt Disney 
"Mickey Mouse" and "Silly Sym- 
phony" programs to the public on a 
scale similar to a feature, the United 
Artists publicity department is now 
making available separate miniature 
press sheets on each of the Disney 
short subjects. 

Besides containing many exploita- 
tion suggestions, which have been 
tried and proven in tie-ups in New 
York City, each press sheet consists 
of an assortment of one and two 
column ad and publicity cuts, lobby 
material and an attractive array of 
publicity material suitable for local 

Among the other accessories of- 
fered in the Disney press sheets are 
sets of 8 x 10 stills, a stock one 
sheet, a special trailer and a colored 
40 x 60 display. 

Powers Output on Schedule 

The total of 19 cartoons from 
Celebrity Productions, this season 
have been produced or are in pro- 
duction in accordance with schedules. 
Twelve of these are on the M-G-M 
program, -and six are being released 
on the independent market. 

Of the Powers ComiColor series 
of six cartoon fairy tales in color, 
three have been released and three 
are in work for release at six-week 

Seven "Willie Whopper" cartoons 
in black and white have already 
been delivered to M-G-M by Cele- 
brity, and six more subjects are in 
various stages of production for 
current season release. 


The keynote of short subjects for 
the coming year will be novelty and 
humor, according to Abe Montague, 
Columbia sales manager. "Even 
the cartoons will depend more on 
humor than on animation," says 
Montague. "During the last few 
years we have developed the me- 
chanical possibilities of cartoons so 
fully that animation alone no longer 
entertains. Personalities will con- 
tinue to be important but only when 
they are given adequate and proper 
material. Names without novelty 
and comedy mean little. And the 
novelty must exist in the material 
as well as in the treatment." 

16 Shorts for 1934-35 
Scheduled by Film Exch. 

A third series of the "Living 
Book of Knowledge," consisting of 
eight novelty animal and travel sub- 
jects, will be included in the 1934- 
35 program of the Film Exchange, 
according to H. Pergament. Among 
other subjects will be "Gow," four- 
reeler with feature version; "Peace," 
three-reeler; "Orphan Oddities," in- 
cluding "Strange Wedding Sign," 
"Believe It or Don't," "Jack and 
Jill," "Otto Gray and His Cowboys" 
and two other subjects. 

One-sheet for exploitation of two-reel 
Ernest Truex comedy. 



Saturday, April 7, 1934 

Cartoons Have Kept Faith With Public 


Producer of Educaticnal's Terry-Toons 

THE reason the animated cartoon has endured through two decades of motion picture 
production is that the producers of this type of entertainment have "kept faith 
with the public.'' What I mean by "keeping faith with the public" is that the ani- 
mated cartoon at its inception set out to provide clean, wholesome fun, suitable for 
the youngest minds, and it has never deviated from this plan. 

In a course which followed the path of least resistance, there would be many 
situations which sacrificed wholesomeness for laughs. In this medium the opportuni- 
ties for "crossing the borderline" are leg on, but it would be fatal to animated car- 
trons to yield to this kind of temptation. Producers of animated cartoons must never 
— and need never — jeopardize the good wiil of parents. And, actually, I don't believe 
that in these many years a child has ever been cautioned against an animated cartoon 
by his mother. 

The absolutely universal appeal of the animated cartoon proves conclusively that 
entertainment can be kept clean and still be entertainment; that, as a matter of 
(act, the bulk of the population does not want vulgarity or suggestiveness in its 
motion picture entertainment. 

The high degree of creativeness in animated cartoons may be attributed to some 
extent to the fact that in steering clear of the obvious "low comedy" which often 
suggests itself, we have had to branch out in the development of humor. This, of 
course, is not easy, but its originality and freshness are the very life of the animated 


With 52 of its 91 shorts for the 
1933-34 season already completed, 
M-G-M expects to deliver the re- 
mainder on schedule before the mid- 
dle of July. 

The; Hal Roach studios have com- 
pleted 26 two-reelers, including four 
Laurel-Hardy, five Charley Chase, 
five Todd-Kelly, three Our Gang, 
five All-Star and four Musical 
Comedies. Sixteen are still to come 
from Roach. 

Of the shorts produced direct by 
M-G-M, four series consist of one- 
reelers, only the Musical Revues be- 
ing of 20-minute duration. Of six 
of the latter scheduled, three have 
been finished. The four one-reel se- 
mclude the FitzPatrick Travel- 
talks, seven completed, five to go; 
Willie Whopper cartoons, six ready, 
seven more to be filmed; M-G-M 
ties, seven of 12 already re- 
leased; and Goofy Movies, three of 
the scheduled six completed. 

Several New Series Listed 
On Kinematrade Lineup 

Coming releases of shorts by 
Kinematrade, Inc., will include "Ye 
Olde Time Illustrated Song Series" 
of 13 single reels; "News from the 
Dailies," 13 one-reelers; "Head 
Hunters in the Amazon," two-reel- 
ers ; "A Summer Trip in Dalsland," 
one-reeler, and other subjects. Ar- 
rangements have been made for a 
quantity of material from Switzer- 
land, England, France and Czecho- 
slovakia, according to Roman Re- 

Kinematrade at present is releas- 
ing "Eine Johann Strauss Fantasie," 
"Main Stem," "Soviets on Parade," 
"Zitari" and a travel group of 12 
one-reelers called "Screen Classics." 

Though not optimistic over the 
outlook for shorts, Rebush says pub- 
lic reaction to good travel shorts 
continues favorable. 

Moray Contacting Field 
For New Ideas on Shorts 

In the course of his present ten- 
week tour of Warner-First National 
exchanges, Norman H. Moray, ex- 
ecutive in charge of shorts and trail- 
ers, will hold conferences with mem- 
bers of the field sales force and 
with exhibitors to find out what type 
of shorts are most in demand. Moray 
is now on the coast and will also 
visit Canada before returning to 
New York about May 1. Vitaphone's 
L934-35 lineup will be determined 
largely upon the results of his tour. 


al threc-shest 
tising Amos 

bulletin used for adver- 
n' Andy cartoon. 

Penner Subjects in Demand 

Following announcement that it 
would re-release its series of shorts 
starring Joe Penner, who has 
achieved wide popularity over the 
radio in recent months, Vitaphone 
reports a flood of requests for book- 
ings on these subjects. Before defi- 
nitely deciding to re-issue the 
shorts, several t ryout bookings were 
made in New York with highly fav- 
orable results. The Penner eom- 
edii were given equal billing with 
the feat mes, and RKO houses even 
prepared a special trailer on them. 
A new line of advertising acces- 
is troing- with the subjc 

RKO Dropping Slapstick 
In New Season's Comedies 

Three-color one-sheet poster supplied 
on the Buster Keaton comedies. 


Production has been completed on 
more than 75 per cent of Educa- 
tional's 1933-34 program, with 78 
one and two-reelers of the 103 sub- 
jects in the line-up finished. With 
each production unit, both in New 
York and Los Angeles, working 
about a month ahead of the release 
schedule, the entire program will be 
finished in June. 

On the coast, two more Andy- 
Clyde starring comedies are yet to 
be made, to complete the series of 
eight. The first of the remaining 
two, tentatively titled "Hello Pros- 
perity," has just finished camera 
work this week and is now being 
edited. The fifth Frolics of Youth 
is also under way, leaving one more 
to be made, while the second comedy 
starring Buster Keaton will be pro- 
duced for the Star Comedy Special 
series. Stacy and H. L. Woodard 
are working on the Battle For Life 
subject to follow "Born to Die," 
which has just been released. 

In New York Al Christie is pre- 
paring for production the third Star 
Comedy Special to star Ernest 
Truex, and will follow this in pro- 
duction with the fifth Tom Howard 
Comedy for the season and then a 
Musical Comedy, the fourth in this 
series. With "Joe's Lunch Wagon" 
in the Terry-Toons series completed, 
and "Just a Clown" nearing comple- 
tion, Producers Moser and Terry are 
preparing to start on "The King's 
Daughter," the nineteenth in this 
erie of 26. 


Associate Producer in charge of RKO Radio 
(Comedy Production Unitl 

ANY producers of comedy subjects 
who are satisfied with their out- 
put, no matter how excellent that 
output is, are dead producers, walk- 
ing about unburied! Having been 
engaged in distribution for 12 years 
I feel competent to state that the 
RKO two-reel output produced last 
season by Louis Brock was equal 
and in many instances superior to 
the best efforts of other studios. 

Two films were recognized by 
"Liberty Magazine." 

Another, "So This Is Harris," 
written by Ben Holmes, produced 
by Mr. Brock and directed by Mark 
Sanorich, won the Academy award 
as the best subject of its kind in 
1933. Still another, "A Preferred 
List," was second in the balloting. 

With all that, however, continued 
progress calls for improvement. We 
must continually strive for better 
entertainment and greater box office 
drawing power. To that goal, our 
unit will make a definite yet subtle 
change in policy. This change will 
mark the beginning of a new trend, 
characterized by less of the so-called 
slapstick and by more situation, 
story and plot. We will have fewer, 
if any, time worn gags, pie tossing 
and parabolic tumbles. And we 
will have more logical, human hu- 
mor, augmented by casts of better 

Pure slapstick comedy appeals to 
probably not more than 30 per cent 
of an audience. We plan to reach 
the remaining 70 per cent with bet- 
ter stories, greater production 
values. That is a sound business 
and entertainment measure. 

As for musicals, no change is con- 
templated other than better casts 
and quality. 



* ' f. LEAH RAY 

Poster in colors on Musical Comedy 
featuring Bob Hope. 

Saturday, April 7, 1934 





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With production activities paced 
at the highest peak in its history, 
the Brooklyn Vitaphone studio has 
completed 90 per cent of its shorts 
for the 1933-34 season. Only 13 
Vitaphone subjects remain to be 
filmed to complete the company's 
scheduled line-up of 130 shorts. 

The 130 releases on the Vitaphone 
release schedule are divided into 
seven series, as follows: 32 "Broad- 
way Brevities" musical comedies, 
including 29 two-reelers and three 
of three-reel length; 20 two-reel 
"Big V" comedies; 13 one-reel 
"Melody Masters" shorts starring 
nationally famous orchestras; 13 
one-reel "Musical World Journeys" 
by E. M. Newman, world famous 
lecturer, author and traveler; 26 
one-reel "Pepper Pot" novelty num- 
bers; 13 one-reel "Merrie Melodies" 
song cartoons and 13 one-reel 
"Looney Tunes" laugh cartoons, the 
latter two series produced by Leon 
Schlesinger at the Warner Bros. 
West Coast studios for release 
through Vitaphone. 

The "Broadway Brevities" series 
include a series of six Technicolor 
musicals produced at the Warner- 
First National Burbank studios. 

The shorts to be completed on the 
Vitaphone line-up include nine sin- 
gle reel cartoons and four two-reel 
"Broadway Brevities" musicals. 

5 F. N. Releases Set 

Release dates on five First Na- 
tional pictures have been set, as 
follows: "20 Million Sweethearts," 
May 26; "Fog Over Frisco," June 
2; "Side Streets" and "Circus 
Clown," June 30; "Return of the 
Terror," July 7. 

Two Warner pictures, "Harold 
Teen" and Registered Nurse," are 
being nationally released today. 

2 More "Wild Cargo" Holdovers 

In addition to playing a second 
week at the Radio City Music Hall, 
RKO's "Wild Cargo" is being held 
over at Keith's, Washington, and 
the Golden Gate, San Francisco. 

Fox Upheld on Title 

An injunction to restrain Fox 
from using the title, "Bottoms Up" 
on one of its films has been denied 
by Judge Philip McCook in Supreme 
Court, County of New York. The 
injunction was asked for by John 

Wind Up "Mickey" Season 

Philadelphia — The Junior Cinema 
Guild and the Junior League of Phila- 
delphia will present today, at the Penn 
Athletic Club, the last "Mickey Mouse 
Day" of the current season. Walt Dis- 
ney's famous Silly Symphony, "Lullaby 
Land," will be featured on the program, 
and as an extra added attraction one 
of the recently re-issued Charlie Chaplin 
comedies will be shown. 


• • A POWERFUL champion of Eastern production is 

Herbert J. Yates who delivers a series of terrific blows 

to the Fairy Tale generally believed in to the effect that 

Hollywood is the only place where American pictures can be 

properly made in quantity production Mister Yates was 

interviewed by Irene Kuhn staff writer of the "World 

Telegram" and here are some of the telling points he 


T ▼ ▼ 

• • • HE STARTS out by saying that we have made a 

great error in concentrating production in one spot he 

recalls the earthquake there last year a few miles away 

Hollywood is definitely in the Earthquake Zone 

the next disturbance might plump itself right in the heart of 
the studio district and zingo! the entire indus- 
try would be crippled in a few minutes through a cataclysm 
of nature and where could we turn for picture produc- 
tion? the biz would be absolutely licked RUINED 

and it MIGHT happen 

V ▼ V 

• • • FOR THIS reason it is vitally important 

that every company should make some of its product in the 

East From the financial viewpoint, the banks would be 

interested in Eastern production investment production 

here would give the financial man a chance to observe at first 

hand what is going on how his money is being spent 

not squandered, as was so often the case in Hollywood 

blind investing is over, too, as far as the public is 

concerned there are 12,000,000 people in the metropoli- 
tan territory from them millions could be raised for 
New York production they could see their dough at 

work and that confidence and sense of security would 

bring the necessary capital to build big studios here in the East. 

T ▼ ▼ 

• • • ANOTHER TELLING point Herbert J. makes is 

that 80 per cent of the talent in Hollywood is combed 

from the New York stage there are thousands of bit 

players on the New York stage who could be developed as 

attractive screen players they would answer the public's 

insistent cry for new faces but these bit players can't 

get to Hollywood on speculation they would take nomi- 
nal salaries to work in Eastern production for they 

would still have opportunity to do their stage work 

T Y Y 

• • • WITH THIS expanding eastern production func- 
tioning instead of a handful of stars dominating the 

industry as at present, and dictating terms we could 

have at least 50 potential stars to draw from for far 

less dough than the ten snippy stars a healthy condition 

everybody benefiting and the system of Auto- 
cratic Stars smashed forever 

T T ▼ 

• • • SO THIS doughty fighter of a thousand Film Bat- 
tles asserts "Eastern production is here to stay as far 

as my group is concerned It is my prediction that by 

fall, production in the East will be so heavy that there will not 

be enough studios available to supply the demand." 

that's Great! and we're betting that H. J. will go the 

distance and finish a winner hell, he always does 

he's the most Consistent Fighter and Winner 

in Film History anything that boy tackles is earmarked 

with Gold meaning Success if there's one thing 

we love to Boost it's Eastern Production for it means 

so much to everyone engaged in the biz in the East so, 

thanks, Mr. Yates and to you, Irene Kuhn, for one of 

the best newspaper interviews accorded a big film exec that it 

has ever been our privilege to steal but you won't mind 

it's in a Good Cause 

▼ T ▼ 

• • • THEY ARE all set over at the Empey Club with 

the license for that spiffy bar and Peggy McGee on the 

switchboard is kept busy answering queries about it some 

of yesterday's luncheoners included Harry D. Buckley, Harry 
Shiftman, Ed Schnitzer, Joe Brandt, Lou Blumenthal, Dave 
Loew, Mort Spring 


Columbia's 1933-34 short program 
is now more than two-thirds com- 
pleted. The complete program com- 
prises 104 single reelers and 26 two- 
reelers, and the 1934-35 schedule 
will be approximately the same in 

The single series consist of "March 
of Years," "Minute Mysteries," 
"Krazy Kat," "Scrappy," "World 
of Sport," and "Laughing with Med- 
bury." The two-reelers are "Mickey 
McGuire," "Broadway Comedies" 
and "Musicals." 

Among the latest two-reel features 
released this month, or shortly to be 
seen, are "Stable Mates," featuring 
George Sidney and Charlie Murray; 
"Mickey's Rescue" and "Mickey's 
Medicine Man," and "Love Detec- 
tives," with Frank Albertson and 
Betty Grable. 

Among the single reelers which 
are now ready for release are "Bow- 
ery Daze" of "Krazy Kat" series 
and "The Toy Shop," "Scrappy" 

300 Radio Stations in Tieup 
On Warner's 'Sweethearts' 

One of the most extensive radio 
iplugs ever accorded a motion pic- 
ture has been set by Warners as 
part of the big national exploita- 
tion campaign for "20 Million 
Sweethearts." To date, over 300 
radio stations in key cities over the 
country have been contacted to 
broadcast the electrical transcrip- 
tion program, which features the 
tune hits from this picture, as well 
as strong selling dialogue on same. 

These radio plugs are in addition 
to the company's plan for a nation- 
wide New Talent Contest, for which 
they are dickering with a major 
broadcasting network. 

Tom Cochrane Promoted in Far East 
John W. Hicks, Paramount for- 
eign department executive, has pro- 
moted Tom Cochrane to division 
sales manager in charge of the 
Orient. His territory embraces 
Japan, Korea, Manchuria, China 
and the Philippines. Cochrane was 
formerly "managing director for 

Continues in Gulf Ass'n Post 

New Orleans — John D. Duffy will 
be reappointed assistant secretary- 
treasurer of the Gulf States Theater 

4 Reopen in Detroit 

Detroit — Easter week brought four 
theater reopenings here. R. F. Burnes 
opened the DeSoto in Highland Park; 
Arthur D. Baehr reopened the Ritr, for- 
merly the Art; Arthur damage and 
Charles Rothstein inaugurated a bur- 
lesque and film policy at the Gayety, 
and Louis Chapoton and Nick Pappas 
opened the Empress. The Temple, Bay 
City, also opened with films under man- 
agement of F. A. Thomas, formerly of 
the Priscilla, Toledo. 



Saturday, April 7, 1934 


\ tinned from Page 1) 

poinl out the need of subjects 
;h lengths. Every reply to the 
tionnaire sent out in the poll in- 
dicate I that all theaters are ]>luy:- 
King and otherwise advertising 
shorts which feature "names." All 
others, with the exception of estab- 
lished cartoon series, are virtually 
from the standpoint of bally- 
hoo, the survey shows. 

There is also a distinct division 
of feeling about the desirability of 
three-reel subjects. Much of the 
adversion to this-length subject is 
due to double feature bill require- 

Southern audiences have a yen for 
good musicals, reports Ed Kuyken- 
dall, president of the M. P. T. 0. A. 
and theater operator at Columbus, 
Miss. Three-reelers he rejects as 

An advocate of single reels from 
the North is Joe Seider of Pruden- 
tial Theaters, who stresses their 
value in making,' up double feature 
bills. Sam Dembow of Famous 
Theaters Corp. doesn't give a hoot 
whether shorts are one or two reels 
in footage as long as they furnish 
good entertainment. 

Commenting on three reel sub- 
. M. A. Lightman, former presi- 
dent of the M. P. T. 0. A. and head 
of Malco Theaters, headquartering 
in Memphis, observes: "I think 
three-reel subjects should be held 
to a minimum. There are occasions 
where they fit in very nicely but 
not often. If the subject matter 
and the manner in which it is pre- 
sented is interesting enough, an ex- 
tra reel will be most welcome. How- 
ever, too often it makes the program 
too long because most de luxe the- 
aters want at least a newsreel and 
reel short even if they had a 

tinuing the discussion of three- 
■ Vincent of Wilmer 
& Vin "I know of no better 

adjunct to a feature length comedy 
than a strong, thre drama with 

a good cast, lighting, 
ion and recording. That is 
the only type of three-reel subject 
that I think can be made to hold 
interest for that number of reels." 
"With the tendency to reduce the 
length of feature pictures, many of 
them running between 60 and 70 
minutes, three-reel subjects can be 
used antage," says Wal- 

m of Balaban & Katz. 
"This includes almost any type of 
three n the market today." 

I of two-reel dramatic sub- 
to be played with comedy fea- 
tures is pointed out by Jay Emanuel 
Philadelphia who comments that 
"there seems to be an overabundance 





J'OSF.F BERNE, nov under con- 
tract to direct features for I ni- 
versal. directed "Dawn to Dawn." 
a powerfully dramatic three-reel 
subject. He was also the co-pro- 
ducer ill the picture. 

Shirley Temple, child actress, 
i,~ one of the best bets the screen 
has and is a graduate of the short 
Subject field. She \sa- -tarred ill 

several of Jack Hays' "Baby Bur- 

lesques." She is cmr of the hits of 

"Stand I ji and Cheer" and Winfield 
Sheehan is enthusiastic over her 
future. She is under contract and 
has been loaned to Paramount to 
work in "Halfway Decent." 

Larry Darmour, producer of the 
"Mickey McGuire" comedies, was 
a newsreel cameraman on Henry 
Ford's peace ship. 

Norman Tamo?, Stephen Roberts, 
Archie Mayo and Francis J. Martin 
got their early directorial training 
working on Educational comedies. 
Tailing, Roberts and Martin arc 
\\ i t ! i Paramount and Mayo with 
\\ arner Bros. 

* * * 

Jules \^ liite is directing shorts 
for Columbia, while further north 
on Gower Street. Jules* brother. 
Sam. is a short subject director for 

I : o '!<■< ii : ■, . iln : : ting I :ir Para- 
mount, is a graduate of the Hal 
Roach fold. His brother, Ray, re- 
cently returned from New York, 
where lie directed several comedies. 

Elmer Clifton, now producing 

shorl subjects, directed for David 

\\ .iik Griffith and was a member of 

Griffith's staff at the Mamaroneck 

tudios, in the East. 

barren Doane. producing com- 
edies for Universal, taught school 
in Minnesota before joining Hal 
Hoach. Robert C. Bruce, noted for 
his seen its. attended school in the 
Gopher state. 

Gloria Swanson and Hebe Daniels 
(iist Hashed across the screen in 
comedy shorts. Hebe played oppo- 
site Harold Lloyd in several of the 
funster's early flickers. 

Luis Zingoni, acknowledged one 
of the greatest card tricksters and 
sleight-of-hand artists in the world, 
is soon to record his famous act as 
a short subject for M-G-M. This will 
mark the first time Zingoni has ever 
allowed any of his 210 tricks to be 
photographed and explained to the 
public. Pete Smith will render his 
customary witty explanatory re- 
marks. Every trick will be humor- 
ously explained in detail. Jack 
Cummings is supervising the pic- 

Samuel Baerwitz is producing 
"\\ bat Price Jazz," an M-G-M short 
with Ted Fio Rito and his orches- 
tra. Shirley Ross, Joan Gale, 
Tbelnia \\ bite, George Irving and 
Nelson MacDowell also are in the 


* * * 

Four-year-old Scott Beckett has 
been awarded a five year contract 
as a full-fledged member of Hal 
Roach's ''Our Gang." He is said 
to possess the whimsical appeal of 
Dickie Moore and the alertness of 
Jackie Cooper. 

I".. H. Allen, veteran producer of 
Educational comedies, was one of 
Thomas II. Ince's executives in "the 
good old days." 

Warners Regain Balto. House 

Baltimore — After being under Loew 
control, the Stanley yesterday reverted 
to Warner management. The V.ilencn 
at the same time becomes a first-run 

of cartoons and travel subjects." He 
joins the boosters for three-reelers, 
"even four-reelers." 

Replying to the question as to 
whether or not he could use three- 
reelers, Sidney Lust of Washington 
says : "Yes, to take the place of a 
double feature. Otherwise, no." 

From the standpoint of William 
Benton of Saratoga, N. Y., one-reel- 
erve his purpose the best and 
he observes: "We like good two- 
it the feature is frequently 
too long to get them in with the 

One circuit operator who thor- 
oughly gives shorts a ballyhoo push 
is Robert Wilby of Atlanta, who re- 
ports "a distinct selling effort is 
made both on the screens, in the 
lobby and in our newspaper adver- 

tising. If shorts are worth run- 
ning, they are worth advertising 
and sound shorts are so far superior 
to the old silent shorts that they 
have won a definite place on any 

The double feature policy taboos 
three-reelers as far as Nathan Ya- 
mins of Fall River, member of the 
Code Authority, is concerned. 

Other prominent exhibitors who 
participated in the survey included: 
Lee A. Ochs, New York; Lewen 
Pizor, Philadelphia; Fred S. Meyer, 
Milwaukee; Edward Fay, Provi- 
dence; M. B. Comerford, Scranton ; 
Fred Wehrenberg, St. Louis; Glenn 
W. Dickinson, Lawrence, Kans., A. 
Julian Brylawski, Washington, and | 
F. J. McWilliams, Milwaukee. 


RKO Radio's comedy production 
for 1933-34 is completed with the 
exception of a group of six two- 

In the cutting rooms, preparatory 
to preview, are two Headliners, one 
starring Walter Catlett and a 
melange of internationally celebrated 
vaudeville acts, and the other pre- 
senting Ed Lowry, called the world's 
champion master of ceremonies as 
a result of holding down one job in 
one theater for four years. Al Boas- 
berg wrote and directed both of \ 
them. The first is titled "Old Maid's I 
Mistake." and the second is tenta- 
tively called "They're Off." 

Also coming up is a newly-dis- 
covered comedy team, Tom Kennedy, 
film veteran and former Keystone 
Cop, and Will Stanton, whose name 
England says in the same bated 
breath with that of Charlie Chaplin. 
Stanton is considered one of the 
greatest pantomimists of all time. . 
A title for their film has not yet \ 
been decided on. George Stevens, 
who directed most of the "Blondes 
and Redheads" series and some of 
the Edgar Kennedy "Average Man" 
fun fests, was at the megaphone. 
Three more shorts by these two 
comics will complete the program 
for 1933-34. 

Out of a total of 115 subjects 
originally announced by RKO, 99 
will be delivered. The 16 eliminated 
consist of 11 of the 13 Amos 'n' 
Andy one-reelers and five of the 13 
Van Beuren musicals. 

Another Disney Cartoon 
Getting Many Air Plugs 

Leading radio orchestras have 
again resorted to Walt Disney's 
Silly Symphonies for music for the 
big spots on their programs. With 
the release of "The Grasshopper 
and the Ants," both the Ben Bernie 
program over WEAF on April 10 
at 9:00 P. M. and the Jack Frost 
program over the same network on 
April 16 at 9:30 P. M. will feature 
songs from this latest United Art- 
ists release. Music from "The 
Grasshopper and the Ants" also 
was rendered on the Ray Perkins 
program yesterday. 

Nizer Cancels Atlantic City Trip 

Attorney Louis Nizer has noti- 
fied W. Ray Johnston, Monogram 
president, that he will be unable 
to act as toastmaster at the com- 
pany's annual sales convention ban- 
quet tonight at the Hotel Ambass- 
ador, Atlantic City. Pressure of 
work keeps him in New York. 

First Shows in Seven Years 

Craigsville, Va.— R. A. Glover has 
reopened the theaters in Monterey and 
Fordwick for one night a week after 
being dark seven years. 


Saturday, April 7, 1934 





« « « FEATURE REVIEWS » » » 

W. C. Fields in 


Paramount 67 mins. 


W. C. Fields opens his bag of tricks in 
this one and deals out the gags in quick 
succession. It results in one continuous 
laugh, spiced with a bit of romance and 
a sprinkling of suspense. The story is 
about Fields, the head of a family that 
lives on the wrong side of the railroad 
tracks. His daughter, Joan Marsh, is in 
love with Buster Crabbe, son of wealthy 
parents. Joan's mother is snubbed by the 
society matron until Adrienne Ames, as 
a visiting Princess, insists on being the 
guest at Field's home. Unknown to his 
family or the townsfolk, Fields has made 
the acquaintance of the Princess on a 
train from New York. She decides to 
make the snobs welcome the match, and 
does it with a vengeance. 
^ Cast: W. C. Fields, Joan Marsh, Larry 
"Buster" Crabbe, Adrienne Ames, Louise 
Carter, Kathleen Howard, James B. "Pep" 
Kenton, Robert McKenzie, George Irving, 
Jerry Stewart, Del Henderson, Nora Cecil, 
George McQuarrie, John M. Sullivan, Al- 
fred Delcambre, Tammany Young, Frederic 
Sullivan, William Robyns. 

Director, Erie Kenton; Authors, Walter 
DeLeon, Paul M. Jones; Dialoguer, J. P. 
McEvoy; Editor, Otho Lovering; Camera- 
man, Alfred Gilks; Recording Engineer, 
Earl Hayman. 

Direction, Good. Photography, Okay. 




Hotel in Hollywood 

$2.50 up, Single 
$3.00 up, Double 

Special weekly and monthly rates 

The Plaza is near every- 
thing to see and do in 
Hollywood. Ideal for bus- 
iness or pleasure. 

Every room has private 
dressing room, bath and 
shower. Beds "built for 
rest." Every modern con- 
venience. Fine foods at 
reasonable prices. Conven- 
ient parking for your car. 

Chas. Danziger, Mgr. 
Eugene Stern, Pres. 

The "Doorway of Hospitality' 

Vine at Hollywood Blvd 



Fox 84 mins. 


The great popularity of the British novel 
cf Margaret Kennedy will bring many peo- 
ple to the box-office, no doubt, and so it 
should be exploited on this angle. The 
British production is very slow, and goes 
into a tremendous amount of detail and 
incidental business that hardly adds to 
the entertainment values of the offering. 
The cast throughout is very capable, and 
Victoria Hopper catches the spirit of Tes- 
sa, the Constant Nymph, while Brian 
Aherne as Lewis Dodd, the composer, is 
splendid. The film follows the novel quite 
faithfully, and director Basil Dean has 
given it a very painstaking production. 
The fortunes cf the Sanger family are fol- 
lowed, with emphasis on the school life 
of the girls, and especially Tessa and her 
romantic interest in Lewis Dodd. Then 
into his marriage with her older cousin, 
and the girl's shock at the news, resulting 
in a physical weakening that eventually 
results in her death. The last quarter 
cf the picture is the most impressive with 
the composer going away with the Constant 

Cast: Brian Aherne, Victoria Hopper, 
Peggy Blythe, Jane Baxter, Jane Cornell, 
Beryl Laverick, Lyn Harding, Mary Clare, 
Leonora Corbett, Fritz Schultz, Tony Ne- 
Lungo, Jim Gerald, Athole Stewart. 

Director, Basil Dean; Author, Margaret 
Kennedy; Adaptor, Dorothy Farnum; Dia- 
logues, Margaret Kennedy, Basil Dean; 
Recording Engineer, W. Salter; Editor, 
Frederick Y. Smith; Cameraman, M. Green- 

Direction, Good. Photography, Excellent. 


with Jean Parker, Tom Brown, ZaSu Pitts 
RKO 75 mins. 


When produced on the stage under the 
title of "Wild Birds," this opus received 
a fair amount of commendation from the 
artistically-inclined critics, presumably be- 
cause of its "stark" drama. But as screen 
entertainment its appeal and enjoyment are 
quite limited. The story shows the cruel 
treatment accorded an orphaned farm girl, 
Jean Parker, by a mean old couple for 
whom she works. A runaway lad, Tom 
Brown, comes to the farm and the two 
youngsters immediately fall in love, where- 
upon the old woman treats the girl even 
worse than before and makes every effort 
to keep the lovers apart. After much heavy 
melodramatics, the young ones get married. 
Comedy relief is practically nil, with ZaSu 
Pitts appearing just briefly, and, for mass 
audiences, the whole thing seems a rather 
thick concoction with no very strong point 
in view. Arty audiences may like it better. 

Cast: Jean Parker, Tom Brown, ZaSu 
Pitts, Arthur Byron, Beulah Bondi, Nydia 
Westman, Willard Robertson, Charley 
Grapewin, Emerson Treacy, Paul Nicholson. 

Director, Elliott Nugent; Author, Dan 
Totheroh; Adaptors, Josephine Lcvett and 
Joseph Moncure March; Cameraman, Lu- 
cien Andriot; Recording Engineer, John L. 
Cass; Editor, Arthur Roberts. 

Direction, Good. Photography, Good. 




^Poliy (Teddy) Walters 
and Florence Rice 

daughter cf Grantland Rice 
Playing in She Loves Him Not — 

46th St. Theatre— NOW. 

-^Gertrude Niesen 

(Radio Star) recently featured at — 
Radio City Music Hall. 

^-Paticia Ellis 

(New Movie Star) — with George 
Arliss and Joe E. Brown. 

^Caperron and Biddle 


-&Hal Leroy (Leroy Schotte, Cin- 
cinnati, Ohio) Stage and Screen 
Star At Ned Wayburn School 
Summer of 1928 and 1929.' 

-^-Leonard SiMman 

Author, Stager and Actor — Dil- 
lingham and Elsie Janis Revue, 
New Faces — Fulton Theatre NOW. 

-^-Grace Bradley 

New Movie Star- 
to Paramount. 

-Under contract 

^-Medrana and Donna 

-^■Helen Cohan daughter of George M. Cohan 

Just selected as a 1934 Wampas Movie Star 


Every type of Modern Stage Dancing, 
and instruction in Radio Broadcasting, 
Singing, Voice Culture, Dramatic Art. 

CHILDREN'S SPRING TERM— Saturday Dancing Classes ... 13 weeks. Starts 
this Saturday April 7th. (Girls and Boys — ages 3 to 16) 

CHILDREN'S ONCE-WEEKLY, ONE HOUR After School Dancing Classes. 
Start Monday April 2nd. (Girls and Boys — ages 8 to 16) 

CHILDREN'S KINDERGARTEN Dancing Classes (Ages 3 to 7) Beginning 
this Thursday April 5th (at 2:30 and 3:00 p.m.) 

ADULT GIRLS' and WOMEN'S DANCING CLASSES (ages 16 to 60) Morn- 
ing, Afternoon or Evening Classes (Mondays to Fridays) Once, Twice 
or Five Times Weekly. 


LADIES' REDUCING CLASSES 10:30 a.m., 3:30 and 7:30 p.m. 

BALL ROOM DANCING — Legitimate Instruction — for Ladies and Gentlemen 
and Children. Private Lessons or Exclusive Classes. 

* New booklet, "YOUR CAREER" just issued. Send for free copy. 


presented SATURDAY, JUNE 16th. Matinee and Evening Performances. 

Tickets now on sale. 

* 1934 TEACHERS' CONVENTION and NORMAL COURSE— Two weeks, be- 

ginning Monday, June 18th. 

SPECIAL SUMMER TERMS. Home Study Courses. Dancer's Supplies. 

"KYou are invited to visit our beautiful new studios and see all that is going 
on. You can have a FREE tryout in Dancing, FREE Radio audition, FREE 

Dramatic test. Studios are open between 9:30 a.m. and 9:30 p.m., Mon- 
days to Fridays. 9:30 a.m. to 6:00 p.m. Saturdays. 


Studio N44, 625 MADISON AVE, 
Telephone Wlckersham 2-4300 

Between 58th and 59th Street, NEW YORK 
Cable Address: YAWDEN 






Saturday, April 7, 1934 


(.Continued from Page 1) 
York -\I;un Zoning Board consist of: 

mmittee — Joe Lee, 
1 Eddie ScJjriitzer, Columbia; Don Jay- 

cox, U-.TTiui; Harry Hecht, Passaic; Adolph 
J. Rettig, East Orange; Leon Ru- 

Bronx, Staten Island and 
Strcimer, United A 
Jrck Bellman, Hollywood; Nate Blumberg, 
K.K.U.; 11. Sussman, Pleasantville; Jack 
Steinman, Bronx; William Yoost. 

Brooklyn, Ouecns and Long Island — Wil- 
liam Scully, Metro-Goldwyn-Mayer; Herman 
Gluckman, Capital Film Ex.; George Skouras; 
Joe Seider, Patchogue; A. II. Schwartz; 
Sam Rinzler. 

Boards for the Philadelphia territory are: 
Grievance— F. L. McNamee, R.K.O.; M. 
S. Landow, Universal; M. E. Comerford; 
Lewen l'izor. Clearance — Percy Bloch, Para- 
mount ; Harry Weincr, Columbia; Leonard 
Schlesinger, Warner Tlica. ; Lou Linker. 
N. J.; Charles Segal; Milton 

Replacements were made as follows: Joseph 
Schure of RKO succeeds Charles \\ : . Koer- 
n the Albany clearance board; Noble 
Willard replaces H. E. Huffman on the 
clearance board. Huffman bad not 
assented to the code while Eoerner has been 
i I from the Buffalo territory. 

A resolution effectuating the plan to have 
enforcement of code provisions handled by- 
local grievance boards was adopted. Orig- 
inally complaints of violations were tiled with 
local NRA compliance boards, out of touch 
with the industry. 

Major L. E. Thompson was approved as 
permanent alternate for M. II. Aylcsworth. 

in addition 

Division Administrator 

Sol A. Rosenblatt. Harold S. Bareford. who 

presid- R. Kent. George J. Schaefer, 

Jaj Emanuel, alternate for Ed Kuykcndall; 

Charles L. O'Reilly, Nathan Yamins. I 

Golden, alternate for W. Ray Johnston and 

ue. alternate for Jack Cohn. 

I Secretary John C. Flinn is 

lathering data from theaters in connection 

w jth the I request for reduced 

working hours but maintained wage scales. 

Paramount Studio 

Workers at Peak 

(Continued from Peine 11 

ious to the adoption of the NRA 
Code, employment dropped to 1,650. 
A new high in the number of ar- 
tists under contract has also been 
reached. The list includes 70 stars 
and feature players, 24 directors 
and 59 writers. 

\c« Shamrock Pictures Setup 
Detroit — Shamrock Pictui 
local producing unit, is being 
ganized at a meeting scheduled for 
Monday. Production schedule for 
1934 is being completed and will in- 
six features and 52 shorts. 
according to B. C. Fassio, president 
of Shamrock. 

\c« Soviet Film Arrives 
"Thundt "." a new So 

picture based on the Moscow 
play of the same name that was 
hailed as the season's finest drama, 
has just been received by Amkino. 

Continue Extra Shows 

With scits selling four weeks in ad- 
vance. United Artists will continue to give 
four showings of "The House ot Roths- 
child " on Saturday and three on Sun- 
day at the Astor Theater. The 20fh 
Century picture holds an unbroken 
record of not having played to an 
empty seat since the world premiere 
four weeks ago. 

36 Featured Players on Warner-First National List 

rt Coast Bureau of THE FILM DAILY 
Hollywood — Exclusive ot their 18 stars, including Aline MacMahon and Jean Muir, 
the latest additions to that list, the affiliated Warner and First National studios 
have 36 featured players under contract, nuny of whom have been signed within the 
past tew weeks. The list comprises Mary Astor, Patricia Ellis, Lyle Talbot, George 
Brent, Philip Faversham, Genevieve Tobin, Helen Lowell, Hal LeRoy, Arthur Ayles- 
worth. Pat O'Brien, Glenda Farrell. Hugh Herbert, Margaret Lindsay, Robert Barrat. 
Hobart Cavanaugh, Phillip Reed, Donald Wood, Harry Tyler, Verree Teasdale, Claire 
Dodd, Ruth Donnelly, Gordon Westcotf, Dorothy Tree. Philip Regan, Mary Russell. Ann 
Dvorak. Guy Kibbee. Allen Jenkins. Henry O'Neill, Frank McHugh, Enrico Caruso, Jr., 
John Eldredge, Virginia Pine. Terry La Franconi, Renee Whitney and Joan Wheeler. 
Warner-First National also have 18 directors, 32 writers and six supervisors under 

30 Dept. Stores in Tieup 
On "The Big Bad Wolf" 

Tieups in 30 key cities have been 
arranged between United Artists 
and leading stores on "The Big Bad 
Wolf," Disney cartoon sequel to 
"The Three Little Pigs." Window 
space, advertising and departmental 
displays are set with the following 
stores during the run of the short 
in their towns: 

J. N. Adam & Co., Buffalo; L. S. 
Ayres & Co., Indianapolis; Block & 
Kuhl Co., Peoria; Boston Store, 
Milwaukee; J. L. Brandeis & Sons, 
Omaha; Brown Thomson, Inc., Hart- 
ford; The Dayton Co., Minneapolis; 
Fowler, Dick & Walker, Bingham- 
ton; Hahne & Co., Newark; Hochs- 
child, Kohn & Co., Baltimore, J. L. 
Hudson Co., Detroit; Jordan-March 
Co., Boston; Lansburgh & Bro., 
Washington; B. Lowenstein & Bros., 
Memphis; Mandel Bros., Chicago; 
The Outlet Co., Providence; Rike- 
Kulmer Co., Dayton; Rollman & 
Sons Co., Cincinnati; Scruggs-Van- 
dervoort-Barney, St. Louis; Albert 
Steiger Co., Springfield, Mass.; 
Strawbridge & Clothier, Philadel- 
phia; Wm. Taylor & Sons Co., 
Cleveland; Union Co., Inc., Colum- 
bus; Utica Clothing Co., Des Moines; 
John Taylor Dry Goods Co., Kan- 
sas City; A. Polsky Co., Akron; 
Halliburton-Abbott Co., Tulsa; Fo- 
ley Drv Goods Co., Houston and A. 
Harris"& Co., Dallas. 

Delay Action on Blue Eagle 

Pending submission of further 
evidence that the Manhattan Play- 
house circuit is not complying with 
the film Code, the National Com- 
pliance Board in Washington has 
deferred action on the recommen- 
dation of the Regional Labor Board 
that the circuit lose its blue eagle. 
Delaj in decision followed appear- 
before the board of attorneys 
for Manhattan Playhouses. 

Unless the National Compliance 

Board acts by Tuesday, Miss Anna 

tant to Nathan 

i , -tate NRA compliance di- 

ctor, will go to Washington to 
da en a decision, she told Film 
DAILY yesterday. 

Mrs. Kva Wallis Buried 
Coast Bureau of THE FILM DAILY 
Hollywood — Funeral services 
were held Thursday in the Little 
Church of the Flowers, Glendale. 
for Mrs. Eva Wallis. She was the 
mother of Hal Wallis. production 
executive; Minnie Wallis, agent, and 
Julia Wallis, actress. , 

Bennett, Colman, Cooper 
In 20th Century Broadcast 

West Coast Bureau of THE FILM DAILY 
Hollywood — Constance Bennett, 
Ronald Colman, Jackie Cooper and 
Alfred Newman's 20th Century stu- 
dio orchestra have been added to 
the monster radio program, of 
which George Arliss will be the 
principal star, that will be broad- 
cast from WEAF and 59 other sta- 
tions throughout the country on 
Saturday evening, April 14, to cele- 
brate the first birthday anniversary 
of 20th Century. This program, 
marking the first appearance of 
Arliss over the air-waves, will last 
a full hour, beginning at 7 p. m. 
Eastern Standard Time. 

Part of the program will be 
broadcast from Hollywood, and part 
of it from New York. Arliss will 
contribute his scene from New 
York, as he will then be in the east 
on his way to England for a vaca- 

Detroit Boards Name Secretary 

Detroit — At the first meeting of 
grievance and zoning - clearance 
boards this week, E. S. Kinney of 
Allied Theaters of Michigan was 
nominated secretary. Organization 
work will be continued at the sec- 
ond meeting on Monday. 

Ritz Brothers Comedy at Roxy 

"Hotel Anchovy," the Educational- 
Coronet comedy starring the Three 
Ritz Brothers, has been booked to 
play the Roxy, week of April 27. 
The Ritz boys are currently appear- 
ing in person on the opening pro- 
gram of the new Casino Varieties. 

Opens N. O. Art Shop 

New Orleans — L. P. Bienvenu 
and Mr. J. Ferrer, Jr., have opened 
the B. and F. Art Shop in Film 
Row to provide special art work 
lobby displays for houses here since 
American Display has abandoned 
its production department. L. C. 
McCoy of American is reported to 
have relinquished his interest in 
Lhe firm. 

Wm. Geehan Made Manager 
Fon du Lac, Wis. — William Gee- 
han, formerly with Fox in Green 
Bay, has been named manager of 
Warner's Retlaw theater here, suc- 
ceeding "Bunny" Sommers, who has 
been transferred to the circuit's 
Strand theater in Oshkosh. 

18 OF 20 TITLES 

(Continued from Page 1) 
Now," title selected for the play, "Ten 
Minute Eggs," by Tay Garnett in collabora- 
tion with N. Brewster Morse; "The Fashion 
Parade," which will be tied up with a con- 
test in 200 newspapers; "Sinners in Sing 
Sing," based on "Sing Sins Nights," by 
Harry Stephen Keeler, selected by the Crime 
Club as a prize winning novel; "Plunder", 
original by Albeit .1. -Merserow and Elynore 
Dalkhart, based on receivership racketeering; 
"Dancing Feet," original by Tristram Tup- 
per, who will also do "Country Club"; 
"Honeymoon Limited." by Yida Hurst, pub- 
lished by Grossett & Dunlap; "ice Carnival," 
ice hockey story by George Waggner; "Hotel 
Register." by Tristram Tupper; Harry Sau- 
ber's kid story, "Tomorrow's Youth" ; "Wo- 
man against Woman." by Frederick and 
Fanny Hatton; Albert Payson Terhune's "Thp 
Mystery Man." for which Bela Lugosi is 
being sought; "A Successful Failure, from 
the story, "Your Uncle William," by Michael 
Kane and due to soon appear in the "Sat- 
urday Evening Post": "The Healer," Robert 
Herrick novel, and "Million Dollar Baby," a 
Joseph Santley production written by Sant- 

In addition to these 18, there will be two 
big specials. 

John Wayne has been signed by Lone Star 
Productions to be featured in the eight ac- 
tion pictures. 

Lionel Atwill has been signed for three 
specials and arrangements are being made 
for several other star names for other pic- 
tures on the schedule. 

All productions for the new season will 
be made at the Monogram studios under 
Trem Carr, and the higher budget is ex- 
pected to mean the addition of 200 more 
to the payroll and will permit the increased 
employment specified in the code. 

First Division to Finance 
For Own Release Schedule 

(Continued from Page 11 

to Film Daily yesterday by Charles 
Rosenzweig. sales manager. This 
move to obtain better product is 
part of an expansion plan whereby 
First Division expects to establish 
its own exchanges everywhere 
throughout the country where they 
are not now located, Rosenzweig 
said. — 

National Labor Board 

Hears Usher Dispute 

:l gton Bureau of TUP. FILM DAU.Y 

Washington — A theater labor dis- 
pute involving nine ushers formerly 
emploved by Elkhart Amusement 
Co., Elkhart, Ind., headed by Al 
Manta. was taken under advisement 
yesterday by the National Labor 
Board after hearing testimony from 
the employers and employees in- 
volved. The case was forwarded by 
the Indianapolis regional board, 
which had ruled that the discharged 
employees be reinstated, that pick- 
eting of the theater should cease and 
that wages of 25 cents an hour as 
prescribed in the code apply in- 
stead of the former scale of 35 cents 
an hour. Dr. L. C. Marshall, vice- 
chairman of the board, advocated 
mediation rather than bringing the 
case to a formal hearing. 

Sennett to Map Program 

Mack Sennett is expected to arrive 
in New York in June from the Coast 
to make production phns for the 1934- 
35 season. His company had no 

production deal during the current 

Intimate in Character 
Internationa! in Scope 
Independent in Thought 

The Daily Newspaper 
Of Motion Pictures 
Now Sixteen Years Old 

VOL. LXV. NO. 82 

new yccr, /vtcND^y, apkil a, 1934 

<5 CENT/ 

B. S. Moss to Build Circuit of Intimate Houses 



Release Schedule for Fox Films is Set Up to July 27 

Los Angeles 

. . . holds the spotlight 


LJOLLYWOOD, Sunday Night. — With 
' ' trains, boats and airplanes all headed 
Hollywood way with heavily laden cargoes 
of exhibitors of assorted shapes, sizes and 
cinematic importance, it looks to this ob- 
server, who has been out here peeking 
through Hollywood keyholes for the past 
ten days, that the coming national conven- 
tion of the theater owners of America, 
scheduled to ring up at the good old Am- 
bassador Hotel in the morning here in the 
City of the Angels, shapes up as not only 
the biggest but just about the best of a 
long list of exhibitors' gatherings. We 
say this, too, not without a certain degree 
of historical authenticity, for we have 
missed but few exhib powows of impor- 
tance since the first one in Boston and the 
memorable second on a Mississippi River 
steamboat out in St. Louis some 15 years 
ago. ▼ t t 

FOR the sightseer, this fair city of Los 
Angeles offers considerably more than 
the ordinary Eastern or Middle Western 
metropolis. It is colorful, alluring and its 
points of interest are varied. The business 
program of the convention is comprehensive 
and intelligently planned from the stand- 
point of entertainment. The picture folk 
are outdoing themselves. Lunches, dinners, 
dances, teas and shows seem to be planned 
for every hour of the day. Here, then, is a 
convention that promises to be a three- 
ring circus. One cannot close even one 
eye without missing something. 

T T T 

EXHIBITORS when homeward bound 
should have a considerably more ap- 
preciative idea of the problems of the 
producers for at no time has the produc- 
ing situation been so sensitive and at no 
time have production costs played a more 
important part in the economic life of the 
theater owners. We are intrigued with 
two prominent spots on the program. 
"What's the Matter with Exhibition" by 
a prominent producer and "What's the 
Matter with Production" by a likewise 
prominent exhibitor. As far as we are 
concerned, we would like to see Sam 
Goldwyn answer for both sides provided 
we could have the picture rights. 

17 Pictures Scheduled for 

Release in Next Few 


Fox Film's releasing schedule to 
July 27 includes 17 features, eight 
of which have been completed, while 
the others are either before the 
cameras or in various stages of 
preparation. The completed pictures 
and release dates are: "Murder in 
Trinidad," with Nigel Bruce, Heath- 

(Continued on Page 2) 


Washington Bureau of THE FILM DAILY 

Washington — Another agency to 
handle enforcement of the motion 
picture and other codes is being set 
up by the NRA with the appoint- 
ment of A. G. McKnight, Duluth at- 
torney, to head a new litigation di- 
vision. McKnight, who is expected 

{Continued on Page 2) 

New Independent Circuit 
Being Lined Up in Ohio 

Glouster, 0. — John Crawford, op- 
erator of the Opera House here and 
a well-known exhibitor in these 
parts, has acquired the Majestic in 
Corning and is after other houses 
in a plan to form a new indepen- 
dent circuit throughout Ohio. He 
may also invade nearby states. 

Will Rogers as Toastmaster 

West Coast Bur., THE FILM DAILY 
Hollywood — Will Rogers is expected 
to accept the vitation to act as toast- 
master at the M. P. T. O. A. conven- 
tion banquet Thursday night. If he 
doesn't, the committee has another 
"name" up its sleeve. 


Richmond — A test of the Virginia 
censorship law is expected as a re- 
sult of the rejection of "Road to 
Ruin," which was turned down in 
full after several examinations and 
deletions. The case is the first of 
its kind to be appealed from the de- 
cision of the censorship division and 
taken to the city circuit court for 
ruling by Judge Julien Gunn. If 
the appeal is successful, it is likely 
that similar appeals will be made 
in the case of two or three shorts 
that were denied licenses. 

Trying Price Differential 
On Classified Attractions 

Shelby, 0. — A price differential 
has been established at the Castam- 
ba for what the management will 
hereafter advertise as Class "A" 
and Class "B" films. The former 
will have a 30-cent top and the lat- 
ter 20 cents. 

Production Center Ready 

For Set-to With 



West Coast Manager, THE FILM DAILY 

Los Angeles— Thoroughly exhibi- 
tion-conscious for perhaps the first 
time in. its history, the industry's 
production center today is readying 
itself to play host to the M. P. T. 
0. A., which opens its annual con- 
vention at the Hotel Ambassador 
tomorrow. Viewed from every angle, 
the convention promises to be one 
of the most important gatherings 
ever held by the national exhibitor 
association. Very likely the most 

Head-and-shoulders above its con- 
temporary subjects in importance is 

{Continued on Page 34) 

Group of Small Artistic Houses 
Is Being Erected by B. S. Moss 

Gloria Swanson Signed 
For Goldwyn Production 

Gloria Swanson has been signed 
by Samuel Goldwyn to co-star with 
Gary Cooper in "Barbary Coast" be- 
fore she makes "Three Weeks" for 
M-G-M. Miss Swanson, now in New 
York, returns to the coast in time 
to start work June 1 in the United 
Artists release. William Wellman 
will direct. 

Construction is to start immedi- 
ately on the first theater in a circuit 
of intimate sound theaters planned 
by B. S. Moss to mark his return 
to activity in the amusement field, 
the theatrical pioneer announced 
yesterday. Plans for the initial 
house, to be located at Broadway 
and 207th St. and calling for an in- 
vestment of £500,000, have been 

(Contir, d on Page 2) 


West Coast Bureau of THE FILM DAILY 

Hollywood — Louis B. Mayer, Win- 
field Sheehan, Hal Roach, Harold 
Lloyd, Sam Briskin, Al Kaufman, 
E. H. Allen, Jack L. Warner and 
B. B. Kahane have been picked to 
represent the producers at the 
round table session with M. P. T. 
0. A. members on producer-exhibi- 
tor problems at the convention 
which starts tomorrow. 

Sunday Shows are Voted 
By Two Towns in Kansas 

Kansas City — Two towns in Kan- 
sas have voted in favor of Sunday 
shows. They are Emporia and Clay 

Put On Show for M.P.T.O.A. 

West Coast Bur., THE FILM DAILY 
Hollywood — A special musical and 
dancing extravaganza entitled "A Night 
in Hollywood" will be staged at a ban- 
quet Wednesday at M-G-M for dele- 
gates to the M. P. T. 0. A. conven- 
tion. Featured in the show will be 
choruses from forthcoming musical pic- 
tures, special songs dedicated to the 
visiting exhibitors and selected acts 
from ten studios cooperating in the ar- 




Monday, April 9, 1934 

Vol. LXV, No. 82 Mon.. Apr. 9. 1934 5 Cents 

JOHN W. ALICOATE Editor and Publisher 

Published daily except Sundays and Holidays 
at 1650 Broadway, New York, N. V.. 
by Wid's Films and Film Folk, Inc. J. W. 
Alicoate, President, Editor and Publisher; 
Donald M. Mersereau, Secretary -Treasurer 
and General Manager; Arthur \V. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
Editor. Entered as second class matter, 
May 21, 1918, at the post-office at New York. 
N Y., under the act of March 3, 1879. 
Terms (Postage free) United States outside 
of Greater New York $10.00 one year; 6 
months, $5.00; 3 months. $3.00. Foreign, 
$15.00. Subscriber should remit with order. 
Address all communications to THE FILM 
DAILY, 1650 Broadway, New York. N. Y. 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739. 
Cable Address: Filmday, New York. Holly 
wood, California— Ralph Wilk. 6425 Holly 
wood Blvd., Phone Granite 6607. London- 
Ernest \V. Fredman, The Film Renter. 89-91 
Wardour St., W. I. Berlin— T.ichthildhuehne 
Friedrichstrasse. 225. Paris— P. A. Harle, La 
Cinematographic Francaise. Rue de la Cour 
des-Noues, 19. 




Close Chg 

30 — 5 a 


15!-2 + Va 
33 Va — V4 


33/s — % 
191/g + Va 

3V4 — Va 


241/4 + 1/4 



Am. Seat 



Columbia Picts, vtc 

305 8 


Con. Fm. Ind. pfd. 



Fox Fm. "A" 



Locw's, Inc 

33' 2 


Paramount ctfs 


5' 2 

Pathe Exch 



do "A" 






Warner Bros 



do ptd 



+ Va 


Technicolor 8 8 8 

Trans-Lux 2% 2V* 2% 


Gen. Th. Eq. 6s40 . 10% 10 10 — 1/4 

Gen. Th. Eq. 6s40 ctfs. 9' 2 9 1/4 9V 2 

Lew 6s 41 ww 99 V 8 99 99 Vs + Va 

Paramount 6s 47 ctfs. 50'/ 4 49 Vi 49 Vi + Vi 

Par. By. 5'. 2 s51 .... 38 36% 38 + 1 1/4 

Par. By. 5 ] 2 s51 ctfs. 35% 343 4 35 Vi + 1 Vi 

Par. 5Vis50 ctfs.... 50 V 4 49% 50Vi + Va 

Warner's 6s39 62i/ 4 61 Vi 62 — '4 

Para. Publix 5Vi 5Vi 5Vi 




Nigeria, with 20 million inhabitants, 
has no theater wired for sound films. 



( Continued from Page 1) 

filed by Eugene De Rosa, architect 
for Moss. 

Contending that the art of mo- 
tion picture exhibition has not kept 
pace with the art of production of 
sound pictures, Moss says this new 
theater, and others planned for the 
near future, will be dedicated to the 
same artistic perfection in the pro- 
jection of voice and music that has 
been achieved in radio by modern 
acoustic science applied to the art 
of broadcasting. 

Plots located in the metropolitan 
area at strategic points have al- 
ready been assembled for the other 
theaters in the new Moss enter- 
prise. They will be sound picture 
houses and not merely movie thea- 
ters converted to the presentation 
of talkies, he says. 

In announcing his new project, 
Moss said that it was based on 
the premise that the presentatior 
of sound as an accompaniment of 
pictures is an art in itself. This fact 
is concealed from the movie-going 
public today because there is noth- 
ing with which to contrast the ar- 
tistic inadequacies of present exhi- 
bition, he contends. Through his 
new theaters, Moss expects to es- 
tablish standards of sound presen- 
tation which will bring to sound pic- 
tures vastly increased appreciation 
and improved patronage. 

Another Unit Set Up 

For Enforcing Code 

(Continued from Page 1) 

to be named assistant to the Attor- 
ney-General, will head a staff of 25 
Department of Justice lawyers. The 
division will function upon failure 
of code authorities and regional and 
national compliance boards to handle 
compliance cases. 

Majestic Meeting Under Way 

Meeting of Majestic franchise- 
holders to determine the future pro- 
duction plans of the company start 
today and will probably continue 
throughout the week. Matters to 
be decided include the type, cost and 
number of pictures to be produced. 

"Nell Gwynn" Completed 

London — British & Dominions has 
completed production on "Nell 
Gwynn," starring Anna Neagle, for 
United Artists release. Plans are 
under way for the world premiere 
here, with a print also being ship- 
ped immediately to New York. 

"One Nijrht" at Globe for Run 

Columbia's "It Happened One 
Night" will open a subsequent in- 
definite run at the Globe next Mon- 

"Three Pigs" Returning to Roxy 

Walt Disney's "Three Little Pigs" 
is returning to the Roxy for another 
showing starting next Friday. 


(Continued from Page 1) 

er Angel and Victor Jory, released 
this week; "All Men Are Enemies," 
with Hugh Williams, Helen Twelve- 
crees and Herbert Mundin, April 20; 
"Heart Song," formerly "The Only 
Girl," a Fox-Gaumont-British-Ufa 
picture, with Lilian Harvey and 
Charles Boyer, April 27; "9 Million 
Women," formerly "Too Many Wo- 
men," with Warner Baxter, Rose- 
mary Ames, Rochelle Hudson and 
Herbert Mundin, May 4; "Stand Up 
and Cheer," with Warner Baxter 
Madge Evans, Shirley Temple, Jim- 
my Dunn, Sylvia Froos, John Boles. 
Ralph Morgan and Aunt Jemima, 
May 4; "Wild Gold," with John 
Boles, Claire Trevor and Harry 
Green, May 11; "Change of Heart," 
with Janet Gaynor, Charles Farrell. 
James Dunn, Ginger Rogers and 
Shirley Temple, May 18; "Spring- 
time for Henry," with Otto Kruger, 
Nancy Carroll, Nigel Bruce, Heath- 
er Angel and Herbert Mundin, 
May 25. 

Nearing completion or being pre- 
pared are: "Call It Luck," with 
Herbert Mundin and Pat Patter- 
son, set for June 1 release; "Now 
I'll Tell," with Spencer Tracy, 
Alice Faye, Helen Twelvetrees and 
Barbara Weeks, June 8; "Wanted," 
with Hugh Williams, Claire Trevor 
and Harry Green, June 18; "Always 
Honest," with James Dunn, Claire 
Trevor and Shirley Temple, June 
22; "She Learned About Sailors," 
with Alice Faye, June 29; "Charlie 
Chan's Courage," with Warner 
Oland, July 6; "Grand Canary," 
with Warner Baxter, July 13; "She 
Was a Lady," July 20; "Merry An- 
drew," with Will Rogers and Peggy' 
Wood, July 27. 

Somma Wins Seat in Council 

Richmond — • Charles A. Somma, 
prominent theatrical man in these 
parts, has been elected to a seat in 
the Common Council. 

Rotating Censorship Heads 

Richmond — Under a newly adopt- 
ed plan of rotating directors of the 
state division of censorship, Edwin 
S. Reid will succeed Richard C. L. 
Moncure for a period of two years. 

Congressman Visit Music Hall 

Radio City Music Hall was host 
on Friday night to 275 members of 
Congress and their families. The 
solons were part of the Legislative 
Forum invited to come up from 
Washington for the 402nd Cities 
Service radio concert as guests of 

Fox Playhouse Bonds Listed 

Fox Metropolitan Playhouse 6% 
per cent convertible gold notes of 
1932, and the certificate of deposit 
for the notes, have been admitted 
to dealing on the New York Pi-oduce 

,oming a 

nd G 


RICHARD A. ROWLAND arrived from the 
coast yesterday. 

BOB GILLHAM left for the coast yesterday. 
ETHEL MERMAN sails for Havana today. 

JOHN C. FLINN has returned to New York 
from Atlantic City. 

RAMON NOVARRO sailed from New York 
aboard the Northern Prince on Saturday for 
Buenos Aires on the first leg of his concert 

TREM CARR, Monogram production head, is 
in New York prior to returning to the coast. 

JOS. SIMMONS, president of Tower Produc- 
tions, is in New York from Hollywood. 

AL FRIEDLANDER returned today from a 
tour of First Division exchanges in the South. 

CLAUDE EZELL arrived in New York yester- 
day from Atlantic City and will return to Dal- 
las within a few days. 

ORRY-KELLY, First National studio stylist who 
was scheduled to attend "Wonder Bar's" pre- 
miere a few weeks ago, has made arrangements 
to come to New York in May. 

headed the Monogram convention contingent 
which returned to New York yesterday from 
Atlantic City. 

Max Cohen Gets Selwyn Theater 

Max Cohen signed a long term 
lease Saturday for the Selwyn on 
42nd St. He will equip the house 
with Western Electric wide-range 
sound. Picture policy has not been 
decided, although he will probably 
run double feature bills. 


For Direct Booking 


1909 So. Vermont Ave. Los Angeles 


221 Golden Gate Ave. San Francisco 

Released by 


50 East 42nd St. New York, 





8 Months on Broadway / 
5 Months in London/ 



Benn. W. Levy's 

Seasonal Sensation 





Directed by 



The Next 




i 1 


Monday, April 9, 1934 

Program of the M.P.T.O.A. Convention 

^ Tentative Schedule of Events for the 14th Annual Con- _ 

vention at the Hotel Ambassador, Los Angeles, April 9-12 

10:00 A. M.: 

Registration of members, delegates and guests. Registra- 
tion and Information Office on Mezzanine, the Ambassador 
Hotel. No convention sessions or affairs this date, to afford 
arriving exhibitors an opportunity to register, get acquainted 
and see the city. Important that all exhibitors and guests 
register, receive the Official Convention Badge, which identi- 
fies those attending the Convention for admission to the stu- 
dios on studio trips, admits bearer to local theaters, convention 
sessions, luncheons, parties and all convention affairs. 
4:00 P. M.: 

Annual meeting of the Board of Directors for the election 
of officers and other business. This is an executive session 
for directors and officers only. 

9:00 A. M.: 

Busses leave Ambassador Hotel for sightseeing to beaches 
for delegates' families and guests. 
10:30 A. M.: 

Invocation of Convention by Rev. Gustav A. Brieglieb. 

Convention called to order by B. N. Berinstein, Chairman 
of Convention Committee and President of the Independent 
Theater Owners of California. Opening address by B. N. 
Berinstein (who will introduce Pres. E. L. Kuykenclall to pre- 
side, then introduce the Mayor or other City Official who 
will give the address of welcome). 

Address of Welcome by Mayor Shaw of Los Angeles, with 
response by M. A. Lightman, and Address of Welcome by Col. 
Carl Huntington representing Governor Rolph, with response 
by Lightman. 

Annual Report of the President — E. L. Kuykendall, Presi- 

Annual Report of the Secretary — Fred S. Meyer, Secretary. 

Report of the Convention Committee — B. N. Berinstein, 

Announcement of Standing Committees for the Convention, 
where and when they will meet during the Convention. These 
will include: 

Committees on : 

(1) Public Relations and Community Affairs — Chair- 
man: Fred Wehrenberg, St. Louis. 

(2) Resolutions — Chairman: Edward G. Levy, New 

(3) Grievances — Chairman: Lewen Pizor, Philadelphia. 

(4) NRA Code — Trade Practices — Chairman: Fred S. 
Meyer, Milwaukee. 

(5) NRA Code — Labor Provisions — Chairman: Jack 
Miller, Chicago. 

(6) Legislation and Taxes— Chairman : M. A. Lightman, 

(7) Credentials and Rules— Chairman : M. E. Comer- 
ford, Scranton. 

"Modern Theater Construction," by George Shutz. 
12 :30 P. M. : 

Adjourn business session until 10:30 A. M. Wednesday. 


1:00 P. M.: 

Trip to Warner Bros, studios. Luncheon will be served. 


7:30 P. M.: . r _. 

Busses will leave for Universal City for informal Dinner- 

10:30 A. M.: 

Session called to order by Pres. Kuykenclall. 

"The Theater's Liability to Its Patrons"— by Edward G. 
Levy, New Haven, Conn. 

"On Meeting the Exhibitor Half Way" — by Carl Laemmle. 

"What's the Matter with Exhibition, from the Point of View 
of a Producer" — by Louis B. Mayer, Vice-President in Charge 
of Production, Metro-Goldwyn-Mayer Pictures Corp. 

"What's the Matter with Production, from the Point of 
View of an Exhibitor" — by Walter Vincent, Wilmer & Vincent 
Circuit, and Treasurer of the M. P. T. O. A. 

"Why Motion Pictures Are Improving" — Mrs. Thomas G. 
Winter, Past President, General Federation of Women's Clubs. 

"How Pictures Are Put Together"— by Cecil B. de Mille. 

"Self-Regulation in Advertising Motion Pictures" — by Jo- 
seph I. Breen, Association of Motion Picture Producers. 

Open Forum on Motion Pictures — Production, Distribution 
and Exhibition. 
1:00 P.M.: 

Adjourn until 10:30 A. M. Thursday. 


2:30 P. M.: 

Trips through the Fox and RKO studios. Busses will leave 
on schedule. 


Dinner and Floor Show at M-G-M. 

10:30 A. M.: 

Session called to order by Pres. Kuykendall. 

"What the Code Means to the Country Town Exhibitor" — 
by W. L. Ainsworth, Garrick Theater, Fond du Lac, Wisconsin. 

"What the Code Means to the Metropolitan Exhibitor"— by 
Morgan A. Walsh, Redwood-Midland Theaters, San Francisco, 

Open Forum on Code Matters Relating to Trade Practices- 
Ed Kuykendall presiding. Cut rate competition, zoning and 
clearance, premiums, overbuying, rejection privileges, double 
features, etc., etc., will be discussed from the floor. 

Open Forum on Labor Matters— Jack Miller presiding. Two 
operators in the booth, minimum wage scales, maximum hours 
and conditions of employment, racketeering and intimidation 
by labor organizers, etc., etc., will be discussed. 
' Report of Resolutions Committee. 

Reports of other Convention Committees. 

Installation of Officers for the Coming Year. 

Business Sessions adjourn sine die. 


2:00 P. M.: 

Final trips to studios. Choice of either Paramount or 
Columbia. Luncheon will be served at both studios. 

7:30 P. M.: 

Convention Banquet at the Ambassador Hotel. 

The following have been invited to speak at the banquet: 

Senator Hiram S. Johnson, Senator William G. McAdoo, 
Hon. Frank C. Walker, Gen. Hugh S. Johnson, Will H. Hays, 
Will Rogers, Sol A. Rosenblatt, Dr. A. H. Giannmi, Marie 
Dressier, Mayor Angelo Rossi (San Francisco), Ed Kuyken- 



t of 


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is in Hollywood 
personally covering 

M. P. T. O. A. Convention 

for The Readers 








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where M. P. T. O. A. CON- 
VENTION learns that "The 
House of RothschilcTis biggest 
hit in history of Grauman's 
Chinese. No seats available 
for a week in advance! Tickets 
for opening night at $5.50 per! 







Temple o Bryan 

Austin* Beaur 

Sanderson HoUSton° <^ 

Del Rio San Antonio 

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I EVENTS cm the 
DAU / 

where all-time 
high was set before 
"The House of 
Rothschild" even 
opened! Advance 
sale tremendous! 

where capacity- 
plus audiences jam 
two-a-day Astor 
to see "The House 
of Rothschild". 
Seats selling four 
weeks in advance! 
Try and get in ! 

; . 

» ^SSBfei BBSES1WI £ W» w ' ,J^ 

Monroe Jvicksburg I Enterp^ I A o Mouto» e y^cros^ 

J Laurel i o I u f 

LOUISIANA^ ^ Hatt ieW\ ^STe "" -^hasse**" J.CW 



where "The House 
of Rothschild" 
established a new 
two-a-day record! 

a in L 

where "The House 
of Rothschild" 
smashed all records 
in its engagement! 
Also two-a-day ! 

Presented by Joseph M. SchencI^ 


Monday, April 9, 1934 


Public Intelligence 
Underrated, Says Hays 

jDUBLIC intelligence has been 
underrated by those who 
have so little faith in the basic 
honesty of the public mind that 
they would prohibit crime plots 
on the screen and presumably 
detective stories in fiction. 

It has been underrated by 
those within our own creative 
ranks who have been wont to 
rest their artistic laurels upon 
double meaning in dialogue and 
the suggestive in action. 

It has been underrated by 
such as argue that the charac- 
ter of public entertainment 
should be reduced to a standard 
that could not emotionally af- 
fect the most youthful and un- 
stable mind. 

Public opinion will forgive 
the errors due to the fallibility 
of human judgment in applying 
the principles of self-regulation 
to the production of every mo- 
tion picture that flows from our 
studios. It is easier — much eas- 
ier — to determine public reac- 
tion to a scene, sequence or sit- 
uation after than before the 
fact. It is clear that what may 
appear innocuous in the pre- 
viewing room may prove offen- 
sive or worse, when tested in 
the light of wide public re- 
sponse. But public opinion will 
not forgive the insult to public 
intelligence inherent in the de- 
liberately tawdry, suggestive or 
banal. There can be no real ex- 
cuse for the vulgarities that 
have sometimes marked other- 
wise splendidly fine film produc- 
tions, except the inability of 
those responsible to comprehend 
true public taste. 

The screen must supply adven- 
ture, romance, laughter and the 
thrill of beauty to its audience. 
The goal of the industry this 
year, as next year, must be 
continuously to raise the pro- 
portion of really fine, inspiring, 
imaginative and thrilling pic- 
ture entertainment and contin- 
uously to lower the acts of com- 
mission or the rate of error by 
which the industry draws upon 
itself destructive as well as con- 
structive criticism. 

— Will H. Hays 







Monogram Pictures declares a divi- 
dend of 6 per cent as a result ot good 
1933 earnings. 

&' L iS 







• • • WELL, WELL the exhib lads are here in 

Hollywood attending the Convention they are right 

in the midst of the producers' domain who sez that 

Producers and Exhibs can never get together? 

• • • A LOT of the boys have brot along the missus and 

the kids a family party in fact, several of the 

mamas insisted on making it a family party they 

weren't taking any chances on allowing poppa to wonder foot- 
loose and fancy free in Hollywood mebbe they're right. 

• • • ONE OF the discussions on the Wednesday pro- 
gram will be "What's the Matter with Exhibition, from 

the Point of View of a Producer" by a producer 

and the same day an exhib will make a speech on 

"What's the Matter with Production, from the Point of View 

of an Exhibitor" well, as long as the exhibs have to 

listen to what is wrong with THEIR end it seems only 

fair that all the studio officials should be compelled to attend 
the session and hear what the exhibs think about the 
shortcomings of Production they might learn somethin'. 

• • • BY WAY of New Entertainment for the public 

consider the spiff y new Home Bar it looks like 

a very ornate radio cabinet opens up and there you have 

the finest layout for any kind of drinks ice, shakers and 

everythin' the host with his family or guests flocks 

'round and mixes the drinks then he turns on the radio 

dials complete entertainment right in the home 

and they tell us that there is arrangement made in this con- 
traption to take care of Television as soon as it arrives 

if this Home Bar and Amusement Center becomes popular 

mebbe the picture theaters will have a Real Problem 

on their hands 

T T T 

• • • OVER AT Majestic Pictures Boone Mancall 

tells us that since the Year Book came out every officer 

and executive dep't head has been flooded with all kinds 

of ads including circulars of everythin' from toothpicks 

to autos and the other morning they received sample 

cigs from Philip Morris just another use of The Film 

Daily Annual Bible of the Biz by organizations outside 

the Film Circle 

• • • RIGHT SOON Billy Rose, the Broadway impre- 
sario, will take over the Manhattan theater and call it Billy 

Rose's Music Hall the show will have 8 vaude acts 

dinner included and plenty of free gadgets and 

games also 35 minutes of newsreels and shorts . . 

all for one simoleon not a bad bi, for anybody's dough. 

• • • DOWN IN Lakewood, N. J Harry Essex 

is exploiting "The House of Rothschild" and he sends 

his boss at United Artists Monroe Greenthal 

the following "The Human Side of the News 

The dump hotel I am stayin' in here charges 50 cents extra 
every time a bath is taken and there's NO 'bath' column 
on the expense accounts!" and Monroe wired back 
"A guy really working on Rothschild should be so busy he 
wouldn't have time to take a bath." so-o-o 


Window Displays 
Sell "Nana" 

pOR the opening of "Nana," 
Russell Bovim, manager of 
Loew's Ohio theater, put over ^ 
series of effective window dis- 
play tie-ups which resulted in 
exceptional business. Starting 
well in advance with all local 
newspapers playing up the en- 
gagement, Bovim lined up his 
local merchants with the result 
that more than 15 of the city's 
leading stores carried attractive 
displays plugging the opening 
of "Nana" at the Ohio. Among 
the merchants whose windows 
displayed selling material on the 
picture were: Allen's shoes, 
Lazarus department store, My- 
krantz drugs, Younger 's news- 
stand, Martha Washington can- 
dy, Littleton's candy and a 
number of other shops. 

— Loeiv's Ohio, Columbus 

« « « 

» » » 

Varied Tie-Ups 
for "Eskimo" 

"COR the McVicker's Theater, 
Chicago, showing of Metro- 
Goldwyn-Mayer's "Eskimo," the 
Balaban & Katz publicity de- 
partment, handling the pic- 
ture, arranged tie-ups with the 
Remington typewriter people, 
Western Union, the Norge Re- 
frigerators, department stores 
and radio stations. Book count- 
ers were secured in Marshall 
Field's, the Boston Store, Man- 
del's and Kroch's displaying the 
book by Peter Freuchen on 
which the film is based. The 
old Byrd ship, New York, which 
was exhibited at the Century of 
Progress last summer, is tied 
up near Chicago and they were 
approached for a loan of some 
of the material, such as furs 
and sleds. They readily con- 
sented and these articles went 
into the composing of a lobby 
display. Three broadcasts, for 
fifteen minutes each, were ar- 
ranged over station WENR. 
Ten thousand book-marks were 
placed in the Library reading 
rooms as well as the book de- 
livery and receiving desks and 
both the Main and the Lincoln 
Park branch of the Public 

— McVicker's, Chicago 

Thomas Meighan 
William G. Stuber 





pring co 




^ w 











Larry "Buster" Crabbe 
Joan Marsh 
Ad rienne Ames 

Directed by Erie C. Kenton 



1 r 







"^ ••,— v- 















and Frances Drake 

Directed by Stephen Roberts 

y — — 



: '. 

-^ u 





Evelyn Venctble 
M ajry Morris 
Kent Taylor 
Sir Guy Standing 

Directed by Charles Victor 



Lanny Ross 
Charlie Ruggles 
Mary Boland 
Ann Sot hern 

Directed by Norman Mcleod 




Carole Lombard 
George Burns & Grade Allen 
Ethel Merman & Leon Errol 

Directed by Norman Taurag 







- ¥*£! 






w>lfc the 

Most Beautiful Girls 

in the World and 

Carl Brisson Victor McLaglen 
Jack Oakie Kitty Carlisle 
A Duke Ellington A Band 

Directed by Mitchell 


ion Runyon's 



Adolphe Menjou 
Doyothy 1 Del I 
Charles Bickford 
^if ley I Temple 

>c/ec/ by Alexander Hall 

P. Schulberg Production 







Directed by Marion G e r i n g 






1 01 





] 1 



Monday, April 9, 1934 

Sidelights on the M.P.T.O.A. Convention 

By RALPH WILK, West Coast Manager of THE FILM DAILY 

LOS ANGELES— They just can't get Ed Kuykendall clown. 
Meaning that he goes from one convention to another 
and always emerges battle-scarred but smiling in the Southern 

Lev, Pizor heads the Philadelphia contingent which is al- 
ways capable of stirring up excitement at any exhibitor's 

Those two Warner Bros. -First National twin sales dynamos, 
Grad Sears and Andy Smith, beat the main convention mob 
to L. A. by several clays. 

A. E. Lichtman, Washington circuit operator who has 
checked in at the Ambassador, is the kind guy who recently 
offered a pass to a respectable tradepaper man. And the 
tradepaper man didn't catch on at the time and thanked him 

Mike Comerford is maintaining his 100 per cent record by 
attending this convention. He always goes, no matter where 
they take place. 

M. A. Lightman has returned to his job of operating a 
circuit after having retired as president of the M. P. T. O. A. 
And the books show it's a swell job he's doing. 

Milwaukee's exponent of style is present in the person of 
Fred S. Meyer, who sometimes refers to a certain trade paper 
as "the morning headache." 

The Wild Bull of the Chicago Pampas, i.e., Jack Miller, 
is a sure-fire bet to produce oratorical firewoiks during the 
sessions. And he can talk labor troubles backward and 

No doubt some of the uninformed conventioneers will mis- 
take Walter Vincent for a member of the screen starry fir- 
manent. He looks more like a star than most of the genuine 

The last time Dave Palfreyman went conventioning in a 
big, serious way he ended up in bed — sick. Here's hoping 
for better luck this time. 

If anybody isn't converted to the advantages of big circuit 
decentralization, Sam Dembow will put them straight. He's a 
firy apostle of such moves. 

Pat Garyn, who sells 'em but doesn't play 'em, is a veteran 
of many an M. P. T. 0. A. convention. This time he's repre- 
senting United Newsreels, his new connection. 

George Bromley, secretary of the I. T. O. A. of Southern 
California, did not fancy footballing for the University of 
Minnesota in the clays of mass play. He was a linesman. 

Capt. Jake Conn, who recently operated theaters in Provi- 
dence, is now confining his activities to organizing a chain of 
hotels in California and promoting gold mines in the north- 
ern part of the state. 

Ben Berinstein, president of the Southern California ex- 
hibitor unit, is a familiar figure at national conventions. 

Conventioneers are wondering whether J. J. McGuinness, 
Boston exhib leader, is a relative of James Kelvin McGuin- 
ness, M-G-M scenarist. 

Many of the conventioneers remember the Minneapolis con- 
vention in 1921 when Jimmy Walker made a fiery speech as 
counsel for the exhibitor group. 

Among early arrivals were David Palfreyman of the Hays 
forces and Sol E. Gordon of Texas. 

Milwaukee will make a strong bid for the 1933 convention, 
but beer is no longer a novelty to exhibitors. 

The last national convention in Los Angeles was back in 

Six local exchanges are aiding convention officials by lend- 
ing some of their secretaries to work on the registration of 
the delegates. 

Charles R. Rogers and Jack L. Warner are among pro- 
ducers who were exhibitors in the early days of the industry. 

Prexy Ben Berinstein of the Southern California unit will 
celebrate the convention by reopening the Warner Wilshire 
Theater, one of the biggest houses in the city. He recently 
leased the theater and will rename it the Wiltern. 

Norman Moray, Vitaphone sales executive, is hobnobbing 
around with the exhibitors. 

Mike O'Toole, veteran convention warhorse, will not be able 
to attend this one. 

The Ambassador Hotel will house most of the delegates. 

Fred Wehrenberg of St. Louis gets a great kick out of con- 
claves and has missed very few national gatherings. 

Immediately after the convention, Ben Berinstein will take 
a boat for the North. He has been working night and day 
on plans for the big affair, and smilingly declares that any- 
one trying to reach him on the trip will be subject to bodily 

"Hello Hal-Leo speaking- 
Tell the boys at the M.PT.O A. 
Convention that Hal Roach 
Comedies have enjoyed their 
biggest year of all time. They Ve 

got to be good to do that!" 


fllMli^ i 




Monday, April 9, 1934 



A/fORE stars pass through tha 
portals of the Brooklyn Vita- 
phone studio than any other short 
subject studio in the East. Stage, 
radio and screen send their great 
before the cameras at the Brooklyn 
plant where one hundred and thirty 
shorts are produced in one season. 

Such nationally famous radio 
artists as Ruth Etting, George Jes- 
sel, Gypsy Nina, Jean Sargent, Vera 
Van, Gertrude Niesen, The Radio 
Ramblers, Borrah Minnevitch, The 
Four Eton Boys, The Easy Aces, 
Dr. Sigmund Spaeth, Patsy Flick, 
■laae Froman, Janet Reade and many 
nthe ex have appeared this season in 
\ 'itaphone productions. 

The list of stage stars is even 
longer. Many of them are current- 
ly starring in Broadway produc- 
tions. They include Dorothy Stone, 
Bernice Claire, J. Harold Murray, 
Bill Robinson, Jeanne Aubert, Hal 
LeRoy, Ethel Waters, Lulu McCon- 
nell, Queenie Smith, Norma Terris, 
Dr. Rockwell, Tom Patricola, Block 
and Sully, Molly Picon, Inez Court- 
ney, Jack Haley, Mr. and Mrs. Jes- 
sie Crawford, Lita Grey Chaplin 
and many others. Singers, dancers, 
comedians, specialty artists of stage 
prominence have been added to the 
Vitaphone roster by Sam Sax, pro- 
duction chief of the Brooklyn Vita- 
phone plant. 

A LARGE representation of promi- 
nent radio favorites is found on 
the roster of "names" in the current 
RKO Radio Pictures shorts pro- 
gram. Amos V Andy, topliners of 
the air, are starred in a duo of Van 
Beuren produced animated cartoons, 
wherein the actual voices of tie 
famous delineators of colored folks 
fun are synchronized with cartoon 
action from the same studios that 
produce the Cubby Bear, Aesop's 
Fables and the Soglow "Little King" 

"Strange Case of Hennesy : " ; Bert 
Lahr, Jimmie Wellington and James 
Melton in "Hizzoner" ; Bert Lahr, 
and Janet Reade in "Henry the 
Ache"; and Bert Lahr and Florence 
Auer in "No More West"; Lillian 
Miles, the Girl Friends in "The 
Knife of the Party." 

In addition to the above, Vita- 
phone has invaded the metropolitan 
night clubs and broacasting studios 
tn sign the best, known orchestra 
leaders for appearances in its "Mel- 
ody Masters" series, which features 
until,, mil)/ known musical aggrega- 
tions. Among those who are to be 
seen in the 1933-34 season's releases 
nee Dave Apollon, Claude Hopkins, 
Rubinojf. Eddit Duchin. Jack Denny, 
Mills Blue Rhythm Bawl, Isha/m 
Jones, Phil Spitahn/, Vincent Lopez. 
Abe Lyman, B. A. Rolfc and others. 

The Van Beuren Musicals pro- 
duced with Meyer Davis, famous 
orchestra and radio maestro, brings 
an important array of artsists fea- 
tured over both the NBC and CBS 
systems from coast to coast as fol- 
lows: Ethel Waters in "Bubbling 
Over"; Donald Novis, Meyer Davis 
and Irene Taylor in "Everybody 
Likes Music"; Arthur Tracy, Baby 
Rose Marie and Sisters of the Skillet 
in "Sea Sore"; Jean Sargent, Cliff 
Edwards and Jack Fulton in 

Then from the west coast end, 
Ted Fio Rito is featured in "Air 
Tonic," a Headliner comedy and 
Duke Ellington and his music men 
are scheduled for an early release 
of the same series. 

And there is the group of four 
Ruth Etting two-reelers, "Knee 
Deep in Music," "California Weath- 
er,' "A Torch Tango" and "Derby 

AJINE Educational subjects are be- 

ing released by Fox this month. 

"Hotel Anchovy," starring The 

Three Ritz Brothers; "Joe's Lunch 

Many of the Hollywood great 
have obtained their start at the 
Brooklyn plant. The most recent 
example of this is seen in the phe- 
nomenal rise of Hal LeRoy, a for- 
mer stage personality, who after a 
season of appearances in Vitaphone 
shorts was called to Hollywood by 
the Warner Bros, for a role in 
"Wonder Bar," and the lead in 
"Harold Teen." 

Among the many other Hollywood 
players who received their screen 
start at the Brooklyn studio are 

Juan Blondell, Madge Km, is, Peggy 
Shannon, Lyle Talbot, Jack Haley, 
Vivienne Osborn, Mayo Mcthot, 
Ruth Donnelly, Verree Teasdale, 

Donald Caul: and Kalheeine Alex- 

•The Broadway Parade • 

Picture Distributor Theater 

You're Telling Me Paramount Paramount 

Riptide (2nd week) M-G-M Capitol 

Wild Cargo (2nd week) RKO Radio Music Hall 

Constant Nymph Fox Roxy 

Lazy River M-G-M Mayfair 

Gambling Lady Warner Bros Strand 

Lost Patrol (2nd week) RKO Radio Rialto 

Catherine the Great (3rd week)* United Artists Rivoli 

Good Dame" Paramount Palace 

Prizefighter and the Lady" M-G-M Little Carnegie 

Ariane (5th week) Blue Ribbon Photo 55th St. Playhouse 

Spitfire"* R KO Radio Center 


House of Rothschild (4th week) United Artists Astor 


Broken Shoes (2nd week) Amkino Cameo 

Chalutzim (2nd week) Acme 



(April 101 Fox Mayfair 

I Believed 

Viva Villa (April 10) ...M-G-M Criterion 

As the Earth Turns ( April 11) Warner Bros Strand 

Looking for Trouble (April ID United Artists Rivoli 

This Man Is Mine (April 12) RKO Radio Music Hall 

Sing and Like It (April 13) RKO Radio Roxy 

Tarzan and His Mate (Apr. 13) M-G-M Capitol 

Trumpet Blows (April 13) Paramount Paramount 

Shame of a Nation (April 14) DuWorld Cameo 

She Made Her Bed (April 14) Paramount Rialto 

Unknown Blonde (April 16) Majestic Globe 

After Astor two-a-day 
1 Subsequent run. 

Wagon," Terry-Toon, and "Pag- 
liacci," presenting Henry Hull in 
the role of Canio in excerpts from 
the famous opera, have just been 
released. "No Sleep on the Deep," 
Mermaid comedy with an all-star 
cast including Betty Compson, Don 
Alvarado, Dorothy Sebastian and 
Robert Warwick, and "The Lost 
Race," the fifth in the Romantic 
Journey .series, will be released 
April 13. "Hello, Prosperity," an 
Andy Clyde comedy, is set for re- 
lease April 20, as well as "Just a 
Clown," Terry-Toon. "Bridge Wreck- 
ers," Tom Howard comedy, and 
"Bosom Friends," the eighth in the 
Treasure Chest series, complete the 
releases for April. 

Of the foregoing group of sub- 
jects, the Mermaid, Romantic Jour- 
ney and Andy Clyde shorts were 
made on the coast. 

▼ T T 

yVTARNER'S recent announcement 
of the re-release of the Vita- 
phone series starring Joe Penner, 
who has lately become one of the 
outstanding comics of the air, 
quickly aroused the interest of ex- 
hibitors and the requests for book- 
ings have been coming in thick and 

These shorts, which include four 
two-reel subjects and three one-reel 
lengths, will be nationally distributed 
as follows: "Gangway" (2 reels), 
April 14; "Making Good" (1 reel) , 
April 21; "You Nasty Man" (2 
reels), April 28; "Service Strips" (1 
reel), May 5; "Where Men Are 
Men" (2 reels). May 12; "A Stut- 
tering Romance" (1 reel), May 19; 
and "Toreador" (2 reels), May 26. 

In a series of test runs last week 
in metropolitan houses, the Joe Pen- 
ner shorts were given equal billing 
with the feature, with the RKO 
theaters building them up with a 
specially prepared trailer two weeks 
in advance of the playdates. These 
test engagements also proved that 
the comic's draw is universal, pull- 
ing in children and adults alike. 

▼ t ▼ 
WICTOR YOUNG, who last week 
completed the musical arrange- 
ments and scoring of "Frankie and 
Johnnie," produced by All Star Pro- 
ductions under the direction of Ches- 
ter Erskin at the Biograph Studios, 
will lead his famous radio and mo- 
vie orchestra over the new series of 
Chevrolet Sunday evening programs 
which began last night. 

Young's latest composition. "Give 
Me A Heart To Sing To," which he 
wrote in collaboration with Ned 
Washington, and Maxson F. Judell, 
is sung in the "Frankie and Johnnie' 
picture by Helen Morgan. 


















K , '«dS : » 



'.,■* -^ -< _*A 










Directed by Lloyd Bacon. Numbers created 
and directed by Busby Berkeley. A First 
National Picture. Vitagraph, Inc., distributors. 


Monday, April 9, 1934 





(^.EORGE BRE/NT'S first picture 
since his return to the Warner 
Burbank studios will be the male 
lead in "Housewife." Bette Davis 
has been assigned to play one of 
the two feminine leads in this fea- 
ture, which goes into production as 
soon as casting is completed. 

Warner Baxter's new starring pic- 
ture for Fox is henceforth to be 
known as "9 Million Women," the 
amended title of what was previ- 
ously "Too Many Women." The 
supporting cast in this story by 
Vera Caspary includes Rosemary 
Ames, Rochelle Hudson, Mona Bar- 
rie, Herbert Mundin and Henrietta 

T T T 

In an effort to expedite the shoot- 
ing of Leslie Howard's picture so the 
star could finish "Of Human Bond- 
age" and go to the hospital and have 
his tonsils removed, Director John 
Cromwell evolved and put into ef- 
fect a unique scheme which saved 
time and money on the picture. He 
had four scenes to be shot — small 
scenes, taken in a corner of a room, 
beside a window, outside a door- 
way leading into a house, inside a 
London station, and a box at a the- 
ater. The scenes required only a 
small space, so he converted a re- 
volving stage that had been used 
in a musical picture and had the 
sets erected on this moving plat- 
form. It enabled him to shoot the 
scenes without having to move the 
lights or readjust the cameras for 
the entire sequence, and without 
the necessity of setting up for each 

T T T 

"Native adventure pictures can 
never be made in Hollywood stu- 
dios due to the obvious possibility 
of getting large numbers of any 

Wesley Barry in Comeback 

Wesley Barry, the freckled-faced lad 
who was discovered by Marshall Neilan 
14 years ago and developed into one 
of the screen's favorite silent stars, is 
returning to pictures. His come-back 
will be an important role in Ann Hard- 
ing's new starring vehicle, "The L'te 
of Vergie Winters," with John Boles in 
the leading male role. Wesley, now 
grown up, has been away from th? 
screen for a long time and has been 
devoting his time to personal appear- 
ances and stage work. This production 
is being directed by Al Santell. Pandro 
S. Berman is producing it for RKO Ra- 
dio. The story is adapted from the 
short story by Louis Bromfield. 

Nicholls Made Full-Fledged Solo Director 

George Nicholls, Jr., who with Wanda Tuchock directed RKO's "Finishing School," 
has been given his first "solo" assignment. He will direct John Barrymore in "A 
Hat, a Coat and a Glove" tor Radio Pictures. Nicholls was formerly assistant to 
John Cromwell. Another promotion at She RKO studios advances George Stevens, 
director of comedy shorts to the direction ot the comedy feature, "The Great American 
Harem, " which Lou Brock will produce. 

native race or duplicating their ac- 
tual living conditions," according to 
W. S. Van Dyke, M-G-M director. 
"No matter how carefully extras 
are made up, or backgrounds and 
properties reproduced to match any 
tribe in a distant locality, they are 
still only a sham and the veteran 
moviegoer is rarely deceived," says 
Van Dvke. 


John Barrymore, accompanied by 
his wife, the former Dolores Cos- 
tello, and their two children are 
setting sail aboard the Barrymore 
yacht for a month's vacation cruise 
to British Columbia. Barrymore 
said he plans to do some fishing and 
hunting down there. 

T T T 

Fay Wray, who was recently seen 
as leading lady in the Columbia 
production of "Once to Every Wo- 
men," has been engaged to play op- 
posite Jack Holt in the company's 
new picture, "Black Moon," which 
has gone into work this week under 
the direction of W. Roy Neill. Thi? 
is a picturization of Clements Rip- 
ley's "Haiti Moon," which appeared 
serially in the "Cosmpolitan Maga- 
zine." Wells Root did the screen 

T T T 

Although the photographic part 
of "Embarrassing Moments" is 
completed at Universal City, there 
is still considerable recording to be 
done while the picture is in the cut- 
ting room. This recording involves 
Walter Woolf, well known musica 1 
comedy and Broadway stage star. 
Woolf sings two songs in the pro- 
duction, written by Eddie Ward and 
George Waggner. The titles are 
"What a Fool Am I" and "I Won't 
Think About Tomorrow." Chester 
Morris is starred with Marion Nix- 
on featured in this William An- 
thony McGuire story under the di- 
rection of Edward Laemmle. 

"Hello, Prosperity," the new Ed- 
ucational-Andy Clyde comedy, is in 
the process of cutting and editing 

at the Educational studios. The pic- 
ture has been set for release on 
April 20. 

T T T 

Preparations are being made to 
put "I Give My Love" into work at 
Universal City this week. Already 
Paul Lukas has been assigned to 
play opposite Wynne Gibson in the 
lead, and Louise Lorimer, Carl 
Laemmle, Jr.'s, latest find, will also 
have an important role in this Vicki 
Baum story adapted by Doris An- 
derson. B. F. Zeidman is producing 
the picture. 

T T T 

Hazel Forbes, blonde heiress, will 
make her screen debut at RKO Ra- 
dio. She has been signed by Lou 
Brock, producer, for a role in "Down 
to the Last Yacht," musical extrav- 
aganza. Miss Forbes joins a cast 
that includes Sidney Fox, Sidney 
Blackmer. Mary Boland, Ned Sparks. 
Polly Moran and others. Paul Sloane 
is directing this production. 

Gloria Stuart has been signed for 
the leading feminine role in War- 
ner's. "Hey, Sailor," replacing 
Margaret Lindsay, who is not fully 
recovered from a recent appendix 
operation. Others in the cast of 
"Hey, Sailor" include James Cag- 
ney, Pat O'Brien, Dorothy Tree and 
Frank McHugh. 

Cast of Paramount's "Many Hap- 
py Returns" includes five old-time 
headliners — Mary MacLaren, Stan- 
ley Taylor, Billy Engle, Jay Belasco 
and George Ovey. 

Johnny Weismuller is giving Nat 
Pendleton plenty of credit for some 
of the tricks Johnny uses in the 
animal scenes in "Tarzan and His 
Mate." Nat and Johnny spent many 
mornings in the wrestling ring 
where Nat is right at home, having 
once been a wrestling champion of 
some listing. 

Reginald Mason and Tom McGuire 
have been given parts in "Call It 
Luck," the Fox comedy featuring 
Herbert Mundin and "Pat" Pater- 
son. James Tinling is directing. 

Stewart Erwin will possibly be 
chosen as pitcher for the M-G-M 
actors' baseball team this season. 
Erwin is ambidextrous. He pitches 
with either hand, bats harder with 
his right but not so accurately and 
is an excellent two-handed eater. 

Madge Evans and C. Henry Gor- 
don, who a few years ago played 
in stock together, were recently re- 
united as co-players on the screen. 

Helen Flint has been signed for 
an important part in Fox's "Merry 
Andrew" with Will Rogers and Peg- 
gy Wood. Adrian Rosley, Gregory 
Gaye and Richard Tucker have been 
engaged for the same production. 

Although the song, "The Man on 
the Flying Trapeze," has been used 
in at least two pictures and sung 
by more than a score of actors out 
here, Lupe Velez has the snappiest 
version of all. Many a time she 
delayed the shooting of "Laughing 
Boy" with her original rendition of 
the number. 

The fan mail of Henry Bassetti, 
head chef of the Ambassador Ho- 
tel, is growing to huge proportions. 
Since Henry appeared in a couple 
of shorts, fans have been writing 
him from all over the United States 
for copies of his recipes. 

Contrary to the general belief, 
Greta Garbo uses less make-up than 
any star in pictures. Only a slight 
tinge of greasepaint covered by 
light powder is her entire facial 

Roger Imhof Writes Book 

Roger Imhof, Fox character actor, 
has completed his book, "A History ot 
Variety-Vaudeville," relating the story 
of vaudeville including the chronology 
of all "g'gs." Imhof is currently 
working in "Merry Andrew." 


echo § 0L$$WA 

From the world-famous novel by 


Screen play by 








— Hollywood Spectator 


— Hollywood Reporter 

CHIEFS TO EYES." — Daily Variety 

EST APPEAL." — Film Daily 


— Motion Picture Herald 



POWER I" — Motion Picture Herald 


MOUTH EXPLOITATION." — Motion Picture Daily 


"BEAUTY . . . PATHOS . . . HUMOR . . . YOU'LL 
LOVE IT!" —Silver Screen 


SEASON ... A MASTERPIECE." —Screenland 


— Modern Screen 


—Hollywood Magazine 




Monday, April 9, 1934 


Organized Interest in Motion Pictures 


Member of Executive Committee of National Board 
cf Review and a Director of the Child Study Association 

Board and our friends feel that mo- 
an instrument for the benefit of all 

WE OF the Nationa 
tion pictures are 
people and that therefore those motion pictures which are to 
be seen by the vast mass of people must be of a kind that will 
lie pleasing to the vast mass of people. For that reason there 
is raised in the minds of some of us the question of whether 
we can get universal perfection in any short period of time. 
We wonder if there isn't such a thing for motion pictures, 
as, let's say, the popular fiction level of intelligence and we 
wonder if that isn't unite the general level. And so involved 
in our first distinguishing feature of democratic common sense 
is this further question — is it not wise to have different kinds 
of pictures and to build up for special types of pictures audi- 
ences that will make them profitable? In other words the 
whole question of democracy raises also the question of selec- 

The second feature, however, of this question of democratic 
common sense is this, that it takes time to arrive at a con- 
clusion about a matter which may be somewhat new to us 
and it also takes a mulling around to arrive at a common 
sense decision; that is, it requires a lot of talking with and an 
understanding of people whose points of view are different 
from our own. And hence it is that the National Board has 
felt that the emphasis ought to be put on good pictures, but 
that we ought not to fall into the fallacies that I think some 
people, good people with excellent intentions, have fallen into 
• nice in a while. Might I list what seem to me three of these 
fallacies? They are fallacies that I do not believe the Board 
has in its 25 years of existence subscribed to, nor do I think 
that it will subscribe to them in the next 25 years of its 
existence. The three fallacies that I would list are these: 

First, the fallacy that the motion picture industry can of 
itself raise itself, as it were by its own bootstraps. It seems 
to me that it is utterly impossible that an industry as an 
agency should be an educational force by and of itself. It 
seems' to me that it is utterly impossible for any industry as 
such even to be a leader of social pressures and it is only as 
pressures are brought to bear on the making of films that 
we are ever going to get anything that comes up in any 
measure to social ideals. 

Second, there is a fallacy that some people fall into (I am 
sure no member of the National Board would agree to it) 
namely, that there is a semblance of social force brought to 
bear on motion pictures in what is called censorship. That is, 
that when there is the form of official pressure brought to 
bear on films there is something of social pressure. Might I 
suggest, however, that social pressure comes only, in any ade- 
nuate sense at all. when the object of pressure is in the lime- 
light and under the scrutiny that comes with the attention of 
publi ity? And may I say that so far as I have been able to 
see censorship there has been an effort, and in the case of 
New York State according to the rather excellent booklet, 
"What Shocked the Censors," quite a decided effort, to isolate 
the censors from the force of public pressure. There was 
broughl to hear, therefore, i n the movies which arc influenced 
by that censorship, not the pressure of public opinion but only 
that rather limited, may I say very often unintelligent, pres- 
sure that is brought by a politician's body on political ap- 

There is a third fallacy that some of you may not agree to 
but that I would like to list. And in saying some of these 
things you will quite realize, I am sure, that I am trying to 
present to you some things that you may disagree with and to 
make your thinking and your discussion later more interest- 
ing. The third fallacy consists in the resolution type of ver- 

balizing that certain like-minded people gathered together in 
organizations sometimes called civic work, where without 
any too great effort or time spent upon it people judge movies 
according to a moralistic standard that is very easy to come 
by. The thing that I am apt to criticize very severely is the 
effort of people who are so willing to express themselves, 
without having taken great pains to study the subject and to 
see it from all angles and without being willing to devote 
considerable time and energy to the program that they them- 
selves adopt. It seems perfectly obvious to some of us who 
have watched this sort of thing in various cities for some time 
past that it is going to take the concerted efforts of all of us 
over quite a number of years before we are going to get out 
of the movies anything like what we want. And so I would 
like to urge a great deal of very industrious effort on the 
part of anybody who wants to take a part in this work. 

I would like to say then, that we feel after the experience 
that lies behind us now, that our general policy has been quite 
validated by everything that we have seen. And four things 
I want to remind you of. Perhaps no meeting of ours ought 
to begin without some reference to them : 

1. Our feeling that emphasis should be placed on the good 
films, and that we can get toward better films by seeing to it 
that the good films are patronized. And in this connection 
the use in newspapers of the Photoplay Guide to Selected 
Pictures, as based on the review work of the National Board, 
is very important. 

2. The experience that many of us watch in various cities 
where special films for children have been presented for years 
past in a very successful fashion. This is something that 
does work when it is properly organized and sufficiently sup- 
ported. It is part of our philosophy. I take it, that if the 
general run of films does not fit the needs of children it is 
one of our chief purposes to see that we have films that do. 

3. We feel that there is much still to be achieved in the way 
of building a better vision of what films may be. I am in- 
clined to believe, myself, that there is a great deal of ability 
in the American people. There is a great deal of aesthetic 
capacity in them. But I think we are very much limited by the 
patterns to which we have become accustomed. As a matter 
of fact I doubt if psychologically it is possible to get ahead 
very far if all we have in stimulation and example and pattern 
presented to us is one type. So it would seem that one of the 
most essential ways of getting at this whole problem is that of 
educating the public by showing to the leaders of the com- 
munity those exceptional films, those dramatic and educational 
examples of the cinema which can enlarge the vision and show 
what can be clone with the medium as a creative force. It is 
only as we know and appreciate what can be done that we will 
come to demand. 

4. It seems to me as a person interested in the education of 
children particularly that the greatest hope lies in the en- 
couragement of films for purposes of visual edu ation. It 
would seem that there will come into the production of films 
new ideas, new attitudes, the patterns of presenting facts as 
they are, a world as it appears to us, if we can have an edu- 
cator's point of view worked into the films. And as children 
grow up seeing films that show reality, they will look at them 
as pictures of what is rather than merely as a passing show, 
something ephemeral that one is to be amused by for a few 
minutes and forget. It seems to me that as this point of view 
is bred into children we are going to build a populace that is 
critical and demanding. So I say that we look forward with 
a great deal of hope and we feel that our 25th year opens 
with great promise. 




Whistle it! Hum it! Shout it! The Spring Song that sends 
a thrill of happiness throughout the industry! Happy Days 
are Here Again— Thanks to— (phase dance on 





"RIPTIDE" with Herbert Marshall, Mrs. Patrick 
Campbell. Written and Directed by EDMUND 



They don't make bouquets 
large enough to convey Leo's 
appreciation to Miss Shearer, 
to Messrs. Montgomery and 
Marshall ... to Director 
Goulding and to producer 
Irving G. Thalberg. 

MAY KISS Their Records Goodbye! 


(Have YOU arranged for Extra 
^BW Playing Time?) 


Beating everything in sight Held over 2nd 

Biggest mid-week opening in 3 years! 
S. R. O. signs for Shearer fans! 

Biggest first three days in two years! 

Beats everything except "Tugboat Annie" 

Beats everything except "Tugboat Annie." 

Terrific business for Shearer's greatest! 

Within reach of house record! And going 

Sensational reception! S. R. O. here! 
Beat "Tugboat Annie." 
Best opening on the books! 

Biggest house has had except"Tugboat Annie" 

Beats "Tugboat Annie" and "Dinner at 8." 

Beats "Tugboat Annie" and "Dancing Lady." 

And the telegrams pour in from Akron, Canton, 
Cleveland, Providence, Springfield, Houston, Kansas 
City, Indianapolis, St. Louis, Omaha, Louisville. ..and 
all around the map it's "Riptide Wrecks Records!" 


M-G-M has the hits! 

(Please continue — ) 






Sr e , 

<■ 'Am *> l ?at- 

C °^r 


Cl M 

G *a 

3 c °m/; 






' f o / 


When you hear that unique 
cry of Johnny Weissmuller in 

it's a signal to prepare for the 
Big Showmanship Special of 
the Year! 


(Let's go on — ) / 



rurn^L I/O 






It's one of the first photographs to come from the 
MK3-M Studio on "OPERATOR 13." We print it 
here because we want you to get acquainted with 
the next picture from MARION DA VIES. You're 
going to hear plenty about it, A thrilling love 
story of Civil War Days. Of course that's GARY 
COOPER with Marion! Take a tip! 


M'Q-M has 
the hits! 

— and you know 
what's the 

(You can guess without \ 
turning over the page — / 

Opens its $2 
World Premiere 
Engagement at 
Criterion Theatre, 
N. Y., April 10th. 
Twice Daily. 


Produced by David O. Selznick. 
Directed by Jack Conway. 
Screen play by Ben Hecht. 
Suggested by the book by\ 
Edgcumb Pinchon and 
O. B. Stade 

Features Reviewed in Film Daily, Sept. 1 to April 7 

Title Reviewed 

Above The Clouds-COL. 12-19-33 

Ace of Aces-RKO 11-11-33 

Advice To The Lovelorn- 

UA 12-14-33 

After Tonight-RKO 10-26-33 

Aggie Appleby, Maker of 

Men-RKO 10-19-33 

Alice in Wonderland-PAR 


All of Me-PAR 2-3-34 

An Hour with Chekhov-AM 


Ann Vickers-RKO 9-29-33 

Ariane-BLU 3-8-34 

As Hussbands Go-F 1-27-34 

As the Devil Commands-COL 

As the Earth Turns-WA. 2-1 5-34 

Avenger, The-MOP 10-4-33 

A Woman's Man-MOP. 1-19-34 
Beauty for Sale-MGM .. .9-13-33 

Bedside-FN 3-6-34 

Before Dawn-RKO 10-17-33 

Before Morning-GRB ... 10-19-33 
Beggars in Ermine-MOP. 2-14-34 

Beloved-U 1-27-34 

Berkeley Square-F 9-15-33 

Big Chance, The-GRB. .8-30-33 

Big Executive-PAR 10-19-33 

Big Race-SHO 2-14-34 

Big Shakedown-FN 2-9-34 

Big Time or Bust-TOW. 1-10-34 
Blind Adventure-RKO. .10-31-33 
Blonde Bombshell-MGM, See 

Bombshell 10-11-33 

Blood Money-UA 11-11-33 

Bolero-PAR 2-17-34 

Bomben Auf Monte Carlo 

XX.. 9-28-33 

Bombay Mail-U 1-6-34 

Bowery, The-UA 10-7-33 

Bottoms Up-F 3-23-34 

Broadway Thru a Keyhole 

UA.. 11-2-33 
Broadway to Hollywood-MGM 

Broken Dreams-MOP. .. 11-8-33 

Broken Shoes-AM 3-31-34 

Bureau of Missing Persons-FN 

By Candlelight-U 1-6-34 

Carolina-F 2-3-34 

Catherine the Great-UA. .2-2-34 
Chance at Heaven-RKO. 12-23-33 

Carnival Lady-GOP 11-29-33 

Cascarrabias-PAR 10-31-33 

Cat and the Fiddle-MGM. 2-14-34 
Charlie Chan's Greatest 

Case-F 10-7-33 

Charming Deceiver-MAJ. 12-9-33 

Chief, The-MGM 12-2-33 

Christopher Bean-MGM . 11-22-33 

City Limits-M OP 3-28-34 

College Coach- WA 11-10-33 

Come on Marines-PAR. .3-24-34 

Coming Out Party-F 3-17-34 

Constant Nymph-F .. .4-7-34 

Convention City-FN 12-14-33 

Counsellor at Law-U. 11-28-33 
Countess of Monte Cristo 

U. .3-31-34 

Cradle Song-PAR 11-18-33 

Crainquebille-TAP 3-28-34 

Crime Doctor-RKO 3-14-34 

Criminal At Large-HEL. 12-20-33 

Crosby Case-U 3-23-34 

Cross Country Cruise-U. 1-10-34 
Crown of Thorns-XX. .3-30-34 

Curtain at Eight-MAJ 2-1-34 

Dance, Girl, Dance 

INV. .10-26-33 

Dancing Lady-MGM 12-2-33 

Dark Hazard-FN 2-23-34 

Das Schicksal der Renate 

Langen-XX 11-6-33 

Day of Reckoning-MGM. 11-4-33 
Death Takes a Holiday-PAR. 


Deluge. The-RKO 10-7-33 

Der Gluecksylinder-XX. .3-13-34 

Der Hellseher-XX 9-13-33 

Der Frechdachs-UFA 1-9-34 

Der Meisterdetektiv-XX. .2-14-34 
Der Sohn der Weissen Berge 

X X-l 0-28-33 
Der Traumende Mund-XX 2-6-34 
Design for Living-PAR. 11-17-33 

Devil's Mate-MOP 9-23-33 

Devil Tiger-F 2-8-34 

Die Blonde Christl-XX . .2-28-34 
Die Galavorstellung — XX 

Die Mutter Der Kompagnie 

XX. .3-13-34 
Dream of My People-PA 2-28-34 
Drums of Doom-MAF. . 10-4-33 

Duck Soud-PAR 11-17-33 

East of First Avenue — COL 

Easy Millions-FR 9-6-33 


ALD — Allied Pictures 

GB — Gaumont-British 

PRI — Principal Dist. Corp. 

AM — Amkino 

GFF — General Foreign Films 

PRO — Progressive Pictures 

AST — Astor Pictures 

GEN— General Films 

PRX— Protex Dist. Corp. 

AU — Capt. Harold Auten 

GRB — Arthur Greenblatt 

RIC— Edward T. Ricci 

AUS — Harold Austin 

GOP — Goldsmith Productions 

RKO— RKO-Radio Pictures 

BAV— Bavaria Film A-G 

HEL— Helber Pictures 

ROY— Fanchon Royer 

BLU — Blue Ribbon Photoplays 

IDE— Ideal 

SCA — Scandinavian Pictures 

BO— John W. Boyle 

IMP — Imperial Dist. 

SCO— Lester F. Scott 

BRO — Broadway-Hoilywood 

INV — Invincible Pictures 

SHO — Showmen's Pictures 

CAP — Capitol Film Exchange 

JAFA— Jafa 

STE— William Steiner 

CHA— Chadwick 

JEW — Jewish Talking Pictures 

SYN — Syndicate Exchange 

CHE — Chesterfield 

KIN — Kinematrade 

TAP— John S. Tapernoux 

CIN — Cinexport Distributing 

KRE — Sherman S. Krellberg 

TOW — Tower Prods. 


MAF — Mayflower 

TRU— True Life Photoplays 

COL — Columbia 

MAJ — Majestic Pictures 

U — Universal 

DU— DuWorld 

MAR — Marcy 

UA — United Artists 

EXP — Exploitation Pictures 

MAY — Mayfair Pictures 

UFA— Ufa 

F — Fox 

MGM — Metro-Gold wyn-Mayer 

WA — Warner Bros. 

FD — First Division 

MOP — Monogram Pictures 

WEL— Carveth Wells 

FR — Freuler Film Associates 

PA — Palestine-American Film Co. 

WIN — Windsor Pictures 

FN — First National 

PA R — Paramount 

WOK— Worldkino 

FX — The Film Exchange 

PIN — Pinnacle 

XX — No distributor set 

Title Reviewed 

Easy to Love-WA 1-1 3-34 

Eat 'Em Alive-AUS 11-4-33 

Eight Girls in a Boat- PAR 

Ein Gewisser Herr Gran-XX, 

Eines Prinzen Junge Liebe 

XX.. 3-28-34 
Eisenstein in Mexico 

PRI.. 11-2-33 
El Principe Gondolero-PAR 

El Prisionero 13-CIN .. .3-30-34 

Emperor Jones-UA 9-16-33 

Enemies of Progress-XX. 1-16-34 
Enlighten Thy Daughter- 

EXP 12-27-33 

Eskimo-MGM 11-16-33 

Es Wird Schon Wieder 

Besser-UFA 1-24-34 

Ever in My Heart-WA. 10-13-33 

Ever Since Eve-F 3-27-34 

Fantomas-DU 3-13-34 

Fashions of 1934-FN 1-9-34 

Female-FN 11-4-33 

Fiddhn' Buckaroo-U. .. 12-20-33 
Figaro e la Sua Gran 

Giornata-XX 10-30-33 

Fighting Code-COL 1-10-34 

Film Parade-GEN 12-20-33 

Finishing School-RKO. . .4-6-34 

Flaming Gold-RKO 1-18-34 

Flying Down To Rio-RKO 


Fog-COL 1-6-34 

Footlight Parade-WA 9-30-33 

Found Alive-IDE 11-8-33 

4 Frightened People-PAR 1-27-34 

F. P. 1-F 9-16-33 

Fraoulein-Falsch Verbuden- 

XX.. 1-16-34 
Frau Lehmann's Toechter 

XX-1 0-28-33 
From Headquarters-FN. 11-1 6-33 

Frontier Marshal-F 1-31-34 

Fugitive Lovers-MGM . . .1-3-34 

Fugitive, The-MOP 9-13-33 

Fury of the Jungle-COL. 2-8-34 

Gallant Lady-UA 12-7-33 

Galloping Romeo-MOP. . 11-2-33 

Gambling Lady-WA 3-7-34 

George White's Scandals 

F.. 3-17-34 

Ghoul The-GB 11-25-33 

Girl Without a Room-PAR 

Going Hollywood-MGM. 12-22-33 

Golden Harvest-PAR 11-8-33 

Goodbye Again-FN 9-2-33 

Goodbye Love— RKO 3-13-34 

Good Companions, The-F 


Good Dame-PAR 3-17-34 

Gow-FX 12-2-33 

Guilty Parents-SYN 4-6-34 

Gun Justice-U 2-14-34 

Harold Teen-W A 3-7-34 

Havana Widows-FN 11-25-33 

Headline Shooter-RKO . 10-21-33 

Heat Lightning-WA 3-7-34 

He-AST 12-28-33 

He Couldn't Take It— MOP 


Her First Mate-U 9-2-33 

Her Forgotten Past 

MAY. .10-31-33 

Her Splendid Folly 

PRO. .10-28-33 

Her Secret-IDE 12-19-33 

Her Sweetheart-MGM, See: 

Christopher Bean 11-22-33 

Her Unborn Child-WIN . 10-10-33 

Title Revie'.ved 

Hell and High Water-PAR 


Hi, Nellie-WA 2-1-34 

Hips, Hips, Hooray-RKO 


Hired Wife-PIN 2-1-34 

His Double Life-PAR. 12-16-33 

Hold That Girl-F 3-24-34 

Hold the Press-COL... 12-1-33 

Hoopla-F 12-2-33 

House of Rothschild-UA. .3-8-34 
House on 56th Street-WA 


I Am Suzanne-F 1-19-34 

Ich Glaub Nie Mehr An 

Eine Frau-BAV 10-13-33 

If I Were Free-RKO 12-8-33 

1 Loved a Woman-FN . .9-21-33 

I'm No Angel-PAR 10-14-33 

I've Got Your Number-WA 

Important Witness-TOW. .9-6-33 

Invisible Man-U 11-18-33 

In the Money-INV 1-6-34 

It Happened One Night-COL, 


I Was a Spy-F 1-13-34 

Jimmy And Sally-F 12-16-33 

Jimmy the Gent-WA. .. .3-26-34 
Journal of a Crime-FN . .2-24-34 
Keep 'Em Rolling-RKO . .3-1-34 
Kennel Murder Case 

WA. .10-28-33 

King For a Night-U 12-9-33 

King of Wild Horses 

COL. .3-21-34 
La Cancion Del Dia-XX. 8-28-33 
Ladies Must Love-U. .. 11-16-33 

Lady Killer- WA 12-28-33 

La Ciudad de Carton-F.2-28 34 
La Cruz Y La Espada-F 2-6-34 

La Fusee-TAP 3-15-34 

La Melodia Prohibida-F. 10-10-33 
La Sombra de Pancho Villa 

COL.. 1-9-34 

Last Trail-F 12-1-33 

Laughter Through Tears 

WOK. .11-16-33 
La Frochard et les Deux 

Orphelines-XX 2-8-34 

La Vuida Romantica-F. . .9-6-33 

Lazy River-MGM 4-3-34 

Le Noche del Pecado-COL 

Le Sang D'un Poete 

RIC 11-13-33 

Le Serment-PRX 3-15-34 

Let's Fall in Love-COL. 1-20-34 

Life in the Raw-F 10-19-33 

Little Woman-RKO 11-16-33 

Live and Laugh-JEW 12-8-33 

Lone Cowboy-PAR 1-27-34 

Looking for Trouble-UA. 2-21-34 
L'Opera De Quat Sous-WA 


Lost Patrol-RKO 2-9-34 

Lo Tu Y Ella-F 12-11-33 

Love, Honor and Oh. Baby! 

Love Past Thirty-FR. .. .2-14-34 
Luegen Auf Ruegen-XX . 1-5-34 

Lucky Texan-MOP 1-6-34 

Mad Game-F 11-11-33 

Madame Spy-F 2-10-34 

Man of Two Worlds-RKO 


Man Who Dared-F 9-9-33 

Man of Sentiment 

CHE. .11-16-33 

Mandalay-FN 2-1 5-34 

Man's Castle-COL 12-28-33 

Title Reviewed 

Marriage on Approval-FR 


Massacre-FN 1-18-34 

Master of Men-COL 11-28-33 

Meanest Gal in Town-RKO, 

Meet the Baron-MGM. . 10-28-33 
Melodia Prohibida-XX . . . 3-28-34 
Melody in Spring-PAR. 3-31-34 
Men in White-MGM . .. .3-28-34 
Maz-Zelle Nitouche 

PRO. .11-18-33 
Midnight-U 3-7-34 

Midshipman Jack-RKO. 11-17-33 
Mirages de Paris-AU. . 12-29-33 

Milady-GFF 9-13-33 

Miss Fane's Baby is 

Stolen-PAR 1-20-34 

Modern Hero, A-WA 4-3-34 

Moth. The-MAR 3-9-34 

Moulin Rouge-UA 1-10-34 

Mr. Broadway-BRO ....9-15-33 

Mr. Skitch-F 12-23-33 

My Lips Betray-F 11-4-33 

Myrt and Marge-U 1-16-34 

Mystery Liner-MOP .. 2-28-34 
Mystery of Mr. X-MGM .2-24-34 

My Weakness-F 9-22-33 

My Woman-COL 10-17-33 

Nana-UA 2-2-34 

Neighbors' Wives-ROY ..9-20-33 

Night Flight-MGM 10-4-33 

Ninth Guest. The-COL ..3-3-34 
No Funny Business-PRI . 3-10-34 
No Dejes la Puerta Abierta 

F. .11-13-33 
No Greater Glory-COL. .3-14-34 
No More Women-PAR .3-3-34 
Olsen's Big Moment-F. .. 1-9-34 
One Man's Journey-RKO. 9-1-33 
One Sunday Afternoon-PAR 

One Year Later-ALD .. 11-16-33 
Once to Every Woman 

COL .3-24-34 

Only Ye«terday-U 11-10-33 

Orient Express-F 2-28-34 

Pa!ooka-UA 2-1-34 

Passion of Joan of Arc-KRE 


Patriots, The-AM 9-25-33 

Penthouse-MGM 9-9-33 

Pettersson & Bendel-SC A. 2-24-34 

Police Car 17-COL 11-6-33 

Poor Rich, The-U ...4-5-34 

Private Life of Henry VIII-UA 
Prizefighter and the Lady 

MGM. .114-33 
Public Stenographer 

MAR. .1-10-34 
Quartorze Juillet-PRX. 10-21-33 
Queen Christina-MGM. . 12-28-33 
Quick, Koenig Der Klowns- 

UFA 12-11-33 

Quitter, The-CHE 3-14-3* 

Rafter Romance-RKO 1-9-34 

Rainbow Over Broadway- 

CHE 12-27-33 

Rainbow Ranch-MOP. .. 10-18-33 
Rangers' Code-MOP ..9-20-33 
Riders of Destiny-M OP. 11-29-33 

Riding Thru-STE 2-24-34 

Right to Romance 

RKO. .11-22-33 

Riptide-MGM 3-31-34 

Road to Ruin-TRU 2-21-34 

Roman Scandals-UA 12-14-33 

Russia Today-WEL 10-21-33 

Rustlers' Roundup-U ...9-16-33 
Rustv Rides Alone-COL. 10-10-33 
Sagebrush Trail-MOP ..12-8-33 

Title Reviewed 

Sagebrush Trail-MOP. . 12-27-33 

Sagrario-XX 1-24-34 

Saison in Kairo-U FA. .12-29-33 
Saturday's Millions-U. .. 10-14-33 
Search for Beauty-P A R. 2-10-34 
Secret Sinners-MAY ..12-13-33 
Secret of the Blue Room-U 

Sensation Hunters-MOP. . 1-3-34 
Shadows of Sing Sing-COL, 


Shanghai Madness-F 9-23-33 

Ship of Wanted Men-SHO 

Should Ladies Behave ?-MGM 

Show-Off-MGM 3-17-34 

Silent Men-COL 11-8-33 

Simple Tailor, The-AM . .2-24-34 

Sin of Nora Moran-MAJ 

„. . 12-14-33 

Sitting Pretty-PAR 11-22-33 

Six of a King-PAR 1-24-34 

Sixteen Fathoms Deep- 

MOP 1-19-34 

Skyway-MOP 10-18-33 

Smoky-F 12-23-33 

Solitaire Man-MGM 9-23-33 

Son of a Sailor-FN 12-1-33 

Son of Kong-RKO 12-30-33 

S. O. S. Iceberg-U... 11-28-33 
Sons of the Desert-MGM. 1-6-34 

Speed Wings-COL 3-27-34 

Spitfire-RKO 2-23-34 

Stage Mother-MGM 9-30-33 

Straightaway-COL 1-16 34 

Strawberry Roan-U . . . 12-6-33 
Strich Durch Die Rechnnng- 

UFA .36-34 
Su Ultima Cancion-CIN. 3-30-34 

Sunset Pass-PAR 10-28-33 

Sweden, Land of the Vikings 

BO.. 1-6-34 
Sweetheart of Sigma Chi 

MOP. .10-26-33 

Szpieg-MAJ 3-6-34 

Take a Chance-PAR. .. 1 1-25-33 

Tannenberg-XX 4-6-34 

Tausend Fuer Eine Nacht- 

XX 2-14-34 

Texas Tornado-FD ....2-28-34 
This Man is Mine-RKO. . .3-8-34 
This Side of Heaven-MGM 


Three Thieves-AM 10-31-33 

Thrill Hunter-COL 10-4-33 

Throne of the Gods-IMP 

Thunder Over Mexico-PRI 

Thundering Herd-PAR. . 3-31-34 
Tillie and Gus-PAR. . . . 11-11-33 
Toda Una Vida-PAR 10-28-33 
Tod Uber Shanghai-MO. 12-19-33 
Too Much Harmony-PAR 


Torch Singer-PAR 10-7-33 

To the Last Man-PAR. 10-26-33 

Trail Drive-U 1-3-34 

Two Alone — RKO 4-7-34 

20 Million Sweethearts-FN 

Ulan I Dziewczvna-XX. 10-10-33 
Under Secret Orders-PRO 

Vi Som Gar Koksvagen 

SCA.. 10-10-33 
Volga. Volga-KIN ...12-19-33 

Walls of Gold-F 10-21-33 

Waltz Time-GB 9-29-33 

Wandering Jew, The 

JAFA.. 10-21-33 
War of the Range-FR. . 11-22-33 

Way to Love-PAR 11-11-33 

Wenn Die Liebe Mode Macht 

XX. .10-30-33 
West of the Divide — MOP 

What's Your Racket?-MAY 


Wheels of Destiny-U 3-28-34 

White Face-HEL 11-22-33 

White Woman-PAR 11-18-33 

Wie Sag Ich's Meinnem 

Mann?-XX 1-24-34 

Wild Boys of the Road 

FN. .9-22-33 

Wild Cargo-RKO 3-24-34 

Wine. Women and Song- 

CHA 12-16-33 

Woman Unafraid-GOP. .3-27-34 
Women in His Life-MGM 


Wonder Bar-FN 2-17-34 

World Changes-FN 10-28-33 

Worst Woman in Paris? 

F.. 11-25-33 
You Can't Buy Everything 

You're Telling Me-PAR 






(.Continued from Pane 1) 

the motion picture code, affecting 
every phase of the industry. This 
is certain to dominate all sessions. 
Its various provisions will be ex- 
plained by President Ed Kuyken- 
dall, who figured importantly in its 
drafting at Washington last fall; 
Jack Miller, Fred S. Meyer, Fred 
Wehrenberg, 'Ben Berinstein, and 
other leaders. Scores of questions 
as to its meanings have been pre- 
pared and will be submitted during 
the open forum on Wednesday after- 
noon. As a member of the Code 
Authority, Kuykendall will be equip- 
ped to inform the convention as to 
progress being made towards put- 
ting the gigantic code machinery 
into operation. 

Anything by way of subjects is 
likely to crop up during the open 
forum. That perennial topic of ex- 
hibitor conventions — divorce of the- 
ater holdings by major producing- 
distributing companies, is sure to 
appear. A number of exhibitors 
have already indicated that they 
wish to speak loud and long on this 

Percentage policies of major dis- 
tributors is another much-discussed 
subject which will find expression 
at the forum. Intense interest of 
theatermen in this matter has been 
repeatedly proven during the past 
year, in particular, by exhibitor 
unit moves to force lower percen- 

The latest entrant in the com- 
petitor field, free shows given in 
radio broadcasting studios, will find 
a definite spot in the proceedings. 
Ways and means of reducing this 
competition will be discussed. The 
Code Authority has already moved 
in an effort to put a stop to the 
practice and is now awaiting a re- 
port from the Code Authority of 
the Radio Industry, following a re- 
cent joint conference at Washing- 
ton with the Legitimate Theater 
and Radio Code Authorities. 

Elimination of score and service 
charges, industry issues which had 
their inception coincidental with the 
advent of sound pictures, are other 
topics which will smash their way 
into convention conversation. Over- 


'TNANE censorship is one reason 
ai writer goes back to New York 
as useless as the male udder." — 

"Whether you are willing to ad- 
mit it yet or not, the play is the 
thing even in the movies." — WIL- 






"Ethel Merman 
sewed on all her 



her signatura 
including her | 

"It is now an established presup- 
position in all camps of theoretical 
cinema, and in at least a few pro- 
duction areas, that the director pos- 
sibly should be consulted about the 
script which is handed to him for 
shooting."— DALTON TRUMBO. 

"If we cannot have both art and 
dividends, then let us disregard the 
art and go after the dividends." — 

"A big proportion of bad screen 
stories are bad because they are 
thin, and they are thin, not because 
they have too little in them, but be- 
cause they have too much." — WIL- 

"The most encouraging feature 
of the screen's achievements during 
the year was the fact that on the 
whole the artistic progress made by 
the industry was based upon the 
appeal to the better taste of the 
American public."— WILL H. HAYS. 

"Any blanket indictment of 'pic- 
tures' as opposed to the other art 
forms is so much broccoli." — AR- 

"The main question, it seems to 
•me, is whether the motion picture 
is to remain, for the most part, an 
entertainment, necessary and desir- 
able as its employment as enter- 
tainment is, or whether it is to grow 
and become used like literature it- 
self ' for the broadening of man's 
knowledge, for the intellectual and 
emotional responses it can awaken, 
and as one of the tools that records 
the history of the race, as are the 
other arts." — WILTON A. BAR- 
RETT, National Board of Review. 

"You take out of the moving pic- 
ture or out of any other cultural 
unit whatever you are prepared to 
take." — GRETTA PALMER, New 
York World-Telegram. 

"I would like to see Congress pass 
a law prohibiting people from lit- 
tering up Congressmen's and Sena- 
tors' offices with letters, telegrams 
and petitions unless they have at 
least read through one time a copy 
of the proposed legislation which 
they petition for or against." — C. C. 

"Life-saving doesn't pav financial- 

seating and overbuying, plus the 
right to buy must be figured on to 
claim speaking time. Treatment of 
the latter subject in the motion pic- 
ture code was omitted at the Wash- 
ington code conferences last autumn 
as nobody could agree as to a defi- 
nition of the subject. Perhaps the 
M. P. T. 0. A. convention will pro- 
duce one that will satisfy at least 
a substantial minority of exhibitors 
present. Morality in pictures and 
advertising will come in for their 
share of discussion and, of course, 
double features. 

As the Big Show is about to be- 
gin, there are no symptoms in evi- 
dence of possible clashes of politi- 
cal factions as in by-gone conven- 
tions, especially in the pre-Allied 
period. A safe bet is that the con- 
vention will generally proceed along 
orderly, constructive lines, with no 
"pineapple" tossing of any conse- 

Apart from the regular sessions, 
the conventioneers will have an op- 
portunity to examine the mechanics 
of motion picture studios. Product 
which they will eventually play in 
their theaters will be seen in the 
process of manufacturing. They 
will have a chance to get something 
of an idea of the problems which 

confront the producers and the pro- 
ducers, in turn, will have a chance 
to get a slant at exhibition prob- 

Today's program is merely a pre- 
liminary to the Big Bout. The 
schedule calls for registration of 
members, delegates and guests and 
affords a general opportunity for 
the visitors to acclimate themselves 
to the production atmosphere. The 
highlight of the day's program is 
a meeting of the board of directors 
at which officers will be elected for 
the ensuing year. 

The convention gavel will formal- 
ly sound out tomorrow morning at 
10:30 o'clock. Then the free-for-all 
gets under way. 

RKO Players in Air Program 

Ralph Bellamy, Kay Johnson and 
Vivian Tobin featured players in 
support of Irene Dunne in the RKO 
drama, "This Man Is Mine," cur- 
rently being released, are to be 
heard enacting a number of scenes 
from the film during this eve- 
ning's "Hollywood-on-the-Air" pro- 
gram, over WEAF. This week's 
progi'am will also feature Walter 
Catlett, Chick Chandler, Thelma 
White and Jimmy Fidler. 

Monday, Ap ril 9, 1934 


Objections to makeup of the New 
York local boards, including three 
advisory committees, are expected 
to be registered at meetings of the 
I. T. 0. A. board of directors and 
Allied Theaters of New Jersey to- 
morrow in New York. Members of 
both exhibitor associations have 
generally refrained from assenting 
to the code. 

S.M.P.E. to Consider 

Reel Standardization 

Whether or not the S. M. P. E. 
will take issue with the Academy of 
M. P. Arts and Sciences over the 
length of reels will be determined at 
the latter's annual convention at the 
Hotel Chalfonte-Haddon Hall, At- 
lantic City, April 23-26, when the 
subject will play an important part 
in the proceedings. The Academy 
has recommended that the presenr 
reel of 1,000 feet be extended to 
1,700 feet. The exchange practices 
committee of the S. M. P. E., headed 
by Trevor Faulkner, feels that 1,000 
feet reels should be maintained at 
the present time while the society's 
committee on projection practices, 
of which Harry Rubin is chairman, 
is understood ready to recommend 
that if any changes in length are 
effected, the reel ought to be in- 
creased to 2,000 feet. 

New S. O. S. Amplifier 

A new line of Streamline Model 
Amplifiers, embodying a wide fidel- 
ity circuit, has been announced by 
Sales on Sound Corp. Rigid inter- 
nal construction, liberal overload 
and safety margins and elimination 
of all outside matching transform- 
ers and feeding amplifiers are fea- 
tures of the new series. 

Dunbar for Denver Secretary 

Denver — Code boards at then- 
first joint meeting, decided on a ten- 
tative budget and unanimously rec- 
ommended Duke Dunbar for secre- 
tary. The first meeting of the 
zoning and clearance boards to hear 
complaints will be on April 17. The 
grievance board will meet the fol- 
lowing day. 



Plan a park fete for orphans on May 
Day (May 1) with co-sponsorship of 
local newspaper and promoted prizes, 
refreshments, etc. 











^ 1 \auco 


/ft* m 

t W 



°ri 0f 





:■.,::■■:.,■. ■■..■ . :. .-■..■ 


DO WM w 







of 'Dancing Dollars' waiting to be taken in for a 
second sight of that tantalizing, mesmerizing music 
show that's turned dance mad America into a nation 
of Brazilian Nuts. THAT "CARIOCA" PICTURE 

PLAY IT AGAIN ! advertise it bigger 






i mm 



Everybody's saying "Let's 
Do The Carioca! It's not a 
fox trot or a polka ..." — j 
and the AIR is burning up 
each night with its inflam- 
mable rhythm as hundreds 
of Radio orchestras sweep 
down the skyways with 
"The Carioca" I 

In the big hotels, the smart ball rooms, the 


night clubs and the cocktail rooms it's "The 
Carioca"! In homes the young ones are teach- 
ing the old ones to do "The Carioca" . . . dance 
schools are advertising that they teach "The 
Carioca"— it's the sensation of the year, this 









KATHARINE HEPBURN more than justifies 
the Academy award as the screen's finest 
actress. Playing thruout the country to excep- 
tional business, in many cities equalling "Little 
Women" figures . . . top money everywhere and 
box-office reviews in every paper. 


FRANK BUCK is back alive and so is business! 
Held over in Radio City, San Francisco and 
Washington and turning the whole country into 
one big howling holiday this week. The circus 
comes but once a year. . .get the money, 
showmen ! 


FOUR STAR review in N.Y. Daily News... rave 
reviews in all papers. Wrecking records at 
Arthur Mayer's Rialto Theatre where it is Broad- 
way's sensation of the hour and continuing in- 
definitely. Opened Friday (4/6) Albee, Brooklyn 
and cops called out at noon to handle crowds. 





Hopewell, Va. — Management of 
the Beacon has remodeled and re- 
opened the former Harris under the 
name of the Broadway as a white 
and colored house. 

Cambridge, Md. — J. Bryan Dash- 
iell is reopening the Grand Opera 
House. He also operates the Cam- 
bridge theater. 


Monday, April 9, 1934 




N-E-W-S O-F T-H-E D-A-Y 

Meriden, Conn. — Poli's theater, 
unit of the Poli Circuit, managed 
by William F. Barry, has closed for 
the summer. 

Richmond, Va. — Frank Taylor is 
now assistant manager at Loew's 
theater. He was formerly at Loew's 
Fox, Washington. Francis Deering, 
former assistant at the local house, 
has been made manager of Loew's, 

Baltimore — Walter M. Morris, 
manager of the Metropolitan, Wash- 
ington, has been transferred to the 
management of the Stanley here, 
just taken back by Warners from 
Loew. Morris replaces Everett 
Steinbuck, who goes on relief. The 
Stanley is now under the supervi- 
sion of John J. Payette, Warner cir- 
cuit zone manager. 

Detroit — Bon Misch, booker for 
Butterfield circuit, is in the Battle 


Today: Independent Theater Owners of Ohio 
meeting, Netherland-Plaza Hotel, Cincin- 
nati. 1 P.M. 

May 31 -June 2: Fox Film annual sales con- 
vention, New York. 

Apr. 10-12: M.P.T.O.A. annual convention, 
Hotel Ambassador, Los Angeles. 

April 13: Indiana Indorsers of Photoplays an- 
nual state meeting, Hotel Claypool, In- 

April 14: Universal Club's Easter Ball, Hotel 
Lismore, New York. 

April 14: Motion Picture Club 1934 Reunion, 
Cocktail Party and Dinner Dance. 

April 19-25: International Congress on Educa- 
tional and Instructional Cinematography. 
Rome, Italy. 

April 21: A.M. P. A. Annual Naked Truth Din- 
ner, Hotel Astor, New York. 

April 21-22: Meeting of Paramount district 
managers, Edgewater Beach Hotel, Chicago. 

April 23-26: Spring convention of Society of 
Motion Picture Engineers, Chalfonte-Haddon 
Hall Hotel, Atlantic City. 

June 4-9: I.A.T.S.E. and M.P.O. convention 
Louisville, Ky. 

June 16-July 2: International Motion Picture 
Week, Vienna. 

June 18-20: Paramount annual s->les conven- 
tion, Hotel Ambassador, Los Angeles. 

June 18-23: American Federation of Musicians 
convention, Cleveland. 

Aug. 1-20: Second Exhibition of Cinemato- 
graphy, Venice, Italy. 

Seek State Law Against Marathons 

Milwaukee — The Milwaukee Woman's Club has gone on record urging an 
ordinance prohibiting marathons in Milwaukee county. A city ordinance has 
no control over a walkathon being held in West A 1 1 is. The club also favors 
a state law forbidding marathons. 

Creek Sanitarium for several weeks' 

Detroit — The Vendome theater, 
which has been closed for two years, 
is being refinished for reopening 
early in May. It is being taken 
over by Robert Cleary, manager of 
the Granada theater. 

Boston — Tim O'Toole, manager of 
the local Columbia Exchange, is 
cruising the Spanish Main on the 
Morro Castle. With neither know- 
ing the other's vacation plans, Mary 
Trainor,. biller at the exchange, left 
on the same trip. 

Boston — Edwin Mitchell Barnes, 
orchestra leader and violinist who 
has been employed in various thea- 
ters here nearly 20 years, died a 
few days ago. 

Buffalo— The Great Lakes The- 
ater has switched to a policy of 
stage shows and first run pictures. 

Spring Green, Wis. — The Wiscon- 
sin theater has been renamed the 
Rex and is being operated by P. 

Milwaukee — Meeting with success 
at several of its other neighborhood 
houses, Saxe Amusement Manage- 
ment is featuring continuous daily 
matinees at its Uptown theater here. 
The house is managed by Louis Or- 

El Reno, Okla. — Loomis and En- 
loe, local exhibitors, are reopening 
the Criterion with Photophone High 
Fidelity sound equipment on May I. 

Laurel, Miss. — A. H. Yeomans, 
president of the Mississippi Thea- 
ters circuit, has arranged for the 
installation of RCA Victor High 
Fidelity sound in the New theater. 

Johnstown, Pa. — The Ritz, which 
was taken over by the Massachu- 
setts Life Insurance Co. of Spring- 
field, has been equipped with Photo- 
phone High Fidelity sound appara- 
tus. The house is now managed 
by J. F. Fontaine. 

Newark, N. J. — Two local thea- 
ters, the Congress and the Treat, 
recently modernized their sound by 

replacing their old equipments with 
Photophone High Fidelity systems. 

Stevens Point, Wis. — Wisconsin 
Amusement Enterprises, operators 
of the Fox theater, have reopened 
their Lyric for Saturday and Sun- 
day shows. 

Antigo, Wis. — H. E. Hanson has 
installed Western Electric wide 
range sound system in his Palace 
theater. The house has also been 

Elroy, Wis. — The Juneau theater 
has been renamed the Star and is 
now being operated by J. Eskin. 

Youngstown — About $300 was 
taken from an unlocked safe in the 
newly opened Hippodrome by two 
robbers who entered the theater of- 
fice by jimmying a door near the 
theater entrance. 

Canton, O. — Burns O. Sullivan, 
well-known Ohio theater executive, 
will continue with the whitetops 
again this season having been con- 
tracted with Gorman Bros. Circus 
as general superintendent. 

Monongahela, Pa. — John and 
George Anton have returned to the 
exhibition field in a complete reor- 
ganization of theaters here. The 
Anton Brothers have acquired the 
Anton, for several years operated 
by Weible and Grey. The Bentley, 
lately operated by B. H. Buchheit, 
is again in the charge of Bill Gray. 

Lisbon, O. — The Grand has been 
reopened with straight films by 
Mannie Glick, marking his return 
to the exhibition field. 

Milwaukee — In addition to Fred 
S. Meyer and W. L. Ainsworth, 
president and secretary, respective- 
ly, of the M. P. T. O. of Wisconsin 
and Upper Michigan, Inc., delegates- 
at-large from this section to the 
M. P. T. O. A. convention in Los 
Angeles include B. K. Fischer, R. J. 
Baldwin, Bernhard Lassack, C. W. 
Trampe and A. C. Guttenberg. 



ff P A L O O K A" 

Nobody ever called Alexander Smith Carpet palooka 
floor -covering. This high-quality, moderate-priced thea- 
ter carpet can "take it on the chin" and come up for 
more . . . year after year. That is why it's used by the 
majority of the country's most successful theatres. 







in convention at Atlantic City 
Greet and wish Success to the 

P T A 

in convention in Hollywood 
and are sorry they cannot be 
with the MPTOA men in person. 
















" , 








The 1934 Film Year Book Is Now Being 
Distributed To All Film Daily Subscribers 

Here are fifteen of the many important subjects 
covered in this amazing book 

1 — 1933 Releases with credits. 

2 — 13,905 Titles of pictures released since 1915. 

3 — Full texts of NRA Codes of Fair Competition. 

4 — Birthdays and Birthplaces of motion picture people. 

5 — Complete list of theaters. 

6 — Financial data on leading companies. 

7 — Court Decisions of 1933. 

8 — Personnel of companies and organizations. 

9 — Comprehensive exploitation section. 
10 — Equipment Buying Guide. 
11 — Complete Foreign Section. 
12 — List of Theater Circuits. 
13 — Original Titles of Books and Plays. 
14 — Work of Players, Directors, Writers, Cameramen. 
15 — Names and addresses of Producers, Distributors, etc. 



Film Daily six days each week. 
Film Daily Short Subject Quarterlies. 
All Special Editions. 

Only Ten Dollars per year. 

Sign the coupon today and get 
in line with those who know. 

1650 Broadway, 
New York City: 


Please enter my subscription to THE FILM DAII 
I enclose check for $10.00. Foreign 5 


Address ■ 

City State 

Remove Your 


(medical term for good behavior) 


and get going to that 
A.M.P.A. party! 

This shindig is going to be the gayest industry affair since those good old 
Astor Hotel Parties! (Remember?) Tickets are only $5 per person, including 
Dinner, Dancing and allied sports. The date is Saturday night, April 21st, 
in the Grand Ballroom of the Hotel Astor. And the entire net proceeds 
are to be shared equally between the Motion Picture Charity Fund and 
the Film Daily Relief Fund. Tickets obtainable from Paul Benjamin, 
National Screen, 630-9th Ave. Bry. 9-9800. Tell the cock-eyed world it's a date. 

Welcome M. P. T. O. A 



Writer and Director 

in Collaboration 

"Finishing School" 

for RKO Radio 

Telegram from Hank Goldenberg, 
Manager Fox Theater, San Francisco 




MATINEE 1520.60 NIGHT 1488.40 DAY 3009.00 STOP 


The above telegram proves the public makes box-office pictures. Fox 
Theater, San Francisco, turned away thousands, Sunday, April 1st. 


Only Picture Starring 


with Lew Cody 

and an All-Star Cast Directed by Herbert Brenon 

The Box-Office Sensation of the Day 


The U 16 Phaeton is equipped with a soft, melted mattress seat 
... 12 auto springs . . . soft boxing which prevents cracking 
at the corners ... full 2-inch upholstered back. Its parts are 
steel units interlocking without the use of bolts, nuts or screws. 


A product of modern engineering skill, the FLOATING 
COMFORT of U16 brings the easy relaxation of the automo- 
bile to the theatre. Designed by automotive body builders, 
each chair is an individual unit of interchangeable parts. 



A subsidiary Union City Body Co. 


/. George Feinberg, Vice-President in charge of sales 



Kansas City — M. K. Reinke, who 
at one time operated 50 Universal 
circuit houses from this city, will 
defy superstition and reopen the old 
Pantages on Friday the thirteenth 
with a policy of first-run pictures 
and stage show. The Twelfth St. 
burlesque house next door will be 
opened on Saturday as a subsequent 
run under the name of the Down- 
town theater. 

Barney Joft'ee, former manager of 
the Uptown, will manage both the- 
aters, which have been newly reno- 
vated and are under ten-year lease. 
Eighty-five will be employed in the 
operation. Admission prices will be 
10 and 25 cents, with weekly change. 

Magazine Readers 

Favor Movie Stories 

A wide demand for fiction stories 
with motion picture background ex- 
ists among magazines of national 
circulation, according to Verne Por- 
ter, literary agent. He says the 
reason for the demand is that ed- 
itors, impressed with the industry's 
recovery, the way fan magazine 
circulation held up during the de- 
pression and the fact that screen 
names are front page news, believe 
that circulation gains are possible 
by playing up movies and movie 
names in stories. 

Ruling on Cleaners Due Today 

The Policy Board at Washington, 
which handles disputes between 
Codes, is expected to rule today on 
an appeal by the American Build- 
ing Maintenance Co. from the deci- 
sion made this week by Division 
Administrator Sol Rosenblatt that 
cleaners employed by independent 
contractors in motion picture and 
legitimate theaters come under the 
film and legitimate theater codes 
and cannot be worked more than 
40 hours weekly, it was stated to 
The Film Daily on Saturday by L. 
R. Shapiro of the American Main- 
tenance Co. Enforcement of the 
Rosenblatt ruling has been held up 
pending a decision, Shapiro said. 

Archie Mayers Back on Job 

Archie Mayers of DuWorld is 
back at his desk today after bcinK 
out all last week due to the death 
of his father. 

Asks Control of Electrics 

Speculating from angle of theatrical 

'elevision, industry executives on Sat- 
day displayed considerable interest in 
commendation of Walter M. W. 
Spl recently appointed to the In- 

t Commerce Commission, to the 

Houi imerce Committee that a new 

comm. n be created to exercise strict 
controi vire communication systems. 

He advc:, d a thorough study of A. T. 
& T. as well as other big companies 
and their subsidiaries. 


Talk by Gretta Palmer, Editor of Women's Page in New York World-Telegram, 
before National Board of Review Conference. 

"VTOU remember, perhaps, an 
-*- interest that swept the 
country last year which was 
technocracy. At that time we 
heard a great deal about tech- 
nological unemployment which 
was applied mostly to indus- 
tries. Well I think there has 
been a good deal of technologi- 
cal unemployment in the home, 
especially technological unem- 
ployment for mothers as com- 
pared with the mothers of pre- 
ceding generations. For in- 
stance, our grandmothers and 
great grandmothers had really 
so much to do with their house- 
keeping, their baking and their 
making of candles — with all of 
those duties that the scientists 
have relieved us of — that they 
didn't have much time to worry 
about how their children were 
growing up. They also had 
more children and so they 
weren't permitted to devote the 
search-light of their entire in- 
terest on the intelligence of two 
or three small children. Well 
now-a-days mothers have more 
leisure to consider the influ- 
ences that are affecting their 
children. They also have stud- 
ied psychology and have, I am 
afraid, taken alarm by discov- 
ering from the psychiatrists all 
the dreadful mistakes that they 
might make about which their 
grandmothers were lucky 
enough to know nothing. 

This has inclined to make parents 
today a little bit panicky. It has 
given them a certain timidity about 
the influences which might be wreck- 
ing their children's lives. I believe 
that human nature is a good deal 
more robust than many mothers give 
it credit for. But it is none the less 
alarming to them to feel that after 
all some little mistake the„v may 
make in subjecting their child to a 
certain book or moving picture to- 
day may warp his life when he is 
thirty-five. I believe that a great 
deal of the alarmist attitude toward 
the motion pictures that has come up 
in the last year or two may be traced 
to this parental panic and that it is 
on the whole quite unjustified. The 
psychiatrists are pretty well agreed 
now that a child's life pattern for 
good or evil is fairly well deter- 

mined by the time that he is five 
or six years old. Some even put 
it earlier. If it is an unfortunate 
life pattern it can be corrected later 
but if it is a fortunate one and if 
cne child has chosen a normal, 
wnolesome goal, then you may trust 
mm pretty well to go round the 
world witnout your guidance and to 
pick up from the things that he 
contacts only tnat material which 
is going to feed him in the way 
ne ought to be fed. in other words, 
you can take him to a moving pic- 
ture, no matter how bad a one, and 
trust him to absorb from that pic- 
ture notmng that is at variance 
witn the lue pattern that he has 
already selected for himself. There- 
xore l think that the idea of pro- 
tecting the young is largely a mis- 
take; that the parents' attitude 
should be rather ot arming the child 
so that when he goes out in the 
world he can courageously face any 
influence no matter how bad with- 
out being damaged by the contact 
After all, parents who attempt to 
shelter their children may get away 
with it for a very little while, but 
you can't live your child's life for 
nim and you cannot keep him be- 
tween cushions for his whole life. 
Some day he is going to have to 
run up against destructive influ- 
ence if not in the moving picture, 
then in books or in human contacts 
or in some way. This question of 
the destructive influences of litera- 
ture, offers a rather interesting 
parallel to the alarmist attitude oi 
the day toward moving pictures in 
some circles. I believe that most 
men here when they were seven or 
eight years old either with their 
parents' consent or without it read 
the Deadeye Dick stories and the 
most lurid and bloodthirsty volumes 
which they could possibly get hold 
of, volumes which no well-thinking 
librarians would ever have allowed 
to get into their hands, and I sup- 
pose that for a while their thoughts 
were filled with the most lurid and 
completely unsocial points of view. 
They glorified the gunman and they 
thought that Jesse James was just 
the kind of man they would like to 
be when they grew up. But I think 
they recovered from it; that even- 
tually they righted themselves and 
passed through that phase. In the 
same way the boy of today who 
goes to see a gunman picture may 
get the idea that a gangster is a 
pretty fine fellow to be and his 
sister may look upon the siren as 
her ideal. While children are pass- 
ing through these phases they may 
be very trying to have around the 
house. But on the other hand, chil- 
dren are trying when they are 
teething too, and would be extreme- 
ly trying if they went on teething 
for fifty years. But I think you 


Monessen, Pa. — After presenting 
regular shows on Easter Sunday 
and playing to capacity without in- 
terruption from the police, mana- 
gers of the Star and Manos theaters 
plan to continue the Sabbath per- 

The Ministerial Ass'n held a meet- 
ing last week on the Sunday show 
matter, but gave no intimation of 
its plans. 

Speakers for Boston Council Meet 
Boston — Among the speakers at 

the conference luncheon at the Som- 
erset Hotel on Saturday to mark 
the start of a membership drive in 
New England by the Motion Picture 
Research Council will be Mrs. Au- 
gust Belmont, president of the 
Council; Dr. A. Lawrence Lowell, 
honorary president; Stephen P. Ca- 
bot, chairman of the Council's New 
England committee; William H. 
Short, director of the Council, and 
Henry James Forman, author of 

can trust them to recover their 
equilibrium and to get rid of these 
extremely trying points of view 
when they have passed through 
that period of adolescence, with 
which these are always associated 
and seem to have been long before 
the movies were a primary influence 
in adolescent life. 

I said that you take out of the 
moving picture or out of any other 
cultural unit whatever you are pre- 
pared to take, but of course you 
jem't take it unless it is there. And so 
that brings me to the other phase 
of the subject. While I think it is 
quite safe to forget about censor- 
ship and to expose your children to 
any pictures or any play or any book 
that they may get their hands on, 
on the other hand it is obviously 
desirable that they should have a 
chance to reach the best in every 
field so that they may draw from 
that the best food for whatever life 
pattern they have selected. But I 
think that the most important thing 
to say to parents today is not to tell 
them necessarily to have faith in the 
moving picture. Work toward mak- 
ing the moving picture better, of 
course, but even if they have no faith 
at all in the moving picture to have 
faith in their own children to take 
from the picture those things which 
they are prepared to receive and 
which will make them grow up into 
well-rounded and healthy normal 
human beings. 

Roach Making "Lysistrata" 

West Coast Bur., THE FILM DAILY 
Hollywood — "Lysistrata," the Aristo- 
phanes comedy which created a furore 
when produced on the stage a few years 
ago, will be filmed by Hal Roach with 
an all-star cast. Production is expected 
to get under way by mid-summer. 


Intimate in Character 
Internationa! in Scope 
Independent in Thought 



ly N 

ewsp i 


Of Mo 

t i o n 








VOL. LXV. NO. 83 


<S CCN1 

Review Board 'Closing Books' on Code Tomorrow 


Rothafe! and Lubin Set to Head New Regime at Roxy 


. . takes Hollywood by storm 


Hollywood, Monday Night 
IT WON'T be long now, for by the time 
' you read this, Mayor Frank Shaw of this 
Los Angeles town will have presented big 
Ed Kuykendall with a gardenia key to the 
city, the band will have played "California, 
Here I Come," the studios with all of 
their charms will have opened their gates 
to the visiting firemen, and Alicoate will 
have had a chance to get caught up with 
his sleep during the introductory speeches. 
In other words, this Motion Picture The- 
aters Owners of America convention offi- 
cially starts doing things at 10 this morn- 

T T T 

KIOTHING much happened Monday. 
' ^ Many of the boys arrived early, spent 
a few moments resting the charms of Cali- 
fornia wine, and were off to see the sights. 
In the afternoon the board of directors 
had their usual meeting and as usual 
elected Ed Kuykendall president. The 
convention proper will be held in the Am- 
bassador, and it's six, two and even that 
Mike Comerford will have the house count- 
ed 30 seconds after the bell rings. There 
is much on tap for today, starting with an 
address of welcome by Carlos Huntington, 
representing the Governor, a response by 
good ole Memphis M. A. Lightman, and the 
reading of a series of reports as long as 
the Capitol Theater line on Gable day. 

T T r 

IN THE afternoon the gang will frolic at 
' Warner Brothers' studio for luncheon 
and high jinks, and in the evening those 
Laemmle boys, Senior and Junior, will en- 
tertain with dinner and a big dance. West 
Coast Theaters have planned a luncheon 
and a golf tournament at Lakeside Golf 
Club for Friday, if anyone can stand up 
by that time. One thing is certain. This 
gang will not want for either entertain- 
ment or food while here, for every out- 
fit in town has "Welcome" on the door 
mat and every studio pantry door is wide 
open. As Mae West told us to pass the 
word along today, "Boys, you're the only 
men in my life I have never tried to 
wrong. Have a good time in Hollywood. 
It ain't no sin." 

House is to be Closed for 

Sprucing Up Before It 

Starts New Policy 

Negotiations are practically set 
between Hayden, Stone & Co., bank- 
ers, and a committee of bondhold- 
ers to take over the Roxy Theater 
with Samuel L. "Roxy" Rothafel as 
managing director and Herbert Lu- 
bin in charge of administration, The 
Film Daily learns. Finances will 
be supplied through a new first 
mortgage which has already been 
arranged. A second mortgage will 

{Continued on Page 8) 



Birmingham — Sunday shows are 
gaining in a number of small min- 
ing and agricultural communities in 
Alabama, although elections have 
not been held and the legality of 
Sunday shows is doubted. The the- 
\ters are opening without being mo- 
lested, a survey reveals. 

Right Idea, Anyway 

Omaha, Nebr. — Although there is no 
theater in West Lincoln, Nebr., the 
town has voted in favor of Sunday 
movies by a plurality of 33. The same 
proposal won at Fairbury, but lost in 

Easter Week in Cleveland 
Called Biggest Since 1929 

Cleveland — Easter Week business 
here was the biggest since 1929, a 
checkup indicates. With all down- 
town houses open for the first time 

(Continued on Page 7) 


Two resolutions adopted by the 
Code Authority on March 29, one 
ruling that the 10 per cent cancel- 
lation clause applies to contracts 
made before Dec. 7 for pictures re- 
leased after that date, and the other 
putting a ban on so-called "bank 
nights" and "race nights," have 

(Continued on Page 8) 

Jules Michaels is Nam* 
Chairman of MPTOA 
Grievance Board 

West Coast Manager, FILM DAIL 1 

Hollywood — Ed Kuykendt '■'■ 
was re-elected president of t 
M.P.T.O.A. at the annual meet- 
ing of the board of directors 
held yesterday afternoon pre- 
ceding the convention. Fir 
forecast of his re-election ap- 
peared exclusively in The Fil 
Daily of Feb. 21. 

Other officers re-elected were 

(Continued on Page 7) 

Balaban & Katz Acquire 
Sixth Theater in Loop 

Chicago — The Apollo, for many 
years a Shubert legit theater, has 
been taken over by Balaban & Katz 
and will be converted into a picture 
house. This makes six Loop houses 
under B. & K. control, two of them 
playing stage attractions. The Gar- 
rick, recently taken over by B. & 
K., is undergoing extensive altera- 
tion inside and out and is expected 
to open about May 1. 

Union Notified by Review Board 
Code Hearings End in 48 Hours 

Baxter, Gaynor, Rogers 
Being Starred in Fox Film 

West Coast Bureau of THE FILM DAILY 
Hollywood — Warner Baxter, Ja- 
net Gaynor and Will Rogers will be 
co-starred by Fox in "One More 
Spring," which Winfield Sheehan 
will produce on his return from a 
European trip in July. Henry King 
is slated to direct. Screen play is 
by Edwin Burke. 


FILM DAILY Staff Correspondent 

Washington — Following failure of 

William C. Elliott, president of the 

I.A.T.S.E., to appear at yesterday's 

labor hearings on the code before 

the National Recovery Review 

Board, it is understood the Board 

sent him a telegram stating that af- 

(Continued on Page 7) 

HAYS, 0. 0. MclNTYRE 

West Coast Bureau of THE FILM DAI1 ? 

Hollywood — Will H. Hays 
scheduled to arrive tomorrow to a 
dress the M. P. T. O. A. conve 
tion banquet at the Hotel Amba 
sador on Thursday. O. O. Mclntyr 
dean of the syndicated columnist- 
also will attend. 

Hector Turnbull Services 
Will Be Held Tomorrow 

New Hope, Pa. — Funeral service 
for Hector Turnbull, who died sue. 
denly on Sunday at his home her' j . 
will be held tomorrow in the Thomr 
son Memorial Presbyterian Church 
with burial in the churchyard. Turr 
bull was formerly a production exe 
cutive with his brother-in-law, Jess 
L. Lasky. He also had been a news 
paperman, author and scenarist. 

Portable Circuits Click 

Chicago — C. T. Dusenberre of St. 
Louis recently inaugurated a second 
circuit of small picture shows in and 
around that city, using DeVry portable 
sound-on-film equipment, and has been 
so successful he is considering organ- 
ising another circuit. 



Vol. LXV. No. 83 Tues, Apr. 10, 1934 5 Cent 


Editor and Publisher 

Published daily except Sundays and Holiday? 
at 1650 Broadway, New York, N. Y.. 
hy Wid's Films and Film Folk, Inc. J. W. 
Alicoate, President, Editor and Publisher : 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur W. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
Editor. Entered as second class matter. 
May 21, 1918, at the post-office at New York. 
N Y., under the act of March 3, 1879. 
Terms (Postage free) United States outside 
of Greater New York $10.00 one year; 6 
months, $5.00; 3 months, $3.00. Foreign. 
$15.00. Subscriber should remit with order 
Address all communications to THE FILM 
DAILY, 1650 Broadway, New York, N. Y. 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739 
(able Address: Filmday, New York. Holy 
wood, California— Ralph Wilk. 6425 Holly 
wood Blvd., Phone Granite 6607. London- 
Ernest VV. Frcdman, The Film Renter, 89-91 
Wardour St., \V. I. Berlin— Lichtbildlmehne. 
Friedrichstrasse. 225. Paris— P. A. Ilarle, La 
Cinem.-itogrnphie Francaise, Rue de la Lour 
des-Noues, 19. 



Close Chg. 

29 Vi — y 2 

Columbia Picts. vtc 

Con. Frn. Ind 4l/ 4 

Con. Fm. Ind. pfd. 15 7 g 

East. Kodak 89V 2 

High Low 
29% 29V 4 

Fox Fm. "A" 
Loew's, Inc. 

15V 2 

do pfd 95 

3 'A 

Warner Bros 7 3 s 

Paramount ctfs. 
Pathc Exch. . . 


Univ. Pict. pfd.. 


323/ 4 

4i/ 4 — '/i 

15% — Ve 

891/2 + 1 


33 - '/n 

95 + 1% 


31/4 — Ml 


45 +7 

71/4 — 1/1 


Technicolor 8V4 81/4 8V4 + '/1 

Trans-Lux 23' 8 2 3 / 8 2% 


Gen. Th. Eq. 6s40. . 1 Vi 10 IOI/4 + Va 

Gen. Th. Eq. 6s40 ctfs. 9V 4 9 9 — 1/2 

Locw 6s 41 ww 991/2 993/s 99% + 3* 

Paramount 6s47 ctfs. 503/, 4914 50'/ 2 + 1 

Par. By. 5T 2 s51 . ... 38 37 38 

Par. 5i 2 s50 ctfs. . 51 50i/ 4 50i/ 4 

Pathc 7s37 93 92'/ 2 92l/ 2 — '/? 

Warner's 6s39 62 61 > 8 61 Vi— !: 

Para. Publix 51/2 53 g 51/2 



His New Production 





As Produced by Him 

IN 1913 

District Attorney Probing 
Charges Against Local 306 

Investigation of charges made by 
Nathaniel Doragoff, member of Lo- 
cal 306, that Harry Sherman, presi- 
dent of the local, misappropriated 
$269,000 paid into the union by per- 
mit men, is being conducted by Mau- 
rice Wahl of the N. Y. District At- 
torney's office, The Film Daily 
learns. A statement from Harry 
Sherman branded the Doragoff 
charges as lies and brought the as- 
sertion that Doragoff had tried to 
extort $10,000 from Sherman as the 
price of his silence. 

At a hearing last Friday in Wash- 
ington before the Senate Committee 
studying the Wagner Labor Bill 
Doragoff and four other members of 
Local 306 alleged that in the year 
from Feb. 1, 1933, to Jan. 31, 1934, 
the union had disbursed $415,303 
for "rehabilitation." A total of 
$900,000 was spent during the year 
and not properly accounted for, they 


Mississippi Exhibitors 
Map New Fight on Tax 

Jackson, Miss. — A new battle 
against the state's 10 per cent 
amusement tax is being mapped by 
exhibitors. Funds are to be raised 
to conduct a legal investigation of 
the constitutionality of the law and 
an appeal will be made to the pub- 
lic to support the fight. 

Amusement tax collections for 
March totaled $21,334, against $4,- 
705 in March, 1933. 

Two Chicago Holdups 

Chicago — Recent theater holdups 
here included McVickers where a ban- 
dit got $51 and smashed the cash- 
ier's window is anger because the 
amount was so small, and the Pic- 
cadilly, visited for the fourth time 
: n two years by holdup men, who 
found the cashier, Alice Gallagher, 
on the alert. She handed over $100 
but concealed an additional $1,000. 

Reception for John C. Mitchell 

A reception for John C. Mitchell, 
western representative for "New 
Movie Magazine," will be given at 
5 o'clock this afternoon at the Mo- 
tion Picture Club by Tower Mag- 
azines. Guests will be chiefly mem- 
bers of advertising: and publicity 
departments of film companies. 

Two Carole Lombard Stories 

West Coast Bureau of THE FILM DAILY. 
Hollywood — "The Nortorious So- 
phie Lang" has been set bv Para- 
mount as Carole Lombard's next 
Herbert Marshall will play oppo- 
site, with William Cameron Menzio- 
directing, "Deep Night." by Philin 
MacDonald, also has been bought 
for Miss Lombard. 


Prohibit Code Secretaries 
From Holding Other Jobs 

A resolution limiting employment 
of code authority secretaries to their 
local boards was passed by the Code 
Authority was announced yesterday 
by Executive Secretary John C. 
Flinn of the C. A. The resolution 
states in part that "no local code 
authority board secretary shall be 
engaged directly or indirectly by any 
Film Board of Trade or by any other 
local exhibitor association or or- 

Menjou. Landi in Para. Film 
West Coast Bureau of THE FILM DAILY 
Hollywood — Adolphe Menjou and 
Flissa Landi have been signed by 
Charles R. Rogers for the leads in 
"I Love an Actress." Paramount re- 
lease. Ralph Murphy will direct. 

Monogram to Start Work 
On Remaining 4 of Lineup 

Trem Carr, Monogram studio 
head, leaves New York today for 
he coast, where production on the 
four pictures remaining to complete 
Monogram's 1933-34 schedule will 
start on his arrival. "Happy Land- 
'ng," and "Shock" will go into work 
immediately after he reaches Hoi 
lywood, Carr said. "Jame Eyre" and 
"King Kelly" will follow these two 
pictures before the cameras, and at 
the same time production will be- 
gin on "School Days," first of the 
two Monogram "exploitation spe- 
cials" for 1934-35. Gus Edwards 
will be brought west to stage the 
musical numbers for this picture. 

Majestic Confabs Start 

Conferences of Majestic fran- 
chise holders on future production 
-plans of the company got under way 
yesterday at the Majestic home of- 
fice. Among those present were 
Herman Gluckman, president; E. H. 
Goldstein vice-president; Nat Ju- 
dell of Chicago, Bernard Mills of 
Albany, Sam Berkowitz of Buffalo 
Tony Lucchese of Philadelphia and 
Tom Brandon of Atlanta. All fran- 
chise holders are expected to be 
here by today. 

Universal Sales Gain 

Universal sales in the period 
since May 8, 1933, were about $1,- 
300,000 ahead of the previous selling 
season, according to a statement is- 
sued by Carl Laemmle. 

M-G-M Studio Publicity Shifts 

West Coast Bureau of THE FILM DAILY 
Hollywood — Ralph Wheelwright 
has been appointed assistant to 
Howard Strickling:, west coast di- 
rector of publicity for M-G-M 
Other changes in Strickling-'s de- 
partment place Barrett Kiesling in 
charge of unit men, with Paul Snell 
and Andy Hervey as assistants. Joe- 
Sherman has been transferred to 
the writing staff. Laurence Barbier 
resigned last week as fashion edi- 

Warner Film Retitled 

"Smarty" is the new title of the 
Warner picture formerly known as 
"Hit Me Again," with Joan Blon- 
dell, WaiTen William and Edward 
Everett Horton. 

Lee Cameron Managing Criterion 

Lee Cameron, formerly assistant 
manager of the Astor, has been pro- 
moted to manager of the Criterion. 

Tuesday, April 10, 1934 

oming a 

nd G 


WILL H. HAYS is on his way to the coast. 

in New York yesterday from the coast and 
will spend a few days in New York before 
proceeding to England for their annual vaca- 

BRITTONNE, leave New York in a few days 
on their return to the coast. 

FRANK BRUNER is now in Philadelphia pre- 
paring for Mary Pickford's personal appearance 
at the Earle Theater. 

HELEN VINSON has returned to the coasl 
from New York to start work in RKO's "Life 
of Vergie Winters." 

WALTER PIDGEON is scheduled to leave 
Hollywood this month for England to appeir 
in pictures under the London Films banner. 

JOE RIVKIN of the Leo Morrison office has 
returned east after several weeks in Hollywood. 

M. DAVID STRONG, general manager of 
Inter-Americas Film Corp., sailed Sunday on 
the Morro Castle for Havana to arrange dis- 
tribution for Spanish language pictures. 

JOE JACOBS, manager of Max Schmeling, 
and HANS POMMER, foreign stage director, 
arrive today on the lie de France. 

JO SWERLING, Columbia's ace scenarist ar- 
rives in New York today from Hollywood for 
a brief stay. He is accompanied by his wife 
and children. 

LOU OSTROW, Monogram production chief, 
returns to the coast tomorrow. 

EDWARD FINNEY, Monogram publicity head, 
returns to New York tomorrow from Atlantic 
City, where he has been resting a few days 
from his convention efforts. 

MORRIS J. KANDEL returned from Europe 

EDDIE CANTOR is expected to arrive in 
Hollywood May 1. 

MRS. ANNA ROSENBERG, assistant to Nathan 
Straus, Jr., left yesterday for Washington. 

DOROTHY MACKAILL arrived in New York 
yesterday from the coast. 

Fairbanks Picture Titled 

London — - "The Private Life of 
Don Juan" is the title of the motion 
picture which Douglas Fairbanks. 
Sr., is now making for London 
Films, to be released by United 
Artists. Alexander Korda is super- 
vising it. 







Barbarous Smiling 

— because the New York critics say 
"Gambling Lady is colorful, authen- 
tic" . . . "one of the best pictures 
Barbara Stanwyck has made" . . . 
"my idea of good entertainment" 
... "a lively and entertaining page 
from the chronicles of present-day 

Chicago's Smiling 

— because "Gambling Lady topped 
the loop at the Chicago." — (Var- 
iety, Apr. 3) 

Boston^s Smiling 

— because "Stanwyck is proving a 
magnet as she always has here. 
Looks as if . . . she will shape vel- 
vety gross at the Paramount 

— ( Variety) 

Baltimore 9 ^ Smiling 

— because "thefemmes are cottoning 
to Gambling Lady for nice gross at 
the Century." 

The 1934 

With Joel M'Crea, Pat O'Brien, Claire 

Dodd, C. Aubrey Smith, Phillip 

Reed, Directed by Archie Mayo.' 

.Vitagraph, Inc., Distributors 


is another 114 WARNER RROS. hit! 


Tuesday, April 10,1934 


Corking Ballyhoo 
Sells "Missing Persons" 

"HUREAU of Missing Persons" 
zoomed off to a swell start 
and a fine run at the Metropoli- 
tan theater, Houston, Texas, 
thanks to the first rate exploita- 
tion campaign with which E. E. 
Collins, manager, introduced 
this exploitation gem. For 
seven days in advance of the 
Metropolitan theater opening 
all the houses of the Interstate 
Circuit in Houston used two 
three-sheet stretchers in their 
lobbies, the three-sheets being 
art combinations of stills, catch- 
lines and cast names. The lobby 
of the Metropolitan theater had 
in addition one lobby stretcher 
about 2 feet in depth and 26 
feet in length suspended over 
the main exit doors, spotlighted, 
bearing the title and cast names. 
Four three-sheet wall frames 
consisting of art in panels in 
which were displayed stills and 
selling copy, as well as other 
panels similar in nature but dif- 
ferent in sizes, were used in 
strategic points in the house. 
For a week in advance local 
street cars carried theater cards, 
and in 75 various downtown 
shops and windows were spotted 
cards beautifully illuminated in 
Neon frames. Stations KPRC 
and KTRH were tied in for a 
series of daily spot announce- 
ments, for a week in advance, 
heralding the picture. 
— Metropolitan, Houston, Tex. 

Mayor of Baltimore Helps 
Exploit "Footlight Parade" 

TOR the first time in the his- 
tory of theater business in 
this city, the Mayor of Balti- 
more actively participated in an 
exploitation stunt for a picture. 
The stunt was in conjunction 
with the opening of "Footlight 
Parade." The Mayor released 
1000 inflated balloons right from 
the City Hall steps. Each bal- 
loon carried a piece of copy ad- 
vertising "Footlight Parade." To 
one hundred of the balloons 
were attached a ticket to the 
Warner musical hit. Four beau- 
tiful girls dressed in chorus cos- 
tume assisted the Mayor in re- 
leasing the balloons. William 
Sexton, general manager of 
Loew's Baltimore theaters, 
Steinbuck, manager of the Stan- 
ley and Herbert Morgan, pub- 
licity man, get credit for this 
next piece of work. 

Blumonrhal Loses Appeal 

Wa<h. Bureau of THE FILM DAILY 
Washington — A. C. Blumenthal yes- 
terday was denied a review of his suit 
before the U. S. Supreme Court to ob- 
tain a share of $300,000 which Albert 
M. Greenfield received as part of a 
stock option agreement on Fox Filr 
stock several years ago. 

• • • IT LOOKED like a publicity stunt had all 

the earmarks of a clever gag to crash the newspapers 

but as a matter of fact it was pulled by outsiders trying 
to cash in and caused E. B. Coleman, the M-G-M represen- 
tative handling the matter all sorts of grief it 

happened like this 

▼ ▼ Y 

• • • DOWN IN El Paso, Texas they discovered 

Celia Villa the daughter of Pancho Villa, the famous 

Mexican bandit and Coleman signed her up for personal 

appearances in connection with "Viva Villa" all ready to 

break a Natural, if there ever was one then some 

Mex got hold of her and induced her to sign a phoney contract 

dated prior to the M-G-M contract they got a cockeyed 

idea that she was going to be starred in Hollywood at a big 

salary and were trying to cut in when they found 1 

she only had a contract for three months for personal appear- 
ances they released the girl who had been held prac- 
tically a prisoner so Celia will be at the opening of "Viva 

Villa" tonite at the Criterion and if you think all this is 

a Gag consult the El Paso police dep't who will tell you 

it was on the level we ourself wouldn't take Billy Fergu- 
son's word for it till we read the account in the El Paso 

papers | i 

▼ T ▼ 

• • • NEW USE for the Motion Picture Club! 

to give receptions and parties to Celebs connected with the film 
biz credit Bert Adler with the bright idea he ar- 

ranged a reception this afternoon at 5 for John C. Mitchell 

Western editor of "New Movie" the Tower mag 

so a raft of Mister Mitchell's friends will be on hand to 

greet him in an Ideal Spot the Empey Club 

and why can't a lot of other similar affairs be held here? 

and give our Own Club a break 

T ▼ T 

• • • OVER THE Eastern weekend Warner's "Won- 
der Bar" proved a wonder to the home office exceeding 

their most rosy expectations as it opened in 225 situations 

playing in many spots against big opposish in 

many Eastern spots the pix set new house records with 

holdover engagements in 89 per cent of these engagements 

▼ Y ▼ 

• • • BECAUSE OF the enthusiastic reception given the 

radio broadcast, "Footlight Echoes" the Roxy will repeat 

tonite again putting the program on the air from the 

stage artists will include Al and Lee Reiser, Veronica 

Wiggins, George Shackley and his Footlight Echoes orch, and 
Lewis Reid Ernest Truex will head a stock company in 

White Plains during the summer .... 

▼ ▼ ▼ 

• • • FIRST NITE audience at Radio City Music Hall 
on Thursday, April 19, for opening of Fox's "Stand Up and 
Cheer" will include Gov. A. Harry Moore of New Jer- 
sey and his official staff to honor a Jersey native son 

Nick Foran who makes his debut in this pix Helen 

Chandler will be interviewed by Radie Harris over WOR on 
Friday nite in connection with her First Nash pix, "Old Doll's 

T ▼ ▼ 

• • • LOOMING UP as a successor to "Fatty" Arbuckle 

is Dan Sowers the 325-pound Kentucky Colonel 

who holds the mike each Tuesday eve over WMCA with 

yarns and an original line of gags overseas during the 

War they referred to Dan as "the largest body of troops in the 
A.E.F." the lad is known to literally millions for the 

past five years he has been a member of the American Com- 
mission of the American Legion, traveling everywhere as an 
after-dinner speaker 

« « « 

» » » 


No Motion Picture Is 
Perfect, Says Leisen 

'"THERE is no such thing as a 
perfect motion picture — 
thank God, and there shouldn't 
be one. A perfect movie would 
be all technique. What the 
spectators want is entertain- 
ment. Even the most artistic 
achievements of the screen 
aren't perfect. In fact, that is 
the reason they're outstanding 
cinemas. Attempt to make per- 
fect motion pictures, and you 
attain what disciples of tech- 
nique through the centuries 
have accomplished in the vari- 
ous arts — namely something 
that wins plaudits from the pro- 
fession but fails to appeal to 
the layman. Shelley and Keats 
were far less concerned with 
technique than were Chaucer 
and Browning, yet their poems 
touch the heart. Schubert and 
Schumann, masters of romantic 
melody, made many technical 
mistakes, as compared to the 
perfection of Bach and Handel, 
whose laborious fugues and 
oratorios are appreciated only 
by the profession. Motion pic- 
tures like Murnau's "Sunrise" 
and Jannings' "The Last Laugh" 
were marvels of technical per- 
fection which entertained their 
hundreds but failed to capture 
their millions. 

—Mitchell Leisen 

Cleve. Variety Membership Full 

Cleveland — Membership list of the 
local Variety Club has been closed 
as a result of the quota being filled, 
says President J. E. Fontaine. 
George Roberts and I. J. Schmertz 
were "kings" at yesterday's lunch- 
eon, with Sally Rand as guest. 

Max Cohen Wins Providence Suit 
Providence — Max Cohen, New 
York theatrical man, was awarded 
only nominal damages by Judge 
Alexander L. Churchill in Superior 
Court here, but was denied specific 
performance of an agreement to 
lease the Metropolitan Theater in 
this city in his suit against Delphina 
Realty Co. 

George Arliss 
Joe Moskowitz 
Nick Stuart 



JLs JEi £%> LJ u xC O 

I p 

TT is not by chance that Consolidated is recognized 
* as the world's most important producer of film 
prints. The quality of "Certified Prints" has steadily 
built up this prestige over a period of twenty-one 
years. As the art of motion picture production de- 
veloped, and finer prints were needed, Consolidated 
established film printing on a scientific basis to keep 

Out of our research laboratories have come original 

technical processes that unfailingly reproduce every 
action and sound in the original negative. We have 
designed and built our own machines that have 
changed film printing from a haphazard art to an 
exact science. 

And Consolidated continues to pioneer. At Consoli- 
dated Park new and better methods of manufacture 
are ceaselessly being sought to improve the quality 
of "Certified Prints." 


Cut-price prints mean cut-price quality — inferior materials carelessly 
processed on obsolete equipment — poor screen results. 

It doesn't pay to jeopardize your entire invest- 
ment for the few pennies saved on cut-price 
prints. Make sure of good results. Send your pro- 
ductions to the screen on "Certified 
Prints." They're made by science to 

provide the finest possible expression of the sound 
and action in your negative. Twenty-one years' ex- 
perience and a loyal devotion to the highest ideals 
of service are always evident in 
every frame of "Certified Prints." 




Tuesday, April 10, 1934 


has ever been lavished on ■ 
a picture as that accorded I 
£ 1 


A deluge of critical 
raves from every town 

I the picture has played! i 

"One of the fines! films of ib kind ever 
screened." — Hartjord Daily Cnurant \ 

"Beyond the usual trend of film enter- 
tainment. One of the important dramas 
' of the yttr."— Springfield Daily News 

"A lovely and moving picture ... an || 

I event sufficiently rare." » 

— Springfield Union % 

"The kind of a picture that should be 
encouraged in Hollywood." 

— Springfield Daily Republican * 

| "NO GREATER GLORY is all that its I 
makers say it is. There are scenes which > 
will linger long in the memory. Enough 
to recommend the picture without rescr- a 

vation." — Akron Times Press 

. "A motion picture rare and precious. It 
has the beauty and power of honesty, 
I humanity and humility." . I 

— Akron Beacon Journal » 

"An achievement which deserves a place 
in cinematic history with 'The Birth of A 
Nation', 'All Quiet on the Western 

* Front' and those other productions which 

1 have achieved a lasting place." 

— Washington Herald ■ 

"You will thrill and laugh and weep as 
much as you did at 'What Price Glory' 
or 'All Quiet on the Western Front'. 
One of the most dramatic movies ever 
filmed." — Washington Daily News . 

, The screen's greatest emotional 

masterpiece, "NO GREATER 
[ J GLORY". A Trunk Borzage J 
i jtrotlitctiou bused on Fereuc j , 
• j Moluar's world famous novel. » i 




FWO week-end marriages spliced 
Alberta Vaughn, a 1926 Wampas 
baby, and Joseph Egli, assistant 
casting director at Paramount, who 
nad the ceremony performed in 
Yuma, while Martha Sleeper and 
Hardie Albright took the leap in 

T T T 

Barbara Cannan Shelton, promi- 
nent in theatrical circles, and Paul 
Edmonds, long active in amusements 
in Chicago, have formed an agency, 
with offices in the Pantages build- 
ing. They will represent talent for 
the stage, screen and radio. 

T T T 

Sarah Y. Mason and Victor Heer ■ 
man, whose screen play of "Little 
Women" won the Academy of M. P. 
Arts and Sciences award, have com- 
pleted the screenplay of "Age of 
Innocence," for RKO. 

T T T 

Our Passing Show: Julius Tan- 
nen finding it difficult to find the 
entrance to the Paramount studic 
restaurant; Allen Rivkin, Sidney 
Buchman, Dave Garber, Bud Eilers. 
Ralph Davis playing tennis, with 
Arthur Lubin and Abram Robert 
Simon interested spectators. 

T T T 

Jules Schermer, former trade 
paper reporter, has joined the Nat 
Goldstone agency as an associate. 

T T T 

Joan Bennett's initial public ap- 
pearance since th.e arrival of her 
month old daughter, Melinda, will 
not be on the screen, strangely 
enough, but on the air. She will 
appear on the Shell Hour program 
over the National Broadcasting 
hookup April 16. 

T T T 

James Dunn has engaged Ralph G. 
Farnum as his exclusive agent and 
business manager. Dunn is undei 
contract to Fox and has two more 
years to go under that agreement. 

T T T 

Twenty-four of the Albertina 
Rasch girls are now dancing in 
"DuBarry," at Warner Bros. Mme. 
Rasch has originated a spectacular 
dancing scene in which they per- 

T T T 

Following his work for "Gypsy 
Melody," at Fox, Werner Richard 
Heyman, famous European com- 
poser, is scheduled to write the 
music for a new operetta in New 
York. His "Prince of Monaco" is 
the sensation of Paris this season. 

"Buffalo Bill" will be the second 
subject in the "Famous Americans" 
series being made by Hal-Lyons. 
Alex Hall will direct, with Henry 
Kruse in charge of the camera 

T T T 

Robert H. Planck, ace cameraman, 
is in charge of photography on "Our 
Daily Bread," which is being direct- 
ed by King Vidor. Planck photo- 

graphed "Manhattan Love Song," 
•"Frontier Marshall" and numerous 
other pictures. 

T ■ T T T 

Jerry Fletcher, Valerie Stevens, 
Ferdinand Munier, Leo Chalzell, 
Irene Franklin and Bert Pisano will 
be the principals in "The Stooge," 
written by Claude Binyon and Joe 
Mankiewiecz, well known scenarists, 
ine comedy will have its premiere 
at the Threshold theaters, jLJeverly 
Wills, April 11. 

T T T 

Milton Krasner, wno did the 
camera work on "Private Scandal" 
ana several other Charles R. Kogers 
productions for Paramount, will soon 
oe assigned another Rogers picture. 

Y T T 

Here and There: B. P. Schulberg. 
Eduie Mannix, Harry Rapf, Sylvia 
txciney, Hunt Stromberg, Chas. R. 
Kogers, Leon Schlesinger, Larry 
Wemgarten, Robert Presnell, Gary 
Cooper, Richard Wallace, Arthur 
L,anaau, King Vidor, Edward Arnold, 
jonn Siahl, Ivan Kahn at the open- 
ing of "Biography," starring Alice 

T T T 

Bela Lobiov, who directed the 
Viennese musicians in "Reunion in 
Vienna," has been engaged by M- 
G-M to handle musical details in 
"The Merry Widow." This picturi- 
zation of Franz Lehar's operetta, 
with Maurice Chevalier and Jeanette 
Mac-Donald co-starred under Ernst 
L,ubitsch's direction, went into pro- 
auction this week. 

T V T 

Dwight Taylor and Leonard Pras- 
kms are at work on the screen play 
of "Barbary Coast," in which Sam- 
uel Goldwyn will present Gloria 

r T T 

Joan Gale, a Gale Quadruplets 
member, now under contract to M- 
G-M, has been assigned to the 
musical short, "What Price Jazz," 
featuring Ted Fio Rito and being di- 
rected by Sam Baerwitz. 

▼ ▼ ▼ 
Muriel Evans and Irene Hervey, 
two promising feature players at 
M-G-M were assigned last week to 
the new trick card short featuring 
Luis Zingone, world famous card 
trickster and sleight-of-hand artist. 


PARAMOUNT — Genevieve Tobin, Toby Wing, 
Mona Maris and Rafael Storm for "Kiss and 
Make-Up"; Judith Allen replacing Gertrude 
Michael in "She Loves Me Not." 

RKO — Erin O'Brien Moore, Leonard Corey 
and Irene Hervey for "Sour Grapes"; Creight- 
ton Chaney, Helen Vinson, Bette Furness, Ben 
Alexander, Donald Crisp and Edwin Stanley 
for "Life of Vergie Winters"; Noah Beery 
and Franklyn Pangborn for "Cockeyed Cava- 

FOX — Ned Sparks for "Marie Galanfe"; 
Betty Bryson for "Grand Canary." 

WARNER-F. N.— Ann Dvorak for "House- 
wife"; Claire McDowell to replace Mary Mc- 
Laren and Berton Churchill in place of Hobart 
Cavanaugh for "Dames". 

UNIVERSAL — Andy Devine to replace Slim 
Summerville in "Loves of a Sailor"; Russ 
Brown for the same cast. 

COLUMBIA— Rollo Lloyd and Stanley Bly- 
stone for "The Party's Over." 



with Rosemary Ames, Victor Jory and 

John Boles 

Fcx 68 mins. 


Although there is a substantial idea bo- 
hind this story, it is chiefly of a nature 
2ppealing to the more serious audiences. 
The theme is primarily of the social or- 
der, dealing with the efforts of Rosemary 
Ames to prove that a group of struggling 
Greenwich Villagers could make good at 
writing, art, dancing, etc., if some good 
angel financed them. So, after serving a 
term in jail with Victor Jory, a labor 
radical whom she loves, for hitting a rich 
pla'boy, Jchn Boles, who ridiculed her fake 
a.ty" crowd, Rosemary becomes friends 
with Bcles and he supplies the money to 
test her theory. The outcome is that the 
supposed geniuses all fail to make good, 
while Jory disappoints her even more by 
transferring his attentions to another girl. 
8ut Rosemary herself becomes a successful 
writer, with Boles turning cut to be hir 
real friend. The sto;y also has some 
comedy touches, though it seems that more 
could have been done with the whole idsa. 
Miss Ames is a newcomer who shows 

Cast: Rosemary Ames, Victor Jory, j hi 
Boles, Gertrude Michael, George Meeker, 
Leslie Fentcn, Joyzelle, Jed Prouty, Mor- 
gan Wallace, Luis Alberni. 

Director, Irving Cummings; Screenplay by 
William Conselman from idea by William 
Anthony McGuire; Cameraman, Barney Mc- 
Gill; Recording Engineer, George Chapman; 
Editor, Al De Gaetano. 

Direction, Good Photography, Gcod. 

"TRENCK", in German; produced by 
Phoebus Tonfilm; directed by Heinz Paul, 
with Hans Stuewe, Dorothea Wieck, Olga 
Tschechowa, Theodor Loos, Anton Point- 
ner, Paul Horbiger, Grete Schubert. At 
the 79th St. Theater. 

Worthy historical and romantic drama 
with excellent cast and strong on produc- 
tion values. Presence of Dorothea Wieck 
in the cast gives if seme measure of in- 
terest for American audiences. 

in Spanish; produced by Modern Film; di- 
rected by Moguel Contreras Torres; with 
Miguel Contreras Torres, Luis G. Bar- 
reiro, Manuel Tamez, Carmen Guerrero, et 
al. At the Teatro Variedades. 

Poor story and acting make this just a 
fair concoction dealing with the exploits 
of the Mexican bandit. Will appeal al- 
most exclusively to Spanish audiences. 

'"Hollywood, City of Illusion"), in Span- 
ish; produced by Super-Joya-Hispano-Uni- 
versal; directed by George Crane; with 
Jose Bohr, Lia Tora, Donald Reed and 
Nancy Drexel. At the Teatro Variedades. 

Fairly entertaining Hollywood romantic 
comedy, with good cast, but rather slight 
story and comedy. 

Birmingham Bans "8 Girls" 

Birmingham — "Eight Girls in a 
Boat" was banned here when it 
opened at the Temple, Wilby house. 



Tuesday, April 10, 1934 


{Continued from Page 1) 

M. E. Comerford, first vice- 
president; A. Julian Brylaw- 
ski, fifth vice-president; Fred 
S. Meyer, secretary; Walter 
Vincent, treasurer; Fred Weh- 
renberg, chairman of the board 
of directors, and Edward G. 
Levy, counsel. 

Newly elected officers include 
W. S. Butter-field, second vice- 
president; M. A. Lightman, 
third vice-president; Ben Ber- 
instein, fourth vice-president. 
Berinstein is a member of the 
M.P.T.O.A. although the Inde- 
pendent Theater Owners of 
California, of which he is pres- 
ident, is not affiliated with the 
national exhibitor organiza- 

Kuykendall appointed Jules 
Michaels of Buffalo chairman of the 
Grievance Committee in place of 
Lewen Pizor, who was too ill to 
make the trip to Los Angeles. 

Although the other five zones of 
the country will not name represen- 
tatives to the executive board until 
Thursday, representatives of the 
New York and New England zone 
yesterday afternoon announced that 
they had chosen Michaels to repre- 
sent the zone on the board. 

The executive board adopted a 
resolution praising Michael J. 
O'Toole's work on behalf of exhibi- 
tors and regretting his inability to 
attend the convention. 

"Certain sources have spread 
propaganda that we have made this 
trip simply to play around with the 
producers," said Fred Meyer. "The 
M.P.T.O.A. is working for the good 
of the industry and if by mingling 
with local people we can get bet- 
ter pictures, entertainment free from 
filth, and more and cleaner pictures 
for the whole family, we will ac- 
cept the accusation." 

Louis B. Mayer, head of the As- 
sociation of Motion Picture Pro- 
ducers, will make the speech of 
welcome at the dinner-dance to be 
given tomorrow night by the joint 




Censorship Attacked by Cornell Professor 

Atlantic City — Unfair censorship of movies was scored by Prof. A. M. Drummond 
of Cornell at the 25th annual convention of the Eastern Public Speaking Conference, 
at the Ambassador Hotel here. "It is remarkable that some of the movies are as 
good as they are, with limitations imposed upon them in way of widespread censor- 
ship and other things," he said. "The producers are trying to turn out something 
of both educational and entertainment value, but are hampered by silly ideas on the 
part of people not even connected with the industry and who don't know what it is 
all about. He predicted thel picture industry would in time take hold of itself and 
afford a better opportunity for a higher grade theater." 

The present day public is more interested in "names" than plays, and consequently 
playwrights are not sufficiently stimulated to write better stuff, he added. 


{Continued from Page 1) 

ter 48 hours the Board would "close 
its books" on the film code. 

Samuel Birnbaum, representing 
New York union operators filed a 
brief with the Board in which he 
is understood to have answered com- 
plaints against the code by an un- 
affiliated union in New York which 
claimed the code discriminated 
against its members. 

Easter Week in Cleveland 
Called Biggest Since 1929 

{Continued from Page 1) 

in years, "Wonder Bar" topped the 
"Cock-Eyed World" opening at the 
Hipnodrome. "Riptide" packed them 
at Loew's State and "Rothschild" 
did much better than recent road 
shows at the Ohio. "Wonder Bar" 
and "Rothschild" are holding over. 

Sign First Space Buyers 
For Ampa Dinner Journal 

Among first space buyers for "The 
Journal" to be put out in connection 
with the A.M.P.A. Naked Truth 
Dinner on April 21 at the Hotel 
Astor, are Consolidated Film Indus- 
tries, Sally Rand, Western Union, 
Prospect Press, Apeda Studios, Har- 
old Eldridge, Wilbur Eagan, Hene- 
gan & Co., Dave Snapper, Moe 
Kriedel, Lewis Geroskfz, Rugoff & 
Becker, Max Cohen, Mark Block 
and others. 

The Tribesmen, musical aggrega- 
tion, yesterday was signed to pro- 
vide music at the big affair. 

First Diyision Yarn Denied 

Rumor published yesterday (not ir 
FILM DAILY) that First Division might 
drop its Monogram franchise was brand- 
ed erroneous by President W. Ray John- 
ston of Monogram and President Harry 
Thomas of First Division on their re- 
turn from Atlantic City. First Divi- 
sion owns the New York City, Southern 
New Jersey, Southern Pennsylvania and 
Delaware Franchise on Monogram and 
it is a permanent franchise which 
connot be broken except by mutual con- 
sent. Neither company has any thought 
of such a dissolution, Johnston and 
Thomas said. 

House Extends Running- Time 

Montgomery, Ala. — The Para- 
'' mount has added two hours more 
time to the running time by open- 
| ing at 11 a.m. 

group of producers for exhibitors 
Bert Wheeler, Robert Woolsey 
Charlie Murray, Dick Powell, George 
Sidney, Jeanette MacDonald, Al- 
bertina Rasch Girls, Busby Berke- 
ley Girls, Walter Catlett, George 
Burns and Gracie Allen, Dorothy 
Dell, Joe Morrison and others wil 1 
be among the entertainers, with 
Pete Smith acting as master of 
ceremonies. Irving Kahal, composer 
at the Warner Bros, studios, has 
written a special song of welcome 
for the occasion. Ernst Lubitsch 
may direct a scene as part of the 


West Coast Bureau of THE FILM DAILY 
Hollywood — Sam Goldwyn will 
start work May 1 on the first film 
in his new season line-up. It is 
"Resurrection," co-starring Anna 
Sten and Fredric March. The new 
Eddie Cantor picture will also go in- 
to production on that day. Tem- 
porary title is "The Treasure Hunt," 
with Arthur Sheekman and Nat 
Perrin now at work on the script. 
Ethel Merman will have the femi- 
nine lead, with Ann Sothern fea- 
tured. Gloria Swanson will arrive 
in Hollywood June 1 to start work 
immediately on Goldwyn's third fea- 
ture "Barbary Coast," with William 
Wellman directing. Remaining two 
films on the Goldwyn schedule are 
"The Wizard of Oz" and another 
Anna Sten feature. 

Releases Up to June 4 

Are Set by Universal 

Release dates up to June 4 have 
been set by Universal. Following 
"Glamour," nationally released yes- 
terday, the schedule includes: "I'll 
Tell the World," April 16; "Uncer- 
tain Lady," April 23; "The Black 
Cat," April 30; "Half a Sinner," May 
7; "Embarrassing Moments," May 
14; "Little Man, What Now?", May 
21; "Devil's Pay Day," June 4. 


Approval of the Code Authority 
budget plan, which was sent to Di- 
vision Administrator Sol A. Rosen- 
blatt on Saturday, is expected to- 
morrow or the next day. The plan 
covers, in pro rated figures, every 
local board from New York to Hol- 
lywood and was formed in accord- 
ance with Article 2, Section 10 of 
the Code. Total cost is set at $360,- 
000. In The Film Daily of March 
10 it was stated the budget would 
be under $400,000. Assessments 
against producers, exhibitors and 
distributors who sign assents are 
specified. It also outlines the plan 
of forcing collections. The next 
meeting of the Code Authority will 
be held Friday with Charles L. 
O'Reilly as chairman. 

Salt Lake City Notes 

Salt Lake City— Mayor Louis 
Marcus, head of Marcus Theater 
Enterprises, is back from California 
fully recovered from his operation. 

"It Happened One Night" is play- 
ing to capacity in its third week 
here. It was transferred from the 
Ornheum to the Stadium. 

The Isis put in a triple-feature 
bill this week. 

Stanley Robbins, operator of the 
Egyptian, Ogden, is on a trip to 

T. J. Sheffield of Sheffield-Mono- 
gram exchanges is coming here af- 
ter the Los Angeles convention, ac- 
cording to office manager Nina 

Don Conley, Montana sales repre- 
sentative for U. A., is improving in 
the Park Hospital, Livingston, 
Mont., following his recent accident. 

Larkin to Publicize Vidor Film 

West Coast Bureau of THE FILM DAILY 
Hollywood — Exploitation of King 
Vidor's "Our Daily Bread" will be 
handled by the Mark Larkin adver- 
tising and publicity agency. 

Another "One Night" Record 

Birmingham — Columbia's "It Hap- 
pened One Night" enters its fourth 
week at the Galax, where it was 
moved after two weeks at the Em- 
pire. It is the only picture that 
has had four weeks' run here in 
the last two or three years. 

New House for Richmond, Ky. 

Richmond, Ky. — W. Schwartz of 
Louisville has broken ground here 
for a new movie. Richmond houses 
are controlled now by John Elliot 
making Schwartz's the first opposi- 

Factor to Appear in Film 

Chicago — John Factor, who fig- 
ured in a sensational kidnaping, is 
Hollywood-bound to take part in a 
picture which will portray his ex- 

Chi. Operators Ball April 25 

Chicago — The motion picture 
operators will hold their ball on 
April 25 at the Trianon ballroom. 
Thomas Maloy and Thomas Rey- 
nolds are in charge of the affair. 

Will Rogers in Coast Stage Role 

West Coast Bureau of THE FILM DAILY 
Hollywood — Will Rogers is to 
play the George M. Cohan role in 
the west coast production of Eugene 
O'Neill's "Ah, Wilderness," open- 
ing at the Hollywood Theater about 
May 1. 

Columbo Vehicle Set 

West Coast Bureau of THE FILM DAILY 
Hollywood — Russ Columbo will be 
starred by Universal in "Tonight's 
the Night," by John Meehan, Jr. 

Cincy Boards' Low Budget- 
Cincinnati — Zoning and grievance 
boards budget demands gave rise here 
to some smiles and quirks. Against 
Chicago's deposition for $1,000 a month, 
Cleveland's $950, Cincinnati put in the 
modest stipulation of $305 to cover ex- 
penses of secretary and office necessi- 
ties. Alice Juergens' app^infment as 
secretary has been confirmed at a 
salary of $150 per month. 


Tuesday, April 10, 1934 



(Continued from Page 1) 

aho be issued, although details have 
not as yet been worked out. Final 
papers will be signed by May 1. The 
theater will be closed for complete 
renovation and reopened late in July 
or early in August. Product ar- 
rangements have not been made, but 
it is learned that negotiations are 
now under way for the exclusive 
first-run of all 20th Century prod- 
uct in addition to features from Fox 
and Universal. The term of How- 
ard S. Cullman, receiver for the 
Roxy, expires in June. "Roxy" and 
his gang are now the stage attrac- 
tion at the New York Paramount 
with the Brooklyn Paramount to 
follow starting Friday. 

Price Councils to Aid Consumers 

Washington Bureau of THE FILM DAILY 

Washington — Formation of 112 
consumers' councils throughout the 
country to aid in adjustment of 
local price complaints will take place 
shortly, according to Frank C. 
Walker, director of the National 
Emergency Council. 

Maxie Rosenbloom for Films 

New Orleans — Maxie Rosenbloom. 
light heavyweight champion visit- 
ing here, told the press he would re- 
tire next year to enter films. 

Censor for Lafayette, La. 

Lafayette, La. — Under city or- 
dinance a censor board has been set 
up which will have final say on all 
films to be presented here. 

Armand Denis at Cheese Club 

Armand Denis, director of "Wild 
Cargo" and "Goona Goona," will be 
guest of honor at the Cheese Club 
today. He will talk on "Unknown 
Tales of the Far East." The lunch- 
eon will be held at Leone's, with 
Harry Hcrshfield presiding. 

Six Weeks for "Ariane" 

Setting a two-year record at the 
5 5 1 h St. Playhouse, "Ariane," with 
Elizabeth Bergner, will be held for 
a sixth week. It will be followed by 
"The End of the World." 

Getting Data for Camera 

West (nasi Bur.. THE FILM !' 11/.)' 
Hollywood — To correlate ideas of 
those who are familiar with silent 
camera requirements, and to set up 
specifications which must be met by 
any silent camera which may be later 
developed for adoption by the industry 
for general use, the Silent Camera 
Subcommittee of the Academy Research 
Council has sent out an extensive ques- 
tionnaire to more than 1,000 camera- 
men and technicians. Sixty-five ques- 
tions are asked in the blanks. Virgil 
Miller is chairman of the subcommit- 


Chicago — H. K. Archibald, for- 
merly manager of the B. & K. 
United Artists theater, is now man- 
ager of the Essaness Keystone, hav- 
ing taken the place of M. Connors, 

Chicago — Alvin Poppel, manager 
of the Essaness Buckingham The- 
ater, is recuperating at the Chica- 
go Memorial Hospital from an in- 
fected arm. 

Kansas City — George Stephens, 
assistant manager of the Royal, is 
now a benedict. He married Helen 
Houghton in Independence ■ last 

Omaha — Tri-State Theaters Corp.. 
has taken over the Rivoli, Hastings, 
according to District Manager Evert 
Cummings. Eddie Forrester, form- 
erly Publix manager at Grand 
Island, will manage the house. 

Omaha — Joseph Scott of St. Louis 
is now manager of the Fox ex- 
change here, succeeding Thomas 
Burke, transferred to Minneapolis 

Omaha — Charles Schlaifer, pub- 
licity director of Tri-State Theaters, 
has been granted a six-week leave 
of absence to recuperate his health. 
He will spend the time in Califor- 

Columbus — A son was born last 
week to Mr. and Mrs. Harry Schrie- 

Winchester, Ky. — Sam Lee is re- 
modeling a former store site and 
will open it as a movie. 

Columbus — Will Kerr and A 1 
Sugarman of RCA and RKO, re- 
spectively, will be hosts to the 
Variety Club on April 22. 

New Orleans — Gar Moore re- 
places H. Wolf as Orpheum press 

Can't Appeal Chi. Censor Ruling 

Chicago — In denying a writ of 
mandamus sought by Master Art 
Products Co. agairTst Mayor Kelly 
and Commissioner Allman, in an 
effort to permit the showing of 
"Elvsia," nudist film. Judge David 
in Superior Court said that it would 
be a waste of time for him to inter- 
fere with the ban of the film cen- 
sors, upheld by the mayor, even 
though the Judge personally con- 
sidered the picture suitable for 
showing. The Appellate Court has 
held that a judge cannot interfere 
with a ruling of the film censors. 

Birmingham — The Temple, which 
opened three weeks ago under the 
Wilby management is due to be 
closed following this week's bill. 

Cleveland — Morris Segal, presi- 
dent of Majestic Pictures Corp. of 
Ohio, has bought "The Morning 
After" with Sally Eilers and Ben 
Lyon, for distribution in this ter- 

Cleveland — S. A. Stein has been 
appointed manager of the Royal, an 
Associated Theaters house, to suc- 
ceed Al DeShetler, deceased. 

Meriden, Conn. — Richard Halli- 
well, who recently sold out his in- 
terest in the New Garden, Water- 
bury, has been appointed manager 
of the Palace here, a unit of the 
Poli circuit. He succeeds Albert F. 

Waterbury, Conn. — Alhambra 
Movie Corp., operating the Alham- 
bra, North Main Street, has filed 
organization papers listing the fol- 
lowing officers: Rocco Longo, presi- 
dent; Nicholas Mascoli, vice-presi- 
dent, and Rocco Rossie, secretary- 

New Haven — Modern Theater 
Equipment Corp. has been formed 
here with authorized capital of $20,- 
000, of which $1,000 is paid in. In- 
corporators are Wallace J. Katz, and 
Anna H. Katz and Paula Rothen- 
berg, both of New York City. 

#^ f 5 nn 



Above the 8th 

Floor $6.00 

and up 

Enjoy the comforts of « 
parlor and bedroom suite. . . . 
All rooms equipped with 
combination tub and shower 
bath, and running ice water. 
Ideal location — adjacent to 
shopping, business and the- 
atre districts. 



(Continued from Page 1) 

been approved by Division Adminis- 
trator Sol A. Rosenblatt. Notices 
to this effect are being sent to 
Grievance Boards today by John C. 
Flinn, executive secretary of the 
Code Authority. 

Service Employes Call Strike 

Members of Local 118, service 
union, employed at the Tivoli The- 
ater, Brooklyn, and the Grand Op- 
era House, Manhattan, were to have 
met last night at union headquar- 
ters for the purpose of voting a 
strike against the two houses. Rea- 
son for the strike is that the Tivoli 
management, which also controls the 
Grand Opera House, allegedly fail- 
ed to reinstate a member of Local 
118 after such action had been rec- 
ommended by the Regional Labor 

Henger Puts on Business Drive 

Oklahoma City — A 10-week drive 
for more business is being conduct- 
ed by George Y. Henger, operating 
manager of Standard Theaters. Em- 
ployes will receive bonuses for the 
best showings. 

Chinese Making Jungle Films 

Shanghai — Luen Hua Film Co., 
one of the largest film producers in 
China, has made arrangements to 
film four or five jungle pictures in 
British Malaya. 

Try All-Shorts Bills 

New Orleans — The Capitol and 
the Prytania, United subsequent 
run houses here, experimented 
April 7 with an all short bill. 




Intimate in Char, 
International in Sc 
Independent in Thougl 



ally N 



Of M 

o t i o n 








VOL. LXV. NO. 84 


<5 CENI1 

Record Reopening s in the Northwest Territory 


M.P.T.O.A. Claims Credit for 10% Cancellation Clause 


. . . rings up in Hollywood 

Convention Hall, Los Angeles 
IT'S 10:30 in the morning and overture 
' time. Delegates drift in by twos and 
threes. Buses carrying wives just leaving 
for seashore and sightseeing. Convention 
hall has comfortable seats, excellent acous- 
tics and fine ventilation. That's good 
news. Ed Kuykendall looks Palm-Beachy 
in his starched clothes. Almost as many 
newspaper men and women here as dele- 
gates. Ben Berinstein talking to six dele- 
gates at once. As usual, convention is a 
tornado of trade papers, plug sheets and 
throw-aways. Fred Meyer plugging Mil- 
waukee as next convention town. Outside 
a typical California day, warm, inviting and 
inspiring. Most delegates would rather 
play than listen to speeches. So would we. 

T T T 

A MIDDLE-WEST exhib just poked us 
*» in the ribs and said he was glad he 
did not bring his wife. We know of go- 
ings on last night. What a spot for Ed 
Sullivan. That strained feeling of just 
meeting is manifest. Tomorrow they will 
be hanging on each other's necks. Bang! 
There goes the gavel. They ring up and 
the first act is on. Ben Berinstein in- 
troduces Rev. Gustav Brieglieb, who de- 
livers invocation. He then introduces Ed 
Kuykendall, who introduces Mayor Frank 
Shaw, after which he introduces Col. Carlos 
Huntington, representing Gov. Rolph. Talk, 
talk, talk. 

Kuykendall is introducing M. A. Light- 
man, after which he introduces that old 
war-horse, Mike Comerford, who in turn 
again introduces Kuykendall. These intro- 
ductions have us goofy. Any minute we 
expect them to introduce the doorman and 
head waiter. Mayor Shaw says that no 
factor has contributed so much to the 
growth of Los Angeles as pictures, and 
Col. Huntington opines that when pictures 
don't prosper, California suffers. You're 
telling us! 

T T T 

l/UYKENDALL prefaces his report by 
'^■premising those in attendance the most 
constructive gathering ever held. He is 

(.Continued on Page 2) 

Meyer Says Majority of 

Reforms Were Adopted 

at Chicago Meet 

West Coast Bureau of THE FILM DAILY 
Hollywood— The M. P. T. 0. A. 
through its code committee takes 
full credit for the 10 per cent 
elimination clause, it was stated by 
Fred S. Meyer, secretary of the 
organization, in his annual report 
lead at the opening session of the 
convention yesterday. 

"In fact, a great majority of re- 
(Continued on Page 12) 

AS BEST '34-35 BETS 

Musicals will be the "sure" hits 
of the new season if they are based 
on "meaty" stories, Jules Levy, 
RKO general sales manager, stated 
to Film Daily yesterday following 
a coast-to-coast survey of present 
exhibitor conditions. 

"Last year's musicals were of 

(Continued on Page 8) 

3 Bid for Next Convention 

West Coast Bui:, THE FILM DAILY 
Hollywood — Three cities are making 
strong bids for the 1935 M.P.T.O.A 
convention. They are New Orleans, 
Milwaukee and St. Louis. 


A further extension of time to 
July 7 has been granted Division 
Administrator Sol A. Rosenblatt to 
file his report on the salary and 
trade practice investigation of the 
motion picture industry, it is an- 
nounced from NRA headquarters in 

(Continued on Page 11) 

Okla. City Exhibs Protest 
CWA Theaters in Parks 

Oklahoma City — Protests against 
construction of amphitheaters in 
city parks, now under way as CWA 
projects, and plans of the Chamber 

(Continued on Page 8) 

Juvenile Admission Bill 
Seen Assured of Passage 

Albany — Passage is regarded as 
assured for the bill introduced this 
week in the Senate by Thomas F. 
Burchill to amend the general muni- 
cipal law by providing for admis- 
sion of children to movie houses un- 
der local ordinance when there is an 
attendant to supervise the children 
and the theater maintains a uni- 
formed fireman or other person to 
act as such. The measure, which 
was referred to the cities committee, 
would take effect immediately. At 
present children under 16 must be 
accompanied by an adult. 

31 Houses in Northwest Area 
Added to Active List in Month 

Kuykendall and Meyer in 

Annual Reports Flay 

Allied's Stand 

West Coast Manager, FILM DAILY 

Hollywood — A st "ong attack 
against Allied States Ass'n put 
spark into the opening session 
of the M.P.T.O.A. annual con- 
vention at the Ambassador yes- 
terday. Both Ed Kuykendall, 
president, and Fred S. Meyer, 
secretary, hurled bombs at the 
rival association in their an- 
nual addresses. 

Kuykendall, without publicly 

(Continued on Page 12) 


Circuit operators and theater 
owner organizations throughout the 
country today will receive a ques- 
tionnaire from the Code Authority 

(Continued on Page 11) 

It Comes to This 

Cincinnati — Retaliating against the 
State Theater, Phil Chakeras house, 
which gave "merchant coupons" en- 
titling holders to admission for a dime, 
A. Macci of the Wayne Theater put 
on two "guest" nights a week free 
to the public. This is one of the price 
war cases expected to reach the local 
grievance board as soon as it starts 


Minneapolis — Theater reopenings 
in the Northwest territory the past 
month set something of a record for 
this time of the year, accurding to 
the monthly report of the Film 
Board of Trade. One new house was I 
opened and 30 others resumed busi- I 
ness. Closings numbered only four, ! 
in addition to the Fox, Warroad, ! 
Minn., which was burned recently 

(Continued on Page 8) 

"Viva Villa" 

From the exhibitor point of interest, 
the most important things about this 
M-G-M production, which had its two- 
a-day premiere last night at the Cri- 
terion, are that it is packed with red- 
meat entertainment, and it is sur- 
rounded by so much showmanship, some 
already in work and more of it poten- 
tial, that big money is written all over 
it. Historical fact, legend and glamor- 
-•is fiction are well blended in the Ben 
riecht script. Whatever liberties have 
been taken are amply justified by the 
entertainment results. Wallace Beery 
makes a sympathetic, frequently amus- 
ing and at all times arresting char- 
acter of Villa. Leo Carrillo, Henry B 
Walthall, Stuart Erwin, Fay Wray and 
others provide fine support. Jack Con- 
way has directed the action with fit- 
ting dash, and the camera work of 
James Wong Howe and Charles G. 
Clarke is beautiful. A musical score 
by Herbert Stothart also hetps mat- 
ters. Chalk it up as another winner 
for Producer David O. Selznick. 





Wednesday, April 11, 1934 


. . . rings up in Hollywood 

Vol. LXV. No. 84 Wed.. Apr. 11. 1934 5 Cent 


Editor and Publisher 

Published daily except Sundays and Holidays 
at 1650 Broadway, New York. X. V.. 
by Wid's Films and Film Folk, Inc. J. \V. 
Alicoate, President, Editor and Publisher; 
Donald M. Mersereau. Secretary-Treasurer 
ami General Manager; Arthur W. Eddy, Asso- 
ciate Editor; Don Carle Gillette. Managing 
Editor. Entered as second class matter. 
May 21, 1918. at the post-office at N'ew York. 
X. Y., under the act of March 3. 1879. 
Terms (Postage free) United States outside 
of Greater New York $10.00 one year; 6 
months, $5.00: 3 months. $3.00. Foreign. 
$15.00. Subscriber should remit with order. 
Address all communications to THE FIT.M 
DAILY. Ifi'O Rroadway. New York. N. Y. 
Phone, Circle 7-4736. 7-4737, 7-4738. 7-47 t9. 
Cable Address: Filmday, New York. Holly 
wood, California— Ralph Wilk. 6425 Holly 
wood Blvd.. Phone Granite 6607. London- 
Ernest \V. Fredman, The Film Renter. 89-91 
VVardour St., \V. I. Berlin— Lichtbildhuehne. 
Friedrichstrasse. 225. Paris— P. A. Harle. La 
rinetmt'waptaie Francaise, Rue de la Cour 
des-Noues, 19. 



High Low Close Chg 

Am. Seat. 55^ 51/4 5Vi + '• 

Columbia Picts. vtc. 30' 2 29' 2 30', - 

Con. Fm. Ind 43 8 43g 43 3 + V. 

Con. Fm.. Ind. pfd.. 16 16 16 + V% 

East. Kodak 893 4 89 893 4 - ' 

Fox Fm. "A" 153 4 153 3 153 4 + ' 

Loews. Inc 33' 2 33 333, + 3; 

Paramount ctfs. . 5'i 5H 5*3 + V> 

Pathe Exch 3i 3 3' 8 33, 4- '- 

do "A'J ' 19' 2 19 19 — '3 

RKO 33, 314 3'4 

Univ. Pict. pfd. 45 44' 2 44', — '2 

Warner Bros. 75 8 7' 4 7' 2 + V4 

do pfd 25 25 25 4- 3 4 


Gen. Th Eq. 6s40 10S 8 10 105, J- 3 g 

Gen Th. Eq. 6s40 ctfs. 9' 4 9 9 

Keith A-0 6s46 67 67 67 

Locw 6s 41ww 993, 99' 2 99' 2 

Paramount 6s47 ctfs. 507' 8 493 4 50':, — '/ 4 

Par. By. 5' 2 s51 38' 2 38 38 

Par. 5' 2 s50 ctfs. 50 ' 2 49% 50 — '4 

Warners 6s39 61 3 8 61 61 — ' '2 

Para. Publix 5% 5Vi 5'i 

(Continued from Faae 1) 
an interesting talker. Too bad more show- 
men don t put more showmanship in their 
speeches. Report of Secretary Fred Meyer 
next. Then report of Ben Berinstein. Then 
committees headed by Mike Comerford 
and a list as long as your arm. Reports, 
reports, reports. 

I wish I could report to my foursome 
at the Lakeside Golf Club right now. Boys 
getting a little restless and they sign off 
bir for the day to allow the students to 
matriculate in three-day production cur- 
riculum. Classes were held at the Warner 
Brothers studio with old Doc Jack Warner 
as the schoolmaster during the afternoon, 
and at Universal with those twin professors 
Laemmle at night. Every exhibitor came 
through with a passing grade. In fact, a 
couple passed with such high honors they 
passed right out of the picture. Wednesday 
the bovs resume their education at Movie- 
tone City college and RKO university in 
the afternoon, with a post-graduate course 
at M-G-M at night. It was a great idea, 
having this convention here in Los Angeles. 
At least a hundred reservations have been 
made in nearby sanitariums for the day 
the convention closes. 


v^vML'// IN 


More theaters reopening in many 
sections of the country. 

Jessel, Skelly, Tamara 
Added to M. P. Club Show 

George Jessel, Hal Skelly and 
Tamara have been added to the list 
of stars who have promised to take 
'lart in the festivities at the "Buf- 
fet Supper of the Stars" at the 1934 
Reunion of the Motion Picture Club 
th : s Saturday at the Club's head- 
quarters. The cplebration will start 
st -1 P. M. at the Club's new bar, 
with dinner following at 7:30 P. M., 
then an entertainment put on by a 
host of stage and screen stars, and 
the "Buffet Supper of the Stars" at 

Ann Sothern in Cantor Film 
West Coast Bureau of THE FILM DAILY 
Hollywood — Ann Sothern has 
been signed by Samuel Goldwyn for 
a featured role in Eddie Cantor's 
next musical production as yet un- 
titled. Arthur Sheekman and Nai 
Perrin are now preparing the screen- 
play. Cantor is expected in Holb* 
wood about May 1 and filming wil' 
start soon after that date. 

Hirliman Takes Over Trailer Posl 

Charles J. Hirliman has taker 

over active management of Spec ; a 

Screen Service following thp resig 

! nation last week of Sid Blumen 
stock, former manager. Hi'-iimar 
will retain the office and technica 1 

i staffs. 

Preparing 3 Books for Screen 
By arrangements with Covic' 
Friede, publishers. Mo Wax anr' 
Ronald Bank are preparing screen 
adaptations of ( hree novels, "Leave 
the Salt Earth." "The Strange Case 
of Peter the Lett," and "Lady Buy 

Seek Ruling en Westerns 
In Cancellation Clause 

Following nunferous disputes be- 
tween Columbia and exhibitors who 
maintain that they are entitled to 
a 10 percent cancellation under the 
Code if they refuse to take Colum- 
bia's four westerns but contract for 
the 45 other pictures sold by the 
company, an interpretation of the 
Code clause on cancellations will be 
sought as soon as the grievance 
boards begin functioning, the Film 
Daily learns. 

The clause on cancellations states 
that "all pictures offered" must be 
contracted for and Columbia is tak- 
ing the position that it is selling 49 
pictures and not 45. The exhibitors 
naintain that westerns were not 
meant to be included in the pictures 
offered them and that they are still 
entitled to cancellations if they re- 
fuse to buv them. 

.ommg a 

nd G 


Majestic Conferences 

Expected to End Today 

Expectation that meeting of Ma- 
jestic franchise holders to decide the 
future production plans of the com- 
pany would be concluded today, was 
voiced yesterday by E. H. Goldstein, 
Majestic vice-president. 

With the exception of six far west- 
arn franchise holders, whom Gold- 
stein said had wired agreement to 
abide by the majority decision, all 
franchise holders were present at 
yesterday's session at the Park Cen- 

The latest arrivals include Mor- 
ris Segal of Cincinnati, Lee Gold- 
berg of Louisville, Max Weintraub 
of Omaha, Joseph S. Skirball of 
Pittsburgh, Ben Judell of Chicago, 
and William Sax of Detroit. 

Mike Shea Made Honorary Prexy 

Buffalo — Michael Shea, 75, dean 
of active American showmen, was 
elected honorary president of the 
Variety Club of Buffalo at its first 
luncheon meeting in the Hotel Lafa- 
yette, which probably will become 
club headquarters. Dave Miller i- 
president of the club. Robert Boas- 
berg, secretary to Mayor Zimmer- 
man and formerly in the film field 
presented the club a key to the city. 
Acts from the Buffalo and Great 
Lakes theater supplied entertain- 
ment. More than 125 attended. 

SIDNEY LANFIELD. 20th Century director, 
arrives in New York on Friday from the coast 
and sails Saturday for England to direct Lily 
Damita and Jack Buchanan in "Sons O'Guns" 
for United Artists release. 

MOE STREIMER has sailed for Bermuda. 

EDDIE BONNS of Universal will return Tues- 
day from a midwest tour. 

ROBERT HARRIS, eastern production manager 
for Universal, left fcr the coast yesterday by 

ERICH POMMER has arrived from Europe. 

JACK CONNOLLY of Pathe News will re- 
turn from Chicago tomorrow. 

SPENCER TRACY arrives in New York on 
Saturday from .the coast and will appear in the 
20th Century birthday broadcast that night 
over the WEAF network. 

A. E. THOMAS is back from Bermuda with 

a r.ew play finished, and may adapt "Cora 

Potts," current novel, as a stage production 

by the Arch Selwyn-H. B. Franklin combina- 

SHEILA BARRETT, impersonator of screen 
and stage stars, has returned from Florida and 
taken up residence at the St. Moritz. 

ARCHIE MAYO, First National director, is 
en route from the coast to New York for a 
vacation. He may go to Europe. 

HELEN CHANDLER, who has just finished 
work in "The Old Doll's House" for First 
National, has returned to New York to re- 
hearse for a stage production. 

JULES LEVY, general sales manager for RKO, 
is back from the coast. 

O'Toole Replaces Dervin 
On Boston Clearance Bd. 

Boston — Timothy O'Toole of Co- 
lumbia has been named to replace 
John J. Dervin of United Artists on- 
the local Clearance and Zoning, 

Lilyan Tashman Left §31,000 

West Coast Bureau of THE FILM DAILY 
Hollywood — Lilyan Tashman, who 
died last month in New York, left 
an estate of about $31,000, mostly 
cash and bonds, according to a pe- 
tition for letters of administration 
filed by her husband, Edmund. Lowe. 
Miss Tashman left no will. ■■. 

Spokane Censors Okay "Nana" 

Spokane — Local censor board's 
objections to "Nana" have been 
overcome and the Sam Goldwyn pro- 
duction opens at the Granada on 
April 29. 

Warners Sign Stage Actress 
West Coast Bureau of THE FILM DAILY 

Hollywood - — Josephine Hutchin- 
son. Broadway actress who has been 
on tour with the Eva Le Gallienne 
Civic Repertory Theater Company 
has signed a Warner contract. 

"End of World" Opens Saturday 

Opening of "The End of the 
World," French production visualiz- 
ing a cosmic destruction, is set for 
Saturday at the 55th St. Playhouse. 








A man and a woman . . . whose ecstatic 
love gave them the courage to fight against 
men, against time, against life itself... and 
to weave the exquisite pattern of their 
strange fate's design. 

Told with such BIGNESS and SWEEP . . . 
and so true and fine . . . that it lifts three 
players to stardom. 




> For ideal love has always been the key 
to greatest grosses ... it gets them all. 
Here you have it at its tenderest ... its 
most passionate ... its most enduring. 
Every woman will want every man to see 
it . . . and that means business from matinee 
to midnight! 

3* f* 

F*3*i™*f»:--*- jJ:,->j 




Produced by AL ROCKETT 
From the novel by RICHARD ALDINGTON 


> I CTU « I 

;. .vj*3 

Looking On At The Hollywood MPTOA Convention 


Jimmy Starr in Los Angeles 
Herald- Express, March 24-. 
A First National Picture. 

Vita'graph, Inc. , Distributors 






novelty in cinematic musicals 
action, unusual angles, con- 
and bound-to-be song hits"— 
sed for special engagements 

21 ST 

rring news soon about 
omotion plans, including 

owelty advance trailer, from 




"*v'':'' :s ?ll|te5 : '^'':' : " : '- 

Songs by WARREN & DUBIN 


Directed by RAY ENRIGHT 



Wednesday,April11 ) 1934 


i ( ,m tinned from Pane I ) 
and is being; rebuilt next month. 

The new house is the Star, an 
800-seater being operated by Rus- 
sell Joss in Jameston, N. D. The 
reopenings follow: 

Minnesota: Bayport, Bayport; 
Isle, Isle; Century, formerly Prin- 
cess, Janesville; Keewatin, formerly 
Capitol, Keewatin; Lakeville, Lake- 
ville; Legion, Lancaster; Opera 
House, Raymond, Roxy, Red Lake 
Falls; New Dream, Redwood Falls; 
Rialto, St. Paul; York, Walnut 

N. Dakota: Royal, Bowbells; 
Opera House, Drake; Mars, Hazen; 
Electric. Langdon; Empress, Leeds; 
Opera House, Leith ; Allona, Max- 
bass; Star, Milton; Tolley, Tolley; 
Grand, Wilton; Palace, Wildrose. 

S. Dakota: Rainbow, Colman; 
Palace, Doland; Star, Hurley; 
Strand, Isabel; Viking, Lemmon. 

Wisconsin: Community, Ham- 
mond; Auriitorium, St. Croix Falls. 

Iowa: Harris, Harris. 

"Cheaters" for Mayfair 

"Cheaters," first of the M. H 
Hoffman-Liberty 1934-35 product, 
opens April 30 at the Mayfair. Re- 
lease for subsequent runs will be 
made the latter part of May. 




Hotel in Hollywood 

$2. SO up, Single 
S3.00 up. Double 

Special weekly and monthly rates 

The Plaza is near every- 
thing to see and do in 
Hollywood. Ideal for bus- 
iness or pleasure. 

Every room has private 
dressing room, bath and 
shower. Beds "built for 
rest." Every modern con- 
venience. Fine foods at 
reasonable prices. Conven- 
ient parking for your car. 

Chas. Danziger, Mgr. 
Eugene Stern, Pres. 

The "Doorway of Hospitality 

Vine at Hollywood Blvd 


The Kingdom of Cinema 

- (Rene Clair in "Experimental Cinema") 

. . . What is a good film? A 
theater-manager recently stated, "A 
good film is a film that makes 

money"; the condemnation of the 
present day cinema is contained in 

hat answer. With the exception of 
a few visionaries all those who live 
on the cinema think as this theater- 
manager. Money-making is not an 
enterprise in which one can be 
jhoosey about the means he employs: 
nil means are admissible for those 
who seek commercial success, even 

f that success is to come through 

h? mistreatment of the public. 

But, it will be asked, cannot this 
public exercise its controlling 
rights? Will it cheerfully accept 
.he merchandise that is foisted on 
it? If so, everybody is happy, all 
discussion is futile. 

Not yet. Cinema action is not 

heatsr action, and the State pointed 
out this difference by establishing 

i film censorship that it does not 
yet dare apply to the stage. To 

ustify this arbitrary measure, the 

Uate mentions the vast influence of 

he cinema on the broadest masses. 
But if the cinema so powerfully in- 

.uences its millions of spectators, 

an we accept that this power be 
given into the hands of a few finan- 

ial groups who thus have the right 
to stupefy the public mind if their 

nonetary profits justify their doing 
so? The public is a child, always 
ready to accept that which enter- 

ains him: at times an excellent 
achievement at others an assininity. 

Since nothing has ever been done to 

waken and develop the critical 
sense of this great docile mass, how 
can it be expected to defend itself 
against the degenerating enjoy- 
ment meted out to it by so many 
factory - manufactured productions 
that follow the basest of patterns? 
When we hear it said: "What else 
do you want us to do? We give the 
public what they want. . . .", we 
feel that this excuse condemns the 
part played by those very people 
who hide behind it. We do not seek 
'he reign of a moralizing or intel- 
lectual cinema, but we do demand 

hat the cinema be worthy of the 
responsibilities incurred by its great 
power. Why is there not a censor- 
ship against stupidity, just as there 
are defensive measures against the 
sale of absinthe and narcotics? Does 
(he mind of a people have less im- 
portance than the health of its body? 

The question that ?omes up here 
does not concern only the cinema. 
Radio, television, and all new forms 
of expression that technique may 
give us, will find themselves facing 
the same problems. Will these enor- 
mous forces be left at the disposal 
of whosoever has enough capital to 
grab them up? The freedom given 
in such instances to private initia- 
tive is a caricature of freedom: it 
results in imposing the dictatorship 
of a few restricted financial or in- 
dustrial groups over a domain which 

is not solely material. Possibly the 
economic and political system which 
rules us at present does not permit 
envisaging any other solutions: in 
that case, it means that the system 
no longer corresponds to the needs 
of our time and will have to be 

In the name of financial principles 
and for fear of taking a loss in cap- 
ital, the businessmen at the cinema's 
helm are turning down the enor- 
mous wealth which they could gain 
from utilizing youthful intelligences 
if they only extended their confidence 
to them. We care little, no doubt 
whether or not the industrialists over- 
look a chance of making further prof- 
its, but, since these profits are the 
only reason for their interest in the 
industry, this neglect appears to us 
as the sign of a very pronounced 
incompetence. They should not, af- 
ter all, forget that it was through 
new methods, brought in by new 
men — Mack Sennett, Ince, Griffith, 
Chaplin and a few others,— that the 
American cinema, between 1913 and 
1917, succeeded in gaining over the 
entire world market the supremacy 
it was so long to maintain. 

Today, the system installed by the 
businessmen and their orderlies has 
made it just about impossible for 
any genius or budding talent to come 
to the fore. The system represents 
he most perfect organization of de- 
fense against all unknown forces 
which might revive the declining 

Can the present regime be modi- 
fied? Is there any hope for seeing 
he cinema regain its youthful in- 
spiration, the fertile genius which 
Ired its heroic age? This is not im- 
possible. The world crisis is bear- 
ing down hard on the great con- 
cerns. Perhaps tomorrow they will 
no longer have credit sufficient to 
permit exercising their monopoly on 
a product which demands such vast 
investments. If so, standardized 
ro^uction, divide up between a few 
rusts, will have to give way to the 
ndependent enterprise of numerous 
groups. Even today, co-operative 
iroduction has seen the light in sev- 
eral countries. With this method, 
the film is produced by the combined 
efforts of the artisans whose differ- 
3nt talents are useful to the collab- 
oration; in these undertakings, the 
supervisors and other headmen of 
the industrial cinema no longer 
have the right to exercise their 
tyrannical say. These films can 
therefore be conceived and executed 
with more freedom than those pro-. 
duced under the blind discipline of 
the great companies. All these new 
films will not be good films, it is ob- 
vious; no system can by itself cre- 
ate talent. But men of talent will, 
'hrough this means, find a chance 
o show themselves, and to show to 
he cinema itself achievements wor- 
thy of it and of its vast audience. 

AS BEST '34-35 BETS 

(Continued from Page 1) 
such quality and brought in such 
satisfactory grosses that exhibitors 
in all parts of the country are ask- 
ing for a greater number on the new 
schedules," said Levy. 

Increased advertising appropria- 
tions and greater exploitation cam- 
paigns are also advocated by Levy, 
who cited the campaigns behind 
RKO's "The Lost Patrol" as being 
of great value to the box-office wher- 
ever the feature has been shown. 

Negotiations for several large 
booking deals are under way and 
will be closed within the week, Levy 

While on the coast Levy consulted 
with the studio executives. He re- 
turned via the Panama Canal stop- 
ping off at Cuba and Panama to 
visit the local RKO distributing 

Okla. City Exhibs Protest 
CWA Theaters in Parks 

(Continued from Page 1) 

of Commerce to sponsor civic opera 
this summer has been filed by the 
Theater Owners of Oklahoma. M. 
Loewenstein, president of the exhibi- 
tor group, says the opera project is 
confiscatory and not within the prov- 
ince of a chamber of commerce. He 
says it will practically force the- 
aters to close during the summer. 

Chesterfield Starts Eighth 

West Coast Bureau of THE FILM DAILY 
Hollywood — George R. Batcheller 
has started production at Universal 
Studios on "City Park," the eighth 
picture of Chesterfield's program of 
nine. It replaces "Public Opinion." 
Sally Blane, Henry B. Walthall, 
Hale Hamilton, Matty Kemp, 
Johnny Harron, Edmund Breese, 
Gwen Lee, Wilson Benge and Lafe 
McKee are in the cast. Story is 
by Karl Brown and is being directed 
by Richard Thorpe. 

Mountan Acquires Jungle Film 

Showmens Pictures, of which 
David J. Mountan is president, has 
acquired world distribution rights 
to Harry Schenck's jungle film 
"Beyond Bengal," produced in the 
Malayan jungle. Negotiations are 
row under way for the initial Broad- 
way showing. 



Hold weekly department staff meet- 


Wednesday, Aprill 1,1934 




Radio Stunt 

Used for "Catherine" 

OHN McMANUS, manager of 
Loew's Midland Theater, 
Kansas City, for "Catherine the 
Great" put over an outstand- 
ing radio stunt when he tied- 
up with the John Taylor Dry 
Goods Company for the opening 
of this United Artists release. 
On the opening day a one-half 
hour program over radio station 
KMBC was secured by arrange- 
ments with the dry goods com- 
pany in which their program, 
known as the Taylor Strolling 
Players, presented the most in- 
teresting dramatic highlights 
from the picture, "Catherine 
the Great." All the roles in 
this playlet were portrayed by 
local children between the ages 
of nine and twelve. The stunt 
was given a splendid break in 
all local newspapers and re- 
ceived great comment from all 
radio editors the following day. 
— Loew s Midland, Kansas City 

New Films at Rivoli, Strand 

"Looking for Trouble," 20th Cen- 
tury production starring Spencer 
Tracy and Jack Oakie, and released 
by United Artists, opens this morn 
ing at the Rivoli. The picture was 
reviewed in The Film Daily of 
Feb. 21. Warner's "As the Earth 
Turns" opens tonight at the Strand. 
Review appeared in the Feb. 15 
issue of Film Daily. 

Acquire 5 N. D. Houses 

Underwood, N. D. — Paul Evans 
and Mrs. Rose Evans, postmaster 
here, have acquired five theaters 
from Howard Evanson. Houses are 
located in Underwood, Turtle Lake 
Goodrich, Carson and Washburn, al' 
in this state. 

Carolinas Meet in December 

Charlotte — Charles W. Picquet. 
president of the M.P.T.O. of the 
Carolinas, announces that Charlotte 
has been again selected as the place 
for holding the annual mid-winter 
convention of that organization ir 




There are 258 silent theaters left in 
Great Britain, compared with 4,414 
wired for sound. 





• • • DEFYING THE jinx of Friday the 13th 
United Artists will release 20th Century's "Looking- for Trou- 
ble" on that date to exhibs in over 50 cities in fact 
they feel so confident about this pix starring Spencer Tracy and 
Jack Oakie that they went out of their way to select this 

supposedly ominous date s-o-o we shall see what 


T T T 

• • • IN RECEIPT of a letter of congratulation from 

General Electric X. F. Sutton, prexy of Sound Pictures of 

Cleveland is highly elated and rightly so for the 

G. E. people go overboard in praising production of an indus- 
trial pix for them it was made at the West Coast Service 

studio on 5.7th Street directed by Monte Brice with 

an all-New York cast consisting of Walter O'Keefe, Hugh 
O'Connell, Doris Hill, Leo Donnelly, Dave Herblin, Charles 
Lawrence and others 

T T T 

• • • ALTHOUGH MORE than 50 regular gents turned 

out for the Cheese Club luncheon yesterday the rest of the 

gang who didn't appear are plenty sorry by this time 

with all the commotion that is goin' around over that 

Intimate Chatter by Armand Denis director of "Wild 

Cargo" and "Goona Goona" no longer can he call his talk 

"Untold Tales of the Far East" because the adventurer 

told 'em and told plenty it was no meeting for a 

loidy but for film and cheese men a Riot Denis 
held the lads spellbound right up to the question and 
answer period and then the Panic was on ... . ya can im- 
agine the type and quality of the questions with Harry 

Hershfield, Hal Home, Ben Atwell and other curious gents ask- 
ing very pointedly and brazenly nobody left till 3 p. m. 

when Denis finished excerpts from a very confidential 

Japanese booklet printed in English copies of which 

stopped work in three film offices we visited later 

® • • ON THE occasion of his son's impending marriage 

tomorrow Lee Ochs sent out a one-sheet to his film friends 

in which Lee went poetic and showmanly sentimental 

the gal's name is Marion Kellerby Buddy Cantor, 

film radio commentator, is not the Buddy Cantor recently ap- 
pointed musical director of a forthcoming Broadway produc- 
tion both guys have asked us to straighten out the mat- 
ter lcoks like collusion to us 

• • e WHAT LOOKS like good novelty material for the 
exhibs to tie in with that line of Movie Moods games ... 

one on "Wild Cargo" is a game of catching the man-eating 

tiger another is hooked up with Laurel & Hardy 

an animated game for old and young new slants on the 

puzzle games 

T T T 

e • • BIG LIST of celebs will be on hand at the gala 

benefit for the Associated British Charities Sunday eve at 

the Metropolitan Opera House the honorable mentions to 

appear will include Walter Huston, Morton Downey, Mills 

Brothers, Ruth Etting, Rudy Vallee, Willie and Eugene Howard, 
Lyda Roberti, Bob Hope, Everett Marshall, Philip Merivale, A. 
E. Matthews, Vincent Lopez, Eddie Dowling, Fay Templeton, 
Isham Jones and orch, Chester Hale Girls, and dance ensembles 

from the Roxy and Paramount Major Bowes will be 

master of the revels Initial dramatic show and dance of 

the Warner Club Players and Glee Club takes place tonite in 
the home office building the amateur thespians will pre- 
sent two playlets 

« « « 

» » » 


Big Roster of 
M-G-M Writing Talent 

JSyTO LESS than a score of 
famous novelists, almost 
that many established play- 
wrights, and many of the rank- 
ing scenarists of the business 
are on the payroll of the Metro- 
Goldwyn-Mayer Studios. Execu- 
tives state that, in their belief, 
this is one of the most brilliant 
writing groups ever brought to- 
gether in the film colony. 
Among playwrights and novel- 
ists now devoting their time ex- 
clusively to M-G-M pictures are^ 
Zoe Akins, Vicki Baum, who 
wrote "Grand Hotel"; S. N. 
Behrman, Lenore Coffee, John 
Colton, John Emerson and An- 
ita Loos, Monckton Hoffe, 
Phillip Barry, John Meehan, 
Arthur Richman, Zelda Sears, 
Robert E. Sherwood, Bella and 
Sam Spewack, Donald Ogden 
Stewart, Edgar Allen Woolf, 
and James Cain, author of "The 
Postman Always Rings Twice," 
and other novels. Scenarists 
whose names are internationally 
known, and who have written 
some of the biggest successes 
in the history of the screen, in- 
clude Frances Marion, Howard 
Estabrook, C. Gardner Sullivan, 
John Farrow, Harvey Gates, 
Leon Gordon, Charles Grayson, 
Eve Green, Robert Hopkins, 
Josephine Lovett, John L. 
Mahin, Herman Mankiewicz, 
Sam Mintz, James K. McGuin- 
ness, Samson Raphaelson. How- 
ard E. Rogers, Richard Schayer, 
George Seitz, Harvey Thew, 
Ernest Vajda, Carey Wilson and 
others including Pete Smith, 
whose drolleries as writer and 
monologist have amused mil- 


Gene Gross Making Change 

Boston — Gene Gross has resigned 
as branch manager of Franklin 
Productions, which distributes Ma- 
jestic films here. The rumor that 
he will become associated witr 
Harry Goldman, independent ex- 
change owner, may soon be con- 






"King Vidor has ordered 40 varieties 
of seeds and plants to start the largest 
summer garden in the west for use in 
'Our Daily Bread'."— UNITED ARTISTS. 





Wednesday, April 11, 1934 



Cincinnati — Eight theaters in this 
territory were reopened last month, 
the Film Board of Trade report 
shows. Houses included the Peo- 
ple's, formerly Paramount, Betsy 
Layne, Ky.; Palace, Evarts, Ky.; 
Louellen, Louellen, Ky. ; Gem, Mt. 
Olivet, Ky. ; Dream, Mason, 0.; Me- 
morial, Mt. Vernon, 0.; Stanley, 
Sciotoville, 0., and Elverton, Elver- 
ton, W. Va. There were three clos- 
ings, the Kentucky, Dry Ridge, Ky.; 
Strand, Middletown, 0., and Lyric, 
Mt. Vernon, 0. 

22 Vita. Shorts in Cutting Room 

A total of 22 shorts are at pres- 
ent in the Vitaphone cutting- room 
being prepared for release. Twelve 
are two-reelers, including six Broad- 
way Brevities musicals and six Big 
V comedies, while ten are one- 
reelers, including six Pepper Pot 
novelties, three Melody Masters 
band numbers and one E. M. New- 
man Musical World Journey. The 
Vitaphone program is 90 per cent 

Canton, O. — Denying reports that 
the Windsor theater is now operat- 
ing' under a receiver, Manager J. 
Francis Stein states that the house 
remains under the same manage- 

Greenville, S. C— Goodnough & 
Tolbert are making- plans to open 
a new theater in West Greenville, 
according to reports. 

Charlotte, N. C. — F. A. Rhors 
from Kansas City has become man- 
ager of the United Artist exchange. 
G. P. Jacobs, formerly with U. A. 
here, has been transferred to Dal- 
las. F. C. Dyer, formerly of Wash- 
ington, will be the new office man- 
ager of the exchange. 

Charlotte, N. C— R. H. Master- 
man is now booker for Universal. 
He was for sometime booker for 
United Artists. 

The Crossroads of the World for 
the Smart Set of the Stage, Screen 

Denver — Equipment of the Folly 
theater, now closed, will be sold a1 
public auction to satisfy a judgment 
secured by R. G. Edinger, who holds 
the mortgage. Folly Amusement 
Co. and Clifford G. Conrad are the 

Denver — E. C. Rohr, Erpi en- 
gineer, has been transferred here 
from Dallas. F. D. Norton of the 
sales staff of the local Erpi office 
has been loaned to the Dallas office 
for a time. 

Boston — Mike Kavanaugh is as- 
sociated with Al Selig in the road- 
showing of "The House of Roths- 
child" by United Artists at the 

Boston — At a reception to Robert 
M. Sternberg, district manager of 
the Mullen & Pinanski theaters ir 
the Hub, local circuit managers and 
film officials heard a discussion o:." 
future policies. Boston's first twin 
houses, the Modern and the Beacon 
will again play day and date 
Vaudeville will be resumed at the 
Scollay Square. The Paramoun 
and the Fenway will continue with 
first-runs. Charles Frank will con- 
duct his orchestra at the Scollay. 

Pittsfield, N. H.— Harold David 
son, division engineer for Genera 
Talking Pictures with offices in Bos- 
ton, recently equipped W. H. Tray- 
er's Liberty Theater with DeForest 
Superwide Range Sound. 

Protest Spot News at Embassy 

Numerous protests have been 
made to Pathe against servicing the 
Embassy Pathe Newsreel Theater 
on Broadway with spot news which 
the theater had been playing up as a 
chief feature of its show. The pro- 
testants said that by supplying the 
newsreel theater spot new? 
other houses were getting a second- 
run reel. For the past two weeks 
the Embassy has received no spot 
news, though Edward May assistant 
manager, says this is due to a lack 
of news events of interest. 

Lowered scale at the Embassy, 
put into effect this week, permits 
admission for 15 cents up to 6 p. 
m., instead of up to 2 p. m. 

Polish Activity Increases 

Warsaw — Film production in Po- 
land is slowly increasing, with 12 
pictures turned out last year against 
10 in 1932, and prospects of another 
increase in 1934. Approximately 
300 films were imported last year. 

Sets Record at Boston Met 

Boston — Warner's "Wonder Bar," 
after a record opening on Friday 
at the Metropolitan, has set a new 
record for receipts at that house 
during the first four days' run. 


West Coast Bureau of THE FILM DAILY 

Hollywood — Revised standing com- 
mittees for the M.P.T.O.A. conven- 
tion were announced yesterday by 
President Ed Kuykendall, as fol- 

Levy, chairman; 0. C. Lam, Ed Fav, 
Harry Hicks, E. O. Kadane, A. C. 
Guttenberg, Walter Griffiths. 

ford, chairman; J. J. McGuinness, 
Charles E. Williams, Benjamin 
Pitts, A. F. Baker. 

GRIEVANCE — Jules Michaels, 
chairman; Nat Williams, Sidney 
Lust, H. W. Harvey, C. W. Trampe. 

TICES— Fred S. Meyer, chairman; 
E. M. Clark, Morgan Walsh, William 
Benton, Walter Immerman, R. L. 
Walker, A. E. Lichtman. 

SIONS — Jack Miller, chairman; 
Walter Vincent, Oscar Lehr, Love 
B. Harrell, A. D. Kvoll, L. S. Har- 

Wehrenberg, chairman; Nat Wil- 
iams, W. L. Ainsworth, Sidney Lust, 
W. P. Moran, W. S. Butterfield. 

A. A. Lightman, M. E. Comerford, 
i. B. Wilby, B. K. Fisher, J. E. 
-.oth, Max Tabackman, W. H. Lol- 


Apr 10-12: M.P.T.O.A. annual convention, 
Hotel Ambassador, Los Angeles. 

April 13: Indiana Indorsers of Photoplays an- 
nual state meeting. Hotel Claypool, In- 

April 14: Universal Club's Easter Ball, Hotel 
Lismore, New York. 

April 14: Motion Picture Club 1934 Reunion, 
Cocktail Party and Dinner Dance. 

April 19-25: International Congress on Educa- 
tional and Instructional Cinematography. 
Rome, Italy. 

April 21 : A.M. P. A. Annual Naked Trulh Din- 
ner, Hotel Astor, New York. 

\pril 21-22: Meeting of Paramount district 
managers, Edgewater Beach Hotel, Chicago. 

April 23-26: Spring convention of Society of 
Motion Picture Engineers, Chalfonte-Haddon 
Hall Hotel, Atlantic City. 

April 25: Chicago Motion Picture Operators 
Ball, Trianon Ballroom, Chicago. 

annual sales con- 
and M.P.O. convention. 
Motion Picture 

May 3I-June 2: fox Film 
vention, New York. 

June 4-9: I.A.T.S.E. 
Louisville, Ky. 

June 16-July 2: International 
Week, Vienna. 

June 18-20: Paramount annual sales conven- 
tion, Hotel Ambassador, Los Angeles. 

June 18-23: American Federation of Musicians 
convention, Cleveland. 

Aug. 1-20: Second Exhibition of Cinemato- 
graphy, Venice, Italy. 



Wednesday, April 11, 1934 





First in the field to announce 
a complete program of Eight 
Liberty Specials for 1934-35. 





























M. H. HOFFMAN, Pres. 
BUDD ROGERS, Gen. Sales Mgr. 

1776 Broadway COI. 5-1784 




QEORGE STEVENS, who has di- 
rected many short comedies on 
the RKO Radio lot, has been given 
a boost by being assigned the di- 
rection of the feature comedy, "The 
Great American Harem," which 
Lou Brock will produce. Pert Kel- 
ton and Skeets Gallagher have im- 
portant roles in this production. 

T T T 

Geneva Mitchell, original "Pogo" 
girl of the Ziegfeld Frolics, has 
been signed to a long-term contract 
by Columbia. Although Miss Mit- 
chell has been in Hollywood and 
working in pictures for the past 
five years, she has never before at- 
tached her signature to a term 
agreement. The player is known for 
her portrayal of chorus girl roles. 

T T T 

ZaSu Pitts and Slim Summer- 
ville are to be re-united in an RKO 
Radio Pictures film, according to 
an announcement by Pandro S. 
Berman, executive producer of the 
RKO Radio Studios. Berman recent- 
ly returned from a vacation trip to 
Europe, and it was there that he 
purchased the continental play suc- 
cess, "Afterwards," written by Wal- 
ter Hackett. This he did with the 
view in mind of signing the prom- 
inent screen comedians for the prin- 
cipal roles. 

T T T 

Raquel Torres and Stephen Ames 
are to be married within the next 
two weeks, according to present 

T T T 

Chandler Sprague is developing 
the screen play of "Deep Night," 

Philip MacDonald story purchased 
by Paramount for Carole Lombard. 

▼ T T 

Stepin Fetchit's contract has been 
renewed by Fox. 

Y Y Y 

John Ford will direct Will Rogers 
in "Judge Priest," the Irvin S. Cobb 
story, which Sol M. Wurtzel will put 
in production May 26. Dudley 
Nichols wrote the screen story. 

T T T 

Mary Russell, one of the young- 
ladies who has been appearing at 
the Warner First National studios 
in musical pictures as a member of 
the Busby Berkeley choruses, has 
been promoted from the ranks of 
juniors under contract to the stu- 
dios to the position of a featured 
player. Her work as a principal i< 
expected to be in "British Agent," 
which will star Leslie Howard. 

▼ T T 

Andy Clyde will have an important 
supporting cast in his next starring 
comedy for Educational, tentatively 
titled "Hello Prosperity!" It will 
include Ethel Sykes and Jack Shut- 
ta, who recently returned to Los An 
geles from a season in musical co^ 
edy on Broadway, and Josef Swick- 
ard, one of filmland's real veterans 
Alfonse Corelli has composed a com 
plete original musical score, includ- 
ing a song number called "Helli 
Prosperity!" Charles Lamont will 
direct from an original story by 
Ernest Pagano and Ewart Adam- 

r T T 

Henry Hathaway will direct "Is 
That So?" for Paramount. Jack 
Oakie and William Frawley will be 

Johnson Viewed in Favor 
Of Wagner's Labor Bill 

Washington Bureau of THE FILM DAILY 

Washington — A letter from Gen- 
eral Johnson to Senator Wagner, 
who says it amounts to an endorse- 
ment of the Wagner bill to outlaw 
company unions, has been made pub- 
lic by the Senator. Johnson said 
in part that, in his opinion, the gov- 
ernment should not favor any par- 
ticular form of labor organization. 
A company's activities, he declared, 
should stop with initiating a com- 
pany union, and it should neither 
finance, sponsor or direct the men 
on what to do. 

The Wagner bill would, among 
other things, set up a new national 
labor board to replace the group 
now headed by the Senator. It 
would include seven members, two 
from employers, two from employes 
and three from the general public. 

The board would be authorized to 
call witnesses, examine records and 
conduct a full investigation into 
complaints of unfair trade prac- 
tices. If a violation were . found, 
he board would be empowered to 
issue a restraining order enforceable 
through the Federal courts. 

30 Features, 5 Westerns 
Completed by Universal 

Thirty features, out of its sched- 
ule of 36 features for 1933-34, have 
been completed thus far by Univer- 
sal. The company also has finish- 
ed five Ken Maynard westerns. 
Features remaining to be completed 
are "The Human Side," "Love Life 
of a Sailor," "I Give My Love," 
"Imitation of Life," "Zest" and "A 
Trip to Mars." In its short subject 
group, 52 shorts and four serials 
have been finished. 

3 Reopenings in Denver Field 

Denver — Three houses in this 
territory have reopened in the past 
week, against one closing. The 
openings are the Olathe, Olathe, 
Colo., by W. A. Smith; Rio, Red- 
cliff, Colo., by John A. Greve and 
the Isis, Broadwater, Neb., by A. 
W. Wilkinson. The Auditorium, 
Hayden, Colo., has closed. 

Reissuing World Wide Features 

Exhibitors Pictures Corp., headed 
by M. Kleinerman, has acquired ten 
features produced by Sono Art- 
World Wide and will reissue them 
in the state right field. 


At least two newsreels are nego- 
tiating with color-process compa- 
nies for color release prints, the 
Film Daily learns. Estimates have 
been submitted, but as yet the addi- 
tional cost of color has not been 
brought down to a figure that will 
make the change feasible from an 
economic standpoint. It is also 
learned that distributing executives 
have been asked by the newsreel 
heads to consider an advance in the 
rental price of newsreels should they 
include color. The change would 
also necessitate additional camera 
apparatus and a more expensive 
type of negative. 

Questionnaire Issued 

On 10% Cut in Hours 

{Continued from Page 1) 

requesting information regarding 
the ability of the industry to meet 
the President's request to reduce the 
weekly hours of wage earners by 10 
per cent without reduction of week- 
ly pay. Two hundred letters have 
been sent out during the week by 
John C. Flinn, secretary of the Code 

The communication asks for a 
local survey of all territories re- 
garding the number of persons em- 
ployed in theaters exclusive of ar- 
tists, compared with the figures of 
1929; a comparison of the present 
wage scale to that of five years ago, 
and total weekly payrolls compared 
with the 1929 figures. 

A special committee comprising 
H. S. Bareford, George Schaefer 
and Charles L. O'Reilly has been 
appointed to investigate and handle 
the report for the Code Authority. 
Similar questionnaires are being 
sent to distributors by. the Hays or- 
ganization and to producers through 
the Hollywood Code Authority 

Rosenblatt Report 

Put Off to July 7 

(Continued from Page 1) 

Washington. The new delay is cue 
to the "arduous nature of the task 
coupled with the illness of a mem- 
ber of the planning and research di- 
vision who had been supervising the 

"Riptide" Splashes in Boston 

Boston — Not only has Loew's 
State held "Riptide" for a second 
week, something rarely done, but the 
second-run Loew's Orpheum is now 
playing the film, an occurrence that 
has not taken place for years. 

Holding for Third Week 

M-G-M's "Riptide," with Norma 
Shearer and Robert Montgomery, will 
be held a third week at the Capitol. 
RKO's "Lost Patrol" also is slated for 
its third stanza at the Rialto. 








(Continued from Page 1 ) 

naming the target of his at- 
tack, charged that it capitalized 
on the code and took much 
money from small exhibitors 
without giving anything in re- 
turn. He said the organization 
was led by professional organ- 
izers who depend solely on the 
misfortunes of the small ex- 
hibitors for their existence. 
Percentages Attacked 

Delving into industry problems, 
Kuykendall said that unfair per- 
centages are ruining some exhib- 
itors. He cited instances where 
theater owners were forced to give 
up 50 per cent of the gross. 

He branded score charges as an 
unfair trade practice and a "racket." 

Sol A. Rosenblatt was lauded by 
Kuykendall, who expressed full 
faith in the Division Administrator. 

A warning was- sounded by the 
M. P. T. 0. A. president against 
little indecencies which he said are 
creeping into otherwise clean pic- 
tures and doing much damage. He 
said suggestive advertising also is 
causing a lot of harm. 

Agreement on Radio Shows 

Kuykendall indicated that an 
agreement had been reached between 
his organization and the Radio Code 
Authority which will treat with 
radio personalities giving free per- 
formances of broadcasts. 

A complete separation of selling 
shorts and features was urged by 
the exhibitor organization head. 

He advocated that small-town ex- 
hibitors take sides in their local 
politics and not sit on the fence; 
that they should be close to their 
state and national legislators, be 
friendly with their newspaper 
editors, and impress them that the 
film industry is not rolling in 

Kuykendall pointed out the worth- 
while possibilities of working with 
the Photoplay Council of the Na- 
tional Teachers Ass'n. 

He predicted eventual complete 
divorce of production and exhibi- 
tion, declaring that theaters can't 
be operated by a master mind from 
New York and citing cases of the- 
aters that had been in the red under 
circuit control but were now making 
money as independents. 

Sidelights from the MPTOA Front 



EN MAYNARD cabled the convention from abroad and 
the message was read at the opening session yesterday. 

Wires also were read from Sidney R. Kent, W. Ray Johnston, 
Jack L. Warner, Bebe Daniels, Felix F. Feist, Ned E. Depinet, 
the Screen Writers Guild and other. 

J. Fred Cubberley, veteran Minneapolis exhibitor who is 
spending the winter in California, is attending the convention. 

Pat Garyn was the target of practical jokers on the special 
train which reached here Monday. They playfully tried to 
mislay Pat's pajamas. 

Prexy Ed Kuykendall, among the many bits of good advice 
he handed out in his annual address, urged the exhibitors 
to read the trade papers regularly as that is the only way to 
keep abreast of the times and make the most out of a theater. 

Those standing committees appointed in advance didn't stand 
very long. They underwent a wholesale revamping yesterday, 
results of which you will find elsewhere in this issue. 

Mike Comerford, in introducing Ed Kuykendall, assured the 
gathering that the M.P.T.O.A. president is working for the 
protection and welfare of the industry as a whole. Kuyken- 
dall proved that recently when he gave up several southern 
theaters in order to have more time for his M.P.T.O.A. work. 

Martin Barrett, field man for Van Beuren Corp., is here 
taking in the M.P.T.O.A. convention. He joined the special 
train at El Paso, and at the conclusion of the confab will make 
some business calls along the Pacific Coast. 

They're still talking about that 44-page "M.P.T.O.A. Conven- 
tion Special" issue of THE FILM DAILY, dated Monday and 
received here shortly after 9 o'clock that same morning. Copies 
had circulated all over Hollywood before noon. 

Hal LeRoy in Billy Rose Revue 

Hal LeRoy has been signed for 
the Billy Rose Revue at the Casino 
de Paree. He opens Saturday. 

The exhibitor contingent seemed to get quite a kick when 
they heard themselves referred to in the prexy's annual address 
as "the shock absorbers of the industry." Several battered 
theater men were heard to pipe up, "I wonder how he meant 

M. A. Lightman found that he wasn't exactly a "forgotten 

Lots of film players and other studio workers are getting 
their first look at a real exhibitor in person. 

S. Charles Einfeld, Gradwell Sears and Norman H. Moray of 
the Warner home offices were noted mingling happily among 
the visitors. 

Evers to Tinker to Chance 

"In Love With Life" is announced 
by Chesterfield as the definite title 
of the "Reunion," which replaced "To- 
gether Again," which in turn was the 
working title of "Matinee Women." 

A. J. Moeller flew in from little old New York town. 

Ann Stevens Potter of Blytheville, Ark., was voted the most 
beautiful visitor at the convention. 

Walter W. Kofeldt, now a Kansas City exhibitor, was ad- 
judged the beau brummel of the conclave. Kofeldt was for- 
merly an exchange man in San Francisco. 

mptoa claims credi1 
on cancellations; 

(Continued from Page 1) 
forms now embodied in the codi 
were first adopted by the M.P.T.O.A 
in the executive session at Chicago 
At that time the country was tok 
that theaters did not come under thi 
provisions of the National Indus 
trial Recovery Act. The M. P. T 
0. A. has not at any time used 
by subterfuge or otherwise, the codt 
as a membership campaign or foi 
the collection of any funds, as ir 
the case of Allied propaganda, wher 
they told exhibitors not to sign th< 
code — I am referring to the blanket 
code — and that the theater owners 
could not and would not be involved 
in a code in any way, shape or form. 
In the face of this glaring exam- 
ple of mbadvice, the M. P. T. 0. A 
was imbued solely with the spirit 
of rendering a consistent service 
to the industry and to our Govern- 

Denies Subsidy Charges 

Answering charges of subsidy, 
Meyer pointed out that in his own 
state of Wisconsin, out of 21 mem- 
bers on the board of directors, affil- 
iated or so called producer cir- 
cuits have a representation of two, 
entitling them, irrespective of num- 
ber of theaters they operate, to one 
vote each, and that the national or- 
ganization functions along the same 
identical line. 

"Personally if I thought that such 
a move would bring about closer re- 
lations, a better understanding of 
one another's problems and more 
harmony then I would advocate to 
this convention that in our regional 
state units we also take into our 
ranks branch managers because 
matters of legislation, trade prac 
tices and local problems are iden 

In 27 of 32 Zones 

Meyer praised former President 
M. A. Lightman and President Ed 
Kuykendall and stated that at the 
present time the M. P. T. O. A. em- 
braces local trade associations of 
theaters in 27 out of 32 distribu- 
tion zones. He declared that at 
its convention in Washington two 
years ago, the M. P. T. 0. A. was 
severely criticized because of the 
banquet which was attended by con- 
gressmen and senators from prac- 
tically every state in the union. 

"It must be evident that our argu- 
ment and our presentation of facts 
merited recognition because of our 
eventual success in getting exemp- 
tion on tax admissions of 40 cents 
or less," said Meyer. 



Theater Employes Walk Out 

The ten employes of the Tivoli The- 
ater, Brooklyn, who went out on strike 
yesterday will not return until the 
theater agrees to a closed shop, higher 
wages and an increase in the number 
of cleaners employed, it was said yes- 
terday by Charles C. Levey, secretary 
of Local 118, service union. 

Intimate in Character 
Internationa! in Scope 
Independent in Thought 

e c« 



ie cod 

<>r fi 
as i 
. whe 



The Daily Newspaper 
Of Motion Pictures 
Now Sixteen Years Old 


VOL. LXV. NO. 85 


5 CENT/ 




ft. \ 


Low B. O. Prices Delay Upturn, Trade Survey Shows 


15 Houses Reopen in Des Moines-Omaha Territories 



. 09 

il or 


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d a 

!i tl 





gets down to business 


Convention Hall, Los Angeles, Wednesday 
Tb'N-FIFTY A. M. and Schoolmaster Ed 

' Kuykendall calling classes to order. An- 
other grand day. You can't beat California 
in the springtime. What ho! for a load of 
that Santa Monica Beach right now. Busy 
Ben Berinstein announces more new en- 
tertainment, with all on the ragged edge 
now. Ed Kuykendall is reading a wire on 
codes and cooperation from Sol Rosenblatt, 
and the hall is filling with late comers who 
had too much home work last evening. 
The convention is now down to serious 
business, with Barrister Ed Levy of New 
Haven first speaking on the theater's 
liability to its patrons. An important sub- 
ject ably presented. Lawrence Cobb, Cali- 
fornia lawyer is now talking on the con- 
stant peril of industry taxation, with prac- 
tical constructive thoughts on exhibitor- 
legislator cooperation. Subjects like these 
make the trip to Hollywood decidedly 
worth while. 

T T T 

THE Hall is rapidly filling, for there are 
important film folk on the program. 
The gang like the address of Mrs. Thomas 
Winter, who gets the first big hand when 
she finishes. Never saw so many new 
faces at an exhibitor gathering. Louis B. 
Mayer is coming down the aisle, getting 
3 hearty welcome. Joe Breen of the Hays 
outfit talks briefly on the industry move- 
ment toward clean advertising, and all 
listen intently to his able presentation. 
You cannot flaunt indecency in the eyes 
of the American public 3nd get away with 
it. Louis Mayer is introduced and the 
gathering now filling the auditorium is tense 
with anticipation. Finished, polished, dra- 
matic Louis Mayer. His topic is produc- 
tion, but he talks on tolerance. A grand 
speech, for he is a born orator. Never 
before have we heard a producer address 
an audience of exhibitors more intelli- 
gently. Everybody has two businesses in 
this world, his own and motion pictures 
Jules Michaels, Buffalo war horse, want: 
to talk from the floor, and Prexy Kuyken- 
dall rules him out of order, for they are 
behind schedule, with lunch waiting at two 
(Continued on Page I) 

Better Conditions Are 

Reflected in the 

Grain Belt 

Reopening of 15 theaters, against 
only one closing, in the Des Moines 
and Omaha territories last month, 
as shown in the current reports of 
the Film Boards of Trade, reflects 
improved conditions in those reg- 
ions. Twelve of the openings were 
in Iowa, as follows: 

Park, Arnolds Park; Rialto, Bur- 
lington; Ritz, Centerville; Lyric, 

{Continued on Page S) 


London — A method of television 
suitable for theaters is being devel- 
oped by Baird Television, it was re- 
pealed in the course of a demon- 
stration of a home set at the Gau- 
.nont-British Theater. In showing 
.he apparatus des.gned for the 

(Continued on Page 4) 

East and West Sales Meet 
Is Planned by Col. in May 

Columbia sales convention is un- 
derstood to be set for late in May 
and will be held in two sections, 
one in Atlantic City and the other 
in Los Angeles. 

What, No Free Lunch? 

"Queen Christina" and "Six of a 
Kind," both features released only 
about two months ago, were offered 
this week at an uptown house as a 
dual bill, garnished with a Bing Cros- 
by short, a cartoon comedy, another 
short and newsreel — all at a dime 
admission for adults! 


London — Construction of 20 addi- 
:ional cinemas this year is announc- 
ed by Oscar Deutsch, whose Odeon 
circuit already numbers 25 first- 
jlass houses. Deutsch says he also 
nas 24 more sites lined up in his 
expansion move. Most of these cin- 
emas will be in developing 
residential districts. 

Must Notify John C. Flinn 
When Asking Cancellations 

Under instructions sent by Exe- 
cutive Secretary John C. Flinn of 
he Code Authority yesterday to 
exchanges, they must notify him 
when exhibitors make application 
for the privileges of the 10 per cent 
cancellation clause provided by the 
code. Cancellation privileges are 
granted only by a distributor when 
the exhib.tor has fully complied 
with the code. 

Only 1 0% Gain in First Quarter 
Credited Mostly to Low Prices 

Amer. Group Franchised 
To Make Films in Russia 

American Group Inc., first motion 
picture company to produce films in 
Russia under a franchise from Sov- 
iet monopolies, has been organized 
jy its counsel, Fitelson & Mayers. 
The roster of the company's office 
iiolders is entirely American. Mem- 
bers of the group are William Os- 

(Continued on Page 8) 

Due principally to continued low 
admission iprices, increased operat- 
ing costs under the code and bad 
weather breaks, recovery in the film 
industry for the first quarter of this 
year probably did not amount to 
more than 10 per cent, it is stated 
in the periodical motion picture the- 
ater survey issued yesterday by 
Standard Statistics, Inc. Attend- 
ance volume has not increased 

(Continued on Page 2) 

M-G-M Exec. Denies Block 

Booking Forces Playing 

of Unclean Films 

West Coast Manager, FILM DAILY 

Hollywood — Claims of exhi- 
bitors that they must play un- 
clean pictures because of block 
booking is dishonest, said Louis 
B. Mayer with much emphasis 
at the morning session of the 
M. P. T. O. A. convention yes- 
terday. He pointed out that ex- 
hibitors were happy to play all 
pictures that did smashing 
business regardless of any 
questionable material. 

"Double and triple bills over a 

(Continued on Page 9) 


A Coast office will be immediately 
opened by the Code Authority with 
object of handling code application 
to various branches of production 
activity. Pat Casey, chairman of 
the producers' labor committee, and 
Mrs. Mabel E. Kinney, chairman of 
the standing committee on extras 
and also a member of the state la- 

(Continued on Page 9)- 

15 Secretaries Appointed 
For Code Board Positions 

With announcement yesterday of 
appointment of 15 local board sec- 
retaries, nearly half of the total 
to be named are set. The rest will 
be selected by tomorrow, when the 

(Continued on Page 4) 

New House for Houston 

Fort Worth — I. B. Adelman, operator 
of the Tivoli, neighborhood house, will 
erect a $100,000 suburban theater in 
the 4400 block, South Main Street, 
Houston. Construction will start within 
a month, according to Adelman. 




Thursday, April 12, 1934 

Vcl. LXV, No. 85 Thurs, Apr. 12, 1934 5 Cents 


Editor and Publisher 

Published daily except Sundays and Holiday 
at 1650 Broadway, New York, N. Y. 
by VVid's Films and Film Folk, Inc. J. VV 
Alicoate, President, Editor and Publisher 
Donald M. Mersereau, Secretary-Treasure 
and General Manager; Arthur W, Eddy, Asso 
ciate Editor; Don Carle Gillette, Managin; 
Editor. Entered as second class matter 
May 21, 1918, at the post-office at New York 
N. Y., under the act of March 3, 1879 
Terms (Postage free) United States outside 
of Greater New York $10.00 one year; 6 
months, $5.00; 3 months, $3.00. Foreign. 
$15.00. Subscriber should remit with order. 
Address all communications to THE FILM 
DAILY, 1650 Broadway, New York, N. Y. 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739. 
Cable Address: Filmday, New York. Holly 
wood, California— Ralph Wilk. 6425 Holly 
wood Blvd., Phone Granite 6607. London — 
Ernest \V. Fredman," The Film Renter, 89-91 
VVardour St., W. I. Berlin— Lichtbildbuehne. 
Friedrichstrasse, 225. Paris — P. A. Harle, La 
Cinematographic Francaise, Rue de la Cour 
des-Noues, 19. 



High Low Close Chg. 

Am. Seat 5% 5'/i 5% + Vs 

Columbia Picts. vtc. . 30% 29 29 — l'/s 

Con. Fm. Ind 4% 4% 4% 

Con. Fm. Ind. pfd.. 16% 16'/ 8 16'/ 8 + Vs 

East. Kodak 903/ 4 90 90% -f 1 

Fox Fm. "A" 16 15'/ 2 15'/ 2 — '/ 4 

Loew's, Inc 34'/ 4 33'/ 4 33% + Vi 

do pfd 96 951/2 951/2 + Vi 

Paramount ctfs 5% 5% 5% 

Pathe Exch 3% 3% 3% — V 4 

do "A" 19% 19 19% + % 

RKO 3% 33/ 8 3% + % 

Univ. Pict. pfd 46% 44 46% + 2 

Warner Bros 75/„ 7% 7i/ 2 

do pfd 24% 24% 247/ 8 — % 


Technicolor 8% 8% 8%+ 1/4 

Trans-Lux 2% 2% 2% 


Gen. Th. Eq. 6s40. 103/ 4 10% 10% 

Gen. Th. Eq. 6s40 ctfs. 9% 9% 9%-f % 

Keith A-0 6s46... 67 67 67 

Loew 6s 41 ww... 99% 99% 99% -)- % 
Paramount 6s47 ctfs. 51 1/4 50 51 1/4 + 1 

Par. By. 5" 2 s51 38% 38 38% + % 

Par. By. 5l' 2 s51 ctfs. 36% 35% 35% + 1/4 
Par. 5V 2 s50 ctfs... 51% 50 51% + 1% 

Pathe 7s37 94 93% 94 + 1 Vi 

Warner's 6s39 61 3/ 8 59% 60 — 1 

Para. Publix 5% 5% 5% 



Do not sign papers unless you know 


. . . gets down to business 

1 l ontinued from Page 1) 
studios. "To hell with entertainment, we 
came here with some grievances and let's 
air them," says Michaels. Perhaps we will 
have fireworks, after all, for what is a 
convention without at least one good fight? 

^^ECIL DeMILLE, convincing, colorful, 
^■^ master salesman, is being called upon 
Topic: "How Pictures are put Together." 
He says he has been trying to find that 
out for 20 years, and then proceeds to 
tell them all about picture making from 
inception to preview. A liberal education 
in the fine art of practical production. If 
every exhib present doesn't book "Cleo- 
patra," the coming DeMille product, it 
will not be the fault of Mr. DeMille. It's 
1 o'clock and the buses are waiting. Win- 
nie Sheehan at Movietone City and Ben 
Kahane and Pandro Berman at RKO are 
hosts for luncheon and the afternoon. At 
night Maestro Mayer and his M-G-M gang 
give an informal banquet and show, with a 
million-dollar cast. Well, at least some 
day we will be able to sleep again. The 
gang responsible for this gathering have 
done a swell job. The business program 
so far has been constructive and splen- 
didly worth while. As far as entertainment 
is concerned, it's a cinch to go down in 
history as the greatest convention the ex- 
hibitors ever drank. 

Naked Truth Dinner Limit 
May Be Raised to 1,500 

As a result of demand for tick- 
ets, the limitation of 1,250 reserva- 
tions originally announced for 
Ampa's Naked Truth Dinner on 
April 21 at the Hotel Astor will 
very likely be raised to 1,500. In 
reports of committees yesterday it 
was stated that nearly 100 pages of 
advertising already had been sold 
for the Journal to be put out in 
connection with the dinner, the pro- 
ceeds of which will be turned over 
to relief work. 

Today's Ampa gathering at the 
Motion Picture Club will be a closed 
meeting for members, with various 
subcommittees making reports on 
progress to date. 

Ritz Brothers to Make 
6 More for Educational 

Educational has taken up its op- 
tion on the Ritz Brothers, stage 
headliners, for six more comedies. 
The deal was handled by Joe Rivkin 
of the Leo Morrison office. 

Shamrock Pictures Elects 

Detroit — At a special meeting of 
shareholders of Shamrock Pictures 
Corp. the following were elected of- 
ficers and directors: B. C. Fassio, 
president; Walter E. Rodda, vice- 
president; Paul A. Hartwig, secre- 
tary; Standish T. Cox, treasurer. 
With, reorganization completed, pro- 
duction plans for the new season 
were definitely set. Some well- 
known stage players have been 
signed and the lineup will be an- 
nounced in a few weeks. 


(Continued from Page 1) 

enough to offset higher costs, says 
the survey, and failure of most the 
aters to advance box-office scales 
from the low scales of the depres- 
sion bottom precludes any substan- 
tial upturn in earning power. 

The federal amusement tax is 
said to be a factor in preventing 
many exhibitors from raising prices. 

Film quality, however, has been 
better in- every one of the past six 
months as compared with the same 
months the year previous, the sur- 
vey states. 

Though exchange rates on foreign 
currency have helped some, it is 
pointed out, further advantages 
from this direction are not likely. 
With the dull season for theaters 
approaching, it is concluded that no 
large scale recovery can be made 
before next fall. 

U.S. Attorneys Empowered 
To Act Against Violators 

Washington Bureau of THE FILM DAILY 
Washington — United States at- 
torneys in every federal district 
now have the .power to institute 
equity and criminal proceedings 
against NRA code violators with- 
out first consulting headquarters at 
Washington, Attorney General Cum- 
mings revealed yesterday. 

This is in line with the new NRA 
policy of expediting enforcement of 
codes without delay and presages 
test cases that may be brought in 
many industries in an effort to ex 
act stricter code compliance thar 

Keith-Albee Reports 

Net Loss of $642,293 

Net loss of $642,293.07 is reported 
by Keith-Albee-Orpheum Corp. for 
the year ended Dec. 31. During the 
year the corporation's investment in 
Orpheum Circuit, which went into 
bankruptcy, was written down to a 
nominal value, and total assets now 
stand at $28,100,351, against $45,- 
839,296 a year ago. 

Frank Lovejoy Elected 
Eastman Kodak President 

Rochester, N. Y. — Frank W. Love- 
joy has been elected president of 
Eastman Kodak, succeeding William 
G. Stuber, who becomes chairman 
of the board of directors. Lovejoy 
has been senior vice-president. Stu- 
ber, who was 70 years old on Mon- 
day, asked to be relieved of the pres- 
idential duties. 

"Sweethearts" Flash Premiere 

Warner's "20 Million Sweethearts'" 
will be given a flash Broadway pre- 
miere on April 25 at the Strand fol- 
lowing "Upperworld." Local news- 
paper ad campaign will be started 
a week in advance, with store tieups 
and other exploitation already ar- 
ranged. An array of celebs will be 
lined up for the opening. 

.oming an 

d G 

oi ng 

EDDIE CANTOR will leave New York for 
Hollywood next Monday to start work about 
June 1 on his annual screen musical for 
Samuel Goldwyn. He will be accompanied by 
Mrs. Cantor, two of their daughters and Fred 
Kohlmar of the Goldwyn production staff. 

MARY PICKFORD leaves today for Philadel- 
phia, where she opens tomorrow at the Earle 
Theater on her personal appearance tour. 

MORT BLUMENSTOCK of Warner Bros, left 
last night with AL JOLSON for Baltimore, 
where the star will appear at the epening 
of "Wonder Bar" in the Stanley Theater, that 

LOU OSTROW leaves for the coast today 
by plane. 

ED FINNEY returns today from Atlantic City. 

MARC LACHMAN has arrived in New York 
after writing for Universal. He plans to 
open a publicity office. 

ERICH POMMER plans to leave New York 
today for the coast. 

York late this week on his return to Mexico. 

GILBERT MILLER sailed for England last 
night on the Aquitania, which also took out 
Francine Larrimore, stage star, and Sidney 
Kingsley and Alec Waugh, authors. 

LUCILLE COLLINS is coming east from 
Hollywood for the opening of "Unknown 
Blonde.' 1 in which she appears, at the Globe. 

MR. and MRS. CON CONRAD left The 

Hotel Warwick yesterday for Hollywood. 

in from the coast, have put up at the Ritz 

SOPHIE TUCKER sails April 25 for London. 

I. A. ALLEN is in New York from the coast. 

JUNE KNIGHT, following her two-week ap- 
pearance at the Casino starting Sunday, leaves 
for the coast to begin work in a new Universal 
picture. She is stopping at the Riti Tower. 

AL FRIEDLANDER left yesterday for a tour 
of First Division up-state offices. 

IRVIN SHAPIRO of DuWorld will return from 
Ohio next week. 

Nathan Marcus Joins G-B 

Nathan Marcus, formerly with 
Columbia, has been appointed by 
Arthur Lee as Gaumont-British 
representative in Albany and Buf- 


This is the finest 
book your organ- 
ization has ever 
gotten out, and 
no one in the 
motion picture 
business can af- 
ford to be with- 
out it. Not only 
is it the en- 
cyclopedia of the 
motion picture 
industry, but also 
the bible. 

James R. Grainger 

Gen. Mgr. of 


Universal Film 

Exchanges, Inc. 

1,000 Pages — Free to 
Film Daily Subscribers. 


In New York today 
ffiere is one thrilling 
topic of conversation! 

Off to a 



World Premiere 

$2 Presentation 

at the 

Criterion Theatre 

on Broadway! 

Motion picture 

history is in 

the making! 

Viva Villa! Starring Wallace Beery. A Metro- 
Goldwyn-Mayer Picture. Produced by David- 
O. Selznick. Directed by Jack Conway. Screen 
Play by Ben Hecht. Suggested by the book by 
Edgcumb Pinchon and O. B. Stade. 





Thursday, April 12, 1934 


Measures adverse to exhibitors 
;mk1 pending in the New York board 
of aldermen were discussed at a 
meeting of the I. T. 0. A. yester- 
day. They include the new Baum 
ordinance which would raise the- 
ater licenses from a $500 top to $2,- 

000. The bill proposes to fix a 
minimum of $300 per house, as com- 
pared with a $100 minimum at 
p resent. 

Attacks were also aimed at the 
Curley bill, which would require a 
man in the booth for each piece of 
apparatus and in effect requires two 
operators in a booth, according to 

1. T. O. A. officials. Another meas- 
ure assailed is one seeking to in- 
crease licenses for signs. 

In the absence of President Harry 
Brandt, who is ill. Leo Justin pre- 
sided. Milton C. Weisman, counsel, 
reported on the recent Washington 
National Recovery Review board 
hearing and Thornton Kelley, one 
of the witnesses, also told of the 

Basil Dean is Planning 
Stage-Screen Combination 

London — A combination of stage 
and sci - een activities, whereby plays 
will first be presented on the stage 
in the West End and later made 
into films with the same casts, is 
planned for next season by Basil 
Dean of Associated Talking Pic- 

June Knight Booked for Casino 

With George Jessel and the De- 
Marcos holding over, the new show 
opening at the Casino on Monday 
will include June Knight and the 
Frank & Milt Britton band. The 
Casino plans to augment its regular 
show Sunday night with several of 
the incoming acts as a special at- 
traction to the public. 

"Richelieu" Next for Arliss 
"Richelieu" has been definitely set 
as the next George Arliss vehicle 
for 20th Century. Work will start 
on his return from England in the 




Out of 679 pictures shown in Buch- 
arest last year, 368 were American, 
against 191 German and 110 French. 

• • • ONE OF the most comprehensive campaigns to en- 
list the juvenile vote has been launched by M-G-M 

to plug "Tarzan and His Mate" scheduled for release April 20 
.."..,. .a series of four bulletins were mailed to exhibs announc- 
ing the launching of the Tarzan Safety Club with Johnny 
Weissmuller sponsoring the club as the first charter member 

and giving showmen all the necessary details to start 

organizing a branch of the club in their town g 

▼ ▼ T 

• • • IN THE midst of a cycle of animal pix 

and with the kids naturally falling for the animal lure 

here is an idea with the Success Tag already on it for 

there are many civic organizations that will be only too happy 
to cooperate in implanting the Safety thought in the ju- 
venile mind there is a pip three-sheet being prepared 
showing in one-half Johnny Weissmuller backing away to Safety 
from the jungle with all the wild animals advancing on him 
the other half of the poster shows an average young- 
ster backing carefully out of heavy street traffic with the 

auto headlights metamorphosed into the heads of the savage 

beasts Johnny is getting away from safely it is dramatized 

to catch the kids' fancy and Safety is thus made an allur- 
ing subject by converting it into a Game calling for skill and 
ingenuity that, if you ask us is the Punch of Psy- 
chology in Publicity 

T T T 

• • • A BIG broadside is now being mailed to the the- 
aters showing how to tie up the Safety campaign right in 

their own town with a dozen manufacturers already sellinir 

"Tarzan" products more on the way here is a Kid 

Klub idea that will catch on wherever kids have heard of Tarzan 
and Johnnv Weissmuller 

T T T 

• • • THINGS ARE moving lively with the Empey Club 

Tuesday afternoon they had a sort of unofficial advance 

opening of that spiffy Bar just installed with a step in- 
stead of a rail to rest your dogs on the occasion being 
the reception in honor of John C. Mitchell Western editor 

of "New Movie", the Tower publication the publicity and 

advertising staffs of the various film companies were there to 

the tune of about 80 and the cocktails were g-r-a-n-d 

Empey likker is going to become the talk of the town 

Bert Adler was host he did a fine thing for the industry 

by showing them WHERE to hold their cocktail parties 

in our OWN Club and why not? Atmosphere 

Class Service Everythin' . 

T T T 

• • • WE ARE still checking up on that yarn that 
Louis K. Sidney vacationing in Florida with Colonel Schiller 
caught a 59-pound tarpon these Emgeem execs just can't 
talk SMALL figures Tom Howard, returning from Florida 
to make a new comedy for Educational stopped at the 
Fountain of Youth at St. Augustine and decided to try it 

out now Tom sez "Even if the fountain worked, 

drinking that water is too heavy a price to pay for Youth" 
... that gives you a slight idea of Florida water 

T ▼ T 

• • • IF YOU are around the Lombardy Hotel and get 
thirsty you will find the cocktail room an enjoyable spot 

it is getting quite a play from the Broadway celebs . 
There will be four Educational comedies on Broadway with 
tomorrow's opening of "The Big Show," the Tom Howard pix, 

at the Roxy The Empey Club hung out the S.R.O. sign 

yesterday in the dining room and was Tom Wiley proud! 

among those present were Phil Reisman, Gabe Hess, Mar- 
tin Quigley, Gus Edwards, A. J. Barbano, Eugene Picker, Bill 
Ferguson. Ed Schnitzer, Harry Shiffman, J. A. Koerpel. J. H. 

« « « 

» » » 


London — Output of British Inter- 
national Pictures this year will be 
between 40 and 50 pictures, it is 
announced. This, together with 30 
to 40 planned by Gaumont British- 
Gainsborough and plans of other 
units will provide more than enough 
product to meet the increase in the 
British quota, which went to 17 
per cent last week. 


Television for Theaters 
Being Developed by Baird 

(Continued from Page 1) 

home, an additional lens was used 
to enlarge the image so that about 
100 persons were able to look on at 
once. The transmitted program in- 
cluded part of a sound film. 

15 Secretaries Appointed 
For Code Board Positions 

(Continued from Page 1) 

Code Authority holds another ses- 
sion at 2 p. m. Appointees announc- 
ed yesterday are: 

Buffalo, Jane Holloran; Charlotte, 
Mrs. Walter Griffith; Los Angeles, 
Minnie A. Kopple; Denver, Duke 
W. Dunbar; Kansas City, Grace 
Gannon; Portland, Ore., Ruth Doyle; 
New Haven, Harry P. Landers; Cin- 
cinnati, Alice Juergens; Chicago, 
Emma Abplanalp; Atlanta, Love B. 
Harrell; Memphis, Mrs. Alma Wal- 
ton; Cleveland, Mrs. Georgia Mof- 
fett; Milwaukee, Ben Koenig; Min- 
neapolis, Mrs. Mabel Deitz; San 
Francisco, Rowena Foley. 

All local boards have now held 
meetings, with the exception of New 
Orleans. Boston is holding another 
session this week to nominate a sec- 
retary. All 31 offices will be oper- 
ating within two weeks. 

African Expedition Returns 

London — A London Films unit has 
just returned from a five-month ex- 
pedition in the African jungles 
where a large quantity of footage 
was shot for a story dealing with 
"Commissioner Sanders of the 
River," created by Edgar Wallace. 
Zoltan Korda is director of the pic- 
ture, with Alexander Korda super- 

Frank Borzage 

Virginia Cherrill 




tin ! 


Everybody's playing the new game— 
The whole industry's wild about 


Play it yourself and double your profits! 


Book "Riptide" Give it the biggest promotion 
you ever gave a picture. Then DOUBLE 





one week, I ran 
it 3 WEEKS!" 

6 DAYS INSTEAD OF 3, Lewiston, Me. 

5 DAYS INSTEAD OF 3, Marlboro, Mass. 

7 DAYS INSTEAD OF 3, Pittsfield, Mass. 
7 DAYS INSTEAD OF 4, Brockton, Mass. 

6 DAYS INSTEAD OF 3, Bangor, Me. 

4 DAYS INSTEAD OF 2, Montgomery, Ala. 

3 days, I played 
it a week!" 



(possibility of a yd week) 
HELD OVER 2nd WEEK, Portland, Ore. 

6 DAYS INSTEAD OF 3, Ft. Worth, Tex. 

7 DAYS INSTEAD 3, Wichita Falls 

4 DAYS INSTEAD OF 2, Ft. Smith, Ark. 
7 DAYS INSTEAD OF 4, Akron, Ohio 
7 DAYS INSTEAD OF 4, Canton, Ohio 
HELD OVER 2nd WEEK, St. Louis, Mo. 
HELD OVER 2nd WEEK, Toledo, Ohio 
HELD OVER 2nd WEEK, Detroit, Mich. 
2 EXTRA DAYS, Findley, Ohio 
HELD OVER 2nd WEEK, Seattle, Wash. 
HELD OVER 2nd WEEK, Atlantic City 
HELD OVER 2nd WEEK, Philadelphia 
7 DAYS INSTEAD OF 4, Sioux City, Iowa 
7 DAYS INSTEAD OF 4, Waterloo, Iowa 
7 DAYS INSTEAD OF 4, Spokane, Wash. 
7 DAYS INSTEAD OF 4, Cedar Rapids 
7 DAYS INSTEAD OF 4, Pueblo, Colo. 

















, Brunswick, Ga. 

, Macon, Ga. 

, Del Rio, Tex. 

, Barre, Vt. 

, Keene, N. H. 

, Southbridge, Mass. 

, Maynard, Mass. 

, Burlington, Vt. 

, Harwichport, Miss. 

, Taunton, Mass. 

, Ipswich, Mass. 

, Northamptom, Mass. 

, North Adams, Mass. 

, Milford, Mass. 

, Mt. Pleasant, R. I. 

, Centredale, R. I. 

, Rutland, Vt. 

, Rochester, N. H. 

, Great Barrington, Mass. 

, Augusta, Me. 

, Pittsburg, Ks. 

, Joplin, Mo. 



300 FOR M-G-M's 


with Herbert Marshall, Mrs. Patrick Campbell, Written and Directed 

One love 






Story by S. K. LAUREN 

Adaptation and screen play by 

Directed by DAVID BURTON 

made two 
the Skin! 





Thursday, April 12, 1934 


West Coast Bureau of THE FILM DAILY 
Los Angeles — Opinion that the- 
aters are not liable when patrons 
are injured through explosion of 
bombs during strikes was expressed 
by Attorney Edward G. Levy, of 
New Haven, general counsel of the 
M. P. T. 0. A., in a discussion of 
"The Theater's Liability to its Pa- 
tron" at the M. P. T. 6. A. conven- 
tion yesterday. 

Following is the text of Levy's 

"The theater as well as race 
tracks, circuses and allied amuse- 
ments have been held to be private 
enterprises since the owners derive 
no authority from the State to 
carry on their businesses. As a re- 
sult of this declaration of law, as 
it now exists by a unanimity of case 
decisions, the amusement owner is 
able to regulate bis amusement as 
he wishes subject only to two re- 

1, Whatever legislation may be passed by 
municipality, stale or Federal government, 
within the exercise of 'the police power' wher- 
ever Ihe amusement is held to be 'affected 
with a public interest.' 

2. The injunctions expressed in the Civil 
K t vr 1 1 < - Act of the several states by virtue 
of which discrimination may not be made 
against patrons because of race, color or 
erred and also prohibiting discriminations 
which do not apply to all alike. 

"If it be a violation of the first 
class of restrictions the offense is 
a criminal one; if of the second class 
of restrictions the offense is a crim- 
inal one and in addition subjects 
the theater owner to a civil suit. 

"It is now well settled law by 
a vast majority of the cases that 
a theater ticket is a license that may 
be revoked at any time by the party 
issuing it either before or after the 
ticket bolder has entered the theater 
and either before or after tbe ticket 
holder bas taken his seat. Tbe 
Proprietor may ask tbe seat bold- 
er to leave tbe theater for any rea- 
son at all or for no reason at all 
subject only to the injunctions of 
the Civil Rights Act. Upon being 
asked to leave and his refusal so 
to do, the ticket bolder is a tres- 
passer and reasonable force may be 
used to eject him forcibly. His 
only remedy is in contract and all 
that he can recover is the price of 
the ticket and the expenses inci- 
dental to his coming to the theater. 

"The general rule with almost no 
dissent appears to be that the own- 
er of a theater is required to use 

Catholic Crusade Gains 

New Orleans— About 1.800 Catholics 
from Louisiana. Mississippi and Texas, 
in convention here, voted to stay away 
from pictures listed as indecent in 
their publication. "Queen's Work " 
They also will send protests to pro- 
ducers, directors and stars appearing 
in such pictures. The industry's pro- 
duction code will be used in judging 
filmv One delegate. C Paul Baker 
of Loyola University here, disagreed 
with most of the resolution. He said 
films had no evil effect on him and 
that he would go to Mae West pic- 
tures whenever possible. 

League of Nations Endorses Shorts for Kids 

Geneva — Mickey Mouse cartoons and pictures based on the life of the ant or the 
bee. instead ot love and underworld stories, are recommended tor children by the 
League of Nations Committee on Child Welfare. Animated comedies, films of harm- 
less fantasy, comics generally and authentic pictures of nature are among those 
tavored. according to views expressed yesterday. The committee is endeavoring to 
bring about a treaty to encourage producers to make more films for children. 

Claims Sound Repair Cost 
Reduced to $1.20 Weekly 

Wilmington, Del. — Repair and re- 
placement charges made by Elec- 
trical Research Products have been 
reduced from an average weekly 
theater "top" of $12.65 in 1928 to 
$1.20, according to a brief filed by 
John E. Otterson, president of the 
company, in connection with the 
Stanley Co. suit charging A. T. & 
T. and several subsidiaries with 
monopoly. The figure of $1.20 is 
based on charges made during the 
first six months of 1932, it is stated. 

Other charges since inception of 
sound are given as follows: 1927, 
$3.02; 1929, $9.45; 1930, $7.59; 1931, 
$3.29. Erpi has a perpetual in- 
vestment aggregating $250,000 in 
repair and replacement parts, says 
the brief, these being distributed 
from 41 locations. 

Making Hindu Film in Trinidad 

Don Beddoe, director, and Jules 
Bucher, cameraman, sail today on 
the Domingo of the Furness Line 
to join Harry Dunham in Trinidad, 
where the trio will film the life of 
a colony of Hindus who are said to 
retain the customs of India in all 
their native purity. The trio ex- 
pect to make a five-reeler, to which 
a sound track will be added on their 
return here. 

O'Toole Urges Aid Now 
For Recovery Movement 

West Coast Bureau of THE FILM DAILY 
Los Angeles — "The aid we now 
give the national recovery move- 
ment will mean millions in theater 
profits with the return of prosper- 
ity," M. J. O'Toole declared in sub- 
mitting a report as part-term secre- 
tary of the M. P. T. O. A. at the 
closing session of its annual con- 
vention here yesterday. 

"The situation is in your hands," 
observed O'Toole, who recently re- 
signed his exhibitor organization 
post to join the M. E. Comerford 
circuit. "Every exhibitor must pay 
as much attention now to the re- 
building of the industry as he would 
to the building of a theater for him- 
self," said the speaker. 

Switch Helen Hayes Vehicles 

West Coast Bureau of THE FILM DAILY 
Hollywood — In a switch of plans, 
Hugh Walpole's "Vanessa" will be 
the first Helen Hayes vehicle when 
she returns to the M-G-M studios 
about June 1. Lenore Coffee and Ar- 
thur Richman are adapting it, with 
William K. Howard slated to direct 
and Walter Wanger as production 
supervisor. "What Every Woman 
Knows," which was to have been 
the next film for Miss Hayes, will 
be made later in the year. 

reasonable care to keep his prem- 
ises, appliances and amusement de- 
vices in a reasonably safe condition 
for persons attending the theater. 
This applies to the following: fall- 
ing rails of balconies, tripping over 
an umbrella placed in an aisle by 
a patron, tripping over carpets, 
slipping in toilet rooms, etc. 

"There is of recent origin a rule 
of law which holds the owner of 
the theater responsible in damages 
for injuries arising from that which 
he might reasonably have anticipated. 
It is interesting in this connection 
to consider the problem of the ex- 
plosion of bombs in theaters where- 
by patrons are injured. As yet 
there has been almost no case law 
developed on this point. We have 
here before us a very nice point as 
to whether or not the explosion of 
bombs (since this occurs during 
strikes) would or would not be 
something: the theater owner should 
have anticipated. If the Court so 
holds, which seems unlikely at this 
stage of legal development, the the- 
ater owner would be held respons- 
ible. If the Court did not so hold, 
it is hard to conceive how an in- 
jured patron could recover since it 
could not reasonably be said that a 
failure to guard against or locate 
bombs was a failure to exercise 
reasonable care to keep and to put 
tbe premises in a reasonably safe 

"Another important problem is 
occasioned by the Court's stating 
that the owner or lessor of a the- 
ater is responsible for damage done 
to patrons of the theater even 
though such damage arises out of 
the negligence of an independent 
contractor or lessee. Let us take 
for example the case that arose in 
Connecticut: a patron was injured 
by the falling of the seat on which 
he was sitting; it was proved that 
there was negligence in repairing 
the seat; in the lease there was a 
covenant on the part of the owner 
of the theater to keep the place 
in repair. Two things were cer- 

1. That the patron has a cause of action 
either against the lessor or the lessee. 

2. That if he recovers against the les'ee. 
the lessee would have a cause of action 
against the lessor. 

Some states allow the patron to 
sue the lessor directly claiming that 
this avoids circuity of action; other 
states claim that the natron must 
sue the lessee of the theater since 
here is no privity of contract be-, 
tween the patron and the lessor. It 
is therefore incumbent unon the 
lessee of a theater to see that there 
is in the lease a covenant on the 
part of the lessor to repair since 
otherwise there is a serious ques- 
tion whether he would be able to 
sue the lessor for money paid out 
by the lessee to the patron." 


{Continued from Page 1) 

Cumberland; Columbia, Davenport; 
U-No-Us, Lehigh; Plaza, Manley; 
Princess, Reinbeck; Waterloo, Wa- 
terloo; Wellman, Wellman; Iowa, 
Dow City; Kimballton, Kimballton. 
The three reopened Nebraska 
houses were the Stuart, Stuart; Ne- 
braskan, West Point; Wynot, Wy- 

Amer. Group Franchised 
To Make Films in Russia 

{Continued from Page 1) 

good Field, Jr., and L. K. Bigelow 
of Natick, Mass., both formerly with 
FitzPatrick and the University Film 
Foundation; J. Withrow Jr. of Co- 
lumbus, son of Prof. J. Withrow of 
Ohio State University, and Arthur 
Menken, formerly of Pathe News. 
Henry Shapiro has been engaged to 
act as executive director in the Sov- 
iet Union. Shapiro previously con- 
ducted American tours in Russia. 

Contracts have been executed with 
the monoplies of the Soviet Union 
which will permit the photographing 
and production of films in Russia. 
First of a series of shorts and fea- 
tures has already been produced and 
a considerable quantity of film has 
reached this country. A second 
shipment will arrive next week. By 
May 1 a new production unit will 
leave for Russia to continue pro- 
duction. Distribution arrangements 
are not yet set. 

Milwaukee Operators Elect 

Milwaukee — Glenn C. Kalkhoff 
has been reelected president and O. 
E. Olson has been returned as busi- 
ness manager of the Motion Picture 
Projectionists' Union, Local No. 164. 
Other officers named are John 
Black, vice-president; George Witt- 
mann, treasurer; Allen Neundorf, 
recording secretary, and Otto 
Trampe, George Harris, Alfred Bau- 
mann and George Arnowitz, execu- 
tive board members. Kalkhoff and 
Olson will represent the local at the 
international convention in Louis- 
ville and the state convention at 

Warners Reopen Milwaukee House 

Milwaukee — Warner Bros, have 
reopened their Kosciuzsko theater, 
neighborhood house. Eugene Arn- 
stein, manager of the circuit's Ri- 
viera, is also managing tbe Kos- 

Higher License Proposed 

Under a proposal sponsored by Alder- 
man Morton Baum, Fusionist. motion 
picture theaters in New York City may 
be taxed on a raising scale for license 
fees. The present scale calls for a 
maximum of $150 per theater. Under 
the Baum provision, theaters will be 
taxed from $300 for 600 seaters or 
less to $2,000 for houses seating over 
3,500. The new bill would give the 
city about $650,000 in revenue from 
movie theaters. 


Thursda y, April 12, 1934 



{Continued from Page 1) 

period of years will ruin this indus- 
try," said Mayer, "you will give 
patrons ptomaine poisoning through 
an overdose of pictures." 

He said he would rather the $25,- 
000 picture producer be put out of 
the way than let him ruin the busi- 
ness. He dared exhibitors to criti- 
cise his company or its executives, 
stating they were working hard and 
doing their best. He declared that 
17 years ago he predicted percent- 
ages, franchises and the death of 
vaudeville and nickelodeons. He 
pleaded for tolerance between ex- 
hibitors and producers. 

"Everybody has two businesses in 
the world — his own and motion pic- 
tures," he said. 

Mayer warned exhibitors that they 
were not farsighted in trying fol- 
low rentals, because low rentals did 
not allow for improvement in pro- 
duction. He said exhibitors could 
do much in discovering star ma- 
terial and building new stars. He 
urged exhibitor committees be 
named to meet with producers dur- 
ing the convention to learn pro- 
ducers' problems. 

"Hollywood is a desert when you 
are looking for brains because they 
are under contract," said Cecil B. 
deMille in speaking on "How Pic- 
tures Are Put Together." 

President Ed Kuykendall of the 
M.P.T.O.A. declared publication of 
box-office reports should be elimi- 
nated as reports do not deceive 
small-town exhibitors and furnish 
legislators and reformers with fuel 
with which to attack the industry. 

"The motion picture is a social 
power and, as such, a responsibility," 
said Mrs. Thomas G. Winter. "Re- 
ports furnished by club women in 
Hollywood are published in 200 
newspapers and posted in libraries 
and schools. The greater mass of 
people have better judgement than 
that young so-called intelligentsia 
who have influenced some pictures." 
Speaking of divergences of opinion 
she said that she liked "Reunion in 
Vienna" but that her husband pre- 
ferred Mae West. Jules Michaels 
praised the work being done by 
Mrs. Winter. 

"You cannot continue to flaun' 
indencency in the eyes of the pub 
lie and get away with it," said 
Joseph I. Breen speaking generally. 
He asserted many attacks on the 
industry are provoked by unclean 
advertising and urged his hearers t^ 
use advertising by companies' homp 
offices as it is clean and the work 
of leading advertising men. 

Silent and Talkie Dualed 

Kansas City — Trying something new 
the Southtown Theater this week put 
on a twin bill including a silent, "Beau 
Geste," and a talker, "Lady Killer." 

Sidelights from the MPTOA Front 


A GRAND welcome was accorded the exhibitor contingent 
at the Warner-First National studios, the first film pro- 
duction plant to be visited by the delegates. Sixty Busby 
Berkeley girls met the visitors at the gates with gold and 
silver coaches from the "Madame DuBarry" set, and the the- 
ater men later witnessed some shooting of Dolores Del Rio 
in this picture. 

Paul Muni, Kay Francis, Hugh Herbert, Dick Powell, Ruby 
Keeler, Dolores Del Rio, Allen Jenkins, Guy Kibbee, Jean Muir, 
Ricardo Cortez and George Brent were among the Warner play- 
ers deluged by exhibitors seeking autographs. 

Jack Warner welcomed the visitors to the lot. 

"Twenty Million Sweethearts," new Warner musical picture 
without a dance ensemble in it, was screened for the guests. 

Glenn Harper, Corona, Calif., exhibitor, who has been in- 
active in national organization work since 1926, was present 
to help his friend, President Ben Berinstein of the Southern 
California unit, to entertain the visitors. 

In his speech of welcome, Jack Warner stated that his im- 
provised studio stage theater was the only theater in California 
not showing a triple bill. This brought plenty of laughs. 

Benjamin Warner, father of Jack, and Jack's son helped to 
entertain the delegates. 

Fred Wehrenberg takes his morning walk regardless of wea- 
ther conditions. It's an old St. Louis custom. 

Morgan Walsh, prexy of the Northern California exhib 
outfit, qualifies as one of the Busy Men of the meetings. 

O. C. Lam is reminiscing on the codifying days of Washing- 
ton, vividly recalling the aches and pains which accompanied 

Louis B. Mayer declined to discuss "What's Wrong with 
Exhibition." "I've been out of it too long," he said, "and I 
couldn't give the subject fair treatment." Mayer operated a 
theater 27 years ago and later sold pictures in New England. 
He admitted that he was at one time a good exchange man- 

Assemblyman Lawrence Cobb of California urged both ex- 
hibitors and producers to form a closer contact with state law- 
makers so that their problems may be better understood. 

Cecil B. DeMille's biggest bathroom set yet — and that is 
something — will be seen in "Cleopatra." Some 400 feet long. 

Jules Michaels, of Buffalo, representing Western New York 
delegates, led applause at the conclusion of Louis B. Mayer's 
speech. "A very fair conception of the problems confronting 
both bodies," he commented. 

A message from Sol Rosenblatt was read, pleading for a 
fair trial for the NRA. 


West Coast Bureau of THE FILM DAILY 
Hollywood — Laws of censorship 
notj only are unreasonable, but they 
are not founded on common sense, 
declared Cecil B. DeMille in ad- 
dressing yesterday's session of the 
M.P.T.O.A. convention. 

"Every time you get a picture," 
said the producer, "you get the 
heart-blood of many people." 

He was given a thunderous ova- 

Code Authority Opening 
Office on West Coast 

{Continued from Page 1) 
bor board, have been named a com- 
mittee to handle the matter. This 
office, working under the supervision 
of the Code Authority, will super- 
vise relations involving studio la- 
bor, standing committee on extras, 
agency committee, free lance play- 
ers and other phases of the situa- 

More Para. Claims to Be Heard 

Concentrating on claims remain- 
ing to be settled, a series of Para,- 
mount Publix creditor meetings 
have been planned for the next few 
weeks. One takes place at 10 A. M. 
today. The session on the Fox West 
Coast claims has been adjourned 
from tomorrow to April 27. Two 
other meetings, however, are sched- 
uled for Friday, one at 11 A. M. 
and another at 3:03 o'clock. Still 
another meeting is planned for 
April 16. 

Majestic Announcing Plans Today 

Majestic Pictures will make an- 
nouncement today of its future pro- 
duction plans, E. H. Goldstein said 
yesterday. Franchise-holders who 
have been meeting at the Park Cen- 
tral since Monday had not definitely 
agreed on a program up to a late 
hour last night, Goldstein said. 

10 Small Para. Claims Settled 

Nearly 10 claims against Para- 
mount Publix, all involving amounts 
of less than $2,000 each, were set- 
tled at a hearing before Referee 
Henry K. Davis yesterday. 

Dave Chasen for Joe Cook Film 

Dave Chasen, Joe Cook's faithful 
stooge, leaves Sunday for the coast 
to appear with Cook in the picture 
to be made by Fox. Chasen's busi- 
ness is handled by the Leo Morrison 

Sandrich's Tenth Option 

West Coast Bur., THE FILM DAILY 
Hollywood — Mark Sandrich, who is 
directing the new Wheeler-Woolsey 
film, "Cockeyed Cavaliers," becomes 
the oldest director in point of service 
on the RKO lot as a result of the 
studio taking up his tenth option this 
week. Sandrich began as a director 
of shorts. 





Thursday, April 12,1934 


« « « REVIEWS of the NEW FEATURES « « « 

Wallace Beery in 


with Leo Carrillo, Fay Wray, Stuart Erwin, 
Henry B. Walthall, Joseph Schildkraut, 

George E. Stone 
M-G-M 115 mins. 


Mixing fact with fiction, brutality with 
softness, grimness with humor, and thrills 
of military conquest with touches of catch- 
as-catch-can lovemaking, all caught in a 
grand sweep of the cameras that keeps 
the action galloping for almost two hours, 
this saga about Villa makes entertainment 
plus. It is not a picture for young or weak 
hearts, but outright he-man stuff. Wallace 
Beery, as Villa, the bandit with a great 
love for his country and his oppressed 
brother peons for whom he fights and 
kills without regard for rules of warfare, 
gives a dominant and memorable perform- 
ance. Leo Carrillo, his aide, whose trigger 
finger is always itching to be in action, 
also stands out. And there is a grand 
performance by Henry B. Walthall as Ma- 
dero, the betrayed ruler to whom Villa 
was loyal and whom he later set out to 
avenge in ruthless fashion. Joseph Schild- 
kraut also is good as the traitorous general. 

Cast: Wallace Beery, Leo Carrillo, Fay 
Wray, Donald Cook, Stuart Erwin, George 
E. Stone, Joseph Schildkraut, Katherine De 
Mille, Phillip Cooper, Frank Puglia, Henry 
B. Walthall, David Durand, Francis X. Bush- 
man, Jr., Adrian Rosley, Henry Armetta 
Pedro Regas, George Regas. 

Director, Jack Conway; Authors, suggest- 
ed by book by Edgcumb Pinchon and 0. B. 
Stade; Adaptor, Ben Hecht; Cameramen, 
James Wong Howe, Charles G Clarke; 
Musical Score, Herbert Stothart; Editor, 
Robert J. Kern. 

Direction, Aces. Photography, Superb. 

Buck Jones in 


Columbia 60 mins. 


Slow-moving and not very suspenseful, 
a good cast dominated by Buck Jones, pic- 
turesque setting, some humor and a lively 
r omance are compensatory graces. Jones, 
a ranger, is assigned to bring in the Cou- 
gar, who has been robbing the stages. 
Jones's brother is killed by the Cougar. 
Jones then has a poster made up depicting 
himself as an outlaw with a price on his 
head and goes across the border to get 
the Cougar. The saloon where the Cou- 
gar's band headquarters is run by the 
father of a girl whom Jones' helped and 
who proceeds to show her fondness for 
ihim. This antagonizes one of the Cou- 
gar's lieutenants and then there is a fist 
fight to settle the row. Jones tricks the 
Cougar into venturing across to make a 
raid. The Cougar escapes this trap and 
flees across the border where Jones finall, 
kills him. 

Cast: Buck Jones, Dorothy Revier, Frank 
^ice, Bradley Page, Ward Bend, Mozelle 
Brittone, Paddy O'Flynn, Art Smith, Frank 
La Rue and Jone Wallace. 

Direction, George B. Seitz; Cameraman, 
Sid Wagner, Recording Engineer, George 
Cooper; Film Editor, Leon Barsha. 

Direction, Fair Photography, Good 


with Joan Blondell, Warren William 
Warners 64 mins. 


A distinctly farce idea, the business and 
dialogue were written away from the com- 
edy elements, and the director evidently 
was misled, also, into thinking he had a 
more or less serious work on his hands. 
The results is that the actors are any- 
thing but at their ease in trying to read 
a serious note into situations that should 
have been very farcical and funny. The 
story rambles in and out of situations thai 
are not any too closely knit together, and 
the result is a very neutral offering. Joar 
Blondell has the role of a very willfu' 
and exasperating wife of Warren William. 
She is having a little romance with Ed- 
ward Everett Horton, a lawyer. At a 
bridge party hubby slaps his wife's face 
when she provokes him unbearably. Then 
;he divorce, and the lawyer friend marries 
"ier. Then business of turning the tables 
with an almost identical situation. The 
'ickle girl then plays for her ex-hubby, 

nd the climax leaves you believing she wil 

2t him back. Miss Blondell is forced t 
jlay the part of a very disagreeable giri 

hat won't add to her popularity. 

Cast: Joan Blondell, Warren William, 
:dward Everett Horton, Frank McHugh. 
Claire Dodd, Joan Wheeler, Virginia Sale, 

eonard Carey. 

Director, Robert Florey; Author, F. Hugh 

-Ic.bert; Adaptors, F. H. Herbert, Carl 

! ickscn; Editor, Jack Kill if er ; Cameraman 

Secrge Barnes. 

Direction, Fair Photography, Very Good 


Dist. Not Ser 120 mins. 


This picture may be fascist propaganda, 
but it is also a dramatic and very inter- 
esting exposition of the events which led 
up to fascism, the rise and ascent to power 
of the blackshirts and the Mussolinian ac- 
complishments. The story proper traces 
the fortunes of a peasant family from 1912 
through 1932 and is well-constructed to 
carry the larger tale of the development 
of the fascist state. Mussolini wrote, su- 
pervised and makes a special appearance 
at the end of the picture. With a force- 
ful narrator to unfold the story, which is 
new in Italian, and considering the ex- 
ploitation possibilities, this film seems a 
^ood box-office possibility. Appeal points 
n many directions. The picture now runs 
almost two hours. Cast is excellent as to 
iypes. Story starts before the war. Po- 
etical controversy over Italy's entrance into 
the war and the first appearance of Mus- 
olini's newspaper is shown. Then are 
uccessively depicted the war, fascism and 
Mussolini's forecast of greater glory for 

Produced by Luce; Directed by Forzanc; 
Story by Mussolini and Forzano. 

Direction, Good Photography, Fine. 




Above the 8th 

Floor $6.00 

and up 

Enjoy the comforts of i 
parlor and bedroom suite. . . . 
All rooms equipped with 
combination tub and shower 
bath, and running ice water. 
Ideal location — adjacent to 
shopping, business and the- 
atre districts. 



Baton Rouge, La. — Star Heiman 
of Nashville, Tenn., will open the 
Grand here. He has closed a con- 
tract with Goodrow Attractions. 

Syracuse, N. Y. — The Paramount 
theater here will not be affected in 
the Publix reorganization. Andy 
Roy is managing director of the 
house. It is likely, however, that 
RKO and Loew will come to an 
agreement on policy and picture 
classification. Stage shows prob- 
ably will be resumed at Keith's. 

Tallulah, Ala. — Caspar Bruno, St. 
Joseph theater operator, will open 
a house here in competition with the 
Bailey circuit. 

Kansas City — Variety Club head- 
quarters in the Muehlebach Hotel 
are going to be pretty swell. About 
$750 will be spent on furnishing and 
equipping them, and they will be 
formally opened April 23. Members 
can use them beginning tomorrow. 

Birmingham — The Trianon oper- 
ated by Wilby has been leased by 
Peggie Hale, Inc., and will be con- 
verted into a store. 

Denver— The fame of the State 
theater as an entertainment center 
seems to be spreading. Manager 
Buzz Briggs received an order from 
Pueblo, accompanied by a cashier's 
check for $1, for four tickets to be 
mailed in a self-addressed, stamped 
envelope. Briggs is considering 
boosting the price of admission at 
the State. He thinks that if out-of- 
town patrons are willing to pay a 5- 
cent premium on tickets, local the- 
atergoers ought to be willing also 
to pay 25 cents, instead of the 10, 
15 and 20-cent price that now pre- 
vails at his house. 

Buffalo — First Division exchange 
will move its headquarters today 
from the second floor of the Film 
Building to the offices previously oc- 
cupied by RKO on the main floor. 


Thursday, April 12, 1934 







]y[OLLY O'DAY will return to the 
screen in Ann Harding's new 
starring vehicle, "The Life of Ver- 
gie Winters." She was signed by 
RKO Radio this week for a role in 
the Sidney Bromfield story which 
is being directed by Al Santell. 

T T T 

Richard Dix, who is finishing up 
his RKO contract, plans to sail in 
about two weeks for a trip around 
the world. 

Erik Charell's first American pro- 
duction, heretofore known as "By 
Royal Command," will henceforth 
be titled "Caravan." For this film 
starring Charles Boyer, Jean Parker 
has been borrowed from M-G-M. C. 
Aubrey Smith is another addition 
to the cast. The picture is to be 
made in English and French ver- 
sions simultaneously. Samson Ra- 
phaelson wrote the English screen 
play, an adaptation of Melchior 
Lengyel's story. 

Plans are going ahead rapidly at 
the M-G-M studios for "Student 
Tour." Jimmy Durante and Charles 
Butterworth will have leading parts 
in this story of a round-the-world 
educational tour. Charles Riesner 
will direct and the production will 

be under the executive guidance of 
Monta Bell. 

T T T 

Robert Young has been borrowed 
by Fox from M-G-M for the leading 
role opposite Helen Twelvetrees in 
the screen version of "She Was a 
Lady," an adaptation of the novel 
by Elizabeth Cobb, daughter of Ir- 
vin S. Cobb. 

T T T 

Production has started at the M- 
G-M studios on "The Thin Man," 
screen rendition of Dashiell Ham- 
mett's current best seller on detec- 
tive story lists. William Powell, 
Myrna Loy and Maureen O'Sullivan 
have the chief roles in this new pic- 
ture, the cast of which includes 
Minna Gombell, Edward Ellis, Isa- 
bel Jewell, Nat Pendleton and Por- 
ter Hall. W. S. VanDyke is direct- 

T T T 

Fox has signed Jay Gorney and 
Don Hartman, composers, to write 
origina musical numbers for forth- 
coming Fox films. Gorney worked 
on the music for "Stand Up and 
Cheer!" and is currently working, 
in collaboration with Hartman, on 
"Red Heads," to be produced by 
Jesse L. Lasky. 

T ▼ T 

"The Fire Patrol" is the tempor- 
rary title of Columbia's next action 

drama starring Tim McCoy, the 
seventh of the present series. The 
star will again be teamed with D. 
Ross Lederman, who has directed 
McCoy in many of his tea Lures for 
the company. The team has just 
completed "Hell Bent for Love." 
Production on "The Fire Patrol" will 
start this week. 

Several players were added this 
week by Universal to the cast of 
the Vicki Baum story, "I Give My 
Love." This picture will co-star 
Paul Lukas with Wynne Gibson. 
Eric Linden and John Darrow were 
yesterday's additions to the cast, 
which already includes Carl Laem- 
mle, Jr.'s, lates Broadway acquisi- 
tion, Louise Lorimer. The sculptor. 
Salvatore Scarpitti, who has just 
finished a bust of Mussolini which 
he will exhibit in this country, is 
also part of the cast. For the pic- 
ture, "I Give My Love" he is de 
signing a statue called "Ambition'' 
which plays an important part in 
the script. It was written by Doris 

T T T 

Paul Muni's next Warner vehicle 
will probably be "Border Town." 

T T T 

Chester Morris will have to past- 
pone his personal appearance torn- 

after all. After finishing "Embar- 
rassing Moments," he was looking 
forward to a month of appearances 
in New York, Boston, Philadelph.a 
and other large eastern cities as a 
fill-in before the start of "Loves 
of a Sailor-." However, Kurt Neu- 
mann has just been assigned to di- 
rect "Loves of a Sailor," and Frank 
Craven has been signed for the pic- 
ture. Russ Brown, another Carl 
Laemmle, Jr., discovery, will als^ 
be given an important role. "Loves 
of a Sailor" is based on a story 
by Dore Schary and Lewis Foste . 
It will go into production on April 

Cosmopolitan has signed Otto 
Kruger for one M-G-M picture. The 
latter company has placed Ta'bot 
Jennings, writer, under contract. 

Universal has changed the title 
of Max Marcin's picture to "Dan- 
gerous to Women." It was formerly 
known as "The Humbug" and "The 
Devil to Pay." 

Donald Woods has been borrowed 
from Warners by Fox for the juve- 
nile lead in "Charlie Chan Carries 


MONOGRAM is Proud to Present 









Carole Lombard • George Burns & Gracie Allen • Ethel Merman & Leon Errol 


Directed by Norman Taurog .-^^-. 



Intimate in Character 
International in Scope 
Independent in Thought 

The Daily N 
Of Motion 
Now Sixteen 




i per 



VOL. LXV. NO. 86 

new rccr, rRiDAy, \i i 11 13, 1934 


Johnston Replies to Mayer on Small- Cost Producers 


Code Seen Providing Permanent Trade Machinery 


. . . does weH by the boys 


Convention Hall, 
Los Angeles, Thursday 
|K|EVER in the colorful history of pic- 
■^ tures has there been a bigger load 
sf convention than this exhibitor gather- 
ing now drawing to a close in this Los 
Angeles city of sunshine, satisfaction and 
andwiches. We say "drawing to a close," 
or they were scheduled to ring down 
hursday night, but are now carrying on 
hrough Friday and Saturday. Over the 
eek-end Hollywood will take a bromo- 
eltzer and try to get back to work. Ex- 
hibitors, wiser, happier and tired, will 
catter to the four winds, and Alicoate 
ill get a little sleep. It has been a big 
how, too big, for everyone is tired out 
nd punch drunk. 

T T T 

K|0 exhibitor convention we have at- 
' ^ tended can touch this one from the 
standpoint of the quality and efficiency of 
its business sessions, and in addition, if 
any should ask you, from both the quan- 
tity and quality of entertainment. Busi- 
ness sessions have been thorough, delegates 
have been both enthusiastic and atten- 
tive and the program each day carried 
through with clock-like precision. It is 
a pity that every exhibitor in America 
could not have listened to the great var- 
iety of constructive addresses for, in un- 
abridged printed form there could be no 
better text book of modern motion pic- 
ture thought. 

t ▼ T 

IT is certain that no exhibitor will leave 
■ Hollywood without better industry un- 
derstanding and at least a slight working 
knowledge of practical production. Ex- 
hibitors came to see, have had the free 
run of all studios, and if they missed any- 
thing it was their own fault. In addi- 
tion there were addresses by Professor 
Louis Mayer and Professor Cecil DeMille, 
and we know of none more capable. The 
code obviously came in for plenty of dis- 
cussion. Only through such a gathering 
can opinions be crystallized and at no 
time or place since those memorable 
Washington days have we heard the code 
(Continued on Page 2) 

Prompt Utilization of Pro- 
visions Urged by 
Morgan Walsh 

West Coast Bureau of THE FILM DAILY 
Hollywood — Addressing yesterday 
morning's session of the M. P. T. 
0. A. convention, Morgan Walsh, 
president of the Independent Thea- 
ter Owners of Northern California, 
urged prompt use of the code so 
that the industry can demonstrate 
its capability of self-regulation in 
order that when the NRA no longer 
(Continued on Page 4) 


A formal brief, replying to 
charges made by independent exhibi- 
tors recently in testifying at hear- 
ings held by the National Recovery 
Review Board, has been filed by 

(Continued on Page 6) 

Simon Libros Re-elected 
Poster Ass'n President 

St. Louis — Simon Libros was re- 
elected president of the National 
Protective Poster Ass'n at its meet- 
ing here. Trade problems were dis- 
cussed, including a plan of the as- 
sociation to print its own posters, 
stills and other accessories, but no 
official statement of what transpired 
at the confab was issued. 

Movies Preferred 

Boston — In a house-to-house ques- 
tionnaire directed by Mayor Mansfield 
among 1,000 South End homes to as- 
certain preferences in recreation, 498 
gave first vote to movies, against 356 
tor magazines, 339 for cards, 338 for 
newspapers, 323 for vaudeville, 269 for 
legit, 227 for concerts and 56 for wood- 


West Coast Bureau of THE FILM DAILY 
Hollywood — In addition to four 
features currently before the cam- 
eras, the Warner-Firpt National 
studios are preparing 12 pictures 
for early shooting. The four in 
work are: "Hey, Sailor," with James 
Cagney, Pat O'Brien, Gloria Stuart 
and Frank McHugh; "Madame Du- 
Barry," with Dolores Del Rio, Os- 
good Perkins, Victor Jory, Reginald 

(Continued on Page 6) 

Larry Darmour to Handle 
Production for Majestic 

With Larry Darmour in charge 
of production and Harold Hopper as 
studio manager, Majestic Pictures 
plans to complete the seven pictures 
remaining on its 1933-34 schedule 
and to make 12 pictures for 1934- 
35 release at an average cost of not 
less than $100,000 per film, it was 
stated to Film Daily yesterday by 

(Continued on Page 7) 

Low -Cost Producers Defended 
By Johnston in Reply to Mayer 

Spurt in Loew Shares 

Apparently in anticipation of a good 
first-half earnings report due in the 
next fortnight, Loew shares yesterday 
went to a new high for the year, clos- 
ing at 35ys. Turnover was 49,800, 
largest of any stock on the board for 
the day. The Loew issue also had 
been showing strength for some days 

"The independent producer mak- 
ing pictures for $25,000 to $50,000 
has as much right to be in business 
as the manufacturers of modest 
priced cars such as Ford or Chev- 
rolet," stated W. Ray Johnston, 
vice president of the Motion Pic- 
ture Federation, at a special meet- 
ing of the executive board yester- 
(Continued on Page 4) 

Production Criticized, La- 
bor Demands Attacked 
at Thurs. Session 

West Coast Manager, FILM DAILY 

Hollywood — Due to inability to 
dispose of the flood of business in 
the time originally scheduled, the 
M. P. T. O. A. convention, which 
was to have wound up last night, 
will continue through Saturday af- 
ternoon. Some pointed talks on pro- 
duction, labor and other subjects 
highlighted yesterday's session. 

In a speech replete with clever 
sarcasm, Walter Vincent attacked 

(Continued on Page 7) 


Acquisition of five more theaters 
was announced yesterday by Harry 
Brandt. Houses are the Dewey, 
Lakeland and Werba in Brooklyn, 
and the St. Marks and Times 
Square in New York. 

2 Million in RKO Claims 
Settled Since Receivership 

Claims against RKO amounting 
to over $2,000,000 have been either 
settled or drqpped since the fiilng 
of the receiver's report in Novem- 
ber," the Film Daily learns. The 
total amount of claims included in 
the report was $23,285,143.95 ex- 
cluding the claim of Rockefeller Cen- 

(Continued on Page 6) 

Banana Ruling 

Oklahoma City — A banana peel must 
lie in the aisle of a theater long 
enough to give the management a 
reasonable time to find it before its 
presence there becomes evidence of 
negligence, according to a district court 
ruling in a case tried here. Ray Cox 
sued Warners, operators of the Liberty, 
for $3,000 damages due to an injury 
when he slipped on a banana peel in the 
theater. He was given a verdict for 

Vol. LXV, No. 86 fri., Apr. 13, 1934 5 Cents 


Editor and Publisher 

Published daily except Sundays and Holidays 
at 1650 Broadway, New York, N. Y.. 
by Wid's Films and Film Folk, Inc. J. W 
Alicoate, President, Editor and Publisher ; 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur W. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
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May 21, 1918, at the post-office at New York. 
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Address all communications to THE FILM 
DAILY, 1650 Broadway, New York, N. Y. 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739. 
Cable Address: Filmday, New York. Holly 
wood, California— Ralph Wilk, 6425 Holly 
wood Blvd., Phone Granite 6607. London- 
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High Low Close Chg 

Am. Seat 5% 5Vl 5% — Vl 

Columbia Picts. vtc. 29% 29 29% + 5 /p 

Con. Fm. Ind 4i/ 2 4'/ 2 4V 2 + Vt 

Con. Fm. Ind. pfd.. 16% 16i/ 4 16 1/4 + Vt 

East. Kodak 92 90'/ 4 92 + 1 V 4 

Fox Fm. "A" 16 15'/ 2 15% + Va 

Loew's, Inc 35% 34 35 Vg + 1 Va 

do pfd 96% 96 96 + l/j 

Metro-Goldwyn, pfd. Z5/4 25 25'/ 4 + % 

Paramount ctfs. ... 5% 5% 5%+ % 

Pathe Exch 3% 3 3'/ 4 + % 

do "A" Z03/ 4 19% 201/4 + % 

RKO 3% 3% 3% + % 

Univ. Pict. pfd 46% 45% 46 — % 

Warner Bros 7% 7% 7% + % 

do pfd 25 243/ 4 25 + Va 


Columbia Pets. vtc. 28 27 1/4 27 V 4 — 23/ 4 

Technicolor 9l/ 4 8% 9 1/4 + % 

Trans-Lux 2% 23/ 8 2% + % 


Gen. Th. Eq. 6s40 . 10% 10 1/4 10% — % 
Gen. Th. Eq. 6s40 ctfs. 93/ 8 9 9 — Vs 

Keith A-0 6s46 ... 697/g 68 69% + 2% 

Loew 6s 41ww 100 99% 100 + % 

Paramount 6s47 ctfs. 53 1/4 51% 53 + 1 Va 

Par. By. 5>/ 2 s51 ... . 39 38 383/ 4 + % 

Par. By. 5%s51 ctfs. 37 363 4 37 + 1 Va 

Par. 5%s50 ctfs. . 53 51% 53 + 1% 

Pathe 7s37 95% 95% 95% + 1 % 

Warner's 6s39 .... 60% 59% 60 % + % 


Para. Publix 5% 5% 5% + Va 

No M-G-M Prod. Abroad 

London — Although M-G-M will not 
enter into any alliance with British 
producers, it is known that the com- 
pany is not averse to picking up twa 
or three British productions that are 
suitable for the American market 
Arthur Loew, vice-president of M-G-M 
has made no new production arrange- 
ments while here or on the continent 
The studios at Barcelona, Paris and 
Rome will continue to be used as syn- 
chronization studios only. No new 
productions will be made. 


Friday, April 13, 1934 


. . . does weH by the boys 

(Continued from Page 1) 

so intelligently and constructively ana- 

T T T 

PRESIDENT Ed Kuykendall has been fair, 
* colorful and impartial while presiding, 
and Master of Arrangements Ben Berin- 
stein is ready to drop from being at it 
night and day. From the standpoint of 
entertainment, no convention ever has nor 
ever will top this one. Every studio threw 
a party, each trying to beat the other and 
each bigger than the last. The combined 
banquet and show at M-G-M was a spec- 
tacle that could be made possible in no 
other industry and in no other spot in 
the world but Hollywood. The cream of 
the artists of the world took part, with a 
new headliner every minute. A hundred 
million in talent and never working with 
more enthusiasm. 

T T T 

A ND a word about coverage and the 
'** trade press. They are a sleepy gang 
now, but they did a great job. Art Ungar 
and Variety, Billy Wilkerson and his Re- 
porter, Red Kann and Motion Picture 
Daily, and Ralph Wilk of this sheet. This 
industry is fortunate in having the finest 
trade press in America. It will likely 
be a long time before Hollywood forgets 
these theater owners, and, as we see it 
after days of merry-go-rounding, the ex- 
hibitors will never forget this convention 
or the spot where it was held, Hollywood. 

British Actor for Reliance Film 

Robert Donat, London film star, 
arrives in New York next Friday on 
the Berengaria from England en 
route to Hollywood to play the title 
role in "Count of Monte Carlo," 
which Reliance Pictures, the Harry 
M. Goetz and Edward Small com- 
pany, will produce for United Art- 
ists release. His engagement for 
the role is the first move in the in- 
terchange policy announced recently 
by Joseph M. Schenck. Sidney Lan- 
field, 2th Century director, has gone 
to London to direct "Sons O'Guns." 

I. A. Allen Brings Coogan Film 
I. A. Allen, producer of the new 
series of Jackie Coogan featurettes. 
has arrived in New York by plane 
with the first print of the series. 
Allen is headquartering at DuWorld 

Goldwyn Signs Stage Player 

Samuel Goldwyn has signed 
George Murphy, currently appear- 
ing in "Roberta," to play the ju- 
venile lead in "Treasure Hunt," 
starring Eddie Cantor. Picture goes 
into work about June 1. 

More Dates for Gloria Swanson 

Following her appearance at the 
New York Paramount the week of 
April 20, Gloria Swanson will make 
personals at the Brooklyn Para- 
mount, the Michigan in Detroit and 
the Chicago in Chicago. In June 
she returns to the coast to start 
work in Samuel Goldwyn's "Bar- 
bary Coast." 


Organization moves were insti- 
tuted by the New York zoning and 
grievance boards at meetings held 
yesterday in the direction of select- 
ing headquarters and naming a joint 
secretary. The grievance commit- 
tee named J. Louis Geller and Harry 
Thomas a committee to handle both 
matters. It meets again Tuesday 
with Milton Kussell ,presiding as 

At a session of the zoning board 
Harry Shiffman, Leo Abrams and 
David Loew were appointed a com- 
mittee to nominate a secretary. 
Robert Wolff, Edward Rugoff and 
J. Louis Geller, who is acting on 
this board for Lawrence Bolognino, 
were named a committee to select 
headquarters. The board meets 
again Tuesday for luncheon at the 
M. P. Club with Wolff as chair- 


Movie Costume Ball April 27 

The Film & Photo League will 
hold a Motion Picture Costume 
Ball on April 27 at Webster Hall. 
Sponsors are James Cagney, Sidney 
Howard, George Gershwin, John 
Wexley, Elmer Rice, George S. 
Kaufman, Burgess Meredith. A 
nickelodeon show, sound recording, 
exhibits of photos by Margaret 
Bourke White, Ralph Steiner, Bere- 
nice Abbott and prizes for costumes 
to be judged by stars from the 
stage and screen will be some of the 

Warners Buy "Big Hearted Herb" 

"Big Hearted Herbert," current 
Broadway stage success produced 
by Eddie Dowling, has been bough c 
by Warner Bros. Casting will be 
started at once. 

More Wide Ranges for Skouras 

Skouras circuit has signed con- 
tracts for Western Electric Wide 
Range sound equipment in seven 
more houses, it is announced by C. 
W. Bunn, general sales manager 
of Electrical Research Products. 
Theaters are: Academy of Music, 
New York; Park Plaza, Bronx; 
State and Fulton, Jersey City; Riv- 
oli, Hempstead; Sunnyside, Wood- 
side, and the Astoria Grand, As- 

Bud Gray Joins Columbia 

Vernon (Bud) Gray has been en- 
gaged by George Brown, Columbia 
director of publicity and advertis- 
ing to head its radio department. 
Vivian Moses an Harold D. Emer- 
son are leaving the company's pub- 
licity department. 

French Film Preview 

A preview of "Kiki," French fea- 
ture, and "Images d'Auvergne" and 
"Terre Soumise," shorts, will be 
held aboard the He de France at 
Pier 57 tonight under auspices of 
John S. Tapernoux. 

Ready Reference Directory 

With Addresses and Phone Number] of 
Recognized Industry Concerns 

What To Buy And 
Where To Buy It 




(Day and Night Service) 

250 W. 54th St., N. Y. 

Tel. COIumbus 5-6741 






S. O. S. CORP. 

Tel. CHickering 4-1717 





Cable: Chronophon 







Atlantic City's Newest Boardwalk Hotel 







Service — Quality — Price 
Modern — Economical — Accurate 
229 W. 28th Street, New York 
Telephone, PEnnsylvania 6-4740 

Reference Books • 



in every detail, pertaining to 
production, distribution and 
exhibition — 





Distributed FREE to Sub- 
scribers of Film Daily 
1650 Broadway N. Y. City 

Hollywood Office 
6425 Hollywood Blvd., Calit. 


WORLD PREMIERE of '20 Million Sweethearts' set for 
April 25th at N. Y. Strand as Warners move new musical's 
pre-release date one month ahead at trade's request. 

gala festivities. Tour of Burbank film plant gives 
visiting showmen advance views of Del Rio's Du 
Barry' and Berkeley's spectacular 'Dames' scenes. 

BUY-OF-THE-WEEK is Warner acquisition of legit's comedy 
standout, 'Big-Hearted Herbert,' now in its fourth Broadway month. 


'WONDER CAR' PARADE features giant St. Louis send-off for 

'Wonder Bar' at new Rialto, while Portland, Chicago and Kansas 

City records clinch evidence that latest Warner musical .is best yet. 

FAIR AND WARNERS' is Josephine Hutchinson, 
famed star of Eva LeGallienne's Repertory Theatre, 
added this week to company's mounting new- 
talent aggregation on long-term contract. 

'Housewife' scheduled for early production on 
Warner lot with Bette Davis, Ann Dvorak as dual 
femme leads under Alfred E. Green's direction. 

*A Warner Bros Picture °A First Notional Picture Vilagraph, Inc. Distributors 




Friday, April 13, 1934 


(Continued from Page 1) 

day after a discussion of the Louis 
B. Mayer address appearing in The 
Film Daily. Speaking on behalf 
of the producer and distributor 
members of that association, John- 
ston further stated that the inde- 
pendent film man with a $25,000 in- 
vestment has as much at stake as 
the million dollar major operator, 
and that his product helps exhibitors 
to carry the burden forced upon 
them by major producers whose 
product they are compelled to play 
very often at a substantial loss. 
Johnston continued: 

"Mr. Mayer, a former independent pro- 
ducer, leads off with the statement that the 
exhibitors' claim that they must play un- 
clean pictures because of block booking i. 
dishonest! 1 predict that block booking wib 
be done away with before the end of the 
current season. 

"Regarding double and triple bills over ; 
period of years ruining this industry, I have 
been told that the first double bill was played 
in a house owned by Louis B. Mayer in Bos- 
ton and the industry seems to be in almost 
as healthy a condition as it was 20 years 
ago when this practice started. By a check- 
up; just concluded there are 13 triple featun 
houses in the United States. Mr. Mayei 
also claims that it will give patrons ptomaine 
poisoning through an overdose of pictures! 
May I add that ptomaine poisoning is just a 
easily acquired through an overdose of very 
bad pictures, which seems to have been the 
cause of poor business this year rather thai 
the cost of pictures. He further states tha 
he would rather a $25,000 picture produce^ 
be put out of business than to let him ruii 
the business. Let him look over the financia 
reports of the Independent producers and dis 
tributors and he will find that they owe ver\ 
little money, that they have no bond issue 
outstanding and that a very small amoun 
of stock, if any, has been sold and depre 
ciated in the hands of the public, and he wil 
also find that the bookings from the the 
aters on independent product show a 25 pei 
cent increase during the last two year., 
which should speak for itself. 

"While it may be possible that the majo 
producers have been working hard and doin; 
their best, yet their best apparently is no 
good enough, judging from the box-office 
receipts on a considerable part of the prod 
uct during the past year. 

"He further states that 'everybody has twi 
businesses — his own and motion pictures.' 
believe that the records of the recent govern 
ment investigation show that during the pa 
two years the average executive has concen 
trated entirely on 'his own' and not o 
'motion pictures,' as is proved by the trc 
mendous salaries, executive bonuses, etc., re 
vealcd in the recent government investiga 
tion and which are paid for by Mr. Ex 
hibitor himself. 

"I am heartily in accord with the state 
ment issued by President Ed Kuykendall i- 
pening address: 'Ours is not only the 
right but the solemn duty to regulate trade 
pracrces and we've got to start at the top. 
There is no such thing as 'The King can di 
no wrong.' The little fellow who may have 
only $2,500 invested has as much at stake a 
the million dollar first-run structure, Wiethe" 
independently operated or producer-controlled. 

"The same thing applies to the independent 
producer and the independent distributor. 
There is a definite place in the sun foi 
anyone who can create, and the independen' 
producers have proved very definitely to th- 

Canadian Grosses Up 20% 

Toronto — Theater grosses throughout 
the Dominion arc generally reported to 
be 20 per cent higher than a year 
ago. Famous Players Canadian is under- 
stood to be showing a substantial im- 
provement in business. 

Sidelights from the MPTOA Front 


CARL LAEMMLE, Carl Laemmle, Jr. and Jimmy Grainger headed the 
greeting committee when the convention delegates visited the Uni- 
versal studios. A group of stars and leading players also were among the 
welcoming group, with John LeRoy Johnson officiating as master of 

Pete Smith, Dick Powell, Ben Bernie, Charlie Murray and Ned Sparks- 
acted as masters of ceremonies at the big dinner-dance and entertainment 
given in honor of the exhibitors at the M-G-M studios. Louis B. Mayer 
welcomed the visitors. In his response, Ed Kuykendall declared that this 
would go down as the greatest exhibitor convention ever held. Each major 
studio furnished talent. Joe Cunningham registered heavily with his 
witty speech. 

Walter Vincent described California as a land of sunshine and sand- 

The cycle of bus pictures is proving confusing to travelers, Vincent also 
said. The lobby of a Pennsylvania theater was made to look so much like 
a bus terminal that a half-wit demanded that the cashier sell him a ticket 
to Altoona. 

When Exhib Bromley was asked to sit in on a certain forum, he declined 
on the ground that he was agin 'em, which should qualify him as a pun-dit. 

If a bomb, stench or otherwise, is tossed into a theater, the exhibitor 
is held liable for the consequences, says\ Ed Levy, general counsel. 

Louis B. Mayer, rock-ribbed Republican, takes great delight in ribbing 
Mike Comerford, Democratic leader in Pennsylvania. Mayer smilingly 
said the veteran exhibitor had not visited him at the studio. 

The beer drinkers cheered the selection of Milwaukee as the place of the 
1935 convention. 

Dave Palfreyman has tossed his diet to the convention winds — when he 
finds time to eat. 

Sid Grauman did plenty of hand-shaking as a member of the conven- 
tion committee on entertainment. 

Indie circuit operator problems were informally discussed by Frank 
H. Durkee of the Durkee Enterprises, Baltimore. 

Sam Dembow conveyed box-office angles to the Paramount studio bunch 
between convention sessions. 

Bill Benton, ambassador from the Saratoga racetrack sector, has been 
evincing much interest in the way the production wheels go 'round. 

Doing S. R. O. Business 
With Home-Made Sound 

Columbus — With a home-made 
sound equipment developed by Theo- 
dore Lindenberg, head of the Lilly 
Ames Co., a uniform and regalia 
house, the Grandview Theater, sec- 
ond-run house six miles from the 
center of town, has been doing S. R. 
O. business almost continuously for 
some time. Lindenberg, working on 
theories of his own about sound, is 
said to have constructed an appara- 
tus capable of reproducing tones 
with unusual reality. 

satisfaction of the exhibitors of America that 
they can create product which has definite 
exploitation value and which helps them 
carry the burden forced upon them by the 
major producers whose product they are com- 
pelled to play, very often at a substant al 
loss and to make up the difference through 
the profits made by playing independent pic- 

"Mr. Mayer does not need to worry about 
the average independent producer being put 
out of business. They are all amply financed 
and doing very nicely." 

Foreclosure Sale Looms 
For St. Louis Properties 

St. Louis — Due to the remote 
chances of reconciling the differ- 
ences of opposing parties interested 
in the Ambassador, Grand Central 
and Missouri theaters so as to en- 
able a reorganization plan, a court 
order to sell the properties under 
foreclosure is believed likely. In 
addition to the Snyder-Koplar-Fan- 
chon & Marco contingent, and the 
Lawton Byrne Brunei' Insurance 
Agency which brought the original 
receivership suit, parties seeking to 
intervene include Warners and Mrs. 
F. Geller. Judge Davis has given 
them time to file briefs. 

Warner Bros, late yesterday filed 
three suits in Federal Court here 
against St. Louis Amusement Co. 
for $111,919 representing funds al- 
leged to have been advanced to the 
local circuit for operating expenses 
between 1930 and 1934, less interest. 


(Continued from Page 1) 

exists the industry will have ma- 
chinery left for self-regulation of a 
proven method, eliminating possi- 
bility of going back to slow, tedious 
relief which was formerly sought 
through the Federal Trade Commis- 
sion and the Department of Justice 
under the Sherman Anti-Trust Law 
and the Clayton Act. 

He warned that if the Code Au- 
thority in New York hampers free 
and open operation of local clear- 
ance, zoning and grievance boards 
with restricted procedure and too 
much red tape, most of the value 
of these boards will be lost. He 
said the underlying principle of de- 
termining composition of these 
boards, by putting on them repre- 
sentatives of retail and wholesale 
branches of the industry, is a sound 
step. It enables boards local in 
color and character to squarely meet 
and adjust on a constructive pro- 
gressive basis. 

"Many conflicting injurious poli- 
cies have crept into the business 
over a period of years and have 
become most flagrant in recent years 
during repression," said Walsh. 
"These pus-bags of malicious, un- 
fair trade practices will not be elim- 
inated unless exhibitors will cour- 
ageously and honestly, without 
seeking special privileges, come 
forward with a complete confidence 
in these boards, placing their com- 
plaints before them for adjudica- 
tion." The code should enable 
exhibitors to get many things they 
have been hollering about for 25 
year,s, Walsh added. 

Weinstock Gives Up Boston House 

Boston — Ownership of the Park 
theater has changed from the Wein- 
stock combine to the Max Michaels 
Operating Co., of which Max Mich- 
aels, formerly manager of the Gay- 
ety theater, is treasurer. Edward 
Weinstock is resigning as director 
of the Park to re-enter the broker- 
age business in New York and 

Boston Bans Nudist Film 

Boston — Showing of "Elysia," 
nudist film, has been definitely ban- 
ned here by Herbert McNary, city 
censor, according to Harry Gold- 
man, who is handling distribution 
rights in this territory. 

Blumenthal Mansion Burns 

Larchmont — A. C. Blumenthal's 
mansion, one of the showplaces of 
Westchester County, was destroyed 
by fire early yesterday. 

Reopens After 4 Years 

Shelby, O. — The opera house, dark 
since 1930, opens Sunday by W. R. 
Malone and Francis Bushman, of Akron 
who will inaugurate a straight picture 


Friday, April 13, 1934 





Detroit — Opening of three new 
theaters and the reopening of two 
others in this territory is shown Gn 
the current report of the Film Board 
of Trade. New houses are the Gib- 
son, Greenville, operated by Charles 
H. Gibson and L. M. Quinet; Port 
Austin, Port Austin, operated by 
Mack Norton, and the Gennessee, 
Saginaw, being opened April 15 by 
J. X. LaDue. 

The reopened theaters are the 
Lakeside, Muskegon, and the Visger, 
this city. 

Closing last month were the Art, 
this city, and the Temple, Union- 

K. C. Pantages Reopens Today 

Kansas City — Reopening of the 
former Pantages theater, renamed 
the Tower, will take place today. 
M. W. Reinke and Barney Joffee 
will be associated in the operation. 
The house, which has been dark 
three years, will be the only inde- 
pendent first-run downtown. 

Upturn in Northern Missouri 

Kansas City — Some theaters are 
being reopened in northern Missouri, 
and some exhibitors in that terri- 
tory are adding more changes, ac- 
cording to Harry Taylor, Columbia 
exchange manager, who has just 
completed a trip through the terri- 
tory. Further improvement is con- 
tingent upon the crop situation. 

Revivals Continue at Carnegie 

In a continuation of the revival 
policy at the Little Carnegie Play- 
house, "Grand Hotel" will be pre- 
sented over the week-end, followed 
by "I Am. a Fugitive" on Wednes- 
day and "Emperor Jones" on April 

"Scandals" Holds in K. C. 

Kansas City — "George White's 
Scandals," Fox release, is being held 
a second week at the Uptown. 

Swedish Film in Brooklyn 

"Vi Som Gar Koksvagen" ("Ser- 
vants' Entrance"), Swedish film, 
will be presented at the Brooklyn 
Academy of Music for a week start- 
ing Sunday. 


\\\}-U/ IN 


M-G-M's "Riptide" is being held for 
a third week on Broadway at the Cap- 


Sandusky, 0. — J. J. Scholer has 
been named manager of the War- 
ner's Ohio theater, succeeding 
"Dinty" Moore, transferred to St. 

Alliance, O. — The Rex, formerly 
the Ideal, dark ,several months for 
improvements, reopens tomorrow 
under the direction of W. J. Cuth- 

Urbana, O. — Remodeled and re- 
decorated, Urbana's theater, the 
Clifford built by the late Billy S. 
Clifford has been reopened. 

Wheeling, W. Va.— The Temple 
has gone dark. 

Wellsville, O. — Liberty Amuse- 
ment Co. has acquired the new 
Grand from W. W. Clark. 

Groveton, N. H. — The Opera 
House has been opened by L. J. 

Buffalo — Stanley Meyers, who re- 
cently left Brooklyn Paramount 
after a long tenure, has been spend- 
ing a few days in Buffalo, where he 
formerly was master of ceremonies 
at the old Lafayette. He will make 
a few talkie shorts and then move 
into the Manhattan theater with his 
own orchestra. 

Buffalo — George A. Mason and 
John E. Carr, former managers oi 
Shea's Hippodrome and Great Lakes 
respectively, have changed places 
due to the shift of stage shows tc 
the Great Lakes. Ralph Schwar2 
and his orchestra are back at the 
Great Lakes. 

Milwaukee — Joseph Jakopac, for 
the past three years assistant man- 
ager of Warner's Venetian theatei 
in Racine, has been named house 
manager of the Warner, local first 
run house. He is succeeded in Racine 
by Harvey Kny, formerly at the 
Warner here. 

Four Novels Acquired 

Famous Authors Pictures Corp. 
has acquired four novels for film- 
ing. They are: "Unforbidden Sin," 
by Roy Vickers; "A Life for Sale," 
by Sydney Horler; "Burned Evi- 
dence," by Mrs. Woodrow Wilson, 
and "Jazz Beau," by Beth Brown. 
Production will be at the RKO Pathe 
studios in Culver City. Jacques 
Kopfstein is president of the com- 

Sign Mae West's Photographer 

Chicago — Alexander Schupack, 
who has been personal photographer 
for Mae West, returns to the coast 
next month under a three-month 
contract to do additional work for 
Paramount. He recently came back 
from Hollywood after making more 
than a hundred new stills of Miss 

Three Holdovers in St. Louis 

St. Louis — Three pictures held 
over in local houses this week. They 
are: "Riptide" at Loew's State, 
"Wonder Bar" at the Shubert Ri- 
alto, and "George White's Scandals" 
at the Fox. 

Drama Winner Announced April 23 

The Dramatists' Guild will an- 
nounce the winner of the Roi Cooper 
Megrue prize at a dinner to be given 
April 23 in New York. The enter- 
tainment part of the affair, which 
will be informal, will be provided 
by Marc Connelly, George Kaufman, 
Moss Hart, Morrie Ryskind and Rus- 
sell Crouse. 

New Policy at Scollay Square 

Boston — Vaudeville is being added 
to double features at the Scollay 
Square, M. & P. house managed by 
Al Fowler. House has adopted the 
slogan "A Theater for the Masses." 

Plans Series of Golf Shorts 

A series of 13 single-reelers star- 
ring Bill Brown, golf professional, 
is planned by Grace Pictures. 
Scenes will be made in Bermuda 
and Havana as well as this coun- 
try, with work starting next week. 
George Orth will direct, with Wal- 
ter Babcock as his assistant. 

Ask Hearing on Service Scale 

Request for a hearing to consider 
an upward revision of the film code 
minimum wage provisions affecting 
service employes is made in a tele- 
gram sent yesterday to Division Ad- 
ministrator Sol A. Rosenblatt by 
Chas. C. Levey, secretary of Local 
118, service union. 

"Sweethearts" Fictionized 

A special newspaper fictionization 
based on Warner's "20 Million 
Sweethearts" is being made avail- 
able in mat form through the com- 
pany's merchandising plan on the 
feature. The serialization runs for 
six days. 

New M-G-M Mgr. in Montevideo 

J. Goltz has been appointed man- 
ager of M-G-M's recently opened 
exchange at Montevideo, Uruguay. 

Metro, Melbourne, Opening Set 

Melbourne — M-G-M's new Metro 
Theater will open April 26 with 
"Queen Christina." 

"One Night" Big at Globe 

"It Happened One Night," play- 
ing subsequent run on Broadway, 
has broken all box-office records of 
the past six months at the Globe. 
Run will continue, delaying the 
opening of "Unknown Blonde" until 
April 23. 


Mexican producers will turn out 
15 features during the year ahead, 
Bernard J. Gottlieb, M-G-M man- 
aging director for Mexico, told The 
Film Daily yesterday in New York. 
Production is centered in Mexico 

A 3,000-seat house has been com- 
pleted in Mexico City and three 
more, seating 4,200, 2,500 and 3,500, 
are now under construction there, 
stated Gottlieb. 

American distributors operating 
in Mexico are being severely op- 
pressed by heavy taxes and adverse 
legislation, said the managing di- 
rector. The tax on grosses has been 
raised from 10 to 13 per cent, he 
stated, as the levy on incomes has 
been jumped from a top of 6 per 
:ent to 10 per cent. Pictures with 
action, heavy sentiment and cos- 
tumes are clicking the best with 
Mexican audiences, declared Gott- 
lieb, who reported virtually all Mex- 
ican theaters are playing double 

Chicago House Held Up 

Chicago — Just as a public wed- 
ding was about to be performed on 
the stage of the Roseland State, 
two gunmen entered and made off 
with $75, taken from the cashier. 

"Modern Hero" Next at Strand 

"A Modern Hero," Warner picture 
starring Richard Barthelmess, opens 
April 18 at the Strand. 


April 13: Indiana Indorsers of Photoplays an- 
nual state meeting, Hotel Claypool, In- 

April 14: Universal Club's Easter Ball, Hotel 
Lismore, New York. 

April 14: Motion Picture Club 1934 Reunion, 
Cocktail Party and Dinner Dance. 

April 19-25: International Congress on Educa- 
tional and Instructional Cinematography. 
Rome, Italy. 

April 21: A.M. P. A. Annual Naked Trulh Din- 
ner, Hotel Astor, New York. 






"Ann Harding's ash blonde hair will 
be seen in a number of variations in 
'Life of Vergie Winters,' her next pic- 
ture."— RKO 



(Continued from Page 1) 

seven major distributors with the 
Review Board, it was learned yes- 

At Washington Lowell Mason, 
general counsel of the board, told 
The Film Daily that it will not be 
accepted as evidence, however, but 
instead will be accepted only as a 
demurrer. No reason for this ac- 
tion was given. 

2 Million in RKO Claims 
Settled Since Receivership 

(Continued from Page 1) 

ter, Inc., which is of an undeter- 
mined amount. Thomas D. Thacher, 
who was appointed Special Master 
by the U. S. District Court on Nov. 
16, has several important claims un- 
der consideration. The claim of 
Walter Reade is expected to be de- 
cided by Thacher next week. 

Next report to be file with Judge 
Bondy by Irving Trust Co., receiver 
for RKO, is due about May 15. At 
that time a balance sheet showing 
RKO's financial standing for the 
year 1933 will be included in addi- 
tion to a statement of operations up 
to the present time. Previous to 
the filing of the report, applications 
for allowances and fees will be 
filed with the court by Irving Trust 
and William J. Donovan, counsel for 
the receiver. 

.oming an 



LOUIS CALHERN, who has been on vaca- 
tion in New York, leaves today on the Santc 
Rosa tor Hollywood to resume screen work. 

EDNA MAY OLIVER, on completing her 
role in RKO's "Murder on the Blackboard,' 
will take a two months' vacation abroad. 

DICK POWELL, now working in First Na- 
tional's "Dames," plans to finish up and com: 
east in time for the opening of "20 Million 
Sweethearts" at the Strand late this month 
He also intends to take a vacation in Europe 

SPENCER TRACY, Fox star, arrives in New 
York tomorrow from the coast for a vacation 

ALICE FAYE returns to the coast from New 
York this week-end. 

Corp. arrives in New York this week from 
the coast on his way to Italy. He returnr 
to Hollywood in about six weeks with hi-, 
partner, William Fiske III, now in New York. 

gone to Chicago to start some personal ap- 

DAVE RUBINOFF leaves April 19 for the 

HAROLD HOPPER leaves today for the coast 
by plane to assemble a studio staff for Ma- 
jestic's producing company. 

ARTHUR LOEW will return from Europe 
May 10 on the Conte di Savoia. 

CLAUDE EZELL left New York last night on 
his return to Dallas. 

NAT LEFTON is en route to Cleveland from 
New York. 

BERNARD J. GOTTLIEB leaves New York 
Wednesday for Mexico City. 

BILL PERLBERG, Columbia casting director, 
is in New York from the Coast. 






• • • A LUSTY film youngster will celebrate his first 

birthday tomorrow referring to 20th Century Pictures 

Darryl Zanuck claims the chee-ild as his own and 

is right damned proud of the brat who wouldn't be? 

the kid has made good in a very impressive way being a 

rather precocious infant having done things that the older 
lads in his film set couldn't very well have improved (look 

over the Releases for proof) 

T T T 

• • • SO A birthday party is being splashed in his honor 
broadcast over WEAF and 59 other NBC stations Satur- 
day eve program .starts from the New York end 

then switches to Hollywood with Rupert Hughes acting as 

master of the revels . . those participating will include George 
Arliss, Fredric March, Constance Bennett, Tess Gardell, David 
Percy, Vivienne Segal, Jack Oakie, Tullio Carminati, Ronald 

T T T 

• • • LOST AND FOUND item Carl Clancy, the 
much sought producer of those very funny shorts, "Life's Last 

Laughs" (tid-bits from tottering tombstones) has 

disclosed himself to an anxious world at last the modest 

lad was just around the corner all the time up at Audio 

Productions he being a producer licensee of that company 

Billy Rose wants it to be broadcast through the hamlet 

that he can use 50 beau-ti-fool hostesses for his new Music Hall 

no previous experience necessary hostessing is easy 

to learn if you're an attractive gal and reasonably inclined 

so Mister Rose will meet you on the stage of the Casino 

de Paree today at 4 P.M. if you're intrigued by the idea. 

T T T 

• • • THE ANNUAL Spring Soiree of the Universal 

Club will be held Saturday nite at the Hotel Lismore 

Meyer Davis' St. Regis hotel orch will weave the dance patterns 

entertainment by well known artists festivities 

start at 8:30 with an informal dinner it's the first affair 

under new administration of prexy Eugene F. Cox Her- 
man Stern has charge of arrangements 

T T ▼ 

• • • OUT IN St. James, Longisle Jack Livingston 

has taken over the St. James theater for summer stock 

starting after Decoration Day he will show four plays 
Jack leased the house from John N. Brennan asso- 
ciated with him is a prominent citizen and newspaper publisher 

Larry Deutzman whose newspapers are read all 

around this section 

T ▼ T 

• • • STARTING today as guest conductor for two weeks 
B. A. Rolfe at the New York Paramount N. Y. Uni- 
versity seniors answered their annual questionnaire with these 
preferences Henry Hull, stage actor . . . . Katharine Cor- 
nell, stage actress Lionel Barrymore, film actor 

Katharine Hepburn, film actress Ben Bernie, radio per- 
former Eugene O'Neil, playwright 

T T T 

• • • LAST CALL for your bid to the AMPA Naked 
Truth Dinner-Dance no tickets will be sold at the gate 
so if you're planning to give your legitimate femme part- 
ner the time of her life better send in your dough 

for there will be an eleventh-hour rush for tickets and ya 

might get bogged for there is a positive limit of 1500 

the Committee has concocted a dazzling program for your 

delectation and hotel rooms can be hired by those with 
program ideas of their own who cares? 

Friday, April 13, 1934 


(Continued from Page 1) 

Owen, Verree Teasdale, Helen Low- 
ell and others; "Dames," musical 
with Joan Blondell, Ruby Keeler, 
Dick Powell, Guy Kibbee, ZaSu 
Pitts and Leila Bennett, and "House- 
wife" with George Brent, Bette Da- 
vis and Ann Dvorak. 

The 12 in preparation include 
"Anthony Adverse," Hervey Allen's 
best-seller; "Beware of Imitations," 
with Ricardo Cortez, Bette Davis 
and Patricia Ellis; "British Agent," 
to star Leslie Howard with John 
Eldredge featured; "Firebird," to 
star Kay Francis; "A Lost Lady," 
from the Willa Cather story; "Oil 
for the Lamps of China," the Alice 
Tisdale Hobart novel; "Road- 
House," featuring George Brent in 
the story by Arthur Somers Roche; 
"Self-Portrait," with Warren Wil- 
liam; "Shanghai Orchid," by Gene 
Markey and Kathryn Scola; "A Tale 
of Two Cities," starring Leslie 
Howard in the novel by Charles 
Dickens; "Window Panes," original 
by Harry Sauber in collaboration 
with Brian Marlow, and "Border 
Town," recently published novel by 
Carroll Graham, in which Paul 
Muni will probably be starred. 

Kinematrade Gets Spanish Film 

Kinematrade has made arrange- 
ments with Arthur Sanchez, general 
manager of Trans-Oceanic Film Ex- 
port, for distribution throughout the 
United States of the Spanish-lan- 
spanish film, "Amor Que Vuelve," 
starring Don Alvarado and Renee 
Torres. World rights are owned by 
Trans-Oceanic. Kinematrade also 
plans an English version of the pic- 

John Himmelein Critically 111 

Sandusky, O. — Former mayor 
John A. Himmelein, widely known 
Ohio theatrical executive, is crit- 
ically ill at his home here from 

New Para. Montreal Manager 

Montreal — Emanuel Brown, for- 
merly with Empire, is now local 
branch manager for Paramount. He 
uccseded Edward English, resigned. 

« « « 

» » » 

Arthur Hurley Malcolm Stuart Boylan 

Charles H. Christie Tully Marshall 


Friday, April 13, 1934 







(Continued from Page 11 

cycles and epidemics of pictures. He 
kidded about producers visiting the 
hinterland for suggestions, and said 
Hollywood has a china wall sur- 
rounded by cellophane. He denied 
that exhibitors refused to pay high 
enough rentals and said he knew 
real cause and inception of theater 

"Who told the producer he had to 
make 52 pictures a year?" he asked. 
"Every producer makes too many 
pictures. The reason they make so 
many pictures is that they are afraid 
other producers will sell you more 
pictures than they will. I want a 
community of interest between pro- 
ducer and exhibitor." 

Following the morning session, 
Ed Kuykendall stated that exhibi- 
tors feel producers never intended 
to satisfy the wishes of exhibitors 
but rather the whims of directors 
and studio pets. He doubted that 
producers would ever get back into 

Jack Miller Raps Labor 
"We never thought Washington 
would condone and legalize what 
labor leaders have done to exhibi- 
tors during the past 15 years with 
their bombs and other forms of 
violence," said Jack Miller. He de- 
clared exhibitors lost 90 per cent 
of what they sought in Washing- 
ton on labor matters. He urged 
small town exhibitors not to be mis- 
led by labor agents into believing 
they have to pay same scales as big 
city exhibitors. He attacked the 
American Federation of Labor and 
said exhibitors should be organized 
against unjust labor demands and 
have paid representatives in Wash- 
ington and New York to fight ad- 
verse labor legislation. 

Small-Town Exhibitor 
W. L. Ainsworth attacked big 
city exhibitors who invade small 
towns with efforts to take business 
away from them. However, he feels 
small town exhibitors should be con- 
cerned more with their local com- 
petition and that the code will rem- 
edy opposition he has from big city 

Secretary Fred Meyer intimated 
the executive board will meet with 
a committee of producers following 
the convention to agree on elimina- 
tion of filth from pictures and to 
discuss exhibitor relations with pro- 

Community Relations 
In his report on community pub- 


TEO CARRILLO, following his 
characterizations in "Viva Villa!" 
and in Clark Gable's new film, "Man- 
hattan Melodrama," has been signed 
to a long-term contract by M-G-M. 
Otto Kruger also has renewed his 
contract with Metro. His next part 
will be in the forthcoming picturiza- 
tion of "Treasure Island." 

Gordon Wiles, Fox art director 
who won last year's Academy award 
for "Transatlantic," has been made 

assistant to Julian Johnson, story 

T T T 

Metro-Goldwyn-Mayer has ob- 
tained motion picture rights to the 
play "Her Excellency's Tobacco 
Shop" by Laszlo Bus-Fekete, the 
Hungarian dramatist. 

T T T 

Alice Moore, 18-year-old daughter 
of Alice Joyce and Owen Moore, 
makes her film debut in "The Great 
American Harem," a Halperin 
Brothers production for RKO re- 

lie relations, Chairman Fred Weh- 
renberg stated exhibitors want 
more family type pictures that will 
have box-office appeal. "If the pro- 
ducer makes family type pictures 
good enough, New York audiences 
will ajpprove and enjoy them as 
much as will Main Street if he puts 
as much energy and thought back 
of them as he does behind the 
sophisticated type," he said. "Vul- 
garity never yet built box-office in 
this business and never will." He 
pointed out that the industry, 
through Better Films councils, has 
at its command over 2,000,000 work- 
ers ready to sell its pictures and 
that all that is asked is cooperation 
and the right kind of pictures to 
sell. He cited the work of the St. 
Louis Better Films council which 
concentrates on family night, going 
so far as to broadcast over radio 
asking entire family to attend the- 
aters showing approved family type 
pictures. He said Friday night in 
St. Louis was one of the poorest 
business nights in week before the 
Council was organized and now it 
has become one of best nights. Last 
year 2,583 family night programs 
were given. 

Kuykendall declared that the ex- 
hibitors have no grievance against 
the labor provisions of the NRA, 
but rather the interpretation is the 
rub in most of the codes. 

Airing Women Film Execs 

The first of a series of eight broad- 
casts dealing with women occupying im- 
portant executive posts in the film in- 
dustry will be given April 18 as part 
of the Women's Radio Review program 
over the NBC system. Broadcasts are 
being arranged by the Hays association, 
with Helen Havener in charge for th3 
organization. Mrs. Claudine MacDonald 
supervises the series for the review. 

St. Louis Circuit Shifts Managers 

St. Louis — In a shuffle of man- 
agers of various St. Louis Amuse- 
ment Co. houses, Sid Johnson of the 
Congress has moved into the Shen- 
andoah, while Jimmy Irving of the 
Shenandoah is now piloting the 
Mikado. Johnny Hoehn, assistant 
manager of the Grenada, has been 
advanced to the managership of the 
important Union theater, succeeding 
Henry Cole, now in charge of the 
Shaw. Ernie Fox of the Shaw has 
,swung over to the Congress. 

Darmour Will Handle 

Majestic Production 

(Continued from Page 1) 

Herman Gluckman, president, fol- 
lowing a three-day conference of 
franchise holders. 

"Diary of a Bad Woman," based 
on the story by Laurence Hazard, 
the first picture to be produced, is 
expected to be ready for release July 
1. Majestic plans to have several 
units in operation at all times and 
to definitely deliver one picture a 
month, Gluckman said. "Diary of 
a Bad Woman" will be followed in 
production by "Wild Geese," based 
on the Martha Ostenso novel. 

Initial picture for 1934-35 re- 
lease will be "The Scarlet Letter," 
an adaptation of the Nathaniel 
Hawthorne classic, with Bob Vig- 
nola directing. Adequate financing 
has been arranged, Gluckman de- 

Name players and well-known di- 
rectors will be brought in, Gluck- 
man said. The Universal studio 
will again be the seat of operations. 
The franchise setup remains intact. 

"This anouncement should set at 
rest all rumors and reports that 
Majestic might discontinue," Gluck- 
man said. "On the contrary Ma- 
jestic is now in a position where it 
hopes to deliver product that will 
prove an asset to the industry." 

Jungle Film for 10 Key Cities 

"Beyond Bengal," the Harry 
Schenck jungle film taken over by 
D. J. Mountan of Showmens Pic- 
tures, will open shortly as a road- 
show in 10 key cities. Howard S. 
Hummell has joined Mountan to 
handle sales on the picture, with 
Larry Jacobs as director of adver- 
tising and exploitation. 

Finish Fourth Tom Howard Comedy 

A New Tom Howard starring 
comedy, the comic's fourth for Edu- 
cational this season, has been com- 
pleted at the Astoria Studios under 
the direction of Al Christie. George 
Shelton is featured with Howard, 
while Bud Williamson appears in an 
important role. The story, as yet 
untitled, was written by William 
Watson and Art Jarrett. 

Acquires Hawaiian Feature 

J. D. Trop has closed with Wil- 
liam Fiske, III, president of Seven 
Seas Corp. for world distribution 
rights to "White Heat," produced on 
the Island of Kauai in Hawaii. Lois 
Weber directed it, and cast includes 
Virginia Cherrill, Hardie Albright, 
Mona Maris, David Newell. 


I The prize box-office plum of the 
■ f year! America's premier actor in 
* America's premier comedy! JOHN 
1 BARRYMORE in "20th Century", 
| with Carole Lombard .Walter Con- 
nolly, Roscoe Karns. A Howard 
1 Hawks production from the 
J Broadway smash by Ben Hecht, 
I Charles MacArthur, and Charles B. 
' Milholland. .- ■/_,___, 

"Beyond the usual trend of film 
entertainment! One of the impor- 
tant dramas of the year!"— Spring- 
field (Mass.) Daily News. The 
screen's mightiest emotional ; tri- 
a Frank- Borzage production based 
on Ferenc Molnar's world famous 

The glamor-of LANDI, the brilli- 
ance Of Morgan, the romance of 
Schildkraut— all in this great pic- | 
ture! ELISSA LANDI in "Sisters | 
Under The Skin", with Frank Mor- ^ 
gan, Joseph Schildkraut. Directed * 
by David Burton. * 



is in town! 

Beyond your wildest dreams as a showman 
is Metro-Goldwyn-Mayer's amazing pro- 
duction of "TARZAN and his MATE!" 
Two years in the making, it is without 
question the biggest thrill-show in the 
entire history of show business. START 

Biggest Sensation 
Since "Big Parade"! 


$2 Twice Daily Engagement 


Intimate in Character 
Internationa! in Scope 
Independent in Thought 




nly N 



Of M 

o t i o n 


u res 






VOL. LXV. NO. 87 

NEW yCCI\, SATLCDAy, APRIL 14, 1934 


Whole Industry Suffers from Sins of Few, Says Hays 


Agency Committee is Appointed by Code Authority 

An Interview 

... we didn't expect 

KIOW we know how it must feel to buy 
' ~ the Brooklyn Bridge, for, three thou- 
sand miles from our Broadway stamping 
ground, we have been taken in. It all 
happened during our visit to Universal, and, 
is our face red? Have you ever heard of 
an interview in reverse English? Well that's 
what just happened to us. This young 
Laemmle person, whom, not so many years 
ago, we used to bring as presents building 
blocks and cut-outs, asked us so many 
leading, compelling and intelligent ques- 
tions during the time we were supposed 
to be interviewing him, that we soon be- 
came, in reality, the interviewee. What 
company is making the greatest strides on 
the continent? What effect is the code 
having on the little theater owner? How 
many theater seats are there in metropoli- 
tan New York? Is there room for another 
Universal horror picture? They came at 
us as fast as divots at a Film Golf tourna- 
ment. Pop, you made a mistake by not 
making him a lawyer. 

KIO lot in Hollywood has more tradition 
* ^ or carries with it more sentiment than 
Universal City. It has that happy combi- 
nation of romance and atmosphere of the 
past, coupled under the up-and-at-'em rule 
of Carl Laemmle, Jr., with business man- 
agement as modern as today's newspaper. 
What has been accomplished by this young- 
est of producing executives since he took 
over the reins of Universal City is now an 
open book. His record of money pictures 
is well above par. 

\A/E were fortunate to hit the Universal 
™ ' lot at the same time that Jimmy 
Grainger, sales manager extraordinary and 
champ Pullman jumper of the industry, was 
giving the big 00 to what was going on 
in Universal production. In addition, at 
the luncheon table was Eph Asher. produc- 

Ition prime minister, and close by Frank 
Borzage, now making "Little Man What 
Now." Universal plans 40 productions for 
the coming campaign. Never have we seen 

Sheehan, Kahane, Cohen, 

Jack Warner, Carr 

Among Group 

Appointment of an agency com- 
mittee of ten members, as provided 
by the code, was announced by the 
Code Authority following a meeting 
yesterday afternoon. Named by the 
Authority to the committee are: 

Trem Carr of Monogram, Eman- 
uel Cohen of Paramount, Jack War- 
ner, B. B. Kahane of RKO and W. 

{Continued on Page 2) 


Division Administrator Sol A. 
Rosenblatt yesterday informed the 
Code Authority that he heartily ap- 
proves its financing plan involving 
a budget of $360,000 and will rec- 
ommend it to the NRA for its ap- 

(Continued on Page 2) 

Phil Ryan to Make 

Series of Features 

Phil L. Ryan, scheduled to ar- 
rive in New York today from the 
coast after completing his produc- 
ing contract with Paramount for 12 
two-reel comedies, plans next to 
make a series of features. He will 
be in New York about a month to 
negotiate a major release for the 
new group. 

Adopt New Reviewing Plan 

Policy of reviewing pictures by mere- 
ly reporting audience reaction, plus a 
plot synopsis, has been inaugurated by 
"Journal of Commerce" and, if the 
plan is deemed successful, will be 
later instituted in at least six other 
newspapers controlled by Ridder Pub- 
lications. The idea so far has clicked 
in "Journal of Commerce," Julius 
Cohen, dramatic and motion picture 
editor, said yesterday. 



West Coast Bureau of THE FILM DAILY 
Hollywood — That a pledge should 
be obtained from distributors re- 
straining their salesmen from induc- 
ing outsiders to build theaters in 
towns where they are unable to sell 
their product was the request made 
to the M. P. T. O. A. at yesterday 
morning's session of the Unfair 

{Continued on Page 3) 

Women's Club Federation 
Opposes Block Booking 

Northampton, Mass. — Definite op- 
position to block booking was voiced 
by Mrs. Grace M. Poole, president 
of the General Federation of Wo- 
men's Clubs, at a state conference 
here. This is regarded as indicat- 
ing the stand to be taken on the 
question by the 2,000,000 members, 
of women's clubs. 

Will Hays Urges Maintaining 
Ethics in Films and in Ads 

Trendle's Option Extended 

George Trendle having so far failed 
to take up his option on Paramount 
houses in Detroit, his time limit has 
been extended from its original ex- 
piration date, Monday, to July 16. 
Consequently a meeting of Paramount 
Publix creditors scheduled for Monday 
at the office of Henry K. Davis, 
referee, has been put off until the 
latter date. 

West Coast Bureau of THE FILM DAILY 
Hollywood — Declaring that busi- 
ness common sense points the way 
to selection of proper screen en- 
tertainment, Will H. Hays addressed 
the M. P. T. O. A. banquet on the 
profitable necessity of maintaining 
ethical values in pictures and ad- 
vertising; Stating exhibitors are 

(Continued on .Page ■ 2) 

Hot Battles Develop at 

Session Devoted to 


West Coast Manager, FILM DAILY 

Hollywood — A resolution asking 
that the code be revised to allow 15 
per cent cancell^SSns, instead of 
the 10 per cent now* permitted, was 
adopted at yesterday afternoon's 
session of the M. P. T. U. A. con- 
vention. Edward Levy, general coun- 
sel, said the reason a higher per- 
centage was not asked was that a 
larger figure would give big circuits 

(Continued on Page 3) 



A categorical denial of the tes- 
timony submitted against the code 
by independents at last week's hear- 
ing before the National Recovery 
Review Board in Washington is 
made by seven major companies in 
the 80-page brief filed with the 
Board on Thursday and made pub- 
lic yesterday. The reply, signed by 

{Continued on Page 3) 

4 State Film Bills 

Killed in Committee 

Albany — All four bills relating to- 
movies introduced in the Assembly 
have been killed in committee. They 
included the Breitbart bill requiring 
licensing of theaters to show ap- 
proved films for children, the two 
Neustein measures to repeal the 

(Continued on Page 2) 

Wm. Fox Wins Patent Appeal 

The Appellate Division yesterday re- 
versed a decision of the N. Y. State 
Supreme Court dismissing a sound 
patents infringement suit brought by 
American Tri-Ergon Corp. against Max 
Goldberg, Associated Cinemas and Leo 
Brecher. Representing the William Fox 
Company are: David L. Podell, Daniel 
G. Rosenblatt and Felix S. Cohen. 



Editor and Publisher 



.oming a 

nd G 


Published daily except Sundays and Holidays 
at 1650 Broadway, New York, N. V.. 
by VVid's Films and Film Folk, Inc. J. W. 
Alicoate, President, Editor and Publisher ; 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur YV. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
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Columbia Picts. vtc. 

Con. Fm. Ind 

Con. Fm. Ind. pfd. 

East. Kodak 

East. Kodak pfd 

Fox Fm. "A" 

Loew's, Inc 

Metro-Goldwyn. pfd 
Paramount ctfs. . . . 

Pathe Exch 

do "A" 


llniv. Pict. pfd 

Warner Bros 


30'/ 8 






Low Close 

51/4 514 — 

291/4 301/a + 

41/g 4i/8 — 

I6I/4 161/4 . 

91 91 — 

35 135 — 
15% '5% 

34% 34% — 

25 — 

5' 2 - 

3% . ■ 

201/2 -L 

3'/2 .- 


7% .. 




3 1-8 



+ % 

Columbia Pets. vtc. 29l/ 4 29% 29% + 2 
Technicolor lO'/i 10 10 

Gen. Th. Eq. 6s40 10% 10% 10% 
Gen. Th. Eq. 6s40 effs. 9% 
Keith A-0 6s46 72 

Loew 6s -II ww ..IOOI/4 
Paramount 6s47 ctfs. 53% 
Par. By. 5!/ 2 s51 . 383 4 

Par. 5i/ 2 s50 ctfs.. . . 53% 53 

Pathe 7s37 95 96 

Warners 6s39 ... 62% 

Para. Publix 5% 5% 5' 2 — 

8% 8% — 'A 
72 72 + 21/8 

99% IOOI/4 + 1/4 
53 531/2 + % 


53% Va 

96 + % 
62 4- IV2 



Fewer Shorts for M-G-M 

Cut in the M-G-M short subject 
quota next season is expected, due to 
the code provisions which restrain 
forcing of all shorts with features. 
The 1934-35 program will be set with- 
in 30 days. Hal Roach, major pro- 
ducer for the program, arrives in New 
York from the Coast about that time. 

• • • HOST AT a luncheon at the Empey Club yesterday 
was Major L. E. Thompson of RKO Chairman of 

this year's N.V.A. Drive he gave the luncheon to the the- 

ater owners in the Times Square sector and to the opera- 

tors of all the important independent circuits in the metro- 
politan zone the Major extended an invite to his guests 
to participate with Publix, RKO, Warners, Loew's, Fox West 

Coast and Skouras who have already agreed to sponsor 

the N.V.A. Drive 

T ▼ ▼ 

• • • FOLLOWING TALKS by Harold Rodner, A. P. 
Waxman, Harry Brandt, Walter Reade, Jack Springer, Louis 

Nizer, Leo Brecher and Sam Rintzler it was unanimously 

agreed by the gents assembled that their theater organizations 

would put the Drive over in Big Time style among those 

present were Charles O'Reilly, Charles Moses, Lee Ochs, Al 
Suchman, Lou Blumenthal, Harry Shiffman, Harry Buckley. 
Chick Lewis, Jay Emanuel, Sid Samuelson, Mark Hanna, Ben 
Sherman, M. Kashin, Stanley Lawton, George Trilling, F. C. 

Wood, Jr., E. F. Rogers, B. S. Moss, and Arthur Mayer 

the Drive will be held for seven days beginning May 4. 

▼ T T 

• • • SPLASH DISPLAY for "Viva Villa" on the front 
of the Criterion Georgie Brown completes his second year 

at Columbia this coming week as Ad and Pub Director 

Emgeem's "Riptide" is the sixth pix to hold for three weeks 
at the Capitol in the history of the house Exhibs out In- 
dianapolis way are rooting for election of Charles R. Metzger, 
pop attorney for Associated Theater Owners of Indiana, now 
running for Judge of the Juvenile Court of Marion County 
Five RKO Radio features are currently showing in Broad- 
way houses Forms close Monday for the Souvenir Pro- 
gram for AMPA's Naked Truth Dinner at the Astor next Sat- 

HARRY STORIN returned to Providence last 
night from New York. 

AL JOLSON leaves New York today tor the 

AUSTIN C. KEOUGH returns to New York 
Monday from Florida. 

RICHARD A. ROWLAND has arrived in New 
York from the Coast. 

NAT WOLF, Warner Theaters division man- 
ager in Ohio, has returned to Cleveland after 
a New York visit. 

LEE INSLEY of the Arcade, Salisbury, Md., 
was a visitor at the Warner home offices yes- 

PHIL L. RYAN is due in New York today 
from the coast. 

HOWARD J. GREEN arrived in New York 
yesterday in time to attend the first show- 
ing of his new RKO picture, "Sing and Like 
It," at the Roxy. 

MONTY BANKS, director, sailed for Eng- 
land yesterday on the Majestic. 

SIDNEY LANFIELD. 20th Century director, 
sails today for London. 

DAVID KIRKLAND, after two years in 
Mexico experimenting with Spanish film pro- 
duction, has returned to the U. S. to seek New 
York capital for the making of Spanish talk- 
ers in Florida. 

franchise holders, returned to Cleveland yes- 

Whole Industry Suffers 
From Sins of Few — Hays 

(Continued from Paijc 1) 

the final link between production 
and an audience of over 50,000,000 
enthusiasts a week, he pleaded with 
exhibitors to assume full responsi- 
bility of their task. 

"Every time a producer or exhibitor stum- 
bles, he trips the whole procession." I lavs 
continued. "Each of us in performance of 
ln^ part has an individual responsib lit y to 
ill the rest. A single fall from the standard 
if production, exhibition or advertising may 
set echoes rolling from coast to coast. The 
,'eiieral public is friendly to motion pictures 
and will support us and keep faith with us 
if we keep faith with the public. Those 
evaluating present conditions sometimes fail 
to remember stars of the stage were avail- 
idle only to small audiences at high prices 
ind that pictures have given the masses a 
chance to see the finest actors in theater; 
of great seating capacity and luxury, at a 
cost a poor man can afford. The industry is 
unique in that as soon as any picture i- 
completed it is subject to a nationwide refer- 
endum. From Broadway to Main Street 
voters cast the ballots at the box-office. By 
support of the public a picture stands or 
falls. Here is one case where average 
citizens are vested interests who have finan- 
cial control." 

Producers and distributors should be in 
terdependent. said Dr. A. II. Giannini JacI 
Warner pleaded for single bills. 

Agency Committee 

Appointed by C. A. 

(Continued from Pane 1) 

R. Sheehan of Fox. Division Ad- 
ministrator Sol A. Rosenblatt ap- 
pointed the following to the com- 
mittee: actor? — Acolphe Menjou; 
alternate, Berton Churchill; writers 
— Wells Root; alternate, Ernest 
Pascal; directors — Frank Lloyd; 
alternate, William K. Howard; 
agents- — George Frank; alternate, 
M. C. Levee; technicians — J. M. 
Nicholaus of M-G-M; alternate, Max 
Parker of Fox. 

4 State Film Bills 

Killed in Committee 

(Continued iron: Page P 

present censorship provisions and 
transferring the administration of 
the tax provisions to the stat" comn 
troller, and the Brownell bill to re- 
peal the censorship provisions and 
transfer the tax provisions to the 
state tax department. 

Rosenblatt Approves 

Code Financing Plan 

(Conti)iued from I'mie 1) 

proval. Under the plan, which will 
be made public next week, assess- 
ments are based on population of 
a town in which theaters are lo- 
cated, run and seating capacity of 

Bills assessing the S.000 exhibitors who a~- 
-cntt-d to the code and distributors will go 
into the mails within a few days. 

Kosenblatt also indicated hi-- approval 01 
the plan to have compliance taken over In 
local grievance boards, with the exception o; 
vaudeville, presentations, lalior and produc- 
ion matters, Production enforcement i-' 
handled by a new Coast board. A special 
V'Td will be established in New York tc 
take charge of vaudeville and presentation 
provisions' enforcement and labor boards will 
<• established in key cities throughout tin 
:ountry to adjust disputes. 

Additional local board secretaries were an- 
nounced as follows: Des Moines, Dallas E. 
Day; Detroit, E. C. Kinney. 

Next Code Authority meeting takes place 
F"- -'day at 2 p. m.. with W. C. Michel pre- 
-1 ling. 

Walter Petrie 
Elizabeth North 

Claire Windsor 
Bert Adler 

Lee Tracy 

Will Demand Cancellation 
Of Objectionable Films 

West Coast Bureau of THE FILM DAILY 
Hollywood — Flat demand will be 
made upon distributors in authority 
to cancel pictures under contract 
that are not considered in good 
taste, it was brought out at the 
M.P.T.O.A. convention banquet. 

National Screen Dividend 

A dividend of 40 cents a share 
has been declared by National 
Screen Service, payable May 1 to 
stockholders of record April 20. 
This payment will not necessarily 
constitute a basis for future pay- 
ments, directors of the company 

Warners Buy "Perfect Weekend" 

West Coast Bureau of THE FILM DAILY 
Hollywood— "The Perfect Week- 
end," by Frederic Hazlit Brennan, 
has been bought by Warners. 

Start New House in Florida 

Clewiston, Fla. — Work has been 
started on a 500-seat theater to be 
known as the Dixie Crystal. 



Saturday, April 14,1934 



M. P. T. 0. A. Sidelights 


Los Angeles 
TN introducing Dr. A. H. Giannini 
at the banquet, Toastmaster Will 
Rogers referred to him as a banker 
who can say something besides 

Referring to overseating, Rogers 
said, maybe we should plow under 
every third row and maybe plow 
under e V ery third exhibitor. 

A. Alperstein, operating the Mel- 
•ose Theater, Los Angeles, was prob- 
ably the only former producer now 
an exhibitor attending the banquet. 

Ed Kuykendall referred to his 
own early days as a distributor of 
seven-minute pictures and said he 
borrowed kegs from nearby saloons 
for seats. 

When Rogers asked that exhibi- 
tors who are making money rise and 
take a bow, Vince Barnett, the rib- 
ber, jumped to his feet and de- 
scribed himself as an exhibitor who 
is making lots of money. 

"Will H. Hays offered a toast tc 
President Roosevelt. 

Jack L. Warner quoted an ex- 
hibitor who said, "I'll give you 100 
per cent if you don't send a checker." 
He also introduced a few San Fran- 
cisco exhibitors who were fellow 
showmen with him 24 years ago. 
In introducing Busby Berkeley. 
Warner credited him with revolu- 
tionizing talking pictures. 

Rogers and Fred Stone sang a 
dude cowboy song. Rogers said his 
old stable in Claremore, Okla., had 
been converted into a theater. He 
also said he could not duplicate 
"State Fair" because Blue Boy had 

« « « FEATURE REVIEWS » » » 


with ZaSu Pitts, Edward Everett Horton 
RKO Radio 71 mins. 


A very original plot filled with absurdly 
comic situations that are side-splitting and 
will get the laughs from any kind of audi- 
ence. Here is the business of gangland 
muscling in on the theater to the tune of ! 
hilariousness in practically every scene. 
Nat Pendleton, the gangster, hears ZaSu 
Pitts sing a "mother" song. Sentimental, | 
he decides to back her for Broadway fame 
although she is just a quiet little home 
gal. He forces Edward Everett Horton as 
a Broadway producer to star ZaSu in his 
new show. The rehearsals of the show 
will bring tears of laughter to anyone's 
eyes, with the gangster's henchmen all 
taking a hand in artistic achievement. Then 
the opening night, with Ned Sparks and 
the rest of the gang holding concealed 
guns on the main critic, Richard Carle, and 
making him declare loudly the show and 
ZaSu are "stupendous." Can't miss wher- 
ever the customers enjoy howls and gen- 
eral all-round merriment. Nice work by 
all hands, from author right through to 
the finished product. 

Cast: ZaSu Pitts, Pert Keltcn, Edward 
Everett Horton, Nat Pendleton, Ned 
Sparks, John M. Qualen, Richard Carle, 
Stanley Fields. 

Director, William A. Seiter; Author, 
Aben Kandel ; Adaptors, Laird Doyle, Mar- 
ion Dix; Editor, George Crone; Recording 
Engineer, John L. Cass; Cameraman, Nick 

Direction, Very Gcod. Photography, Good. 

Fred Wehrenberg, Sol Gordon of 
Beaumont, Tex., and Ed Rowley took 

Secretary Fred Meyer opened the 
banquet, and Walter Vincent also 

0. 0. Mclntyre was given a tre- 
mendous ovation. 

Jack Haley as master of cere- 
monies, W. C. Fields, Gordon and 
Revel, Burns and Allen, Coslow and 
Johnson, and Joe Morrison headed 
Paramount talent that entertained 
visitors at the studio. Ed Kuyken- 
dall worked as a stooge in Fields' 
Act. Mae West, ill at home, spoke 
to visitors over the telephone, her 
voice amplified by loud speakers. 
The visitors saw Cecil B. De Mille 
shoot scenes for "Cleopatra." Al 
Kaufman welcomed delegates to the 

Exhibitors completed the after- 
noon at the Columbia Studio. In the 
morning Fox West Coast enter- 
tained the visitoi-s at a golf tourna- 
ment. Business sessions were re- 
sumed in the afternoon. 

MPTOA Votes to Ask 

Cancellations of 15% 

(Continued from Page 1) 

a chance to buy far more pictures 
than they need and yet avoid the ac- 
cusation of overbuying. 

A warm fight developed on the 
resolution opposing New York home 
office executives interfering with 
operation of local boards far more 
familiar with local conditions than 
the eastern executives. Morgan 
Walsh led the attack against the 
measure, declaring he feels local 
men will be fair and patriotic in 
their duty and should be allowed to 
demonstrate. Levy said he had 
proof of interference by New York 
with local boards and that he be- 
lieves the Code Authority will stop 
such practices. Resolutions was 
adopted in principle, but referred 
back to the resolutions committee 
for rewording. 

Walter Vincent launched a bitter attack 
against the resolution opposing secret deals 
between distributors and first-run exhibitors 
which gives exhibitors unreasonable protec- 
tion in time and area. "If de luxe houses 
were injured, picture business would be 
killed," he said. Jack Miller joined in the 
fight against the measure, saying the code 
covered the matter. Kesolution was tabled. 

Hottest fight developed over a resolution 
providing that theater employes have a 
minimum hourly wage which was in effect 
Aug. 23, 1933 and not work more maximum 
hours than on that date. Fred Wehrenberg 
and Vincent fought the resolution and it 
was referred to a committee consisting of 
Wnlsh, Wehrenberg and Vincent for revi- 
sion. Miller, chairman of the labor com 
mittee, explained that labor agents should not 

George Raft in 


with Adolphe Menjou and Frances Drake 
Paramount 72 mins. 


Between the good work of George Raft, 
Adolphe Menjou and Frances Drake, plus 
a fairly colorful background, a generous 
amount of action, and a story that holds 
interest at a nice gait even if it doesn't 
strike any strong punches, this is a gen- 
erally entertaining production with special 
appeal and satisfaction for the Raft and 
Menjou fans. After a period of schooling 
in the U. S., George returns to Mexico to 
rejoin his elder brother and guardian, Adol- 
phe, who is living in disguise as a respected 
ranch owner though in reality he is a no- 
torious bandit supposed to have been killed. 
George wants to become a famous bull- 
fighter, but Adolphe is opposed because 
he thinks the kid is not equal to it. Adol- 
phe also has arranged a marriage for George, 
who however takes a yen to his brother's 
own girl, Miss Drake. So a conflict de- 
velops, culminating in George running away 
to become a bullfighter and Adolphe risk- 
ing capture to attend the kid's big show, 
then a reconciliation and a clinch for 
George and Frances. Katherine De Mille, 
in the bit assigned her, shows stuff worthy 
of further opportunities. 

Cast: George Raft, Adolphe Menjou, 
Frances Drake, Sidney Toler, Edward El- 
lis, Nydia Westman, Douglas Wood, Lillian 
Elliott, Katherine De Mille, Francis McDon- 
ald, Morgan Wallace, Gertrude Norman. 

Director, Stephen Robert; Authors, Porte. 
Emerson Browne, J. Parker Read, Jr.: 
Adaptors, Bartlett Cormack, Wallace Smith. 
Cameraman, Harry Fischbeck; Recording 
Engineer, Harold Lewis; Editor, Ellsworth 

Direction, Good Photography, Good. 

be allowed to use the code as a club and tha'. 
the code does not provide compulsory in 
creases in pay. "Don't get into arbitration 
with labor," he said. "We have been 1 eked 
in every arbitration case in the country." 

A resolution was adopted insisting on im- 
mediate abolition of score charges and that a 
clause be incorporated in the code against 
the charges if producers do not eliminate 
them. Walsh succeeded in killing a resolu- 
tion which stated the association is not op- 
posed to fair percentages. He said distribu- 
tors might take unfair advantage of such a 
resolution. A resolution that passed asked 
that fire underwriter's revamp downward 
insurance rates for theaters, claiming that 
present rates are based on those made years 
ago on old obsolete structures. 

Other resolutions included support of clean 
advertising, pledging members of the as- 
sociation not to play sex hygiene films, and 
opposition to free radio shows in halls. One 
resolution empowers the executive committee 
to meet with producers immediately following 
the convention and at intervals during the 
year to discuss clean pictures and other 
problems. A resolution opposing the Senate 
bill which would make the TJ. S. participate 
in the Berne copyright convention and force 
a seat tax on theaters playing foreign music 
was discussed, but action deferred until today. 
After some question, a resolution endorsing 
the N.V.A. drive was adopted. 

The committee on public relations asked 
for pictures with less dialogue. Another reso-. 
lution adopted urges revision of clauses in 
the code on non-theatrical competition, claim- 
ing the clauses are ambiguous. The com- 
mittee on unfair trade practices heard com- 
plaints against big city theater operators 
invading tributary towns with advertising mat- 
ter. Several members urged action for a 
clause in the uniform contract providing for 
a 15 -cent minimum admission. 

Fred Meyer Collapses 

West Coast Bur., THE FILM DAILY 
Hollywood — Due to overwork, Secre- 
tary Fred S. Meyer of the M. P. T. 0. 
•A. collapsed yesterday and is under 
doctor's care. 

Majors Charge Falsity 
In Testimony of Indies 

(Continued from Page 1) 

Fox, M-G-M, Paramount, RKO, Uni- 
versal, United Artists and Warners, 
deals in detail with two matters, 
(1) analysis of the code, with con- 
clusion that majority of the clauses 
are for the benefit of independent 
producers, distributors and exhibi- 
tors, and (2) the complaining wit- 
nesses, most of whom are accused 
of reciting personal business griev- 

Pointing out that there are now 13,571 
independent theaters in the U. S., against 
1,954 affiliated a decrease of 16 per cent in 
affiliated and an increase of Sy 2 per cent 
in independents, the brief challenges the 
statement of Harry Brandt, who testified 
that it was impossible for the independent 
operator to exist and that he was being 
crushed out of business, by listing 16 the- 
aters acquired by the Brandt interests in 
the metropolitan area in the last few years, 
and continuing to expand. Lou Blumenthal, 
another who testified to oppression by the 
majors, is cited as acquiring nine theaters. 
Other instances are listed- to show that in- 
dependents, who testified they could not stay 
in business under conditions imposed on them 
by the majors, have continued in business 
for periods from eight to 28 years. In con- 
trast, the brief says, some of the majors 
who are supposed to control the field, have 
gone into receivership. 

Use of slogans such as "The Big 8" to 
create prejudicial atmosphere also is charged. 
Out of approximately 270 sections in the 
code, the complaining witnesses referred to 
only eight and most of the references to 
these eight were inaccurate, the brief claim-, 
citing instances. The fact that the code 
machinery has not yet begun to operate was 
not revealed to the Board, says the brief, 
adding that the sole question before the Board 
is whether the code promotes or permits 
monopolies. The brief contends that no 
monopoly is possible under operation of the 
code. The fact that 7,737 theaters evidenced 
their approval of the code by signing it, with 
many hundreds of others assenting to the 
code by requesting benefits thereunder, where- 
as the dissenting group represents only a 
small number, is held by the brief as re- 
pudiating claims of unfairness in the code 

Seek Pledge in Move 

Against Overbuilding 

(Continued from Page 1) 

Trade Practice Committee by Judge 
Roy Walker of Texas. He also 
stated he believed the Supreme 
Court will back up the government 
on code provisions. 

Fred Meyer asserted 15 cent the- 
aters are enjoying the greatest wave 
of prosperity in history of the busi- 
ness and that one cause of depres- 
sion in exhibiting has been over- 
seating of deluxe houses. He urged 
exhibitors to help in getting audi- 
ences away from being price con- 

Morgan Walsh, who presided, de- 
clared salvation of the independent 
producer would be the return of 
single bills. He pointed out that 
independent producers can make 
good pictures and that majors have 
also made some quickies. He said 
dollar-grabbing circuits have killed 
off chances of putting through zon- 
ing and clearance provisions of the 

For Three Years 


EASTMAN Super-sensitive "Pan" led 
the way into the amazing field of ultra- 
speed motion picture photography. That 
was three years ago. At no time since then 
has this Eastman film faltered in its leader- 
ship. Producers and cameramen today find 
that it is as closely linked as ever with the 
outstanding box-office triumphs... with the 
finest and foremost in cinematography. 
Eastman Kodak Co., Rochester, N. Y. 
(J. E. Brulatour, Inc., Distributors, New 
York, Chicago, Hollywood.) 

EASTMAN Super-sensitive 
Panchromatic Negative 


\ L//Or> i , ~u\\ -\^ • 

Intimate in Character 
Internationa! in Scope 
Independent in Thought 

The Daily N 
Of Motion 
Now Sixteen 






VOL. LXV. NC. 88 

NEW yCCI\, MONDAY, APUL 16, 1934 


Exhibitor Apathy Blamed for Decline of Newsreel 


Warner- First National Set Release Dates on 16 Films 

Critics Forum 

. . . of 1934 gets under way 

THE second Film Daily Critics' 
Forum is being called to order. 
The first started as a zephyr and 
ended a roaring tornado. Critics 
and motion picture writers from 
the most representative of news- 
papers and magazines will now 
take the cinema rostrum in round 
table symposium that the industry, 
their feflow workers and the world 
at large may have their personal 
views on controversial as well as 
constructive film matters. Few re- 
plies were expected from the first 
forum. Hundreds came in. No class 
of men and women is quite so alive 
to the pulse of the public nor bet- 
ter qualified to criticize. Here are 
the questions. They are no secret. 
Try them on your own piano if you 
will. They go out today to impor- 
tant scribes and newspaper folk 
everywhere. You will have their 
replies as soon as we do. 

1. Which is most important — star value 
or story value? 

2. How would you rate the morals of the 
screen today with those of the stage and 
current literature, as well as with everyday 

3. What percentage of motion picture 
publicity do you use? What type do you 
find most useful? 

4. Rate, in order, the type of short sub- 
ject perf erred in your city: 

1. 2. 3. 4. 

5. What effects do you foresee on mo- 
tion pictures when television becomes 
practical entertainment? 

6. In your opinion what brings patronage 
to the box-office (Mark in order of im- 
portance, 1-2-3-4): Admission price . . . 
Quantity of entertainment (Double Fea- 

(Continued on Page 2) 

Schedule of Showings Is 

Laid Out for Three 

Months to July 7 

Warner-First National, with 20 
pictures completed and awaiting re- 
lease, have set national release dates 
on 16 pictures from now to July 7. 
In addition to "As the Earth Turns," 
released Saturday, the schedule in- 

"A Modern Hero," starring Rich- 

(Continucd on Page 6) 


West Coast Bureau of THE FILM DAILY 
Hollywood — With a view to shap- 
ng his future iproductions for a more 
world-wide market, Darryl F. Za- 
nuck, 20th Century producer, who 
leaves for Europe with his family 
on May 7, will confer with exchange 

(Continued on Page 6) 

Approval of Code Budgets 
Is Vested in Gen. Johnson 

Washington Bureau of THE FILM DAILY 
Washington — An executive order 
providing for apiproval by General 
Hugh S. Johnson of all budgets and 
assessments of code authorities for 
financing the administration of codes 
was signed Saturday night by Presi- 
dent Roosevelt. Failure to pay as- 
sessments would be a violation of 
the Recovery Act. 

$150,000 Roxy Improvements 

A revolving stage and other modern 
improvements back-stage are included 
in the plans for re-vamping the Roxy, 
before the return as managing director 
of Samuel L. "Roxy" Rothafel, the 
FILM DAILY learns. Improvements to 
the house will involve an expenditure 
of over $150,000. 


W. Ray Johnston, Monogram [pres- 
ident and a member of the Code 
Authority, tomorrow will ask the 
Board of Directors of the Federa- 
tion of the M. P. Industry to re- 
quest the Code Authority to act on 
the attack on producers of low-costs 
films delivered at the M. P. T. O. A. 
convention at Los Angeles last Mon- 
day. Johnston will declare that 
Mayer's speech violates Article Five, 

(Continued on Page 2) 

Indie Exchanges Get Break 
In Reopening of Theaters 

Improved business conditions, re- 
flected in the steadily mounting 
number of theater reopenings, is 
proving a boon to independent ex- 
changes, according to views ex- 
pressed by exchangemen visiting 
New York this week. Many of the 
reopened theaters are small neigh- 
borhood houses which are serviced 
chiefly by independent exchanges. 

Decline of Newsreel is Blamed 
On the Apathy of Exhibitors 

Survey Shows Juveniles 
Favor Meritorious Films 

Worthwhile .pictures make the 
greatest impression on children, ac- 
cording to .a survey made by the 
National Board of Review, which 
draws the conclusion that "there is 
little cause for parents to consider 

(Continued on Page 2) 

Replying to charges that news- 
reels are displaying a lack of en- 
terprise and individuality, Fred 
Quimby, short subject sales manager 
for M-G-M, declares that newsreel 
makers are just as enthusiastic 
about their job as in the pre-sound 
period, but that exhibitors are fail- 
ing to plug them adequately to 
(Continued on Page 6) 

Double Features Arouse 

Heated Discussion at 

Exhibitor Meeting 


West Coast Manager, FILM DAILY 
Hollywood — In its closing session 
on Saturday the M.P.T.O.A. went on 
record as absolutely opposed to 
double features and empowered its 
officers to urge the Code Authority 
to put a dual bill ban in the code. 
President Ed Kuykendall said the 
association was not interested in 
putting anyone out of business, but 
sought only fewer and better pic- 

Jack Miller, after saying some 
harsh things about independent pro- 
(Continued on Page 8) 


Joseph Plunkett, former head of 
RKO Theaters, is reported being 
considered as operating head of the 
Ceith-Albee-Orpheum theaters, which 
will soon be divorced from the RKO 
circuit, The Film Daily learns. 
Mike Meehan, heavy preferred stock 
(Continued on Page J) 

RKO Sales Convention 

June 18-20 in Chicago 

RKO will hold its annual sales 
convention June 18, 19 and 20 at the 
Drake Hotel, Chicago, it was an- 
nounced Saturday. 

Sales Head in NVA Drive 

Major L. E. Thompson, chairman of 
this year's N. V. A. Drive, today will 
be luncheon host at the Motion Picture 
Club to sales managers of eight major 
companies to outline a plan tor broad- 
ening this year's drive, the week of May 
4. Those invited include George Schaefer, 
J. R. Grainger, Al Lichtman, Abe Mon- 
tague, Felix Feist, Albert Warner, John 
D. Clark and Jules Levy, along with 
A. P. Waxman, vice-chairman of the 



wmmKa Bm&jmmAJMULiiimu m i n ■ ■ ■ 

Vol. LXV, No. 88 Mon., Apr. 16, 1934 5 Cents 

JOHN W. ALICOATE : : Editor and Publisher 

1'uMished daily except Sundays and Holidays 
at 1650 Broadway, New York, N. Y., 
by Wid's Films and Film Folk, Inc. J. W. 
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DAILY, 1650 Broadway, New York, N. Y. 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739. 
Table Address: Filmday, New York. Holly 
wood, California— Ralph Wilk, 6425 Holly 
wood Blvd., Phone Granite 6607. London— 
Ernest W. Fredman, The Film Renter, 89-91 
Wardour St., VV. I. Berlin — Lichtbildbuehne 
Friedrichstrasse. 225. Paris— P. A. Harle, La 
rinematographie Francaise, Rue de la Cour 
les Noues, 19. 





High Low Close Chg 

Columbia Picts. vtc. 29y 2 29'/ 2 29'/ 2 — 5 /s 

Con. Fm. Ind 4'/ 8 4'/ 8 4'/ 8 

Con. Fm. Ind. ptd. 16 16 16 — '/ 4 

Erst. Kodak 92 92 92 +1 

Fox Fm. "A" 15% 1 5 '/2 15% 

Loew's, Inc 347/ 8 34y 4 345/ 8 + '/ 4 

do ptd 97 97 97 +1 

P^mount ctts. ... 5% 5Vi 5y 8 + Vs 

Paine Exch 3% 3'/ 8 3% + Ve 

do "A" 221/2 201/2 22 |- 1 Vi 

RKO 33/4 35/a 3S/ 8 + Vs 

Warner Bros 7% 7% 7% + y 4 

do ptd 29 25 29 +4 


Technicolor 10% 10y 8 10% + % 

Trans-Lux 2'/ 2 2% 2% — Vi 


Gen. Th. Eq. 6s40 . . 10y 4 10>/ 4 10'/ 4 

do ctfs 8'/g 8% 8% 

Loew 6s 41ww 102 100'/ 4 102 + 1% 

Paramount 6s 47 ctts. 54 53 '/ g 54 + Vi 

Par. 5V 2 s50 ctfs. . . 54 53 Vi 53% 

Pathc 7s37 971/a 96 97 '/ 8 + 1 Vt 

Warner's 6s39 64'/i 64% 64'/ 2 + 2>/ 2 

Para. Publix 5!i 5' 2 5Vi 

Charles Chaplin Paul Sloane 

Fiti D'Orsay 



Allied to Develop New Leaders 

Allied will concentrate its efforts on the development ot leaders to supplement 
its present chieftains, President Sidney E. Samuelson said Saturday in New York. He 
denied recent reports that the exhibitor association has decided not to name two more 
regional vice-presidents in addition to the tour already selected. Allied board meeting 
has been put off until eaily May. 

Critics Forum 

. . . of 1934 gets under way 

(Continued from Page 1) 

tures) . . . Type of picture . . . Star . . . 

7. What's right — or wrong — with Holly- 
wood? (Go as far as you like.) 

8. How can theaters, in general, improve 
their service to their patrons? 

9. What are your pet motion picture 
Likes: Dislikes: 


The industry of the screen is romantic, 
colorful and ever-changing. We all have 
a pet theory or a pet squawk regarding it. 
What is yours? 

Survey Shows Juveniles 
Favor Meritorious Films 

{Continued from Pane 11 

the motion picture a problem." At 
several group meetings of average 
boys and girls between the ages of 
8 and 15. from the metropolitan and 
suburban areas, "Little Women" re- 
ceived the most votes from both the 
boys and the girls. Next in favor 
with the bovs were "Massacre," "Son 
of a Sailor" and "Cavalcade." Other 
favorites were: 

"All Quiet on the Western Front," 
"Bring 'Em Back Alive," "Penrod 
and Sam." "Lone Cowboy," "Death 
Takes a Holiday," "Six of a Kind." 
"Carolina," "Beau Geste," "David 
Harum," "Ben Hur." "Wings," 
"Alice in Wonderland," "This Day 
and Age," "Palooka," "S.O.S. Ice- 
berg," "Trader Horn." "Disraeli," 
"Rex, King of Wild Horses," "Man 
Who Played God," "Last Laugh" 
and "Flying Down to Rio." 

The girls' runner-un was "Flying 
Down to Rio," then "Footlight Pa- 
rade," "Alice in Wonderland," "42nd 
Street." "Cavalcade," "Man of Two 
Worlds." "The Champ," "When a 
Feller Needs a Friend." "World 
Changes." "Disraeli," "Smilin' 
Through." "Carolina." "Berkeley 
Square." "Cat and Fiddle," "Massa- 
cre." "Huckleberry Finn." "Going 
Hollywood," "Six of a Kind." "Skip- 
ny," "I Am Suzanne," "Smoky" and 
Zane 1 Grey stories. 

New House for Sairinaw 
Saeinaw, Mich. — A new theater. 
f he Genesee, is being built here by 
George LeDuc, former up-state the- 
afo r operator. The hons» will seat 
250. Opening is scheduled about 
May 1. 

Mel Washburn Back 
New Orleans — Following a four- 
week vacation. Mel Washburn is 
back on the job as film reviewer 
for the "Item-Tribune." 

Mayer's Indie Attack 

Called Unfair Tactics 

(Continued from Page 1) 

dealing with unfair trade practices, 
of the code. 

The part involved reads as fol- 
lows: "The defamation of competi- 
tors by falsely imputing to them 
dishonorable conduct, inability to 
perform contracts, questionable cred- 
it standing or by other false repre- 
sentation or by the false disparage- 
ment of the grade or quality of 
their motion pictures or theaters, 
shall be deemed to be an unfair trade 

Plunkett Mav Handle 
KAO Under New Setup 

(Continued from Parte \) 

holder of K-A-O, is said to be the 
present power behind all changes 
and appointments for the re-organ- 
ization of the K-A-0 group. At 
last week's meeting of the K-A-0 
board of directors. Herman Zoh- 
bel, treasurer, and William Mallard, 
secretary, were dropped as officers of 
the company. Frank Alstock, said to 
be a Meehan man, has been ap- 
pointed assistant to J. R. McDon- 
ough, head of all RKO operations 
under Merlin H. Avlesworth. 

Dickering for Sono Art Rights 

Negotiations are pending for ac- 
quisition by Exhibitors' Pictures 
Corp., which recently purchased ten 
features produced by Sono Art in a 
bankruptcy sale, of the contract for 
exclusive distribution rights to Sono 
Art Pictures now held by World 
Wide Pictures. 

Mooney Doing Original for Warners 

Martin Mooney, playwright and 
publicist, has been sent to Washing- 
ton by Warners to map out an orig- 
inal story with an administration 

200 Yiddish Film Playdates 

There are 150 theaters and 50 
organizations in the United States 
that will book Yiddish films, a sur- 
vey made by Jos. Burstyn, president 
of Worldkino, shows. 

Long Run for Barn Dances 

Milwaukee — H. J. Quartemont. 
former local theater manager, is 
clicking at local neighborhood houses 
with his barn dance company. The 
troupe has played the Plaza theate v 
here every Saturday night for the 
nast 20 weeks. 

Principal Gets Two Releases 

Principal Exchange has acquired 
distribution rights from J. D. Trop 
to "Mating Time," produced by Sa- 
lient Pictures, and "White Heat," a 
Seven Seas production. 

Monday, April 16, 193' 

.oming an 

d G 


EDDIE CANTOR leaves New York today foi| 
the coast to prepare for his next Samuel Gold- 
wyn picture. 

writer, left Saturday foil 


HOWARD LINDSAY, author of "She Loves! 
Me Not," and WILLIAM HARRIGAN, member! 
of the London company of the play, sailed tori 
England with the troupe on Saturday. 

JOE JACOBS, manager of Max Schmeling. sail- 
ed Saturday on the He dc France, which also I 
took out Sidney Lanfield and family London- 1 

CHARLES MILLHOLLAND, playwright and| 
scenarist, has gone to Charleston, where he 
will remain until April 17. 

RICHARD BARTHELMESS, having finished 
"Old Dolls House" for First National, leaves 
Hollywood this week for a three-month vaca 
tion in Europe. 

74% of Assents to Code 
From Indep't Exhibitors 

Seventy-four per cent of the as- 
sents to the code, which total 7,737, 
are those of independent exhibitors, 
it is stated in the brief filed by 
seven major distributors with the 
National Recovery Review Board in 
denying various allegations made by 
independents at the recent Washing- 
ton hearings conducted by the board. 
Forty-two per cent of all inde- 
pendent houses in the country have 
assented to the code, says the brief. 

Questioning the importance of Al- 
lied and the I. T. O. A. in the inde- 
pendent exhibitor scheme of things, 
the brief declares that even if their 
claims were substantiated they 
would only represent less than 9 per 
cent of the independent houses. Al- 
lied claims to represent 1,000 the- 
aters and the I. T. O. A. about 350 
houses, it is stated. On the other 
hand the M. P. T. O. A., with re- 
ported representation of 4,600 the- 
aters, "earnestly approved the code," 
says the brief. 


You have gotten 
as near perfec- 
tion in a volume 
of this kind as it 
is possible to get 
and I wish to 
congratulate you 
upon being re- 
sponsible for this 
most important 
book to the in- 

E. II '. 1 1 urn mo us 


Educational Film Corp. 

1,000 Pages — Free to 
Film Daily Subscribers. 

A Column of 



ut f em 

AH Together 
and They Spell 









^ ^-**^— 

(f&d<u>citlona^ U vcLiaju^ 


Distributed in U. S. A. 
by FOX Film Corporation 




Monday, April 16,1934 


About Playwrights 
and Screen Writing 

CHORTLY after the birth of 
the talkies, Somerset Maug- 
ham and I were walking along 
Broadway. Every picture house 
was packed, with long lines 
waiting. They were exciting 
days and Maugham was in a 
prophetic mood. 

"This," said he, "provides the 
writer of tomorrow with the 
greatest medium of expression 
one could hope for. The talking 
pictures will take a Shakespear- 
ean form; limitless scenes, un- 
limited scope. Playwrights will 
leap at this chance to do stun- 
ning work." 

I agreed. There was nothing 
else to think of at the time. 

We were both wrong. 

The first-rate playwrights of 
the world have done little leap- 
ing and in cases where stagger- 
ing sums of money have lured 
some of them momentarily to 
the films they have done in most 
cases their least significant 
work. They blame it on "pic- 
tures," on "Hollywood," on cen- 
sorship, on anything but them- 
selves. The answer to them lies 
in the fact that superb motion 
pictures are continually being 
made and that the screen can 
match product for product the 
output of every other aesthetic 
industry in the world. 

For what might be leai-ned 
from it I scribbled a list at ran- 
dom of ten great talking pic- 
tures to my mind. Here they 
are: "Cavalcade," "All Quiet on 
the Western Front," "Street 
Scene," "Maedchen in Uniform," 
"Blue Angel," "Henry VIII," 
"Roofs of Paris," "Farewell to 
Arms," "Fugitive from a Chain 
Gang," "Little Women." 

Every one of them is filled 
with the excitement and wonder 
of life. Every one of them has 
carried, its thrill, its beauty, its 
laughter or its power to mil- 
lions. In themselves they con- 
stitute an utter and unanswer- 
able argument in behalf of the 
film as a worthwhile form to 
go after. Five of them were 
based on novels; two are 
originals; two are based on 
plays; one may be termed 
biographical in its source. 
Neither of the originals is by a 
playwright. The list, made up 
without any intention to stress 
a point, accidentally stresses a 
strong one. The dramatist is 
letting us down ! Mr. Maugham's 
prophecy has not come true. 
(Even he has made no inter- 
esting contributions to the form 
which he hailed.) 

— Arthur Hornbloiv, Jr. 


111 M. »ALY 

• • • HOW A big advertising agency in this hamlet 

works the Audition Racket you get your appointment 

for an audition probably you have a partner so 

you both scramble in at the appointed time all coked up 

with the hope that you are going to go over Big Time with your 
li'l radio act and land a juicy spot on one of the agency's 

sponsored programs everybody is very nice and helpful 

....... you go into the studio get set before the mike 

the man behind the window gives you the signal 

you do your stuff as he watches the one and only gent 

who is listening in. ..... . apparently but don't kid 

yourself in an adjoining room behind a locked 

door a group of lads with pencil and pads are taking 

your ENTIRE act down verbatim as it comes over a 

loudspeaker months later you may see a free adaptation 

of your material on some big commercial house but 

whatin'ell can ya do about it? 

T T T 

• • • ONE OF the niftiest commercial tie-ups of this or 

any other season has been engineered by Gordon White 

of Educational to blurb the child star, Shirley Temple 

through Sidney Lightstone, an exploitashe expert in 

the commercial field Gordon has tied his company in 

with the manufacturers of the famous Cinderella dress line for 

tots and little misses this manufacturer is set for an 

all-summer campaign involving expenditure of . thousands of 

dollars to put over nationally a "Hollywood 2-in-l dress" 

sponsored by Shirley Temple a combination romper sun 

suit and dress two special colored posters have been 

prepared showing Shirley wearing both rompers and dress 

to be sent to thousands of U. S. dealers with 

special window displays also mats for two-column news- 
paper ads a regular pressbook is sent to dealers show- 
ing just how to use window displays, build up ads, make cutouts 

from posters, etc finally, 12,000 stills of the child star 

have been mailed to dealers on each new pix of Shirley 

the manufacturers will send out material right through the 

series campaign started with a bang when Macy's gave 

it a big window display Educational and their kid star 

mentioned heavy on all printed matter what you call a 

sweet tie-up 

T T T 

• • • UNDER THE aegis of the Hays office 

eight femmes in the home offices will get a break in broadcasts 
over WEAF starting on Wednesday, April 18 

and one every Wednesday through to June 7 

they will talk on subjects of interest to the femme fans 

April 18, Helen Hughes of Universal April 25, Julia 

Kelly, sec to Will Hays May 2, Mollie Grill, of Fox 

May 9, Tessie Michaels, United Artists May 17, Gwen 

Heller, Warners May 24, Sarah Lyons, Paramount 

May 31, Lillian Messenger, RKO June 7, Florence Brown- 
ing of M-G-M 

T T T 

• • • IN HONOR of Hazel Flynn of the Radio City pub 

dep't Catherine McNelis, publisher of Tower Magazines, 

gave a soiree at her Fifth Ave. Hotel suite last Friday after- 
noon only the Publicity Girls of the biz were invited! 

that's sort of reversing the usual order the 

men folks were only allowed in later to escort the guests 

home but they fed 'em cocktails as a solace so 

everybody had a gran-d-d time 

T T T 

• • • BIG SURPRISE! that Naked Truth News- 
reel to be shown exclusively at the AMPA Party on Saturday 

nite at the Hotel Astor who it spoofs in the indus-tree 

and how! One cute Ballyhoo those three 

midges dolled up as the Three Little Pigs strolling 

through our town a plug for the Roxy theater's oomply 

showing of pix 

« « « 

» » » 


Big Campaign 

Scores for "Nana" 

TN lining up his exploitation 
campaign for the opening of 
"Nana" at Loew's Valentine 
theater here, Manager Wally 
Caldwell didn't overlook a bet 
and scored with telling effect 
at his box-office. After popping 
the lion's share of publicity in all 
local newspapers with plenty of 
advance stories and art work, 
Wally went after his merchant 

The Lion department store 
used two window displays on a 
fashion tie-up and displayed 
the 40x60 enlargements and 
cut-outs of Sten. Similar tie- 
ups on fashions were arranged 
with the La Salle & Koch, Lam- 
son's and Stein's stores, each 
store devoting generous window 
space to the picture. Special 
"Nana Sundae" streamers were 
placed on all Liggett Drug 
Store windows and Woolworth's 
and the Kresge stores used dis- 
plays on the sheet music. In 
addition to the above tie-ups, 48 
other leading florists and jew- 
elry merchants displayed stills 
of Anna Sten and announced 
the opening of "Nana" at 
Loew's Valentine theater. 

A radio tie-up was arranged 
with the Crazy Crystal Water 
Co. for 15-minute broadcasts 
over Station WSPD. This stunt 
gave the picture a great plug 
and also offered, over the air, 
free give-aways of Anna Sten 
stills. Special framed boards con- 
taining scene stills were placed 
in the lobbies of the Fort Meigs 
and Secor Hotels here. 

— Loew's Valentine, Toledo 

Campaign Started 

30 Days in Advance 

"DECAUSE of the magnitude 
of the pi^oduction, Ted Gam- 
ble of the Broadway theater in 
Portland, Ore., started work 
plugging "Wonder Bar" in 
newspaper ads 30 days in ad- 
vance of the opening. Shortly 
after the ads began to run he 
followed up with extensive pa- 
pering with 50 24-sheets, with 
a date strip announcing an in- 
definite run. About a week be- 
fore the premiere a star iden- 
tification contest in the "News- 
Telegram" received over 1,000 
entries. The Broadway, for the 
first time in two years built a 
lobby for a picture. Broadcast- 
ing started three weeks before 
the opening and for the last 
two days before the premiere 
there were broadcasts over four 
stations practically every hour 
of the day, while opening day 
ads were full page spreads in 
the two principal Portland pa- 

— Broadway, Portland, Ore. 



Monday, April 16, 1934 




r)ORIS KENYON will play oppo- 
site Walter Connolly in Colum- 
>ia's "Whom the Gods Destroy," the 
Ufred Payson Terhune story which 
rValter Lang will direct. Sidney 
Buchman and Fred Niblo are the 
■.daptors. ; 

Mary Boland and Polly Moran are 
>eing teamed by RKO in "Down to 
["heir Last Yacht," along with a 
ast headed by Sidney Blackmer, 
Sidney Fox, Ned Sparks, Sterling 
lolloway, Irene Franklin, Gigi, Par- 
ish, Tom Kennedy, Hazel Forbes, 
Ylarjorie Gateson and others. 

Addition of Fritzi Ridgeway, 
larle Foxe, Jean Hart and Owen 
jorine to the cast of Universal's 
Little Man, What Now" brings the 
otal players in that picture up to 

Jose Mojica and Tito Coral, both 
nternationally known tenors, are 
ippearing in Fox's Spanish produc- 
ion, "Cossacks." Mojica wrote the 
>ongs for the production, in which 

Ruben Finds Britishers Adopting Hollywood Methods 

English producers are at last feeling Hollywood's influence, according to word 
received from J. Walter Ruben, RKO director, who was loaned to Associated Talking 
Pictures ot London to direct Anna May Wong in "Java Head.'' In seeking locations, 
Ruben was surprised to find out that housewives, merchants and others have an almost 
uniformly fixed price in the event their property is sought to. be used by any film 
company as a background. "This was just the touch I needed to make me feel at 
home, 1 ' writes Ruben. The director expects to be away for at least two more months, 
after which he will resume work for RKO. 

Rosita Moreno, Mona Maris and An- 
dre de Segurola also will be seen. 

T T T 

Robert Barrat will appear in War- 
ner's "Du Barry." 

T T T 

Helen Eby-Rock, Arthur Rankin 
and Ward Bond are additions to Co- 
lumbia's "Crime of Helen Stanley." 

Universal has assigned Lois Janu- 
ary to "Loves of a Sailor" and Sam 
Hardy and Tad Alexander to "I Give 
My Love." 

T ▼ T 

John Eldredge and Philip Reed 
are latest recruits in First Nation- 
al's "British Agent," scheduled to 
start this week. 

T T T 

RKO casting assignments include 
Shirley Grey for Richard Dix's 
"Family Man"; Jackie Searle, Tom 
Herbert and Barbara Fritchie for 

; 'Murder on the Blackboard," and 
Walter Catlett for another Head- 
liner Comedy. 

Columbia has cast Mona Barrie 
and Nydia Westman for "One Night 
of Love"; Patricia Jane Darwell and 
Samuel S. Hinds for "Most Precious 
Thing in Life," and James P. Burtis 
and Henry Kolker for "Hell Cat." 

Patricia Caron was the third play- 
er to be added to Columbia's con- 
tract roster last week. The other 
two were Geneva Mitchell and Rich- 
ard Hemming. 

Supporting cast in "Hello, Prosper- 
ity," Educational-Andy Clyde com- 
edy, includes Ethel Sykes, Jack 
Shutta, Josef Swickard, Broderick 
O'Farrell, Bobby Barber, Phyllis 


He shouldn't have come, but now that he's here he'll make 
the best of it. That's the way a first-time patron feels in a 
theatre with shabby floor-covering. Guard against dissatis- 
fied patrons by installing Alexander Smith Carpet . . . high- 
quality, moderate -priced, long-wearing. Alexander Smith 
Premier and Crestwood Carpets are used by the majority of 
the country's most successful theatres. 


Tri-Ergon Decision in Month 

The Circuit Court of Appeals at 
Philadelphia is expected to hand 
down a decision within one month 
on the appeal taken by the Publix 
and Wilmer & Vincent interests 
from a decision of Judge Albert 
Johnston of the U. S. District Court, 
Scranton, upholding the American 
Tri-Ergon flywheel patents. The 
case was argued in Philadelphia dur- 
ing the past week and decision was 

Showing "Sweethearts" on Liners 

As part of the national exploita- 
tion tieup between Warners and 
Philco Radio in conjunction with 
"20 Million Sweethearts," arrange- 
ments have been made for a special 
screening of the picture to be held 
on board two liners chartered by 
Philco for a special week's "radio 
cruise" to the West Indies. One is 
the Queen of Bermuda, sailing May 
14, and the other the Morro Castle, 
sailing May 25. 

Start H. G. Wells Story 

London— H. G. Wells' "The Hun- 
dred Years to Come" has been 
placed before the cameras at the 
Whitehall studio,s under supervision 
of Alexander Korda, head of Lon- 
don Films. It will be released by 
United Artists. 

Reliance Signs Rowland V. Lee 

West Coast Bureau of THE FILM DAILY 
Hollywood — Rowland V. Lee has 
been signed to direct "Count of 
Monte Cristo," Reliance production 
for U. A. release. 

Crane, Charles K. French, William 
McCall, Nick Cogley Max Asher, 
Vera Steadman, Neals Burns and a 
flock of youngsters, headed by Dan- 
iel Boone and Gloria Ann White, 
stars of Educational's Baby Burlesk 
series. Charles Lamont directed 
from an original story by Ewart 
Adamson and Ernest Pagano. 

Screen rights to "The Case of the 
Howling Dog," the mystery thriller 
by Erie Stanley Gardner recently 
published in "Liberty Magazine," 
have been bought by Warner Bros. 
Ben Markson i,s now at work on 
the adaptation. 



The "Los Angeles Examiner" says: 

" 'CHEATERS' has all the qualities of 
any picture coming from the best of the 
so-called major producers. It is a beau- 
tifully mounted production with an in- 
triguing story about a group of crooks. 
A bit different from the big outdoor stuff 
Bill Boyd usually does, it gives him the 
role of a polo-playing confidence man. 
Very good performances by Bill, June 
Collyer, Dorothy Mackaill, William Collier, 
Sr., and Alan Mowbray." 





(Continued from Page 1) 
ard Barthelmess, April 21; "Upper- 
world," with Warren William, Gin- 
ger Rogers and Mary Astor, April 
28; "A Very Honorable Guy," star- 
ring Jeo E. Brown, May 5; "Merry 
Wives of Reno," with Margaret 
Lindsay, Glenda Farrell and Don- 
ald Woods, May 12; "The Merry 
Frinks," starring Aline MacMahon, 
May 26; "Smarty," with Joan Blon- 
dell, Warren William, Edward Ever- 
ett Horton and Claire Dodd, May 19; 
"20 Million Sweethearts," with Dick 
Powell, Ginger Rogers, Pat O'Brien 
and the Four Mills Brothers, May 
26; "Fog Over Frisco," with Donald 
Woods, Lyle Talbot, Bette Davis and 
Margaret Lindsay, June 2; "Isle of 
Fury," with William Powell, Edna 
Best and Colin Clive, June 9; "He 
Was Her Man," with Joan Blondell, 
James Cagney, Victor Jory and 
Frank Craven, June 16; "Doctor 
Monica," with Kay Francis, Jean 
Muir and Verree Teasdale, June 23; 
and "Side Streets," starring Aline 
MacMahon, June 30; "Friends of 
Mr. Sweeney," with Charlie Rug- 
gles, Ann Dvorak, Dorothy Tree and 
Dorothy Burgess, and "Return of 
the Terror," with Mary Astor, Lyle 
Talbot, John Halliday, July 7. 

• The Broadway Parade # 

Picture Distributor Theater 

Looking for Trouble United Artists Rivoli 

As the Earth Turns Warner Bros ... Strand 

Sing and Like It RKO Radio Roxy 

The Trumpet Blows Paramount Paramount 

This Man Is Mine RKO Radio Music Hall 

I Believed in You Fox Mayfair 

Riptide (3rd week) M-G-M Capitol 

Lost Patrol (3rd week) RKO Radio Rialto 

Wild Cargo" RKO Radio Palace 

George White's Scandals* Fox Center 

Grand Hotel** M-G-M Little Carnegie 

Shame of a Nationf DuWorld Cameo 


House of Rothschild 
Viva Villa! 

(5th week) United Artists Astor 

M-G-M Criterion 


Chalutzim (3rd week) Acme 

End of the World Capt. Harold Auten 55th St. Playhouse 


I Believed in You (April 18) * Fox Center 

A Modern Hero (April 18) Warner Bros Strand 

Stand Up and Cheer (April 19) Fox Music Hall 

I'll Tell the World (April 201 Universal Roxy 

Tarzan and His Mate (April 20) M-G-M Capitol 

Wharf Angel (April 20) Paramount Paramount 

She Made Her Bed (April 20) Paramount Rialto 

Unknown Blonde (April 23) Majestic Globe 

20 Million Sweethearts (April 251 Warner Bros Strand 

Glamour (April 26) Universal Music Hall 

I Like It That Wayf Universal Mayfair 


Hotel in Hollywood 

$2. SO up, Single 
$3.00 up. Double 

Special weekly and monthly ratet 

The Plaza is near every- 
thingto see and do in 
Hollywood. Ideal for bus- 
iness or pleasure. 

Every room has private 
dressing room, bath and 
shower. Beds "built for 
rest." Every modern con- 
venience. Fine foods at 
reasonable prices. Conven- 
ient parking for your car. 

Ch,n. Danziger, Mgr. 
Eugene Stern, Pres. 

Th« "Doorway of Hoipitality" 

Vine at Hollywood Blvd. 


Sidney, Neb. — Two armed thugs 
slugged and bound Ewart Boyd 
manager of the Fox theater, and 
escaped with $375 in cash late at 

the Capitol since the house was 
taken over by Saxe Amusement 

Denver — E. W. Ward, owner and 
manager of the Silco theater, Sil- 
ver City, N. M., was elected mayoi 
at the last election. This makes 
two theater men who are mayors 
of their respective towns in the 
Denver territory. The other is Ev- 
erett Cole, mayor of Alamosa, Colo. 

Jamestown, N. D. — A group oT 
business men under the firm name 
of James River Valley Theaters re- 
cently opened the Star, 500-seater 
with Russell Joss as manager. It 
will be in opposition to the Opera 
House, run by Hans Peterson. 

Boston — Max Michaels, formerly 
manager of the Gayety, has suc- 
ceeded Edward Weinstock as man- 
ager of the Park. Michaels is pres- 
ident and treasurer of Max Michaels 
Operating Co., which has taken con- 
trol of the house. 

Boston — Manager Tim O'Toole of 
Columbia, recently appointed as i 
replacement to the local clearance 
and zoning board, has returned from 
a West Indies cruise. 

Caspar, Wyo. — E. J. Schulte, vice- 
president of the Rocky Mountain 
Theater Owners' Ass'n and owner 
of three theaters here, is being 
urged to run for the Republican 
nomination for governor. 

Sheridan, Wyo. — Fred Bezold, Fox 
manager, is still seriously ill of 
heart trouble. He has had two re- 
lapses in the five weeks he has been 
in the hospital. 

Madison, Wis. — Mac Bridwell is 
again holding down the organ at 

Detroit — The Vendome, West Side 
house, is being outfitted for reopen- 
ing early in May by Joseph Kessler. 
House has been closed about tw< 

Detroit — Hugh Gooding has suc- 
ceeded R. V. Hammell as cashier of 
National Theater Supply's local of- 
fice. Hammell goes to the Boston 
office. C. Fred Boyd, former ex- 
change manager for Pathe at Al- 
bany and theater circuit operator in 
Memphis, has also joined National 
as city salesman, with Clarence Wil- 
liamson moving up as office man- 

Detroit — William Slocum, veteran 
theater owner, has reopened the 
Library theater with A. B. Chereton 
as manager. 

Monday, April 16, 1934 


(Continued from Page 1) 

their patrons. A year ago 90 per 
cent of theaters on the M-G-M list 
were using one-sheets to exploit 
their newsreel, said Quimby. But 
nowadays virtually none are follow- 
ing this policy, he asserted. 

This co-operation from theaters 
is greatly needed, especially in view 
of the increased overhead sound has 
imposed upon newsreels, Quimby 
pointed out. Newsreel costs are now 
approximately 400 per cent higher 
with sound than in the silent days, 
he estimated. 

Quimby deplored the apathy of 
exhibitors to exploit shorts, includ- 
ing those with names in their casts. 

Zanuck to Shoot at 

Wider World Market 

(Continued from Page 1) 

managers in all important centers 
abroad, he announces. Zanuck will 
be gone at least two months, visiting 
London, Paris. Rome, Vienna, Cairo, 
Capetown and other foreign capitals. 
In each place he intends to discuss 
material with distributing execu- 
tives. While in Africa, Zanuck plans 
to join a big game hunting expedi- 
tion. He is now winding up the 
20th Century activities at the United 
Artists studios and will resume work 
in September. 

Soviet Film Head Due Here in May 

M. Usievitch, head of the Soviet 
film trust who was expected to ar- 
rive here last month to arrange for 
purchase of American sound equip- 
ment and to make reciprocal deals 
for exhibition of U. S. films in Rus- 
sia, has not yet left Moscow, but 
will definitely be here next month, 
according to information receive - ' 
yesterday by Miss A. Kuznetzova 
of the Amkino office. 


April 19-25: International Congress on Educa- 
tional and Instructional Cinematography. 
Rome, Italy. 

^pril 21: A.M. P. A. Annual Naked Tru'h Din- 
ner, Hotel Astor. New York. 
April 21-22: Meeting of Paramount district 
managers, Edgewater Beach Hotel, Chicago. 

April 23-26: Spring convention of Society of 
Motion Picture Engineers, Chalfonte-H.iddon 
Hall Hotel, Atlantic City. 

April 25: Chicago Motion Picture Operators 
Ball, Trianon Ballroom, Chicago. 

April 27: Motion Picture Costume Bill under 
auspices of Film & Photo League, Webster 
Hall, New York. 

annual sales con- 
and M.P.O. convention. 

May 31 -June 2: fox Film 
vention. New York. 

June 4-9: I. ATS E. 
Louisville, Ky. 

lune 1 6- July 2: International Motion Picture 
Week, Vienna. 

June 18-20: Paramount annual sales conven- 
tion, Hotel Ambassador, Los Angeles. 

Aug. 1-20: Second Exhibition of Cinemato- 
graphy, Venice, Italy. 









WIDE RANGE* emphasizes 
the recognized leadership 
of Western Electric in sound 
recording and reproduction. 

* WIDE RANGE, as applied to sound 
recording and reproduction, was origin- 
ated by Western Electric and is by all tests 
unmatched in quality and performance. 

Electrical Research Products inc. 

250 West 57* Street, New York, N. Y. 
Northern Electric in Canada 

Monday, April 16, 1934 5 



(Continued from Page 1) 

ducers and distributors, stated that 
when his Chicago exhibitors changed 
from double to single bills their busi- 
ness increased from 7 to 19 per cent. 
He said Chicago now has only one 
idle theater. Walter Vincent de- 
clared exhibitors should inform dis- 
tributors they will drop double bills 
if distributors will not sell to 5 and 
10 cent theaters. 

M. A. Lightman pointed out that 
major distributors should eliminate 
their cheaters and quickies. He said 
they plan to make more pictures to 
cover the 15 per cent cancellation 
sought by exhibitors. He declared 
exhibitors want fewer but better pic- 

Morgan Walsh said the code in its 
local zoning and clearance boards 
has machinery with which to regu- 
late admission fees and protection 
for various theaters. 

"An effective zoning plan in each 
territory will kill double bills, pre- 
miums, chiseling and other evils," 
Walsh asserted. 

"I never run double bills. You 
have a quicker turnover on single 
bills. The public doesn't want dou- 
ble bills. We should sense what 
public wants," said Aaron Gold- 
berg, pioneer San Francisco exhibi- 
tor, who operates several small 

"People are returning to theaters 
and we should not nauseate them 
wilh double bills," Kuykendall as- 

J. J. McGuinness said New Eng- 
land wants double bills, but that 
admission fees are being maintained 
in his territory, pointing out that 
deluxe houses there charge 75 cents, 
other first runs 50 cents, second 
runs 40 cents. 

Miller said that Chicago exhib- 
itors pay for and shelve many bad 
pictures and find it a good policy. 

Edward G. Levy said that with 
elimination of double bills deluxe 
houses might be asked by opposition 
to eliminate stage shows. Jules 
Michaels asserted that small exhib- 
itors cannot cover up a bad picture 
with a stage show. 

Ben Berinstein stated that in Los 
Angeles 43 theaters are playing 
triple bills and that major compa- 
nies are going to make more pic- 
tures, because they cannot get 
enough revenue under double bill 
system and will make some quickies, 
too. Sidney Lust urged deluxe 

Oppose 1,700-Foot Reel 

Opposition by the S. M. P. E. to th? 
proposed 1,700-foot reel length stand- 
ardization proposed by the Academy of 
M. P. Arts is indicated by th; former. 
The Exchange Practice Committee of 
the Society has made an elaborate study 
of the proposal and as a result will rec- 
ommend to the Society at its convention 
in Atlantic City, April 23-26, that th^ 
present 1,000-foot standard is best 
adapted for present exchange practices. 


with johnny Weissmuller, Maureen 

O'Sullivan, Neil Hamilton 

M-G-M 105 mins. 


For the confirmed thrill fans this will 
more than fill the bill, but for general con- 
sumption it is overstocked with killings 
and gore. Action never lets up for a mo- 
ment. Thrill tops thrill, hand-to-hand 
fights between natives are staged with ex- 
ceptional reality, and Weissmuller's strug- 
gles with wild beasts are hair-raising. It 
is a continuation of M-G-M's last "Tar- 
zan" film, but this time two adventurers 
set out to gather a fortune in elephant 
tusks against the wishes of Tarzan and 
against the advice of Maureen O'Sullivan, 
his mate, who has chosen to live with the 
ape-man in the jungle rather than return 
to civilization. The sex angle is neatly 
handled in an underwater swimming scene. 
Trapeze scenes in the jungle have been 
well handled, hair-raising falls are realistic 
and comedy contributed by the jungle 
monkeys adds lightness at the proper time. 

Cast: Johnny Weissmuller, Maureen 
O'Sullivan, Neil Hamilton, Paul Cavanagh, 
Forrester Harvey, Nathan Curry. 

Director, Cedric Gibbons; Author, Edgar 
Rice Burroughs; Adaptors, Howard Em- 
mett Rogers, Leon Gordon; Editor. Tom 
Held; Cameramen, Charles Clarke, Clyde 
de Vinna. 

Direction, Aces. Photography, Excellent. 

theaters to increase their admis- 
sions so that small theaters would 
not have to run double bills in com- 

The resolution on labor was re- 
ferred to the executive committee. 
New members of executive comm't- 
tee are: Lust, C. E. Williams, L. E. 
Thompson, Fred Meyer. Committee- 
men holding over are: Kuykendall, 
Meyer, Vincent, Wehrenberg, 0. C. 
Lam, Levy. 

The organization went on record 
against the Cutting copyright bill. 
The grievance committee urged that 
gangster pictures be eliminated and 
that expenses for maintaining code 
boards be held down. Berinstein 
pointed out that expenses were be- 
ing watched and that too low sala- 
ries would result in inexperienced 
help being hired. 

Fred Meyer, who was stricken as 
a result of overwork, underwent a 
major operation Friday night. 

Para. Rent Claims Delayed 

Three rent claims, aggregating 
$56,000, scheduled to be passed upon 
at a meeting of Paramount Publix 
creditors today, have been defer- 
red to April 23 for consideration. 
Thev are as follows: St. Louis Prop 
erties, $33,000; Citizens' National 
Trust & Savings Bank, Los Angeles. 
$10,000 and $13,000. 

"Even as You and I" 

Howard Milton 

6 Mins. 

"No Greater Glory" Release 

Columbia's "No Greater Glory" 
will be nationally released April 

Fair Novelty 

This is about a very little girl who 
starts the day by playing with a 
bottle of black polish much to the 
dismay of her mother. The baby is 
scrubbed and made pretty for com- 
pany. During tea the tot gets into 
more trouble by toppling off a chair 
while trying to reach a high shelf in 
a clothes closet. Finally the girl is 
put to bed and sung to sleep by 
mother. Faces of adults in the film 
are not shown, the camera shooting 
down at the little girl throughout. 

"Twin Screws" 


19 mins. 

Fair Comedy 

This Hal Roach comedy, one of 
the All-Star series, revolves around 
some sailors on shore leave in a 
French port. Wandering into a na- 
tive resort, they get into competi- 
tion with an Apache team, with 
knife-throwing, chasing and other 
; ough stuff resulting. 


West Coast Bureau of THE FILM DAILY 
Hollywood — Thirty-three features 
out of 46 sold on the M-G-M pro- 
gram for the current season have 
now been completed. In work now 
are: "Sadie McKee," "100 Per Cent 
Pure," "Operator 13," "Treasure 
Island," "Merry Widow," "Barrets 
of Wimpole Street" and "Thin 
Man." Soon to start are: "Biogra- 
phy of a Bachelor," "West Point 
of the Air," "Green Hat," "The 
Coach" and "Student Tour." 


Ban Placed on Marathons 

Janesville, Wis. — Janesville is the 
latest Wisconsin city to adopt an 
ordinance banning dance marathons, 
walkathons or any other contest of 
physical endurance. A similar or- 
dinance is scheduled to be acted on 
by the city council in Green Bay 
this week. 

Intimate in Character 
International in Scope 
Independent in Thought 


The Daily Newspaper 
Of Motion Pictures 
Now Sixteen Years Old 



VOL. LXV. NO. 89 



Willard Patterson to Handle Detroit Para. Houses 









No New Action Expected by Code Authority on Duals 

t x p o s i n g 

. . the morals of Hollywood 


THIS thing has got to stop. The morals 
of Hollywood we are talking about. If 
a firm hand is not put in the saddle and 
the situation immediately placed under con- 
trol, the industry will have the blackest of 
a black eye, the theaters of the country 
may be forced to close and Will Hays will 
have to go back to work. Besides the moral 
factor involved is one also of business 
ethics. How can this art of the screen 
preach truth in advertising and publicity 
and have the goings on night and day that 
we have seen here in Hollywood right with 
our own eyes. The world expects scandal 
orgies and wild life from this town. So do 
the newspapers and magazines of the coun- 
try. It is not only a breach of business 
ethics to double-cross expectant America 
this way, but what about the visiting jour- 
nalist who spends several weeks in training 
for his visit here, comes to see, and sees 

T ▼ T 

DEING not unmindful of the fact that we 
*"' have children and a reputation to up- 
hold, we made up our mind that the first 
few days of our stay here would be in ab- 
solute social seclusion. Hollywood might 
get us before we left, but we would put 
up a fight for a while, anyway. The second 
night with dark glasses we ventured forth 
incognito on Hollywood Boulevard. Surely 
neither our morals nor health could be in- 
jured by just looking on. After walking 
what seemed to be miles, we finally met up 
with a man who directed us to the only 
drug store open after 9 o'clock. A whirl 
at the jitney punch board, a bottle of 
acidophilus milk, and we staggered home. 
Of course. What a chump. Nothing ever 
happens in the open. It's all behind closed 

A ND now in quick succession and in 
** kaleidoscopic fashion came fashionable 
cocktail parties at the homes of two out- 
standing female stars, 30 people at each 
and all drinking punch. Imagine me telling 
the boys at the Motion Picture Club that 
I drank punch in Hollywood. Bridge at the 
home of one of our great screen favorites. 

(Continued on Page 2) 

Difficulties Seen in Way 

of Considering MPTOA 

Anti-Dual Role 

The Code Authority is not ex- 
pected to adopt the M.P.T.O.A. 
recommendation that a ban be im- 
posed on double feature bills. This 
was indicated yesterday through a 
checkup of members of the code's 
administrative body. Consensus of 
opinion was that nothing would be 
gained by reopening the subject, 
which caused many hours of debate 

(Continued on Page 6) 



Motion Picture Research Council 
is considering sponsorship of legis- 
lation at the next session of Con- 
gress to prohibit block-booking, the 
Film Daily learns. The Council. 

(Continued on Page 5) 

Four Theaters in Ohio 

Reopening After Year 

Cleveland — On the strength of a 
general business improvement, and 
in anticipation of increased atten- 
dance, the following theaters in this 
territory, closed for more than a 
year, are reopening: Opera House, 

(Continued on Page 5) 

48 "Riptide" Holdovers 

M-G-M's "Riptide," with Norma 
Shearer, Robert Montgomery and Her- 
bert Marshall, has been held over in 
48 first-runs to date. On Broadway, 
the picture is doing three weeks at 
the Capitol. 


West Coast Bureau of THE FILM DAILY 

Hollywood — At a conference be- 
tween the executive committee of 
the M.P.T.O.A. and members of the 
Association of Motion Picture Pro- 
ducers, an understanding was 
reached pledging exhibitors and 
producers to discourage wherever 
possible showing of double features. 
A practical working machinery for 
a board of direct contact between 
exhibitors and producers is expected 

(Continued on Page 4) 

Theater Guild Producer 
Signed by Radio Pictures 

Philip Moeller, for years head of 
the Theater Guild production activi- 
ties, has been signed to a three- 
year contract by RKO Radio Pic- 
tures. The deal calls for his ser- 
vices at the studios in summer only, 
and he will continue his Guild con- 
nection. Moeller goes west about 
May 15. 

Trendle Stays on Financial End, 
Patterson Assumes Operation 

Service Union Moves 

For General Walkout 

The executive board of Local 118, 
service union, met last night to con- 
sider voting a general strike in the- 
aters throughout the city, it was 
stated yesterday to Film Daily by 
Chas. C. Levey, secretary. Levey 
said that the strike would probably 

(Continued on Page 4) 

Willard C. Patterson, formerly 
supervisor of operation for 123 
Warner houses in Philadelphia and 
also labor contact man for that 
company, has been engaged by 
George W. Trendle of Detroit to 
take over the entire charge of op- 
eration of the United Detroit The- 
aters, a Paramount subsidiary. 
About a dozen houses are in the 
(Continued on Page 4) 

Kent, Kuykendall, Schenck 

Proposed to Supervise 

Code Compliance 

Personnel of nine permanent com- 
mittees recommended to operate var- 
ious pieces of code machinery was 
announced by the Code Authority 
yesterday. Important among the 
committees is the one designed to 
supervise code compliance which 
comprises Sidney R. Kent, chair- 
man; Ed Kuykendall and Nicholas 
M. Schenck. 

Other committees are : 

Finance — Nathan Yamins, chair- 
(Continued on Page 6) 


Senator Dill, chairman of the 
Senate Interstate Commerce Com- 
mission, will shortly sponsor a reso- 
lution before that body asking an 
investigation of the American Tele- 
phone & Telegraph Co. to delve into 
the alleged monopoly built up in the 
motion picture industry by the A. T. 

(Continued on Page 5) 

S.M.P.E. Broadcasting 
Talk by Sol Rosenblatt 

Sol A. Rosenblatt's talk at the 
semi-anual banquet of the S.M.P.E. 
in Atlantic City on April 25 will go 
on the air over WEAF, it was an- 
nounced yesterday. More than 50 
(Continued on Page 4) 

Ampa Dinner Going on Air 

The A.M. P. A. Naked Truth Dinner 
at the Hotel Astor next Saturday night 
will go on the air over WABC as a 
special broadcast to the Byrd expedition. 
General Foods, sponsor of the program, 
will also make a donation to the fund 
being raised by Ampa for relief work. 
Projection and other equipment for the 
affair is being donated by Electrical 
Research Products. Due to the length 
of the program, festivities will start 
promptly at 8 P. M., with doors opening 
at 7:30. Adolph Zukor yesterday said 
he would attend the Dinner. E. W. 
Hammons also has a reservation. 




Tuesday, April 17, 1934 

Vol. LXV, No. 89 Tues., Apr. 17, 1934 5 Cents 


Editor and Publisher 

Published daily except Sundays and Holidays 
at 1650 Broadway, New York, N. Y., 
by Wid's Films and Film Folk, Inc. J. W. 
Alicoate, President, Editor and Publisher ; 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur W. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
Editor. Entered as second class matter. 
May 21, 1918, at the post-office at New York. 
N. Y., under the act of March 3, 1879. 
Terms (Postage free) United States outsidt 
of Greater New York $10.00 one year; 6 
months, $5.00; 3 months, $3.00. Foreign, 
$15.00. Subscriber should remit with order. 
Address all communications to THE FILM 
DAILY, 1650 Broadway, New York, N. Y. 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739. 
Cable Address: Filmday, New York. Holly 
wood, California— Ralph Wilk. 6425 Holly 
wood Blvd., Phone Granite 6607. London- 
Ernest W. Fredman,' The Film Renter. 89-91 
Wardour St., W. I. Berlin— Lichtbildbuehne 
Friedrichstrasse. 225. Paris— P. A. Harle, La 
Cinematographic Francaise, Rue de la Cour 
ies-Noues, 19. 




High Low Close Chg. 

Am. Seat 5% 5 3 /s 5% + V's 

Columbia Picts. vtc. 29i/ 2 285/ 8 285/g — % 

Con. Fm. Ind 4'/ 8 4>/ 8 4i/ 8 

Con. Fm. Ind. pfd... 16 15% 15%— V" 

East. Kodak 93 91 >/ 8 92'/ 2 + Vi 

East. Kodak pfd. 136 136 136 + 1 

Fox Fm. "A" I6V2 15% 15% 

Loew's, Inc 34'/ 2 33'/ 8 33%— % 

Metro-Goldwyn, pfd. 25% 25% 25% + % 

Paramount ctfs 55/a 5'/ 8 5>/ 4 — % 

Pathe Exch 3% 3'/ 3 3!/ 8 — '/ 4 

do "A" 21% 20 21 — 1 

RKO 3% 3!/ 2 3',2 — >/ 8 

Univ. Pict. pfd 46 44 44 — 2 

Warner Bros 8 7% 7' 4 — '/ 3 

tin pfd 30 28'/ 2 2Sy 2 — y 2 


Technicolor 10% 9% 10 — % 

Trans-Lux 2% 2% 2% 


Gen. Th. Eq. 6s40 10% 10 10 — % 

Gen. Th. Eq. 6s40 ctfs. 9% 8% 9 + % 

Keith A-0 6s46 ... 71% 71 71%— % 

Loew 6s 41ww 101 '/ 2 101 101 — 1 

Paramount 6s47 ctfs. 54V 4 53 53 — 1 

Par. By. 5'/ 2 s51 .38 38 38 — % 

Par. 5%s50 ctfs.... 54% 53 1/ 4 53 '/ 4 — % 

Pathe 7s37 97 97 97 — Vs 

Warner's 6s39 66 63 % 64% — % 


Para. Publix 5% 5% 5 ' y — % 


Today: Allied Theater Owners of New Jersey 
meeting, New York headquarters. 2:30 
P. M. 

April 19-25: International Congress on Educa- 
tional and Instructional Cinematography 
Rome, Italy. 

April 21: A.M. P. A. Annual Naked Truth Din- 
ner, Hotel Astor. New York. 


. . the morals of Hollywood 

(.Continued from Payc 1) 
He is not stingy, but has a highball quota 
for his guests of one a night and my ration 
came far too early. A swanky dinner at 
the home of that bon vivant and man 
about town, Billy Wilkerson, owner of the 
Vendome, the smart eating place for din- 
ner guests. He had bankers and brokers 
and Oh! such beautiful women. At 11 
o'clock, Wilkerson had his shoes off, the 
guests had all departed and Alicoate, as 
usual, was walking home alone and after 
winning the first prize at the charade game, 
too. Winnie Sheehan in his magnificent 
home gives an ultra swell party for over 
a hundred. Big orchestra, class and every- 
thing. And what? Nothing but swank and 
propriety. Henry King gives a big party, 
and what? Nothing but perfect propriety? 
The snooty but occasionally wild rendezvous 
out here is the Colony Club. Lou Wert- 
heimer, the boss, and I have a snack each 
morning at about 1:30 and we have been 
doing this for two weeks now in the hopes 
of catching somebody in the industry drunk, 

T T T 

/"^ ET this one. It is the pay-off. Beau 
^■^Brummel Sam Dembow of Publix and 
points west gets me in a corner and, after 
having the Chinese waiter shield us with a 
Japanese screen whispers with raised eye- 
brows that on Sunday afternoon we are to 
have cocktails with Mae West. Mae West, 
oh boy! Here it comes. Alicoate is too world- 
ly wise to be stymied with this morals sham 
forever. Comes Sunday and rain. What a 
day for it. The hour draws near and we 
are aflutter. Perhaps we had better go in 
one by one to avoid suspicion. Mae West 
herself. Buckle up and remember you are 
an Alicoate. We arrive. Believe it or not, 
tea and crumpets. A violin virtuoso to 
entertain. Tea and crumpets with Mae 
West in her apartment. She is charming, 
soft spoken, gracious, polite every minute. 
We play guessing games and that new 
Hollywood craze, cut-out puzzles. Holly- 
wood. Oh, well, when I get back to New 
York I am going to take an afternoon off 
and take that excursion boat up to Playland 
and have a hell of a time. 

Paramount Changes Date 
For District Meeting 

Paramount has changed the date 
for its district managers' meeting 
at the Edgewater Beach Hotel, Chi- 
cago, from April 21-22 to April 28- 
29. This meeting is to precede the 
general annual sales convention at 
the Ambassador Hotel, Los An- 
geles, June 18-20. 

Harry Skirball Leaves Educational 

Cleveland — As a result of the 
new policy whereby Fox assumes 
all sales on Educational product, 
Harry R. Skirball, for 13 years 
manager of the local Educational 
exchange, and for the past year 
Educational district representative, 
is no longer connected with the or- 

Cincy Boards Take Offices 

Cincinnati — Offices of the local 
grievance and zoning - clearance 
boards have been opened in the Pal- 
ace Theater Building. 

Named to Map Policies 
Covering Trade Practices 

Washington Bureau of THE FILM DAILY 
Washington — Dr. LeveretW S. 
Lyon, vice-president of the Brook- 
ings Institution, has been appointed 
to formulate an administration pol- 
icy on trade practices at NRA. His 
appointment was simultaneous with 
the effective aate of the Attorney 
General's order to all district at- 
torneys giving them authority to 
proceed against code violators with- 
out consulting Washington. 

Would Make Test Previews 
For Fan Audiences Only 

West Coast Bureau of THE FILM DAILY 
Hollywood — Barring of critics 
and film company employes from 
test previews of pictures is being 
urged by Laird Doyle, Warner-First 
National author-scenarist, who con- 
tends that only an all-fan audience 
can provide the accurate reaction 
sought by producers through the 
medium of these test showings. 

Critics who cover pictures at such 
previews also are frequently influ- 
enced in the wrong direction by the 
response of the auaience composed 
largely of studio employes, says 

Karl Dane Dead 

West Coast Bureau of THE FILM DAILY 
Hollywood — Karl Dane, a leading 
comedian in the ,silent days and one 
of the hit actors in "The Big Pa- 
rade," was found dead Sunday in 
his room here. He had shot himseli 
due to despondency because he could 
not obtain film work in recent years. 

N. J. Allied Meetings 

Next week's meeting of Allied 
Theater Owners of New Jersey will 
be held on Monday at the Stacey 
theater, Trenton. The session con- 
venes at 12:30 P. M. The associa- 
tion also holds a meeting at 2 
o'clock this afternoon in its New 
York headquarters. 

Memphis Orpheum Changes 

Memphis — When the Orpheum 
goes back to straight films on Fri- 
day, L. R. Pierce, manager, gives 
up his post and will be succeeded 
by Robert Templer of the C. G. S. 
Circuit, Chicago. Pierce will go to 
Hot Springs for a short vacation. 

At Loew's State, Francis Deering 
has succeeded Bernard M. Thomas 
as manager. Thomas resigned tc 
enter business in Nashville. 

Daughter to Merian Coopers 

West Coast Bureau of THE FILM DAILY 
Hollywood — The Merian C. Coop- 
ers are the parents of a girl born 
Sunday in Honolulu, according to 
world received here. The mother 
is Dorothy Jordan. 

Bamberger Talks to Philly Women 
Leon J. Bamberger, head of spe- 
cial sales promotion for Radio Pic- 
tures, spoke to a group of Phila- 
delphia clubwomen and educators at 
a luncheon in that city yesterday. 

.oming an 



ind ADELA ROGERS HYLAND are among the 
.veek's expected arrivals in New York from 
the coast. 

NORMA TALMADE is on her way to New 
York from Mexico where she obtained a 
Jivorce on Saturday. 

HOWARD S. HUMMELL, sales manager for 
Showmens Pictures, leaves tomorrow tor Chi- j 
cago to close for indefinite runs on "Beyond 
Bengal," which also has been booked for sev- 
eral key cities. 

S. CHARLES EINFELD return to New York late 
this week from the Coast. 

SAM E. MORRIS, who is now in London, re- 
turns to New York the middle of next month. 

ELMER HARRIS left Hollywood on Sunday tor 
Prince Edward Island, Gulf of St. Lawrence, 
for material for "The Inner Silence," new 
creen play he is writing as a Sylvia Sidney 
/ehicle for Paramount. 

SAM COSLOW, who has been turning out 
tunes in collaboration with Arthur Johnson at 
the Paramount studios, arrives in New York 
this week en route to Europe for a vacation. 

Loew-Poli Operation 

Starts Later in Year 

Operation of the Poli-New Eng- 
land circuit, located principally in 
Connecticut, will not be taken over 
by Loew's until late this year. 
Meanwhile Louis M. Sagal is ex- 
pected to continue as general man- 
ager for S. Z. Poli. 

N. O. Boards Open Offices 

New Orleans — Offices of the griev- 
ance and zoning-clearance boards 
are being opened at 1211 Maison 
Blanche Building by Mona 
O'Rourke, secretary. Hearing of 
complaints is expected to start 
about Friday. John Duffv, assistant 
secretary of the Gulf States The- 
ater Owners Ass'n, replaces Miss 
O'Rourke at the St. Charles as 
treasurer, with Buddy Ferrer as as- 
sistant manager. 


The Film Daily 
Year Book which 
I have just re- 
ceived and which 
I believe to be 
is the finest year 
book you have 
yet published. 

Darryl F. Zanuck 

I ' ice-P resident 

Twentieth Century 

Pictures, Inc. 

1.000 Pages — Free to 
Film Daily Subscribers. 



PROFITS AND LASSES are well handled by 

Treasurer Walter Vincent, shown in custody 

of pair of Berkeley queens on leave from 

■jl Director. Ray Enright's lavish 'Dames' set. (Below) 




DROVES OF DELEGATES devote first convention afternoon to backstage glimpses of production progress 
on Warners' nine-show line-up, which is scheduled for shipment to exchanges by the end of this month. 





LEADING THE GRAND MARCH, Du Barry' principals 
Dolores Del Rio and Victor Jory head the royal escort 
of Warner Bros stars and producers which showed 
Burbank's sights to the hundreds of visiting showmen. 

CANDID CAMERA catches President Ed Kuykendall and 
head pointer-outer Hugh Herbert, as latter shows how 
he made big boudoir scene for 'Merry Wives of Reno.'* 

*A Warner Bros. Picture 

TRADE LEADERS including Prexy Kuykendall, Secretary 
Meyer, former leader Lightman, Chairman Berenstein, Acker- 
man, Mitchell, Michael, et al., in custody of chief host J. L. 
Warner on four of big production sets on Burbank lot. 

SUNNY SMILES from sunny south's Georgia and Texas 
delegations reflect convention's delight at preview of 
Warners' new idea in musicals, '20 Million Sweethearts.' 

°A First National Picture Vitagraph, Inc, Distributors 





{Continued from Page 1) 

circuit. It is understood that the 
appointment by Trendle was made 
on the recommendation of George 
Schaefer, general manager of Para- 
mount, and S. A. Lynch, chairman 
of the advisory committee. Jack 
Frost, formerly of Fox West Coast, 
has been engaged to assist Patter- 
son and is now in Detroit. Trendle 
will continue to handle the financial 
end and also general corporate 

Patterson was formerly associated 
with Lynch in the operation of the 
Southern Enterprises and other 
southern operations. Operations in 
Detroit will hereafter be followed 
closely by the trustees advisory 
committee. Patterson will leave for 
Detroit about May 1. 

S.M.P.E. Broadcasting 
Talk by Sol Rosenblatt 

(Continued from Page 1) 

papers, in addition to committee re- 
ports, are scheduled for presentation 
at the four-day program starting 
next Monday. Subjects deal with 
sound, projection, non-theatrical and 
amateur films, studios and appara- 
tus, laboratory and photographic 
problems, etc. Demonstrations will 
include RCA Victor's new sound 
system for noiseless recording, 16 
mm. films in color, high speed pho- 
tography and others. The exhibit- of 
apparatus also promises to be ex- 
tensive, the committee in charge 

A special meeting of Atlantic 
City exhibitors, managers and pro- 
jectionists will be held on the open- 
ing day. Dr. A. N. Goldsmith, presi- 
dent, will preside. 

Service Union Moves 

For General Walkout 

(Continued from Page 1) 

be voted, and that he then pro- 
posed to give the circuits 48 hours 
to accept a closed shop. He said 
he thought the union now had suf- 
ficient strength to enforce its de- 
mand. He disclosed also that he 
had wired the service union Inter- 
national in Chicago to sanction the 

Errol for Vitaphone Shorts 

West Coast Bureau of THE FILM DAILY 
Hollywood — Leon Errol has been 
signed to star in two two-reel 
Technicolor musicals for Vitaphone, 
to be made at the Burbank studios. 
Either Roy Mack or Ralph Staub 
will direct. 

A Plug for Shorts 

A front page two-column story boost- 
ing shorts appeared in the "Humboldt 
Standard" of Eureka, Cal., following the 
recent preview of Vitaphone product in 
that city. The showing was staged 
under the direction of George M. Mann, 
president of Redwood Theaters, by ar- 
rangement with Warners. Mann advo- 
cated better shorts to combat double 



• • • AND NOW our pal Mickey Mouse has gone hu- 
manitarian in his own Mickey Mouse mag getting 

the children throughout the Youessay to drink four glasses of 
milk daily in the interests of their own health the 

dairy farmers and the National Dairies with whom the 

tieup is made 

T T T 

• • • THE MAG is edited by Hal Home and is re- 
plete with interesting material and gags, of course 

which tickle the kids one shows Mickey on a weighing 

machine with a glass of milk in his hand "Oh, boy, I'm 

drinking milk on a big scale!" exclaims Mickey or 

another Mickey is on his knees balancing a bottle of milk 

on his nose while the other cartoon characters say in unison 

"That's a well balanced food" oh, well we 

have seen grownups laff uproariously at such absurdities on the 
screen. and kids love absurdities 

• • • BUT THERE is no doubt that this li'l mag is bring- 
ing home to thousands of children everywhere the ad- 
vantages of the milk diet leading stars of the various 

studios are cooperating with Mickey on his Milk Message 

as well as national celebs who have posed drinking milk 

to help the good work along this little mag has 

caught on 720,000 monthly going to 1,200,000 with 

the June issue each issue is being designed to hit a par- 
ticular field of child activity one recent number was dedi- 
cated to the Boy Scouts with Dan Beard, national Scout 
Commissioner, plugging over the value of milk in an interview 
what a sweet tie-up this is! and it can go on in- 

T T T 

• • • THE LAD isn't doing so tuff for himself at all 

referring to Joe Penner now averaging 16 grand 

every week! he gets a pile from his radio sponsors 

and collects the balance from his personals at the theaters 

where he works only on a 50-per-cent of receipts basis . that 
is the deal he has on the Loew Metropolitan time Marty 

Sampter, his manager, has been trying for years to get Joe 
over with scant results now look! 

• • «AT TODAY'S Cheese Club luncheon guests of 

honor will be Arthur Murray, dance impresario and Joe 

Swerling, scenario writer Joe will talk on newspapermen 

as scenario writers J. Maxwell Joice, film and legit press- 

agey may go back to Chi for the Summer on the World's 

Fair his late assignment Maxwell is now in our town 

doing some industrial research 

• • • FOR THE showing of "I'll Tell the World" at the 

Roxy starting Friday the U. P. is tieing in with a 

teletype machine located in the outer lobby . bulletins will 

come over the service from 11 a.m. till midnight for ten days 
starting today Al Sherman has been appointed publicity 

man for Mascot still continuing his work as crit of the 


▼ ▼ T 

• • »AN ADDRESS was given by Leon Bamberger of 
Radio yesterday to the Philadelphia M. P. Forum looking 
toward greater support of women's clubs for worthwhile pix 
At the Empey Club yesterday the dining room dis- 
closed a lot of representative film men including H. J. 
Yates, John D. Clark, Jules Levy, Jack Shapiro, Ralph Poucher, 
Ben Goetz, Jim Ryan, Joseph Plunkett, Felix Feist 

« « « 

» » » 

Tuesday, April 17, 193' 



(Continued from Page 1) 

to follow the conference. The com 
mittee representing exhibitors wil 
report public reaction to types am 
kind of pictures to productior 
chiefs. Producers invited the fullest 
criticism of their product and ex 
hibitors agreed to supply this. Ex- 
hibitors planned to secure audience 
reaction in all parts of country, 
analyze them and submit the sum- 
mary to producers. 

Producers pledged an all-indus- 
try effort to keep the screen free 
from offensiveness. It was agreed 
public wants quality rather than 
quantity. Louis B. Mayer, Irving 
G. Thalberg, Sam Briskin, E. J. 
Mannix, Winfield R. Sheehan, Al 
Kaufman, Fred Beetson, Joseph I 
Breen and B. B. Kahane represent' 
ed the producers. 

The exhibitors' committee will 
confer with independent producers 

British Equipment Firm 
Plans Branch in New York 

W. Vinton, England's foremost 
manufacturer of motion picture ap- 
paratus, such as cameras, labora- 
tory equipment and sound equip- 
ment for studio and location work, 
arrives in New York on April 20 
aboard the Berengaria to attend the 
S. M. P. E. convention in Atlantic 
City. While here, Vinton will ne- 
gotiate with Irving Browning and 
Saul Haber for a New York agency 
for his product. 

Raymond Gallagher 

Charles Brabin 

New York Boards Meet Today 

Matters of selecting headquarters 
and naming a joint secretary will 
be taken up at meetings of the New 
York local grievance and zoning 
boards today. The latter board will 
hold its session at the M. P. Club 
at noon and will pause long enough 
to be photographed. The other 
board meets at the Code Authority 

Local boards yet to meet to name 
secretaries and arrange other de- 
tails incidental to starting of opera- 
tions include those located in: Bos- 
ton, Philadelphia and Indianapolis. 


= 4 
•s am 





Tuesday, April 17,1934 


NIIDILL to sponsor bill 


(Continued from Page 1) 

& T., he has informed Robert Rob- 
ins, executive secretary of the Amer- 
ican Society for the Protection of 
the Motion Picture Theater in a 
letter. Robins has been urging the 
probe and has filed a brief with the 
I.C.C. setting forth the alleged 
dienel manner in which A. T. & T. domin- 



ph J 

ates the film industry. 

Robins has advised that A. T. & T. 
be confined to the telephone busi- 
ness and not permitted "to extend 
its monopoly into a private field 
where there is no public benefac- 
tion but only harm from its opera- 
tion." All patents held by A. T. 
& T. would be thrown into the 
public domain under the Robins 



Publix Claims Up Today 

Claims of Publix Enterprises 
trustees aggregating $110,000 will 
be considered at a meeting of 
creditors of the corporation at 2 p. 
m. today in the office of Referee 
Henry K. Davis. The trustees, Irv- 
ing Trust Co., seek $35,000 for their 
own services and $75,000 for attor- 
neys employed by them in handling 
the bankruptcy. 

George Gullette Reports Upturn in East 

Theaters in the eastern part of the U. S. and Canada are having an upturn in busi- 
ness, with many houses reopening and going for improvements in equipment, says 
George S. Gullette, associate producer and general sales manager of Gem Produc- 
tions, on his return from a trip through these territories. 

Steiner Gets Second Tyler Film 

Wm. Steiner has received a print 
of "Tracy Rides," the second Tyler 
feature produced by Reliable Pic- 
tures Corp. Steiner expects to take 
offices at 723 Seventh Ave next 

Winners in Sales Meet 

New Orleans — The entire Vita- 
graph force here gets two weeks' 
salary bonus for leading in the 
southern division sales and collec- 
tion contest. Luke S. Connor is 

Carolina Golf Benefit 

Charlotte — Led by H. H. Everett, 
president of the Jesters' Club and 
head of the Monogram exchange 
here, a golf tournament will be held 
May 14 at the Carolina Golf Course, 
with proceeds going to the needy 
film folk of this state. 

Nancy Sheridan for Films 

Chicago ■ — Nancy Sheridan, ap- 
pearing here in "The Shining Hour," 
will go to Hollywood directly after 
the show closes. 

Appealing Tri-Ergon Ruling 
Leo Brecher, Max Goldberg and 
Associated Cinemas within a few 
days will file an appeal with the 
Court of Appeals from the decision 
of the Appellate Division reversing 
action of the New York State Su- 
preme Court in dismissing the sound 
patents suit brought against them 
by American Tri-Ergon Corp., head- 
ed by William Fox. It is expected 
that the hearing will not take place 
until October as the court recesses 
during the summer months. 

Joseph McKnight Joins RKO 

Cincinnati — Joseph A. McKnight 
formerly salesman for Pathe, First 
National and Paramount has joined 
the local RKO sales staff. The ap- 
pointment was made by Jules Levy 
general sales manager. 

Charlie Ruggles in Auto Crash 

West Coast Bureau of THE FILM DAILY 
Hollywood — Charlie Ruggles is 
recovering from injuries received in 
an auto collision yesterday. An- 
other car skidded into his. 


(.Continued from Page 1) 
according to its prospectus in the 
solicitation of funds, "is now taking 
lay and legal counsel of those who 
have studied this question, and is 
collecting information from all parts 
of the country so that it may de- 
velop a comprehensive practical 
program of action to end block- 

Four Theaters in Ohio 

Reopening After Year 

(Continued from Page 1) 

Shelby; Rex, Alliance; Virginia, 
North Baltimore, and the Penn 
Square, Cleveland. H. L. Malone 
of Akron has leased the latter 

Federation Meets Tomorrow 

A meeting of the Federation of 
Independent Producers and Distrib- 
utors will be held tomorrow after- 
noon in the First Division offices. 
Harry H. Thomas will preside. 

Tone Down Front Displays 

Cleveland — Flambuoyant posters 
and large flapping signs in front of 
theaters are henceforth taboo by 
order of Service Director Eirick. 


Flawless materials and scientific production on modern equipment,designed and built 
by Consolidated, make "Certified Prints" the finest possible expression of the sound 
and action in your master negative. 

Consolidated film Industries, inc. 







Tuesday, April 17, 193 


(Continued from Pat/c 1) 

during the Washington code-draft- 
ing conferences last Fall. 

According to members of the Au- 
thority, any move toward prohibit- 
ing the policy would necessarily in- 
volve the holding of more hearings 
on this provision and finally obtain- 
ing the Presidential approval of 
whatever course was adopted. The 
ban was proposed by the exhibitoi 
association on Saturday, the closing 
day of its Los Angeles convention. 

24 Butterfield Houses 
Now Booking Vaudeville 

Detroit — Vaudeville units in com- 
bination with films are being booked 
into 24 houses of the Butterfield cir- 
cuit, dominating every important 
city in lower Michigan outside of 
Detroit. The units will play one to 
four-day stands, depending on size 
of town, and follow at intervals of 
10 to 12 days. Flesh as a permanent 
policy may follow this introduction. 

Reorganizing Swedish Company 

Stockholm — Aktiebolaget Svensk 
Filmindustri, principal operator of 
theaters and producer of films in 
Sweden, has undergone a reorgani- 
zation with a view to liquidating 
losses and effecting a more satisfac- 
tory agreement with Fastighets Ak- 
tiebolaget Hufvudstaden, which 
owns a large number of the theaters 
operated by the film company. Both 
of these concerns were controlled 
formerly by the Kreuger interests. 
Aktiebolaget Svensk Filmindustri 
controls and operates over 100 the- 
aters in Sweden, acts as distributor 
for two important European film 
companies, and is a producer of 
Swedish pictures. 

John Maxwell Heads K.R.S. 

London — John Maxwell is the new 
president of the K.R.S. , succeeding 
Sam Eckman, who has held the 
office in the renters' association for 
three years. 

Start Minneapolis Newsreeler 

Minneapolis — - Having obtained < 
building permit despite opposition 
from Al Steffes and Theodore Hays 
Art Johnson will immediately star* 
erecting his newsreel theater at 727 
Hennepin Ave. 

Cincy Variety Club Shindig 
Cincinnati — A dinner-dance will 
be held by the local Variety Club 
on Thursday at the Nethcrland 
Plaza Hotel. 

Superstition Works 

Newport. Ky. — Fire on Frid^v th" 
13th, destroyed the 2.500-sc-'t Hippo- 
drome, wilh a loss of $100,000, covered 
by insurance. The house belonged ti 
the Frankel Amusement Co. and was 
managed by Charles Mervis. A new 
theater is to be built immediately on 
the site. 




J^OY DEL RUTH is the latest di- 
rector to join the ranks of plane 
owners. A licensed pilot, the 20th 
Century director r-ecently purchased 
a five-passenger plane from a pri- 
vate owner and thus automatically 
becomes a member of the "Air 
Club" headed by Clarence Brown 
and Frank Borzage, M-G-M and 
Universal directors, respectively. 
Del Ruth's first long flight in his 
"ship" will be to New York, some 
time this month. 

▼ T T 

Ralph Staub is preparing to di- 
rect two Technicolor musical shorts 

at Warner Bros, coast studio. Staub, 
who has directed and photographed 
more than 250 short pictures, has 
been making Technicolor subjects 
at the Warner Bros, eastern studio 
the past year. Although he has 
presided at the camera appearances 
of more stars than any other indi- 
vidual in motion pictures, he has 
never made a film longer than two 

™ ▼ T T 

Porter Hall has arrived from 
New York and is making his home 
at the Hollywood Plaza while here 
for a part in M-G-M's production of 
"The Thin Man." 

Local Decision on Duals 
Urged by Harry Thomas 

The dropping or running of dou- 
ble-features is the exhibitors' own 
problem and should be handled bv 
individual situations, Harry H. 
Thomas stated to Film Daily yes- 
terday. "It has become the general 
idea that only independents will be 
hurt by the dropping of double-fea- 
ture bills if that should ever come 
to pass. That is a wrong concep- 
tion of the matter, as when one con- 
siders the business done yearly by 
major distributors through the sale 
to subsequent-run houses that dou- 
ble-feature with major product as 
well as independent, it is easy to 
surmise that the effect would be 
more far reaching than is generally 
considered," said Thomas. 

Showing Arty Films in Chicago 

Chicago — Association of Arts and 
Industries will hold a "Cinema Art 
Soiree" April 26 in the ballroom of 
the Drake Hotel at which eight 
films, privately owned in the east, 
will be shown. Among the subjects 
are Ferdinand Legere's "Ballet 
Mechanique"; "The Fall of the 
House of Usher," "The Afternoon 
of a Faun," "Oramunde," a syn- 
thetically photographed tone poem, 
and "The Night Blooming Cereus," 
a study of a flower's growth photo- 
graphed with a time telescope cam- 

No Change in Film Rights Sale 

Indications are that the Drama- 
tists' Guild committee appointed to 
consider revision of the regulations 
affecting the sale of film rights to 
plays will not recommend any 
changes. According to Louise Sill- 
cox, executive secretary of the 
Guild, no acceptable suggestion has 
been received by the committee, nor 
has it developed any plan of its 
own. The committee is composed of 
Edward C/hilds Carnenter. Morrie 
Ryskind. Howard Lindsay, Owen 
Davis and Marc Connelly. 

RKO is again releasing a com- 
plete one-reeler showing the thrills, 
spills and hazards of the recent 
Grand National Sweenstakes at Ain- 
tree, England, from start to finish. 

U. S. Films Hold Top Spot 
On South African Market 

Improved economic conditions in 
South Africa last year resulted in 
higher imports of films, with Amer- 
ican product continuing to hold 
top spot despite talk of British film 
inroads, according to a report to the 
U. S. Commerce Department from 
Trade Commissioner E. B. Lawson, 

Impose Tax on Carnival 

Jacksonville — ■ Court proceedings 
brought by the State of Florida on 
relation of W. F. Marlowe, taxpay- 
er, have resulted in a peremptory 
writ of mandamus lequiring the 
county tax collector to collect li- 
cense taxes on concessions operating 
at the Duval County Fair and Ex- 
position, which has been playing a 
week's stand here. Concessions are 
held by Royal American Shows, who 
have escaped tax by appearing un- 
der the title of a fair. 

Filing Clearance Complaint 
Kansas City — A complaint for 
presentation to the grievance board 
is being prepared against the clear- 
ance now given downtown theaters. 
Many exhibitors feel present clear- 
ance is not reasonable in view of 
current prices and double billings 

George Armstrong Dead 
Delaware, O. — George Armstrong, 
one-time manager of the Cleveland 
office of National Theater Supply 
died here last week. 

Lyons & Lyons Creditors to Meet 

First meeting of creditors of 
Lyons & Lyons, agency which was 
adjudicated bankrupt this week, will 
be held April 23 at 10:30 A. M. in 
the offices of Irwing Kurtz, referee. 

Chicago Rejects "Broken Shoes" 

Chicago — ■ "Broken Shoes," Am- 
kino film which played two weeks 
at the Cameo, New York, has been 
rejected by the Chicago censors. 
Another effort will be made to have 
it approved. 


(Continued from Pa<ie 1) 

man; Sidney R. Kent ' and H. M 

Legal — Austin C. Keough, chair 
man; J. Robert Rubin and Willarc 

Production — W. Ray Johnston 
chairman; J. Robert Rubin and H 
S. Bareford. 

Unfair competition (from outside 
the industry) — Ed Kuykendall. 
chairman; Charles L. O'Reilly anc 
George Skouras. 

Labor — Charles L. O'Reilly, chair- 
man; Willard Patterson and Major 
L. E. Thompson. 

Vaudeville — Charles Moskowitz, 
chairman; Sam Dembow, and Major 
L. E. Thompson. 

Administration of local griev- 
ance boards — R. H. Cochrane, chair- 
man; Nathan Yamins and H. S. 

Administration of local zoning 
boards — George J. Schaefer, chair- 
man; Charles L. O'Reilly and M. 
H. Aylesworth. 

The Code Authority is expected 
to act on the recommendations at 
its meeting Friday. 




Going Over Code Budget Again 

The Code Authority's plan for 
financing the code operation will 
again be scrutinized by its commit- 
tee on finance at a meeting Thurs- 
day, preliminary to submitting the 
matter to the NRA Administration 
at Washington for approval. Un- 
der a new Presidential order all 
budgets and assessments must be 
okayed by Gen. Hugh S. Johnson. 

First assessments to be made will 
cover the initial six months of the 
code year, beginning Jan. 1. Mini- 
mum amount to be paid by exhibi- 
tors is $12 annually. Bills will go 
out as soon as the NRA approves 
the financing system. 

Hitler Film at Majestic, Chi. 
Chicago — E. Cummings has Jeased 
the Majestic for a few weeks to 
show "Hitler's Reign of Humor." 

Kansas Bars Prizes 

Topcka. Kans. — Cash giveaways, by 
drawing lucky numbers, would be viola- 
tion of the state lottery laws, accord- 
ing to an opinion by Roy Boynton, 
attorney general. Though Colorado and 
Nebraska permit- the giveaway practice, 
Kansas won't, said Boynton. 

"Beyond Bengal" Preview on Ship 

D. J. Mountan, president of Show- 
mens Pictures, has arranged for the 
preview of Harry Schenck's "Be- 
yond Bengal" on board the Queen 
of Bermuda of the Furness Ber- 
muda Lines next Monday at 8:30 
p. m. Supper will be served follow- 
ing the screening. The event will 
be broadcast. 

Schcnck is to make personal ap- 
pearances with the showing of the 

Tuesday, April 17, 1934 


» » » » 


« « « « 


with William Gargan and Marian Nixon 
Columbia 75 mins. 


Weak on plot but capably acted by a 
H good cast, this picture is best-suited for 
neighborhood houses. Marian Nixon loses 
her job and comes under police scrutiny 
when a gang of fur thieves using a female 
decoy switch the checks at the cloakroom 
where Marian works and steal a $10,000 
fur coat. William Gargan and his partner, 

brusque blowhard, are the detectives 
turned loose on the case. The partner is 
all for jailing Marian, but Gargan releases 
her, begins visiting her and they become 
engaged. To acquire a trousseau, Marian, 
all unknowingly, gets a job in the fur store 
run by the fur thief ring. When Gargan's 
partner suddenly drops in on the store 
Marian is sent on a phony errand with the 
$10,000 stolen coat which had just been 
returned. She takes the coat home and 
there Gargan's partner is waiting for her 
and jails her. The balance of the film is 
devoted to Gargan's successful effort to 
clear Marian and the roundup of the crooks. 

Cast: William Gargan, Marian Nixon, 
Paul Hurst, John Miljan, Harold Huber, 
Greta Meyer, Jos. Crehan, Ncel Francis, 
Francis McDonald and Charles Brcwne. 

Director, Howard Higgin; Author, George 
Waggner; Cameraman, Benny Kline; Film 
Editor, Jack Rawlins. 

Direction, Fair. Photography, Good. 




; ! 01 


("The Country Schoolmaster"), in German; 
produced by Ufa; directed by Carl Heinz 
Wolff; with Olga Tschechowa, Hans 
Schlenck, Marianne Hoppe, Heinrich Heilin- 
ger, Brigitte Horney, Guenther Ballier. At 
the 79th St. Theater. 

Enjoyable rural drama designed to aid in 
the Nazi back-to-the-farm movement. 
Story has a pleasing romantic angle, while 
the lanscape scenes are very good. 

man; produced by Ufa; directed by Erich 
Engel; with Brigitte Helm, Willy Eich- 
berger, Otto Wallburg, Paul Wegener, 
Lissy Arna, et al. At the Yorkville The- 

Fairly entertaining drama about a crook- 
ed banker and his secretary whose love 
affair with another employe is obstructed 
by the entanglements in which her boss 
involves her. 

Ambassadors of Beauty 

New Orleans — American films lead 
the world in fine display of beauty 
and hairdressing. Vernon of Vernon 
Laboratories told the American Cos- 
meticians' Ass'n in convention here re- 
cently. "American movies are the lesd- 
ing models of the world in beauty 
culture — in hair culture," he declared. 



with Roger Pryor and Gloria Stuart 
Universal 68 mins. 


Lacking any big punch ingredients to give 
it a good box-office draft, this production 
will find its chances limited to the less 
discriminating clientele. The yarn revolves 
around Roger Pryor, a fast-talking insur- 
ance salesman, who likes to play around 
with showgirls, principally Gloria Stuart 
and Shirley Grey, but objects to his own 
sister, Marian Marsh, going into the the- 
atrical business. Marian does it on the 
sly, however, getting into the place where 
Gloria works, and being rescued by the 
latter from a tight fix. Roger has fallen 
in love with Gloria but believes she is 
just a playgirl. The usual mixup, misun- 
derstanding, etc., develop, and in the end 
he does a happy fadeout with Gloria. The 
cast does a good job. Musical numbers 
are fairly pleasing. 

Cast: Roger Pryor, Gloria Stuart, Shir- 
ley Grey, Onslow Stevens, Marian Marsh, 
Eddie Wilson, Merna Kennedy, Lucille 
Gleason, Mickey Rconey, Noel Madison, 
Gloria Shea, Clarence Wilson, John Dar- 

Director, Harry Lachman; Author, Harry 
Sauber; Adaptors, Chandler Sprague, Jos- 
eph Santley; Cameraman, Charles Stumar; 
Recording Engineer, Gilbert Kurland; Mu- 
sic, Scheck, Ccnrad, Mitchell and Gottler; 
Editor, Milton Carruth. 

Direction, Okay Photography, Good. 


"Sweetest Story Ever Told" 

Principal 10 mins. 

Nice Sentiment 

In charming backgrounds of Span- 
ish missions and pastoral country- 
side, photographed in Magnacolor, 
this subject includes illustrated ver- 
sions of two songs, "Juanita," with 
descriptive action by a pair of Span- 
.sh lovers, and "Sweetest Story Ever 
Told," a woman's reverie illustrated 
in flashback. Musical and vocal ac- 
companiments are excellent, and the 
subject as a whole is quite enjoy- 
able. It's labeled an O'Connor-Pet- 
tibone production. 

"Peacock Throne" 

(Port O'Call Series) 

Wm. Pizor 10 mins. 


Interesting travel subject showing 
some of the splendors of India with 
its castles and mosques, and espe- 
cially the site of the famous Peacock 
Throne. Many unusual views are 
presented of native customs, and the 
squalor and primitive customs of the 
natives contrasting with the archi- 
tectural wonders. A nice descriptive 
narrative makes this a very inter- 
esting subject. 


with Robert Armstrong, Dixie Lee 
Monogram 72 mins. 


This is a very Hollywoodish tale that 
sounds as if it was written by some writers 
who are totally unfamiliar with conditions 
as they exist in the Manhattan written 
about. Plot, treatment, direction and act- 
ing are all of a par and the result is a 
film that sounds improbable and some- 
times impossible. Robert Armstrong is the 
chauffeur who returns home to find his 
society boss, Dixie Lee, and her sister, 
are peniless, due to some fast work of 
their family banker. He takes charge of 
3f fairs, trying to keep the girls with a roof 
ever their heads and food to eat, for all 
they have left is their Park Avenue pent- 
house on which the rent has been paid 
for some months. So the chauffeur and 
the maid contrive to keep things going. 
The two society sisters learn what it is rd 
work for a living, while Robert scouts 
around keeping the larder supplied. It 
all winds up with the maid marrying the 
son of a rich dame from Nevada, the sis- 
ter getting her rich boy friend, and the 
chauffeur and the heroine deciding to 
hook up. 

Cast: Robert Armstrong, Dixie Lee, 
Franklyn Pangbom, Nydia Westman, Helen 
Flint, Harold Waldridge, Cecile Cunning- 
ham, Herman Bing, Harrison Green, Edward 

Director, Leonard Fields; Author, Cornell 
Woolrich; Adaptors, Leonard Fields, David 

Direction, Weak. Photography, Okay. 


(In French, with English introduction) 
Capt. Auten 54 mins. 


With a short introductory talk in Eng- 
lish by Dr. Clyde Fisher of the American 
Museum of Natural History, this French 
production is easily understandable to gen- 
eral audiences and contains enough fasci- 
nation to hold the interest of more than 
class audiences. On the theory that, since 
the earth had a begining it must also have 
an end, the noted French astronomer, Ca- 
.iiille Flammarion, conceived the possibility 
of this end coming about as a result of a 
collision with a big comet. The probable 
results of such a collision are melodra- 
matically illustrated in the cosmic disorder 
as well as in the havoc it plays with the 
humans on the earth. And it all winds up 
with the intimation that a new and hap- 
pier earth will be born. The technical 
work and photography assume a major im- 
portance in depicting the story, and from 
these standpoints alone there is much of 
interest in the picture. 

Cast: Victor Francen, Collette Darfeul, 
Sylvia Grenade, J. Brindeau, Georges Col- 
lin, Abel Gance. 

Director, Dr. V. Ivanoff; Author, Camille 
Flammarion; Dialoguer, Jean Boyer; Amer- 
ican Adaptation, H S Kraft; Cameramen, 
J Kruger, P. Roudakoff; Art Director, D. 
Perrier; Recording Engineer, R Bandouin; 
Editor, F. Salabert. 

Direction, Good Photography, Fine. 

# ^ f 5 nn 



Above the 8th 

Floor $6.00 

and up 

Enjoy the comforts of * 
parlor and bedroom suite. . . . 
All rooms equipped with 
combination tub and shower 
bath, and running ice water. 
Ideal location — adjacent to 
shopping, business and the- 
atre districts. 




.JU-- % »4 




Story by S. K. LAUREN 

Adaptation and screen play by JO SWERLING 

Directed by DAVID BURTON 

fyaaked k 



*Uui * ,-.-•» . .**■&***«** 


Intimate in Character 
Internationa! in Scope 
Independent in Thought 

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tflerf y€CI\, WfDNE$E)Ay, APRIL IS, 1934 



Encourage Indep't Producers 


14 of Paramount^ 1934-35 Films Already Under Way 


. . . on production parade 


NO OUTFIT on the Coast will make 
MORE pictures for 1934-1935 than 
Paramount . . . Studio now finishing up 
last EIGHT for this year . . . Entire SIXTY 
for coming year practically set . . . SYS- 
TEM . . . Everywhere one goes, SYSTEM, 
precision, efficiency . . . SIXTY writers 
working under one roof ... 21 directors 
... 72 players under CONTRACT . . . 
SYSTEM . . . AL kaufman, in charge dur- 
ing the absence of MANNY cohen, has 
work for entire studio charted for every 
MINUTE of the time as precisely as course 
of ocean liner . . . NEW administration 
building under way . . . Too bad gardens 
must give way to NEW order of things but 
biz is BIZ . . . Paramount POLICE dudiest 
in Hollywood . . . That does NOT mean 
they are NOT tough . . . High noon studio 
traffic reminds one of 42nd street & Fifth 

WE LOOKED in on WESLEY ruggles 
doing the GREAT MAGOO ... One 
can usually SMELL a hit coming and this 
one looks like the McCOY . . . "Murder in 
the Vanities" about ready and MUCH ex- 
pected of it ... We TOSSED a kiss tc 
that GREAT show-woman MAE west now 
shooting "It Ain't No Sin." Noontime eati 
in Paramount Studio Cafe with AL kauf 
man . . . BEN bernie RIBBING mr. BING 
crosby . . . Burns & GRACIE alien . . 
The charming CAROLE lombard . . . BILL 
fields and ERNST lubitsch, two irrepres 
sibles ... sky rider BOGY rogers . . 
EARL carroll looking toward Broadway . . 
TEN MILLION in talent eating ONE dol 
lar lunches. 

spirit . . . Production PERSONNEL 
filled with splendid ENTHUSIASM . . . 
MANNY cohen is doing a GREAT job and 
the rejuvenated spirit of that GRAND lit- 
tle fighter ADOLPH zukor and his PARA- 
MOUNT is manifest everywhere ... We 
HEAR he plans to spend MOST of the 
summer here.. . . NO studio over the 
YEARS can boast of more bull's-eye hits 
.^^%ramounf is BACK; make no mistake 
about THAT. 

35 Pictures Currently in 

Various Stages at 

Coast Studios 

West Coast Bureau of THE FILM DAILY 

Los Angeles — Paramount's studio 
reports a total of 35 features in 
various stages of production, with 
14 of them belonging to the new 
season's program. Seven produc- 
tions are in actual work before the 
cameras, five being for this season 
and two for next year. Twenty are 

{Continued on Page 9) 



West Coast Bureau of THE FILM DAILY 
Hollywood — Nine RKO produc- 
tions are now in preparation for 
early shooting. Four features are 
in the cutting rooms and six are in 
work. Those being prepared are 

(Continued on Page 9) 

More Percentage Deals Seen 

Major distributors will seek to make 
more film deals on a percentage basis 
during the new selling season, accord- 
ing to Sidney E. Samuelson, president 
of Allied, yesterday. He said current 
shortage of first-class product would 
aid them. 


Frank Phelps, formerly assistant 
zone manager for Warner's Ohio 
Theaters, succeeds Willard Patter- 
son in the New York office as la- 
bor contact and supervisor of east- 
ern houses. Patterson has joined 
George W. Trendle to operate Para- 
mount's Detroit houses. Phelps has 

(.Continued on Page 3) 

Wra. Goldman and U. A. 
In Phiily Theater Deal 

Philadelphia — Under a deal asso- 
ciating him with United Artists, 
William Goldman is understood ne- 
gotiating to take over Keith's, 2,- 
200-seat downtown house. Goldman 

(Continued on Page 9) 

Bryan Foy Exchanges 

Are Increased to 21 

West Coast Bureau of THE FILM DAILY 

Hollywood — Addition of three new 
exchanges, making a total of 21, is 
announced by Bryan Foy Produc- 
tions. New offices are in Salt Lake 
City, Des Moines and Atlanta, under 
management of Allen Gorrell, Ralph 
Branton and L. W. Merritt, respec- 
tively. The exchanges handle all 

(Continued on Page 3) 

$181,562 is Assessed on 

7,890 Houses Under 

the Code 

Total of 7,800 theaters which 
have assented to the code will pay 
■ iSl i 562 of the estimated annual 
cost of $360,000 of operating its 
machinery, while the balance, $178,- 
638, will be borne by producers and 
distributors. This was indicated 
yesterday by the assessment plan 
announced by the Code Authority, 
following its approval by the NRA 
Administration at Washington. 

Assessment blanks were mailed 

(Continued on Page 6) 


Play Dates for Any Good Film 
Urged by Exhih Organization 

Allied Eastern Meeting 
Is Being Held Next Week 

First of a series of meetings of 
Allied regional committees will take 
place Tuescay and Wednesday at 
the Park Central Hotel, when an 
Eastern conference of leaders of the 
exhibitor association will be held, 
President Sidney, K Samuelscn an- 
nounced yesterday, ■ following- a ses- 
sion of Allied Theaters of- New Jer- 

(Continucd on Page 3) 

Wc.t Coast Bureau of THE FILM DAILY 
Los Angeles— The M.P.T.O.A. ex- 
ecutive committee and a committee 
representing the Independent Pro- 
ducers Association were in complete 
accord that encouragement for any 
good picture should be given by way 
of play dates regardless of who 
produced it. While the M.P.T.O.A. 
would not recede from its opposition 
to double bills, it felt independent 
producers should be encouraged- in 
{Continued on Page 6) 

All officers and directors of Fox 
Film were re-elected at yesterday's 
annual meeting of stockholders. The 
directors are: Sidney R. Kent, W. 
C. Michel, John D. Clark, Harley 
L. Clarke, H. Donald Campbell, Rich- 
ard F. Hoyt, Hon. Daniel O. Hast- 
ings, Arthur W. Loasby, Ernest W. 
Niver, Herman G. Place, Seton Por- 
ter and Sydney Towell. 

Following the stockholders meet- 

(Continued on Page 3) 

Fighting Penna. Censors 



Philadelphia — A new angle of at- 
tack upon Pennsylvania censor 
board actions was decided upon by 
the M. P. T. O. of Eastern Penn- 
sylvania yesterday when it endorsed 
move of the state Civil Liberties 
committee to publicize eliminations. 
The association voted to write' to 

(Continued on Page 9) 

K. C. First-Runs at Par 

Kansas City — Opening of the Tower 
this week by Barney Joffee gives Kansas 
City seven first-runs, the largest num- 
ber since 1929. The Tower, formerly 
the Pantages, has vaudeville. It did 
turnaway business on the opening day. 




Wednesday, April 18,1934 

Vol. LXV, No. 90 Wed.. Apr. 18, 1934 5 Cents, 


Editor and Publisher 

Published daily except Sundays and Holidays 
it 1650 Broadway, New York, N. Y.. 
by Wid's Films and Film Folk, Inc. J. W 
Alicoate, President, Editor and Publisher , 
Donald M. Mersereau, Secretary-Treasurei 
and General Manager; Arthur W. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
Lvhtor. Entered as second class matter, 
May 21, 1918, at the post-office at New York, 
N. Y., under the act of March 3, 1879. 
Terms (Postage free) United States outsidi 
of Greater New York $10.00 one year; 
months, $5.00; 3 months, $3.00. Foreign, 
$15.00. Subscriber should remit with order. 
Address all communications to THE FILM 
DAILY, 1650 Broadway, New York. N. Y. 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739. 
Cable Address: Filmday, New York. Holly- 
wood , California— Ralph Wilk, 6425 Holly 
wood Blvd., Phone Granite 6607. London- 
Ernest W. Fredman, The Film Renter. 89-91 
War, lour St., \V. I. Berlin— I. ichtlnUlhuehne 
Friedricbstrasse, 225. Paris— P. A. Harle, La 
Cinematographie Francaise, Rue de la Cour 
ies-Noues. 19. 





Am. Seat 5^8 

Columbia Picts. vtc. 29'/ 8 

Con. Fm. Ind 4'/ 4 

Con. Fm. Ind. pfd.. 15% 

East. Kodak 92l/ 4 

Fox Fm. "A" 16 7 /8 

Loew's, Inc 34V'4 

do pfd 97 

Metro-Goldwyn. pfd. 25% 

Paramount cffs. . 5 3 <s 

Pathe Exch 3y 4 

do "A" 21% 

RKO 31/2 

Univ. Pict. pfd 45V4 

Warner Bros 7% 


Technicolor 10 

Trans-Lux Z'/i 


Gen. Th. Eq. 6s40 lO'/i 
Gen. Th. Eq. 6s40 ctfs. 9 
Keith A-0 6s45 71 

Loew 6s 41 ww 101 1 

Paramount 6s47 ctfs. 53 Vi 
Par. By. 5l 2 s51 38 

Par. 5V 2 s50 ctfs. 53 Jj 
Pothe 7s37 97 

Wainrr's 6s39 64% 


Low Close Chg 

5i 8 5% 

29i/ 8 291/s + l/ 2 

4 4—'/8 

15% 15% 

911/4 91% — 5 /i 

16 I6V2 + 3/. 

333/s 341/4 + l/ 2 

97 97 

25% 25% 

5i/8 5% 

3 31/4 + 1 

21 21% + 5/ t 

3% 3% — l A 

45 45+1 

71/2 73/4 


9% 10 

23 s 2 1/ 2 + W 


97/8 10 Vl + Vi 

8% 9 

71 71 — VL 

01 101 

531/4 53% 4. !/, 

38 38 

521/2 53 Va — '/a 

97 97 

63l/ 4 641/2 + 3, 

Silent Western Revival 

Atlantic City — A season of revivals 
of silent westerns is being considered 
by Tom Endicott. owner of th; Dude 
Ranch setup on the Boardwalk here. 
He has acquired a screen and is now 
negotiating for product. Orchestra 

will accompany the pictures, with danc- 
ing and cowboy entertainme-nt on tha 
side. In addition he plans to star as 
many western film heroes as 
through the summer. 

"Scarlet Empress" 

I Hollywood Preview) 
"bcarlet Empress,'' Paramount entry in the costume picture sweepstakes, is a winner. 
It is one of the most lavish. trUy stupend< us productions made since the advent of 
talking pictures. Direction by Josef von Sternberg is very praiseworthy and he has 
used high tilling backgrounds to advantage. The picture has its lighter moments that 
relieve Ihe sombreness of the production. Marlene Dietrich is regally beautiful in the 
title role. Sam Jaffe ot the Theater Guild appears as the insane Grand Duke Peter. 
Louise Dresser plays Empress Elizabeth and John Lodge is Count Alexei. Scenario 
is by Manuel Komroff, a graduate ot THE FILM DAILY. Orchids should be tossed to 
Bert Glennon tor photography and to the art directors who are not billed. Musical 
score adds much to the entertainment values. Picture rises to a stirring climax with 
horsemen riding wildly through the palace to cheer the new Empress Catherine. 


Myers Answers Majors 
On Review Testimony 

Washington Bureau of THE FILM DAILY 
Washington — Abram F. Myers. 
Allied chairman and counsel, has 
filed a statement with Chairman 
Clarence Darrow of the National 
Recovery Review Board taking ex- 
ception to the charges of major 
companies that the recent testimony 
by independents before the Board 
was not entirely on the up and up. 
Myers said he had not yet seen a 
copy of the brief filed by the pro- 
ducers, but had read trade paper 
summaries of it. He disputes vari- 
ous contentions made in the brief. 

New 1,200-Seat House 

Being Built at Coney 

Herman Wingarten, Brooklyn real- 
tor, has filed plans for a 1-200-seat 
house to be erected at Surf Ave. and 
West 32nd St., Coney Island. Con- 
struction is to start by Sept. 1. C. 
A. Sandbloom is the architect. 

Array of Stars Lined Up 
For Naked Truth Dinner 

Among star talent already lined 
up by Sam and Arthur Lyons for 
the A.M.P.A. Naked Truth Dinner 
at the Hotel Astor on Saturday eve- 
ning are George Jessel, Jack Ben- 
ny, Jimmy Savo, Gloria Swanson, 
Morton Downey, Nita Naldi, Three 
Ritz Brothers, Mae Murray, Irene 
Rich, Frances Williams, Phil Baker, 
Helen Ford, Emil Boreo, Mary Liv- 
ingstone, Jans and Whalen Dor- 
othy Mackaill, Jack Campbell, H. 
Savoy and others. 

General Foods has bought the 
broadcasting privileges for the pro- 
gram under arrangements put 
through by Ken Hallam of RKO. 

Fox Branch Changes 

Paul S. Wilson, formerly special 
representative in Memphis for Fox, 
has been named manager of the 
company's Atlanta branch. George 
W. Fuller, who has been in charge 
of the latter exchange, assumes the 
managership in Kansas City. 

Edward English has been named 
manager for Fox in Montreal and 
Marry J. Bailey has assumed a sim- 
ilar post at Toronto. 

Cut-Rates to Gobs Unfair 

Theaters which issue free or cut- 
rate tickets to members of the U. 
S. Navy are violating the unfair 
c: ^petition clauses of the code, the 
Code Authority yesterday advised 
Howard S. Cullman of the Roxy. 

Record Number Attend 

Gov't Film Showings 

Washington Bureau of THE FILM DAILY 
Washington — Films supplied by 
the Bureau of Mines were shown 
on 17,683 occasions and seen by 
1,455,330 persons in the first three 
months of this year, according to 
M. F. Leopold, suprevising engineer 
of the motion picture production 
section of the Bureau. This is the 
largest circulation for the Bureau's 
films in any three-month period, 
says Leopold. He adds that, owing 
to the interest schools are taking 
in visual education, these figures 
will be largely increased within the 

Town Hall Club Forum 
Holds Movie Discussion 

Careful selection of pictures by 
parents and the backing of better 
type films by influential groups 
were urged by C. C. Pettijohn, 
speaking at the Tue.sday Luncheon 
Forum of the Town Hall Club yes- 
terday, as methods of encouraging 
higher grade pictures. Pettijohn 
spoke extemporaneously following a 
talk by Henry James Forman on 
"What the Movies Are Doing to 
Our Children," in which Forman 
quoted data from his book, "Our 
Movie Made Children," one of the 
Payne Foundation series. Petti- 
john also came to the defense of 
block booking as an industry neces- 
sity and voiced the opinion that 
eventually there should be separate 
theaters for children and adults. 

Service Union Threatens 
Strike by Next Saturday 

Following refusal yesterday of 
circuit representatives to negotiate 
with Chas. C. Levey, secretary of 
Local 118, service union, until he 
makes clear whom he represents, 
Levey said that a strike of service 
employes would be called in all New 
York theaters by Saturday. The 
theater executives who met yester- 
day on this issue included Major 
L. E. Thompson, Charles O'Reilly, 
Harry Brandt, C. C. Moskowitz, 
Jack Bannon, Louis Frisch, Sam 
Rinzler, Willard Patterson, F. N. 
Phelps and George Skouras. 

Lockhart in New Nature Short 

Gene Lockhart, appearing cur- 
rently on the Broadway stage in 
"Ah, Wilderness," has just com- 
pleted another nature short for 
Pathe Pictures. 


7 I We'd advise you to date this one | 

I | right now! ELISSA LANDI in | 

I j "Sisters Under The Skin", with . 

I Fiank Morganjoseph Schildkraut 

1 . Directed by David Hurton. . 

Wednesday, April 18,1934 


(Continued from Page 1) 

been with Warner for four years. 
Prior to that he was western divi- 
sion manager for RKO and at one 
time was general representative for 
the Shuberts. 

Bryan Foy Exchanges 

Are Increased to 21 

(.Continued from Page 1) 

product of the Foy studios in addi- 
tion to other pictures. The ex- 
change group was started prior to 
making "Elysia" and "Sterilization," 
Foy's most recent releases. 

Payment to Para. Trustees 
Henry K. Davis, referee, has au- 
thorized payment of $18,266.56 to 
Root, Clark, Buckner & Ballentine. 
counsel for Paramount Publix trus- 
tees for their disbursements in this 
capacity. Meeting of the com- 
pany's creditors scheduled for yes- 
terday to continue examination of 
officials was put off until May 1. 

Davis yesterday took under ad- 
visement claims by Publix Enter- 
prises trustees for amounts aggre- 
gating $110,000 for their own ser- 
vices and those of their attorneys. 

New York Boards Lease Quarters 

The New York grievance and zon- 
ing boards, at separate meetings 
yesterday, decided to establish head- 
quarters at 1560 Broadway, where 
space is being leased on the 10th 
floor. The former meeting took 
place at the Code Autority office, 
while the latter was held at the M. 
P. Club. John C. Flinn, executive 
secretary of the Code Authority, 
addressed both gatherings, explain- 
ing the duties of the local board 
members. The zoning committee 
meets again today, the grievance 
group next week. 

"Scrappy" Footwear Tie-up 

Columbia has granted an exclu- 
sive license to American Felt Slip- 
per Co. of New York to manufac- 
ture a line of "Scrappy" footwear 
which will consist of bedroom slip- 
pers, beach sandals, athletic shoes, 
and dress oxfords. 

Charlie Brennan Resigns 

Hartford — Charlie Brennan, re- 
signed as manager of the Poli, has 
been replaced by Harry "Watts. 
Loew executives recommended the 
Watts appointment. 

Warners Win Title Suit 

Warner's exclusive right to the use 
of the title "Gold Diggers" for a 
motion picture was upheld in a ruling 
yesterday by Judge Augustus N. Hand 
of the U. S. Circuit Court of Appeals. 
The action was against Majestic Pic- 
tures and Capitol Film Exchange as a 
result of the release of "Gold Diggers 
of Paris." The decision, reversing that 
of the District Court, is said to be the 
first of its kind. Morris Ebenstein of 
Warner's legal department acted for the 


— « 


• • • THERE IS a very definite hum to activities under 
way at the Fox studios and has been for some time 
and this healthy and happy condition is reflected throughout the 
home offices over on Tenth Avenue for this company is in 

the midst of the greatest activity in production experienced 
since the reorganization 

• • • SO IT becomes a matter of more than routine busi- 
ness that the annual meeting yesterday resulted in the 

re-election of the group of officials who brought the or- 
ganization from a $7,000,000 deficit to a $1,400,000 profit in the 

39-week period ending Dec. 30, 1933 to those who read 

beneath the .surface it means that this same group of 

execs who have pulled the company through the dark days 

are beginning to hit their stride so that from now on the 

tip-off is "Watch Fox!" they'll be worth watching 

for here is a seasoned bunch of officials who are so inured 

to Tough Sledding that now that they are in the clear 

with the runway stretching smooth ahead are in a 

fair way to set the pace for the entire industry and get 

the jump on the rest of the gang if they don't watch out. 

• • • IT IS a circumstance that will redound to the ever- 
lasting credit of the Fox management . . .,. that throughout all 
this rehabilitation the important personnel remained prac- 
tically intact politics is out the business, of various 

groups working at cross purposes no longer exists so the 
same gang that has gone through the fire together are all set 
to put the organization over for the greatest period of prosper- 
ity in its history that is the Spirit of this Fox outfit 

they have a quiet air of confidence and assurance that is un- 
mistakable to a casual intruder like ourself 

• • • AND AMONG the directorial staff this esprit 

de corps runs high 12 directors who have already made a 

total of 175 pictures for the company are scheduled to 

raise the figure to 186 in the next few weeks when pro- 
ductions now filming or preparing are completed John 

Blystone, whose record of 61 features ranks him as the pioneer 

director of the company, finishes his 62nd this week 

John Ford is nearing the conclusion of his 36th David 

Butler is well along with his 18th while James Tinling 

lists his current pix as his 13th 

• • • A CHAT with Charles E. McCarthy directing the 
advertising and publicity forces convinces that Optimism 

runs high . . .,. he points to the recent successes and many 

fine offerings on the way practically an unlimited supply 

of fine product then he touched on his various associates 

and the splendid work they are doing in this Grand March back 
to the head of the column Sidney Kent, the Wizard ...... 

(a title he has easily earned — on the record) W. C. Michel, 

in charge of home office organization and general administrative 

work Sydney Towell, treasurer, and Board member 

John Clark, general manager of distribution Winfield 
Sheehan, in charge of production and Bill Kupper and 
Eddie Grainger, western and eastern divisional managers re- 

T T T 

• • • YES, SIR there is that Certain Atmosphere 

over at the Fox home offices that tells its story unerringly 

to the trained observer and it therefore becomes a matter 

for felicitation on the part of the entire industry the Fox 

outfit is definitely on the way the splendid product com- 
ing along is something for exhibs to get excited about 

« « « 

» » » 


(Continued from Page 1) 

ing the directors re-elected the fol- 
lowing officers : 

Sidney R. Kent, president; Wil- 
liam C. Michel, executive vice presi- 
dent; Winfield Sheehan, vice presi- 
dent in charge of production; Syd- 
ney Towell, treasurer; Felix A. Jen- 
kins, secretary; John P. Edmondson 
and J. H. Lang, assistant secretar- 
ies; W. S. Bell and R. B. Simon- 
son, assistant treasurers. 

Allied Eastern Meeting 
Is Being Held Next Week 

(Continued from Page 1) 

sey. Expansion plans will be dis- 

Attendance at the sessions will 
include, in addition to Samuelson: 
Walter Littlefield and Eddie An- 
sin, both of Boston; Abe Stone of 
Albany, William Smalley of Coop- 
erstown, N. Y.; Robert Goldblatt of 
Tarrytown; E. F. Tarbell of Al- 
bany. Herman Blum and Arthur 
Price will represent the Allied 
Maryland unit. Total attendance 
is expected to be about 20. Little- 
field, Eastern regional vice presi- 
dent, wijl preside. 

Dallas to Fete Frank Buck 

Dallas — When Frank Buck reaches 
his home town here this week to 
appear with his "Wild Cargo" at 
the Melba he will be accorded a 
gala reception, including two pa- 
rades, flash premiere, dinners to 
Buck by the Kiwanis and Rotary 
clubs, and other events. Herb Mac- 
Intyre, RKO district manager, is 
cooperating with the theater in 
staging the big celebration. He also 
is arranging for the formation of 
a Frank Buck Boys Club. 

Not Reopening Vaude Clauses 

Owing to the fact that reopening 
of the code to act on recommenda- 
tions of the Code Authority's vaude- 
ville committee will necessitate re- 
opening of all clauses, Division Ad- 
ministrator Sol A. Rosenblatt is "un- 
willing at this time to recommend 
to the President" that such steps 
be taken, the Code Authority an- 
nounced yesterday. 

Col. Fred Levy Glen Allvine 

Louis N. Cohen 

} cn*ta*i WILL WANT 



The tender, rapturous, impassioned 
love . .. of Richard Aldington's interna- 
tional best-seller . . . lifted to glorious 
heig iliant acting of its 


MEM l:MK; 

\1 HI i 1 


;of Wm i ¥ . : : s if ill© m i m i @ m 


(.Continued fiom Page 1 ) 

making product and that inde- 
pendents have a definite place in the 
industry because of the necessity for 
new and independent ideas in pro- 
duction. Independents were com- 
mended for their efforts and M. P. 
T. 0. A. again went on record as 
endorsing production of fewer pic- 
tures, feeling that this is the only 
way quality product can prevail. 
Trem Carr, I. E. Chadwick and J. 
Boyce Smith represented the inde- 


Wednesday, April 18, 1934 

Grotto-Paramount Contest 

Atlantic City— The Grotto na- 
tional convention to meet here last 
week in July, will carry out a 
"brains and beauty" contest in 150 
cities through a tieup with Para- 
mount Studios, winner to get a film 

New House for Beacon 

Beacon, N. Y. — Louis Baracca, 
who operates the Apollo here, has 
arranged for the installation of 
RCA Victor High Fidelity sound in 
a new theater which he will open 
soon in the middle of the town. 

Paramount Gets Ogden House 

Ogden, Utah — Paramount-Publix 
has leased the Lyceum theater. 
owned by S. B. Steck of Los An- 
geles. Steck will devote his time 
to his coast houses. 


Hotel in Hollywood 

S 2.50 up. Single 
$3.00 up, Double 

Special weekly and monthly rates 

The Plaza is near every- 
thingto see and do in 
Hollywood. Ideal for bus- 
iness or pleasure. 

Every room has private 
dressing room, bath and 
shower. Beds "built for 
rest." Every modern con- 
venience. Fine foods at 
reasonable prices. Conven- 
ient parking for your car. 

Cbas. Danziger, Mgr. 
Eugene Stern, Pres. 
The "Doorway of Hospitality" 
Vine at Hollywood Blvd. 

Allocation c 


Assessment by 



ode Auth 



Theaters Which H 





t to the Motion 




To 25,000 

Theaters with seating 
capacity under 500 — ■ 
basic rate 


512 a yr. 


Theaters with seating 
capacity over 500 — 
basic rate 



a yr. 



1st run — 676 
Subsequent run — 448 


a yr. 
a yr. 



1st run — 266 
Subsequent run — 553 


a yr. 

a yr. 



1st run— 74 
Subsequent run — 283 


a yr. 
a yr. 



1st run— 75 
Subsequent run — 153 


a yr. 
a yr. 



1st run — 88 
Subsequent run — 134 


a yr. 
a yr. 



1st run — 120 
2nd run— 178 
Subsequent run — 571 


a yr. 
a yr. 
a yr. 





Extend Time for Posting 
Code's Labor Provisions 

Washington Bureau of THE FILM DAILY 
Washington — Employers who have 
not yet received application forms 
for official copies of labor provi- 
sions of the Codes under which they 
opeiate for posting in their estab- 
lishments will have until May 15 
to apply for the posters, it was 
announced by the NRA. 

Under a recent order, all employ- 
ers are required to post in con- 
spicuous places throughout their 
plants or buildings official NRA pla- 
cards quoting the labor provision? 
of the Code applicable to the es- 
tablishment. The posters are dis- 
tributed through Code Authorities. 

Marcy to Handle Astor Pictures 

Marcy Pictures Corp. signed yes- 
terday to distribute Astor Pictures 
product in Greater New York and 
Northern New Jersey. The deal in- 
cludes twelve three-reel Bud N' 
Ben westerns, three of which have 
been released, and "Killers of the 
Chaparral" and other shorts. "Rain 
bow Riders," the fourth Bud N' Ber 
western will be released April 25. 

"Merry Widow" in French 

Wc t (oust Bureau of THE FILM D m ' 
Hollywood — Ernst Lubitsch is 
making a French version of "The 
Merry Widow," simultaneously with 
his direction of the English produc- 
tion. Marcel Vallee and Fifi D'Orsay 
are included in the cast of the 
French edition. 

Marion Davies on Air 

Marion Davies will be interviewed 
this afternoon by Louella Parson 
on a nation-wide hookup, received 
lrcally over station WABC at 1:15 

"We're Not Dressing" for Rivoli 

Paramount's "We're Not Dress- 
ing," with Bing Crosby, Carole 
Lombard, Burns and Allen, Ethel 
Merman and Leon Errol, opens 
April 25 at the Rivoli. 

Zanuck to Counsel Soviets 

During Darryl Zanuck's tour of 
Europe this summer he will spend 
considerable time in Russia where 
he will outline a five-year campaign 
for the production of motion pic- 
tures in Soviet-Russia, the Film 
Daily learns. Zanuck will not take 
any part in the actual production of 

Sales Course Offered Via Films 

Cleveland — Sound Pictures, Inc., 
in collaboration with the LaSalle 
Extension University of Chicago, 
has produced a complete four-day 
sales training course for the Spe- 
cialty Appliance Sales Department 
of the General Electric Co. The 
course consists of sixteen 20-minute 
sound slidefilms, which are now be- 
ing used throughout the entire na- 
tion-wide GE dealer organizations. 
Results have been so; good that two 
other divisions of the General Elec- 
tric, the merchandise department 
of Bridgeport, Conn., and the com- 
mercial refrigeration department at 
Cleveland, are releasing similar 
sound slidenlm training courses, 
prepared by Sound Pictures. 

Holding Code Meeting in Butte 

Salt Lake City — A meeting to ac- 
quaint Idaho and Montana exhibi- 
tors with code and other matters 
will be held soon by the Inter- 
mountain Theaters Ass'n in Butte 
according to C. E. Huish, president. 
Double features, price cutting and 
questionable methods of stimulating 
business are among problems to 
nome up before the Salt Lake code 

I. M. Racer Back in Business 

I. M. Racer, former theater opera- 
tor, is returning to show business 
and reopening the Major, at Broad- 
way and Canal St., with Photophnn^ 
High Fidelity sound equipment. The 
house, dark for two years, will be 
under the managment of Julius 
Celler, secretary-treasurer of the F 
R. C. Theater Corp. 

$12 T0J36 A YEAR 

(Continued from Patjc 1) 

out yesterday by the Code Author-I 
ity. They request payment by check, I 
postal or express order to the Codel 
Authority. Notices are to be re-| 
turned with remittances and receipts! 
will be returned. 

Writers Sue Samuel Goldwyn 

Robert Sherwood and George S. 
Kaufman have filed suits in Su- 
preme Court against Samuel Gold- 
wyn for $12,500 each in connection 
with an original story they were 
engaged to write for Eddie Cantor. 
They claim an advance of $25,000 
each was to have been made against 
royalties, but that only half was 
paid. Goldwyn contends that the 
writers refused to complete the 

"Tarzan" Rhino on Tour 

Mary, rhino which appears in 
"Tarzan" for M-G-M, arrives in 
New York tomorrow to begin a tour 
of the larger cities. Bill Ferguson, 
M-G-M exploitation head, is in 
charge of the "personal appear- 

are east-bound with DAVID O. SELZNICK on 
their way to London to select the English 
cast for M-G-M's "David Coppertield." 

JACK DALY, casting director and Hollywood 
representative for Bud Pollard Productions, is 
in New York to interview talent. 

HENRY KING, Fox director, and a unit in- 
cluding Samuel Hoffenstein, Sonya Levien, Jack 
Otterson, John Seitz and others, sailed this 
week from the coast for Panama to shoot 
scenes for "Marie Galante." 

HOWARD J. GREEN and wife are scheduled 
to sail from New York on Saturday for Cali- 

JOHN NOLAN of Fox has arrived at the 
Coast from New York, and returns in three 

WILLIAM SUSSMAN, assistant to E. C. 
Granger, has returned to New York from 

E. C. GRAINGER has arrived at the Fox 
heme office following a tour of key city 

HARRY BUXBAUM has returned to New 
York from a West Indies cruise. 

NEDDA HARRIGAN leaves New York Friday 
for the coast to join her husband, Walter 

EDMUND GOULDING has arrived in New York 
from the coast. 

JOHN D. CLARK returns to New York April 
23 from Florida. 

IAN WOLFE, signed by M-G-M tor "Bar- 
retts of Wimpolc Street," in which he ap- 
peared on the stage, leaves soon for the coast. 

LORETTA YOUNG, 20th Century star, arrives 
in New York today from Hollywood tor a vaca- 

DAVID B HAMPTON, literary agent, leaves 
for the coast May 15 to establish a Hollywood 
office. He will go via the southern mute 
stopping off to visit his authors on the way. J 

RAY LONG is en route to New York from 
the coast. 








g ■ "%# 


rootage Doesn't make a 
"Feature"— Reels Don't make 
an "Attraction" — Single reel 
Cartoon Subjects can be — 
and are— "Feature Attrac- 
tions" of great value if they 
have the stories and are pro- 
perly produced — 

CoMiColor Cartoons 

are built that way. 








How Many Persons Know This Title 
and Story? 

The Answer is:— "MILLIONS" 

Put this Title on the Marquise— Use the Colored 
Lobby Displays— And 
Let the Age-Old Magic 
of the Fairy Tale Do 
the Rest. 


Fine for Juveniles— Splendid En- 
tertainment for Adults — Great for all 
showings — Day and Night — 






Jack and the Beanstalk" 

The Little Red Hen" 



723 Seventh Avenue, New York 

Cable Address: "CELEBRITY" 

Wednesday, April! 8, 1934 

14 OF 1934-35 LINEUP 

(Continued from Page 1) 

i i preparation and eight are being 
1 dited. 

:1 In actual production currently 

Ape: "The Old Fashioned Way," 

Thank Your Stars," "It Ain't No 

flin," "Many Happy Returns," all 

'or this season's program, and 

Cleopatra" and "She Loves Me 

^»fot" for next season's distribution. 



m lighting Penna. Censors 
By Publicizing Deletions 

(Continued from Page 1) 

! ie Governor on the matter. An 
Ijddress on censorship was deliver- 
fl by John V. Stanger, secretary of 
rie Civil Liberties group. He re- 
uested "The Exhibitor" to con- 
|nue publication of eliminations 
nd pledged the support of his or- 
janization in the fight for eventual 
bolition of censorship. 
' Daylight saving and the possibili- 
}es of Sunday openings as they tie 
;p with the coming Fall elections 
fere discussed. The association 
sked local exhibitors to cooperate 
(i its suit against Electrical Re- 
barch Productions alleging exces- 
jve charges. It ipledged its aid to 
peal poster rental companies in its 
attle to obtain paper and acces- 

David Barrist spoke on high film 
entals. It was stated that all of 
he 100 exhibitors present have as- 
ented to the code. W. Ray John- 
ton, Nathan Yamins and Charles 
O'Reilly were praised for their 
f'ork on the Code Authority. 

Dave Thomas Buys 9 Stories 
Dave Thomas has purchased film 
■ights to nine stories by George 
Soyle for production in the near fu- 
ure. The stories are: "Convention 
jxirl," "Men Must Have Women," 
'On Margin," "Madame Secretary," 
'Love, Honor and ?," "Alimony 
Jod," "Wonder Worker," "Diamond 
iorseshoe," "Flesh Parade." Two 
jf these have been published in 
>ook form, with the remainder also 
o appear in book form. 

Bob Golden on Richmond Paper 

^ Richmond, Va. — Robert Emmet 
Golden, newspaperman and theatri- 
:al writer and critic, is now on the 
staff of the "Richmond Times- 
Dispatch." He was at one time an 
issociate editor on "The Billboard." 

"Georgia" Short at Roxy 

"Georgia," second of a series of 
shorts dealing with the states, will 
be on the new bill starting Friday 
it the Roxy. 

Louisville Long Runs 

Louisville — After playing three 
straight weeks at the Brown, "It Hap- 
pened One Night" is being brought 
back for a run. "David Harum," which 
packed them in at the Strand for three 
weeks during Lent, has returned tor a 
fourth week. "Sunny Side Up" and 
"Sonny Boy" are the only previous pic- 
tures to play tour weeks here. 




WfARNER BAXTER, whose op- 
tion has been taken up ahead 
of time by Fox, started work this 
week in "Grand Canary," with 
Madge Evans, Marjorie Rambeau, 
Zita Johann, Juliette Compton and 
H. B. Warner. Irving Cummings is 

▼ T ▼ 

Warren William is set for the role 
of Philo Vance in Warner's next S. 
S. Van Dine mystery, "Dragon 
Murder Case." 

t ▼ T 

In announcing the M.P.T.O.A. 
convention committees the name of 
L. S. Harmon was included in the 
Code-Labor Committee. Instead of 

Equity Authorized to Drop Code 

Council of Actors' Equity yester- 
day empowered President Frank 
Gillmore to withdraw from the Legi- 
timate Theater Code Authority at 
any time he thinks best for the in- 
terests of the association. Action 
follows Gen. Johnson's statement to 
the legit Code Authority that arbi- 
tration of disputes was mandatory, a 
condition opposed by Equity. 

I "Harmon" it should have been just 
! good old kosher "Hamm." It i,s L. 
S. Hamm of San Francisco, counsel 
of the Independent Theater Own- 
ers of Northern California. 

T T T 

Sally Blane has changed her first 
name to Sallie, 

T t ▼ 

Pev Marley will handle cameras 
on "Count of Monte Cristo" for Re- 

T T T 

Harry Green's new contract with 
Fox calls for his services as actor 
and writer in two pictures. 
t ▼ T 

S. K. Lauren has been signed by 
Columbia to write an original for 
Carole Lombard. 


(Continued from Page 1) 

"Arabella," "The Great American 
Harem," "Green Mansions," "A Hat, 
A Coat, A Glove," "The Age of 
Innocence," "The Fountain," "Af- 
terwards," "The Life Story of Joa- 
quin Murietta" and "The Gay Di- 
vorce." Cutting and editing are 
"Strictly Dynamite," "Where Sin- 
ners Meet," "Stingaree" and "Of 
Human Bondage." In work are 
"Cockeyed Cavaliers," "Down to 
Their Last Yacht," "Family Man," 
"Murder on the Blackboard," "Sour 
Grapes" and "The Life of Vergie 

Fox Reviving Muni Film 

Fox i,s re-issuing "Seven Faces," 
starring Paul Muni, in the New 
York territory. Harry Buxbaum, in 
charge of the territory, revived 
"The Valiant," another Muni pic- 
ture some months ago. 

$114,926 Trans-Lux Profit 

Net profit of $114,926 for 1933 
is reported by Trans-Lux Daylight 
Picture Screen Corp. and subsidia- 
ries. This compares with profit of 
$93,175 the year before. 

Monogram Exploitation Special 

"The New World" or "Strato- 
sphere," by Tristram Tupper, will 
be made by Monogram as an exploi- 
tation special for 1934-35. 

Fox Midland Offices Enlarged 

Kansas City — Fox Midland The- 
aters has leased additional office 
space in the Balcony building of the 
Country Club Plaza district. 

Preparing Frank Merriwell Yarns 

Mo Wax and Ronald Bank are 
preparing movie scripts of the 
Frank Merriwell stories. The deal 
was arranged with the author 
through the Elisabeth Marbury 

Great Lakes Closing Temporarily 

Buffalo — Great Lakes theater 
closes tomorrow for a couple of 
weeks to straighten out lease dif- 

Wm. Goldman and U. A. 
In Philly Theater Deal 

(Continued from Page 1) 

recently resigned as general man- 
ager in charge of Stanley-Warner 
houses in this territory. United 
Artists currently operate the Al- 
dine with Warner Bros. When this 
contract expires in August it is ex- 
pected that the Joseph M. Schenck 
company will not renew it owing 
to its interest in Keith's. 

"Wonder Bar" Big in Frisco 

San Francisco — Warner's "Won- 
der Bar" at the Warfield equaled 
the house's average week gross in 
the first three days of run. 

Coyle Theater Enlarged 
Charleroi, Pa.— R. S. Coyle's the- 
ater here is now called the New 
Coyle, with seating capacity in- 
creased to 999. 



VJL knockout releases. 



French Musical for 55th St. 

"Adieu Les Beaux Jours," French 
musical romance, with Brigitte 
Helm and Jean Gabin, opens Satur- 
day at the 55th St. Playhouse. Pic- 
ture has English titles. 

Would Stop Sunday Midnight Shows 

Staunton, Va. — An ordinance to 
prevent Sunday midnight openings 
is being considered by the city coun- 



(the talking horse) (king of dogs) 

' _ ■• IN A /Eaitl OF 


/TV jfijJ^^X Superior Talking Picture*, inc. 

\M^ 729 StViHIH AVE. NYC. 



That was Bing's theme song when Carole moved in to his neighborhood 
... so they all fall in love . . . Gracie and George ... 
Ethel and Leon — even the bear went for Bing in a big way! 


Carole Lombard • George Burns & Gracie Allen • Ethel Merman & Leon Errol 

A PARAMOUNT PICTURE . . . Directed by Norman Taurog 


APR ° iJ 

Intimate in Character 
International in Scope 
Independent in Thought 

The Daily Newspaper 
Of Motion Pictures 
Now Sixteen Years Old 

VOL. LXV. NO. 91 

NEW yCCI\, THUC$I)A>, APRIL 19, 1934 


No Action by Radio Authority on Free Studio Shows 


Isaac Lambert, E. M. Goldberg Named to K- A-O Board 

CA Man and Banker Fill 
Vacancies Left by 
Mallard, Zohbel 

Isaac Lambert of RCA Victor and 
E. M. Goldberg of Goldman-Sachs 
have been elected to the K-A-0 
board of directors to succeed Wil- 
liam Mallard, secretary and general 
pounsel, and Herman Zohbel, treas- 
urer, respectively. Although Mike 
Meehan, heavy preferred stockhold- 
er, is now in control of the K-A-0 
houses in the RKO circuit, it is 
learned by The Film Daily that 
the theaters will continue to be 
operated and booked under RKO 


American Federation of Actors, 
the vaudeville actors' union, pro- 
poses to license theatrical agents 
and to fix the rates of commission 
charged its members in the same 
way that the Actors' Equity Ass'n 
now performs this function in the 
legitimate field, it was stated to 
Film Daily yesterday by Ralph 
Whitehead, executive secretary of 
the A. F. A. 

>everly Jones to Make 
Alaskan Expedition Film 

Beverly Jones, director just placed 
Bunder a personal management con- 
j tract by the Leo Morrison office, 
(leaves Tuesday for the coast to pre- 

{Continued on Page 3) 

No Hearing for Majors 

Major distributors have the impres- 
sion that they will not be called 
to Washington to testify at a reopen- 
ing of the hearing recently held by 
the National Recovery Review Beard. 
According to opinions expressed yester- 
day, they feel that the brief submitted 
by seven major companies, answering 
charges made by various independent 
exhibitors at the hearing, will suffice 
to present their side of the case. 

Service Union to Concentrate Against Loew 

Instead of calling a general strike of service employes in all New York theaters, 
the service union will first concentrate its strike activities against the Loew circuit 
with walkouts scheduled for Saturday morning in several houses in each of the five 
boroughs, it was stated to FILM DAILY yesterday by Chas. C. Levey, secretary of 
Local 118, service union. In some of the boroughs Loew theaters will be picketed, 
but service union members will be instructed to remain at work to help bear the 
financial toll of the strike, Levey said. He declared that the strike would eventually 
spread to the 61 Loew theaters in the city. 


Another first-run will be added to 
the Broadway list in a week or two 
when the Casino, now on a two-a- 
day vaudeville policy, changes " to 
continuous pictures and vaudeville. 
House is understood to have been 
offered first-run product by several 
of the major companies. 

Brandt Would Debate 
With Rosenblatt or C. A. 

President Harry Brandt of the 
I. T. 0. A. yesterday hurled a chal- 
lenge to Division Administrator Sol 
A. Rosenblatt or any member of 
the Code Authority to debate with 
him the effects of the code on the 
independent exhibitor. He issued 
the challenge at a meeting of his 
exhibitor organization. 

Complaint was made at the meet- 

{Contiuued on Page 3) 


West Coast Bureau of THE FILM DAILY 

Hollywood — Fox plans to have 
completed 15 features for 1934-35 
release by July 1. Before the sales 
convention, which takes place May 
31-June 2 in New York, the cur- 
rent season schedule will be finished. 
Winfield R. Sheehan, production 
head, leaves in July for Europe. His 
itinerary will include Italy, Sicily, 
Hungary and Austria. 

Theaters and Churches 
In Same Line, Says Cleric 

Kansas City — "Ministrations of 
the church and the theater are dif- 
ferent expressions of the same 
thing," said Dr. Burris Jenkins, 
noted preacher, author, editor and 
head of the famous Community 
church here, in a talk before the 
local Variety Club this week. "Both 

(.Continued on Page 3) 

Radio Authority Not Acting 
Against Free Shows in Studios 

Two Newly-Built Houses 
Being Opened in Kansas 

Kansas City — Opening of two 
new houses in Kansas will take 
place shortly. One is the $50,000 
Ritz in McPherson, owned by Jack 
Johnson and the Robb & Rowley 
circuit of Dallas, and set to open 
May 15. The other is the Riegel 
in Wilsey being opened April 27 by 
Frank Riegel. Both have RCA High 
Fidelity sound. 

The Radio Code Authority is un- 
derstood not planning to comply 
with request of the Code Authori- 
ties of the Motion Picture and Legi- 
timate theater industries that free 
shows in broadcasting studios be 
discontinued on the grounds they 
are unfair competition to regular 
theaters. All three Authorities re- 
cently conferred at Washington on 
the issue and radio group took the 
matter under advisement. Up to 

{Continued on Page 3) 

Upturn Momentum Seen 

in Reopenings After 

Long Inactivity 

Reflecting momentum gained by 
the recovery movement, more than 
80 U. S. houses that had been dark 
anywhere from one to four years 
have reopened in the past month, it 
is shown in a .summary of theater 
openings as reported through the 
Film Boards of Trade and direct by 
Film Daily correspondents. Champ 
of the sleepers to come back to life 
was the Opera House in Shelby, O., 

{Continued on Page 3) 


Code cases involving enforcement 
of Section 7A of the National Re- 
covery Act cannot be turned over 
to the Compliance Boards for action 
but must be referred to the Na- 
tional Labor Board, under a ruling 
just promulgated at local NRA 

First Reversal is Made 
By British Censor Board 

London — For the first time since 
it was organized, the British Board 
of Film Censorship yesterday re- 
versed itself by passing "Left Over 
Ladies" and "Morals for Women," 
both American made films. The fea- 
tures were originally submitted to 
the board in 1931 and were turned 
down on the grounds of "unsuitable 

{Continued on Page 3) 

21 Clubs Endorse Film 

San Francisco — Warner's "As the 
Earth Turns" has been endorsed by 21 
local women's clubs, according to a 
letter from Charlotte Dixon, chairman 
of the motion picture section of the 
club federation, to Charles Muehlman, 
Warner branch manager. 



Thursday, April 19, 1934 

Vol. LXV, No. 91 Thurs., Apr. 19, 1934 5 Cents 


Editor and Publisher 

Published daily except Sundays and Holiday* 
it 1650 Broadway, New York, N. Y., 
by VV'id's Films and Film Folk, Inc. J. W. 
Alicoate, President, Editor and Publisher ; 
Donald M. Mersereau, Secretary-Treasurer 
ind General Manager; Arthur \V. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
Editor. Entered as second class matter. 
May 21, 1918, at the post-office at New York, 
.V. Y., under the act of March 3, 1879. 
Terms (Postage free) United States outside 
of Greater New York $10.00 one year; 6 
months, $5.00; 3 months, $3.00. Foreign, 
515.00. Subscriber should remit with order. 
\ddress all communications to THE FILM 
DAILY, 1650 Broadway, New York. N. Y. 
Phone, Circle 7-4736, 7-4737, 7-4738, 7-4739. 
(able Address: Filmday, New York. Holly 
wood, California— Ralph Wilk. 6425 Holly 
wood Blvd., Phone Granite 6607. London- 
Ernest W. Fredman, The Film Renter. 89-91 
VVardour St., W. I. Berlin — Lichtbildhuehne 
Friedrichstrasse. 225. Paris— P. A. Harle, La 
'mcmatographie Francaise, Rue de la Cour 
les-Noues, 19. 



High Low Close Chg 

307/s + 1 

4'/2 + 

167/8 + 1 

93 + 1 

135 — 1 

16% — 

341/g 343/4 + 

26 + 

5% + 
31/4 ... 

2Z7/ 8 + 1 

3% + 

7% — 

297/8 + 1 




29'/ 2 

Columbia Picts. vtc. 307/ 8 30 307/ 8 + 1% 

Con. Fm. Ind. 4y 8 4% 4 '/2 4 Vl 

Con. Fm. Ind. pfd. 17 16'/ 8 

East. Kodak 93 >/ 8 91% 

East. Kodak pfd. 135 135 

Fox Fm. "A" 16% 16'/ 4 

Loew's, Inc 3434 

Metro-Goldwyn, pfd. 26 
Paramount ctts. . 5 3 s 

Pathe Exch 3% 

do "A" 231/4 22 

RKO 3% 3% 

Warner Bros. 7% 

do pfd 297/g 


Technicolor 10 9 1/4 9'/ 4 — 

Trans-Lux 2\'z 2'/ 2 2'/ 2 ... 


G:n. Th. Eq 6s40 10 '/ 2 103/ 8 lO'A 

Gen. Th. Eq. 6s40 ctts. 93/ 8 9'/ 4 91/4 + V, 

Keith A-0 6s46 ...71 71 71 

Loew 6s 41ww 101 V2 '01 

Paramount 6s47 ctts. 53 1/4 53 

Par. By. 5' 2 s51 38 38 

Par. 5>/2s50 533/ 8 53 

Path; 7s37 . ... 75 74 

Warner's 6s39 66'/ 4 65 


Pira. Publix 5% 5% 5% — 

3 A 

101 Vl + Vl 



53 — Vl 

74 — 1 

65 3 4 + H4 

British Filmer on B'way 

Westminister Cinema, a new theater 
at 153 West 49th St., opens tomorrow 
tor the showing of British pictures ex- 
clusively. The house will have a con- 
tinuous run policy with reserved seats 
in the evening. Two Gaumont-Bntish 
p ctures comprise the opening program. 
They are "The Prince cf Wales" and 
"Just Smith." 

Charge Penna. Censors 

Are the Most Prolific 

Philadelphia — "The Pennsylvania 
board of censors is making from 
300 to 400 per cent more elimina- 
tions in pictures than are being 
made in the several other states," 
according to the resolution adopted 
by the M. P. T. O. of Eastern Penn- 
sylvania pledging its support to the 
Civil Liberties committee in its 
move to publish eliminations. 

"The morals of this state are no 
better than found in the other states 
where censorship now exists and 
where less eliminations are being 
made," says the resolution. 

Warners Sign Bobby Connolly 

Bobby Connolly, one of Broad- 
way's leading dance directors, who 
also has done some film work, has 
been signed to a five-year contract 
by Warners through the Leo Morri- 
son office. Connolly leaves tomor- 
row for the coast. 

"La Maternelle" Preview 

A special showing of "La Mater- 
nelle," hailed as the best French 
picture of 1933, will be held aboard 
the S. S. Champlain under the aus- 
pices of the French Line tomorrow 
at 9 p.m. 

Publix Minnesota Deal Seen 

Minneapolis — Recent appointment 
of William Hamm, Jr., St. Paul and 
C. B. Stiff of Sioux Falls, S. D., as 
ancillary receivers for Minnesota 
Amusement Co. theaters in the Da- 
kotas and Wisconsin is interpreted 
as a prelude to placing the Publix 
northwest circuit under Paramount's 
new theater setup. Hamm also is 
receiver for the company in Minne- 

Woollcott in 12 Shorts 

A series of 12 single-reelers 
starring Alexander Woollcott has 
been started under supervision of 
George Goman. First picture, "Mr. 
W's Little Game," opens at the 
Rivoli April 21 on the bill with 
"We're Not Dressing." Lynn 
Shores directed the short, the cast 
of which includes Leo Carroll and 
Marian Martin. 

Universal Moves April 28 

Universal moves from its present 
headquarters to the RCA building 
on April 28. Occupying four floors, 
the company will install its execu- 
tive offices on the 12th floor and its 
distribution department on the 11th 
floor. Other two floors involved in 
the lease are the ninth and 10th. 

New Studio and SpotliRht Lamp 

Cleveland — A new bi-post base 
construction motion picture studio 
and spotlight lamp has been put out 
by the Incandescent Lamp Depart- 
ment of General Electric. It is a 
2,000-watt, 115-volt bulb, with a life 
of 200 hours. 

Amity Acquires "Before Morning" 

John M. Crinnion of Amity Pic- 
tures has acquired distribution 
rights to "Before Morning," star- 
ring Leo Carrillo. 

Columbia Stock Company 
To Have About 25 Players 

Columbia's stock company, now 
being organized, will carry about 
25 players. Bill Perlberg, casting 
director, who is now in New York 
from the Coast, is interviewing play- 
ers at the company's home office. 

Forming the nucleus of the com- 
pany will be the following contract 
players: Walter Connolly, Ann 
Sothern, Richard Cromwell, Donald 
Cook, Raymond Walburn, Richard 
Heming and Billie Seward. 

Stuart Webb to Be Quizzed 

Justice Frankenthaler yesterday 
granted Embassy Pictures the right 
of examination before trial of Stuart 
Webb, president of Pathe, in an ac- 
tion pending in the New York Su- 
preme Court for an injunction to 
prevent interference by Pathe with 
Embassy's distribution of the Har- 
old Lloyd re-issues. Application for 
the examination was made by Fitel- 
son & Mayers, attorneys for Em- 
bassy. Examination will take place 
April 24 with Jack London of the 
Fitelson & Mayers offices appearing 
for the plaintiffs. Lewis R. Innerar- 
ity is attorney for Pathe. 


Today: International Congress on Educa- 
tional and Instructional Cinematography 
Rome, Italy. 

April 21: A.M.P.A. Annual Naked Truth Din- 
ner, Hotel Astor, New York. 

April 23: Allied Theater Owners of New Jer- 
sey meeting, Stacey Theater, Trenton, 
12:30 P. M. 

April 23-26: Spring convention of Society of 
Motion Picture Engineers, Chalfonte-Haddon 
Hall Hotel, Atlantic City. 


Educational Comedy Titled 

The new Educational-Tom How- 
ard comedy, on which shooting was 
completed last week at the Astoria 
Studios, has been definitely titled 
"A Good Scout." It was directed by 
Al Christie from an original script 
by William Watson and Art Jar- 
rett, the comedy stars Tom How- 
ard, with George Shelton and Bud 
Williamson featured. 

Third Week for 'Wonder Bar" 

Louisville — Warner's "Wonder 
Bar" has been held over for a third 
week at the Mary Anderson. 


Thursday, April! 9, 1934 





(Continued from Page 1) 

last night the Radio Code Authority 
had not communicated its reply to 
the Film and Theater Authorities 
and it was reported that the matter 
will be allowed to expire, as far as 
the radio interests are concerned. 


Beverly Jones to Make 
Alaskan Expedition Film 

(.Continued from Page 1) 

pare a unit sailing May 10 from 
Seattle for Alaskan islands to make 
an expedition picture for Father 
Bernard Hubbard, who already has 
done some film work in that region. 
Nick Cavaliere, who photographed 
"Wild Cargo" and "Bring 'Em Back 
Alive," is going along as camera- 

K. C. Board Takes Quarters 

Kansas City — Local grievance and 
clearance and zoning committees 
have taken headquarters in the 
Davidson building, near Film Row. 
Grace Gannon is secretary of the 
two committees. 

First Reversal is Made 
By British Censor Board 

(Continued from Page 1) 
theme." After re-titling and cut- 
ting, the pictures were again sub- 
mitted in 1932 and 1933, and again 
refused a license. During the visit 
here last month of H. William Fitel- 
son, New York attorney, arrange- 
ments were made to again submit 
the films to the board, which yes- 
terday passed them as acceptable. 
The features were previously under 
contract to Gaumont-British and it 
is expected that the company will 
again act as distributor. 

"Firebrand" Title Changed 

We t Coast Bureau of THE FILM DAILY 
Hollywood— Title of "The Fire- 
brand," being produced by 20th Cen- 
tury for United Artists release, has 
been changed to "The Affairs of 

New Dietz Song Issued 
"Jungle Fever," new song by 
Howard Dietz and Walter Donald- 
son, and sung by the Mills brothers 
in "Operator 13," has been issued in 
sheet music form by Robbins Music 

Para. Theater Managers Switch 
New Haven, Conn. — Walter B. 
Lloyd, manager of the Paramount 
here, and Louis Schaefer, manager 
of the Allyn, Hartford, have ex- 
changed jobs. 

Morris Joseph's 20th Year 

New Haven — In honor of his 20th 
year with Universal, Morris Joseph, local 
manager for the company, has been 
felicitated by the M.P.T.O. of Con- 
necticut through the medium of a 

— , M 


• • • IT WILL no doubt go down in the records 

as the biggest gala affair the industry has ever held 

referring of course to the AMPA Naked Truth Dinner-Dance- 
Entertainment at the Astor hotel this Saturday eve 

with 1,000 tickets already sold and a souvenir program 

loaded with juicy ad pages 

• • • WE CAN recall no social affair in the history of 

the biz where so many men worked so strenuously and 

loyally to assure the success of the event we can 

name a dozen Ampaites who are wobbling around dizzily 

having worked all kinds of hours night after night 

doing their particular job but they are all grinning hap- 
pily for they realize the shindig is in the bag with 

plenty to spare 

T T T 

• • • DINNER will be served at 8 o'clock the In- 
stallation of the new AMPA officers at 9 Broadcast to 

Admiral Byrd from the stage instead of the studio at 10 

just a few choice speeches at 11 then the Naked Truth 

Newsreel the Show at 11:30 running for an hour 

with some beaucoup Talent then dancing till dawn 

• • • WHAT A stunt that was! selling the General 

Food Products the AMPA broadcast for their big Admiral 

Byrd program and mebbe that won't put AMPA in the 

publicity spotlight Ken Hallam of RKO Radio gets the 

credit for this one also thanks on behalf of the Committee 

to Columbia Broadcasting and to Sam and Arthur Lyons 

for lining up the classy Show 

• • • FROM THE Dave Hampton- Verne Porter literary 
chambers we learn that Tom Mix is writing his auto- 
biography Elissa Landi is completing her third novel 
Leo Carrillo is writing a story with a Mexican back- 
ground in collaboration with Don Eddy and Radio Pictures 
is dickering for Frederick Arnold Rummer's novel, "Beau La- 

t t y 

• • • SOME EARLY pix of the silent era will be a 

feature of the Motion Picture Costume Ball to be given 

by the Film and Photo League at Webster Hall on Friday, 

Apr. 27 it will be an old-fashioned "Nickelodeon" show 

as far as the flickers are concerned Hiram Rubin will act 

as Nickelodeon proprietor with Alice Humboldt supplying 

the musical score Alice was the pianist in the Nickelodeon 

on Fourteenth Street about 24 years ago 

• • • THEY HAVE engaged Clark Robinson as art di- 
rector for the new Billy Rose Music Hall .,'... Robinson is at 
work on redesigning of the interior of the building Jerome 

Kessler, secretary of Mascot, is engaged to Helen Spitzer 

The Roxy will have 16 additional Gae Foster dancers in the 

show starting Friday, bringing the number to 40 the 

largest group of dancers ever to appear at this house 

Sophie Tucker gives a luncheon to the press Tuesday at Sardi's 
before sailing for Europe The Song Writers' Protective 

Association will give a benefit for the Authors' League Fund at 
the Casino de Paree on Tuesday nite, May 22 the pro- 

ceeds for needy American dramatists and authors The 

United Artists' publicity staff are getting loads of. comments 

on that arty pressbook on "The House of Rothschild" a 

happy combination of Class and Practical Showmanship 

« « « 

» » » 


(Continued from Page 1) 

closed since 1930. About a dozen 
houses have resumed after three 
years of idleness, while more than 
30 had been dark two years. Re- 
mainder were closed a year. 

Theaters and Churches 
In Same Line, Says Cleric 

(Continued from Page 1) 

my and your business is the instruc- 
tion and amusement of the mass of 
people," he declared. "Our task is 
to provide a few moments of re- 
newing forgetfulness in times of 
strain and conflict." 

Dr. Jenkins, who is one of the 
strongest clerical champions of Sun- 
day shows, has accepted the Variety 
Club's invitation to become its Pro- 
testant chaplain. 

Brandt Would Debate 
With Rosenblatt or C. A. 

(Continued from Page 1) 

ing regarding the poor condition of 
prints sent to subsequent run 
houses. There was discussion of a 
plan to combine all the relief funds 
in New York. 

Chick Evens Gets Cantor Watch 

St. Louis — For his good showing 
on Eddie Cantor pictures, Manager 
Harold W. (Chick) Evens of Loew's 
State has received a watch inscribed 
to him by Cantor. 

Dorothy Walters Dies 

Dorothy Walters, stage and screen 
actress, died this week of bronchial 
pneumonia at her home here. She 
had been playing on Broadway in. 
"Big-Hearted Herbert." 

Discuss Secretarial Candidates 

Proposals for secretary to serve 
both New York boards were dis- 
cussed at a meeting of the zoning 
committee yesterday at which Rob- 
ert Wolff of RKO presided. Next 
meeting is scheduled for Thursday 
of next week. 

May Robson Constance Talmadgs 

George O'Brien Herbert Wilcox 

Lina Basquette 



New York Echoes with Cries of "Viva ViKlaP' 

Given its world premiere at the Cri- 
terion Theatre on Tuesday, April 10 
..."Viva Villa I" has already thun- 

dered to a place among immortals of 
the screen. Critics bespattered their 
pages with "vivas!" and rave reviews. 
For instance: "Truly magnificent I" 
— Wm. Boehnel, World-Telegram,... 
"Mexico's 'Birth of A Nation!'"- 
Rose Pelswick, Journal... "Thrilling 
as a bugle call!"— Regina Crewe, 
American . . . "Fast, furious, compel- 
ling!"- Mordaunt Hall, Times . . . 
"Hearty, exciting!" Dick Watts, Trib. 
M-G-M's "Viva Villa!" stars Wal- 
lace Beery in cast of 10,000 at the Cri- 
terion, B'way & 44th St. Twice Daily, 
2:50-8:50. 3 times Sun & Hols., 2:50- 
5:50-8:50. (Extra Midnite Show Sat.) 
Mats. 50c to $1. Eves. 50c to $2. 


wood buzzes with happy advance cheers (or 
"Sadie McKee." Fascinating Joan Crawford 
and Franchot Tone are the leads in this Vina 
Delmar serial from Liberty Magazine. 


"HOLLYWOOD PARTY"-The pay-off of the 
merry season! You'll see it very soon I 

mance, primitive and unashamed ... as 
Tarzan's mating cry booms through 
the jungle! The eager young lovers 
who defy the terrors of a green wil- 
derness, are Maureen O'Sullivan and 
Johnny Weissmuller, stars of "Tarzan 
and His Mate," 


Giant Metro-Goldwyn- Mayer 
Hits March on Broadway! 

36 hour weeks! Millions ... with new leisure ... race 
to the theatre for happy hours of entertainment ! 

Metro - Gold wyn - Mayer snaps into action! "Viva 
Villa!" hailed with critical cheers, storms into the 
Criterion as a two-a-day attraction. At the Capitol, 
Norma Shearer's "Riptide" sweeps into a third 
capacity week, winning an honor that has been ac- 
corded only six pictures in fifteen years. 

Put your ear to the ground 1 More MGM triumphs 
are on the march ! Read more about them on this page! 

NORMA SHEARER'S "RIPTIDE" -300;000 people stormed 
through the doors of the Capitol Theatre to see Norma 
Shearer, Robert Montgomery and Herbert Marshall in 
"Riptide" in the first two weeks of the engagement. Now, 
in the third week, box-office lines are still trailing down 

If the Capitol schedule permitted we believe this fine 
actress in this truly great emotional drama could run 
as long as "Abie's Irish Rose!" Congratulations, Miss 


For sheer excitement, you'll find "Tarzan 
and FTls Mate" to be your most vivid 
movie experience. It leaves you gasping I 
Adventures and thrills rain on the screen 
in these brand-new exploits of the one 
and only Johnny Weissmuller. Among 
other high-lights of this Edgar Rice Bur- 
roughs jungle thriller, we recommend the 
incredible episode at the secret Elephant 
Burial Ground; Tarzan's clash with the 
ferocious "Lion Tooth Men" and the fight 
with the crocodile in the Crystal Love 

THE M-O-M LION: Watch 
for Clark Gable, Wm. 
Powell and Myrna Loy 
in "Manhattan Melo- 


Advertisement appearing in New York City newspapers 

"I put that ad in the 
New York newspapers. 
Read every happy word 
of it and remember that 

EXTRA! Coast Preview "Manhattan Melodrama" brings rave notices: 
"Exceptional merit and money promise. Shrewd showmanship. Powerful 
exciting drama," says Coast Variety. "Smash success. Hit picture with 
Gable, Powell, Loy. Sure fire! All the elements of a sensational smash 
hit. Chalk up another for David Selznick and M-G-M." 





Thursday, April 19, 1934 

from "Lots" 



Y^ALLACE SMITH has been 
signed by Columbia to write 
the screen play of his own story, 
"The Captain Hates the Sea," which 
Lewis, Milestone will direct. 
T T ■» 

Patricia Ellis has been lent by 
First National to Paramount to play 
opposite Jack Haley in "Here 
the Groom," with Mary Boland, Ann 
Sot hern and Neil Hamilton. Edward 
Sedgwick will direct. 

T T T 

Raymond Walburn, New York 
stage actor, has been placed under 
contract by Columbia. 

T T T 

Paramount has signed Ralph 
Cedar to write some special com- 
edy for "Old Fashioned Way," and 
David Boehm to adapt "The Big 
Broadcast of 1934." 

T T T 

James Flood is tentatively set 
to direct "Limehouse Nights," 
George Raft's next for Paramount 
after he returns from his holiday. 
Helen Mack will play opposite Raft. 


James B. Leong, Chinese author- 
producer of "Lotus Blossoms" in si 
lent days, is preparing another ori? 
inal. "The Cry of Peace," which wil' 
go into production shortly. 

T T T 

Shaw and Lee, vaudeville head- 
l'ners, will appear in an M-G-M 

T T T 

"Miss Pamela Thorndyke," orig 
inal by Moss Hart, has been bought 
by M-G-M. 

T T T 

Louise Fazenda is now under 
long-term contract with M-G-M. 

T T T 

John Monk Saunders has been 
! igned by Metro-Goldwyn-Mayer tc 
iidapt his own original scenario, "Ox- 
ford Story," to the screen. Saunders 
is the author of many screen plays 
among them "The Dawn Patrol," 
and "Wings." 

T T T 

Maury Cohen, producer of Invin- 
cible Pictures, has signed Karl 
Brown to write an original to fol- 
low "Fifteen Wives," scheduled to 
go before the cameras shortly. 
Brown's story is entitled "Anything 
Once." Cohen has changed the title 
of his current production from "Re- 
union" to "In Love With Life." 

Makes Reel on M.P.T.O.A. Visit 

We t I ■ nu of THE FILM DAI ' V 

Hollywood — Lewis Lewyn, pro- 
ducer of "Hollywood on Parade", 
has completed a special reel dealing 
with the visit of the M.P.T.O.A. 
delegates to the various Hollywood 

Universal Buys Runyon Story 

Universal has acquired the Da- 
mon Runyon storv, "Ransom — $1,- 
000,000," published recently in "Col- 

« « 


» » 

Diana Wynyard and Clive Brook in 


with Billie Burke 


73 mins. 


Being an adaptation of A. A. Milne's 
"Dover Road,'' it is a foregone conclusion 
that the offering has charm, class and 
cleverness. The adaptation was expertly 
handled, and the director has caught the 
Milne spirit perfectly, and so have the cast. 
Diana Wynyard is delightful, also Billie 
Burke. Among the men, the honors go to 
Clive Brook, Reginald Owen and Alan Mow- 
bray, who all turn in expert performances. 
Clive Brook has a yen for helping eloping 
couples discover whether they are on the 
.ight track before it is too late. So at 
his home on the Dover Road he lures two 
sloping couples into his luxurious mansion 
where they can be thrown intimately to- 
gether and get a practical taste of married 
ife. It turns out that a wife and husband 
jre eloping, and thus meet unexpectedly 
n the heme of their strange but delight- 
ful hest with very amusing complications, 
-t is high grade fare that will charm in- 
telligent audiences. 

Cast: Diana Wynward, Clive Brook, Bil- 
ie Burke, Reginald Owen, Alan Mowbray, 
Gilbert Emery, Phyllis Barry, Walter Ar- 
mitage, Katharine Williams, Robert Adair, 
Vernon Steele. 

Director, J Walter Ruben; Author, A 
A. Milne; Adaptor, H, W. Hannemann; 
ifditor, George Hively, Recording Engineer, 
Paul F. Wiser; Cameraman, Nick Musuraca. 

Direction, Very Good. Photography. Fine 


Majestic 65 mins. 


A mixture of unbelievable situations, 
this picture is best suited for the less 
discriminating clientele. A good cast does 
not help much for there is not a sym- 
pathetic perscn in the lot. Story concerns 
Edward Arnold, a lawyer who has been re- 
fusing to take collusive divorce cases, but 
agrees to act as a co-respondent himself 
to make good his wife's extravagance. 
Dorothy Revier, the wife, who has been 
shown to be unfaithful, walks in and sur- 
prises her hubby, gets a divorce and mar- 
ries her lover. Arnold then becomes the 
big shot divorce lawyer and is consulted 
by his wife's second hubby to obtain a 
divorce for him. So Arnold frames his 
wife and then walks out on her. The 
climax is built around Arnold's horrified 
discovery that he has framed his own 
daughter, he atones by conducting her trial. 

Cast: Edward Arnold, Barbara Barcndess 
Barry Norton, John Miljan, Dorothy Re- 
/ier, Leila Bennett, Walter Catlett, Helen 
Jerome Eddy, Claude Gillingwater, Arietta 
Duncan, Maidel Turner, Franklin Pangborn, 
Esther Muir, Clarence Wilson and Arthui 

Director, Hobart Henley; Authors, Lecn- 
lrd Fields, David Silverstein; Cameraman, 
Ira Morgan; Recording Engineer, Louis 
Myers; Editor, Otis Garrett. 

Direction, Weak. Photography, Good. 

NEWS of the DAY 

Coming and Going 

FRED ASTAIRE and wife arrive today from 
England on the Bremen. He is under contract 
.o Radio Pictures. 

ART ROSSON arrives in New York this week 
from the coast. 

RICHARD ARLEN, on vacation ab.oad, sails 
.or home in about two weeks. 

MERVYN LE ROY and his bride, the former 
Doris Warner, arrive in Hollywood late nexi 
.veek from their round-the-world honeymoon 

MARTIN BECK returns from Europe today 
>ri the Champlain, which also brings in ROB- 
iRT HUREL, president of France-Film, Canj- distributor; BEN BLUE, comedian unda. 
contract to Warners, with Mrs. Blue, and 
HELEN SONNENCHEIM, secretary to Eric Pom- 

AL HALL, Paramount d. rector, is at the War- 
wick tor a brief New York visit, returning t_ 
Hollywood by plane at the end of the week. 

mong the arrivals at the Warwick yesterday 

JERRY COHEN has returned to New YorF 

from Los Angeles, where he established 

branch office to handle the insurance ant. 

,d|ushng business of Jerome J Cohen, Inc. 

FRANC DILLON, Hollywood newspaper wo- 
man, is visiting New York for two weeks. She 
is at the Woodstock. 

HERMAN RUBY, story chief at the Brooklyr 
Vit^phone studio, has returned from a two 
week vacation in Panama and Havana. 

BILL PERLBERG remains in New York ab:u 
t«o weeks before returning to the Coast. 

SOPHIE TUCKER sails Tuesday for Lond;n. 

O. V. JOHNSON, business agent of the N:v. 
York cameraman's local, has gone to Wash 

HERBERT T. SILVERBERG, film attorney ir, 
Duttalo, is spending a tew days in New York 
be. ore returning upstate from Atlantic C.ty 
vhere he recuperated from an appendix opeia- 

FRANK DILLON, fan magazine writer, i 
out on the coast working on assignments. 

JUNE KNIGHT leaves Sunday for Un, versa 

KtN MAYNARD has cut short his toieign 
/.cficn and sailed yesterday on the Olymp. 
lor New York. 

JCHN C FLINN returns fo New York today 
tter transacting code business in Boston. 

GINGER ROGERS is en route from the coas; 
:o Chicago. 

EDDIE McEVOY of RKO leaves tor Washing 
ton today. 

AL MERTZ of RKO leaves for Cleveland to- 

HYMAN J. GLICK, Mascot treasurer, left 
/este:day for Buffalo, Chicago and the coast t. 
discuss production plans with Nat Levine. 

Jacksonville — Leon Sparks, young 
Texas baritone who has won a num- 
ber of state congests and is the 
nephew of E. J. Sparks, is touring 
the Sparks circuit in Florida. 

Cincinnati — Joan is the name 
a baby girl recently arrived at tl 
home of J. J. Grady, Fox's B. M. 


Chicago — Paul Ash, who has 
clicked so solidly at the State-Lak« 
that he is to remain there inde 
nitely, has inaugurated a Mond 
night "quest for talent." 

Jacksonville — John Thomas, m; 
ager of the Palace and Imperii 
theaters, married Ruby Corinne 
Terry of Atlanta in St. Augustine 
last week. 

Laurel, Miss. — Al Yoeman will 
open his Jean theater here about 
May 7. 

Rayville, La. — H. H. VanHook, 
who operated a theater in Arcadia. 
will move his equipment here ai 
open shortly. 

Carthage, Miss. -- George Chad- 
wick will open a 350-seater here 


Hammond, La. — A. (Slim) Hig- 
genbotham, operator of the Colum- 
bia here, has re-leased the Rialto. 
The house is dark. 

Cleveland — L. G. Baldwin has ac- 
quired a half interest in the Almira 
theater and, assisted by Fred Meier 
of "The News," will manage the 
house. Baldwin is secretary, treas- 
urer and general manager of the 
West 105th St. Investment Co., 
which owns; and operates the house. 
President is George Folberth. 

Cleveland— Disregarding supersti- 
tion, Jim Scoville reopened th( 
Ezella theater, recently gutted bj 
fire, on Friday, the 13th. 

Atlantic City — Milton Russell, 
former manager of Aldine theater 
here, will take over the Mays Land- 
ing theater and open it in the near 
future. House been dark over i 

Salt Lake City— "Dinner at Eight" 
is being held over by the Gem for 
an extended run. 

Buffalo — Nathan Marcus, who for- 
merly sold Columbia productions in 
the Buffalo and Albany areas, now 
is selling British Gaumont films in 
these territories. 

Fort Lauderdale, Fla. — One hun- 
dred additional seats are being 
placed in the Queen theater and 
other improvements are under way. 
A. R. Niniger is manager of this 
Sparks' house. 



11-uall of 

the S 

L3TS • . • • 






A Partial List of Stars Who Are Scheduled 
To Appear That Evening Includes 

The jesting GEORGE JESSEL 

The jocular JACK BENNY 

Pantomimically suave JIMMY SAVO 

Glamorous, glorious GLORIA SWANSON 

That throbbing tenor, MORTON DOWNEY 

The trio of buffoonery, 3 RITZ BROTHERS 

The beauteous, lovely MAE MURRAY 

The exquisite, charming IRENE RICH 

That scintillating star, FRANCES WILLIAMS 

The comic with the accordion, PHIL BAKER 

(And his Beetle and Bottle) 

That splendid girl, HELEN FORD 

Kussia's hilarious genius, EMIL BOREO 

That charming personality, MARY LIVINGSTON 

Thai' madcap team of JANS & W H A L E N 

The radiant and elegant DOROTHY MACKAILL 

The Vagabond Lover, RUDY VALLEE 

and others 


Sincere thanks are tendered to 


of A. and S. Lyons, Inc., for their efforts in arranging for the appearance of these personali- 
ties. . . . AM? A feels grateful, but more so will be those unfortunates who will be helped by 
the humanitarian work being done by the 



K * \n tart** 



'/f's A New Spanish Custom" 
Ethel Merman & Leon Errol 

Grade Allen finds her brother 


Carole Lombard, George Burns & Gracie Allen, 
Ethel Merman & Leon Errol • Directed by Norman Taurog 
if it's a PARAMOUNT PICTURE it's the best show in town! 


Intimate in Character 
Internationa! in Scope 
Independent in Thought 



■lily N 



Of M 

o t i o n 








► Dl.. I XV. NO. 92 



Modified Setup in View for Film Boards of Trade 


Rosenblatt Moves to Avert Service Union Strike 

Winnie Sheehan 

... of Movietone City 

^TRIP through enchanting and colorful 
Movietone City, the Fox Hills studio 
the Fox outfit in Los Angeles, is a trip 
kiver to be forgotten. It was Mr. Sheehan 
ho had most to do with the conception 
id building of this great production cen- 
^r. It is Mr. Sheehan who has kept it 
jreast of the times. It is Mr. Sheehan 
ho takes pardonable pride in showing it 
atticularly from the standpoint of techni- 
i\ efficiency. It is rather uniformly ac- 
ipted that Movietone City is the flagship 
f the studio fleet. The showplace of 
lollywood production lots. It is gearec 
or a tremendous production schedule, yet 
s we talked with Mr. Sheehan, he told 
s he was planning at least one additional 

T T T 

kiOVIETONE CITY houses the major 
\y* part of Fox production activity in 
.os Angeles. The original Fox Studio at 
•unset and Western, however, is still in 
peration. Production responsibility is di- 
ided mostly between Sol Wurtzel, Al 
tockett and Jesse Lasky, with Sheehan 
limself as actual producing head of sev- 
ral pictures each year. Movietone City 
s the home grounds of the inimitable Will 
ogers. It is going musical this year in 
big way with several big ones now in 
he oven. Complete Spanish versions are 
n important part of general production ac- 

ND now to Winnie Sheehan, vice-presi- 
dent of Fox and general manager of 
roduction. Rules two thousand studio 
orkers with an iron hand but not with- 
ut grace and understanding. A master 
{diplomat trained from the ground up in 
New York politics. His home in the Hills 
is a showplace and the scene of many dis- 
tinguished social gatherings. Believes in 
not only personally meeting the little ex- 
hib'tors regularly, but in a yearly let's-see- 
what's-going-on trip to Europe. Does not 
mince words and to him a spade is a spade 
Winnie Sheehan, chief-of-production. He 
not only knows what to tell 'em to do, but 
knows how to do it himself. 

Administrator Will Hear 

Case in New York 

This Afternoon 

Sol A. Rosenblatt yesterday 
wired Chas. C. Levey, secretary of 
Local 118, service union, to meet 
him without fail after 3 p. m. today 
in the Code Authority offices here 

to discuss the threatened strike of 
service employes. Rosenblatt acted 
after Levey had wired him that Lo- 
cal 118, finding its members unable 
„o exist under their present wage 

(Continued on. Page 8; 


At the annual meeting of stock- 
holders of Universal Pictures held 
yesterday in Wilmington, Del., J. 
Myer Shine and Simon J. Klee were 
elected to the board of directors as 
representatives for the first pre- 
ferred stock. Directors reelected 

(.Continued on Page 8) 

Robert MacGowan to Make 
13 Kid Shorts in Color 

West Coast Bureau of THE FILM DAI LI 

Hollywood — A series of 13 shorts 
in Technicolor, using juvenile play- 
ers, will be made by Robert Mac- 
Gowan for Paramount release, ac- 
cording to announcement. Mac- 
Gowan formerly made the Our 
Gang and Mickey McGuire comedies. 

45 U. A. Exploiteers in Field 

With an exploitation force compris- 
ing 45 men, United Artists has the 
largest field force in the history of th^ 
company. Exploiteers are plugging 
"House of Rothschild," "Looking tor 
Trouble," "Sorrell and Son" and "Pa- 
looka," particularly the George Arliss 


Approximately 5,000 theaters 
throughout the country are now co- 
operating with the Hays organiza- 
tion in the regular offering of spe- 
cial "better films" programs, as 
compared with about 4,000 houses 
a year ago. Virtually all of these 
theaters are classified as neighbor- 
hoods. Houses cooperating in the 

(Continued on Page 8) 

Warns Against Making 
Films Too Goody-Goody 

A warning that movies might be- 
come too goody-goody as a result 
of increasing pressure from better 
film,s agitators was sounded by Mrs. 
William Dick Sporborg, head of the 
East Coast Preview Committee, in 
a forum held at the Hotel Astor 
with Mrs. August Belmont of the 
Motion Picture Research Council 
also participating. "We are a so- 
phisticated people and cannot have 
movies strictly for the sake of 

(Continued on Page 8) 

Pettijohn to Map New Setup 

For Film Boards of Trade 

"Patrol" 4 Weeks at Rialto 

RKO's "Lost Patrol" is being held 
for a fourth week at the Rialto. Busi-' 
ness for the first three weeks has 
been so good that Arthur L. Mayer, 
managing director of the house, has 
sailed with the missus for a ten-day 
vacation in Bermuda. 

As soon as the local boards au 
thorized by the code are set up, 
Charles C. Pettijohn will recommend 
to major distributors a modified 
setup for his Film Boards of Trade, 
he indicated to The Film Daily 
yesterday in an exclusive interview, 

(Continued on Page 7) 

M.P. Federation Authorizes 

Harry Thomas to Name 

Committee of 3 

Establishment of an arbitration 
committee, empowered to regulate 
moral standards of independent pic- 
tures and advertising and order 
whatever eliminations are deemed 
necessary, is planned by the Fed- 
eration of the M. P. Industry. The 
project, originating in a resolution 
announced yesterday, authorizes 
President Harry Thomas to appoint 
the committee's three members. 

Without mentioning specific 
names, the resolution in part strikes 

(Continued on Page 8) 


By N. M. MacLEOD 
FILM DAILY Staff Correspondent 

Wilmington, Del. — Chief Justice 
Daniel J. Layton has fixed May 1 
for hearing on the petition of U. S. 
Senator Daniel O. Hastings, receiver 
for General Theaters Equipment, 
for authority to enter into a com- 
promise agreement with Chase Na- 
(Continued on Page 7) 

Officers and Directors 
Reelected at B & K Meet 

Chicago — ■ At the annual stock- 
holders meeting this week, all nine 
directors of Balaban & Katz were 
reelected. The board later reelected 
the same officers, as follows: Presi- 
(Continued on Page 7) 

All Newsreels for Embassy 

Embassy Pathe Newsreel Theater 
starts using all four newsreels today 
instead of showing only the Pathe reel. 
F. B. Wood, house manager, said ths 
theater would supplement the tour 
newsreels by making its own shots of 
spot news events, but that probably 
this would not be done to any extent 
until tall, when the Embassy expects 
to show about 15 to 20 minutes of 
the big football games shot by its own 





Friday, April 20, 1934 

Vol. LXV, No. 92 Fri., Apr. 20, 1934 5 Cents 


Editor and Publisher 

Published dally except Sundays and llolidaj 
it 1650 Broadway, New York, S Y 
by VVid's Films and Film Folk, Inc J V\ 
Ahcoate, President, Editor and Publi he- 
(Jonald M. Mersereau, Secretary-Treasurt 
md General Manager; Arthur W. Eddy. Ass. 
.iate Editor; Don Carle Gillette, Managin 
Ivlitor. Entered as second class matte 
May 21, 1918. at the post-office at New Ynrl 
N. Y., under the act of March 3. 187' 
Terms (Postage free) United States outsid 
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wood Blvd., Phone Granite 6607. London 
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High Low Close Cn , 

Am. Seat 5'/ 8 5V 8 5'/ 8 — '/< 

Columbia Picts. vtc. 307/ 8 30 30% — >/, 

Con. Fm. Ind 45/ g 4'/ 2 45/ 8 + 'A 

Con. Fm. Ind. pfd. . 167/ 8 16% 16% 

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do pfd 97 97 97 

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Loew 6s 41ww 101% 101 101% + % 

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Prthe 7s37 98 97% 97%— </ 4 

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Para. Publix 5y 4 5% 5Vg 

U' to Film Dickens Story 

West Coast Bur., THE FILM DAILY 
Hollywood — "Great Expectations,'' by 
Charles Dickens, will be filmed by Un - 
versal as one of the specials on its 
1934-35 lineup of 40 features. 

Maryland Exhibitors Opposed to Premiums 

In a canvas of 75 exhibitors operating in the Baltimore zone, the M.P.T.O. of 
Maryland determined that 66 of them favor the abolition of premiums and the ending 
ut cut-rate ticket competition. A communication to this effect will be turned over by 
Executive Secretary John C. Flinn to the Code Authority when it meets this morning 
at 10 o'clock. The matter will probably be referred to its committee on unfair 

Ed Kuykendall, who is still at the Coast, will not attend today's Code Authority 
meeting. Jay Emanuel will substitute tor him. 

Remaining Secretaries 
Expected to Be Set Today 

With 19 local board secretaries 
already selected, the job of making 
appointments for the remaining 12 
zones is expected to be finished by 
the Code Authority at its session to- 
day. Basil Ziegler has been named 
secretary for the two boards in 
Philadelphia. With two exceptions 
.ocal board headquarters have now 
been selected in all zones. The lease 
on the New York boards' office at 
±560 Broadway was signed yester- 
day by John C. Flinn, executive sec- 
retary of the Code Authority, who 
must approve all leases. 

Full details of the code's budget, 
including a list of salaries to be 
paid, will be announced in about 
a week. 

'20 Million Sweethearts" 
In Warner-Philco Tieup 

Warners have made a tieup with 
Philco Radio Corp. for national ex- 
ploitation on "20 Million Sweet- 
hearts," musical with a radio stu- 
dio background. The deal includes 
window displays, previews on a 
West Indies cruise for Philco execu- 
tives, and cooperation through the 
Boake Carter daily radio talk spon- 
sored by Philco. 

Releasing Mussolini Film 

Vincenzo Melocchi and Luigi Di- 
Giorgio, representing Luce, Italian 
national film, institute, have set up 
headquarters at the St. Moritz to 
arrange for release of "Black 
Shirts," feature dealing with Fas- 
cism and personally edited by Mus- 
solini. Several of the big distribu- 
tors have been considering the pic- 

Luncheon to Robert Donat 

Robert Donat, English actor sign- 
ed by Reliance for the title role in 
"The Count of Monte Cristo" for 
United Artists release, will be ten- 
dered a luncheon Monday at the 
Lombardy. He arrives from Eng- 
land today and leaves Tuesday for 
the coast. 

I.T.O.A. Finance Committee 

New finance committee appointed 
by the I.T.O.A. comprises the fol- 
lowing: Maurice Fleischmann, tem- 
porary chairman; A. H. Eisenstadt, 
Lou Nelson, Harry Pear, John 
Benas and Issac Capsuto. 

George Billings Dead 

West Coast Bureau of THE FILM DAILY 
Hollywood — George A. Billings, 
who played the role of Abram Lin- 
coln in "The Dramatic Life of Abra- 
ham Lincoln," died here this week. 

Al Hall Not Optimistic 

On Costume Pictures 

With several excellent historical 
pictures already released and in 
view of the heavy production costs 
involved in making films of this 
type, there is nothing to encourage 
making of costume pictures, Ai 
Hall, Paramount director, said in a 
New York interview yesterday. 

"The edge has been taken orf his- 
torical pictures," he observed. 

Hall, who recently finished "Lit- 
tle Miss Marker," believes that "audi- 
ences are more sophisticated than 
.he pictures they see, half tnt 
cime." He foresees a trend away 
from the drawing room type of en- 
tertainment and towards stories oi 
every-day life, rich with human in- 

State Operator Law Upheld 

Buffalo — The state law requiring 
licensed operators in cities oi first- 
class was upheld by Judge Robert 
J. Summers in the case of a 16-year- 
old projectionist, who, detectives 
said, was in charge of the Marlowe 
theater projector but had no license. 
Defense counsel set up the defense 
that the law was unconstitutional. 
The judge said the law came withm 
the general police powers of the 
state. The boy wa,s found guilty 
but sentence was suspended. 

Clerics to Rule on Sunday Shows 
Monessen, Pa. — Whether Sunday 
shows are to continue here will de 
pend on the report of the ministerial 
association, which has agreed to 
attend a performance and decide if 
the type of pictures and manner of 
presentation are desirable for the 
Sabbath. Andrew Askounes, man- 
ager of the Manos and Star the- 
aters, which have been giving Sun- 
day shows in the face of clerical 
protests, says he will abide by the 
ministers' decision. 

Basil Dean to Wed in London 

London — Basil Dean, stage and 
screen producer, has announced his 
engagement to Victoria Hopper, who 
played in the British film version of 
"Constant Nymph." 

Son to Billie Dove 
West Coast Bureau of THE FILM DAU.\ 
Hollywood — Billie Dove, now Mrs 
Robert Kenaston, is the mother of 
a boy, born this week in Santa 

Five- Year Union Jam Settled 
Zanesville, O. — A five-year dis- 
pute between four local theaters 
and the I.A.T.S.E. and musicians' 
unions has finally been settled 
through the efforts of Arthur H 
Bischoff, business agent for the I. 
A., and R. F. Cullis, head of th( 

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With Famous Radio Stars and Dick Powell, Ginger Rogers 


Same Stars — More Laughs — Than " Convention City 





Warners' Famous Laugh Stars As One Big Nutty Family! 



William— Edw. Everett Horton— Frank McHugh 








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*A Warner Bros. Picture 
°A First National Picture 
Vitagraph, Inc., Distributors 

Friday, April 20, 1934 



(Continued from Pag.- 1) 

ional Bank of New York. Hear- 
ngs had originally been fixed for 
r eb. 13, but were postponed. The 
Jhief Justice will hear the case in 
Chancery Court. 

The proposed compromise agree- 
rient provides among other things 
hat the bank will reduce its claim 
gainst the corporation from more 
han $20,000,000 to $15,310,838.19 
nd that the receiver will allow this 
laim. It also i,s provided that the 
ank will assist in reorganization of 
he corporation, advance funds for 
xpenses and will give the corpora- 
ion a one-year option to purchase 
25,000 shares of Fox Film class 

stock at $15 a share. 

)fficers and Directors 
Re-elected at B. & K. Meet 

(Continued from Page 1) 

lent, Barney Balaban; vice-presi- 
ents, Walter Immerman and Sam 
L)embow, Jr.; secretary-treasurer, 
John Balaban; assistant secretary- 
peasurer, Elmer C. Upton. Direc- 
prs are Barney Balaban, John Bala- 
lan, A. C. Keough, C. A. McCul- 
jch, Y. Frank Freeman, George 
lehaeffer, W. B. Cokell, E. Paul 
'hillips, and Ralph A. Kohn. The 
pmpany's statement for 1933 
howed a profit of $95,191, against 
| loss of $993,638 the year before. 

Coming and Going 


id MRS. SAM SAX and MR. and MRS. SAM 

IORRIS return from abroad today on the 

ARTHUR L. MAYER, managing director o' 
pe Rialto, has sailed with Mrs. Mayer for z 
rief vacation in Bermuda. 

ALAN DINEHART, following a vacation ir 
ew York, is on his way back to the coast. 

ROBERT DONAT arrives in New York today 
i the Berengaria en route to Hollywood tc 
>pear in "Count of Monte Cristo" for Re- 
ance-U. A. 

NAUNTON WAYNE, actor, sails today or 
le Mauretania for England. 

HERBERT RAWLINSON has returned to New 
ork after closing with the legit show, "Dang- 
ous Road," in Baltimore. 

CARL E. MILLIKEN returns to New York 
om Europe late in May. 

SAM DEMBOW returns to New York Sunday 
om the Coast. 

MARTIN STARR leaves tomorrow for Holly- 
ood to talk with Paramount on future plans 
f his "Miss Universe of 1930" (Dorothy 
'ell) and also to see Billie Burke with i 
iew to having her write the preface to the 
ook on Ziegfeld which Starr and Eddie Dowling 
ill write. 

JACQUES DEVAL, French author, arrived in 
lew York yesterday on his way to Universal 
-ity under contract to write two originals 
or Universal's next year's list of pictures. 


r mm . „ 


• • • LAST CALL for the AMPA Naked Truth Dinner- 
Dance at the Astor hotel tomorrow nite if you haven't 

sent in your dough for those tickets better do so right now 

otherwise you're liable to be left out in the corridor 

for no table reservations can be made the day of the party 

T T T 

• • • THERE WILL be present about 60 celebs of the 

entertainment world one of the biggest aggregations of 

First Line Talent ever assembled for a social affair added 

to the list previously published are Fred Astaire, Lanny Ross, 
J. Harold Murray, Harry Hershfield 

> ▼ T 

• • • EVERY GUEST will receive a special Mickey 
Mouse souvenir from Kay Kaymen while M-G-M will dis- 
tribute to the ladies a tricky "Bottoms Up" souvenir To 
the bunch of lads previously announced who are doing great 
work in making this AMPA annual a knockout the Com- 
mittee wants to publicly thank Martin Sampter Joe Pen- 
ner's manager who has done a fine job in lining up talent. 

T T T 

• • • A NIFTY ballyhoo engineered by the AMPA's 

prexy-elect Billy Ferguson for "Tarzan and His 

Mate" a special showmanship truck and trailer for Mary, 

the Rhino who appears in the pix . Mary weighs 3500 

pounds worth $28,000 a dealer tie-up with Stude- 

baker this company constructing a special trailer truck 

to act as a traveling cage for the ponderous beast which 

permits the public to view the Rhino from a gallery built on one 

side tbe ballyhoo jammed traffic in front of the Capitol 

wben it arrived in town the other day it is scheduled to 

cover the territory over a period of several months 

T T T 

• • • ON THE word of Lou Diamond head of Para- 
mount's short subject dep't Max Fleischer's animated, 
"Popeye the Sailor," is going so big that it will make Mickey 
Mouse and Silly Symphonies as well as Betty Boop look to their 

laurels exhibs in various sections are raving over this 

cartoon as if it were a smash feature well, mebbe it is. 

T ▼ T 

• • • A BROADCAST without amplifiers or other me- 
chanical aids will take place today at noon from the roof 

of the 24-story building that houses the American Federation 

of Actors a program of songs and talks by members of 

the organizashe with powerful voices part of a publicity 

campaign for the Federation's benefit at the New Amsterdam' 

theater on Sunday nite, April 29 sounds like a gag 

but the notice is sent out in all seriousness 

▼ T T 

• • • A CHANGE in the publicity dep't of Metro 
makes Melvin H. Heymann office manager in charge of pub- 
licity under Howard Dietz he will be assisted by Milton 

Weiss while Milton Beecher is transferred to the Culver 
City plant as one of Howard Strickling's assistants Ethel 
Merman will be heard on WOR Friday eve talking about her 
coming role in "The Treasure Hunt" with Eddie Cantor 

"Rothschild" Big in Frisco 

San Francisco — Opening night 
business for "House of Rothschild," 
20th Century-U. A. release, topped 
the previous record at the Geary 
Theater. Advance sale is big. The 
picture was given an elaborate ad- 
vance campaign. 

Denver Orpheum Ups Again 

Denver — Evening prices at the 

Reopens After Two Years 

Imperial, Pa. — The Imperial has 
been reopened after being dark two 
years. The house has been leased 
and remodeled by Harry Schmidt 
who has been associated with Louie 
Michaels at the Liberty, Pittsburgh, 
for several years. 

Akron House Reopens 

Akron, O. — Miles-Royal, East End 

Orpheum have been boosted again, house, dark several years, has re- 
this time from 50 to 55 cents, in- ' opened with a dual feature film pol- 
cluding tax. ' icy. 


(Continued from Page 1) 

the first official statement on the 
future of the Film Boards. 

"There is no definite plan at 
present," said Pettijohn. "The im- 
portant thing just at the moment 
is to get the Motion Picture Code 
into successful operation and co- 
operate with the NRA to bring back 
normal business conditions. To that 
end, I feel that the Code Authority 
should have first call upon the help 
of any Film Board of Trade sec- 
retary to serve as secretary of the 
Grievance and Zoning Boards. These 
secretaries are well versed in the 
mechanics of the business. They 
have character, ability and stand- 

"As soon as the local boards have 
been set up, and we know which 
of the secretaries have been select- 
ed and which have not been, I in- 
tend to recommend a modified and 
more modest form of field organiza- 
tion to handle some matters which 
are necessary for the entire busi- 
ness and which matters are not 
proper subject matters to ask the 
ocal Code Authority boards' secre- 
taries to take care of. 

"If and when such a plan as I 
shall recommend is accepted or re- 
jected, it will be given to the trade 

Admission Scale Raised 
East Liverpool, O. — George A. 
Delis, district manager for the Con- 
stant theaters in the upper Ohio 
Valley has raised admission prices 
at the American here. Under the 
revision top is 20 cents for adults 
and 15 cents afternoons. Children's 
admission remains at a dime. 

DuWorld Releasing Coogan Shorts 

DuWorld is arranging national 
release for the series of Jackie 
Coogan featurettes produced by I. 
A. Allen. The first one is titled 
"Love in September." 

Buffalo Boards Gets Offices 

Buffalo — The local film code 
boards will move into their quarters 
at 505 Pearl Street on April 23. 
Jane Holloran is executive secre- 

Harold Lloyd 
Sidney Lanfield 

Fred Kohler 
Roy J. Pomeroy 



(Continued from Page 1) 

back at Louis B. Mayer's attack on 
independent producers, delivered at 
the M.P.T.O.A. convention at Los 
Angeles last week. 
It read as follows: 

Federation concurs in and agrees with tin 
views expressed by persons prominent in so 
cia] life and those prominent in theater owner 
organizations, to the effect that the type 
of motion picture on the screen needs radical 
improvement, particularly because of the over- 
emphasis on sex, and the use of suggestive 
scenes and suggestive dialogue. 

In view of the statements made by certaii. 
leaders in the Motion Picture Industry, afti'- 
iated with the major organizations, to the 
effect that they favor the elimination of in 
dependent production, the members of Fed 
eration cannot subscribe to any set of rule- 
or regulations of moral conduct or standard 
promulgated by any association or organiza 
tion of which such parties are an integral 

To the end that pictures may be improver 
and the conditions complanied of rectified 
the following resolutions are unanimousl; 

RESOLVED, that members of Federatioi 
shall endeavor at all times — 

1. To produce good, clean, human-interes' 
motion pictures, or pictures of a manly o 
womanly action type, the tendency of whic' 
will be to uplift rather than to lower thi 
morals of the patrons. 

2. To cater to films for the family ai« 
neighborhood patronage, to the end that pa 
trons shall be glad to bring all the member 
(l f their family to the motion picture theater. 

3. To elevate the motion picture in th' 
eyes of the majority, instead of attemptiiv 
to please only the sophisticated few. 

FURTHER RESOLVED, that an Arbitra 
tion Committee of three members shall 1 
designated by the President of this Associa 
tion, whose duties shall be to arbitrate ar 
disputes that may arise from or throug 
complaints against Producers or Distributor 
charged with violating moral standard = • 
the production of pictures or in advertisin 
ethics; that the decision of such Committe 
shall be final; and that any scenes or atl 
vertising found to be objectionable by th 
Committee shall be eliminated or withdraw!' 

Elect Shine and Klee 

On Universal Board 

(Continued from Page 1 ) 

were: for the second preferred, R. 
H. Cochrane; for the common, Carl 
Laemmle, P. D. Cochrane, C. B. 
Paine, Helen E. Hughes, James R. 
Grainger and Willard F. McKay. 
E. F. Walsh and Frank Mastroly 
were not reelected. The directors 
will meet within the next few days 
for election of officers. 

Finance Committee Meets Today 

The Code Authority's finance com- 
mittee will meet this morning just 
prior to the session of the parent 
body. Meeting had been scheduled 
for yesterday. 

Buffalo Variety Club Quarters 
Buffalo— The local tent of the Na- 
tional Variety Club has leased 
quarters in the Lafayette hotel, ac- 
cording to President David Miller. 

Finally Got Her 

Denver — Mary Dobbs. who probably 
established a record by playing the or- 
gan at one house for more than nine 
years, has given notice and is quitting. 
She has been at the Isis, a Fox house, 
for that time, and has worked tor Fox 
in Denver over ten years. 



Friday, April 20, 1934 





TAMES CRUZE will direct ZaSu 
J Pitts and Slim Summerville in 
"Afterwards" for RKO Radio Pic- 
tures. Story is by Walter Hackett. 

T T T 

Thomas McMorrow, fiction writer, 
has been signed by Fox to write an 
original for Will Rogers. He is due 
from New York shortly. 

t r T 

Harry Hervey has been signed by 
Paramount to work with Henry 
Myers on the development of "Mis- 
sissippi," an original screen play of 
Mississippi river show boat life, in 
which Lanny Ross will be featured. 

T T T 

Edward Everett Horton has 
signed a two-picture agreement with 
Paramount, the first to be the B. P. 
Schulberg production "Kiss and 
Make Up," the second "Ladies 
Should Listen," from a play by Al- 
fred Savoir and Guy Bolton. Cary 
Grant will have the leading role in 
each. "Kiss and Make Up" is be- 
ing directed by Harlan Thompson 
and Jean Negulesco. Leo McCarey 
is tentatively set for "Ladies Should 

T T T 

Dick Powell will take a vacation 
from radio broadcasting when the 
cigarette company for which he is 
now working discontinues its hour 
during the summer months. 

T T ▼ 

Jed Kiley, newspaperman and a 
well known figure on the Paris 
Boulevards, will do the screen treat- 
ment of "The Criminal Within," 
which Columbia will put into pro- 
duction shortly under the supervi- 
sion of Sid Rogell. 

T T T 

"Love the Hard Way" is the title 
of the next Columbia short in the 
Broadway Series. It is a musical 
production with Arthur Jarrett and 
Betty Grable in the featured roles. 
Other members of the cast include 
Red Stanley, Bobby Watson, Marion 
Byron, Lois January, Thelma White. 
Gene Sheldon and Jay Mills. Archie 

Gottler will direct, under the super- 
vision of Jules White. 

T T T 

Elizabeth Young, Paramount 
actress, will temporarily return tc 
the stage. She is signed for the 
Los Angeles Belasco theater run of 
"She Loves Me Not," Howard Lind- 
say comedy hit which is now being 
filmed by Paramount with Bing 
Crosby and Miriam Hopkins fea- 
tured. The play opens April 23. 

T T T 

Fox's newest starring team, James 
Dunn and Claire Trevor, have start- 
ed work in another film, "Always 
Honest," which Harry Lachman will 
direct from the screen play by Ed- 
ward Paramore. The supporting 
cast includes Shirley Temple, Pres- 
ton Foster, Ray Walker, Dorothy 
Libaire and John Bradford. 

T T T 

The third Chester Morris starring 
picture went into production at Uni- 
versal City this week under a new 
name. In the studio this Dore 
Schary and Lewis Foster story had 
been referred to as "Loves of a 
Sailor." This title was changed to 
"Funny Thing Called Love." The 
cast is now complete with the selec- 
tion of Mae Clarke as leading wo- 


M-G-M: Una Merkel, Sterling Holloway, Ed- 
wardr Everett Horton, George Barbier fr 
"Merry Widow"; Chic Sale, Edward Pawley 
James Burke, Robert Anderson, Charles Erwin 
Tom Mahoney, Frank Dunn and Matt Gil- 
man for "Treasure Island"; Ian Wolfe to 
"Barretts of Wimpole Street"; Mrs. Patric 1 
Campbell for "The Green Hat." 

RKO: Dorothy Sebastian for "Life of Vergi 
Winters"; Helen Vinson for "Sour Grapes" 
Doro'hy Wilson for "Family Man." 

UNIVERSAL: Mae Clarke for "Loves of 

WARNER: John Halliday for "Housewife" 
Maxine Doyle for "Motor O'Mine," Techni 
color short; Kay Francis for "British Agent " 

GOLDWYN: Sam Jaffe for "Barbary Coast 

PARAMOUNT: Lew Cody for "Think You 
Stars"; Jan Duggan for "The Old Fash'on<-^ 
Way"; Ralf Harolde for "She Loves Me Not" 
Dorothy Christie, Doris Lloyd and Mme. Bonit 
for "Kiss and Make Up." 

COLUMBIA: Dorothy Burgess and Lumsde- 
H-re for "Black Moon": Doris Kenyon to 
"Whom the Gods Destroy"; Benny Baker fo' 
"Hell Cat." 

FOX: Loretta Young for "Caravan." 

5,000 Houses Giving 
"Better Films' 


(Continued from Page 1) 
move are offering (1) special pro- 
grams designed for children, (2) 
"family n : ght" programs and (3) 
programs endorsed by the Better 
Films Councils. 

Charged Fraud in Theater Sale 

Denver — The Supreme Court has 
decided it is fraud to give out an 
unusually large number of passes 
in order to make it appear as 
though the theater were doing a 
large business in the hope of in- 
ducing someone to buy the house. 
Clara Miodel had sued Frances 
Micheletti, widow of John B. Mich- 
eletti, for damages claimed to have 
been suffered over the sale of the 
Comet theater. A verdict was 
awarded the plaintiff. 

Warns Against Making 
Films Too Goodv-Goody 

(Continued from Pane 1 I 

children/' said Mrs. Sporborg. "The 
problem of what the child shall see 
is the mother's responsibility." Shr 
advocated boosting the good films 
and ignoring the bad ones. 

Closes Distribution Deals 

Screen Attractions Corp., headed 
by M. Kleinerman, producing a 
series of 12 cartoon shorts in natural 
color, has signed with Masterpiece 
Film Attractions of Philadelphia for 
distribution in Eastern Pennsylva- 
nia, Southern New Jersey, Mary : 
land, Delaware, District of Colum- 
bia and Virginia, and with Tom 
Branon of Atlanta for Georgia, Al- 
abama, Mississippi, North and South 
Carolina, Tennessee and Florida. 


Theaters operated out of the Par- 
amount home office have been re- 1 
duced from approximately 1,200 in] 
the pre-decentralization days to 12 
theaters, which are now handled di-J 
rectly by Famous Theaters Corp., aj 
checkup yesterday indicated. Fam- 
ous Theaters, however, is interested 
in hundreds of other houses through 
partnership deals. 

The 12 theaters now operated out 
of New York are located in New 
York state, as follows: Newburgh, 
two; Poughkeepsie, three; and one 
each in Staten Island, Middletown, 
Peekskill, Syracuse, Glen Falls, New 
York and Brooklyn. 

Rosenblatt to Hear 

Service Union Case 

(Continued from Page 1 ) 

scale, was preparing to strike Sat- 
urday against the Loew Circuit. 

Levey said yesterday that his 
plans were to picket all the Loew 
theaters starting tomorrow morn- 
ing. Two meetings of service em- 
ployes are set for tonight at Bryant 
Hall, where Levey will outline the 
strike procedure. 

Milliken at Film Congress 

With Carl E. Milliken, secretary 
of the Hays association, attending, 
the International Congress on the 
Instructional and Educational Use- 
fulness of Motion Pictures opened 
a seven-day session in Rome yester- 
day. Later Milliken visits Geneva | 
to attend a conference with the In- 
ternational Missionary Council re-j 
garding the effects of motion pic-l 
tures. Later, in Paris, Milliken will | 
work out a plan for furnishing ex- 
cerpts from "Moana," "Tabu" andl 
"Aloha of the South Seas" for aj 
film to be presented to the Interna- „ 
tional Congress of Anthropological \ ( 
and Ethnological Sciences. Before W 
returning to New York late in May, f 
he will go to London to confer with 
leaders of the recently-established 
British Film Institute. 

15 Years of Daylight Time Ends 

New Castle, Pa. — For the first 
time in 15 years, daylight saving 
time will not be in vogue here this 

Complete N. V. A. Short 

The short subject which is to bi 
the basis of this year's N.V.A. Drive 
has been completed, it was anounced 
yesterday by Major L. E. Thompson, 
chairman of the campaign. Stars who 
contributed their services include Wal- 
ter Huston, Robert Montgomery, Lanny 
Ross, Jimmy Durante and Block b 

The short, running nine minutes, will 
be shown for seven days beginning May 
4, N.V.A. Week, in all theaters in th? 
Paramount. RKO, Loew, Warner, Skour- 
as, Fox West Coast and United Artist', 
circuits. Some 2500 non-circuit the- 
aters from coast to coast have als- 
agreed to run this short that week. 

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Friday, April 20, 


1934 ^ 


Changes in Ownership 
PARKIN— Ritz, transferred to John Hicks 
by E. P. Morin. 

HARTFORD - Emerson. 

Changes in Ownership 
BALDWIN PARK -Baldwin, transferred 
to Ted Cunningham by Ed. Patterson. 
EAGLE ROCK— Eagle Rock, transferred to 
Baffa & Boffino by Calvi, Baffa and Boi 
fino. LOS ANGELES Georgia, trans- 
ferred to E. C. Hayman by Raymond and 
Taylor; Larchmont, transferred to Fox West 
Coast by Mark Hansen ; York, transferred 
to Baffa & Boffino by Calvi, Baffa & Bof- 
fino. COLFAX — Colfax, transferred to G. 
W. Taylor by V. C. Shattuck. OAKLAND 
— R'alto, transferred to Rialto Theater Corp. 
by C. A. Welch. Jr.; Ritz (formerly Park), 
transferred to C. W. Midgley by A. F. 
Mvrson. REEL) LEY— Rex, transferred to 
J. W. Hucknall. WALNUT GROVE WV 
nut drove, transferred to Gus Heber by 
Dudley Logan. 


KREA— Brea, by L. W. Allen. COL- 
FAX -Colfax. COMPTON— Compton (new 
theater), by Compton Theaters Corp. EL 
SEGUNDO — State, by Wortley & Bayn- 
ton. LOS AXC.ELES— Colonial, by I. 
Barr ; San Carlos, by San Carlos Amusement 
Co.; Wiltern (formerly Warner's Western), 
by Wiltern Theaters, Lnc. ; SONOMA— 
Sebastian (formerly Don). PACIFIC 

GROVE— Grove. UPLANDS— Uplands, by 
B. G. Meyers. WALNUT GROVE— Wal- 
nut Grove. YREKA — Miner (new theater), 
by Walter Leverette. 


TON— Irvington. OAKLAND— Plaza ; New 
Piedmont. SAN MATEO— Regent. SUI- 
SUN— Arlington. UPLANDS— Studio. 


ers Home. OLATHE— Olathe, by W. A. 
Smith. RED CLIFF— Rio, by John A. 


HAYDEX— Auditorium. 


GENESSEE Audian, by L. A. Worthy. 

LEW I STON— Granada. 

Changes in Ownership 

CHICAGO — Little Paramount (formerly 
Lincoln-Webster, transferred to Lincoln- 
Webster Theater Corp. ; Lucile, transferred 
to Jack Rose Booking Circu t by A. Bres- 
cia ; .Majestic, transferred to Jones, Linick & 
Scbaeffer by Monroe-State Theater Corp. 
NILES CENTER— Center, transferred to 
Marion Quaglia by Leo Binder. PLANO — 
Grand, transferred to F. Anderson by J. 
Hoseph. VIRGINIA — Virginia, transferred 
to F. M. Mertz by W. J. Mathews. 


ARTHUR — Lamar (formerly Garden), by 
W. H. Hoffman. CHICAGO— Rialto (for- 
merly Loop End) ; Town Talkies. CANTON 
—Garden. LINCOLN— Grand. 

— Amer'can. LeROY— Princess. PALMYRA 

Star. RAYMOND— Community. 

Changes in Ownership 
BEECH GROVE— Palace, transefred to 
Xicholson & Schumacher. CHURUBUSCO 
— Busco, transferred to Roger Scherer by 
"harles Sprague. GENEVA — New Star 

(formerly Limberlost), transferred to W 
G. Letherman. GREENFIELD— State 

transferred to C. E. South. INDIAN 
\POLIS— Howard, transferred to Earl W 
Bell. LOWELL— Ritz, transferred to In 
e-state Theater Corp. by Edward Gates 
MONTEZUMA— Rex, transferred to C. El 
wood Hookey. SELLERSBURG— Empire 
transferred to Jacob & Earl Fisher. WAR 
REN — Mystic, transferred to Clevenger Bros 


n— Sunshne. FORT WAYNE— Family 
rENEVA — New Star (formerly Limber 
BURG— Empire. WARREN— Mystic. 
GARY— Broadway. ( OOD1.AND — Gra- 

vel. INDIANAPOLIS— Washington. LO- 
GAN SPORT— Paramount. 




Above the 8</? 

Floor $6.00 

and up 

Enjoy the comfort9 of i 
parlor and bedroom suite. . . . 
All rooms equipped with 
combination tub and shower 
bath, and running ice water. 
Ideal location — adjacent to 
shopping, business and the- 
atre districts. 


Changes in Ownership 

HI RM INGHAM — Community, transferred 
to Menelaus & Wilson. DYERSVILLE— 
Plaza, transferred to H. V. Lippert by Etta 
Gray. ELDON Ritz, transferred to O. B. 
Olson by Walter Enyart. GREENE — Crys- 
tal, transferred to H. W. Bender by Joe 
Mel'ner. HARRIS — Harris, transferred to 
W. C. Grady by W. W. Woodsworth. LIV- 
ER MORE- Princess, transferred to F. E. 
Collins. OAKV1LLE — New. transferred to 
E. M. Strawhacker. WELLMAN— Well- 
man, transferred to Frank Green by C. Mor- 
ganstein. WOODBINE— Woodbine, trans- 
ferred to R. N. Young by John Noffsinger. 


TON— Rialto. CENTERVILLE — Ritz. 
Columbia. DOW CITY— Iowa. HARRIS 
—Harris. KIMBALLTON — Kimballton. 
LEIGH — U-No-Us. MANLY — Plaza. 
Waterloo. WELLMAN— Wellman. 

Changes in Ownership 

BONNER SPRINGS— Iris, transferred to 
L. Phillips by J. F. O'Connell. LOGAN— 
Mainstreet, transferred to A. Ruff by Lilly 


LOGAN— Mainstreet, by A. Ruff. 


Changes in Ownership 

COVINGTON— Strand, transferred to Jos- 
eph J. Lee by L. B. Wilson. MT. OLIVET 
— Gem. transferred to Jett & Browning by 
J. of P. OLIVE HILL— Dixie, transferred 
to Dearing & Mills by L. E. Johnston. 


BETSY LAYNE— Peoples (formerly Par- 
amount). EVARTS— Palace. LOUELLEN 
— Louellen. LOUISVILE— Dixie. MT. 
Masonx Temple (new theater). 



— National. 

Change in Ownership 

KENNEBLTNK— Acme, transferred to E. 
A. Mason by H. Duffy. 


SOLOMONS— New, by Reynold Evans. 

Changes in Ownership 

BOSTON— Park, transferred to Max Mi- 
chaels by M. WVinstock. WALTHAM— 
Waltham, transferred to M. Druker by D. 
Brand Estate. 


( II ICOPEE— Victoria (formerly Play- 
house), by Frank Milenekowsky. BOSTON 
— Tremont. 



DETROIT— Visger, by Fred Cochrane. 
GREENVILLE Gibson (new theater), by 
f'harles H. Gibson and L. M. Quinct. MUS- 
KEGON— Lakeside, by Ted Pcmas. PORT 
AUSTIN — Port Austin (new theater), by 
Mack Norton. SAGINAW — Gennessee (new 
theater), by J. N. LaDue. 

1 ) ET R O I T— Art. UNIONV1 LLE— Tem- 
ple. BUFFALO— New Buffalo. PONTIAC 

X. I. R. A. 

Changes in Ownership 

ADRIAN Adrian (formerly New), traus- 
fined to Helen G'lette by McGraw & Ma- 
honey. HI WW HIE -Grand, transferred to 
W". I.. Crouse by Joe M. I.icari. DASSEL 

Lakeland (formerh Grand), transferred to 
II. E. Solomon by J. R. Elliott. DELANO 
— Delano, transferred to lames Anderson by 
R. J. Berneck. HINKLEY— Liberty, trans- 
ferred t" Charles Christianson by Blain 

O'Malley. HOWARD LAKE— Triangle, 

transferred to Great X'orthern Theater Co. 
by A. Filby. J ANESVILLE- Century (for- 
merly Princess), transferred to R. W. Son- 
nen by Arnoldt &• Bartelmehn. MINNEAP- 
OLIS — Paradise, transferred to Peoples The- 
ater Co. by Berger Amusement Co. ; New 
Lake, transferred to John Enquist by New 
Lake Theater Co. 


BAYPORT — Bayport. ISLE — Isle. 
JAN ESV I LLE— Century (formerly Prin- 
cess). KEEWATIN — Kcewatin (formerly 
Capitol). LAKEVILLF:— Lakeville. LAN- 
CASTER— Legion. RAYMOND — Opera 
House. RED LAKE FALLS— Roxy. RED- 
—Rialto. WALNUT GROVE— York. ■ 

AMBOY— Amboy. ERSKIN — Star. 
WARROAD— Fox (damaged by fire). 


SAKD1S— New. 

Changes in Ownership 

NEWBURG- Lyric, transferred to A. B. 
Cottle by Owen Wilson. ST. LOUIS— 
Shubert-Rialto, transferred to Warner Bros, 
by Schubert Bros. TIPTON— Tipton (for- 
merly Princess), transferred to J. T. Gliosen 
by T. W. Kline. 


ST. LOUIS— Shubert-Rialto, by Warner 


BELT— Palace, by F. Arnst. 

Changes in Ownership 

BEATRICE— Rivoli, transferred to Fox 
Midland by T. J. Kempes. HASTINGS— 
Rivoli, transferred to Town Theaters, Inc. 
by Hast'ngs Theater & Realty Co. MADI- 
SON' — Capitol, transferred to Tohn Noffsinger 
by W. X. Youngclaus. MEADOW GROVE 
— Community, transferred to R. McCarroll. 
RAVENNA — Pastime, transferred to L. W. 
Heal by Ed Forrester. TILDEN— Audi- 
torium, transferred to F. N. Young by II. 
A. Johnson. 


BROADWATER— Isis, by A. W. Wil- 
kinson. STUART— Stuart. WEST POINT 
— Ncbraskan. WYNOT — Wynot. 





GROVETON— Opera House, by L. J. 


Changes in Ownership 

EAST ORANGE — Strand, transferred 
to Strand Onerating Corn, by FYedericks 
Amusement Co. ENGLEWOOD— En He- 

wood, transferred to Rosewood Operating Co. 
by Walter Rcade. FORDS— Fords, trans- 
ferred to Ring it GUick by General P'ctures. 
Inc. JERSEY CITY— Orpheum. transferred 
to Orpheum Theater. Inc. by Union The- 
aters Co. NEWARK — Lewis, transferred 
►n Sydn"" Bergoffen by C & C Amusement 
Corp.; Walnut, transferred to Fishbein & 
Feldman by Jack Rosenfeld ; Little, trans- 
ferred to Frankslipp Co. by C'nema Co., 
Inc. : Congre-s. transferred to Teiscb Bros, 
bv Coneress Theaters, Inc.; Park, (formerly 
Weequahic, transferred to Monarch Amu -• 
ment Com. by Yale Theater Co. ATLAN- 
TIC CITY— Anollo, transferred to Brank- 
and Realty &- Leasing Co. TRENTON— 
Park, transferred to F. K. M. Plessner. 
PHILLTPSBURG— Main, transferred to 
Ritz Theater Co.. Lnc. bv George W. Kil- 

patrick. PORT NORRIS Nuiov. 

'erred to R. II. Wertle bv Louis Dagastine. 


ATT. ANTIC CITY— Apollo, bv Frank'and 
Realty an, I Leisiirr Co. IUCHBRIDGE— 
Topaz, by Topaz Corp. 

— Rosyln. WASHINGTON— St. Cloud. 


NEWS of the DAY 

« « REVIEWS of the NEW FEATURES » » 

Louisville — The Temple has been 

;ased by the Interstate Amusement 

!o. of Chicago. It will be remodeled 

nd name changed to Temple of 

Lrts theater. 

Fayetteville, Tenn.— The Capitol. 
Ipeiated by Cumberland Amuse- 
lent Co. of Tullahoma, has been 
quipped with new Photophone High 
'idelity ,sound apparatus by R. T. 
full, general manager. 

Salt Lake City — Jack Marpole has 
Dwered prices to a summer scale 
,f 20-30 at the Paramount. 

Overton, Tex. — J. E. Adams, 
iouisiana theater operator, has ar- 
anged for the installation of RCA 
'ictor High Fidelity sound in his 
rem here. 

I Louisville — The following com- 
panies have been incorporated: 
'ikeville Amusement Co., W. J. 
Vard, Gladys Ward and Faye W. 
iamsey; Fifth Avenue Amusement 
)o., A. Gubiner, Anne Schatz and 
-eo J. Sandmann. 

Indianapolis — Local Variety Club 
las secured permanent quarters in 
he Claypool Hotel. Preparations 
re under way for the first dance 
|nd frolic April 28, to be held in 
he Indiana theater ballroom. 

Cleveland — Jack Greenbaum, 
irominent in exhibition and distri- 
•ution activities in this territory, 

lias acquired "Guilty 'Parents" for 
)hio and Kentucky. Associated with 

Ureenbaum is Maurice Lebensburg- 

Oklahoma City — Jack Whelilan 
kas been appointed Fox ad sales 
manager, succeeding L. Bateman, 
vho resigned. 

Indianapolis — George Landis, 
nanager of the local Fox exchange, 
las returned to the city after a 
wo-week West Indies trip. 

Cleveland — A branch office of Su- 
)erior Motion Picture Supply Co. of 
D ittsburgh has been, opened here at 
L740 East 23rd St. L. P. Stewart 
las been appointed branch manager 
>y Arthur F. Morrone, president of 
:he company. Ray Cudmore, for- 
merly connected with the Oliver 
Motion Picture Supply, is in charge 
of sales. 

Wheeling, W. Va. — The State : 
iamaged by fire, has installed new 
RCA equipment and is open again, 
lim Velas is operator. 

Marietta, O. — Bob Rhodes, for- 
ssistant manager of Loew's Can- 
ton, is now manager of the Auditor- 
um here, operated by the Shea in- 

New Orleans — Jim Frazier, for- 
Imer assistant manager of the Saen- 
ger, was here on a visit this week. 

Warner Baxter in 


with Madge Evans, John Boles, Sylvia 
Froos, James Dunn, Stepin Fetchit, Shirley 

Fox 80 mins. 


Despite a weakness in construction that 
has left it with a few air pockets, this 
musical jamboree has several highlights 
that will suffice to satisfy the patrons and 
make them pass the word around. These 
highlights include Warner Baxter, Stepin 
Fetchit, a penguin or some such bird that 
does a hilarious takeoff on Jimmy Durante 
with accompanying dialog a la Schnozzola, 
and the new infant wonder, Shirley Tem- 
ple, who just about steals the show and 
leaves the customers hungry for more of 
her. As a plot framework, Baxter is ap- 
pointed by the President to the new post 
of Secretary of Amusements with a view 
to making the country laugh itself out of 
the depression. A financial clique that is 
benefiting from hard times sets out to 
lick him, but with urging from Madge 
Evans, one of his assistants and sweet- 
heart, he finally comes through, and a 
kaleidoscope of prosperity parades winds 
up the story. Comedy by Fetchit and 
Mitchell and Durant is swell, and there 
are enjoyable musical numbers led by John 
Boles, Sylvia Froos and James Dunn with 
little Shirley. 

Cast: Warner Baxter, Madge Evans, James 
Dunn, Sylvia Froos, John Boles, Shirley 
Temple, Ralph Morgan, Jimmy Dallas, Aunt 
Jemima, Mitchell & Durant, Nick Foran, 
Nigel Bruce, Stepin Fetchit. 

Director, Hamilton MacFadden; Authors, 
Will Rogers, Philip Klein; Collaborator, 
Lew Brown; Lyrics, Lew Brown, Jay Gor- 
ney; Dances, Sammy Lee; Cameramen, 
Ernest Palmer, L. W. O'Connell; Recording 
Engineer, E. F. Grossman. 

Direction, Spotty. Photography, Fine. 


"L'ANGE GARDIEN" ("The Guardian 
Angel"), in French; produced by Films 
Sonore Tobis; directed by Jean Choux; 
music by Armand Bernard; with Andre 
Bauge, Polla lllery Paul Azais and Christian 
Delyne. Distributed by John S. Tapernoux. 

Exceptionally well photographed and 
handsomely acted, this charming musical 
romance, with English titles added, should 
win the plaudits of American audiences 
which enjoy the better foreign films. Mu- 
sic is excellent and the singing which is 
left chiefly to Andre Bauge, baritone of 
the Opera Comique, is first-rate. St»ry 
is nicely developed and holds interest well 

"TIBURON," in Spanish, produced by 
Industrial Cinematographica; directed by 
Ramon Peon; with Luis G. Barreiro, Joaquin 
Coss, Adriana Lamar, Julio Villareal, Man- 
uel Tames. At the Teatro Variedades. 

Comedy with capable cast makes fairly 
enjoyable entertainment for Spanish audi- 


with Edward Everett Horton and Genevieve 


1 Universal 65 mins. 


Much resembling a smartly-done stage 
play, "Uncertain Lady" has been trans- 
ferred to the screen in a manner appealing 
principally to audiences liking clever far- 
cical situations and clever dialogue. Its 
various roles are expertly handled and the 
direction given the production by Carl 
Freund is smooth and knowing. Story 
concerns a husband, played by Horton, 
who wants his wife, enacted by Miss To- 
bin, to divorce him so he may wed a 
mercenary, baby-talking lady. The wife 
agrees upon condition that he provide her 
with another husband. In an attempt to 
win back Horton, she brings in an old 
friend to make fictitious love to her but 
it happens they fall in love with each 
ether in the genuine manner. Windup 
finds Horton and his sweetie tricked into 
a long sea voyage, leaving his wife and 
her newly-found sweetheart ashore. 

Cast: Edward Everett Horton, Genevieve 
Tobin, Renee Gadd, Paul Cavanagh, Mary 
Nash, George Meeker, Dorothy Peterson, 
Donald Reed, Herbert Corthell, Arthur 
Hoyt, Gay Seabrook and James Durkin. 

Director, Carl Freund; Authors, George 
O'Neill and Doris Anderson; Adaptors, 
Daniel Evans and Martin Brown; Editor, 
Edward Curtiss; Recording Engineer, Jos- 
eph Kurland; Cameraman, Charles Stumar. 

Direction, Fine Photography, Good. 


Marcy Pictures 66 mins. 


This is a murder mystery drama which 
after maintaining interest fairly well ends 
on a climax that leaves the mystery some- 
what unexplained. But Claudia Dell, the 
girl who is apparently guilty of the mur- 
der, succeeds at the windup in making 
the real murderer confess and is returned 
to her bewildered husband for a happy 
ending. Story centers around the mys- 
terious withdrawal from broadcasting of 
a favorite ether songbird. Radio chain 
head, who is in love with her, suspects 
a sinister oppression, and has her trailed. 
Cops seize Claudia Dell breaking into the 
singer's apartment. As a jest a court re- 
porter, attracted by Claudia's looks, tells 
the judge that she is his fiancee, and that 
the apartment she was breaking into was 
his. The judge, a practical joker himself 
marries them. Then Claudia is found in 
the apartment just as the singer is shot 
dead. Rest of film is given over to un- 
ravelling the mystery. 

Cast: Claudia Dell, Lola Lane, Richard 
Hemingway, Jason Robards, Mischa Auer, 
Douglas Cosgrove, Tom O'Brien. 

Director, Mrs. Wallace Reid; Camera- 
man, James Diamond; Editor, S. Roy Lubv; 
Recording Engineer, Earl Crain. 

Direction, Okay. Photography, Fair 

"I've never done ah£thirig B like 
as well as this role! It's immense! J 
A role that comes once in an ac- j 
tor's lifetime!"— JOHN BARRY- ' 

High praise indeed from the 

I screen's foremost actor and his 

j leading lady about their roles in 

t Broadway's greatest comedy smash. 

It's even greater on the screen! 


J Century", with Carole Lombard, 

J I Walter Connolly, Roscoe Karns. 

I'V'j A Howard Hawks production 

J;.] from the stage success by Ben 

{ ' Hecht, Charles MacArthur and 

'j I Chas. B. Milholland. j 

i • •:' v /> 

only ■ 


Carole Lombard • George Burns and Gracie Allen • Ethel Merman and Leon Errol 
Directed by Norman Taurog ... if it's a PARAMOUNT PICTURE it's the best show in townl 




ntimate in Character 
nternationat in Scope 
independent in Thought 



J***'. ; " 



rily N 



Of M 

o t i o n 









/©L. LXV. NO. 93 

NOV y€Cr, S4TLCDAy, APRIL. 21 1934 

5 CENT1 

trike of Service Help is Averted by Rosenblatt 


ongwriters Demand Royalty Payments From Pictures 

hare in Receipts Wanted 
in Preference to a 
Straight Salary 

The Songwriters' Protective Asso. 
seeking- to negotiate a basic 
igreement with Fox and several 
;her major studios to provide that 
mgwriters under contract to 
udios shall receive royalties on 
leir songs when published, share 
i synchronization rights and other- 
lse benefit from their work, it was 
;ated to Film Daily yesterday 
y Sigmund Romberg, president of 
<e S.P.A. 

Romberg said Fox has held that 
fie writer, having received a stipu- 

(Continued on Page 4) 


Detroit— Mid-States Theaters, ex- 
jibitor buying cooperative, has add- 
d a large number of houses, bring- 
lg its total to 66. New members 
lclude the Rex, Cameo, Casino, 
rayety, Conant, Cinderella, Roose- 
velt, Iris and Liftman's People's in 
fetroit; Hazel Park, in Hazel Park; 
ord Grand and Midway, Dearborn, 
'he Cinderella and Roosevelt be- 
)ng to James N. Robertson, usually 
he "lone wolf" in local exhibitor 


50 S.M.P.E. Members 
Expected at Convention 

Two hundred and fifty members 
re expected to attend the S. M. P. 
Spring meeting which opens 
Monday at the Hotel Chalfonte- 
laddon Hall, Atlantic City. De- 
'elopments in color photography will 

{Continued on Page 2) 

Cameo Goes Dual 

The Cameo, Times Square house 
which played extended runs when under 
RKO, has switched to double features, 
changing three times weekly. 

RKO Considering $500,000 Building Project 

Wc t Coast Bureau of THE FILM DAILY 
Hollywood — A 5500,000 building prcgram, tor a tour-story building with a 
two-story tower which will house the National Broadcasting station, is under con- 
sideration at the RKO studios. The new structure would house all business depart- 
ments ot the studio and the radio station. Various smaller projects have been com- 
pleted at the plant in recent weeks. 



Appointment of secretaries for 
local boards was completed by the 
Code Authority with one exception; 
Indianapolis, at a meeting yester- 
day, when 13 more selections were 
approved. They are: New York, 
Miss F. Abramson and Miss Lillian 

(Continued on Page 2) 

Code Authorities to Have 
Labor, Consumer Advisors 

Washington Bureau of THE FILM DAILY 
Washington — Labor and consumer 
advisors to the administration mem- 
bers of all Code Authorities, in 
lieu of their direct representation 
on the governing bodies, will soon 
be a reality under an NRA order 
issued March 30 and which became 
known yesterday. Either General 
Johnson or Sol A. Rosenblatt will 
appoint the advisors, who will have 
access to all minutes of Code Au- 
thority proceedings. 

Washington Bureau of THE FILM DAILY 

Washington — Contrary to expec- 
tations, no general report on the 
findings of the National Recovery 
Review Board or explicit recommen- 
dations on changes in the film code 
will be made this week to the White 
House. Report to the President is 
expected next week, however. Mean- 
while it is learned that a representa- 
tive of Monogram Pictures is to 
confer today with Lowell Mason, 
counsel for the Board. 

International Broadcast 
On 'Sweethearts' Premiere 

Philadelphia — As a plug for the 
world premiere of Warner's "20 
Million Sweethearts" which opens 
here Tuesday, a showing of the mus- 
ical will be held tomorrow night at 
Station WCAU for radio stars and 
others. After the screening, the 

(Continued on Page 4) 

Closed Shop for Service Union 
If Membership is Substantiated 

Through the mediation of Divi- 
sion Administrator Sol A. Rosen- 
blatt, the threatened strike of Lo- 
cal 118, service union, has been 
postponed pending a checkup of the 
union's claims that it represents the 
majority of employes in its field. A 
statement from Rosenblatt said that 
if the checkup substantiates the 
union claims, it will be possible to 
negotiate a settlement satisfactory 
to all. This settlement is under- 
stood to mean a closed shop. 

The strike was called off after a 
three-hour session in the Code Au- 
thority offices attended by Rosen- 
blatt, Charles Moscowitz of Loew's, 
Major L. E. Thompson of RKO, 
Chas. C. Levey, secretary of Local 
118. Abner Rubien, the union's at- 
torney, and Ben Golden, secretary 
of the NRA Regional Labor Board. 
It is expected that the checkup to 
be jnade under NRA supervision 
will be completed in a week. 

Failure to Pay Assessment 

in 30 Days May Result 

in Loss of Product 

Exhibitors who fail to pay their 
code assessments within 30 days 
after receipt of their notices may 
be barred from playing American 
pictures under a resolution adopted 
by the Code Authority and approved 
yesterday by Division Administrator 
Sol A. Rosenblatt. Distributors will 
refuse to serve such accounts, it 
was stated at Code Authority head- 
quarters yesterday, following a 
meeting of the Authority. In addi- 
tion, exhibitors who have assented 
to the code are liable to a fine of 

(Continued on Page 4) 


Detroit — Only one exhibitor, with 
two houses, is holding out against 
the price boost here. Downtown 
houses, other than first runs, adopt- 
ed the plan this week after two 
weeks of experiment with a 5-cent 
raise by the Family, owned by Ed- 
gar E. Kirchner, treasurer of Allied 
Theaters. Kirchner reported that 

(Continued on Page 2) 

Separate Code Ordered 
For Service Employes 

Reversing Sol. A. Rosenblatt, the 
NRA Policy Board in Washington, 
which acts on disputes between 
codes, has ruled that employes of 
building maintenance companies do 
not come under the theater code 
but are entitled to a code of their 

(Continued on Page 2) 

Joe Schenck Goes Park Ave. 

Joseph M. Schenck, head of United 
Artists and 20th Century, has sub- 
leased the Park Avenue apartment 
formerly occupied by Julian Bactte. 
stock broker. 


Saturday, April 21, 193' 

Published daily except Sundays and Holidays 
at 1650 Broadway, New York, N. Y., 
by U'id's Films and Film Folk, Inc. J. \V. 
Alicoate, President, Editor and Publisher; 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur VV. Eddy, Asso- 
ciate Editor: Don Carle Gillette, Managing 
Editor. Entered as second class matter, 
May 21. 1918, at the post-office at New York, 
N. Y., under the act of March 3, 1879. 
Terms ( Postage free) United States outside 
of Greater New York $10.00 one year; 6 
months, $5.00; 3 months. $3.00. Foreign. 
$15.00. Subscriber should remit with order. 
Address all communications to THE FILM 
DAILY, 1650 Broadway, New York, N. Y.. 
Phone. Circle 7-4736. 7-4737, 7-4738, 7-4739. 
Cable Address: Filmday. New York. Holly 
wood, California— Ralph Wilk. 6425 Holly- 
wood Blvd., Phone Granite 6607. London- 
Ernest \V. Fredman. The Film Renter. 89-91 
Wardour St., W. I. Berlin— Lichtbildbuehne, 
Friedrichstrasse. 225. Paris— P. A. Harle, La 
Cinemntnemphie Francaise. Rue de la Cour- 
des-Noues. 19. 




High Low Close Chg. 

5' 4 5' 4 5' 4 + '/a 

Am. Seat 

Columbia Picts. vfc. 

Con. Fm. Ind 

Con. Fm. Ind. pfd. 

East. Kodak 

Fox Fm. "A" 

Loew's. lnc 

Paramount ctls. 

Pathe Exch 

do "A" 


Univ. Picf. pfd.. . 

Warner Bros 

do pfd 

30' 2 30H 30V 4 — 3/ 8 

4-3 45, 45 8 

17 165 3 17 U 

961/4 93 1 2 95 i 4 + 21/2 

163 4 16's 
34i 4 34 


5'/ 8 

3' 3 

223 4 

301 2 30 


93 4 93 4 9*4 
2' 2 23, 2i 2 


3i 4 
23 ',2 



16*4 + % 

345, - 3 8 


3i 3 

22 3 4 — 1/4 

3' 2 

45 — 1V4 

T-\ ~ V- 

301 2 -1- ll/ 2 


Gen. Th. Eq. 6s40 10' 3 10' 4 10' 2 

Gen. Th. Eq. 6s40 ctts. 9* 4 93, 93 4 4- \\ 

Loew 6s 41ww 102 10l' 4 101'i + 1/4 

Paramount 6s47 ctts. 53 ' 2 53' 4 53 '4 — 1 

Par. By. SVi^Sl 38 37', 38 

Par. By. 5V 2 s51 ctfs. 36' 2 36i 2 36' 2 

Par. 5'/ 2 s50 ctts. 52', 52 52 — 1 '2 

Warners 6s39 66 65 66-1 

Para. Publix 5Vs 5 ' 's 5''4 + Vs 


Detroit — George W. Trendle, general 
manager ot United Detroit Theaters, 
believes in putting variety into his pro- 
grams, as witness this dual billing at 
the United Artists Theater: 

"Looking for Trouble" 


"Look for the Silver Lining" 



• • • ALL SET for the Biff Blowout of the AMPA! 

tonite at the Hotel Astor added starter on the entertain- 

ment list The Tribesmen a native Balkan orchestra 

for the first time they will present their unique music 

to an American audience having come from an engage- 
ment at the London Coliseum with this orch is the famous 
dance team of Roudis & Renell everything is in readiness 
for the grandest gala affair that the film world has experienced 
in vears will be seein' you there 

T T T 

• • • FOR THE sixth successive week-end extra 

performances will be given today and Sunday at the Astor 
of "The House of Rothschild" four performances 

today three on Sunday Largest crowd at the Roxy 

for six months to catch opening of Lee Tracy's "I'll Tell 

the World" more than 900 in line before the box-office 


▼ T T 

• • • THE ART Workers Guild of London has paid a 
unique tribute to Walt Disney by electing the creator of 

Mickey Mouse and Silly Symphony an honorary member 

Leroy Phelps, one of Frank Buck's cameramen on "Wild Cargo," 
was guest of honor at a luncheon of the Grosscup-Pinchon Post 

of the American Legion Monogram's "Beggars In Ermine" 

opens at the Mayfair Monday "Romance In Budapest," a 
Universal Hungarian pix distributed here by Du World, opens 
Apr. 28 at the 55th St. Playhouse Myer Beck is now 

handling publicity at the Rivoli George Jessel, Ethel Mer- 
man, Harriet Hoctor and Johnny Green will be on the stage 
bill at the Paramount next week 

Separate Code Ordered 
For Service Employes 

(.Continued from Page 1.) 

own, and advised that such a code, 
be drafted quickly. 

This ruling, which was made on 
application of L. R. Shapiro, gen- 
eral manager of eastern operations 
for the American Bldg. Maintenance 
Co., was interpreted by him as per- 
mitting his company to work their 
employes 48 hours weekly. Shapiro 
said that when the President's re- 
employment agreement was signed 
by the Building Maintenance Con- 
tractors Ass'n of America a special 
dispensation for a 48-hour week 
was obtained from Gen Johnson. 
Under the theater code employes 
are restricted to a 40-hour week. 

The Policy Board ruling empha- 
sized that employes doing the same 
class of work as those employee! 
by maintenance companies, but reg- 
ularly on the payroll of a theater, 
come under the theater code. 

250 S.M.P.E. Members 
Expected at Convention 

(Continued from Page It 

figure prominently in the discus- 
sions and papers. On Tuesday the 
focal point of interest will be pro- 
posed changes in the length of reels. 
Plans will be made for holding the 
regular October meeting at which 
the annual election of officers will 
take place. 

.oming an 



Code Authority Okays 

13 More Secretaries 

(Continued from Pane 1) 
Silver; Albany, Benjamin Stosverg; 
Boston. Olive Bursiel; St. Louis, 
Lila B. Schofield; Dallas, Don 
Douglas; Los Angeles, Minnie A. 
Kopple; New Orleans, Mona O'- 
Rourke; Oklahoma City, Charles P. 
Zears; Omaha, Regina Molseed; 
Pittsburgh, Emmaline Fineberg; 
Salt Lake City, Judge F. C. Loof- 
bourow; Seattle, Mrs. R. B. Lynch; 
Washington, James B. Fitzgerald. 

W. C. Michel, as alternate for 
Sidney R. Kent, presided at yester- 
day's session. Attending were: R. 
H. Cochrane, W. Rav Johnston, 
Charles L. O'Reilly. Nathan Yam- 
ins, Major L. E. Thompson, H. S. 
Bareford, and Jay Emanuel repi - e- 
«enting Ed Kuykendall. J. Robert 
Rubin, ill, did not attend. 

John C. Flinn, executive secre- 
tary of the Code Authority, yester- 
day sent to distributors notification 
that they may immediately allow 
cancellation privileges provided by 
the code, as per a recent interpre- 
tation by the Authority. Next meet- 
ing of the Authority takes place 
May 4 at 10:30 a. m. with Major 
Thompson as chairman. George W. 
Coleman has been appointed the im- 
partial member of the Boston clear- 
ance and zoning board. 

CARL LAEMMLE left New York yesterda 
for the coast accompanied by his secretary 
JACK ROSS. JOE WEIL, who also came eas 
with Laemmle, returns by plane tomorrow. 

ARD H. IMRAY. Eastman Kodak advertisi«| 
manager, sail today on the Bremen for Eng 

R M. SAVINI has left for a tour of ex- 
change centers to call on Astor Pictures fran- 
chise holders. 

JACK ALICOATE arrives in New York to- 
day from Hollywood. 

ELMER RICE, playwright, sails with Mrs 
Rice today on the Champlain for England 
DR. CHARLES E. K. MEES, Eastman Kodak re- 
search director, and CLEMENT LAIR. LUCIEN 
Pathe Society, Paris, sail on the same ship 

MRS. LOWELL THOMAS sails on the Mon- 
arch of Bermuda today for Bermuda. 

LUCY BEAUMONT, actress, sailed yesterday 
on the American Trader for London. 

EINFELD return to New York today from Hie 

AL DUBIN and HARRY WARREN, songwrit- 
ers, have left Hollywood for New York and 
will be here for the premiere of First Nj- 
tional's "20 Million Sweethearts." 

Only One Holding Out 

In Detroit Price Hike 

(Continued from Page 1) 

while there was an initial slight 
drop in attendance, grosses actually 
increased. As a result the Family, 
Columbia, Bijou, Blackstone and Re- 
public boosted their scales. H. M. 
Richey says 140 houses are now 
operating under higher prices, suffi- 
cient to make costs. Night prices 
start at 6 P. M. All 5-cent matinees 
have been eliminated. Minimum 
price for kids is a dime. Give- 
aways, two-for-ones, etc., are 

Astor Pictures' New Plans 

A new series of Tim and Tom 
three-reel westerns and six six-reel 
stunt melodramas, in addition to in- 
creasing the Bud 'n' Ben series to 
12 more releases, is the program 
contemplated by Astor Pictures for 
1934-35. Having sold New York 
distribution rights on its product. 
Astor will function exclusively as 
a national sales and producer repre- 
sentative organization. 

"No Greater Glory" for Roxy 
Columbia's "No Greater Glory" 
has been booked by the Roxy for 
the week of May 4. Another Colum- 
bia picture, "Whirlpool," opens the 
new vaudefilm policy at the Casino 
on April 27. 

Brooklyn Paramount to Close 

The Brooklyn Paramount is 
understood to be closing in three 
weeks' time. House is playing pic- 
tures and presentations. 

Kinney Quits Mich. Allied 

Detroit — Following his appointment 
as secretary ot the local grievance and 
zoning-clearance boards, E. S. Kinney 
has resigned as assistant to H. M. 
Richey, general manager of Allied The- 
aters of Michigan. Offices of tfie 
local boards have been established in 
the Francis Palms (State Theater) 



positively no Tickets for the 



you'll hnve To get them from 

'PAUL &ENJAMIN . BRy 9-9800. 










Saturday, April 21, 1934 I * 

A Little 

from "Lots" 



J^AREN MORLEY and Tom Keene 
have been engaged by King 
Vidor for the leading voles in "Our 
Daily Bread," now in production for 
United Artists release. 

T T T 

"Rear Car," adapted from the 
play of the same name bv Edward 
E. Rose, is to be filmed by M-G-M. 
Charles Butterworth, Una Merkel, 
Mary Carlisle, Ted Healy and Rus- 
sell Hardie will have leading roles. 
Harry Beaumont will direct under 
Lucien Hubbard's supervision. Har- 
vey Thew and Al Boasberg are pre- 
paring the adaptation. 

"The Little Big Shot," original 
by Harrison Jacobs, has been pur- 
chased by Warners. 

T T T 

Paul Malvern has assigned Harry 
Fraser to direct "Randy Rides 
Alone," next Lone Star western 
starring John Wayne, from an orig- 
inal story and screen play by Linds- 
ley Parsons, Monogram studio pub- 
licity director. 

T t ▼ 

Henry Stephenson and Leo Car- 
roll have been added to the cast of 
"The Green Hat," soon to go into 
production at' M-G-M. 

T T T 

Josephine Whittell. Caryl Lincoln, 
Dagmar Oakland, Helyn Eby-Rock 
and Virginia Kami were added to 
the cast of RKO Radio Pictures' 
Ann Harding: starring' film "The Lrfe 
of Vergie Winters" yesterday. 

T T T 

Columbia has assigned J. Carroll 
Naish and Joseph Crehan to "Hell 
Cat," and Greta Meyer and Clifford 
Jones to "Most Previous Thing in 

Grievance Board Rules 
On Overbuying Complaint 

Milwaukee — Saxe Amusement has 
been upheld by the local grievance 
board in its complaint against Ash- 
ley Theaters Corp. charging over- 
buying. Ashley was ordered to re- 
lease Vitagraph from its contract 
and that Vitagraph deliver 30 fea- 
tures to Saxe for its Capitol, Madi- 
son under terms similar to those 
with Ashley. 

Gene Mooney Opens Dance School 
St. Louis — Gene Mooney, former 
member of the Rockets at the Mis- 
souri Theater, later an instructor 
for the Fox dancing school and also 
at one time featured at the Roxy 
in New York, has opened a dancing 
school in Clayton, Mo. 

Film Exchange's 23rd Year 

The Film Exchange, founded by the 
late E. S. Manheimer and now headed 
by R. Manheimer, celebrates its 23rd 
anniversary May 1. L. Harmel has 
become a member of the firm and will 
have charge of all foreign dealings. H. 
Pergament continues in his same capa- 

« « REVIEWS of the NEW FEATURES »> » 

David Manners in 


with Victor McLaglen, Dorothy Dell, 

Preston Foster, Alison Skipworth 

Paramount 63 mins. 


With a rather sordid lineup of characters 
and a yarn that never gets very much 
under the skin, this one comes out as 
just moderately satisfying fare. Dorothy 
Dell, a denizen of a waterfront dive, turns 
good upon meeting Preston Foster, a fugi- 
tive with circumstantial evidence tagging 
him as a murderer though he claims in- 
nocence. It's a case of mutual love, but 
Foster decides to beat it in order to avoid 
trouble. He is befriended by Victor Mc- 
Laglen, a ship stoker who takes him off 
to China. On the trip the boys reminisce 
about their sweethearts back in port, with- 
out knowing that they are talking about 
the same girl. On their return Vic learns 
about Foster and Dot. In a rage, he turns 
the fugitive over to the police, then in 
remorse gives the $1,000 reward to a 
lawyer to obtain Foster's freedom. 

Cast: Victor McLaglen, Dorothy Dell, 
Preston Foster, Alison ' Skipworth, David 
Landau, John Rogers, Mischa Auer, Frank 

Directors, William Cameron Menzies, 
George Somnes; Author, Frederick Schlick; 
Adaptors, Samuel Hoffenstein, Frank Partes; 
Dialoguer, Stephen Morehouse Avery; 
Cameraman, Victor Milner. 

Direction, Good. Photography, Good. 

Exhibs to Lose Product 
If Don't Pay Code Quota 

(Continued from Page l) 

$500 a day for failure to pay. Fol- 
lowing is the resolution: 

"RESOLVED: That upon the failure of 
any person engaged in the exhibition of 
motion pictures to pay to the Code Author- 
ity the amount assessed against the theater 
or theaters of such persons as hereinabove 
provided within thirty (30) days after the 
receipt of notice of such assessment and 
the amount thereof, unless a Local Grievance 
Board shall unanimously recommend that 
such thirty (30) day period be extended, such 
person shall refrain from exhibiting in the 
theater or theaters of such person, any mo- 
tion picture to which is attached or made 
a part thereof, the insignia (blue eagle) of 
the National Recovery Administration and 
any exhibition of any motion picture m 
iolation of thi- resolution shall be deemed 
a violation of the Code of Fair Competition 
for the Motion Picture Industry." 

Writer's $113,000 Claim Denied 

A claim for $113,000, filed by 
Vincent Lawrence, writer, against 
Paramount Publix, was disallowed 
by Referee Henry K. Davis yester- 
day when Lawrence failed to appear 
at a creditors' meeting. 

Preparing 2 Educational Comedies 

Stories are being prepared for 
two new Educational comedies, a 
Musical Comedy and an Ernest 
Truex starring comedy, which Al 

1 Christie is scheduled to produce at 

the Astoria Studios. 

Lee Tracy in 


with Gloria Stuart 
Universal 74 mins. 


With Lee Tracy as the big shot foreign 
correspondent for the United Press grab- 
bing off a big monarchist yarn and mix- 
ing into a romance with a princess, this 
one has the popular ingredients that will 
please the femmes as well as the men. 
A neat combination of Tracy's he-man 
stuff and the sentimental that will hit a 
wide audience. Tracy has a little flirta- 
tion with an American girl, who turns out 
to be the princess of a European kingdom 
who is being brought back to establish the 
old dynasty. A lot of snappy criss-cross 
work with another correspondent who is 
trying to get the jump on Tracy for the 
news beat. It works up into some ex- 
citing sequences as Tracy discovers a plot 
on the part of the prime minister to have 
the girl assassinated so his opposition 
party can take over the government. Tracy 
does a swell role with his usual charm, 
and Gloria Stuart is very alluring. 

Cast: Lee Tracy, Gloria Stuart, Roger 
Pryor, Onslow Stevens, Alec Francis, Law- 
rence Grant, Herman Bing, Willard Rob- 
ertson, Hugh Enfield, Dorothy Grainger, 
Leon Wayccff, William Von Brincken, Ed- 
win Mordant, Arthur Stone, Edward Mc- 

Director, Edward Sedgwick; Authors, 
Lincoln Quarberg, Frank Weed; Adaptors, 
Dale Van Every, Ralph Spence; Editor, Dan- 
iel Mandell; Cameraman, Jerome Ash. 

Direction, Gcod Photography, Okay. 

Songwriters Demand 
Royalty Basis Payment 

(Continued from Page 1) 
lated salary, had no further interest 
in what he produced. Another point 
of dispute is the S.P.A. demand 
that where a composer writes ten 
songs and only two are used, the 
other eight shall revert to him after 
a fixed period. 

International Broadcast 
On 'Sweethearts' Premiere 

(Continued from Page 1) 

ether personalities will broadcast 
their reactions and sing some num- 
bers from the picture, with a short- 
wave arrangement sending the pro- 
gram abroad. 

Universal Elects 

Universal board of directors yes- 
terday elected officers as follows: 
Carl Laemmle, president; R. H. 
Cochrane, vice-president; Samuel 
Sedran, second vice-president; W. 
S. McKay, secretary; Helen E. 
Hughes, assistant secretary; Charles 
B. Paine, treasure)-; Eugene F. 
Walsh, assistant treasurer. 

Drive-In Theater to W. & V. 

Camden, N. J. — Wilmer & Vin- 
cent is understood taking over the 
Drive-In theater, which plays to 
audiences seated in autos. 

First In 

First exhib 

outfit to pay its share 

ot the code costs is the White Amuse- 

ment Co. of 

Asheboro, N. C, which 

has sent its 

check tor $9, its assess- 

I ment tor the 

first six months of oper- 

ation. J. F. 

White signed the check. 


New Orleans — Bromberg will dis- 
tribute "Thunder in Mexico" here. 
Film will open at the St. Charles 
after a four-week build up. 

Manitowoc, Wis. — Protestations 
by the merchants' association and 
county ministerial association 
against two walkathons in progress 
in the county has resulted in the 
passage by the Manitowoc county 
board of an ordinance against walk- 
athons and similar endurance con- 

Winneconne, Wis. — R. C. Wheel- 
er, Waupaca, has leased the City 
Hall here for showing of films every 
Wednesday night. He is also ex- 
hibiting in Manawa, Tigerton and 

Muskegon, Mich. — The Lakeside 
Theater has been reopened by Ted 

Gloucester, .Mass. — Edward Ka- 

louse, formerly of the Strand, will 
open and operate the Union Hill, it 
is reported. 

Groveton, N. H. — The Opera 
House has been opened by L. J. 

Fall River, Mass.— The Plaza has 
been darkened by J. E. O'Conner. 

Seven Houses Opening 
In San Francisco Area 

San Francisco . — Seven theaters 
are being added to the active list 
in this territory. T. & D. will erect 
a new house in Susanville. The 
State, Ferndale, is being reopened 
by Deane Gregory and Norman 
Deane. E. Rosenthal is remodeling 
the old theater at Washington and 
Ward Sts., San Leandro, for early 
opening. The Sebastiani in Sonoma 
is reopening with John Mohr as 
manager. The Chowchilla in Chow- 
chilla opens May 1 under manage- 
ment of R. B. Smith. Two other 
houses have just reopened, the Rex 
in Reedley, and the Ritz, Oakland, 
managed by C. W. Midgley. 

Mary Pickford Considering Play 

New Orleans — Mary Pickford has 
been considering a stage play, "To 
My Husband," by a local playwright, 
William Fulham, for the past two 
weeks, it is learned here. It is 
a light comedy presented by Le 
Petit Theater's workshop last sum- 
mer, and is being offered by Brock 



Intimate in Character 
International in Scope 
Independent in Thought 

The Daily N 
Of Motion 
Now Sixteen 







r'CL. LXV. NC. 94- 

NEW yCCr, MONDAY, APRIL, 23, 1934 

<5 CENT/ 


Flinn Sets 4 Regional Meets With Code Secretaries 


NRA Representatives to Check Service Union Claims 

Word Pictures 

. . . of Hollywood personalities 

OUIS B. MAYER. . . .Louie to his friends 
~ ....President of Producers Association 
.Production chief of MGM....Domi- 
lant figure in politics, both Califorrvi and 
ational. . . . Has that old ironing board 
ready whenever internal producer squab- 
les arise. .. .Suave, analytical, masterful 
.Possesses that peculiar combination of 
fcrcefulness and dominance on one side 
and tolerance and understanding on the 
other. .. .Deep in charity work of which 
most folks hear nothing. ... Master show- 
man. . . .The extraordinary success of MGM 
product dates from the time he took charge 
. .As an organizer he has few equals 
. .Termed by many the "Head Man" of 

T T T 

DR. A. H. GIANNINL...To call him 
anything but DOC would be lese ma- 
jeste. . . .Belongs more to Los Angeles than 
Hollywood. .. .Banker, friend and most 
sought after adviser on monetary matters 
by the motion picture, industry .... Prob- 
ably the best liked man in pictures al- 
though he is a banker. ... Head of the 
great Bank of America chain of banks in 
California. .. .Human, rough, ready and the 
most artistic cusser we know. . . .To him a 
man's moral standing is more important 
than his balance sheet.... A serious, busy 
man who spends as much time talking to 
the little fellow as to the big Interna- 
tional banker.... A great guy with a great 
heart, who, through trials and tribulations, 
has never lost his splendid faith in human 

SID GRAUMAN Champ legit showman 
extraordinary of Hollywood. ... Made 
the prologue nationally popular. .. .Wit, 
raconteur, bon vivant. ... Nervous as a 
bride at 7 P. M. on opening nights.... We 
were next to him at the great opening 
of "Rothschild" and how he did steam 
. . . .makes and loses fortunes. . . . His repu- 
tation as practical joker is International 

Mind that works like a trigger. .. As 

colorful as Hollywood itself ... Friend of 
everyone and everyone his friend. 

Rosenblatt Men and Labor 

Board Jointly to Get 

Membership Data 

Checkup of the claim of Local 118, 
service union, that it represents the 
majority of Loew and RKO em- 
ployes in its field will be made by 
representatives of Division Admin- 
istrator Sol A. Rosenblatt and the 
Regional Labor Board working to- 
gether. They will question all Loew 
and RKO employes on their union 

(Continued on Page 9) 


A national checkup to determine 
effects of the code upon operators 
and stage employees is being made 
by the I. A. T. S. E., and will be 
taken up at its forthcoming Louis- 
ville convention. Louis Krouse, as- 
sistant president, is handling the 
survey from his headquarters in the 

(Continued on Page 9) 

2 Fox Specials Finished, 
Another Pair is Started 

West Coast Bureau of THE FILM DAILY 

Hollywood — Two big productions. 
"The World Moves On," with Made- 
leine Carroll and Franchot Tone, 
and "Merry Andrew," with Will 

(Continued on Page 9) 

The Queen's English 

British film trade papers lately have 
been full of headlines on "redundancy." 
After much careful reading of the stories, 
it was discovered that they were talking 
about what is known over here as 


First profit Universal has had 
since 1931 is reported by the com- 
pany for the three months ended 
Jan. 27, showing a net of $24,507.60 
after all charges including depreci- 
ation of $131,699.90. This compares 
with loss of $213,211.74 in the same 
quarter a year ago. Business in the 
current quarter has showed a fur- 
ther gain, the company states. 

Sharp Decline Shown in 

Number of Houses 

Changing Hands 

A substantial decline in number 
of theaters being disposed of cur- 
rently as compared with a year ago 
is shown in a tabulation of the 
monthly reports of the Film Boards 
of Trade. In February and March 
only 290 houses changed hands, 
against 432 in the same months of 
1933. Total transfers last year 
numbered more than 2,500, with in- 
dications that this year's figure will 
be only about half of that amount. 
The drop in sales is credited chiefly 
to the upturn in business, causing 
i many theater owners who were on 
I the selling side last year to decide 
to hold on. 

Branch Managers Named 
N. V. A. Drive Chairmen 

Branch managers of major dis- 
tributors in 32 cities have been 
named zone chairmen for the N. V. 
A. Drive, which this year will have 
its most inclusive coverage as a re- 
sult of participation by major com- 
panies and independents, combined 
with endorsement by the M. P. T. 
O. A. The zone chairmen, who will 
form committees of other branch 

(Continued on Page 11) 

Meetings for Code Secretaries 
Being Held by Flinn in 4 Spots 

Records for "Rothschild" 

By playing extra performances on 
Saturdays and Sundays, "House of 
Rothschild" has set a record for num- 
ber of shows as well as intake in its 
first six weeks of the roadshow en- 
gagement at the Astor. The 20th Cen- 
tury production released by U. A. 
reached its 100th performance yesterday. 
Attendance in the period totaled 116,- 
221, of which 1,921 were standees. The 
picture is set to continue its run through 
the summer. 

A series of four meetings with 
local board secretaries to outline 
code procedure i,s planned by John 
C. Flinn, executive secretary of the 
Code Authority, during the next 10 
days. They will take place in San 
Francisco, Kansas City, Chicago and 
New York. 

Flinn leaves New York today by 
plane for the Coast, where he will 
attend to matters incident to the 
(.Continued on Page 9) 


More than 1,000 guests attended 
the Naked Truth Dinner given Sat- 
urday night by the A.M.P.A. at the 
Hotel Astor. John C. Flinn, retir- 
ing president, was toastmaster and 
introduced as the principal speaker, 
Mrs. August Belmont. Among other 
notables at the dais were the Mayor 
and Mrs. La Guardia, Nathan Bur- 
kan, Earle W. Hammons, Louis 
Nizer and Mr. and Mrs. Bernard 

(Continued on Page 9) 

New Independent Studio 
Is Under Way in Londoi 

London — A new studio for indi 
pent production is being put in 
shape at Worton, Isleworth, by Ii 
terworld Films, Ltd., of which J. "V 
Almond and E. R. Gourdeau ai a 
directors. The project involves i 
expenditure of more than $250,000. 

You Say It 

Paris — Jacques Natanson has formed 
a production company with backing by 
Charles Gervais, one of France's greatest 
cheese manufacturers. 


Monday, April 23, 1934 


Editor and Publisher 

Published daily except Sundays and Holidays 
at 1650 Broadway, New York, N. Y., 
by Wid's Films and Film Folk, Inc. J. W. 
Alicoate, President, Editor and Publisher ; 
Donald M. Mersereau, Secretary-Treasurer 
and General Manager; Arthur W. Eddy, Asso- 
ciate Editor; Don Carle Gillette, Managing 
Editor. Entered as second class matter, 
May 21. 1918, at the post-office at New York, 
N. Y., under the act of March 3, 1879. 
Terms (Postage free) United States outside 
of Greater New York $10.00 one year; 6 
months, $5.00; 3 months, $3.00. Foreign, 
$15.00. Subscriber should remit with order. 
Address all communications to THE FILM 
DAILY, 1650 Broadway, New York. N. Y.. 
Phone, Circle 7-4736. 7-4737, 7-4738, 7-4739. 
Cable Address: Filmday, New York. Holly- 
wood, California— Ralph Wilk, 6425 Holly- 
wood Blvd., Phone Granite 6607. London — 
Ernest W. Fredman, The Film Renter. 89-91 
Wardour St., W. I. Berlin — Lichtbildbuehne, 
Friedrichstrasse. 225. Paris — P. A. Harle, La 
Cinprmfngraphie Franchise, Rue de la Cour- 
des-Noues, 19. 



# The Broadway Parade • 

Picture Distributor Theater 

Tarzan and His Mate M-G-M Capitol 

I'll Tell the World Universal Roxy 

Stand Up and Cheer Fox Music Hall 

Wharf Angel Paramount Paramount 

Looking for Trouble (2nd week) United Artists Rivoli 

The Lost Patrol (4th week) RKO Radio Rialro 

I Like It That Way Universal Mayfair 

A Modern Hero Warner Bros Strand 

Wild Cargo" RKO Radio Center 

Emperor Jones** United Artists Little Carnegie 

Just Smith Gaumont Westminster 

Unknown Blonde Majestic Globe 


House of Rothschild (6th week) United Artists Astor 

Viva Villa! (2nd week) M-G-M Criterion 


Broken Shoes* . . 
Adieu Les Beaux 

Amkino Acme 

Jours Ufa 55th St. Playhouse 


Beggars in Ermine (April 24) Monogram Mayfair 

20 Million Sweethearts (April 25) Warner Bios Strand 

We're Not Dressing (April 25) Paramount Rivoli 

She Made Her Bed (April 25) Paramount Rialto 

Glamour (April 26) Universal Music Hall 

Witching Hour (April 27) Paramount Paramount 

The Whirlpool (April 27) Columbia Casino 

Manhattan Melodrama (April 27) M-G-M Capitol 

Journal of a Crime (April 27) Warner Bros Roxy 

Romance in Budapest (April 28) DuWorld 55th St. Playhouse 

No Greater Glory ( May 4) Columbia Roxy 

Subsequent run. 

.ommg an 

d G 


HENRY GINSBERG, general manager of the 
Hal Roach studios, is due in New York early 
this week. 

RAMON NOVARRO has arrived in Buenos 

HARPO MARX have sailed for Bermuda. 

JACK KOERPEL, former general manager for 
United Artists in Europe, is back in New York. 

ABE HELLER, formerly with Mercury Film 
Laboratory, leaves today for the coast. 

IRVIN SHAPIRO, DuWorld general manager, 
has left on a trip to Ohio, Michigan and Illinois 
to arrange bookings on "Romance in Budapest," 
Hungarian picture, and other films. 

ROBERT ROBINS of the American Society 
for the Protection of the Motion Picture The- 
ater has returned from Washington. 

JOHN C. FLINN leaves today for the coast. 






High Low Close Chg. 

Am. Seat 

51/4 5', 51/4 

Con. Fm. Ind. pfd. 

16?3 1S7 3 167/j — 1,8 

East. Kodak 

953i 95'/ 4 951/2 — V4 

East. Kodak pfd. 136 135 


+ 1 


Fox Fm. "A" 1634 16i/ 2 I6V2 

Loew's. Inc 343 4 343' 3 34 '/ 2 - Va 

Paramount ctfs 51/4 5'/ 8 5's — Va 

Pathe Exch 3i' g 3'/s 3% 

do "A" 23!4 223/ 4 231/4 + 1/2 

RKO 31/2 31/2 31/2 

Univ. Pict. pfd 45 45 45 

Warner Bros 7S a 7i/ 2 7'/ 2 — ' 4 

do pfd 31 31 31 + 1/2 


Gen. Th. Eq. 6s40 IOV2 1 1 2 IOV'2 

Gen. Th. Eq. 6s40 ctfs. 93 4 9% 9? 4 

Loew 6s 41 ww 102 101 % 1013,4 ... 
Paramount 6s 47 ctfs. 52 
Par. By 5}4s51 37?, 
Par. By. 5i/ 2 s51 ctfs. 36VJ 
Par. 5!/2s50 ctfs. 52 

Pathe 7s37 98 

Warner's 6s39 67 


Para. Publix 5' 8 5 5 — V 4 

No Votes on Premiums 
Unless Request Is Made 

Local grievance boards will not 
move to take votes on premium bans 
unless formal application for such 
a test is filed with them. The code 
provides that the policy can be pro- 
hibited if 75 per cent of the theaters 
vote against it. 

Abe Heller Quits Mercury Lab 

Abe Heller has resigned from 
Mercury Film Laboratory. He is 
leaving today with his family fo«- 
Hollywood, where he will announce 
new plans in the near future. 

Kenneth McLaglen Making Three 

London — Kenneth McLaglen Pro- 
ductions has announced plans for 
three features designed for the in- 
ternational market. The company 
was formed recently with private 

Durkee to Build One 

Baltimore — Frank H. Durkee En- 
terprises plan a neighborhood house 
on Liberty Heights Ave. near 
Gwynn Oake Junction. 


377 8 




52 — 1/4 
377/g — Va 

51 7/ 8 — V 8 



Roxy's Seventh Birthday 

Seventh Anniversary of the Roxy 
will be celebrated the week starting 
Friday, Howard S. Cullman an- 
nounces. In addition to Warner 
Bros, screen attraction, Ruth Chat- 
terton in "Journal of a Crime," 
there will be a Roxy Birthday Fes- 
tival on the stage with an augment- 
ed array of talent including the first 
stage appearance of the Cubana- 
cans, celebrated international enter- 


■i H 

I Allied Theater Owners of New Jer- 
sey meeting, Stacey Theater, Trenton, 
12:30 P. M. 

April 23-26: Spring convention ot Society of 
Motion Picture Engineers, Chalfonte-Haddon 
Hall Hotel, Atlantic City. 

April 24-25: Allied regional meeting, Park 
Central Hotel. New York. 

April 25: Chicago Motion Picture Operator! 
Ball, Trianon Ballroom, Chicago. 

Koerpel Brings Foreign Material 

Jack Koerpel, who has returned 
from abroad where he was Euro- 
pean general manager for United 
Artists, brought back a quantity 0/ 
Russian plays and books with a 
view to marketing them for stage 
and screen. Koerpel, who has es- 
tablished hedaquarters at 729 Sev- 
enth Ave., also has written a series 
of articles on "Our Movies in Other 
Lands" for magazine publication. 

Superior Series Starting 
Production is to start immediate- 
ly at the coast on the two series 
of 12 three-reelers known as "Tar- I 
zan the Police Dog" and "Morton 
of the Mounted" being made by Su- 
perior Talking Pictures. 


You can always depend on two stars like Novarro and 
MacDonald to pull in the crowd. And you can count 
just as heavily on Alexander Smith's two star carpet 
grades, Premier and Crestwood, to deliver satisfac- 
tory service. They've been doing it for years in the 
majority of the country's most successful theatres. 



e came! 



e conauere 




Clark Gable is the idol of the fans today! 
While "MEN IN WHITE" continues to 
delight packed theatres, along come the first 
rave notices of the California preview of 
Variety says: "Exceptional money promise. 
Clicking in every department with shrewd 
showmanship. Powerful exciting drama." 
Hollywood Reporter says: "Smash success. 
Hit picture. Combination Gable, Powell, Loy 
sure-fire. All the elements of a smash hit. 
Chalk up another for David Selznick and 


Big "Tarzan" Campaign 
Put on in Cleveland 

TN bringing "Tarzan and His 
Mate" to the attention of the 
Cleveland movie patrons, Dis- 
trict Manager H. M. Addison of 
the Loew Cleveland Division of 
Theaters and his able exploi- 
teers, Milt Harris and Art Cat- 
lin, did a neat job in an extensive 
campaign on this M-G-M jungle 
thriller. Ten thousand special 
groove drawings were distribut- 
ed to school children. The 
Cleveland News carried a three- 
day animal word contest in the 
classified ad pages. Autographed 
photos of Johnny Weissmuller 
were distributed to customers 
by the Taylor department store, 
which also carried a window dis- 
play on "Tarzan" sweat shirts 
and B.V.D. swim suits worn by 
Weissmuller. A tie-up was made 
with the Laub Baking Co. in 
connection with their "Tarzan" 
whole-wheat bread. Twenty- 
five thousand imprinted en- 
velopes containing animal crack- 
ers were distributed by two 
attractive young ladies, attired 
in colorful bell-hop uniforms, 
stationed on the most important 
street corners. Book stores 
gave the picture attractive win- 
dow displays exploiting the pic- 
ture and the book. Radio broad- 
casting of the "love call" in the 
picture and special announce- 
ments. Special tabloids dis- 
tributed from home to home by 
messengers. Lobby hanging fig- 
ures of "Tarzan." Special jungle 
display and atmospheric cut- 
outs in front of theater during 
run of picture. Extensive news- 
paper advertisement campaign. 
"Tarzan" stickers placed on 
large delivery bags used by lead- 
ing cleaning company, also large 
banners on their trucks and 
stickers on their wind shields. 
Tie-up with Cleveland News on 
Lost and Found contest. Guest 
tickets given to readers who find 
lost articles and return them to 
rightful owners. Car hangers 
in trolley cars. 

— Loeiv's State, Cleveland 






"The Lost Patrol" piles up a four- 
week run at the Rialto, New York. 




Monday, April 23, 1934 

• • • STILL GROGGY from that AMPA merry-go-round 

at the Astor Saturday nite and Sunday morn 

to be exact easily the banner social affair of the film 

world for years everybody and his wife or sweetheart 

was there a banquet at which hilarity and likker were 
unconfined a smash lineup of celebs an enter- 
tainment program that provided a li'I of everythin' 

installation of the new officers with Billy Ferguson try- 
ing to make a speech as the new AMPA prexy in the midst of 

a riot of ballyhoo . the Admiral Byrd broadcast of the 

program then into the Dancing till Dawn the 

affair was a great tribute to the outgoing and incoming admin- 
istrations a financial success for the Relief Funds 

a great social get-together for everybody and a swell 

boost for AMPA giving a practical demonstration of 

just how these Pressageys can make themselves impressively 
heard when they all work together 

• • • ONE OF those comprehensive and very practice) 

publicity and advertising portfolios featured by Charles 

E. McCarthy, advertising director of Fox has been pre- 
pared for exhibitors on "Stand Up and Cheer" it con- 
tains newspaper stories, gorgeous stills, fashion tie-up mate- 
rial and a smash broadside showing how to sell the 


T T T 

• • • GUEST OF honor at the spring meet of the Society 

of M. P. Engineers at Atlantic City this week 

will be William Reed the very first projectionist 

in 1896 when William Rock and William Wainwright formed a 
partnership to exhibit pix in a New Orleans park Reed 

was employed as projectionist when the park season 

ended a vacant store on Canal Street in New Orleans 

was rented and thus became the first motion picture 
theater with Reed as its projectionist 

• • • A LUNCHEON to Robert Donat at the Lombardy 

Hotel today Donat arrived from England Friday ! 

and leaves for Hollywood tomorrow to play the title 

role in Reliance's "The Count of Monte Cristo" At the 

.Empee Club there is a banner on the wall alongside Peggy 

McGee's switchboard bearing the club monogram, M.P.C 

but Peggy insists it stands for More Phone Calls since they 
installed that spiff y bar 

• • • A FILM Fairy Tale that came true a New 

York youngster, Jay Henry went to Hollywood three 

months ago for a visit with no idea of entering pix , 

he was spotted on a golf course by a Paramount official 

given a screen test and immediately signed to a five- 
year contract . . . . he makes his screen debut this Wednesday 
at the Rivoli in "We're Not Dressing" 

• • • WHAT IS the oldest theatrical column? 

well, that's a very disputed question but how about 

"One on the Aisle" conducted by W. W. Dunkle 

he started it on the South Bend "Tribune" Apr. 8, 1913 . 

21 years ago "Dunk" has not missed a single issue 

since it started! he has a collection of over 10,000 the- 
ater programs covering the past 21 years Jack Living- 
ston has engaged Gregory Deane as Director for his summer 
stock at the St. James theater on Longisle, which opens Deco- 
ration Day 

« «